Annual-Report-2014-2.Pdf

ANNUAL REPORT 2014 2

CONTENTS

Chairperson’s Report ...... 3 Vice Chairperson’s Report ...... 4 General Manager’s Report ...... 5 Director of Sale’s Report ...... 6 Board ...... 7 - 10 Life Members ...... 11 Partnerships ...... 12 - 16 Initiatives - Transmission ...... 17 - RE:Fresh ...... 18 - CTRL ...... 19 - Online ...... 20 - Celebrities & Festivals ...... 21 - Music Productions Courses & Fresh Future Fund ...... 22 Events Royal Adelaide Show ...... 23 Birthday Block Party ...... 24 Top 92 ...... 25 Adelaide Careers & Employment Expo ...... 26 The Goodlife 12 Week Challenge & The Christmas Party ...... 27 Awards Crony Awards ...... 28 - 30 SACBA & CBAA Awards & Nominations ...... 31 Career Pathways ...... 32 - 33 Finance Committee Attendance ...... 34 Financials ...... 35 - 49

ANNUAL REPORT 2014 3

REPORTS

CHAIRPERSON’S REPORT

This financial year marked a new era for Fresh 92.7. What we achieved this year has been unparalleled in the station’s history. Very exciting times!

The Fresh 92.7 brand is as strong as ever in the community. We are the 5th most listened to FM radio station in Adelaide – the only community station to feature in the top 5 – with 142,000 people tuning in every week. 30 percent of Adelaide people aged over 15 listen to Fresh 92.7 each month and they listen for an average of 10 hours per week. We must be doing something right!

Fresh 92.7 has always been in the hearts and minds of the youth of Adelaide but it’s the first time our listeners had an active role in shaping our content strategy. RE:Fresh was embraced by the Fresh 92.7 community with great enthusiasm. The results gave us a cutting edge insight into our current and potential audience – who they are, what inspires them – and allowed us to truly position Fresh 92.7 as a station run for youth by youth.

But the passion for our station didn’t stop there.

Our TransMISSION campaign turned out to be one of the most successful fundraising drives ever undertaken in the station’s history. In need of a new transmitter, we asked our listeners to imagine a world without Fresh 92.7. And…wow, what a response!! We were completely overwhelmed by the generosity of the public and hit our fundraising target of $88,000 on the last day of the campaign. A special thank you to Police Credit Union, Adelaide City Council and Timms Real Estate for their support. We are so proud to partner with such fantastic organisations that share our values and vision to make a difference in the local community.

Financially Fresh 92.7 is in a strong position to achieve its goals for the next financial year and, indeed, its goals for the next three years which will be developed in early 2015 as part of the station’s new strategic plan.

With a skilled board of directors, a team of first class employees, a base of passionate and dedicated volunteers and state of the art facilities that would make any commercial station envious, Fresh 92.7 is well placed to exceed all expectations moving into the future!

Alicia Kinlay Chairperson Fresh 92.7 ANNUAL REPORT 2014 4

VICE CHAIRPERSON’S REPORT

Another year passes at Fresh 92.7 and another stack of achievements, awards, opportunities and outstanding contributions from members and staff ensures that we are well placed for the future!

The Board is responsible for the overall corporate governance of the organisation and monitoring its strategic direction and performance. The Directors (Alicia Kinlay, Marcus Staker, Billie-Jo Barbara, Jeff Heysen, David Edwards and Alex McKenzie) who share their expertise in overseeing the core business and the direction of the organisation reflect an appropriate mix of skills and experience in management, administration, accounting, marketing, human resources and IT. We are delighted to welcome Jehad Ali to the Board in August 2014.

Next year will see Fresh 92.7 with the assistance of all members embark on developing a new strategic plan which will influence and guide the business direction for the next three years.

The governance regime of the organisation is excellent with Board sub-committees in the areas of Finance, Digital Media, Events, IT and the Fresh Future Fund. Board sub- committees meet regularly and where necessary appropriate professional external advice is obtained.

I congratulate Troy and his team for their hard work, professionalism and commitment to achieving the vision and strategic goals of the organisation.

In 2013/2014 growth and development has continued, new opportunities discovered and our amazing community radio station continues to punch well above its weight!

Andrew Sullivan Vice Chair Fresh 92.7

ANNUAL REPORT 2014 5

GENERAL MANAGER’S REPORT

The 2013/14 financial year marks a pivotal period in Fresh 92.7’s 16 year history. It’s the year we reflected on our past and looked towards the future to create a sustainable structure. Throughout this period we’ve learned a lot about ourselves as a business and a brand. We’ve had some tremendous successes and taken some risks. From this experience we’ve begun to redefine who we are as a station and focused acutely on our community – the listener.

An initiative of our Content department led by Tom Martin, who joined us from the commercial radio sector in August, the inaugural RE:Fresh saw Fresh 92.7 metaphorically swing open the front door, allowing the listener unparalleled access to the radio station. This open and honest forum provided an exciting insight into the listening habits and lifestyles of our community. The data uncovered a passionate and educated listenership with a thirst for new electronic music. This valuable feedback informed Fresh 92.7’s direction, and helped improve the stations output, from the way we schedule music to how presenters execute the product, the avenues used to engage our audience and ultimately how we value our brand.

In essence the RE:Fresh provided a rebirth of sorts. With confidence and a clear and singular focus on our community we have sort to deliver the best radio station possible, regardless of sector. Undoubtedly the key to our success has been our team. We’ve invested time in people with great attitudes and taught them the skills to deliver excellent radio and assist in developing others. We’re establishing a support structure which provides volunteers regular feedback and a pathway to employment in the media industry both within and beyond our business. Our sold out Production courses led by DJ/Producer Steve Hart have had great impact enabling the station the mechanism to not only support great electronic music on the radio, but provide an avenue for artist development in the studio.

