J. WALTER THOMPSON COMPANY NEWS VOLUME XXIII, NO. 39 FOR STAFF MEMBERS ONLY NOVEMBER 22, 196B

New Montreal office has gala opening at Place Bonaventure MONTREAL—JWT-Montreal most effec­ "We want this to be a real, alive thing," punches. He knows where the ad business tively celebrated the opening of its Place Raimond D. Senior, president of JWT- is at." Bonaventure offices with two receptions Canada, had told staffers. And a real Highlight of the opening ceremonies which saw more than 800 clients, media alive thing the two receptions were. (Pic­ was presentation of a $1,500 scholarship people, suppliers and local dignitaries tures in next issue of JWT NEWS.) to Jean R. Gagnon of Quebec City who swarm through the new quarters on Floor Guests of honor from New York were is taking his master's degree in Laval D of Montreal's new business and trade- Dan Seymour, Jack Devine and Henry University's School of Business Adminis­ show center, Nov. 14-15. tration. This scholarship is the first of The receptions were held in the actual Schedule interruption two to be awarded a student in French JWT offices to give a flavor of the crea­ language. tive atmosphere of the agency. For many Due to the Thanksgiving Holiday, Purpose of this JWT award is to en­ guests it was a revelation. More than the next issue of JWT NEWS will ap­ courage French language marketers at the 60 pieces of Canadian contemporary art, pear on December 6, 1968. highest possible level. many of them the work of JWT staffers, The Montreal opening marks the third decorated the walls. Slide presentations of Schachte. time in less than two years that JWT various JWT-Montreal campaigns were in Mr. Seymour was interviewed by Boris offices in Canada have outgrown their continuous review. Rehearsals were in Miskew, business editor of Canadian Press. former quarters and moved into larger, progress in the new broadcast recording Commented Miskew after the interview more central locations. Says Rai Senior, studio. —"There's a guy who doesn't pull his "JWT-Canada is really on the move." Three JWTers appointed to Nixon's White House staff NEW YORK — Associated Press, Time tants" that two other former JWTers, also sibility on the Scott Paper account. magazine, Editor & Publisher were among from California, were appointed by Mr. While at USC, Chapin worked as a field some of the publications which telephoned Nixon, starting the phone calls from the representative for Nixon's gubernatorial 1WT this week to ask for more informa­ press. campaign and later participated in the fall tion on former JWTers who have been Ron Ziegler, 29 years old, will serve campaigning in 1966. He left JWT in selected by President-elect Richard Nixon as special assistant to the President in January, 1967, to "go into politics." for his White House staff. charge of press relations. Ron, who had Returning to NYO after working on H. R. (Bob) Haldeman, 42, who was been with the LA office of JWT since Nixon's Presidential campaign are Martin former manager of the JWT office in LA, 1962, was Mr. Nixon's travelling press was named by Mr. Nixon to be his special aide in the political campaign. While at assistant in what the NY Times said was, JWT-LA, he served as account representa­ "roughly defined as 'the general adminis­ tive on KNBC-TV, Walt Disney Produc­ trative area.' His major responsibility, it tions, 7-Up Bottling Company of LA and appeared, will be to monitor and manage Blue Chip Stamps. the activities of the entire White House He got his start in politics by serving staff." as Nixon's traveling press aide in the 1962 Later, in an interview, Mr. Haldeman California gubernatorial race. He also said that he and several other men would was press and PR director of the Repub­ be members of a "small group of assis­ lican Central Committee from October, R. Ziegler D. Chapin tants to the President." They will be as- 1961 to May, 1962. He left JWT-LA in Werner, JWT copywriter since 1959, who March, 1968 to join the Nixon team. is now back at his desk, and Jack Frost, Also named as special assistant to the JWT art director, who will return on Dec. new President was Dwight Chapin, who 2 after a vacation. Harry Treleavan, who will be in charge of schedules and travel. resigned from JWT earlier this year and He joined JWT-LA's media department in H. R. then joined the Nixon campaign staff as 1963 after receiving a BA from the Uni­ Haldeman director of all advertising, has not an­ versity of Southern California in June of nounced his future plans. that year. For the past several years, he Martin's job was part of a 6-man spe­ has worked in NYO with primary respon- cial unit which created most of the print, radio and TV advertising for the President­ signed general administrative responsibili­ New business for Peru elect. "We worked