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Insert Graph Here Australia Pandemic Stage HomeboundEmerging Current marketing across channels Consumer Sentiment • As part of strict measures in place to help slow the spread of the virus, in mid-March, • For the first time in nearly three months, more people think things have gotten worse the Federal Government requested Australians to cease all non-essential travel. As a in the past week. This worsening is expected to continue in the short term. result, all domestic TEQ marketing activity was paused from this time. ​ • Despite increased perceptions that the COVID situation is getting worse, economic • Queensland is in Stage Two of restrictions easing with tourism operations allowed to concerns remain largely stable. This suggests that the focus has reverted to health recommence and no limit on overnight travel throughout the state for risks and concerns about lockdown. Queenslanders. Source: COVID-19 Brand Navigator, Nature Research and The Lab, Base: 27-29 March n=1000; bi-weekly pulses n=200, 30 March – 26 June 2020. • TEQ's domestic market re-entry campaign in line with Stage Two has launched in the Intrastate market. Planning is ongoing for Stage Three targeting the Interstate market with confirmation of the Queensland border opening to all states except Aviation Victoria from midday 10 July. • Domestic capacity into Queensland during w/c 29 June is operating at 22.7 per cent of business as usual (compared to forward schedules at 30 December). Competitor activity • On 25 June, Qantas announced it would cut 6,000 jobs, keep 15,000 staff stood down and raise AUD1.9 billion in capital as part of an aviation recovery plan. • Australian State Tourism Organisations (STOs) have started rolling out their domestic intrastate campaigns. Examples include Tourism WA's ‘We're Free to Wander out • On 26 June, Virgin Australia administrator Deloitte announced it had entered into an Yonder’ and Destination NSW's ‘Now's the time to love NSW’. agreement with Bain Capital to buy the airline. Bain has indicated it plans to retain Virgin’s current management team and keep the airline based in Queensland. • On 29 June, Regional Express confirmed it will purchase 5-10 jet aircraft to operate Trade Partnerships services on the ‘Golden Triangle’ (Sydney/Melbourne/Brisbane) from March 2021. • COVID-19 has had a drastic impact on trade partnerships in Australia. TEQ is • On June 30, the Queensland Premier announced Queensland’s borders will re-open on progressing conversations and confirming activity with trade partners as part of its 10 July to all states except Victoria where cases have spiked in recent days. Unlimited market re-entry plans. intrastate leisure travel has been permitted within Queensland from 1 June. Please note: This update is a summary of the status of tourism (trade and aviation) and consumer sentiment in key source markets. These are anecdotal reports from our in-market teams and should not be relied upon as formal reporting. The update is accurate as at 1 July 2020. New updates from the past fortnight are shown in green text. United Kingdom Pandemic Stage Emerging Current marketing across channels Consumer Sentiment • As restrictions begin to lift on travel for Brits, the focus of travel pages is now on • UK numbers have stabilised at around 100 deaths per day from over 1,000 a day at domestic and European travel. the virus' peak. At 30 June, the UK Government reported more than 312,000 confirmed cases of COVID-19 and 43,575 deaths. • TEQ launched an awareness and inspiration-focused consumer video campaign in June to retarget consumers within our existing data pool and create look-a-like • Restaurants, bars, museums and cinemas can reopen from 4 July 2020. profiles. The video campaign included three videos focusing on nature and wildlife; adventure and discovery; and reefs, islands and beaches. • The UK Government is reportedly looking to introduce a ‘traffic light’ border system, where nations are coloured either green, amber or red based on their COVID-19 • TEQ has launched an affinity brand partnership with a UK-based subscription beer status. Only passengers arriving back from ‘red’ nations would be required to self- company - Beer52, targeting their highly engaged subscription audience, aligned with isolate for 14 days. France, Greece, Spain, Italy and the Netherlands are expected to our leisure traveller audience (>100k). The campaign includes a 10-page advertorial, be on the green list. a double-page spread advert, digital advertising, social media and video. Source: gov.uk 30 June Competitor activity Trade Partnerships • The Maldives, Caribbean and Canada are reportedly seeing a good increase in • TEQ is halfway through a two-month trade partnership with UK travel trade enquiries and bookings for future travel from Brits looking for a fly and flop break. publisher Travel Bulletin. The five-module mini-training platform has so far had over 