The success of our transmitter fundraiser TransMISSION has further solidified the bond between Fresh 92.7 and our community. The generosity of listeners, members, clients and supporters in our journey reflects our audience are invested in the stations future. In 2014/15 we will continue to be open and honest, seek on-going feedback through consultation and identify opportunities for increased listener engagement across all platforms. Our aim is to deliver a solid, consistent and accessible product which evolves with our community and solidifies Fresh 92.7 as a sector leader with market impact, which is seen as essential to Adelaide’s vitality.

Troy Sincock General Manager Fresh 92.7

ANNUAL REPORT 2014 6

DIRECTOR OF SALE’S REPORT

It continues to be an exciting time for Fresh 92.7. Our product is going from strength to strength. We have had restructuring within the sales department which has resulted in an even stronger and more connected group of professionals from within and around radio media. This is fantastic for Fresh 92.7 as we become a greater consideration of employment for media sales professionals.

The last financial year saw some fantastic work by those prior and is now set to continue further heading into the 2014-2015 fin year. With the diverse range of experience accumulating at Fresh 92.7, Fresh 92.7 has grown even further its revenue through client targeted strategies, long term branding contracts, street team activations, larger community presence and greater accountability through proper internal processes, allowing us to operate quicker and more precisely. This provides more opportunities overall and builds on our brand respect with agency media buyers.

Once again we have a fully resourced sales team in place budgeted to achieve greater than $100k per month across the fin year from sponsorship airtime, street activations, station event sponsorships, digital streams, additional contra opportunities and more. As our brand builds respect, so do contra opportunities, allowing our revenue income to be better used for unavoidable hard costs.

We have solid revenue forecast as we approach the end of Q1 for the 2014 - 2015 financial year. This is very positive news being the growth achieved in the 2013-2014 financial year was considerable greater than the average CPI based off traditional year on year results. Therefore we have aimed for conservative and realistic budgets into the 2014-2015 financial year. The agency department has continued building strong relationships and as a result we are starting to see impressive results in not just revenue, but new client briefs being received.

In both direct and agency we are now talking to clients such as Plush furniture, The Good Guys, Hyundai, Harvey Norman, Yamaha, Suzuki, Barnacle Bills and McDonalds.

As a community radio station it is imperative we continue to work with local charities and other community groups such as Sammy D, Autism SA, Little Heroes Foundation, Scouts SA and the Leukaemia Foundation to mention only a few. We have continued building strong partnerships with local sporting clubs and groups such as the Adelaide 36’ers, Port Power, SANFL and SARL. Providing some fantastic events, integrated campaigns and cross promotions reflecting that Fresh 92.7 understands the youth of Adelaide.

There are more and more doors being opened for Fresh 92.7 in both revenue and community engagement, I have never found a more exciting business to work for, if I am to measure Fresh 92.7 on its opportunities and potential growth, as currently, it appears endless.

Ilya Lawson Director of Sales Fresh 92.7 ANNUAL REPORT 2014 7

BOARD

CHAIRPERSON Alicia Kinlay

Alicia joined the Fresh Board as a non-Executive Director in November 2011. Alicia holds a Bachelor of Laws and Legal Practice (Honors) and a Bachelor of Behavioral Science and is admitted to practice in the Supreme Court of South Australia and the High Court of Australia.

Alicia is currently employed as in-house legal counsel at Australian Vintage Limited, a publicly-listed wine company where she enjoys providing commercial legal advice across a broad range of business units including production, finance, export, marketing, human resources, supply chain and viticulture.

She is passionate about youth issues and has previously volunteered with a number of organisations in the government and not-for-profit sectors. These experiences have fuelled her desire to engage, educate and empower the youth of Adelaide.

VICE CHAIRPERSON Andrew Sullivan

Andrew joined the Board of Fresh 92.7 as a non-Executive Director in July 2011. He brings to the Board a diverse range of experience and expertise, matched with a lifelong passion for music. Holding a Bachelor of Arts (Communications), Andrew is currently employed as a Senior Associate at Hender Consulting, a position he has held for the past ten years. Prior to working at Hender Consulting, he worked in London for Imprint Plc, a publicly listed boutique recruitment firm.

Andrew has extensive recruitment experience within a wide range of industries, including FMCG, professional services, not-for-profit, sports and recreation, financial services, local and state government, technology, communications, wine, retail, and manufacturing/construction.

Andrew is currently Chairman of the Recruitment and Consulting Services of Australia (SA Division) and is involved in the Big Brother Big Sister program, where he is big brother to thirteen year old Charlie. Andrew is passionate about youth in our local community, and being a dedicated Fresh 92.7 listener is proud to be making some valuable contributions and seeing future growth. ANNUAL REPORT 2014 8

SECRETARY Billie-Jo Barbara

Billie-Jo joined the Fresh board as a non-Executive Director in November 2012 and was appointed as company secretary in October 2013. Billie-Jo is currently Manager, People and Culture, Department for Planning, Transport and Infrastructure's Planning Division, one of South Australia's largest government departments. She is particularly passionate about how an organisation's culture is shaped and the influence this has on an organisation's performance and bottom line.

She is incredibly passionate about the development of young people and is involved as a mentor through two programs (HR and young female leadership related), as well as being a shortlisted nominee for 2014 South Australian Australian Institute of Management Manager of the Year award. She is excited by the year ahead for Fresh 92.7 and passionate and positive about its future.