a good 12 hours a ties in the White House and will form a LIMA—JWT-Peru has been named to day for weeks on end," he said. "Tele­ personal cadre around the President. handle Ford Corporate advertising in ad­ phoning alone was pretty exhausting. I was In the administrative tier directly below dition to its present assigment on product always on the road—in California or Mr. Haldeman and his group will be a advertising. The office now is responsible Washington, D.C." "arger number of men carrying the title for all Ford advertising in Peru. Jack's responsibilities included establish­ f "special assistants to the President" Peru has been added to the roster of ing a general look or art format for the • ho will be assigned specific functions JWT offices which handled Dunlop Tyre print ads and promotional materials. He such as press relations, appointments, advertising in Argentina, Australia, Ger­ designed everything from bumper stickers travel, speech writing, etc. Mr. Haldeman many and Italy. The JWT-Peru assign­ to local newspaper ads, billboards, cam­ reported. ment also includes publicity and public paign buttons. Jack joined JWT in 1948, It is to these posts of "special assis­ relations. working in Detroit, Miami and New York. New vp's in New York office Are storyboards dead? NEW YORK — Account supervisors Roy Ford TV commercial starts out as 8mm home movie Glah and Clark Holt of NYO have been elected vice presidents of JWT. NEW YORK — You'll be seeing a Ford and his wife "remember" some last-minute Roy Glah is a veteran of two JWT of­ commercial on the November 24 NFL items and begin some frantic loadin, fices, New York and Amsterdam. After broadcast on CBS which didn't take the which is speeded up with a Keystone coi graduating from Cornell University with usual route to the client. Instead of being effect in the film. Each time they add • a B.F.A. degree (he also studied at the presented as a script or storyboard, it was the load in the seemingly bottomless wag­ Pennsylvania Academy of Art, the Art Stu­ shot as an 8mm experimental film by NYO on, there is another chance to demonstrate dents League and Pratt Institute), Roy associate creative supervisors Bert Metter the features of the "Magic Doorgate." joined JWT in 1957 in the copy area. He and Joe Feke. In the humorous ending, the family Bert, who heads the Ford Forward Plan­ drives off, certain they have everything. A ning Group, and Joe wanted to try using sudden wail causes them to back up for 8mm films as an inexpensive way to pre­ the one thing they forgot to pack—their view TV ideas for the client. baby. Their first attempt was a spot to sell Bert and Joe edited the film, added a Ford's new 3-way "Magic Doorgate" on station wagons. They conscripted art direc­ sound track and it was presented to client. tor Gene Blasen and his family and filmed The film was approved and reshot in the story of a typical family about to leave 35mm. Known in the Ford group as Pov­ R. Glah on vacation. erty Productions, Bert and Joe produced left to serve in the Army for two years As they pack their station wagon, Gene their 8mm version for about $100. and on his return decided to move into 8 MM clips account work. Roy became a buyer in the media de­ partment, then a media planner and, in 1962, an account representative on Scott. In 1964, he was transferred to Amsterdam where he was account supervisor on Uni­ lever, Ford, Pan Am, Chesterfield and Vicks and, for his last year and half there, served as assistant manager of the office. After his return to NYO this July, Roy became account supervisor on Chun King Frozen Foods, responsible for the adver­ tising on twenty products within three major categories. Clark Holt joined JWT in 1959 as a media buyer, following several years in the media department of Lennen & Newell and as a representative for Chain Store Age. In 1961, he became a representative on Pan Am and in 1967 became account supervisor for Pan Am's North American Division—responsible for all Pan Am ad­ vertising placed in the U.S. and Canada. In addition, Clark also worked on First National City Bank, McGraw Edison and Inter. Continental Hotels. Presently, he also supervises the American National Red Cross, a volunteer account. 