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The Hong Kong Fringe Club CTL 2537 Fundamentals of Arts and Cultural Management Group 5 Project Presentation Non-profit Organization : Fringe Club Group Members: Chau Man Chi, Eva 53093190 Chung Lai, Angel 53370307 Chung Sin Ki, Stephy 53478341 Ho Kwok Ching, Eve 53454183 Leu Morrison Kwok Tao 53347598 Lo Kit Yu, Vicky 52943097 Lai Wing Yan, Vanessa 52915302 Goals • To investigate how the Fringe Club sustain • To find out whether the organization can achieve its goals or not Agenda • Introduction (Eve) • Evolution of Fringe Club (Eve) • Venues and events (Vanessa) • Promotion (Angel) • Source of income (Morrison, Vicky, Eva) • Conclusion (Stephy) The Hong Kong Fringe Club • Founded at 1984 • Located at 2 Lower Albert Road, Central, Hong Kong • A non-profit arts organisation • A vibrant contemporary arts space • Offer rent-free facilities for exhibitions and performances to both emerging and professional artists in Hong Kong and from overseas The Hong Kong Fringe Club • Provide an open platform for the arts where performers and artists can show their work without having to go through selection process • Neither pass judgment nor impose censorship on artists’ works • Freedom of expression ↓ Invariably associates with the pleasure of creating, showing and enjoying the arts Board & Management Board of Directors Chairman Wailee Chow Hon Treasurer Anson Chan Members Antony Szeto Chairman Wailee Chow,Wu Chi Wai, Douglas Young, Paul T.K. Young Hon Legal Advisors Stevenson, Wong & Co Hon Auditors Li, Tang, Chen & Co Management Director Benny Chia Administrator Catherine Lau Office Manager Yvonne Tsang Club Manager Kathy Chan Club Supervisor Willish So Programme Programme Organiser Connie Yeung Front-of-House Co-ordinator Grace Chow, Jo Jo Hung Backstage Technical Manager Fong Lai Ming Technician Wong Ping Hang Bar Supervisor April Ip Chef Pumin Prondit Cook Poodton Pornsuang Assistant Cook Natthida Chung House Keeper Ma Sau Mui Helper Lei Keng Fong Vision & Mission • To help artists to get started and continue to develop their skills • To promote Hong Kong arts and artists abroad through cultural exchange and overseas touring • To create an environment that delights in the appreciation and enjoyment of the arts Vision & Mission • To weave arts into the fabrics of our society • To uphold freedom of expression as a tenet for an open and cultured city • To engage with our community through learning, sharing and discussion Achievements of Fringe Club • Presented 28 festivals • Arranged 62 tours in 15 cities • Hosted 67 residencies • Held 1,400 exhibitions, 3,230 community outreach events, 1,900 live-music shows, 8,150 stage performances and numerous overseas presentations, most recently at the Shanghai Expo 2010 and the 54th Venice Biennale 2011 Site • Old Dairy Farm Depot - Grade I historic building - Built in 1892 - A low-rise brick and stucco building - Include a dairy shop, a room for meat smoking, a cold storage room for winter clothes and residency for the General Manager Site • Conservation: - In the early 1970’s, Dairy Farm traded the site for some land in the New Territories with the Government → Disused, gutted, cracked up - In 1983, helpers of the Fringe Festival borrowed it from original lease-holder (an association of senior government officials) → Repaired and being used for the festival Site • Conservation: - After the festival, supposed to turn into an exclusive social clubhouse - Helpers talked those government officials into giving up this site - In 1984, became the site of the Fringe Club - In 2001, won the Hong Kong Government Heritage Award From Fringe Festival to City Festival Fringe Festival (1983-1997) City Festival (1999 – now) • Freedom of Expression • Focus on urban culture • The handover caused a loss of • A platform for cultural exchange interest in Hong Kong as a cultural destination • No real site restriction • A big drop in the number of acts, especially those coming from overseas Venues and facilities 1 gallery • Anita Chan Lai-ling Gallery 2 theatres • Fringe Underground • Fringe Upstairs 3 restaurants • Fringe Vault • Fringe Dairy • Colette’s (Coming soon) Anita Chan Lai-ling Gallery • Transformed from a garage • Where exhibitions are held • Showing contemporary work by Hong Kong and international artists Anita Chan Lai-ling Gallery 2 exhibitions held in the gallery in November A collection of photo essays and Paintings and sculptures videos created by students from the reflecting issues of modern Chinese University of Hong Kong urban life by Winnie Siu Davies Observation “Members only” signage at the entrance • Visitors are confused • May discourage general public from visiting the gallery Observation Little information offered at the reception counter • Staff knows little about the club • Only