TREASURER Marcus Staker

Marcus joined the board as a non-Executive Director and Treasurer in November 2011. He was re-elected by the membership to serve a further two year term at the 2013 AGM.

Marcus is a Chartered Accountant and is admitted to practice as a barrister and solicitor in the Supreme Court of South Australia. He is an experienced accountant and is employed as a Business Services Manager with HLB Mann Judd, a leading national chartered accounting firm. He currently sits on the committee of the Fresh Future Fund and has previously served as a member of the Law Society of South Australia’s Commercial Law Committee.

With a passion for finding improvement opportunities in financial operations, and experience working with his not-for-profit clients, Marcus brings a wealth of knowledge and new ideas to Fresh 92.7.

As an avid listener of Fresh 92.7 since the early days, Marcus is excited to be involved in driving the station’s future direction and growth.

ANNUAL REPORT 2014 9

DIRECTOR Jeff Heysen

Jeff joined the Board of Fresh 92.7 as a non-Executive director in November 2012.

Jeff is currently employed as a Senior Solution Architect for HP and provides ICT solutions to many of Australia’s tier 1 companies such as CBA, Origin and the Australian Defense Force. Previous to HP, he worked for Coffey International, where he was heavily involved in the ICT transformation and transition of over 30 company acquisitions.

With over 10 years of experience across multiple industries and countries, he is uniquely positioned to support organisations in achieving their business strategy through the application of technology in an innovative, transparent, and cost effective manner.

He joins the Fresh 92.7 board with a passion for educating and helping the youth of Adelaide and is excited about contributing to the station’s future direction and growth.

DIRECTOR Alex McKenzie

Alex joined the board after being involved with Fresh 92.7 for over 7 years. In that time he has contributed to many aspects of the station, most notably as host and producer of ‘Shift’ for 5 five years, heard 11pm Saturdays.

Since 2007 Alex has been employed by SA Ambulance. He has a strong passion for education and professional development and is also employed part-time as an educator in the tertiary sector. Alex has significant experience in leadership, teamwork & communication and brings with him a vast wealth of experience and knowledge.

Away from work Alex is extremely active, he plays Aussie Rules football and loves the outdoors, getting out on his bike, travelling and experiencing unique cultures.

Alex has his finger on the pulse when it comes to the youth of Adelaide and he is enthusiastic about being involved with the future direction of Fresh 92.7.

ANNUAL REPORT 2014 10

DIRECTOR David Edwards

David joined the Fresh 92.7 Board in 2013. David goes by the stage name ‘Big Al’ and has contributed to Fresh 92.7 for the past 11 years. Throughout this time David has hosted a number of programs including a long-running Kaboom shift. He is currently a presenter Saturday mornings with Liam Stapleton.

Outside of Fresh 92.7 David is a Manager for CGU Insurance, a company he has been employed by for the past six years. David has been part of CGU’s Culture and Development project team in addition to being a Back to Work case worker for the company.

David aka Big Al’s other great passion is stand-up comedy. He is a member of the Adelaide Comedy Hall Of Fame alongside some of the country’s best comedian’s. David has a great passion for Fresh 92.7. The station has been a significant part of his adult life and he considers Fresh 92.7 to be his ‘second home’.

GENERAL MANAGER Troy Sincock Troy joined the Board as General Manager in September 2011.

Troy has a long history with Fresh 92.7 having been a Member since the station’s inception in 1998. He was previously employed as Station Manager 2004-07 during a period of significant growth for the association. Troy has worked in the industry for 20 years in a variety of roles such as presenter, producer, promotions and his most recent experience in the commercial sector was as Assistant Program Director at Nova 91.9 2007-11. He has worked for all major Australian commercial networks.

Troy has worked as a volunteer and staff member in the community sector for 22 years. He established one of the first dance music programs on Adelaide radio in 1992 at Coast FM. Further, he has created content for community stations across Australia. Troy is an active member of the Adelaide music community. A Board member of the Music Industry Council Troy has also been a working DJ for 20 years performing at major festivals such as Adelaide Festival, Parklife, Future Music and Summadayze. Troy lives and breathes the Fresh 92.7 brand and is a passionate advocate of the radio medium and Fresh 92.7’s role is positively impacting youth culture in Adelaide.

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LIFE MEMBERS

The concept of Life Membership was introduced at Fresh 92.7 in 2011 to acknowledge the commitment and achievement of long serving volunteers who have made a significant impact at the radio station. This outstanding group of volunteers have made contributions to all areas of the business from the Boardroom to the Finance committee, Engineering, Sales, development of policy and on-air. Life Members are nominated by their peers and endorsed by the membership at the AGM each year. These are Fresh 92.7’s valued Life Members:

2011 KATRINA LEESE 2011 CRAIG MARICH 2011 TIM ROBERTS

2011 CHRIS VELLIARIS 2011 CAMERON WALLACE 2011 MICHAEL CHESHIRE

2012 JAY ANTONEY 2012 BILL FRAGOS 2012 ANDREW ANDREWS

2012 SEAN MAYNARD 2012 CARRIE WILLIAMSON 2013 JACK JERICHO ANNUAL REPORT 2014 12

PARTNERSHIPS

POLICE CREDIT UNION

A valued station sponsor since 2013, Police Credit Union solidified their relationship with Fresh 92.7 even further this June with their generous donation to the station’s biggest ever fundraiser, TransMISSION. Seeking to achieve a goal of $88,000 to purchase a new transmitter Police Credit Union demonstrated their support for the station by donating in excess of $26,000 (including the final donation to achieve the station’s target), the largest single donation of the campaign.