1 A native of Colorado, Clark is a grad­ uate of Ohio State University. -Q Bombay Dreamflower contest gets 50,000 entries BOMBAY — A "Name the Dreamflower cash prizes, entrants sent in a cap of a Girl" promotional contest organized by large or medium sized Dreamflower Talc Chesebrough-Pond's and JWT-Bombay this or a receipt for the family size tin and Fall brought in over 50,000 entries. completed the sentence "I use Pond's Competing for a car, a scooter and 150 Dreamflower Talc because. . . ." Entry forms were published in news­ papers and placed in stores carrying Dreamflower Talc. Final judging was held at JWT in October. Representatives of Pond's and JWT; Dr. Jangiani, editor of Femina; painter Jehangir Sabawala, educa­ tor Prof. E. Mendonca and social worker Mrs. Tambay Vaidya served as judges. The first-prize winner was Miss Sheila Barse for her entry—Monisha (which in Home-sewn fashions take to the ice in a 50-piece Bengali, means "my wish"). Her reason: fashion show which highlighted the opening rally^^ ". . . it assures me of a fragrant day." of the 1968 New York City United Hospital Funo^A Second prize went to Mrs. Susheela who drive on November 8. Fashions were created from^^F patterns and fabrics available at the Singer Center Judges for the Pond's contest, seen working clock­ named the Dreamflower girl Kumal Kali— in Rockefeller Plaza, adjacent to the scene of the wise, are J. Sabawala, Dr. Jangiani, JWT's Mrs. meaning "delicate bud." Her reason: ". . . event, the Rockefeller Center Skating Pond. Show Swaminadhan, Pond's John Pereira, an aide, JWT's It's the only talc which reveals hidden was produced by Isabel Hamilton, with help from Greg Bathon, Mrs. Vaidya and Prof. Mendonca. beauty and gives the Kumal Kali look." NYO PR group and the United Hospital Fund staff. Jantzen swings in Majorca with Spring and Summer lines SAN FRANCISCO—An exciting new cam­ cliffs and water, of wooden carts and paign for Jantzen Men's Wear Division squid boats—peopled with handsome Jant­ pa. gan with a song, lights and action, but zen International Sports Club members te advertising theme continues: Jantzen wearing Jantzen's spring and summer gar­ poken Here! ments in colors that coordinate with the The "here" of the campaign for the Spanish landscape, reflect the sunrise and Spring and Summer lines is a little Span­ sunset. For this location work, the JWT- ish isle. Color is the big message. The SF creative team — copywriter Taylor Jantzen language is spoken in the spirit of Chambers and art director Victor Ameri Majorca . . . for universal understanding. —journeyed to Majorca this past June, The prelude: Shooting sunlit scenes of taking along nine famous athletes and Spanish plazas and fishing wharves, of top-notch color photographer, Peter Sam- erjan. Swing the action back to the San Fran­ cisco office where the account team on Jantzen had a two-fold job. While solidi­ fying all the romantic Spanish elements into a hard-sell advertising campaign, they Jantzen spoken here. also planned an entirely different client presentation as well. In August, Portland, Oregon, was the scene for the Jantzen Men's Wear Con­ vention and JWT-SF came on strong. "Going Places with Jantzen" was the as an introduction to each phase of the theme of the convention. An original program. song composed by JWTers Art Odell and The new account team of Dick Isaacs Cheryl Van Hammersveld entitled lant- (account supervisor), Taylor Chambers zen's Going Places began the advertising and Gene Berson (copy), Victor Ameri presentation. With lights out except for (art), Frank Regalado (media), and Bob a hot spot on Cheryl singing and playing Simon (production), was introduced via guitar, the show was on. The pace got slide pictures of the team contrasted with faster; the action wilder. Four- slide pro­ interspersed, humorous slides from the jectors and one 16 mm. movie projector fast-cut projectors. Then the new adver­ were used simultaneously. tisements were presented. Dick Isaacs acted as narrator; Sally The entire presentation was acclaimed Lowry directed the entire production. one of the best ever seen by Jantzen pres­ Cheryl sang a verse of the Jantzen song ident, Robert Roth. The finale: The entire program ap­ proved and in production. Trade adver­ Evans: "We must get vitality into the Negro market" tisements began running this September NEW YORK—"The greatest problem we lated. in Men's Wear, California Men's Stylist face today is to determine what effects "I think I speak for the Black people and Clothes. This schedule continues civil rights will have on marketing." and I'm proud of it. We Black people through November, 1968. Tlie consumer So stated Leonard Evans, Jr., editor can't lose our visibility. How do you sell schedule begins December '68 running and publisher of "Tuesday," a Black sup­ me? You sell me when you don't remind through June, 1969 using these maga­ plement for daily newspapers, when he zines: New York Sunday Times Maga­ spoke to a full house in Screening Room zine, Newsweek, Playboy, Sports Illu­ A, NYO, in the first of a series of talks strated, and Esquire. Ads are full-color, entitled, "Professional Perspectives." and vary in size from one page to a two- "Will the young Black people of today page spread. Special classification publi­ follow their parents and buy national cations on the schedule are Surfer