Proceedings of the International Conference on Business Linguistics and Intercultural Business Communication
Proceedings of the International Conference on Business Linguistics and Intercultural Business Communication November 17-19, 2017 Guangzhou, China The American Scholars Press Editors: Lisa Hale, Ruiqing Liang, Wei Cheng, Jin Zhang, Cover Designer: Wei Cheng Published by The American Scholars Press, Inc. The Proceedings of “The International Conference on Business Linguistics and Intercultural Business Communication” is published by the American Scholars Press, Inc., Marietta, Georgia, USA. No part of this book may be reproduced in any form or by any electronic or mechanical means including information storage and retrieval systems, without permission in writing from the publisher. Copyright © 2017 by the American Scholars Press All rights reserved. ISBN: 978-0-9721479-9-6 Printed in the United States of America 2 Preface The business world is becoming more and more complicated, and stake-holders with diversified concerns and understandings are contesting power and dominance in various professional and workplace settings. The evolution of business communication reflects a linguistic, pragmatic, rhetorical and discursive challenge. Before, the major consideration of companies and corporations was to share information with a narrowly cut and considerably small group of stakeholders (e.g. clients, share-holders, manufacturers, and regulative bodies) on problems of the monetary and managerial dimensions of the business, but, now business professionals have to cater and interact with a much more broad community of business players on issues that cover culture and political fluidity from national and international perspectives. Some argue that the ecology of business is changed because of the increasingly prevailing power of globalization in business sectors and because of the increasingly paramount impact of business activities on the society, culture, nature, and environment across the globe.
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