Fresh 92.7’s partnership with Police Credit Union extends well beyond the average station-client relationship. Both embrace a genuine commitment to community. The station is excited about further developing this partnership throughout 2014/15.

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SAMMY D FOUNDATION In February 2014 Fresh 92.7 announced a partnership with a very special South Australian charity, the Sammy D Foundation. The foundation was set up in memory of Sam Davis who was the victim of a violent attack at a private party which ultimately led to his death at 17 years of age. The Foundation’s key aims are to promote sensible decision making, offer guidance and provide a positive role model for young people. Fresh 92.7 strongly believe in the ideals and support the foundation’s strong educational messages. Sammy D’s Great Night Out bus was on-site at Fresh 92.7’s Birthday Block Party in April 2014.

ADELAIDE CITY COUNCIL

As Fresh 92.7 continues to solidify its position as central to the youth experience in Adelaide we’ve developed a strong working relationship with Adelaide City Council. Lord Mayor Stephen Yarwood has shared his vision for the city as part of the station’s presenter meetings and is a regular on Fresh 92.7 youth-talk program The Loop discussing everything from bike lanes to the future of the City Skate Park. He even accepted the ALS Ice Bucket Challenge following a challenge from Freshly Squeezed’s Joel & Candy. In addition to this Adelaide City Council was a sponsor of Fresh 92.7’s Birthday Block Party and their generous $5,000 donation assisted the station to achieve the $88,000 target for the TransMISSION fundraising campaign.

ANNUAL REPORT 2014 14

ADELAIDE 36ERS

In September 2013 Fresh 92.7 announced an exciting partnership with the Adelaide 36ers. To kick start the relationship, 36ers’ Luke Schenscher, Daniel Johnston and Mitch Creek dropped into the station for a little Sumo-style 3-on-3 b-ball action! Despite being vertically challenged compared to the professionals our Freshies did amazingly well, with Jay ‘Bangers’ Burnell showing us he has some serious skills on the court! The partnership included a 36ers Wrap heard on Freshly Squeezed each Tuesday throughout the season with Mitch Creek live in studio and tickets given away to home games. Fresh 92.7’s partnership with the 36ers sees the station aligning with a sport that’s really gathering momentum in Adelaide.

DANIEL DAY RACING

Fresh 92.7 announced our partnership with Dan Day Racing in 2013. The perfect union for Adelaide’s leading community radio station, DDR is proudly owned and operated in South Australia. DDR also partners with the Little Heroes Foundation, raising funds for vital services and equipment that assists thousands of extremely ill children and their families.

Dan Day has been competing in motorsport events since he was 12, now 19 he competes in the Dunlop V8 Supercar series. Dan’s passion for motorsport, coupled with his mechanical experience and understanding have led him to excel in every category including Motorkhana, Autocross, Hill-Climb, Circuit Sprint, Time-Attack, Gymkhana, Sports Sedan Racing, Tarmac Rally, Gravel Rally and most recently V8 Touring Car Racing.

Fresh 92.7 couldn’t be more proud to throw our support behind this young talent. As a result of this partnership the Fresh 92.7 logo was seen by over 280,000 people over four days of racing and countless others worldwide via Channel Seven. ANNUAL REPORT 2014 15

FLINDERS UNIVERSITY

The relationship between Fresh 92.7 and Flinders University continues to go from strength to strength. Both organisations share a passion and commitment for educating and inspiring Adelaide youth achievement. In addition to their on-going sponsorship of Fresh 92.7, Flinders University’s Open Day has become an annual calendar event for the radio station. In October 2013, over two days Fresh 92.7 set up our mobile studio and broadcast live on campus engaging thousands of prospective students considering their future career. The broadcast focused on entertainment and education including informative interviews with Flinders University lecturers and students both past and present with expertise in a broad range of subjects. In addition to this we showcased live Fresh 92.7 DJ demonstrations, a live Twitter feed as well as giveaways and targeted competitions that provided a dynamic atmosphere. ANNUAL REPORT 2014 16

MUSIC SA In 2013/14 Fresh 92.7 has built strong relationships with the Adelaide music community. Our relationship with Music SA, a not-for-profit organisation committed to promoting, supporting and developing contemporary music in South Australia has led to a number of collaborations. Music SA team with Fresh 92.7’s for our Fresh Air Open House sessions bi-monthly, educating emerging artists as to how to prepare their music for airplay. Music SA also play a part in Fresh 92.7’s EDM Production courses alongside APRA where they share their industry knowledge and insight to support career development for local talent. In February 2014 Fresh 92.7 General Manager Troy Sincock contributed alongside industry experts; Hip Hop star Jonathan Notley (aka Bliss of Bliss ‘N Eso fame), Illusive Records COO Adam Jankie and Manager of the Thundamentals Nathan Farrell, as part of Music SA’s ‘Touring and Live Performance’ panel discussion at Fowlers Live in front of over 100 aspiring artists.

FBI RADIO Fresh 92.7 is committed to forming strong partnerships with likeminded stations in the community radio sector. Sydney youth station FBi partnered with Fresh 92.7 for their Northern Lights competition giving electronic musicians the chance to travel to Iceland to perform to an international audience in Reykjavik, collaborate with local musicians, create valuable industry connections and seek inspiration from the culture. This partnership resulted in Fresh 92.7’s Fresh Air Open House sessions in 2014, and FBi Music Director Stephen Goodhew was on hand to spread the word about Northern Lights and build relationships with the Adelaide music community. FBi now supports Adelaide artists such as Flamingo amongst others as part of their regular music rotations.