and brand products or will there be brand Leonard Boy's Life. disloyalty and a great growth of private Evans, Jr. labels?" Mr. Evans told his listeners to be aware of the result of urban renewal—Negro removal, as he said some people call it. He asked his audience to think what hap­ pens when urban renewal comes into a me of what I am." city. Where does the retailer go? What Mr. Evans stressed the rapid growth happens to national brands? What happens of the Black market in the United States. to super markets? What will be the effect He said it is composed of 24 million peo­ of soul food? How will we advertise to the ple who have a gross income of 32 billion Black people? Will we just drop a Black dollars. If the Black community were model into the picture or will we use the segregated as a nation, Mr. Evans said, whole new Black language? it would be the 10th wealthiest nation in Mr. Evans cited a news item in a recent the world. That's how big a market it is. issue of Time magazine which quoted a The problem, Mr. Evans told his listen­ spokesman for the churches as telling a ers, is that only 2 per cent of that gross WINNERS—JWT-Santiago layout artist Maria Eu­ ^^iurch meeting that the church for years income stays in the ghetto. The ghetto genia Martinea and art director Patricio Marre (Ms been selling "spookism." And what is a ghost town. We need to adjust the look at the posters which won them honorable is "spookism"? That, he defined, as sell­ balance of payments so more of that mention in a national competition organized by ing a way of going somewhere without money stays in the ghettos. We have got­ the Chilean National Agriculture Society. Over 500 entries were submitted and the winning posters the proper means of transportation. That ten the Blacks more jobs, but until we were used last month to publicize the annual is just one example of how the new Black "get more money in the ghettoes, we can't international agricultural-industrial fair sponsored language is being used. It has to be trans­ get vitality into the Negro market." by the Society in Santiago. Behind the cameras at JWT-San Juan: iiOperation Double R" a winner Cowboys lasso sales for Standard Brands SAN JUAN—A sales promotion film, con­ ceived and executed by a JWT-San Juan team for Ronrico Rum (General Wine & Spirits) has won a silver award at the 1968 International Film and Television Festival held in New York. "Operation Double R" is a departure from the routine documentary. It has more in common with Batman than with the films of Robert Flaherty. It is dedicated to the super-pop heroes of 1968. "Double R," a female James Bond, comes to Puerto Rico to steal the Ronrico formula. "Double R" is a very contem­ porary girl. She travels Pan Am, wears mini skirts and drives a Cougar. She is Westerns are being made in Spain with American stars, and in Italy with German and other continental obviously the "girl to remember" in her actors ... so why not cowboys in Puerto Rico? JWT-San Juan has just produced a color commercial entitled "Cowboy" for Gelatina Royal, using bikini, in a yellow raincoat or a high black small boys. In this commercial (see pictures above), the bad guy walks into the town's saloon—much to boots' "spy" outfit. the dismay of those assembled there—to get his favorite dessert. Not until he is reassured that it is What "Double R" does is sneak around Royal Gelatin does he taste it and obviously enjoy it. the Ronrico plant in .Arecibo, Puerto Rico, The saloon was built at a local film studio and the cast of good and bad guys is all from San Juan. while a mystery man with a synthetic grin So are concept and execution. follows her everywhere. "Double R" is a subject for the color the time this brief adventure is over, and Clearly "Double R," girl super spy, has camera and the camera (as many as three "Double R" is only 22 minutes long, the an immediate impact on the viewer, but were used simultaneously) is never far message has been hammered into the most the Ronrico quality image lingers on in his away. To enter the plant, she climbs a wall reluctant heads. memory. (while the Jerry Jerome original music in This picture shows how Ronrico is made The film was written by Armando Noel the track keeps the tension and excitement —with care, love and affection. As for the and Ralph Carazo with art direction by mounting), and doesn't crash out through plant, it is big, clean and looks a bit like Erick Perez. Armando also was the pro­ the front gate till she has covered the as­ an MGM studio. ducer. signed territory from fermentation to bot­ tling. For the intended audience (the busy ¥.rrk U.S. clients booklet out this week NEW YORK—Some of the best read­ ing of the year is in the 1969 issue of JWT's booklet of U.S. clients. Copies are being distributed to all