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Marketing for Sustainable Tourism • Umberto Martini and Federica Buffa Marketing for Sustainable Tourism Marketing for Sustainable for Tourism Marketing • Umberto Martini and Federica Buffa Marketing for Sustainable Tourism Edited by Umberto Martini and Federica Buffa Printed Edition of the Special Issue Published in Sustainability www.mdpi.com/journal/sustainability Marketing for Sustainable Tourism Marketing for Sustainable Tourism Special Issue Editors Umberto Martini Federica Buffa MDPI • Basel • Beijing • Wuhan • Barcelona • Belgrade Special Issue Editors Umberto Martini Federica Buffa University of Trento University of Trento Italy Italy Editorial Office MDPI St. Alban-Anlage 66 4052 Basel, Switzerland This is a reprint of articles from the Special Issue published online in the open access journal Sustainability (ISSN 2071-1050) from 2019 to 2020 (available at: https://www.mdpi.com/journal/ sustainability/special issues/Marketing Sustainable Tourism). For citation purposes, cite each article independently as indicated on the article page online and as indicated below: LastName, A.A.; LastName, B.B.; LastName, C.C. Article Title. Journal Name Year, Article Number, Page Range. ISBN 978-3-03928-873-1 (Pbk) ISBN 978-3-03928-874-8 (PDF) c 2020 by the authors. Articles in this book are Open Access and distributed under the Creative Commons Attribution (CC BY) license, which allows users to download, copy and build upon published articles, as long as the author and publisher are properly credited, which ensures maximum dissemination and a wider impact of our publications. The book as a whole is distributed by MDPI under the terms and conditions of the Creative Commons license CC BY-NC-ND. Contents About the Special Issue Editors ..................................... vii Preface to ”Marketing for Sustainable Tourism” ........................... ix Umberto Martini and Federica Buffa Marketing for Sustainable Tourism Reprinted from: Sustainability 2020, 12, 2014, doi:10.3390/su12052014 ................ 1 Miguel- Angel´ Garc´ıa-Madurga, Miguel- Angel´ Esteban-Navarro, Juan-Francisco Delgado-de Miguel and Tamar Buil-Lopez´ Menchero Positioning Axes of Sustainable Tourist Destinations: The Case of Aragon´ Reprinted from: Sustainability 2019, 11, 4885, doi:10.3390/su11184885 ................ 7 Hany Kim, Hyo Jae Joun, Yeongbae Choe and Ashley Schroeder How Can a Destination Better Manage Its Offering to Visitors? Observing Visitor Experiences via Online Reviews Reprinted from: Sustainability 2019, 11, 4660, doi:10.3390/su11174660 ................ 25 Young Kyung Ryu and Jin-Woo Park Investigating the Effect of Experience in an Airport on Pleasure, Satisfaction, and Airport Image: A Case Studyon Incheon International Airport Reprinted from: Sustainability 2019, 11, 4616, doi:10.3390/su11174616 ................ 44 Maria Santos, Elena Radicchi and Patrizia Zagnoli Port’s Role as a Determinant of Cruise Destination Socio-Economic Sustainability Reprinted from: Sustainability 2019, 11, 4542, doi:10.3390/su11174542 ................ 55 Yeongbae Choe, Hany Kim and Hyo-Jae Joun Differences in Tourist Behaviors across the Seasons: The Case of Northern Indiana Reprinted from: Sustainability 2019, 11, 4351, doi:10.3390/su11164351 ................ 75 Yongxun Xu, Xuechao Wei and Shih-Chih Chen Determinants and Mechanisms of Tourists’ Environmentally Responsible Behavior: Applying and Extending the Value-Identity-Personal Norm Model in China Reprinted from: Sustainability 2019, 11, 3711, doi:10.3390/su11133711 ................ 91 Christian Eckert and Harald Pechlaner Alternative Product Development as Strategy Towards Sustainability in Tourism: The Case of Lanzarote Reprinted from: Sustainability 2019, 11, 3588, doi:10.3390/su11133588 ................105 Teodoro Luque Mart´ınez,Luis Do ˜naToledo and Nina Faraoni Auditing Marketing and the Use of Social Media at Ski Resorts Reprinted from: Sustainability 2019, 11, 2868, doi:10.3390/su11102868 ................123 Ulpiano J. V´azquez-Martinez,Carlos Sanch´ıs-Pedregosaand Antonio L. Leal-Rodr´ıguez Is Gastronomy A Relevant Factor for Sustainable Tourism? An Empirical Analysis of Spain Country Brand Reprinted from: Sustainability 2019, 11, 2696, doi:10.3390/su11092696 ................147 v Chuanmin Mi, Yetian Chen, Chiung-Shu Cheng, Joselyne Lucky Uwanyirigira and Ching-Torng Lin Exploring the Determinants of Hot Spring Tourism Customer Satisfaction: Causal Relationships Analysis Using ISM Reprinted from: Sustainability 2019, 11, 2613, doi:10.3390/su11092613 ................160 Deukhee Park, Gyehee Lee, Woo Gon Kim and Taegoo Terry Kim Social Network Analysis as aValuable Tool for Understanding Tourists’ Multi-Attraction Travel Behavioral Intention to Revisit and Recommend Reprinted from: Sustainability 2019, 11, 2497, doi:10.3390/su11092497 ................180 Adam R. Szromek and Krzysztof Herman A Business Creation in Post-Industrial Tourism Objects: Case of the Industrial Monuments Route Reprinted from: Sustainability 2019, 11, 1451, doi:10.3390/su11051451 ................197 Tsu-Ming Yeh, Shun-Hsing Chen and Tsen-Fei Chen The Relationships among Experiential Marketing, Service Innovation, and Customer Satisfaction—A Case Study of Tourism Factories in Taiwan Reprinted from: Sustainability 2019, 11, 1041, doi:10.3390/su11041041 ................214 Jun Zhang and Li Cheng Threshold Effect of Tourism Development on Economic Growth Following a Disaster Shock: Evidence from the Wenchuan Earthquake, P.R. China Reprinted from: Sustainability 2019, 11, 371, doi:10.3390/su11020371 .................226 vi About the Special Issue Editors Umberto Martini is a full professor of economics and business management at the University of Trento, Italy, Department of Economics and Management. He is currently teaching courses on tourism and territorial marketing and marketing—advanced and marketing of culture and tourism (the last at the department of humanities in the master program in linguistic mediation, tourism and culture). He has been the director of Master of Tourism Management at the Trentino School of Management, a first level Master program, where he was also responsible for the teaching area of Destination Management. His research focus has primarily been management and marketing of tourist destinations, with particular focus on the issue of sustainability. He coordinated the EU funded research project (part of the Central Europe Programme) “Listen to the Voice of Villages” (LISTEN), and from March 2010 to November 2012, together with Prof. Mariangela Franch, the AIDEA (Italian Academy of Economia Aziendale) Study Group ”Management for sustainable development and destination competitiveness”. Currently, he is the coordinator of the National Cluster on Management of Tourism and Territory at CUEIM (Consortium of Universities in Industrial Economics and Management, Italy). Within his areas of interest, he has authored and co-authored publications in leading tourism journals, together with book chapters and monographs. He is also referee for many national and international scientific journals in the field of tourism and management. Federica Buffa is an associate professor of economics and business management at the Department of Economics and Management, University of Trento (Italy). Since 2001, she has been a member of the eTourism research group and since 2013 of the EMASUS (Economics, Management and Sustainable Consumption) research group (University of Trento). She is actively involved in economics and business management studies; her research activities focus on destination management, strategy and management of small and medium tourism enterprises (SMTEs), sustainable tourism, and relationships and networks in community destinations. Recent research is focused on the sustainability management of multi-stakeholder territorial systems, with a particular emphasis on stakeholder engagement and networks in community destinations and on environmental management practices of SMTEs. She is author and co-author of scientific contributions in national and international publications. She is a lecturer for the master course on destination management (Dept. of Economics and Management) and of the bachelor courses on business administration and business organization (Dept. of Humanities) at the University of Trento. vii Preface to ”Marketing for Sustainable Tourism” The Special Issue entitled “Marketing for Sustainable Tourism” deals with a topic currently debated both in the scientific community and inside business organizations at the global level. From the supply side, the adoption of sustainable business models has become vital to competition in the market. The interpretation of new trends, needs, and behaviors of tourists is essential both for business organizations and destinations to be the first movers in the definition of new products, services, and experiences. The tourism industry involves multiple sectors (e.g., hospitality, restaurant, transport, entertainment, and information and communication technology (ICT)) and the question of sustainability cannot be avoided. In addition, the tourism industry affects the economic growth of the destinations, as the offer of tourism products and services involves various stakeholders (public entities, private actors, and local communities) with different roles and amounts of power. Within this scenario, sustainable tourism must find a balance between the needs of stakeholders and the needs of tourists. Given this scenario, the complexity and the cross-disciplinary approach needed for sustainable tourism management and marketing are evident. Such complexity emerges from the variety
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