SPONSOR BROCHURE

MINNEAPOLIS, MN SEAT is 764sports and entertainment executive the ONLY attendees on average. Peer-Driven Sports & Entertainment Conference in the world! 33% of attendees are sponsors.

IMMERSE your company executives 44% in a collaborative environ- of attendees are C-level executives. ment BUILD strategic partnerships with 92% industry decision-makers of attendees at director level or above.

NETWORK with clients and new 100% of NFL, MLB, NBA, NHL, and MLS teams business prospects have attended SEAT. GENERATE sales and revenue 152 speakers on average. GROW brand awareness 23 MARKET countries represented on average. your products and services at a “relationship” conference for a long-term business strategy 32 hours of networking on average. HIGH-LEVEL AGENDA

Saturday June 27 • 7 am – 9 pm - Exhibit hall setup; registration desk setup, conference room A/V setup and staging • 5 pm – 9 pm - Advisory Board & Steering Committee and International VIP’s invited to the Vikings Stadium for tech tour, football skills contest on the field and networking reception. Sunday June 28 • Morning Run / Morning Yoga • League Meetings • Collegiate Leaders Meeting • Women in Sport Power Networking Lunch • 1:30 pm – 6:00 pm - Leadership & Innovation Workshops • 6:00 pm – 7:30 pm - Startups & Tech Innovation Showcase • 7:30 pm – 10:30 pm - SEAT 2020 OPENING Reception - Exhibit Hall with F&B with 5 Specialty Local Breweries Host SEAT Beer Garden Tastings • 10:30 pm until?? Networking in the hotel lobby & bar

Monday June 29 • Morning Run / Morning Yoga • Breakfast • Sessions/ Breakouts • Lunch • Sessions/Breakouts • Evening Networking Event, F&B at Target Field, Home of the Minnesota Twins

Tuesday June 30 • Morning Run / Morning Yoga • Breakfast • Sessions/ Breakouts • Lunch • Sessions/Breakouts • Mayo Clinichosts panel session & discussion on Health, Wellness & New Science Tech • Timberwolves & Lynx host SEAT Basketball tournament, tech tours, networking & reception • Closing of SEAT 2020 at the Famous Prince’s First Ave Bar with the SEAT Band as the opening act and wrapping up with a local cover band with F&B, networking and fun

Wednesday July 1st • University of Minnesota host Collegiate Leaders for morning discussions, tours & networking break- fast STADIUM PARTNERS SATURDAY NIGHT Advisory Board & Steering Committee and International VIP’s invited to a special networking event at Vikings Stadium – Tech tour, football skills contest on the field and networking reception. MONDAY NIGHT Evening Networking Event at Target Field, Home of the Minnesota Twins. Food, Drinks, Tours! TUESDAY NIGHT Timberwolves & Lynx host SEAT Basketball tournament, tech tours, F&B, networking & reception HOTEL PARTNER Hyatt Regency Minneapolis 1300 Nicollet Mall Minneapolis, MN 55403 June 27-July 1, 2020

Standard rooms for $149-199 / Night

Room upgrades (Limited availability): Junior Suites: $10.00 Additional Executive Suites: $30.00 Additional Regency Club: $40.00 Additional Park Suites: $100.00 Additional Select Suite: $150.00 Additional VIP Suites: $300.00 Additional Premiere Suites: $400.00 Additional Executive Advisory Board

Aaron LeValley Daniel Brusilovsky SVP, Business Director, Consumer Operations & Strategy Products & Technology at AEG at Golden State Warriors

Brian Shield David Jones VP, IT at Boston Red Senior Vice President Sox of IT at Anschutz Entertainment Group

Brian Costello David Payne Director, Digital Media Senior Technology / Editor-In-Chief at Strategist - Athletics Portland Timbers at University of Oklahoma Information Technology

Charlie Sung Shin Denise Taylor VP, Strategy & Analytics Global CIO at Unibail- at Major League Soccer Rodamco-Westfield

Chris Freet Geoff Wilson Deputy AD for External Sports Strategist, FIFA/ Engagement at Kansas UEFA/AFC/FIBA Jayhawks Executive Advisory Board

Jay Riola Scott Kegley Senior Vice President Executive Director of Strategy & of Digital Media Innovation at Orland & Innovation at Magic Minnesota Vikings

