MIKE TATSUGAWA, CSM

1256 Via Del Rey [email protected] South Pasadena, CA 91030 818.281.1364 (Mobile Phone)

OBJECTIVE Experienced Technical Manager with over 20 years of development and management experience as well as 12 years experience within sales organizations and 15 years experience in social and digital media, seeks a challenging Project Management or Executive role. Specialties include client engagement, agile development of Internet applications as well as creating structure within rapidly evolving organizations.

QUALIFICATIONS • Experience - Dedicated professional with more than 20 years of IT experience. Certified Scrum Master (CSM) • Leadership – More than 20 years of management experience. Managed efforts as large as 250 people. Managed multiple teams and projects simultaneously in a matrix environment. • Results – Successfully managed over two billion dollars in revenue, handling the largest clients and most mission critical projects in all of my past companies. • Flexibility – Managed both large enterprise projects using Waterfall Methodology and shifting client priorities using Agile/Scrum methodology.

PROFESSIONAL EXPERIENCE

DECEMBER 2010 TO PRESENT WARNER BROS - ADVANCED DIGITAL SERVICES – TECHNOLOGY TEAM SENIOR TECHNICAL PROJECT MANAGER (CONTRACTOR) Worked within Warner Bros Advanced Digital Services (ADS) to develop a portfolio of initiatives moving Warner Bros into the digital age. Oversaw expansion of the Warner Bros Direct-to-Consumer architecture to include new tools for managing digital content and metadata, implemented technologies to allow digital retailers to redeem Warner Bros content and to also allow third party content providers (Sony, Fox, Paramount, etc.) to have their digital content redeemed on Warner Bros' retail digital platform.

Projects: Digital Copy 1.0 Managed the project team for the legacy Digital Copy 1 download application.

UltraViolet Managed the Warner Bros implementation of UltraViolet, a core part of the studio's overall digital strategy. Oversaw growth of service from launch through 14 million users.

Helped to develop and manage the Warner Bros. portion of the Flixster website, the first UltraViolet studio implementation, including integration with Neustar as well as third party implementations for Sony, Fox, Paramount, BBC, Lionsgate, Village Roadshow, Universal, Anchor Bay, Lionsgate and Relativity Media.

Developed the SuperTicket mechanism, which allows consumers to purchase both a movie ticket and a digital bundle of the movie at the same time.

Worked with Finance on monthly billing and long-term planning, managed P&L meetings with executives

Token Management System 2.0 Managed an Indian offshore team to create a service for external content providers to validate and consume UltraViolet redemption tokens within Warner Bros. This allowed Warner Bros to expand its digital fulfillment strategy to include digital retailers worldwide. On-Boarded Walmart/VUDU, TESCO, Cineplex, Best Buy/CinemaNow and Target.

UltraViolet Disaster Recovery site Worked with Savvis to develop a redundant data center for the potential failover of Warner Bros UltraViolet services. Mike Tatsugawa (Page 2)

Tracked work and escalated potential issues through management. Provided daily status reports. Worked with Finance on billing. Worked with Legal on contracts. Worked with other teams to develop a process for activating the site. Maintained the site through regular code deployments and testing.

Digital Operations Tool Managed an Indian offshore team to create a tool to allow the Warner Bros Digital Operations team to publish title metadata to the Neustar UltraViolet Coordinator for consumption by third party digital retailers.

Account Linking Service Managed the service that Warner Bros utilizes to link user data between Facebook, Google+, Flixster and other external services to create a seamless user experience between the different sites.

Metadata Service Bureau Portal Managed the maintenance and development of the portal site used by Warner Bros employees to track and manage product metadata.

Domestic Television Distribution Services Portal Managed and developed the portal site used by Domestic Television Distribution Services to provide information on Warner Bros' syndicated shows to its station partners. This includes deal information, product information and updates on the satellite windows for downloading content.

Managed the development of a new section of the site dedicated to Time Period Reporting that allows Warner Bros to gather information from all of its customer on the broadcasting of its products via a web portal. This data would then flow through the sales system for submission to Nielsen.

Flash Access/Content Licensing and Acquisition Service Managed the next generation of Digital Rights Management services for Warner Bros products. This was used for both content packaging and authentication.

WBIE Game-On Portal Web Portal for distribution of games to North American employees of Warner Bros Interactive Gaming. This required pulling feeds from Human Resources and our retail partners to provide a list of complimentary products which would then be fulfilled by our partners.

WB Digital End-to-End Site (DETE) On-Boarding Portal Managed an off-shore team in Argentina to develop an on-boarding site for new users of Warner Bros' Digital End-to- End (DETE) services, allowing Warner Bros to manage external customers requests for digital content from registration through fulfillment.

