NOVEMBER 2012 || The Magazine of the Community Broadcasting Association of Australia National Listener Survey Results || Radio With Pictures || Networking The News 8 10 contents President's Column ....................................................... 2 CBAA Update ............................................................... 3 National Listener Survey.............................................. 4 12 Project News ................................................................. 6 By Invitation ................................................................. 7 Networking the News ................................................... 8 Small Talk .................................................................. 10 Radio with Pictures .................................................... 12 Radio Days ................................................................. 15 Across the Sector ....................................................... 16 Station to Station ........................................................ 19 20 Making Radio ............................................................. 20 Getting the Message Across ....................................... 22 24 Out of the Box ............................................................ 24 2 The Magazine of the Community Broadcasting Association of Australia • November 2012 E CBAA H T M O Conference, R F S W IE CBX is the magazine of the D V Community Broadcasting Association an Codes, Campaigns, of Australia. W NES CBX is mailed to CBAA members and stakeholders. Subscribe to CBX by emailing: Collaboration [email protected] president's CBX is also available online at: www.cbaa.org.au/cbx & Challenges Follow us on Twitter: @_CBX_ By > Adrian Basso column Like us on Facebook: CBX CBAA President EDITOR: Chris Yates I [email protected] Funding is always a critical issue for the community broadcasting sector and especially so now. Federal funding for two vital national projects was cut this SUB-EDITOR: Danny Chifley I [email protected] year, AMRAP and Digital Radio Project, severely impacting our ability digital broadcasting platforms and for the scale of the sector and the Kath Letch to maintain community digital radio services and for the wide dissemination GRAPHIC DESIGN: By > that this access is affordable to the contribution it makes to media diversity, to stations of Australian music. Judith Martinez I [email protected] CBAA General Manager community sector’. Yet only 12 months local content and social inclusion. later in the May Federal Budget we lost In this current economic climate, with political leaders desperate to prove THANKS TO: Seth Jordan, It’s critical that the CBAA continues themselves the toughest budget managers on the block, things are not boding Amy Moon & Christina Ward almost a third of the funding required to I’m looking forward to catching to advocate for funding to be restored well. The CBAA coordinated the case to have the funding restored and to ensure support these new digital services. ADVERTISING: up with members at the ‘Access to these projects that benefit the whole we keep front of mind the importance of the community broadcasting sector to For all advertising enquiries all Areas’ CBAA conference this sector in one way or another and that the national good. please contact the Editor. year in Melbourne. There are some national representation is a core part of the CBAA’s role. We’ve also had PRINTED BY: interesting and practical sessions on strong support from other national Community broadcasting is all about access Brighset printing I [email protected] offer, and I would encourage everyone sector bodies on these funding issues attending to engage in discussion and equity and the conference will highlight CBX IS PRINTED ON: and it’s important for that collaboration about station operations, community ecoStar to continue for sector development engagement, media and sector issues, a range of workshops and information-sharing and resources. and exchange information and ideas as in this area. much as possible. We’ve conducted extensive consultation for the Community Broadcasting Codes With this in mind the theme of this year's CBAA Conference - Access All Areas CBX content is CBAA copyrighted. The CBAA has spent a great deal of of Practice this year and will soon - is spot on. Community broadcasting is all about access and equity and the All rights reserved. Articles may time these last few months engaged release the Codes for the final stage of conference will highlight a range of workshops and information-sharing in this be used by CBAA members without with funding issues for two of the permission, provided credit is given. public comment for introduction in 2013. area. Not just limited to the conference, you’ll also see it promoted in the pages sector-wide national projects managed In general the response has been that of this issue of CBX, where we look at how the sector promotes access and Cover Image: 'Radio with Pictures' Illustration by the CBAA – Amrap and the Digital the Codes are working well for most participation across a number of activities. Credit: Matt Huynh Radio Project. Amrap has had stations so the revisions are more a broad-scale support from stations, matter of fine tuning than major change. As for the conference, a selection of information shared there will be made broadcasters, musicians and the available online so that you can access it from wherever you are, even if you Australian music industry for funding Community broadcasting is a complex can’t make it to Melbourne. to be restored and at this stage we have and diverse sector and it reflects the depth of diversity in the Australian Finally, one person who has contributed an extraordinary amount to open emergency funding in place until the community – precisely what it was access to the sector and furthered its interests like no other is Kath Letch, end of 2012. We continue to hope that It’s enormously disappointing to see established to do. It can be challenging who is stepping down as CBAA General Manager early next year. On behalf funding solutions will be found before these set-backs with national resources to embrace the breadth of that diversity of the sector I would like to thank Kath for her invaluable contribution to the we are forced to consider winding up at times and it’s a great credit to the sector and wish her well in the future. the project. and infrastructure at a time when the sector faces dramatic changes in media 20,000 plus volunteers and over 300 Community digital radio services for PANTONE 802 C stations around the country that as a metro-wide stations were launched by production and content distribution. The Federal Government has increased whole it does it so well. So a final ‘c’ the Minister, Senator Stephen Conroy in word – we should celebrate that! May 2011 who stated ‘The government funding support to the sector is committed to ensuring access for significantly since it took office but it Kath Letch community broadcasting services on remains a very modest level of funding CBAA General Manager 2 The Magazine of the Community Broadcasting Association of Australia • August 2012 www.cbaa.org.au/cbx 3 2012M CoM unITy RADIo 57%FAST National Listener Survey LISTEN AT BREAK By > Stephen Hahn Manager, CBOnline Project Who Is lIsTenIng? 2012 MCnAIR IngenuITy How long are PeoPle Wh en Do they lIsTen? The diverse Community radio audience ReseARCH CoMMunITy RADIo TunIng In FoR? Listening is spread strongly across closely mirrors the wider Australian nATIonAl LisTeneR suRvey. Community radio listeners are all parts of the day: Breakfast 57%, How many lIsTeneRs? population across gender, age groups, dedicated and consistent, with the mid-morning 55%, Afternoon 46%, The fifth Community Radio national Drive 55%, Evening 30%, In an average week 15,648,000 Australians employment types, occupations and income average listener tuning in for listener survey results illustrate Overnight 10%. listen to radio, 4,446,000 (25%) of those listen levels. 80% of Community Radio’s audience 14.1 hours a week. a consistent, strong and dedicated to community radio each week and 10,611,000 fall into the Main Grocery Buyer category. Community Radio audience in (59%) listen occasionally. the face of a rapidly changing media environment and increased listening options. McNair Ingenuity Research was commissioned to run the 2012 National Listener Surveys, the fifth National Listener Survey they have conduced to date. McNair Ingenuity Research is a fully accredited market and social research organisation and has a long eminent history of radio audience research dating back Why Do they lIsTen? Why Do they lIsTen? to the first audience studies conducted in Australia in 1934. The number one reason Australians A third of the community radio listen to community radio is for local audience listen for Australian music The 2012 McNair Ingenuity information and local news. and its support of local artists. H WEEK Community Radio National Listener C Survey was conducted using a modern interlaced survey system of CATI and online survey tools. This method has been developed in Y RADIO EA response to the change in number NIT of active land lines and the need 92.6% to capture all demographics of LISTEN TO FM/AM OMMU listeners 15 years and older. The sample size was increased to 9270 respondents and is the largest 4,446,000 sample in the history of the survey. LISTEN TO C For further information contact: Stephen Hahn, Manager, CBOnline Project at: [email protected] What Do