The 2nd International Media Readings in Moscow Mass Media and Communications – 2010 DIGITAL FRONTIERS: TRADITIONAL MEDIA PRACTICES IN THE AGE OF CONVERGENCE CONFERENCE PROGRAM November 11-13, 2010 November 11, 2010 Registration 14.00 Round Table A 15.30-17.30 Room 103 Moderators Sergey Smirnov \ Alexander Zolotarev Media Innovations. Projects and Processes in Russian Media Industry 3 November 12, 2010 Opening Ceremony and Welcome Addresses to the Conference Participants 10.00-10.15 Session 1 (Plenary) 10.15-12.15 Room 232 Moderator Prof. Elena Vartanova Journalists and Audiences in the Digital Age: Conventional Roles with New Dimensions Ari Heinonen, Finland, University of Tampere From Journalism to Business Models (and Back to Journalisms) Tom Moring, Finland, University of Helsinki The Digital Dividend in a Globalized Media World Daya Thussu, United Kingdom, University of Westminster Velocity is the News and Mobile is the New Frontier Peter Verweij, Netherlands, School of Journalism (Utrecht) 4 Session 2 12.30-14.30 Room 232 Moderator Prof. Steven Livingston The Internet as a Tool of Social Interaction Irina Fomicheva, Russia, Lomonosov Moscow State University Media and Crowdsourcing: New Convergence Models (from Ushahidi to Network Activation) Gregory Asmolov, Israel-USA, George Washington University and Har- vard University Online Journalism: The Actual State and the Realized Potential Carlos Toural, Spain, University of Santiago de Compostela The Moscow Metro Bombings 2010: Eyewitness Reports as News Sources in Swedish Dailies Anna Edin, Sweden, University of Gävle, Kristina Widestedt, Sweden, Stockholm University Russian Authorities and the Internet: Blogs, Twitter and Social Networks as a Competitive Instrument of Current Politicians Marina Pavlikova, Russia, Lomonosov Moscow State University Tamara Yakova, Russia, Lomonosov Moscow State University Lunch 14.30-15.30 5 Session 3-1 15.30-17.30 Room Newsroom Moderator Prof. Ari Heinonen Audience Research in the Age of Convergence: Traditional and New Forms of Mass Consciousness Studies Maria Anikina, Lomonosov Moscow State University The Active Audience Needs Help to Reconnect to the Reality Ilya Stechkin, Russia, Lomonosov Moscow State University Political Internet Video: Authors, Methods, Content Yulia Dolgova, Russia, Lomonosov Moscow State University New Convergent Paradigms of Theory and Practice of Media and Journalism in Innovative Discourse Marina Shilina, Russia, Lomonosov Moscow State University Reflections of Russian Newspaper Traditions in the Online Reality Tatiana Rodionova, Russia, Lomonosov Moscow State University 6 Session 3-2 15.30-17.30 Room 333 Moderator Ivan Zassoursky Video Content on Portals of Traditional Mass Media in Russia Ludmila Kruglova, Russia, Lomonosov Moscow State University Principles of Investigative Reporting Content Visualization in Interactive Documentary Dmitri Shkrylev, Russia, Lomonosov Moscow State University Visualization as a Creative Process in Digital Media Sviatoslav Nekliaev, Russia, Lomonosov Moscow State University Newspapers in the Web: Three Models of Functioning Artem Galustyan, Russia, Lomonosov Moscow State University The Virus Editor and Three Reasons for the Death of Newspapers Andrey Miroshnichenko, Russia, School of Effective Text Round Table B 15.30-17.00 Room 103 Moderator Maria Lukina Russian Journalist in the Internet: Professional Profile Master Class 17.15-18.45 Overcoming Digital Divide: Global Perspective 7 November 13, 2010 Session 4 (Plenary) 10.00-12.20 Room 232 Moderator Mikhail Makeenko Augmented Reality and Geo-Tagged Content in Online Journalism John V. Pavlik, USA, State University of New Jersey Civil Society and Social Media: A New Challenge to Government? Steven Livingston, USA, George Washington University Virtual Reality as a Promising Area in Psychology and Education Yury P. Zinchenko, Russia, Lomonosov Moscow State University Media