ANNUAL REPORT 2014 17

INITIATIVES

TRANSMISSION

Fresh 92.7’s most ambitious fundraising initiative to date, TransMISSION was an incredible on-air rollercoaster ride over four weeks in June 2014 which saw the station’s amazingly generous audience, clients and volunteers raise in excess of $88,000 to purchase a new transmitter! Three weeks into the campaign Fresh 92.7 sponsor Police Credit Union donated $22,108 complete with big novelty cheque! CEO Costa Anastasiou who joined Kat Leese on Kaboom to make the announcement said, “We’re pleased to be on board, to help you guys continue transmitting. You guys share some really important values like honesty, integrity, but importantly community and youth is really important so we’re here to support you.” With just one week to go, Fresh 92.7 supporters came out in force including $5,000 donations from Adelaide City Council and Timms Real Estate and some sizable donations from individual listeners. The final day of the campaign generated an incredible $14,000 including a further $4,000 from Police Credit Union which resulted in a serious in-studio celebration, party poppers and all!

The passion and commitment displayed by the whole Fresh 92.7 team was something to behold throughout the entire campaign. It was humbling to see the extraordinary generosity of listeners and members. Even more than achieving the target, TransMISSION represents a special bond between the station and our audience.

The Fresh 92.7 Engineering department are currently coordinating delivery and installation of our new transmitter with work expected to be completed in mid- November. ANNUAL REPORT 2014 18

THE RE:FRESH

The RE:Fresh was Fresh 92.7’s opportunity to really connect with our listeners in a way they’d never been spoken to before.

The RE:Fresh was a five week all-encompassing station promotion and online survey, which questioned our listeners on every aspect of Fresh 92.7.

We gained a specific and relevant amount of data that allowed for conscientious and informed decision making across all areas of the station. That data was also an indication of content consumption, as well as providing valuable sales information about the spending habits of listeners.

It created a new major revenue stream with clients buying into a huge on-air/online promotion as well as enabling us to create an entirely original and innovative client integration strategy.

Most of all, the RE:Fresh was an open celebration of honesty and a true connection between Fresh 92.7 and it’s listenership. It proved to be a tremendous catalyst for change. ANNUAL REPORT 2014 19

CTRL

CTRL was developed to give listeners the ability to positively influence Fresh 92.7 music daily in a way that has continued to enable our product to be consistent.

CTRL follows a simple daily structure beginning with listener’s texting ‘FTD’ with their name and song request to 199 Youth. Fresh 92.7 then collects the data received to generate the CTRL playlist 12 – 1pm weekdays. The audience engagement doesn’t stop at the initial text, listeners get the opportunity to introduce their request on the radio also.

CTRL has great benefits for the audience providing a chance for listeners to influence and host a part of the product every day while enabling Fresh 92.7 to play a more expansive music list in a managed way. The program has also provided station sponsors with an opportunity to align their business with a new dynamic property where prizing and other benefits can be introduced. In addition to this CTRL has helped us develop another meaningful volunteer role. While music content is determined by listeners, the final product is realised by volunteers who load music into Nexgen, source listener calls and notify announcers and Content team of the makeup of every CTRL show.

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ONLINE

2013/14 has seen the Fresh 92.7 Digital Media team make progressive steps to grow the quality and quantity of relevant information on the station’s website to engage listeners.

The Fresh 92.7 site played a major role in our biggest projects of the year, including TransMISSION. The team delivered regular articles and updates to keep readers engaged throughout. For TransMISSION the site was integrated with Paypal enabling the station to accept donations on-line while displaying a running total of the funds raised. Statistics show that engagement with the site increased almost 100% during TransMISSION. Since achieving our fundraising target of $88,000 listeners have continued to remain informed on the progress of the transmitter project on-line.

On average approximately 20 new articles are published each week across all areas of the site including the introduction of sports coverage including the Adelaide 36ers NBL basketball season and the local SANFL football. The Events section is being developed to evolve into a ‘go to’ location for what is happening around Adelaide and listener interaction with the site has improved since the implementation of on-line submissions for CTRL requests and increased competitions activity. A new look website will soon launch further improving Fresh 92.7’s product on-line.

The Fresh 92.7 Facebook page has been steadily growing over the past year. Utilizing social media as an engagement tool has been a priority. We have seen notable growth when showcasing local and Fresh-specific content. Total page growth has increased by 8,500 people from August 1st 2013 and major station initiatives such as the RE:Fresh and TransMISSION have led to increased engagement in posts as well as click-throughs to the Fresh 92.7 Website, with particular highlights in March where we had an organic reach of 40,059*. Social media will continue to be a priority for Fresh 92.7 in the coming year, as well as expanding into new platforms more regularly such as Snapchat and Instagram.

*Per Facebook Analytics.

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CELEBRITIES & FESTIVALS

The 2013/ 14 financial year saw Fresh 92.7 rubbing shoulders with some of the biggest names in dance music. Influential brothers Guy & Howard from Disclosure paid Fresh 92.7 a visit just hours prior to their sold out show at HQ in early October 2013 and Tinie Tempah dropped by the studio in June for a chat before his sold out performance.

Fresh 92.7 were backstage at Future Music Festival providing the only coverage of the festival on the day. We spent time with some of the festival’s biggest names with artists like Gorgon City, Netsky, Porter Robinson, R3hab, Monsta and Timmy Trumpet all providing unique content exclusively to Fresh 92.7 on the day of the festival.

