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The Mobile Broadband Explosion

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The Mobile Broadband Explosion Matts Sporre LTE Russia & CIS Forum 26-27 May Once upon a time… The Stockholm Telephone Tower - Opened 1887 Laying the Stockholm-Göteborg national cable 1923 Swedish police land-mobile-radio 1935 2 2009-05-28 Before you can walk… • Development 1949 - 1955 • Commercial life 1956 – 1969 • Fully automatic system. • 4 channels in 160 MHz band • Coverage - 30 km around Stockholm and Gothenburg • Phone equipment weight: 40kg • Maximum customer base: - 150 (1962) MTA – Mobile Telephony system A 3 2009-05-28 Before you can walk… • Development 1955 - 1965 • Commercial life 1965 – 1983 • Fully automatic system • 76-77.5 & 81-82.5 MHz bands • Coverage: - Stockholm, Gothenburg, Malmö • Equipment weight: 10 kg • Max customer base - 660 ( 1978) MTB – Mobile Telephony system B 4 2009-05-28 Before you can walk… • Development 1970 - 1971 • Commercial life 1971 - 1987 • A manual system • Coverage: Sweden, Norway and Denmark • Equipment weight - 4 kg • Maximum customer base: - 19 700 (1980) MTD – Mobile Telephony system D C 5 2009-05-28 Before you can walk… MTC = NMT = 1G C 6 2009-05-28 From 1G to 4G Hastighet 4G4G 2010 3G3G LTE 2003 2G UMTS 2G HSPA 1991 1G1G GSM GPRS 1981 EDGE NMT -80 -90 -00 -10 År 7 2009-05-28 Mobile Data Development Nordic Region Total traffic per country (all operators) Total Mobile Data 2 500 2 000 1 500 Sweden Finland Tbyte 1 000 Denmark 500 Mobile Data per user - 2002 2003 2004 2005 2006 2007 300,0 Year 250,0 200,0 Sweden 150,0 Finland Mbyte Denmark 100,0 50,0 0,0 2002 2003 2004 2005 2006 2007 Year Source: Swedish, Finnish and Danish regulators 9 2009-05-28 10 2009 1000% 1500% 2000% 2500% 3000% 3500% 4000% 500% Traffic 0% - 05 - 28 jan-07 feb-07 mar-07 apr-07 Nordic Networks TeliaSonera the in maj-07 jun-07 jul-07 aug-07 sep-07 okt-07 Jan2007 to relative Volume nov-07 dec-07 Month jan-08 feb-08 mar-08 apr-08 maj-08 jun-08 jul-08 aug-08 sep-08 okt-08 nov-08 dec-08 jan-09 feb-09 mar-09 2009 2008 2007 Relative number of PC modules in Telia’s network 1600% 1400% 1200% 1000% 800% 600% 400% 200% 0% 200606 200608 200610200612 200702 200704200706 200708 200710200712 200802 11 2009-05-28 Main drivers What makes subscribers need mobile broadband? Flat rate business model • Top 10 devices in TeliaSonera Sweden stores March 2007 May 2007 June 2007 March 2008 1 Sony Ericsson W880i 1 Nokia 1110i 1 Pc-kort 3G 1 USB-modem 3G 2 Nokia 1110i 2 Nokia N95 2 Usb-modem 3G 2 Sony Ericsson W890i 3 Nokia 5140i 3 Sony Ericsson K810i 3 Sony Ericsson K810i 3 Sony Ericsson W200i 4 Sony Ericsson K800i 4 Sony Ericsson W880i 4 Nokia 1110i 4 Nokia 3110 classic 5 Sony Ericsson W300i 5 Nokia 5140i 5 Sony Ericsson W880i 5 Sony Ericsson K810i 6 Sony Ericsson K750i 6 Nokia 6085 6 Nokia N95 6 Nokia 1208 7 Nokia N73 7 Sony Ericsson K750i 7 Nokia 5140i 7 Sony Ericsson W660i 8 Sony Ericsson Z710 8 Sony Ericsson Z710i 8 Samsung X510 8 Sony Ericsson W580i 9 Sony Ericsson W810i 9 Sony Ericsson K610i 9 Sony Ericsson W610i 9 Sony Ericsson P1i 10 Nokia 6131 10 Nokia 6300 introduced rate Flat 10 Sony Ericsson Z710i 10 Nokia 5310 1600% 1400% 1200% 1000% 800% 600% 400% • Increase of # PC modules 200% 0% 13 2009-05-28 200606 200608 200610200612 200702 200704200706 200708 200710 200712 200802 Post flat rate subscription examples • Bundling and price plans One time fee 28€ Windows XP Home Intel® AtomTM Processor N270 1,6Ghz 1 GB internminne 160 GB hard drive Monthly fee (9+23)€ 10.2” inch screen = WLAN 802.11/b/g Built in 3G Weight 1.19 kg 3yr subscription period • 5Gb/month for 25€/month (20€ if you also have fixed broadband) – Up to 7,2 Mbps in (almost) the whole network – Up to 14,4Mbps (covers ca half of Swedens population) – Up to 22Mbps in 2500 HomeRun WiFi surfspots. No limitation on data. • 3GB/month for 22€/month (17€ if you also have fixed broadband) • 2.5€/day with 3.5€/month subscription fee (max 40€/month) • 10€ for a week (Max 2Gb) 14 2009-05-28 Fixed user behaviour moves into moving laptops • Speed addiction 15 2009-05-28 Bring the fixed behaviour to the mobile • SurfOpen – Navigation and favourite buttons – Back and forward buttons – Favourites – Go to a URL address – Search engine – History – Home – Telia SurfPort – Main page – main page of the visited site – Login page – gives the login page of the visited site – Zoom – Miniature of the web page – RSS feed – Most used Surfport service (more than twice as big as the second) – Six times more users click on adds 16 2009-05-28 iPhone 17 2009-05-28 4G LTE Mobile data Mobile traffic per customer by device Revenue / Mb (Mb/month) (USD / Mb) 500 0.9 0.8 400 0.7 0.6 300 0.5 0.4 200 0.3 100 0.2 0.1 0 0 2008 2009 2010 2011 2012 2013 2014 2015 2008 2009 2010 2011 2012 2013 2014 2015 Basic mobiles Smartphones USB modems • Fixed broadband subscription model: • Capacity need could be 100 times higher speed - higher charge greater within 5-10 years • Mobile broadband subscription model: • No adequate RoI to account for higher speed - same charge needed capacity in the longer term Source: Analysys Mason, Wireless network traffic 2008-2015: forecasts and analysis A-focus, Scenario analysys – future spectrum capacity demands. 2008 19 2009-05-28 Higher data speeds creates new possibilities More interactive services Virtual Organisations Mobile Office Mobile Applications Surf EASEEVERYDAY LIFE E-mail Voice SPEED AND CAPACITY 20 2009-05-28 First in the world in Norway and Sweden 21 2009-05-28 Roll-out of 4G already started • 80% of the site rental agreemenst are ready • First commercial 4G-base station in place for testing • Re-use of existing infrastructure • Launch in Sweden and Norway early 2010 – Covering Oslo and Stockholm 22 2009-05-28 4G Strategy and goals • Market and User perspective – Early: One of the first in the world – TeliaSonera shall offer the best user experience – TeliaSonera shall take the position as market leader in Mobile Broadband • Technology perspective – TeliaSonera has chosen the 3GPP technology track – The network shall offer High Capacity and Low cost per Mbyte – Phase 1: Overlay network with data only – Phase 2: Integrate with existing 2G/3G/WLAN, and Voice also in 4G 23 2009-05-28 .
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  • Talking Shop 06-07.Qx6