John Winborn Shane Harmon CIO at AS Roma / Chief Executive at Stadio Della Roma Westpac Stadium

Jonathan Becher Stephen Bourke President at San Jose Founder, Advisor, Sharks Strategist at SB1sport

Mitch Helgerson Steve Reese Senior Vice President, CIO at Phoenix Suns Marketing and Ticket Sales at Minnesota Wild

Sasha Puric Tommy Regan CTO at Philadelphia Sr. Director of IT at 76ers Virginia Tech Athletics ADVISORS / SUBJECT MATTER EXPERTS

Jesper Nyholm Paul Greenberg Advisor, Health & Well- Advisor, External Being Relations

Jack Elkins Dan Migala Advisor, Leadership & Advisor, Business Innovation Advancement

Katee Arrington Christine Stoffel Advisor, Women’s CEO at SEAT Leadership

MINNESOTA HOST COMMITTEE

• Doug Goon – University of Minnesota • John Avenson – Minnesota Twins • Matt Meunier – Sports Minnesota (Minnesota Sports Commission) • Mike Grahl – Minnesota Timberwolves/Lynx • Mitch Helgerson – Minnesota Wild • Patrick Wand – Mall of America • Richard Wang – Minnesota Vikings • Scott Kegley – Minnesota Vikings • Ted Johnson – Minnesota Timberwolves/Lynx • Christine Stoffel – SEAT • Dallas Michael - SEAT Steering Committee: Coming Soon Emerald Sponsorships

EMERALD – Individual Track Sponsor (STARTING AT $32K)

Emerald Sponsorship - Individual Track Sponsor Exceptional opportunity to be front and center in the SEAT Community, sharing your brand messaging, gaining incredible exposure and visibility before, during and after the SEAT event, along with being seen as a key thought-leader in the industry. Only 4 Available*********** General Session: Data & BI Track: **SOLD** Digital Track: Venue Tech Track:: ** SOLD**

Premium Access & Key Activations: • The highest level of premium visibility to the sports & entertainment decision-makers. • Included: Access to the Full Attendee and Contact list for SEAT 2020. *List provided after the event. • Included: Premium brand exposure to every SEAT 2020 attendee. • Included: Premium networking and relationship-building opportunities. • Included: Your logo/ messaging will be placed on the stage back-drop of the appropriate session room stage. • Included: 2 Guaranteed Speaking opportunities – Private Luncheon Session AND a speaking oppor- tunity. • Included: Your company is included as a speaker in an Executive Panel Track Session: Opportunity to collaborate with the Advisory Board & Christine Stoffel to create an engaging and exciting execu- tive panel discussion for one of the appropriate sessions on the program hosted for everyone at the SEAT 2020 Event! • Included: Executive Passes: 7 • Included: Private catered luncheon included to be hosted for up to 30 in a Private Suite for Tuesday of the conference. Exceptional networking and closed door round-table discussion opportunity with 30 hand-selected industry leaders whom are current customers or future potential customers of your company. • Sponsorship announcement post (Twitter, Facebook, Linkedin, Instagram) • Included in the event sponsorship introduction video • Included in the end of event thank you video • Logo featured on the SEAT website • Unlimited Retweets during the event Platinum Sponsorships

PLATINUM – Private Luncheon Sponsor (STARTING AT $28K)

Platinum Sponsorship - Private Luncheon Sponsor with Private Suite Worth every penny with the level of activation elements included in this sponsorship!

• Everyone loves this sponsorship because it is considered a private/exclusive lunch n learn opportuni- ty giving your company an exceptional opportunity to deeply share, collaborate and create an immer- sive experience in an intimate setting, right in your own private suite. • Included: Large Private Suite – This is a large private suite directly in the flow of foot traffic of the conference attendees. • Included: The private luncheon is catered and served for up to 30 of sport & entertainment leaders of your choosing from the registration list. This is a guaranteed 1 hour speaking opportunity at SEAT to share your customers message with select and relevant sport & entertainment leaders. This catered luncheon is served in your private suite which can be fully branded (see addons). • Included: The private catered luncheon can be a collaborative hour conducted as a round-table dis- cussion, or a best practices discussion or several case study presentations. There are many options to ensure that this is a premium opportunity to partner with the sport & entertainment leaders to share & learn. • Included: Executive Passes: 6 • Included: I will personally be partnering with your organization to create an immersive experience for this sponsorship. I will bring an Advisory Board Member to also be a Champion for this luncheon and to be a part of the collaboration process to assisting in creating a great structure for content sharing specific to your organization. • Sponsorship announcement post (Twitter, Facebook, Linkedin, Instagram) • Included in the event sponsorship introduction video • Included in the end of event thank you video • Logo featured on the SEAT website • Unlimited Retweets during the event Gold Sponsorships

