Implementing B2B Social Selling: A Guide For & Directors 

Table of contents

Accelerate Sales with Social Selling Page 3

About the Author Page 3

Section 1: What is Social Selling? Page 5

1.1 Why Aren’t Salespeople Selling This Way Today? Page 8 1.2 Social Selling , Tips and Guides Page 9

Section 2: Leveraging the Experience of Senior Salespeople Page 10

2.1 LinkedIn Usage and Best Practice Page 12

Section 3: 8 Steps to Implement a B2B Social Selling Strategy at Your Company Page 13

3.1 Planning Page 14 3.2 LinkedIn Profile Optimisation Page 15 3.3 Target Setting Page 17 3.4 Messaging and Follow Ups Page 18 3.5 Response Management Page 20 3.6 Inbound Monitoring Page 21 3.7 Calling Page 23 3.8 Measurement and Reporting Page 24

Conclusion Page 25

Glossary Page 26

About Network Sunday Page 27

Services Overview Page 28

Implementing B2B Social Selling: A Guide For Sales & Marketing Directors | Page 2 Accelerate sales with social selling

Implementing B2B Social Selling: A Guide For Sales & Marketing Directors | Page 3 

Common problems faced by sales and marketing teams of successful business tend to be “we need better quality sales leads”, “our sales people are struggling to hit their numbers”, “we’ve bought LinkedIn licenses but very few of the sales team are participating”, or “we’ve decided to terminate the agreement with our marketing agency”. Sound familiar?

To address these issues, we have spent six years developing the knowledge, experience and unique business frameworks and techniques that embrace LinkedIn. We believe LinkedIn and other digital platforms are the future for effective sales and marketing. The purpose of this whitepaper is to share a social selling framework that you can implement. I hope this will help equip your business with a reliable solution that delivers a steady stream of quality sales opportunities.

My belief is that if you can recognise that prospecting today is 100% digitally- led, and take action to execute a social selling delivery model where your senior salespeople collaborate more closely with your inside sales (or business development) team - you will accelerate sales.

My intention in this whitepaper is to offer some perspectives on how businesses can reorganise their approach to prospecting and early stage digital B2B selling so that more sales opportunities enter the pipeline each month. If you’re confused by terminology please see the glossary at the end.

If you are interested in learning more about Network Sunday, you’ll find more information about us at the end of this whitepaper. If you are interested in discussing this whitepaper or meeting up for a chat, you’ll find my personal email address there too. Tim Bond Founder & CEO of Network Sunday About the Author

Since 2009, Tim Bond has been helping sales and marketing leaders of professional services and technology businesses accelerate sales through intelligent and proactive use of LinkedIn. Tim joined LinkedIn a year after the platform launched in 2004, and has been a driving force in the adoption of social selling by B2B sales and marketing teams around the globe.

Implementing B2B Social Selling: A Guide For Sales & Marketing Directors | Page 4 1. What is social selling?

Implementing B2B Social Selling: A Guide For Sales & Marketing Directors | Page 5 

“It is not the strongest or the most intelligent who will survive but those who can best manage change.” - Charles Darwin

To give a brief definition, B2B social selling is Today, thanks to the ubiquity of LinkedIn and when salespeople use social networks, mainly other social platforms, it is possible to research LinkedIn but also , to research and interact and engage prospects much more easily than with their prospects as part of the selling process. in the past. With the intelligence gleaned from a potential buyer’s social and professional profile, Rewind 5 years. Can you imagine telling a sales the seller can write highly personalised messages director that soon many of his new business deals via LinkedIn or email that are much more likely would come from conversations started via social to result in a response and conversation. These networks? The reality is that this is very quickly initial digital encounters are social because in becoming the norm and unless salespeople most cases the potential buyer and seller can change their approach to selling they will get left see with whom they are communicating, what behind and lose out to competitors. they have done in their careers, their proposition or functional responsibility, professional The good news is that besides some quick and academic achievements, interests and LinkedIn tasks before and after a sales call, experiences. salespeople don’t need to change much at all besides their mindset and openness to collaboration.

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While not all professionals have updated their Today, the first phone call with a prospective LinkedIn profiles with sufficient detail to help you supplier or customer couldn’t be more different personalise an initial message, there has been than the age old “cold call”. a massive surge of members since 2004, many of which have made the effort to promote their “LinkedIn provides a personal personal online . Traditionally the impetus was to be found and potentially recruited by head introduction, which meant I was hunters, but more and more sales professionals already linked to the prospect are using LinkedIn to engage with potential and we had read all about each customers, suppliers, investors and employees. other. This totally changed the psychology of our interaction and these new contacts actually wanted to help me. It became more of a chat and less of a sales conversation.”