Convergence and New Forms of Value Chain Mike Friedrichsen, Stuttgart Media University The Future of Media Societies in the Era of Digitalization – Experiences and Discussions in Germany and Globally Jens Wendland, Germany, Lomonosov Moscow State University 8 Session 5-1 12.40-15.00 Room 333 Moderator Maria Lukina The Social Media: A New Market Leader? Ivan Zassoursky, Russia, Lomonosov Moscow State University Mass Media Crisis: Transformation Scenarios Vladimir Kharitonov, Russia, University for the Humanities (Ekaterin- burg) Beauty Marketing Online: Latest Trends Anastasia Alekseeva, Russia, Lomonosov Moscow State University The Future of Russian Blogosphere: Public Control or Entertain- ment? Roman Zholud, Russia, Voronezh State University Profit Zones in Online Media Industry: The Issues in Allocating Mikhail Makeenko, Russia, Lomonosov Moscow State University 9 Session 5-2 12.40-15.00 Room 103 Moderator Maria Anikina Model of the Syncretic Multimedia Text Maria Pilgun, University - Higher School of Economics “Inforteaching” – Beyond “Digital Barriers”: A View on the Development of the Modern University Newspapers Liubov Nekrasova, Russia, Bauman Moscow State Technical University Media for ‘Digital Natives’ and New Roles of Journalist Svetlana Balmayeva, Russia, University for the Humanities (Ekaterin- burg) The Age of Convergence: Actual Problems of Audiovisual Media Alla Shesterina, Russia, Voronezh State University Online Shopping in Turkey and Customer Profile Fatma Göksu, Turkey, Istanbul University Ece Karadoğan Doruk, Turkey, Istanbul University Saadet Aliyeva, Russia 10 Session 5-3 12.40-15.00 Room Newsroom Moderator Victor Khroul Old Ethics in the Age of New Media? Religious Initiatives on Me- dia Regulation Victor Khroul, Russia, Lomonosov Moscow State University Participatory Culture and the Church – Contrasting Communica- tive Ideals? Kristoffer Holt, Sweden, Mid Sweden University Blogging Church. How to Use a Blog in the Church’s Mission? Jozef Wojciech Kloch, Poland, Cardinal Stefan Wyszynski University Media Crisis in the Polish Church in the Age of Netocracy Monika Marta Przybysz, Poland, Cardinal Stefan Wyszyсski University New Media in Communication Strategies of Russian Orthodox Church Anna Danilova, Russia, Lomonosov Moscow State University Lunch 15.00-16.00 Round Table 3 16.00-17.30 Room 333 Moderator Leonid Delitsin Problems and Perspectives of Internet Growth in Russia and Worldwide 11 Poster Session The Methods of Psychophysiology Facing the Problems of Vir- tual Reality Alexander Chernorizov, Russia, Lomonosov Moscow State University Online Journalism in Innovative Communication System Rusanna Depelyan, Russia, Lomonosov Moscow State University Prospects of Lithuanian TV Production after Digital Technologies Nataliya Ivanova, Russia, People Friendship University of Russia Innovations: Problems and Views of Internet Extension Victoria Kartunova, Russia, Lomonosov Moscow State University Community Radio in Internet Space Elizaveta Kolesnikova, Russia, Chelyabinsk State University Multimedia Content in Journalism: Origins and Particularities Diana Kulchitskaya, Russia, Lomonosov Moscow State University Recognition of Facial Expressions in Social Communication Galina Menshikova, Russia, Lomonosov Moscow State University Social Networks as a Place for Online Cooperation Anastasiya Myagkova, Russia, University - Higher School of Economics Legislation on Social Media: Trends and Perspectives Maria Razumova, Lomonosov Moscow State University Training of a Universal Journalist in the Conditions of Conver- gent Mass Media Ludmila Shesterkina, Russia, South Ural State University The Problem of Psychological Models Classification Roman S. Shilko, Russia, Lomonosov Moscow State University Non-Unique Content as a Cause of Decreasing Mass Media Rev- enues in Adopting Paywall Model Vladimir Volkomorov, Russia, Ural State University 12 Notes Notes Notes .