In addition to in-studio and face to face interviews, Fresh 92.7 has fostered strong relationships with major music festivals and record labels from across Australia, to provide additional access to ‘money can't buy’ experiences for volunteers and our community - the listener. Through an airtime and website driven competition, we finished 2013 with one of our listeners performing live on stage as part of the Stereosonic Festival in Adelaide.

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MUSIC PRODUCTION COURSES

Fresh 92.7 teamed with the School Of Audio Engineering (SAE) to develop Music Production courses led by station Production guru and DJ/Producer Steve Hart. The courses aimed to develop Adelaide electronic music artists from the ground up, are held quarterly and run for five weeks. The course looks at both the music creation process and, software tools, combining elements from popular House music styles the course develops the knowledge and techniques to produce professional-quality songs. Music SA and APRA share music industry insight and advice and students continue to be supported post-course through a forum developed to provide on-going support and share ideas.

FRESH FUTURE FUND

The Fresh Future Fund is a registered Deductible Gift Recipient (DRG). Its purpose is to raise funds to support the future of Fresh 92.7. The Fund does this in two key ways; by providing a variety of training programs to the Fresh 92.7 community and by raising money for critical infrastructure that is needed to help broadcast the music we love and have a passion for. Undoubtedly, the biggest event for the committee this year was TransMISSION – a fundraising campaign that raised money for the much-needed purchase of our new transmitter. This transmitter not only secures Fresh 92.7's broadcast capabilities for years to come, but it also provides ongoing benefit to the station through energy and transmission efficiencies. We take this opportunity to recognize and thank those who donated to the TransMISSION campaign. The success of this initiative and purchase of our new transmitter is made possible thanks to the generosity of the Adelaide community. In particular, we especially acknowledge the Police Credit Union, Adelaide City Council and Timm’s Real Estate who all gave significant contributions to the campaign. Driven by a passionate group of skilled Fresh 92.7 volunteers, the committee’s future direction is focused on creating awareness around the role that the Fresh Future Fund plays in supporting initiatives to keep Fresh 92.7 on air. By promoting community participation at a wide range of events, the Committee aims to raise much-needed funds to help Fresh 92.7 deliver on its valuable purpose in our community. ANNUAL REPORT 2014 23

EVENTS

THE ROYAL ADELAIDE SHOW

The 2013 Royal Adelaide Show was a great success for the station’s brand. A new location adjacent to Side Show Alley on ‘Fresh Lane’ attracted the public to our site with listeners chilling out on bean bags and soaking up the atmosphere alongside our merchandise stand and on-site studio. 2013 marked the debut of the Fresh 92.7 show bag. Sales were driven by unique station content curated by Fresh 92.7 Production guru and Clubber’s Drive host Steve Hart. The show bag was so popular we sold out with several days to go, and filled back orders weeks after the Show was over. This project was an exciting first step towards clearly defining and solidifying the Fresh 92.7 brand! ANNUAL REPORT 2014 24

BIRTHDAY BLOCK PARTY

Fresh 92.7’s Birthday Block Party was held at Fowler’s Live and the Uni SA courtyard April 5. The celebration of our 16th year saw the radio station step outside of the traditional nightclub party environment and take the first step towards evolving the station’s brand. The Birthday Block Party was an opportunity to respond to listener feedback from the RE:Fresh and deliver an ‘experience’ which featured Motez, The Only, Jam Xpress, Tom Piper, Dirt Cheap, Hatch, Full Tote Odds and our incredible Fresh 92.7 DJs, .

New sponsors partnered with the station for our birthday – Tooheys Extra Dry (gold), Splash Adelaide (silver) and the Colonel Light Hotel (bronze). Fresh 92.7’s brand received an incredible amount of exposure across multiple platforms in the lead up to the event. The PR was wide spread. From City Mag (Advertiser lift out), a Splash Adelaide social media comp, the Adelaide Uni and UniSA newsletters, there was a Fringe Benefits website discount offer, it appeared on the Music SA website, Moshtix website and newsletter, Fowlers Live website and more.

Big screen ads for the party played in Wallis Cinemas’ in the lead up to the event and Lord Mayor Stephen Yarwood even tweeted and Facebooked the event. Fresh 92.7 received exposure at UniSA O’Week too and we even hijacked the Gilles Street Market with a Birthday Block Party ‘takeover’ featuring Fresh 92.7 DJs and musicians.

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TOP 92 COUNTDOWN 2013

The Top 92 of 2013 was a big success this year. Hundreds of listeners cast their vote on the best songs of the year, with Martin Garrix’s ‘Animals’ coming out on top.

Adelaide artists got a decent representation in the countdown; Uberjak’d, Steve Hart, Adrian V, Obsidian Radio and more were voted in. Last year’s Top 92 Countdown also represented the first foray into making the Top 92 a proper event.

We pulled out the barbecue and some drinks and all the members who volunteered to help on the day were able to enjoy themselves! We are looking forward to building on the Top 92 concept in 2014, engaging more listeners and attaching sponsorship to the countdown, making it more of an event and encouraging an even greater local representation in the countdown!

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ADELAIDE CAREERS & EMPLOYMENT EXPO

The Adelaide Careers & Employment Expo continues to be an excellent opportunity for Fresh 92.7 to engage young Adelaide each year. In addition to broadcasting live amidst the many information stands, the station provided a chill out area where thousands of high school students who attend throughout the Expo can access interviews with industry leaders and experts in their fields of interest, allowing them to gather information and advice to help make an informed decision about their future career aspirations. This year Fresh 92.7 focused on engagement in addition to reflecting the Expo. The station had representatives on hand to discuss the volunteer roles available at the radio station, some which are specific to radio and media and others which are transferable to other industries. One of the highlights of the Expo was an impromptu beatbox performance from a student which resulted in a large crowd gathering around the Fresh 92.7 stage during Kaboom.