John Dunnett, MD of Evoco

If your lead comes from LinkedIn prospecting, the first telephone interaction really does feel like you’re speaking with someone in person who you met at an event. Relationships and trust develop faster which is further accelerated if potential buyers are 2nd degree connections.

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1.1 Why aren’t all salespeople selling this way today?

Aberdeen Group report that 64% of sales teams The problem facing salespeople that use social selling hit target, compared to 49% that don’t. Despite all-round positive conversion today is: rates surrounding social selling, adoption rates »» Not enough training remain low. »» Not enough time

There is so much opportunity to personalise the According to a new survey sales process but most salespeople don’t have from PeopleLinx only 31% of the time to figure out how, and many are simply salespeople are currently engaged too busy to do it justice. The reality is no one in social selling activities. likes change. Social selling requires a change in behaviour and demands new activities that take time.

If the results are so compelling This whitepaper explains how close collaboration why is this figure so low? and new workflows can ensure your organisation can implement social selling without any extra work for your senior salespeople. Yes, you really did just read that.

Only 26% of the PeopleLinx survey respondents felt as if they knew how to use to sell.

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1.2 Social selling blogs, tips and guides

If you’ve ever looked up #socialselling on Twitter, requires senior sales reps, business development you’ll know that there are a lot of guidebooks, and marketing teams to handle different tiers of whitepapers, e-books, blogs, infographics and responsibility in line with their experience and powerpoints floating around the web on how to roles. execute this strategy. While this information is useful at an individual level, as a business leader For instance, we are not advocating that the you need to figure out how to transition your entire senior sales reps shouldn’t participate in social sales and marketing team to this new model with selling - they should, but at different stages in minimal pain. the sales process e.g. before and after an initial meeting. It is earlier in the sales process, before Before considering tactics, companies must take a an opportunity has been identified, where sales company-wide strategic approach to social selling. need support from their colleagues e.g. business development or marketing. The first mistake companies make is thinking that they can buy LinkedIn premium licenses for the entire sales team and expect them to get on with it. Social selling is a new process that

Implementing B2B Social Selling: A Guide For Sales & Marketing Directors | Page 9 2. Leveraging the experience of senior salespeople

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Senior salespeople should be busy working on So if your senior salespeople need real opportunities out in the field. They can’t afford the time to prospect on LinkedIn at the to be building real relationships level they need to REALLY prosper from the great with prospects through LinkedIn potential offered by the platform. but don’t have time, then what?

It’s probably crossed your mind that your junior business development teams don’t have the professional presence to effectively network with C-level decision makers. And you’re right.

Think about it, if you’re responsible for a business function facing some challenges and are approached by someone representing a Senior salespersons cannot afford to expend software company who claims he can solve a hours researching their LinkedIn networks to similar problem to yours - how much more likely identify and approach suitable prospects to whom are you to respond to his message if you could they can position their solution. While their input see he has more than ten years work experience and guidance are necessary, just like , in your industry and a handful of professionals it’s a time consuming process that can be handed in common who you could call for a reference? over to business development or inside sales. The reality is that professionals in a peer network are more likely to engage with those who have Without making them do the leg work, it is similar experiences, professional credibility and possible to leverage your senior salespeople’s connections. experience by implementing a process for handling research and messaging on their behalf. How? Read our outlined framework in section 3 for a full overview.

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LinkedIn usage and best practice

There should be close collaboration between robots and scrapers, as well as spamming and sales and inside sales to ensure the LinkedIn fake accounts. professional networks of the senior sales team can be properly and diligently worked to maximise Close collaboration within the sales team to the number of new conversations that get started engage in professional social selling is the highly each month. This requires a high level of trust effective strategy and process we discuss below. between sales and inside sales due to the fact that salespeople’s personal brands and professional reputations are on the line.