U.S. offices this week. The Consumer Brand Name Shopping Guide, in the rear of the booklet, offers an alphabetical selec­ Outside the modern Ronrico plant in Arecibo, the director instructs "Double R" on her mission. Stealthily, tion of quality products from Appli­ she breaks into the complex, examining the operation in one building, tasting that quality Ronrico flavor ances (Singer Sewing Machines) to in another, and photographing the inside of a third with a mini-camera. Writing Instruments (Parker Pens). salesman who has to be shown and told) "Double R" is a pleasant surprise, a "fan­ tasy" of their very own with a beautiful girl spy in a mini-raincoat in color, with up-to-date music. What about the message? Sock it to them "Double R" . . . and she does! By MEXICO CITY-Founding Communications seminars members of JWT-Mex­ ico were honored at a aid staffers in Brazil reception in the office of Austin S. Parker, general SAO PAULO—A series of monthly semi­ manager. They are, I. to nars, sponsored by the Sao Paulo office is r., Alfonso Ortiz, senior art director and creative capturing the interest of both staff mem­ group head; Esperanza bers and clients. Mufioz, assistant control­ The guests are directors of TV stations, ler; Juan Vargas, head of the Radio Department; radio, newspaper and other media, who Maria Elena Arroyo, me­ have been invited to talk on the develop­ dia director, Mr. Parker, ment of their enterprises and future plans. and Alice Schirmacher, administrator. Creative In October the guest was Mr. Edmundo Department. In recogni­ Monteiro, head of Brazil's largest chauj^ tion of their devoted of newspapers, TV and radio stations. tn^P service and loyalty, and WTM's 25th anniversary, Diarios Associados. These informal con­ ecfch was presented with tacts with the heads of communications a set of gold coins mint­ media have been extremely valuable for ed in Mexico. both agency staffers and our clients. J. WALTER THOMPSON COMPANY JWT NEWS New York News November 22, 1968 FOR STAFF MEMBERS ONLY

Receptionists offer smiles and help on every NYO floor For many people, the receptionists on who is waiting for a TV reel. "It's very "missing the public as well as the bustle floors 7-14 of NYO are JWT. These gra­ stimulating and great fun," is the way of business." Two years ago she joined cious, talented ladies know where every­ Margaret sums it up. JWT and found the answer to her prayers! one sits, when Mr. Z. will be back, where "Call me Billye," says Lilian Roeder, In that time, she has served on every floor, the TV audition is being held, who is on 12. "Everyone else does." Billye is meeting many a new face and becoming waiting for a reel of TV commercials, well-known through the agency world in involved in the myriad of tasks that are who is holding a client meeting and, most New York, because her floor is the home particular to each floor here. important, in what conference room. of the NYO personnel department. Billye Shirlee Metz, who will be taking Mau­ Most of the public served by the re­ keeps a "candy dish" on her deck. It is de's post on 11 starting December 2, has ceptionists never go beyond their desks. her way of saying "Hello" and "Thanks" also been at JWT two years."I find people most exciting and that's why I like this work," Shirlee states. Felicia Gudebrod has been with JWT 12 years. She started out with the media department on 7 and then came to 14. There is much excitement on 14 because it is the home of the JWT international department, public relations and casting. Florence Layton Cristina Arango Edith Leslie Margaret FyfFe Maude Burke Her funniest experience was the day Messengers, for example, leave type proofs, tradesmen's bills, advance copies of magazines, mimeographed copies of press releases, photographs, and many other items too countless to name. The receptionists sign for each package, each envelope, each film—and see, without fail, that they are delivered to the proper per­ Mi. If S i\\\\\\\\\\\\\\\WKKKF~\ son without delay. Billye Roeder Felicia Gudebrod Kathleen Rinfret Mildred Langan Shirlee Metz Maude Burke, who is receptionist on ie headquarters floor, has announced to everyone who comes to her desk—from young men were being cast for a soap that she will retire from the Company messenger to a candidate for a VP job. commercial. They had to show their legs, on November 29. Maude, who has been Billye has been at JWT seven years. so when they arrived on the 14th floor, with JWT nearly 16 years, joined the Kathleen Rinfret has been with JWT they changed from their suit pants to NYO in March, 1953. two years. She is a former model and swimming shorts. "You should have seen "I like people," says Maude on the now is the supervisor of receptionists. She the startled look on the faces of people as eve of