GOLD – Specialty Exclusive Branding Sponsor (STARTING AT $20K)

Benefits and Marketing Activations: • Included: Executive Passes: 4 • Branded Lounge with furniture (limited availability) • Standard 10x10 Branded Wall Banner (Upgrades available - See Add-ons) • Costs covered for sponsorship branding are the design, printing and installation. • Exceptional brand visibility throughout the conference! • Sponsorship announcement post (Twitter, Facebook, Linkedin, Instagram) • Included in the event sponsorship introduction video • Included in the end of event thank you video • Logo featured on the SEAT website • Unlimited Retweets during the event

“REGISTRATION SPONSOR” (“GOLD PLUS” STARTING AT $22.5k) The SEAT Conference registration desk is custom designed, which will include your company logo prominently displayed for premium exposure. The SEAT registration desk is set-up in a high traffic area, therefore your branding will receive extensive visibility.

Specialty Lounges

“NICOLLET PROMENADE LOUNGE” (“GOLD PLUS” STARTING AT $22.5k) • A lounge area on the walkway to the sessions for exceptional visibility and hang-out access. • A large 10x20 wall banner fully CUSTOMIZED with your logo and branding for EVERYONE to see! • Additional Executive Passes: 1 • “GREENWAY PROMENADE LOUNGE” (“GOLD PLUS” STARTING AT $22.5k) • A lounge area on the walkway to the private suites for exceptional visibility and hang-out access. • A large 10x20 wall banner fully CUSTOMIZED with your logo and branding for EVERYONE to see! • Additional Executive Passes: 1

“NORTHSTAR PROMENDAE LOUNGE” (“GOLD PLUS” STARTING AT $22.5k) • A lounge area on the walkway to the general session for exceptional visibility and hang-out access. • A large 10x20 wall banner fully CUSTOMIZED with your logo and branding for EVERYONE to see! • Additional Executive Passes: 1 “THE ONLY WAY UP SPONSOR” - Escalator Wraps (STARTING AT $20K) This is a sponsorship that is exclusive with your company logo and branding on the main escala- tors and ONLY access that will be available to the SEAT Conference attendees.

“CREDENTIALS SPONSOR” (STARTING AT $20K) Your company logo will be on the SEAT 2018 Conference custom designed badges. Badge creden- tials are distributed during registration and worn by all conference registrants.

“MOBILE APP SPONSOR” (STARTING AT $20K) As the Mobile App Sponsor, your logo will be front & center on the SEAT 2020 event mobile app. SEAT has high levels of engagement on the SEAT Mobile app, so don’t miss this opportunity to have your brand HIGHLY visible to EVERY attendee of the event as they download and use the mo- bile app before, during AND after the conference!!

“COFFEE STATION SPONSOR” (STARTING AT $20K) Coffee stations stationed throughout the conference area. Your company’s logo and brand mes- saging will be imprinted on a customized black 6’ table cover on the water tables.

“WATER STATION SPONSOR” (STARTING AT $20K) Water stations stationed throughout the conference area. Your company’s logo and brand messag- ing will be imprinted on a customized black 6’ table cover on the water tables.

“MORNING RUN” (STARTING AT $20K) Branded water bottles and towels will be provided to all SEAT participants for the daily morning run.

***Sample specialty lounge with a 10x20 backlit banner and lounge furniture*** “HOTEL LOBBY SPONSOR” (“GOLD PLUS” STARTING AT $22.5k) • The hotel lobby will be branded with your company messaging to create maximum visibility through- out the duration of the event. • Additional Executive Passes: 1

***Sample hotel lobby branding area***

“LANYARD SPONSOR” (STARTING AT $20K) Your company has the opportunity to have YOUR company logo imprinted on the lanyards for all SEAT 2020 Conference attendees to wear during the conference sessions & events!

