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21-Msf-Media-Kit.Pdf Artwork by Kevin Cannon MINNESOTA STATE FAIR Aug. 26 - Labor Day, Sept. 6 1 Dear Members of the Media and State Fair Friends, After a year of pandemic-related closures and the cancellation of countless events, including the 2020 Minnesota State Fair, we are thrilled for the Great Minnesota Get-Back-Together! This 12-day celebration is one of our state’s most-treasured traditions and an integral part of Minnesota culture. Whether it is your first time covering the fair or you have been here for years, welcome! While things may look a little different, there are still stories to be discovered around every corner. We hope you will find this media kit to be a valuable resource as you put together your news coverage. We appreciate your support and look forward to working with you. Thank you, and we will see you Aug. 26 through Sept. 6 at the Great Minnesota Get-Together! Enjoy the fair! Minnesota State Fair Marketing & Communications Team On the cover: A small portion of the 2021 Official Commemorative Art by Kevin Cannon. Go to the “What’s New!” section in this media kit for more information on his artwork. To see the complete artwork, visit mnstatefair.org/commemorative-art/. This PDF of the media kit is updated as of Aug. 14, 2021. Because all information is subject to change, for the most up-to-date media kit, visit mnstatefair.org/get-involved/media/. If you have questions about this year’s plans, what’s new and what’s changed since the last time we got-together, use the Updates page on our website at mnstatefair.org/updates/. Check back often – this page will be updated frequently. 1265 Snelling Avenue North H St. Paul, MN 55108-3099 H 651-288-4400 H FAX 651-642-2440 H mnstatefair.org 2 TABLE OF CONTENTS Sections are organized alphabetically after the Media Services portion. MEDIA SERVICES ..................................................................................................................................................5 Marketing & Communications Department.........................................................................................................................................................6 Media Resources ..............................................................................................................................................................................................................6 Interview Arrangements ...............................................................................................................................................................................................6 Media Photo Galleries ....................................................................................................................................................................................................6 Online Media Room .........................................................................................................................................................................................................6 Photography Access & Video Footage Guidelines ...........................................................................................................................................7 Safety & Security .............................................................................................................................................................................................................7 Social Media ........................................................................................................................................................................................................................7 ATTENDANCE .........................................................................................................................................................8 Attendance Records .......................................................................................................................................................................................................9 COMPETITION & AG ............................................................................................................................................10 Agriculture, Competition & Education ................................................................................................................................................................11 CORPORATE PROFILE .......................................................................................................................................19 Corporate Information ...............................................................................................................................................................................................20 Minnesota State Fair Foundation ..........................................................................................................................................................................20 Recycling & Composting Information..................................................................................................................................................................20 ENTERTAINMENT .............................................................................................................................................. 22 Fireworks Spectacular ................................................................................................................................................................................................23 Free Entertainment Stages ......................................................................................................................................................................................23 Free Entertainment on the Fairgrounds .............................................................................................................................................................27 Grandstand Concert Series ......................................................................................................................................................................................29 FOOD & BEVERAGE ............................................................................................................................................35 All Foods ............................................................................................................................................................................................................................36 Concessions & Exhibits ..............................................................................................................................................................................................36 Fair Finder: Food ............................................................................................................................................................................................................36 Foods On-A-Stick .........................................................................................................................................................................................................36 Official New Foods for 2021....................................................................................................................................................................................36 GETTING TO THE FAIR ......................................................................................................................................39 GUEST SERVICES.................................................................................................................................................42 HISTORY ................................................................................................................................................................47 Minnesota State Agricultural Society History ..................................................................................................................................................48 2021 Anniversaries ......................................................................................................................................................................................................48 Fairchild and Fairborne Mascots ............................................................................................................................................................................49 Historical Dates ..............................................................................................................................................................................................................49 Historic Buildings & Landmarks .............................................................................................................................................................................52 History & Heritage Center ........................................................................................................................................................................................55 State Fair Digital Archives .........................................................................................................................................................................................56 3 SPECIAL DAYS & EVENTS ..................................................................................................................................57 Calendar/Day
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