her retirement, "so it has been a was a housewife before she decided to they got off the elevator, looked into the fine job." return to work. casting reception room and saw this long line of young men, dressed in suit coats, Maude started her career as a recep­ Mildred Langan, relief receptionist, was shirts and ties and wearing swimming tionist on the 12th floor where personnel once in the beauty business as manager trunks, instead of the customary long is located. "I loved that," she explains, of the Richard Hudnut Salon and Du pants. They would look, turn away, look "because one met so many new and in­ Barry Success School. She also wrote again, and then break out into a smile teresting people every day. On the llth training copy for Dorothy Gray. A re­ or quiet laugh," Felicia recalls. floor, there is not as much activity, except tirement of a few years found Mildred for clients who come in." Cristina Arango worked for Bergdorf- African fashions come to NYO Goodman for two years in lingerie before joining NYO two years ago. She has not Black House Christmas Boutique will be held in the 12th floor conference room, NYO, on lost her love for department store work Mon., Tues. and Wed. from 9:30 A.M. to 5 P.M. and even now, this holiday season, she (Nov. 25-27). The display of African fashions is filling in, in her spare time, at Bloom- was sewn by women in the Bedtord-Stuyvesant ingdale's until Christmas. section of Brooklyn under the direction of Black Florence Layton came to work at NYO House personnel. in 1961 and was assigned the reception Black House is a segment of the Real Great desk on the 14th floor. Later she moved Society program in JWT's Program Brother pub­ to her present spot on 7. Prior to joining lic service operation. Project directors hope it NYO, Mrs. Layton had worked at Memo­ will provide jobs and public retail experience rial Hospital and, before that, had been for community members. The fashions, on sale in time for Christmas at home, raising her family. gifts, feature at-home and cruise wear. Edith Leslie who will be at JWT six The NYO will be treated to a special fashion months on Nov. 27, was a receptionist at show during lunch in the Century Room from a construction company on Park Avenue 12 to 2 P.M. Mon., Tues. and Wed. NYO staffers gefore joining the world of advertising. who volunteered to model include: Anita tee, Margaret Fyffe is surrounded by some Anita Edwards, Vivian togan, Mary tilly, tor- "bf JWT's better-known works of art at raine Callender, Christine Russell, Beverly Gas- her desk on 10. Since many of the NY kin, Beverly Wright and Anna Phoenix. Doris Ostrom, Jane Collins and Gayle Carl­ art directors are on 10, Margaret has an isle are handling the arrangements for the bou­ exceptionally busy desk. Queries range Vivian Logan Curtis Knight tique and fashion show for JWT. from how to get a job on the art staff to Staffers give time, talent to make "Ella's Night" one to remember Just the other morning, copywriter Ella, so many people had become involved shape up into an evening of evenings for Caroline Jones was on the phone talking that I knew it would have to be a bang- Ella: Jim Maltese, who designed the invi­ to Sidney Poitier's secretary, received a up affair." tations to the benefit as well as the st.^^ letter from Frank Sinatra in the NYO And that it is, as the honorary guest tionery for the letters. Other helpful talel^B mail and got some good news from Gracie list attests. With Mrs. Lindsay's help— was enlisted from Koichi Fukuda, wn^^ Mansion's Mary Lindsay. "Being thrown she personally addressed and signed many created the teaser postcards; Bill Lowe, into contact with a world of celebrities of the invitations—the community's re­ who designed a promotional piece; Shirley is something I've gradually become ac­ sponse has been very enthusiastic. Show Hughes pounded out many a piece of customed to in the past six months," business celebrities will turn out in num­ copy on her typewriter; Jerry O'Neill set Caroline admits with a smile. bers, many of them volunteering to enter­ type; Don Insull and Al Haase helped It's the more glamorous aspect of being tain! with engraving problems. Assistance in chairwoman of a Dec. 1 benefit evening JWT staffers have become involved, artwork came from Ahmad Sadiq, Becky honoring Miss Ella Fitzgerald with pro­ Hollinsworth and Charlie Colby, while ceeds going to The National Foundation John Gray drew Ella's picture which ap­ for Racial Equality in memory of Dr. pears on the invitation cover. Dan Palla- Martin Luther King, Jr. and the Social dino assisted Jim Maltese; Sherry Richard­ Welfare and scholarship Fund of the Tau son and Carol Bruce helped locate some Omega Chapter of her service sorority. hard-to-find addresses of celebrities. Leo Alpha Kappa