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The 2nd International Media Readings in Moscow Mass Media and Communications – 2010

DIGITAL FRONTIERS: TRADITIONAL MEDIA PRACTICES IN THE AGE OF CONVERGENCE

CONFERENCE PROGRAM November 11-13, 2010

November 11, 2010

Registration 14.00

Round Table A 15.30-17.30 Room 103 Moderators Sergey \ Zolotarev

Media Innovations. Projects and Processes in Russian Media

3 November 12, 2010

Opening Ceremony and Welcome to the Conference Participants 10.00-10.15

Session 1 (Plenary) 10.15-12.15 Room 232 Moderator Prof. Elena Vartanova

Journalists and Audiences in the Digital Age: Conventional Roles with New Dimensions Ari Heinonen, Finland, University of Tampere

From Journalism to Business Models (and Back to Journalisms) Tom Moring, Finland, University of

The Digital Dividend in a Globalized Media World Daya Thussu, , University of Westminster

Velocity is the News and Mobile is the New Frontier Verweij, Netherlands, School of Journalism (Utrecht)

4 Session 2 12.30-14.30 Room 232 Moderator Prof. Steven Livingston

The Internet as a Tool of Social Interaction Irina Fomicheva, , Lomonosov

Media and Crowdsourcing: New Convergence Models (from Ushahidi to Network Activation) Asmolov, Israel-USA, George Washington University and Har- vard University

Online Journalism: The Actual State and the Realized Potential Carlos Toural, , University of

The Moscow Bombings 2010: Eyewitness Reports as News Sources in Swedish Dailies Anna Edin, Sweden, University of Gävle, Kristina Widestedt, Sweden, University

Russian Authorities and the Internet: Blogs, Twitter and Social Networks as a Competitive Instrument of Current Politicians Marina Pavlikova, Russia, Lomonosov Moscow State University Tamara Yakova, Russia, Lomonosov Moscow State University

Lunch 14.30-15.30

5 Session 3-1 15.30-17.30 Room Newsroom Moderator Prof. Ari Heinonen

Audience Research in the Age of Convergence: Traditional and New Forms of Mass Consciousness Studies Anikina, Lomonosov Moscow State University

The Active Audience Needs Help to Reconnect to the Reality Ilya Stechkin, Russia, Lomonosov Moscow State University

Political Internet Video: Authors, Methods, Content Yulia Dolgova, Russia, Lomonosov Moscow State University

New Convergent Paradigms of Theory and Practice of Media and Journalism in Innovative Discourse Marina Shilina, Russia, Lomonosov Moscow State University

Reflections of Russian Newspaper Traditions in the Online Reality Tatiana Rodionova, Russia, Lomonosov Moscow State University

6 Session 3-2 15.30-17.30 Room 333 Moderator Ivan Zassoursky

Video Content on Portals of Traditional Ludmila Kruglova, Russia, Lomonosov Moscow State University

Principles of Investigative Reporting Content Visualization in Interactive Documentary Dmitri Shkrylev, Russia, Lomonosov Moscow State University

Visualization as a Creative Process in Digital Media Sviatoslav Nekliaev, Russia, Lomonosov Moscow State University

Newspapers in the Web: Three Models of Functioning Artem Galustyan, Russia, Lomonosov Moscow State University

The Virus Editor and Three Reasons for the Death of Newspapers Andrey Miroshnichenko, Russia, School of Effective Text

Round Table B 15.30-17.00 Room 103 Moderator Maria Lukina

Russian Journalist in the Internet: Professional Profile

Master Class 17.15-18.45

Overcoming Digital Divide: Global Perspective

7 November 13, 2010

Session 4 (Plenary) 10.00-12.20 Room 232 Moderator Mikhail Makeenko

Augmented Reality and Geo-Tagged Content in Online Journalism V. Pavlik, USA, State University of New Jersey

Civil Society and Social Media: A New Challenge to Government? Steven Livingston, USA, George Washington University

Virtual Reality as a Promising Area in Psychology and Education Yury P. Zinchenko, Russia, Lomonosov Moscow State University