Whilst for security reasons LinkedIn’s user policies disallow members to share their login details, as long as members confirm that a new login is authorised then this is acceptable within the context of social prospecting. In our 6 years of experience working with the platform, we know that LinkedIn’s major concern is utilization of

Implementing B2B Social Selling: A Guide For Sales & Marketing Directors | Page 12 3. 8 Steps to implement a B2B social selling strategy at your company

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So we have established that a company- Like any change initiative, implementing a wide social selling strategy is needed. Social successful company wise social selling strategy selling tasks need to be allocated to capable requires a sponsor. This needs to be a senior sales team members so that senior sales team can and marketing person who takes ownership of the engage their networks without doing all the time strategy which includes 8 key steps: consuming, hard work. As you will find out in this paper, successful execution comes from creating 1 Planning message templates that can be customised, 2 LinkedIn profile optimisation identifying common connections who can help 3 Target Setting you gain traction with your 2nd degree prospect connections and following daily task lists. Putting 4 Messaging and following up

in place KPIs and using effective technology 5 Response management to manage the process means you can build a 6 Inbound monitoring factory that delivers an ongoing stream of sales opportunities. 7 Calling 8 Measurement and reporting 3.1 Planning

As with anything strategic, you need a plan. At Network Sunday our clients fill in a questionnaire which is followed by a consultation.

A sample of the questions featured in our client questionnaire:

»» Which target companies and job titles are we reaching out to? »» What are we going to say to them (broken down by buyer persona)? Focus your salespeople on one »» Why are we different to other propositions and how can we prove it? proposition and one market sector

»» What action do we want them to take? Before starting you need to be clear which »» What level of qualification do your salespeople salespeople are taking which products to which require e.g. interest in an exploratory call or markets. Ideally a salesperson’s LinkedIn profile clearly defined need for your solution and should communicate one key value proposition to authority to make or influence a purchase a specific market sector.

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Define your target market year. The researcher should also source email addresses and phone numbers and links to social

If you don’t have individual names of companies accounts. Additionally, they should identify your you are targeting, make a list of your target salespeople’s 1st degree connections who are company size, revenue, sectors and geographies connected to your 2nd degree prospects. This that you can refer to during the research process. will allow your salespeople to confirm how they List the job titles of the decision makers you’ll be know the common connection - very helpful for approaching, making note of their responsibilities, reference when writing personalised messages to pain points and specific hooks of your proposition 2nd degree prospects. that would be of particular value to them. Finally, assess your market size in terms of companies Be clear about your meeting and prospect contacts which will require qualification criteria researching.

In order to ensure quality telephone and meeting Build a fresh contact list appointments, specify the information your salespeople will require to help them prepare Building a quality database is key. You should for a sales call. Draw up some guidelines and hire an internet researcher to clean your database customise a sales opportunity brief. and identify fresh contacts at least twice a

3.2 LinkedIn profile optimisation

For each senior salesperson whose LinkedIn Interview your sales people and profile will be engaging with specific target companies, establishing professional credibility, write up new LinkedIn profile personality and network reach are essential to a summaries social selling plan. The LinkedIn profile is critical to social selling. Interview your salespeople over the phone (record the call), ask questions relating to the proposition they are selling, their target market and their professional experience. Hire a copywriter who understands social selling to draft the profiles so that any prospect reading the profile quickly understands how each salesperson can help whilst conveying relevant industry experience and professional credibility.

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PRO TIP Ensure your salespeople have connected with everyone they Be careful with participation in know LinkedIn Groups. A lot has been written about participation in LinkedIn groups. It’s fun to be involved in online Professional networks are effective when they communities but let’s be honest, are large since there is greater reach, and also generally less than 2% of LinkedIn when there are good numbers of 1st degree group members actually participate connections who you really know - not anyone in these forums, which are mostly who you happened to connect with over the years. used by consultants or mid-level The secret to LinkedIn networking is capitalising professionals (unlikely to be the on your 2nd degree network, which you can use to corporate decision makers you want seek introductions to prospects or mention how to engage with). If instead you spent you know your common connections when writing the time researching social profiles a message. and company activities of a dozen prospects, crafted personalised Join 50 groups messages and called them up - then there’s a much much higher chance Join 50 groups that represent your market e.g. you’ll generate a quality lead. if you are selling to the Pharmaceutical industry then focus on groups that relate to this sector. The advantages of group joining are two-fold. First of all you extend reach - i.e. your network is bigger because you have group members in Set up a Twitter account for each your network as well as 1st, 2nd and 3rd degree salesperson connections. Secondly, you can send a message to a group member for free. At the time of writing The more your salespeople are engaging with this (June 2015) it would appear LinkedIn have their prospects on social media, the more social restricted the number of group messages you can presence they will create which can only help the send each month to reduce the growing amount social selling process. Twitter offers yet another of unwanted communication and also protect channel to communicate and can assist sales and the revenue LinkedIn generates from InMails inside sales with conversations starters. Read (messages which can be sent to anyone on the what your prospects are tweeting about to build platform who hasn’t opted out). rapport through messaging and conversation.