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GOODLIFE 12-WEEK CHALLENGE

Fresh 92.7 participated in the Goodlife 12 Week Challenge in 2013. 12 Fresh volunteers teamed with 12 Fitness Directors from each Goodlife Health Club. It was volunteer vs volunteer and Fitness Director vs Fitness Director as each battled it out to achieve the best results! Jay ‘Bangers’ Burnell, Tim Attiwill, Jarryd Sweeney, Erin Wimshurst, Crystal Vas, Shantal Hart, Candice Surmei, Ryley Smithson, Shane Cross, Jay Antoney, Jessie Mattner and James ‘Evo’ Evenden all took part in the challenge. They each received 1-2 PT sessions per week plus a group boot camp Saturday mornings. We saw some underhanded tactics take place like the temptation of Royal Show food, and other no- no’s! Goodlife Health Clubs received great results for their sponsorship campaign and all Fresh 92.7 participants dramatically improved their fitness in the process.

FRESH 92.7’S CHRISTMAS PARTY!

Fresh 92.7’s 2013 Christmas Party was the first to include the station’s audience! It was the ultimate party, located trackside on the derby lawns at the Morphettville Twilight Races we created the ‘Fresh Arena’. Kaboom broadcast live and entertainment on the night featured Fresh 92.7 DJs Ryley, Reelax and Clubbers Drive’s Brendon & Steve Hart! ANNUAL REPORT 2014 28

AWARDS

CRONY AWARDS

Fresh 92.7 understands the key to our success as an organisation, a product and a brand is our people. Our dedicated team of over 200 volunteers are the lifeblood of the radio station, freely giving their time to create a great product sharply focused on Adelaide’s youth community. Fresh 92.7 rewards those with outstanding attitudes who aim to contribute their skills and expertise in a broad range of areas while developing new skills to put them on the pathway to employment. Fresh 92.7 established the Crony Awards in January 2014, the station’s ‘volunteer of the month’ award to reward exceptional volunteers who have demonstrated an outstanding attitude, strong commitment to the station’s brand and objectives and achieved impressive results for the radio station. The Crony is peer nominated and judged by Fresh 92.7 staff each month. These are the exciting volunteers have made an impact on our organisation and as a result received a Crony Award:

ADAM SHEARER January

A contributor to Fresh 92.7’s Engineering department, Adam Shearer made an immediate impact with his big smile, can- do attitude and endless supply of positivity. Adam was instrumental in stabilising the station’s broadcast after wild winds in December 2013.

Adam used his contacts to source two generators for free, delivered to the transmitter site at Mount Lofty and set up with the help of the Fresh 92.7 Engineering team. Adam truly went above and beyond - a very deserving winner of the first ever Crony award!

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EMILY ANGWIN February

Emily Angwin, is the epitome of a ‘quiet achiever’. With Content Director Tom Martin’s guidance Emily single-handily transformed the content of our website. Extremely dedicated, professional, reliable, committed and delivering an incredibly high standard of work, Emily’s strong leadership skills and willingness to share knowledge and proactively train other members effectively helped build the station’s Digital Media team. As the Fresh 92.7 website develops this will become a valuable revenue stream for the station, thanks to Emily and the team.

RYLEY SMITHSON March

Ryley Smithson has developed into a vital member of the Fresh 92.7 team. His attitude, enthusiasm and talent has endeared him equally to peers, staff and the station’s audience who emphatically expressed their support of Ryley’s on-air work with their votes in the 2013 RE:Fresh. Ryley has become an influential member of the Content team, in the studio, behind the scenes and as the station’s social media expert on the Digital Media team sharing his knowledge and wit to engage our target demographic and achieve significant growth for Fresh 92.7 on-line platforms.

MICHAEL FARRER April

Michael Farrer first started contributing to Fresh 92.7’s Administration department to gain a solid understanding of the day-to-day running of the radio station. Through this experience he learnt valuable skills which have enabled him to confidently man the Fresh 92.7 reception desk and deal with the demands of the department. Michael has become such a trusted member of the team he regularly fills the reception role during staff leave. In addition to this he’s developed into a consistent presenter who also helps guide others coming up through our Insomnia program. His outstanding attitude and willingness to come to the station’s aid with just an hour’s notice when Administration Coordinator Kristy Birkett fell ill impressed his peers and made him a very deserving Crony winner. ANNUAL REPORT 2014 30

ZANE DEAN May

In a short period Zane Dean became indispensable at Fresh 92.7, assisting with support for staff and volunteers in a variety of areas, from Sales to Content with strong results. His biggest accomplishment was producing and coordinating Fresh 92.7’s Top 92 countdown on New Year’s Day 2014. Zane played an important role in developing the voting mechanism for the countdown and was pivotal in the development of the broadcast strategy which he helped direct live whilst simultaneously coordinating social media coverage. Zane is now a casual employee at Fresh 92.7 and has since been recognized nationally with a nomination for Outstanding Youth Contribution at the 2014 CBAA Awards, a station first. Good luck Zane!

