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Social Selling? SOCIAL SELLING? Social selling is the new sales model or sales 2.0. WHAT IS SOCIAL SELLING? Social selling is when sales people use social media to find and engage with new prospects. Sales people use social media to provide value to prospects by answering questions, responding to comments and by sharing content throughout the buying process – from awareness to consideration, until a prospect is ready to buy. 8 Ways to get started with social selling So where do you start? Start by identifying the social networks that match your potential customer. Source: https://www.superoffice.com/blog/social-selling/ Social Selling: Using all the tools… ■ Linking your Social Media Platforms ■ Stories ■ Influencers ■ Video ■ Hashtags and Location ■ Newsletter ■ Promotions ■ Engage your audience LinkedIn Social Selling ■ 1. Establish your professional brand ❖ Complete your profile with the customer in mind. Become a thought-leader by publishing meaningful posts. ■ 2. Find the right people ❖ Identify better prospects in less time using efficient search and research tools. ■ 3. Engage with insights ❖ Discover and share conversation-worthy updates to create and grow relationships. ■ 4. Build relationships ❖ Strengthen your network by connecting and establishing trust with decision makers. LinkedIn Social Selling Index (SSI) https://www.linkedin.com/sales LinkedIn Social Selling ■ Measuring Social Selling Success ❖ Equally important to understand what is social selling is the ability to measure it. To help quantify the value of social selling, LinkedIn produced the first-of-its kind social selling measurement – The Social Selling Index (SSI). The Social Selling Index is scored on a scale of 0 – 100 based on your LinkedIn activities relating to the 4 pillars of social selling. In our internal study, we’ve found a strong correlation between achieving sales goals and sales reps with high SSI: - 45% more sales opportunities - 51% more likely to hit quota - 78% of social sellers outsell peers who don't use social media - 3X more likely to go to club ■ Free how to Guide to LinkedIn Social Selling: https://business.linkedin.com/sales- solutions/social-selling/how-to-guide-to-social-selling-ebook Social Selling on Facebook ■ 1. Engage with other businesses ❖ Easy to reach out through likes, comments, and shares. If you provide thoughtful comments and share valuable content, your outreach will hopefully be reciprocated, and will put your Facebook Page in front of a new audience as your professional network grows and other businesses share and like your content in return. Don’t get discouraged or expect every business to reshare/repost/share the same social love back. ■ 2. Engage with followers ❖ It’s hard– but always respond to follower posts. Try asking a question to spark conversation among your Facebook followers—posts that ask questions get 100% more comments than regular text posts. This allows you to join in the conversation and interact directly with followers. ❖ How can you create engaging questions? Consider asking followers about some of their pressing problems, then how can you leverage your followers to help address their concerns, or how can your product or service help? Instagram Stories/Posts: ■ 1. When creating a post, engage your followers by asking them what they think. ex: What do you think? What do you want to see more of? Queso or Guac? ■ 2. When posting a photo, ask your followers to tag someone. ex: Tag your favorite restaurant, your favorite cocktail spot, etc. ■ 3. In your stories, you can add Polls, these can range from Yes/No questions to closed questions Instagram Social Selling In addition to ad campaigns and Shoppable posts that allow you to tag products in posts and take users straight from your picture to your site to purchase, Instagram is now putting a bigger focus onto shopping-on-platform. Create Shoppable Instagram Posts ■ Shoppable posts are easily one of the most effective (and cost-effective!) ways to sell on Instagram. It doesn’t cost anything to use them, it just takes time to set it up. ■ How it works: Users will see a prompt to tap the image if they’re interested. When they do, they’ll see a product tag. ■ Click on the tag, which may contain the product’s name and information- like price, and then you’re taken to an in-app product page. This is where customers can save the product or continue on to the website to review it there or purchase. Instagram has a few big requirements if you want to create Shoppable posts: ■ You must have an Instagram business account ■ You must have a Facebook catalog set up, and you must link your Instagram profile to the specific catalog you want to use to create product tags. #1 – It all Starts with a Facebook Catalog Setting up a Facebook catalog just involves creating a .CSV file that lists each individual product’s name, price, information like its specific URL and uploading it to Facebook’s business manager. After you link a catalog to your Instagram account, it will reviewed for a few days, and then you can start selling. https://www.facebook.com/business/instagram/shopping/guide **You can feature up to five products per image or video post, and up 20 products on multi-image posts. You can also go back and add shopping tags to old posts on your business profile. **Stories can feature one product sticker per story. And you can adjust the color and text of product stickers. **To sell on Instagram, you need to go through the Facebook Catalog. Instagram Explore: Allows users to browse a feed of entirely Shoppable posts that have been tailor-picked by Instagram’s algorithms to be appealing to them. Instagram Save Items you like for later In addition to shopping and browsing, users can now also save products that they’re interested in, not just posts. Saved products will be archived where they can be accessed on a user’s profile at any point so they can consider the item and come to purchase later. Instagram Meets Pinterest ■ The selling potential of Pinterest has merged with Instagram ■ Hair-styling tool company Tyme saw a 44% increase in traffic after implementing Shoppable posts. ■ Eco-friendly children’s clothing company Spearmint LOVE saw a 25% increase in site traffic and an 8% increase in revenue from Shoppable posts. ■ Women’s clothing store Lulus was using Shoppable features since they first rolled out in testing, and attribute more than 1,200 product orders and 100,000 site visits to selling on Instagram. Source: Disruptive Advertising How to Sell on Instagram: ■ 1. Create Shoppable Instagram Posts ■ 2. Create Stories with Shopping Stickers ■ 3. Run Instagram Ads ■ 4. Add “Swipe Up” CTAs to Your Stories ■ 5. Use Your Bio Link to Maximize Potential Instagram Business Tools Page https://www.facebook.com/help/instagram Let’s Try it!!! ■ Find “Shop” on Instagram! ■ Is your account a business account ■ Is your website in your profile link? ■ Do you use hashtags? ■ Do you include your social links in your email newsletter?.
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