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3.3 Target setting

No marketing investment should be without Based on the above, you would aim to send out targets and measurement. Social selling should 72 highly personalised messages and make 600 be no different. Work on a 12 month business calls per month to generate 4 pre-qualified sales development plan and timeline and link all targets opportunities that would have a good chance of and KPIs to the sales target. converting into a single sale.

Implement collaborative reporting

For each salesperson’s social selling initiative, outline an annual plan with monthly KPIs listed and a Target vs Actual analysis. This plan should have monthly KPIs measured against personalised messages sent, marketing leads - and accepted and rejected sales opportunities.

You should set this up via a cloud based report so To give a hypothetical scenario: multiple teams can collaborate.

Let’s assume you need 12 sales in the next 12 months to hit target. For the purposes of this example, let’s say that 100% of these sales will PRO TIP come from new marketing leads generated from social selling. If 1 in 4 sales opportunities lead Software like Lead Navigator can to a sale, you would need to ensure 4 new sales simplify the management and opportunities are generated each month. On reporting on social selling activity a weekly basis you would then need 3 leads to and demonstrate the value of social uncover 1 opportunity. In order to generate 3 selling by predicting pipeline value leads and 1 opportunity a week, you would need and ROI based on average deal sizes to send out 6 personalised messages (via email in a real time dashboard display. or LinkedIn) and make 30 phone calls a day to attract and convert your leads (based on internal benchmark conversion rates).

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3.4 Messaging and following up

This is perhaps the most challenging component Follow these guidelines to craft a of the prospecting phase of social selling. The more personalised the initial messages sent compelling message template: on behalf of your senior salespeople to their »» Make sure your subject line doesn’t read like a prospects, the more leads and referrals will be mass marketing message generated. Of course, this is directly correlated to the number of opportunities uncovered and »» Get to the point quickly (you have 3 seconds eventual sales closed. to establish interest) »» Ask for help So getting the messaging right is very important. »» Reference common connections and how you Your business development team must be given know them message templates and guidelines which will help them customise and then send messages »» Establish your differentiator but avoid using on behalf of the senior salespeople. These are jargon reviewed and approved by senior sales and »» Never be negative or make assumptions about marketing leaders and must then be customised the recipient’s business by those responsible for prospecting. »» Be modest - this tones down the salesyness »» Be honest »» Close with a clear call-to-action

We often struggle with client marketing teams who insist we include fancy acronyms and carefully constructed marketing messages. This reads like marketing collateral and is inconsistent with the conversational one-on-one tone that is needed.

The very action of writing a personalised Be authentic and courteous. You aren’t purely message involves perhaps 20 minutes of promoting a product or attempting to drive research, by doing this an understanding of ‘traffic’ to a landing page, you’re trying to start the prospect is built up which is useful when a conversation. The more personalised and eventually you get them on the telephone - hire conversational your message, the more success business development people who can write you will have with the prospect. proficiently.

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Mention people your senior salespeople know 3 ways to message a prospect in common with their prospects and ask for a

referral. Remember LinkedIn is a networking tool 1 LinkedIn groups. By identifying prospects who and that’s why people are on there. If you ask for are members of the same group as you, you a referral you are being proactive and LinkedIn can then go into the group, source the contact members will generally assist if they can see that and send them a personal message. LinkedIn your solution could be of interest. Asking for a have recently introduced a restriction of 15 referral means you will often receive “Actually I am group messages per month. the right person’’ - but if they aren’t the appropriate 2 LinkedIn InMails. These are expensive and contact they will often refer you to another allow you to contact someone you aren’t colleague. If your prospect is a second degree connected to. You get 25 credits per month connection you should mention the person you with an Executive Premium account. If you know in common and how you know them. receive a response to an InMail you are re-credited (LinkedIn rightly encourages As long as your message is relevant and engaging and relevant messaging). interesting to the recipient why wouldn’t they help - particularly if they are in your professional 3 Direct email. Naturally there are going to be network and can see the value your solution hundreds of professionals versus a finite provides? Write your subject title so that the number of prospects you can message via recipient knows you are seeking their assistance, LinkedIn in a given month. Use direct mail as and watch your open rates soar. a secondary contact channel, using LinkedIn to follow up with non-responders to ensure Excluding Twitter, which does not yet provide you’re generating enough communication the same reach as LinkedIn (more senior activity. Ideally use an email platform so you professionals use LinkedIn than Twitter), there are can monitor open rates. 3 ways to message a prospect:

