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36 Msmes RATTAN BUSINESS MODEL in PULANG Business Review and Case Studies, Vol. 2 No. 1, April 2021 Permalink/DOI: http://dx.doi.org/10.17358/brcs.2.1.36 EISSN: 2721-6926 Available online at http://journal.ipb.ac.id/index.php/brcs MSMEs Rattan BUSINESS MODEL IN PULANG PISAU REGENCY IN Supporting Sustainable MANAGEMENT OF Peatland ECOSYSTEMS Widyastutik*)1, Deden Djaenudin**), and Sahara*) *) Department of Economics, Faculty of Economics and Management, IPB University Jl. Agatis, IPB Dramaga Campus, Bogor 16680, Indonesia **) Research Center for Social Economic Policy and Climate Change, Ministry of Environment and Forestry, Republic of Indonesia Jl. Gunung Batu No. 5, Bogor 16610, Indonesia Abstract: In supporting the sustainable management of the peat ecosystem, the participation of the community around the peat ecosystem is needed. The challenge faced is how to encourage local communities with sustainable peatland-based economic activities. Rattan is one of the paludicultural commodities that is endemic to habitat that can grow on peatlands and has economic potential and even export orientation. This study aims to [1] analyze the development of a rattan handicraft business model in peatlands [2] Evaluation of the rattan handicraft business on peatlands. The types of data used in this study are primary and secondary. Secondary data were obtained through interviews and FGDs with respondents of MSMEs Rattan in Gohong, Garung and Pilang Villages, Pulang Pisau Regency, and related agencies. The analytical method used is the business model canvas (Business Model Canvas) and the NPV business valuation, IRR, BC Ratio and Payback Period. Based on the analysis, 9 elements of the canvas business were identified as several critical points in the existing canvas business model of rattan MSMEs in Pulang Pisau Regency. Some of these critical points include: [a] technical aspects of improving skills, especially making up to date rattan handicraft designs which still need guidance, [c] access and market reach that are still not broad, (d) difficulties in access to banks (e) constraints on export procedures, (f) ability to do branding. Business valuation shows a positive Net Present Value which indicates that this business has a significant economic impact with a high positive value. IRR has a value greater than the rate of return, Net B / C above 1 and a payback period that is less than the life of the project (assuming the project life is 5 years). Keywords: business model canvas, business valuation, rattan MSMEs, peat Abstrak: Dalam mendukung pengelolaan ekosistem gambut berkelanjutan diperlukan peran serta masyarakat yang ada di sekitar ekosistem gambut tersebut. Tantangan yang dihadapi adalah bagaimana mendorong masyarakat lokal dengan kegiatan ekonomi berbasis lahan gambut berkelanjutan. Rotan merupakan salah satu komoditas paludikultur yang secara endemik memiliki habitat dapat tumbuh di lahan gambut dan memiliki potensi ekonomi bahkan orientasi ekspor. Penelitian ini bertujuan [1] Menganalisis pengembangan model bisnis kerajinan rotan di lahan gambut; [2] Menganalisis kelayakan usaha kerajinan rotan di lahan gambut. Jenis data yang digunakan dalam penelitian ini adalah primer dan sekunder. Data primer diperoleh melalui wawancara dan FGD dengan responden UMKM Rotan di Desa Gohong, Garung dan Pilang Kabupaten Pulang Pisau serta instansi terkait. Metode analisis yang digunakan adalah model bisnis kanvas (Business Model Canvas) dan kelayakan bisnis NPV, IRR, BC Ratio dan Payback Period. Berdasarkan hasil analisis, 9 elemen bisnis kanvas diidentifikasi beberapa titik kritis pada model bisnis kanvas eksisting pada UMKM rotan di Kabupaten Pulang Pisau. Beberapa titik kritis tersebut diantaranya: [a] aspek teknis peningkatan ketrampilan terutama membuat desain kerajinan rotan yang up to date yang masih perlu memperoleh pembinaan, [c] akses dan jangkauan pasar yang masih belum luas, (d), kesulitan akses pada perbankan (e) kendala prosedur ekspor, (f) kemampuan melakukan branding. Kelayakan bisnis menunjukkan Net Present Value bernilai positif yang mengindikasikan bahwa usaha ini memiliki dampak ekonomi yang cukup signifikan dengan nilai positif yang tinggi. IRR memiliki nilai lebih besar dari tingkat pengembalian, Net B/C di atas 1 dan Payback period yang kurang dari umur proyek (diasumsikan umur proyek 5 tahun). Kata kunci: model bisnis kanvas, kelayakan usaha, umkm rotan, gambut 1 Corresponding author: Email: [email protected]. 