RYAN BELL June

Ryan Bell has been contributing to the station as a volunteer since 2003! Multi-skilled, Ryan plays a part in a number of different areas at Fresh 92.7 simultaneously. Always amongst the first to raise his hand to help out at events and regularly running the errands others might consider ‘less than glamourous’, each week you’ll find him behind the reception desk fulfilling administration duties. Recently Ryan’s been making a significant contribution as a Content intern. In addition to this he holds down a weekend shift on- air and panels Fresh 92.7’s Hip Hop show, ‘The Lesson’ Tuesday night. His excellent attitude resulted in Fresh 92.7 acknowledging his achievements by putting him through the Australian Radio School.

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SACBA Fresh 92.7's great work during the 2013/14 financial year was acknowledged at SACBA’s (South Australian Community Broadcasters Association) Annual Bilby Awards at Lakes Resort Hotel. The station had an outstanding year, receiving three awards and one runner-up:  WINNER Best Sponsorship Message - Shine SA Clinic ‘Fruits’ commercial... Tom Martin, Jack Miller, Steve Hart, Marty Haros  WINNER Best Station Promo – ‘Winter Is Coming’ Birthday promo Tom Martin, Marty Haros, Zane Dean  WINNER Best Local Music Program - Fresh Air Chris Savill , Dan Tedge  Runner up Best Interview – ‘Fresh Extended Play - Yeah Boy’ Johnny Castro, Ryley Smithson, Tom Martin

CBAA The 2013 CBAA (Community Broadcasting Association of Australia) Awards took place in Sydney in November. Fresh 92.7 was nominated for two CBAA Awards...  Best Station Production - Fresh Race Day  Best Station Fundraiser - Fresh Birthday Bash

These national acknowledgements reinforce the outstanding work of Production guru Steve Hart and Fresh 92.7’s Party Planning Team. ANNUAL REPORT 2014 32

CAREER PATHWAYS

Fresh 92.7’s Strategic Plan highlights exciting media pathways for the station’s committed volunteers. The 2013/14 financial year has seen more station contributors than ever before take their first step towards realising their dreams and securing employment in the media and related industries.

For example, 19 year old Crystal Vas displayed an exceptional attitude and committed to Fresh 92.7 because she recognised she would receive further opportunities in the radio industry if she upskilled. After nine months of dedication Crystal secured an Operations and on-air position at Tamworth 92.9FM.

At just 18, Liam Stapleton has followed a similar path to Crystal, in the sense that he’s committed a significant amount of time and a wonderful attitude to the station and its paid dividends. Following exceptional growth and development Liam was awarded several on-air shifts at Fresh 92.7 and he has since scored employment as part of the Southern Cross Austereo Adelaide street team, working primarily for the SAFM brand.

Christopher Testa led the Fresh 92.7 News team for over a year, exhibiting tremendous poise and leadership while overseeing an important department for the radio station. The skills Chris developed in the role had a positive impact on the news team and under his direction a number of journalists went on to further work in media such as radio, TV and press such as Sarah Voight, Elise Fantin, Isabella Pittaway and Natarsha Kallios. Chris has recently taken up a position as a level three cadet journalist in Mildura. ANNUAL REPORT 2014 33

Fraser Goldsworthy a young news reader with a tremendous amount of talent, coupled with natural professionalism and a desire to tell stories had immediate impact under Chris Testa’s direction. In addition to his role at Fresh 92.7 Fraser is currently working part time at Adelaide talk station 5aa in the news room. Recently he was given an opportunity to spend time with Nova Entertainment in Sydney which will accelerate his development long term.

Our May Crony Award winner, Zane Dean has exhibited a natural affinity for programming and station production within his first year at Fresh 92.7. Zane’s attitude and ‘station-first’ mentality have led to him being employed in a Content Assistant role. Zane’s ability to direct talent, assist with operational matters, and creatively play a role in the consistent development of the product has been invaluable, and will no doubt be the start of a long career in radio.

Fresh 92.7 member Andy Marney took a job on-air at 5CS Port Pirie before returning to Adelaide in 2014 to take on a behind the scenes role Radio Italiana 531 where he swapped the studio for the biggest office in the building and is now working as Station Manager. Jem Lang, Rhiannon Johns and Ally Ricci have all been passionate volunteers at Fresh 92.7 and despite varied involvements within the station, they all share a positive affinity with the brand and conduct themselves with professionalism. They’re all currently employed in varying roles as part of the Mix 102.3 Street Team.

Just a few of the success stories of our committed volunteers who’ve gained experience at Fresh 92.7 developed impressive skills and used the experience to achieve employment in the media industry. ANNUAL REPORT 2014 34

FINANCE COMMITTEE ATTENDANCE

Member Meetings Scheduled Meetings Attended

Hayley Balfour 5 5 Tamzin Buchan 5 6 Talis Evans 11 8 Carrie Hasler 11 5 Ryan Holman 11 6 Troy Sincock 11 11 Marcus Staker 11 11 Chris Velliaris 11 11

The Fresh 92.7 Finance Committee meets once per month and is responsible for preparing the annual budget, reviewing financial performance, ensuring statutory compliance in financial matters and actively looking for opportunities to improve financial systems.

The Committee meets with a structured agenda to review all aspects of Fresh’s financial performance, including income, expenditure, balance sheet position and cash flow.

The Committee provides advice to the board and station management on a range of issues. Over the past twelve months, the Committee was active in advising on, and assisting in:  Assessing the rate of return on new employee positions, including restructure of the sales department and creation of Finance Officer role;  Negotiations with various banking institutions to achieve a better banking solution;  Converting accounting software to a ‘cloud-based’ product to enhance financial reporting and give real-time access from anywhere;  Obtaining an exemption from Fringe Benefits Tax for employee car parks; and  Management of cash flow to enable the purchase of capital equipment approved by the Board, including transmitter and STL.