Alpha. Guidali okayed type; Poppy Wheeler, Caroline had the brainstorm of center­ Caroline's secretary assisted her; and Reg­ ing the benefit around a tribute to Ella gie Ballard helped too. after reading an Earl Wilson column last With the efforts of these JWTers, Caro­ spring. In it, he recounted how busboys line's chores were made somewhat lighter. and elevator operators at the Americana Now she can sit back and anticipate the had honored Ella by presenting her with glimmer and glamour of an evening she's a set of diamond earrings. "Why not make envisioned since last January. That eve­ Ella (an honorary, though unheralded, ning will begin at 7:00 P.M., Sunday, Dec. chairwoman of the Martin Luther King 1 with a dinner, followed by music from Foundation) the guest of honor at our Clark Terry's Orchestra and special trib­ benefit?" pondered Caroline, and quicker utes by dignitaries. Donations are $17.50 than a wink, she was made chairwoman per person; tables of ten, $175.00. of the event. SPEECHLESS—Jim Maltese's ventriloquist puppet is Before formulating plans, Caroline had just that, because he's holding an invitation to If interested, tickets may be ordered by to secure the "go-ahead" from Ella her­ "Ella's Night" in his mouth. Caroline Jones, chair­ writing: self. A long correspondence ensued, lead­ woman of the benefit honoring Miss Fitzgerald, 1840 Amsterdam Ave., N.Y.C. 10031 peers over the shoulder of Jim, who is responsible ing Caroline to declare that "Ella is for both puppet and invitation. 503 West 150 St., #4R, N.Y.C. 10031 more heavily guarded than the President!" or calling AU 6-1840, 926-3037, 666-003i Meanwhile, Mayor Lindsay sent a prom­ too, in "Ella's Night," offering their talents or 677-5769. ise to be on hand to award Miss Fitz­ and services. "Whenever I came up with gerald the City's first Culture Award. Car- a new problem, I'd seek a staffer's aid. tier designed a special tribute for Ella, Before I knew it," says Caroline, "one Standard Brands next to meet symbolizing her classical rendition of "A more JWTer would be offering his extra Tisket, A Tasket." Caroline recalls, "By time to help assure the affair's success." Pan Am on football field the time I got an official affirmation from These JWTers helped make Dec. 1 It was a raw wind and a cold drizzle that blew over the second touch football game in Central Park. But neither seemed Traffic man Frank Anthon dies after 41 years at JWT to dampen the spirits of the Lever and Pan Am teams. Last Saturday found few NEW YORK—NYO was saddened chaos in the swift and never-ending rooters but a remarkable turnout on the this week by the unexpected death of flow of roughs, layouts, proofs. part of the battling teams. Frank Anthon, JWT traffic manager. A special type of person is needed A reputable final score was hard to Frank, one of the oldest JWT em­ to maintain this balance and Frank was come by. Everyone agrees it was a "wash ployees in length of service, joined the just that man. In 1966, he served as day miracle." It took Lever until the sec­ agency 41 years ago in 1927 when he president of the Advertising Agency ond half to warm up and then there was Production Club of New York and no stopping them. Lever scored all its that attests to his reputation among his touchdowns then to win (we think) by peers as a professional. 24-6. In his years at JWT, Frank worked Frank Pan Am faces the Standard Brands on almost every client account as well team in the third challenge. Same time, Anthon as new business presentations. He wrote same place (11:30 A.M., E. 80th St. field a manual, "How To Make The Date in Central Park) . . . rain, sleet, snow or Line with The Minimum Fuss," which whatever the elements have in store! is considered a traffic man's "Bible" and is a publication on which many JWTers depend. started work as a messenger in the Once asked what he particularly re­ mail room. membered about his years at JWT, By the very nature of his work, the Frank said, "Every day—yesterday, to­ traffic man's area in an advertising day, tomorrow—is one of the 'good old Through Nov. 29 The 10th floor galleries agency is the scene of constant activity days' because interesting people and will have a joint exhibition of illustrations and pressure. Frank was a man who interesting problems are always com­ by Jacqui Morgan and Bill Greer. Jaccj^^ could swing with each job, no matter ing up. There's no time limit on them." illustrated the JWT-Listerine college post.!l.^F the deadline, no matter the complica­ Frank and his wife, Dorothy, lived tions. As his close associates, have said, in Valley Stream over 20 years. They George Maciunas' unbelievably zany Frank was a balance between order and have two daughters, Doris and Frances. graphic designs may be seen in the 9th floor corridor gallery.