440 module completions and will remain live for the remainder of July. • TEQ delivered a TA Aussie Specialist Webinar on journeys within Queensland on 23 Aviation June with 56 live attendees. The webinar focused on rail travel, self-drive, walking and sailing. • Emirates have commenced flights from London Heathrow through Dubai to Australia. Singapore has announced that passengers can now transit through Changi Airport, so • TEQ hosted a webinar with Travel Gossip titled 'Secrets of the Sunshine State' with Singapore Airlines are considering options for UK flight schedules. Emirates and 103 agents attending live and the promotional mailer sent to 5,000 agents. Singapore Airlines maintain a presence in Queensland via ad hoc freight only services into Brisbane. Please note: This update is a summary of the status of tourism (trade and aviation) and consumer sentiment in key source markets. These are anecdotal reports from our in-market teams and should not be relied upon as formal reporting. The update is accurate as at 1 July 2020. New updates from the past fortnight are shown in green text. Pandemic Stage Emerging Europe (including Nordic) Current marketing across channels Consumer Sentiment • Launched Great Barrier Reef awareness campaign with online advertising and • Europe has re-opened borders for summer travel as the travel ban ended on 15 retargeting, linking traffic to a German-language road trip blog article. Digital June for most European Union (EU) residents of the 26 Schengen states. campaign runs in June and July. • The EU reopened its external borders on 1 July to visitors from 14 countries: • As a result of a famil supported by Tourism Australia and TEQ, Tropical North Australia, New Zealand, Canada, Japan, Thailand, South Korea, Morocco, Tunisia, Queensland (the Daintree Rainforest and Frankland Islands) was featured in a Algeria, Uruguay, Georgia, Montenegro, Serbia and Rwanda. documentary on Italian travel show Kilimangiaro with an audience of 1.61 million viewers and equivalent advertising value (EAV) of AUD731,013. • German Parliament has approved a value-added tax (VAT) cut to boost the economy. The law calls for the standard VAT rate to be reduced to 16 per cent from 19 per cent from 1 July until the end of the year. The reduced VAT rate which includes restaurant Competitor activity meals will also fall from 7 per cent to 5 per cent. • Various mid and long-haul destinations have shared their tourism re-opening plans: • According to a study by 'Forschungsgemeinschaft Urlaub und Reisen' (Research Dubai (July), Aruba (July) and Thailand (October). Association Vacation and Travel), Germans are still moving forward with planning their holidays, with more than 50 per cent confident to go travelling in 2020. Over 60 • New South Wales, Victoria and Tasmania are planning to launch digital campaigns in per cent also have the budget and time for a holiday in 2020, with 30 per cent Germany. already planning their trip (with Germany being the number one destination). Sources: BBC 30 June, DeutscheWelle 24 June, TRVLCOUNTER 25 June, Law360 29 June Aviation Trade Partnerships • Lufthansa and Air France/KLM are increasing their flight schedules. After seeing an • Most European tour operators won't produce any brochures for at least this calendar upturn in bookings, airlines are shifting their focus from short-term to long-term year and the new season. Focus will be online, to enable flexibility. planning. By the end of October, the Lufthansa Group is hoping to have 90 per cent of all short and medium-haul flights and 70 per cent of all long-haul flights operational. Please note: This update is a summary of the status of tourism (trade and aviation) and consumer sentiment in key source markets. These are anecdotal reports from our in-market teams and should not be relied upon as formal reporting. The update is accurate as at 1 July 2020. New updates from the past fortnight are shown in green text. North America Pandemic Stage Homebound Current marketing across channels Consumer Sentiment • In partnership with Travelzoo and a key distribution partner, TEQ is trialing a 2021 • At 1 July, the US had 2.67 million confirmed cases of COVID-19 and 128,000 deaths. highly flexible travel promotion with reach to 17 million targeted Americans. Initial Canada has 106,000 confirmed cases of COVID-19 and 8,675 deaths. results exceeds expectation and reflect pent up demand for travel to Queensland. • Although 50 US states have begun to relax COVID-19 guidelines, 31 have since • In partnership with TA and other STOs, TEQ will launch a 35-page print and digital reported a resurgence of infections with some states re-imposing previous guidelines Australia magazine on 8 July with Virtuoso, the world's leading luxury agency and increasing enforcement measures. In addition, the ‘tri-state’ region of New York, network, with Queensland securing the highest share of content.
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