“WI-FI SPONSOR” (STARTING AT $20K) As the Wi-Fi sponsor, The SEAT 2020 Wi-Fi login will be named and branded after your company.

“HOTEL BAR SPONSOR” (“GOLD PLUS” STARTING AT $22.5k) • The hotel bar will be branded with your company messaging to create maximum visibility throughout the duration of the event. • Additional Executive Passes: 1

“HOTEL ENTRANCE SPONSOR” (“GOLD PLUS” STARTING AT $22.5k) • The hotel entrance will be branded with your company messaging to create maximum visibility throughout the duration of the event. • Additional Executive Passes: 1

“HOTEL ELEVATOR SPONSOR” ( 7 elevators) (“GOLD PLUS” STARTING AT $22.5k) • The hotel elevator will be branded with your company messaging to create maximum visibility throughout the duration of the event. • Additional Executive Passes: 1 “WALKWAY SPONSOR” (1 glass railing) (“GOLD PLUS” STARTING AT $22.5k) • The glass railing in the main walkway to the conference will be branded with your company messag- ing to create maximum visibility throughout the duration of the event. • Additional Executive Passes: 1

“DIRECTIONAL SIGNAGE SPONSOR” (7 directional pop ups) (“GOLD PLUS” STARTING AT $22.5k) • The directional sinage pop-ups will be located on each floor branded with your company messaging. • Additional Executive Passes: 1

“HOTEL ESCALATOR SPONSOR” (2 escalators) (“GOLD PLUS” STARTING AT $22.5k) • The hotel escalators will be branded with your company messaging to create maximum visibility throughout the duration of the event. • Additional Executive Passes: 1

“HOTEL FITNESS CENTER SPONSOR” (“GOLD PLUS” STARTING AT $22.5k) • The hotel fitness center will be branded with your company messaging to create maximum visibility throughout the duration of the event. • Additional Executive Passes: 1

“EXHIBIT HALL PILLAR SPONSOR” (8 pillars) (“GOLD PLUS” STARTING AT $22.5k) • The exhibit hall pillars will be branded with your company messaging to create maximum visibility throughout the duration of the event. • Additional Executive Passes: 1

“GENERAL ROOM PILLAR SPONSOR” ( 8 pillars) (“GOLD PLUS” STARTING AT $22.5k) • The general room pillars will be branded with your company messaging to create maximum visibility throughout the duration of the event. • Additional Executive Passes: 1

“NICOLLET PROMENADE PILLAR SPONSOR” (3 pillars) (“GOLD PLUS” STARTING AT $22.5k) • The Nicollet Promenade pillars (located outside the breakout sessions) will be branded with your company messaging to create maximum visibility throughout the duration of the event. • Additional Executive Passes: 1 ***Sample pillar branding area*** Silver Sponsorships

SILVER – Networking Event Co-Sponsor (STARTING AT $15K)

Benefits and Marketing Activations: • Custom branding will be displayed on their screens and in the venue. • Executive passes: 3 • Being named a SEAT Networking Event Sponsor in the Conference Mobile App • For an additional $1400, you receive a branded, back lit 10x10 lounge. • Sponsorship announcement post (Twitter, Facebook, Linkedin, Instagram) • Included in the event sponsorship introduction video • Included in the end of event thank you video • Logo featured on the SEAT website • Unlimited Retweets during the event

“SATURDAY VIKING STEERING COMMITTEE & ADVISORY BOARD NETWORKING EVENT” • Hosted @ U.S Bank Stadium with drinks, food, tours, skills competitions, and more!

“SUNDAY EXHIBIT HALL NETWORKING EVENT” • Hosted in the exhibit hall with craft beers, food, and networking!

“MONDAY TWINS NETWORKING EVENT” • Hosted @ Target Field with drinks, food, tours, skills competitions, and more!

“TUESDAY TIMBERWOLVES NETWORKING EVENT” • Hosted @ Target Center with drinks, food, tours, skills competitions, and more!

