E-Commerce Photo Standards for Fashion Bedding-External I. Bed
Total Page：16
File Type：pdf, Size：1020Kb
1 E-Commerce Photo Standards for Fashion Bedding-External I. Bed Sets-Comforter/Duvet/Coverlet/Quilt/Bedspread: General Photo Style Guidelines: For bed sets the primary image should show the full comforter, duvet, coverlet, quilt, and/or bedspread facing forward or at ¾ angle. The whole bed should be in full display. If there is a slight visible difference between related styles (closure, trim, fabrication etc.), then an individual image is required for each product type. For all down & alternative down comforters the primary image should be a side view. The comforter should be folded back to show the detail of the trim. Alternate images may display other views and/or angles along with separate images of the accessories. - All reversible items require an alternate view of the reverse side. Bedding Sets (comforter/duvet/coverlet/quilt/bedspread): Primary Image Required Required Alternate Images 1st Alternate (Orientation) 1 2 Highly Recommended Alternate Images 2nd Alternate (Orientation) 3rd Alternate (Surface Detail) Down & Down Alt Comforters Primary Image Required Primary image should have the product styled on the bed, photographed as a side view, and folded back to show the detail of the trim. Required Alternate Images An alternate image of the comforter is required to show the thickness. In addition, the comforter back right corner should be folded over top to show the trim detail. 2 3 II. Single Item- Coverlet/Quilt/Bedspread: General Photo Style Guidelines: Primary image for coverlet/quilt/bedspread sold as a single item, should be a full Top-of- Bed shot facing forward or a ¾ angle styled with white prop sheets. All reversible items require an alternate view of the reverse side. Primary Image Required Required Alternate Images 1st Alternate (Orientation) Highly Recommended Alternate Images 2nd Alternate (Surface Detail) *Unacceptable Primary Images The enterprise will not accept bedding images in unusual environments such as beaches, pastures, gardens, etc. Also any photographs with models will not be accepted. 3 4 III. Euro & Standard Shams: General Photo Style Guidelines: For bed sets separate silo images of the euro shams & standard shams must be provided if sold separately. Euro Sham Primary Image Required Standard Sham Primary Image Required Unacceptable Primary Images *The backside of a sham should be submitted as an alternate image for the primary. IV. Bed Set Decorative Pillows: General Photo Style Guidelines: For bed sets separate silo images of the throw pillows must be provided if sold separately. Primary Image Required 4 5 Unacceptable Primary Images *Cannot accept Top-Of-Bed images as primary images for individual decorative pillows. V. Bed Skirts: General Photo Style Guidelines: For bed skirts the primary image should be a corner angle styled on the bed. Alternate images may display other views and/or angles along with separate images with the Top-Of-Bed. - All pleated bed skirts require an alternate view of the side pleats. Primary Image Required Unacceptable Primary Images *Cannot accept Top-Of-Bed images as primary images for bed skirts. 5 6 VII. Sheet Sets/Sheet Separates/Single Pillowcases & Single Shams: General Photo Style Guidelines: All individual sheet sets require the sheets to be styled on a bed to showcase the pillowcases, fitted and flat sheets. For a single pattern sheet set a stacked image is required displaying the pillowcases, fitted and flat sheet. In addition a separate image is required of the sheets styled on the bed. A collection image of a stack is required from the vendor for sheet sets and/or individual pillowcases, fitted and flat sheets that vary only by color or pattern. The stacked image should display no more than 5 colors/patterns. In addition, the top item should be displayed draped over the stack to show the hem. For specialty size sheets the primary image must display the product on the bed for which it is intended to display its functionality. The primary image for single pillowcases (sold separately) is a lifestyle image, cropped to showcase the pillowcase (on an actual pillow). The pillowcase should be photographed at an angle that displays the closure. The primary image for a fitted sheet should be on a mattress. Alternate images should display functionality, fabric and hem details, and specialty closures. Sheet Sets Primary Image Required for each individual color, pattern, or print 2nd Primary Image Required for individual Pattern Sold Separately 6 7 Collection Primary Image Required: (multiple solids, patterns, or prints vary only by color in a stack and folded to show the hem) Pillowcases (Sold Separately) Primary Image Required Fitted Sheets (Sold Separately) Primary Image Required 7 8 Highly Recommended Alternate Images 1St Alternate (Surface Detail) 2ndAlternate (Surface Detail) 3rd Alternate (Functionality) Specialty Sizes Primary Image Required (Examples Only) For specialty size sheets the primary image must display the product on the bed for which it is intended. A) Cot B) Daybed 8 9 C) Dual Split D) Massage Table E) Sofa Bed F) Side Pocket 9 10 10 .