36 Copyright © 2021 P-ISSN: 2407-5434 E-ISSN: 2407-7321 Business Review and Case Studies, Vol. 2 No. 1, April 2021 Accredited by Ministry of RTHE Number 32a/E/KPT/2017 INTRODUCTION One of the provinces in Indonesia that has a large area of peatland is Central Kalimantan, which is around Peat ecosystems are formed from the interaction 4,733,540 ha or 30.80% of the total area (Ramdhan, and unity between the substrate (organic soil), water 2017). Peatlands in Central Kalimantan Province are (hydrology) and vegetation as a whole and solidly. distributed into 35 Peat Hydrological Units or KHG Peat ecosystems have important environmental values which are geographically between 110o45'-115o15 and services such as controlling and controlling 'East Longitude and 1o15'- 3o45' South Latitude. KHG hydrology, carbon sinks and sequesters, sources in Central Kalimantan Province is included in about of net plasma and biodiversity and other socio- 67 sub-districts in 11 (eleven) districts / cities, namely economic benefits. Despite having important values South Barito District, East Barito, Kapuas, Katingan, and functions, the peatland ecosystem in Indonesia is West Kotawaringin, East Kotawaringin, Lamandau, facing the threat of deforestation and degradation due Pulang Pisau, Sukamara and Seruyan District and to unwise management and use that is unsustainable. Palangka Raya City. (http://pkgppkl.menlhk.go.id/ Deforestation and peat degradation have an impact v0/kesatuan-hidrologis-gambut-nasional-skala-1250- on hydrological disturbances, decreased forest cover, 000/). peat subsidence, increased fire vulnerability, increased emission of greenhouse gases, loss of biodiversity and Based on the area of the function of the peat ecosystem other socio-economic conditions (Putri, 2017). in each district / city in Central Kalimantan province, the largest proportion of the Peat Ecosystem Cultivation As an effort to prevent, handle, and control the Function (FBEG) is found in East Kotawaringin destruction of peatlands due to forest and peatland Regency, namely 362,271 ha (17.01%). Meanwhile, the fires and other factors, the government has launched largest proportion of the Peatland Ecosystem Protected peatland restoration with a target of two million Function (FLEG) is in Pulang Pisau Regency, covering hectares. The peat restoration effort is carried out using an area of 573,483 Ha (22.02%). The potential of three approaches, namely (1) rewetting dry peatlands Pulang Pisau Regency in utilizing peatlands through (rewetting); (2) restoration of land cover by planting paludiculture development, seen from the availability native species in areas with a protected function or with of land resources, which is still wide open. The total other types of plants that are adaptive and have economic area of potential land for development in Pulang Pisau value in cultivation functions (revegetation); and (3) Regency is 137,510 hectares. In addition, the potential of revitalizing community livelihoods (revitalization). Pulang Pisau Regency from the aspect of demographics All three approaches are aimed at restoring degraded and human resources is also quite supportive. The forests and peatlands in the long term. The peat that is contribution of the total population working in the the target of restoration is land that was burned in 2015 agricultural sector (agriculture, plantation, and fisheries and peat domes that have been opened and degraded sub-sector) is 29,856 people out of a total population of (Yuliani, 2018). 126,657 people or around 23.57%. This is also supported by the composition of the population that is dominant In the context of restoring forests and peatlands through at working or productive age in the age range of 15-64 replanting, the government encourages the application years as much as 68.29% (http://pkgppkl.menlhk.go.id/ of paludiculture to grow crops of economic value for v0/kesatuan-hidrologis-gambut-nasional-skala -1250- local communities on peatlands without abandoning 000 /). To increase the effectiveness of sustainable the principle of conservation. The application of peat ecosystem management requires strong support paludiculture also strongly supports the direction of from the participation of the community around the government policies to increase food security in addition peat ecosystem. The challenge faced is how to sustain to other agricultural commodities such as fisheries and their livelihoods and cultural practices in the short horticulture. It is possible to use peatlands to support term. It is therefore important not only to assess the national food security through the development of environmental benefits of peat conservation, but also to paludiculture-based agriculture. Peatland resources are provide local communities with sustainable peatland- quite extensive and in fact there have been various uses based economic activities. by both the community and the corporation. Indonesian Journal of Business and Entrepreneurship, Vol. 3 No. 2, May 2017 37 P-ISSN: 2407-5434 E-ISSN: 2407-7321 Business Review and Case Studies, Vol. 2 No. 1, April 2021 Accredited
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