    Talking Shop 06-07.Qx6

    avenir telecom - talking shop tsjul07 Sony Ericsson W580i Walkman® phone your contacts Avenir Telecom, Avenir House, Studio Way, Borehamwood WD6 5NN Switchboard 020 8731 4400 Credit Checking 020 8731 4401 Stock Orders All stock orders are to be taken by your respective Trade Sales Connections 020 8731 4402 executive or to be faxed to 020 8731 4464. Porting 020 8731 4403 Carriage / Charges (ex VAT) Re-signs 020 8731 4404 Package Parcel Next day £6.00 £7.00 Client Services Fax 020 8731 4080 Next day before 12 £7.00 £8.00 [email protected] Next day Saturday £15.00 £16.00 Northern Ireland £12.50 £13.50 Accounts 020 8731 4480 Standard postage charge £4.95 Commissions Team 020 8731 4444 Point of Sale Orders and Charges Warehouse/Deliveries 020 8731 4471 All point of sale orders must be processed via the Avenir Telecom Returns and Repairs 020 8731 4470 website: www.avenir-telecom.co.uk There is a £10 charge for POS dispatches under 25 lines. For orders Does this document help you? What do you need to help over 25 lines we will confirm costings with you before proceeding. you sell more effectively? If you have any feedback relating Express Contract Service Sole orders of contracts / service agreements will be delivered within to this, or other Avenir marketing communications please two working days free of charge. email Jake Carby - [email protected] Avenir Telecom’s website enables you to process orders of POS, view the current edition of Talking Shop and access the month’s ‘What’s New’.