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3.5 Response management

There’s nothing worse than reaching out a second At Network Sunday we have 4 time to someone who has said no thanks - or to a company that has recently started talking simple response categories: to one of your colleagues. An efficient response 1 Leads: Prospects who show interest in your management strategy will ensure this does not proposition happen and positive responses are actioned timeously. 2 Referrals: Prospects who refer you on to a colleague Implement a Do Not Contact policy 3 General responses: Prospects who are not interested

It is important to have a well documented Do 4 Future actions: Prospects who have no need Not Contact policy, or a system that controls all for your products or service at this moment in outbound and inbound messaging activity. time but are keen for you to get back in touch in the future.

Responses should be categorised as soon as they are received so the sales and marketing teams can prioritise and plan work.

Categorise your responses & prioritise follow up activity

Since social selling via LinkedIn takes place between your sales people’s individual LinkedIn profiles and their prospects, there are going to be daily responses that need to be centralised, categorised and managed for measurement purposes - and also to determine the best next action.

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3.6 Inbound monitoring

Besides conversational messaging, there are Email open rates and click-through excellent forms of reactive social selling activities that you should incorporate into your daily rates activity. Naturally if you are only sending a handful of personalised emails a day you are unlikely to LinkedIn’s ‘Who’s Viewed My use an email marketing system. Sending more Profile’ generic messages is useful if you want to quickly reach a large audience e.g. marketing an event or This is a great inbound service that LinkedIn webinar. Email marketing software allows you to introduced a couple of years ago and gives you a track open rates and click-through rates so you rundown of all the people who have viewed your can prioritise follow-up phone calls to people who profile in a given time period. Your inside sales have read your email and clicked on a link - but team should always be monitoring this feed to haven’t responded yet. see whether prospects are viewing the team’s profiles. If a person of interest has looked you up Non-responders who have shown interest should on LinkedIn, check to see if they have received a be moved to an inbound marketing platform message already and reach out to request a call. and nurtured over time by drip feeding valuable content. You can then track these prospect’s activity on your website and set up lead scores so that automated notifications will be sent to your inside sales team when prospects are showing high levels of interest.

For a full introduction to inbound marketing, we recommend reading Hubspot’s comprehensive guidebook.

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Create awareness on social media

Staying front of mind with decision makers requires more than sending monthly automated messages and newsletters. Your salespeople need to be active on social media and again, given time constraints activities such as these below can be managed by other members of the sales and marketing teams on their behalf:

1 Follow your prospect’s company LinkedIn page.

2 See if your prospect is on Twitter and follow - should they follow you back, send a direct message mentioning your interest in a conversation.

3 Read your prospects tweets and find something interesting you can mention later in a message or on the phone.

4 See who else at your prospect’s company is on Twitter e.g. the CEO or Sales and Marketing Director and follow them as well as a company account if there is one.

5 Favourite any status updates your prospect makes on Twitter and if appropriate comment on it.

6 Send a LinkedIn connection request to prospects who reply positively to a message.

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3.7 Calling

Now that you’re sending a steady stream of Handing over prospects to Senior messages and have categorised your responses, it’s time to pick up the phone. This is not a Sales cold call because, at best, your prospects have We find that once a conversation evolves, the responded to a message, at worst, they will have prospect is less concerned about speaking to the seen the message. Start with the warmest leads salesperson if they find the business development (the people who have responded positively) and person capable of understanding their challenges work your way down to the non-responders. and needs. At some point, business development need to hand over the prospect to sales, but in Leads should be followed up on the phone most cases this should only take place once a immediately. Referrals should be sent a clear need has been identified and the prospect personalised message and future actions need to understands how the solution can solve their be scheduled for a call back and sent collateral. challenge. General responses should receive a courteous response to close the conversation. In most cases senior salespeople will benefit from an opportunity report that sets out the Use a calling script background to the opportunity and will help them prepare for the initial meeting. Along with Ensure your business development team has the meeting, this is the ultimate deliverable and a calling script and receives training from the handover point to sales, who must then research sales leader so they can articulate the solution in the prospect contact (and any other meeting context with the prospect’s business. They also attendees) to complete the social selling cycle should have access to marketing collateral which with a human touch. can be sent and then followed up as a next step. Since the prospect will have received a message from one of the senior salespeople, your business development team need to position themselves calling on behalf of the senior salesperson to arrange a call.