Work Tools/Environment: Agile/Scrum methodology. JAVA. SVN. . Glassfish 2.X. Glassfish 3.X. RequestTracker (RT). Web Services. MS Project. MS Visio. MS PowerPoint. XML. MS Windows XP. MS Windows 7. Macromedia Flash. MS Office. Site Catalyst. Google Analytics. Omniture.

AUGUST 2010 TO DECEMBER 2010 CITRUSBYTE – TECHNOLOGY TEAM SENIOR TECHNICAL PROJECT MANAGER Contracted as a Technical Project Manager to manage several CitrusByte's clients using both Agile and Waterfall methodologies.

Clients included Concord Music Group, Talentboom, Tehelka, Leadbucks and Digital Domain.

Work Tools/Environment: Agile/Scrum and Waterfall methodology. Ruby on Rails. . Ecommerce. MS Visio. MS PowerPoint. XML. MS Windows XP. Macromedia Flash. MS Office. Google Webmaster Tools. Google Analytics.

SEPTEMBER 2008 TO JULY 2010 RAZORGATOR INTERACTIVE GROUP – TECHNOLOGY TEAM PRINCIPAL PROJECT MANAGER Recruited by Razorgator to transition the company's engineering department from a traditional Waterfall methodology to an Agile Project Management methodology. Mike Tatsugawa (Page 3)

Collaborated with the executive team to plan long-term strategy for the company’s Internet portfolio.

Managed an offshore team of 50 in a matrix environment. Managed a domestic team of 10 in a matrix environment.

Was ScrumMaster for daily stand-up meetings, weekly planning meetings and sprint reviews for the domestic development team. Hosted regular morning and evening calls with the India team.

Worked with external partners like FoxSports, Amazon, Rovi, Mondial to work on product integration and to handle any ongoing support issues.

Collaborated on Social Media, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) Strategy for the TickCo, Razorgator, TicketOS and Suite Agent websites. Implemented services like Omniture, Hitbox and Site Catalyst.

Wrote functional specifications, wire frames, use cases and gap analysis for features and for website redesigns.

Developed workflow management using Fogbugz and Redmine. Chaired the weekly Executive Technology Product Meeting with all major stakeholders in the company. Worked with executives to prioritize all company technology requests.

Managed support queues, work assignments and escalations

Work Tools/Environment: Agile/Scrum methodology. ASP.NET. SVN. Perforce. Redmine. Fogbugz. Ecommerce. Web Services. MS Project. MS Visio. MS PowerPoint. XML. MS Windows XP. Macromedia Flash. MS Office. Hitbox. Site Catalyst. Google Webmaster Tools. Google Analytics. Omniture. Mike Tatsugawa (Page 4)

FEBRUARY 2007 TO SEPTEMBER 2008 MYSPACE – COMMERCIAL PLATFORM DEVELOPMENT MANAGER/TECHNICAL PROJECT MANAGER Assigned to be the Technical Project Manager for the Advertiser Support team responsible for building custom technical features for internal stakeholders, marketing partners and domestic and international advertiser customers. Promoted within six months to Development Manager and team renamed to Commercial Platform.

Managed a team of six engineers, three Technical Project Managers, a Program Manager and two Project Coordinators in developing custom features for MySpace. Original stakeholders included domestic sales, marketing, ad operations and inside sales. Oversaw the expansion of the team into Business Development and International verticals. Created new processes to streamline requests coming in from multiple verticals to the Commercial Platform team.

Managed a team generating more then 35M in domestic revenue in FY 2007. Personally project managed more than 27M in domestic revenue in FY 2007.

Led the new pilot sales program shifting the role of tech into the pre-sales phase. Helped to create the template for the current MySpace sales process. Met with clients and creative agencies to brainstorm ideas, responded to Request for Proposals (RFP) created mocks, wire frames, PowerPoint presentations and Use cases. Managed developers and designers in implementing the client vision.

Managed the client/technical engagement for MySpace’s largest custom community advertising campaigns, including McDonalds Big Mac Chant, Doritos: Crash the Superbowl, America’s Got Talent and Bacardi: BLive Miami.

Managed the technical engagement for MySpace’s largest custom community advertising campaigns, including XM Radio, Cherry Coke, University of Phoenix, Step-Up 2, Impact Awards and VO5: Victory Hair.

Work Tools/Environment: Agile/Scrum methodology. ASP.NET. Team Foundation Server. Web Services. MS Project. MS Visio. MS PowerPoint. XML. MS Windows XP. Macromedia Flash. MS Office. Hitbox.

