Benchmarking of Andhrapradesh and Mardin
International Journal of Current Engineering and Technology E-ISSN 2277 – 4106, P-ISSN 2347 - 5161 ® ©2014 INPRESSCO , All Rights Reserved Available at http://inpressco.com/category/ijcet Research Article Benchmarking of Andhrapradesh and Mardin Pilli RavikanthȦ* and Pasham Prathyusha ReddyȦ ȦDepartment of Business and Economics, University of Cassino, Cassino, Italy Accepted 20 February 2014, Available online 28 February 2014, Vol.4, No.1 (February 2014) Abstract Analyzing strengths, weaknesses, performances and ideologies of two organizations is the process for benchmarking. Benchmarking is essentially the procedure of measuring the execution of one's organization against the best in the same or other industry (Stevenson 1996). It helps the organization in implementing the best practices and also accelerates the rate of change and provides realistic improvement goals. Benchmarking enables to scrutinize our own process and learn from others. Benchmarking now a days has been a widely used management tool to identify who is best and what makes them successful, in both manufacturing and service companies. It is being used as extension of existing total quality management program. This article discusses on different accepts of bench marking and analysis between two touristic destinations, namely Mardin(Located in Turkey) and Andhra pradesh(Located in India). Keywords: Benchmarking, Mardin, Andhrapradesh, India, Turkey. 1. Introduction marketing, finance, technology innovation in manufacturing industry, benchmarking is still an obscure 1 Quite often, the benchmarking concept is understood to be idea in the service industry, especially in the tourism field. an act of Imitating or copying. But in reality this proves to Many researchers have stated benchmarking in be a concept that helps in Innovation rather than imitation, different aspects which helps in benchmarking the tourism as stated by Thompson and Cox (1997).However, destination in different criteria’s.
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