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3.8 Measurement and reporting

Keeping track of message open rates, response positioning can often be improved; keeping rates, website views, leads, referrals, future track means changes can be made if response actions, personalised messages sent and rates are low. Monitoring pipeline forecasts from opportunities generated will help you stay in social selling activity (and ROI on the inhouse control of your social selling activity. Sales is a or outsourced prospecting) will send a clear numbers game and success is directly correlated message on the effectiveness of this new method to the numbers of messages sent and phone calls compared to other marketing investments. made. However, message copy and proposition

Implementing B2B Social Selling: A Guide For Sales & Marketing Directors | Page 24 Conclusion

Thanks to LinkedIn, the opportunity to proactively engage and nurture your addressable market has never been easier. To get the maximum value from these tools, a strategic approach is needed to leverage the respective professional networks of your salespeople and free up the time of your senior salespeople to prepare for presentations, work real opportunities and close sales. This can be done by business development teams or inside sales collaborating with senior sales, to ensure that more conversations get started - and more sales opportunities enter the pipeline!

Careful planning, due procedure and efficient process management software will ensure a smooth transition to this new, highly effective and more enjoyable approach to selling.

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Glossary

»» 2nd Degree Connection: Profiles on LinkedIn whom you are connected with via your 1st degree network, i.e. You know Tim via Shaun »» KPIs: Key Performance Indicators »» Buyer Persona: The professional traits of your prospective customer associated with their position, experience, seniority and buying habits »» Target Company Size: A search filter available on LinkedIn that limits the results to company employee size, e.g. 51 - 200, 5000 - 10000 »» Hooks: Differentiators or highlights of your proposition that would attract a target prospect based on their immediate remit or sphere of interest Sales Opportunity Brief: A detailed opportunity summary about the background and qualification of a target company or prospect with whom an appointment has been set »» LinkedIn Groups: Interest groups or forums on LinkedIn formed and run by members »» Real-Time Dashboard Display: An overview of your social selling activity based on up-to-the-minute figures and success rates »» Open Rates: The percentage of your prospects who have opened your message once received »» Click-Through Rates: The percentage of your prospects who have clicked on a link included in your message once received »» Bounce Rate: The percentage of your prospects whose messages to them have not been delivered to their mailbox »» Do Not Contact Policy: Also known as a suppression list, where current clients, prospects, suppliers or competitors are not included in your social prospecting activity

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About Network Sunday

I hope this whitepaper has been useful in sharing Our services are designed for both clients who some of the skills and techniques we have found already have a business development / inside to work exceptionally well to drive more sales sales function, as well as those who don’t. opportunities to the sales team. Founded in 2009, Network Sunday has service But this is just the start of what we strive to do delivery teams in the UK, South Africa, India for our clients. We work closely with sales and and the Philippines supporting B2B sales and marketing leaders to turn these concepts into marketing teams around the globe. Network fully developed social selling strategies that Sunday delivers social selling services and deliver results. We transfer into the business the software that generate more sales opportunities skills and methodologies needed to turn that for less work. strategy into an implemented reality.

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Network Sunday service overview

»» Outsourced Business Development Our social selling managers work closely with your salespeople to ensure a constant stream of new sales opportunities are delivered against a monthly KPI. Besides some initial involvement in planning, training and set up, your involvement is limited to real-time reviews of progress and strategy.

»» Inhouse Business Development Support In collaboration with your marketing team we set up and train your sales organisation to execute Network Sunday’s social selling methodology inhouse and support the ongoing process via our Lead Navigator social selling platform which tracks progress and delivers marketing insights and forecasts.

»» Social Prospecting Campaigns Network Sunday helps you boost pipeline with marketing leads generated from intelligent social prospecting. This is a 3 month outsourced service package which includes set up, research, messaging and the use of our Lead Navigator software.

»» Research Services To assist your sales team, Network Sunday can ensure that your entire addressable market is researched so you have an up-to-date database. Prospect contact lists will include email addresses, phone numbers and LinkedIn URLs. We offer a Bronze, Silver and Gold service along with discounts for purchase quantities and delivery SLAs.

Connect with Us

.com/company/network-sunday

@networksunday

Tim Bond: If you’d like to find out more about us please take a [email protected] look at www.networksunday.com or email [email protected] @tngbond

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