FEBRUARY 2004 TO FEBRUARY 2007 ADVANCED VIDEO COMMUNICATIONS APPLICATION DEVELOPMENT MANAGER/SENIOR PROJECT MANAGER/PRODUCT MANAGER Led an IT team of 12 developers in the planning, development and maintenance of Stickam.com, a social networking service (SNS) and streaming media site. Collaborated with the sales and marketing teams to gather requirements. Developed the project plan, scope and approach document, negotiated deliverables, and managed project team. Used an agile Extreme Programming hybrid methodology to develop the site. Collaborated with marketing to create marketing documents. Attended and spoke at conferences to promote Stickam to the public.

Managed eight programmers to develop the company’s first J2EE steaming media/chat site using Waterfall methodology. Responsible for writing project proposals, project scope & approach documents and project plans. Created work breakdown schedule and tracked project status. Created a change control and release management process. Created executive dashboards/status reports for senior management. Maintained project documentation.

Developed five additional website launches in a matrix development environment, resulting in a quadrupling of company size and revenue over two years. Collaborated with Japanese design team to align technology with business objectives. Also coordinated projects between offshore IT and design resources. Managed two Project Coordinators.

Insured Customer Satisfaction. Led Quality Improvement Meetings. Integrated Quality Assurance and Quality Control processes into the company’s product development process. Created executive and marketing reports using Quest Toad

Managed post-release product support. Managed incoming support requests. Assigned tickets to support team. Managed escalations.

Work Tools/Environment: Waterfall methodology. Agile methodology. Extreme Programming methodology. MS Project. MS Visio. Oracle 9i/10g. MS PowerPoint. Mozilla . Best Practical Solutions . Logic Works Er/Win. Quest Toad. Quest Big Brother. J2EE. XML. Perl. Redhat Linux. MS Windows XP. Windows 2000 Mike Tatsugawa (Page 5) Server. Macromedia Flash. Macromedia Dreamweaver. JBoss Application Server. Squid Caching Server. Zeus Web Server. MS Office.

NOVEMBER 2001 TO SEPTEMBER 2003 ANIMEDIA CONSULTING, LLP BUSINESS ANALYST/PROJECT MANAGER Provided management, marketing and IT consulting services for the entertainment industry.

Collaborated with management and external partners to determine business objectives and priorities. Worked with clients to scope projects, facilitate planning meetings and develop project charters. Developed risk management plans, risk response plans, and business continuity plans. Wrote business plans and project proposals for presentation to clients. Managed a team of up to 250 people.

Led project initiatives utilizing established project management methodology and techniques (including motivating others, coaching, training, and negotiating).

Managed projects in a collaborative manner using project management tools for planning, scheduling, risk assessment, requirements gathering, estimating, implementing, and lessons learned (including developing plans, interviewing, facilitating meetings, developing budgets, and tracking information, such as budgets, schedule, and results). Coordinated meetings, meeting minute completion and distribution, and project plan updating.

Collaborated with external partners to develop marketing campaigns and coordinate product releases.

Work Tools/Environment: Waterfall methodology. MS Project. MS Office. MS PowerPoint. MS FrontPage. MS Access. MS Visio. IBM Lotus Notes. MS Windows 2000/ME/XP, BSD Unix

MAY 2000 TO NOVEMBER 2001 NETSCAPE COMMUNICATIONS/SUN MICROSYSTEMS (DBA IPLANET) ENTERPRISE SUPPORT ACCOUNT MANAGER (Service Delivery Manager/Relationship Manager) (CONTRACT TO HIRE) Managed all iPlanet post-sales client relationship and support group activities for the E*TRADE account. Acted as the primary interface between E*Trade business and development communities and the iPlanet support, development, sales and marketing communities.

Insured 24/7 worldwide availability of the E*Trade brokerage website. This included being a single, 24/7 point of contact for the global installation, migration, exploitation, support of all iPlanet Internet infrastructure products (Netscape Web Server, Enterprise Server and Application Server).

Managed all issue escalations. Coordinated communication between the E*Trade CTO, CIO and Architects and the iPlanet CEO, MarCom, Support and Development teams. Identified, responded to, and initiated resolutions to client problems and concerns regarding all aspects of Internet infrastructure and e-commerce products. Wrote Requests for Enhancements (RFE) and business cases to align iPlanet with E*Trade's business and IT needs.

Collaborated with iPlanet marketing and product managers to create marketing collateral. Wrote technical documentation and system specifications for customer architecture. Conducted presentations to potential iPlanet customers highlighting iPlanet's achievements within the E*Trade account. Wrote business and system requirement reference papers documenting the functional specifications of large enterprise customers.

Completed a double migration of E*Trade infrastructure from Netscape Application Server (NAS) 2.1 to Netscape Application Server 4.0 to iPlanet Application Server (iAS) 6.0 all within a single year. Collaborated with the iAS development team and the E*Trade development teams to insure that iAS 7.0 would be the cornerstone of E*Trade's next generation of architecture.

