ANNUAL REPORT 2014 2 CONTENTS Chairperson’s Report ..................................................................................................................................... 3 Vice Chairperson’s Report .......................................................................................................................... 4 General Manager’s Report ............................................................................................................................ 5 Director of Sale’s Report .............................................................................................................................. 6 Board ............................................................................................................................................................ 7 - 10 Life Members ................................................................................................................................................... 11 Partnerships ............................................................................................................................................ 12 - 16 Initiatives - Transmission ........................................................................................................................................... 17 - RE:Fresh .................................................................................................................................................... 18 - CTRL ........................................................................................................................................................... 19 - Online ........................................................................................................................................................ 20 - Celebrities & Festivals .......................................................................................................................... 21 - Music Productions Courses & Fresh Future Fund .................................................................... 22 Events Royal Adelaide Show ................................................................................................................................... 23 Birthday Block Party ..................................................................................................................................... 24 Top 92 ............................................................................................................................................................... 25 Adelaide Careers & Employment Expo ................................................................................................ 26 The Goodlife 12 Week Challenge & The Christmas Party ............................................................... 27 Awards Crony Awards ........................................................................................................................................ 28 - 30 SACBA & CBAA Awards & Nominations ................................................................................................ 31 Career Pathways ................................................................................................................................... 32 - 33 Finance Committee Attendance ............................................................................................................ 34 Financials ................................................................................................................................................ 35 - 49 ANNUAL REPORT 2014 3 REPORTS CHAIRPERSON’S REPORT This financial year marked a new era for Fresh 92.7. What we achieved this year has been unparalleled in the station’s history. Very exciting times! The Fresh 92.7 brand is as strong as ever in the community. We are the 5th most listened to FM radio station in Adelaide – the only community station to feature in the top 5 – with 142,000 people tuning in every week. 30 percent of Adelaide people aged over 15 listen to Fresh 92.7 each month and they listen for an average of 10 hours per week. We must be doing something right! Fresh 92.7 has always been in the hearts and minds of the youth of Adelaide but it’s the first time our listeners had an active role in shaping our content strategy. RE:Fresh was embraced by the Fresh 92.7 community with great enthusiasm. The results gave us a cutting edge insight into our current and potential audience – who they are, what inspires them – and allowed us to truly position Fresh 92.7 as a station run for youth by youth. But the passion for our station didn’t stop there. Our TransMISSION campaign turned out to be one of the most successful fundraising drives ever undertaken in the station’s history. In need of a new transmitter, we asked our listeners to imagine a world without Fresh 92.7. And…wow, what a response!! We were completely overwhelmed by the generosity of the public and hit our fundraising target of $88,000 on the last day of the campaign. A special thank you to Police Credit Union, Adelaide City Council and Timms Real Estate for their support. We are so proud to partner with such fantastic organisations that share our values and vision to make a difference in the local community. Financially Fresh 92.7 is in a strong position to achieve its goals for the next financial year and, indeed, its goals for the next three years which will be developed in early 2015 as part of the station’s new strategic plan. With a skilled board of directors, a team of first class employees, a base of passionate and dedicated volunteers and state of the art facilities that would make any commercial station envious, Fresh 92.7 is well placed to exceed all expectations moving into the future! Alicia Kinlay Chairperson Fresh 92.7 ANNUAL REPORT 2014 4 VICE CHAIRPERSON’S REPORT Another year passes at Fresh 92.7 and another stack of achievements, awards, opportunities and outstanding contributions from members and staff ensures that we are well placed for the future! The Board is responsible for the overall corporate governance of the organisation and monitoring its strategic direction and performance. The Directors (Alicia Kinlay, Marcus Staker, Billie-Jo Barbara, Jeff Heysen, David Edwards and Alex McKenzie) who share their expertise in overseeing the core business and the direction of the organisation reflect an appropriate mix of skills and experience in management, administration, accounting, marketing, human resources and IT. We are delighted to welcome Jehad Ali to the Board in August 2014. Next year will see Fresh 92.7 with the assistance of all members embark on developing a new strategic plan which will influence and guide the business direction for the next three years. The governance regime of the organisation is excellent with Board sub-committees in the areas of Finance, Digital Media, Events, IT and the Fresh Future Fund. Board sub- committees meet regularly and where necessary appropriate professional external advice is obtained. I congratulate Troy and his team for their hard work, professionalism and commitment to achieving the vision and strategic goals of the organisation. In 2013/2014 growth and development has continued, new opportunities discovered and our amazing community radio station continues to punch well above its weight! Andrew Sullivan Vice Chair Fresh 92.7 ANNUAL REPORT 2014 5 GENERAL MANAGER’S REPORT The 2013/14 financial year marks a pivotal period in Fresh 92.7’s 16 year history. It’s the year we reflected on our past and looked towards the future to create a sustainable structure. Throughout this period we’ve learned a lot about ourselves as a business and a brand. We’ve had some tremendous successes and taken some risks. From this experience we’ve begun to redefine who we are as a station and focused acutely on our community – the listener. An initiative of our Content department led by Tom Martin, who joined us from the commercial radio sector in August, the inaugural RE:Fresh saw Fresh 92.7 metaphorically swing open the front door, allowing the listener unparalleled access to the radio station. This open and honest forum provided an exciting insight into the listening habits and lifestyles of our community. The data uncovered a passionate and educated listenership with a thirst for new electronic music. This valuable feedback informed Fresh 92.7’s direction, and helped improve the stations output, from the way we schedule music to how presenters execute the product, the avenues used to engage our audience and ultimately how we value our brand. In essence the RE:Fresh provided a rebirth of sorts. With confidence and a clear and singular focus on our community we have sort to deliver the best radio station possible, regardless of sector. Undoubtedly the key to our success has been our team. We’ve invested time in people with great attitudes and taught them the skills to deliver excellent radio and assist in developing others. We’re establishing a support structure which provides volunteers regular feedback and a pathway to employment in the media industry both within and beyond our business. Our sold out Production courses led by DJ/Producer Steve Hart have had great impact enabling the station the mechanism to not only support great electronic music on the radio, but provide an avenue for artist development in the studio. The success of our transmitter fundraiser TransMISSION has further solidified the bond between Fresh 92.7 and our community. The generosity of listeners, members, clients and supporters