“TUESDAY FIRST AVENUE NETWORKING EVENT” • Hosted @ First Avenue in downtown Minneapolis with food, drinks, and a live band! Bronze Sponsorships

BRONZE – Meals & Breaks Sponsor (STARTING AT $10K)

Benefits and Marketing Activations: • Executive passes: 2 • For an additional $1800, you receive a branded, back lit 10x10 lounge. • Sponsorship announcement post (Twitter, Facebook, Linkedin, Instagram) • Included in the event sponsorship introduction video • Included in the end of event thank you video • Logo featured on the SEAT website • Unlimited Retweets during the event

“SEAT 2020 SUNDAY BREAKFAST SPONSOR” • All breakfasts are co-sponsored by multiple sponsors

“SEAT 2020 SUNDAY LUNCH SPONSOR” • All lunches are co-sponsored by multiple sponsors

“SEAT 2020 SUNDAY BREAK SPONSOR” • All breaks are co-sponsored by multiple sponsors • “SEAT 2020 MONDAY BREAKFAST SPONSOR” • All breakfasts are co-sponsored by multiple sponsors

“SEAT 2020 MONDAY LUNCH SPONSOR” • All lunches are co-sponsored by multiple sponsors

“SEAT 2020 MONDAY BREAK SPONSOR” • All breaks are co-sponsored by multiple sponsors • “SEAT 2020 TUESDAY BREAKFAST SPONSOR” • All breakfasts are co-sponsored by multiple sponsors

“SEAT 2020 TUESDAY LUNCH SPONSOR” • All lunches are co-sponsored by multiple sponsors

“SEAT 2020 TUESDAY BREAK SPONSOR” • All breaks are co-sponsored by multiple sponsors Marketing Add-ons

LOUNGE UPGRADES: RAFFLE GIVEAWAYS: PRICING COMING SOON! In addition to the selected item you will receive a custom mar- Upgrade your lounge beyond keting campaign advertising your giveaway. A tab will be cre- what’s included to stand out from ated on the mobile app highlighting your item along with push the pack. Options include: notifications throughout the event.

• 10x15 Banner (From 10x10) • Ipad - $1200 • Headphones - $175 • 10x20 Banner (From 10x10) • TV - $1000 • Amazon Kindle - $500 • Additional Couch • Desktop Monitor - $700 • Apple Watch - $850 • Additional Chair • Fitbit - $500 • VR Headset - $700 • High-top Table • Amazon Alexa - $700 • Drone - $650 • Two High-top Chairs • Google Home - $650 • $100 Amazon Card - $250 • TV Screen • Bluetooth Speakers - $500 • $100 Uber Card - $250 • Nest Thermostat - $750 • $100 Netflix Card - $250 • French Press - $275 • $100 Sbucks Card - $250 • Apple Air Pods - $400 • Air Fryer - $550

BRANDED GIVEAWAY ITEMS: In addition to the selected item you will receive a custom marketing campaign advertising your give- away. A tab will be created on the mobile app highlighting your item along with push notifications throughout the event to drive traffic to your lounge.

• Exec Padfolios - $3700 • Coffee Tumblers - $2500 • Luggage Tags - $900 • Neck Pillows - $1800 • Pens - $750 • Coffee Mug - $1500 • Hats - $4200 • Stress Balls - $850 • Bags - $2500 • Portable Chargers - $5000 • Business Card Holders - $2500

MARKETING: Partner with the SEAT marketing team to facilitate a year long marketing campaign. Make your pres- ence at SEAT known by building momentum before the event!

• Monthly Re-Tweet (Twitter) - $49 • Monthly Case Study Post (Twitter, Linkedin, Facebook) - $99 • Monthly Graphic: Sponsorship Shoutout (Twitter, Linkedin, Facebook, Instagram) - $129 • Monthly Video: Sponsorship Shoutout (Twitter, Linkedin, Facebook, Instagram) - $149 • Quarterly Re-Tweet (Twitter) - $24 • Quarterly Case Study Post (Twitter, Linkedin, Facebook) - $49 • Quarterly Graphic: Sponsorship Shoutout (Twitter, Linkedin, Facebook, Instagram) - $99 • Quarterly Video: Sponsorship Shoutout (Twitter, Linkedin, Facebook, Instagram) - $119