entertain people who buy tickets and those who want to become their members Observation Only few people visit the gallery • Usually look through the glass doors but seldom go in • Most of the people are audience waiting for entering the theatre Fringe Underground • Around 70 seats • Designed for creative experimentation • Provides basic sound and lighting equipment Observation Performances are of various subject matters • Attract different kinds of audience • People are usually those who are in the “circle” Crossing Borders with Indian Dance Sandvolution Spoken Light Observation A space for performing groups that have tight budget • No site cost for public show • Any people can perform on the stage Fringe Vault • Around 40 seats • A space for book launch, pop-up craft stores, poetry or play reading • A coffee and sandwich counter for audience and casual visitors Fringe Vault Play Reading - Hong Kong Hamlet Draw Me Draw You Shaping the Philosophy Cafe Landscape 2013 , Lam Tsuen, Tai Po Observation Many events happening at the same time • Some of the customers are annoyed • Difficult to focus on a particular event Observation Difficult to see the photos hanging on the walls • Tables and chairs are placed next the walls • Only able to look at the photos when no one is sitting there Observation Magazines and leaflets about cultural events are offered • Placed on a shelf that is not obviously seen How Fringe Club promote itself? 1. Website 2. Social network • Facebook • Instagram • Weibo (微博） • Blog To hit different audience Website 1. Official website involve : - Background information - Events - Projects - Service - Venues Give a brief introduction about the Fringe club Give a clear picture of what events are going on Social network - Facebook Past events Upcoming Events Past events’ videos Upcoming events’ promotion videos Social network –Instagram Events: Wilson Shieh book launch Social network – Weibo Social network - Blog Why use these social medias? • Hit different audience - Website: Public those groups or people that want to use the facilities provided by the club - Social network: People interested in the organizations and art events. • Complement each other - One way communication (website) Deliver content but audiences cannot participate in the creation or development of the content - Two way communication(social network) Deliver information and interacts with audiences Build tight relationship through two way interaction How Fringe Club promote the events organized in its art space? • Fringe club's official website • Social network - Facebook - Instagram - Weibo - Blog • Put leaflets in Fringe Vault - Take freely • Stick posters on the notice board & the wall of Fringe Vault SPONSORSHIP AND DONATIONS Major Sponsors and Donators 1. Hong Kong Art Development Council 2. Hong Kong Jockey Club 3. Bloomberg Philanthropies Hong Kong Art Development Council Grant Procedures in applying grant: 1. Submit application and proposal 2. Get assessed by ADC examiners from related art form group 3. Get notified Upon succeed application… • A project report with auditor report should be handed in after the end of the project within three months Hong Kong Art Development Council Grant The Fringe Club had successfully applied for… • One Year Grant - 7/2011 - 6/2012 $400,000 • Two Year Grant - 7/2009 – 6/2011 $550,000 No/ Unsuccessful application for sponsorship in 2013 Hong Kong Art Development Council Sponsorship • Support Fringe club to launch an Overseas Exhibition Internship Programme in 2011 - Five young artists and administrators were selected to take part in The Venice Biennale (Visual Arts) - A six-week internship programme (This year HKADC is co-operating with M+) Hong Kong Jockey Club • City festival 2009,2010 (乙城節) - Provide venues for exhibition and performances • Donated 24 million in 2006 for renovating the building and building the theatre How To Apply Documents needed in applying grant: • Project proposal • Budget report • Audited accounts of the organization • Membership list of Board of Management Committee of the organization Bloomberg Philanthropies • Works with existing partners on all of their key initiatives • Grant proposals are by invitation only • Do not accept unsolicited grant proposals Events sponsored by Bloomberg in HK • Bloomberg Emerging Artists Programme - Bloomberg Emerging Artist Award 2010-2013 (co-operated with Youth Art Foundation) Bloomberg Digital Arts Initiative 2013 - Bloomberg Emerging Artist Award 2007 (co-operated with Sino group, land property company) Form(s) of co-operation (with Fringe Club) • No information found • Assumption: - Abundant social capital owned by Fringe Club (by its board of directors) - Gained from larger events it curate/organized/ co-organized/ participated as any
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