Media Convergence and New Forms of Value Chain Mike Friedrichsen, Media University

The Future of Media Societies in the Era of Digitalization – Experiences and Discussions in Germany and Globally Jens Wendland, Germany, Lomonosov Moscow State University

8 Session 5-1 12.40-15.00 Room 333 Moderator Maria Lukina

The Social Media: A New Market Leader? Ivan Zassoursky, Russia, Lomonosov Moscow State University

Mass Media Crisis: Transformation Scenarios Vladimir Kharitonov, Russia, University for the Humanities (Ekaterin- burg)

Beauty Marketing Online: Latest Trends Anastasia Alekseeva, Russia, Lomonosov Moscow State University

The Future of Russian Blogosphere: Public Control or Entertain- ment? Roman Zholud, Russia, State University

Profit Zones in Online Media Industry: The Issues in Allocating Mikhail Makeenko, Russia, Lomonosov Moscow State University

9 Session 5-2 12.40-15.00 Room 103 Moderator Maria Anikina

Model of the Syncretic Multimedia Text Maria Pilgun, University - Higher School of Economics

“Inforteaching” – Beyond “Digital Barriers”: A View on the Development of the Modern University Newspapers Liubov Nekrasova, Russia, Bauman Moscow State Technical University

Media for ‘Digital Natives’ and New Roles of Journalist Svetlana Balmayeva, Russia, University for the Humanities (Ekaterin- burg)

The Age of Convergence: Actual Problems of Audiovisual Media Alla Shesterina, Russia, Voronezh State University

Online Shopping in Turkey and Customer Profile Fatma Göksu, Turkey, University Ece Karadoğan Doruk, Turkey, Istanbul University Saadet Aliyeva, Russia

10 Session 5-3 12.40-15.00 Room Newsroom Moderator Victor Khroul

Old Ethics in the Age of New Media? Religious Initiatives on Me- dia Regulation Victor Khroul, Russia, Lomonosov Moscow State University

Participatory Culture and the Church – Contrasting Communica- tive Ideals? Kristoffer Holt, Sweden, Mid Sweden University

Blogging Church. How to Use a Blog in the Church’s Mission? Jozef Wojciech Kloch, , Cardinal Stefan Wyszynski University

Media Crisis in the Polish Church in the Age of Netocracy Monika Marta Przybysz, Poland, Cardinal Stefan Wyszyсski University

New Media in Communication Strategies of Anna Danilova, Russia, Lomonosov Moscow State University

Lunch 15.00-16.00

Round Table 3 16.00-17.30 Room 333 Moderator Leonid Delitsin

Problems and Perspectives of Internet Growth in Russia and Worldwide

11 Poster Session

The Methods of Psychophysiology Facing the Problems of Vir- tual Reality Alexander Chernorizov, Russia, Lomonosov Moscow State University

Online Journalism in Innovative Communication System Rusanna Depelyan, Russia, Lomonosov Moscow State University

Prospects of Lithuanian TV Production after Digital Technologies Nataliya Ivanova, Russia, People Friendship University of Russia

Innovations: Problems and Views of Internet Extension Victoria Kartunova, Russia, Lomonosov Moscow State University

Community Radio in Internet Space Elizaveta Kolesnikova, Russia, State University

Multimedia Content in Journalism: Origins and Particularities Diana Kulchitskaya, Russia, Lomonosov Moscow State University

Recognition of Facial Expressions in Social Communication Galina Menshikova, Russia, Lomonosov Moscow State University

Social Networks as a Place for Online Cooperation Anastasiya Myagkova, Russia, University - Higher School of Economics

Legislation on Social Media: Trends and Perspectives Maria Razumova, Lomonosov Moscow State University

Training of a Universal Journalist in the Conditions of Conver- gent Mass Media Ludmila Shesterkina, Russia, South Ural State University

The Problem of Psychological Models Classification Roman S. Shilko, Russia, Lomonosov Moscow State University

Non-Unique Content as a Cause of Decreasing Mass Media Rev- enues in Adopting Paywall Vladimir Volkomorov, Russia, Ural State University 12 Notes Notes Notes