Successfully turned E*Trade around from an account threatening to abandon NAS 2.1 for one of our rivals to one of iPlanet's key reference accounts. Also successfully lobbied iPlanet to convert E*Trade into one of our pilot global support accounts.

Was the only ESAM in the Americas group to receive a perfect Customer Satisfaction Index (CSI) score. Mike Tatsugawa (Page 6)

Work Tools/Environment: Java. J2EE. MS PowerPoint. MS Visio. MS FrontPage. Macromedia Dreamweaver. Mozilla Bugzilla. Sun Star Office. iPlanet/Sun Application Server. iPlanet/Sun Enterprise Server. iPlanet/Sun Web Server. iPlanet/Sun Portal Server. Sun Solaris. MS Office.

FEBRUARY 1996 TO MAY 2000 PARAMOUNT PICTURES PRODUCT SYSTEMS MANAGER, BUSINESS & LEGAL AFFAIRS, Worldwide Television (FULL-TIME TO CONSULTANT) Managed Paramount Television Group’s business systems. Used Waterfall methodology to develop additional modules. Worked with a development team to support Paramount Distribution System (PDS) [Paramount's rights and deal tracking system] and the Television Information System (TIS) [Paramount's television finance system]. Balanced requirements from stakeholders in sales, finance, marketing and legal departments and kept them appraised of project status.

Conducted enterprise application architecture studies, determined business objectives, analyzed business processes, created process, data flow and workflow diagrams, wrote use cases, defined client requirements, wrote business and system requirement documents, designed application architecture, enhanced business processes, and assisted in the implementation of these solutions. Designed data quality control report scripts. Developed strategies for data conversions and database changes. Maintained system data integrity for Sybase database and the AS400.

Managed sales orders totaling two billion dollars per year. Worked with the IS Department to phase out the mainframe and migrate to a client/server environment. Created and managed a datamart for the marketing and sales department

Used Sylvain Faust SQL Programmer to write queries and extract data used to calculate sales history and market share. Used Gupta Quest, MS Access and Cognos Impromptu to generate reports for submission to collectives and senior management. Generated over $100 million in collective and entitlement revenue over four years.

Managed systems integration through the Viacom, Rysher and Spelling mergers. Migrated data from FoxPro, AS400 and MS Access databases to a Sybase client/server database.

Developed Y2K testing strategy, risk management plan, risk response plan, business continuity plan, test scripts, baselines and conducted quality assurance (QA) testing of the systems.

Supported users of PDS (Sybase, Client-Server) and TIS (AS400) applications for all 6,000 employees in the Viacom/Paramount organization. Trained users and Help Desk personnel.

Managed security for all PDS and TIS systems. Set enterprise-wide security policies for all of the Television Division's PDS databases and conducted annual security audits.

Managed two employees and also supervised IS department projects. Indirectly managed a team of 8 developers in a matrix environment. Tracked budgets for development projects contracted out to the IS Department.

Work Tools/Environment: Waterfall methodology. MS PowerPoint. MS Access. MS Visio. MS Office. Sybase 12. Logic Works Er/Win. Sylvain Faust SQL Programmer. Gupta Quest. Cognos Impromptu. MS Windows 3.11/95/98. IBM CICS. IBM AS400.

MAY 1988 TO FEBRUARY 1996 KAZAN, MCCLAIN, EDISES, SIMON, ET AL. SYSTEMS ANALYST Developed and maintained all data and libraries for the entire firm using SQL UNIFY 4.1 for SCO UNIX.

Interviewed employees, documented business processes, streamlined and computerized the law firm’s case management system to allow the firm to go from handling 200 cases overall to managing several thousand cases simultaneously.

Created, integrated and maintained data systems and libraries to form a national toxic tort network of law firms to pool research materials on litigation issues.

Recognized with the "Most Reliable Employee" award in 1993. Mike Tatsugawa (Page 7)

Work Tools/Environment: UNIFY database, Adobe PageMaker, Quark Xpress, MS Word, MS Excel. Environment: Windows 3.1, SCO Unix

EDUCATION San Francisco State University, MA Major: European Diplomatic History with an emphasis on post-World War II international trade organizations.

U.C. Berkeley, BA/BA Major: Political Economies of Industrialized Societies/History double major.

Certified Scrum Master

Continuing Education: Principles of Accounting - UC Berkeley Management Theory & Practice - UCLA Motion Picture Production & Distribution - UCLA Data Modeling & Analysis - UCLA Licensing & Merchandising for Film & Television - UCLA

REFERENCES: Available upon request.