The impact of Over The Top service providers on the Global Mobile Telecom Industry: A quantified analysis and recommendations for recovery Ahmed Awwad Faculty of Science and Engineering, Anglia Ruskin University, Cambridge Campus, East Rd, Cambridge CB1 1PT, United Kingdom.
[email protected] Key words: Mobile Network Operators (MNO), Over the top (OTT), Telecom industry revenue decrease, telecom operator’s revenue growth strategies. This work is licensed under Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) ABSTRACT Telecom industry is significantly evolving all over the analysis of global MNOs` revenue over the last globe than ever. Mobile users’ number is increasing decade. Additionally, the research aims to compile, remarkably. Telecom operators are investing to get evaluate, and analyse set of former proposed more users connected and to improve user strategies for MNOs to overcome the OTTs` impact. experience, however, they are facing various Methods –Referring to available open source raw challenges. Decrease of main revenue streams of data collected from GSMA and official voice calls, SMS (Short Message Service) and LDC telecommunications regulatory authorities (Long distance calls) with a significant increase in data worldwide, the research develops a statistical model traffic. In contrary, with free cost, OTT (Over the based on regression and extrapolation to analyse the top) providers such as WhatsApp and Facebook global MNOs` revenue trend. communication services rendered over networks that Findings – This study reveals a hidden revenue loss built and owned by MNOs. Recently, OTT services for global telecommunications industry represented gradually substituting the traditional MNOs` services in all MNOs all over the world.