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Commercial Radio Market Profiles 2018

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Commercial Radio Market Profiles 2018 COMMERCIAL RADIO MARKET PROFILES 2018 QUEENSLAND CONTENTS INTRODUCTION 3 REFERENCES 4 MARKET STATIONS 5 Atherton 4AM, Hit 97.9 5 Brisbane RadioTAB, 97.3 FM, 4KQ, 4BC, Magic 882, Nova 106.9, Hit 105, 9 Triple M 104.5 Bundaberg 4BU 1332AM, hitz939, Bundy’s 93.1 Triple M 13 Cairns Cairns Hit 103.5, Cairns 99.5 Triple M, Star 102.7, 4CA 846AM 17 Charleville West FM Charleville, 4VL 21 Charters Towers West FM, 4GC 25 Emerald Central Highlands Hit 94.7, 4HI AM 29 Gold Coast 102.9 Hot Tomato, 92.5 Gold FM, Sea FM 90.9 33 Gympie 4GY, Zinc 96.1 37 Innisfail Kool FM, Radio 4KZ 41 Ipswich River 94.9 FM 45 Kingaroy South Burnett Hit 89.1, 4SB 1071 AM 49 Longreach 4LG, West FM 53 Mackay Mackay’s Hit 100.3, Mackay’s 98.7 Triple M, Mackay’s Star 101.9, 57 4MK 1026 AM Maryborough Fraser Coast’s Hit 101.9, Triple M 103.5 Fraser Coast 61 Mount Isa Mt Isa’s Hit 102.5, 4LM 666 65 Nambour 91.9 Sea FM, 92.7 Mix FM, HOT 91.1 69 Remote Commercial Radio Service The Breeze, Rebel FM 73 North East Zone Rockhampton 990 4RO AM, Radio 4CCC, Hit Central Queensland, 77 Central Queensland’s Triple M Roma Hit FM, 4ZR 1476AM 81 Toowoomba/Warwick 4AK, 4WK, Toowoomba’s Hit 100.7, Darling Downs 864 Triple M 85 Townsville POWER100, Star 106.3 FM, Townsville’s Hit 103.1, 102.3 4TO FM 89 DATA TABLES 93 2016 CENSUS OF POPULATION & HOUSING i 2016 HOUSEHOLD EXPENDITURE SURVEY xv 2 Commercial Radio Market Profiles INTRODUCTION WELCOME TO THE Australian commercial radio stations are a vital and integral part of their local SIXTH EDITION OF THE communities. Australians have always had a relationship with, and trust in, their local radio station and this close connection can help build a solid foundation for all COMMERCIAL RADIO stakeholders including direct advertisers, agencies and clients. MARKET PROFILES 2018. Even as technology changes commercial radio remains live and local continuing to offer advertisers an unique means of delivering a targeted message and successfully engaging at a grassroots level. Listening to a radio ad has been likened to hearing it from a friend. The Commercial Radio Market Profiles are a reference tool to help communicate with advertising agencies, media buyers and potential clients for planning radio advertising in Australia. They are designed to provide a thorough understanding of each radio licence area’s size and demographics and to highlight the connection and engagement opportunities available on local and networked radio. These Commercial Radio Market Profiles should be used in conjunction with resources available on the Commercial Radio Australia (CRA) website, radioalive.com.au, with up to date case studies, current station information, commercial radio listening summaries and consumer research which explores why Australians tune into radio. The information in these profiles is based on radio Licence Area Plans (LAP), as determined by the Australian Communications and Media Authority (ACMA). Statistical information is derived from the latest Australian Bureau of Statistics Census of Population and Housing conducted on 9 August 2016, the 2015-16 Household Expenditure Survey, and the 2015-16 Agricultural Census. The Commercial Radio Market Profiles 2018 illustrate the potential of the localism, cost effectiveness, reach, and listener loyalty and engagement of commercial radio. Should you require further information, please do not hesitate to contact the CRA Marketing Team on 02 9281 6577, or visit the website: radioalive.com.au. Regards, Joan Warner Chief Executive Officer Commercial Radio Australia Commercial Radio Australia 3 REFERENCES The information within this document is based on the radio licence areas determined by the Australian Communications and Media Authority (ACMA). The figures include fortuitous coverage where any SA1 extends beyond the boundary of the RA1. MapData services Pty Ltd has calculated the statistical information from several Australian Bureau of Statistics (ABS) sources: 2016 CENSUS OF POPULATION AND HOUSING RADIO LICENCE AREA MAPS (conducted 9 August 2016) RA1 areas as determined by the ACMA. For all socio-economic, demographic and occupational data. Esri World Topographic Basemap. Sources: Esri, HERE, Garmin, Intermap, increment P Corp., 2015-16 HOUSEHOLD EXPENDITURE SURVEY GEBCO, USGS, FAO, NPS, NRCAN, GeoBase, IGN, Kadaster NL, (HES) Ordnance Survey, Esri Japan, METI, Esri China (Hong Kong), swisstopo, © OpenStreetMap contributors, and the GIS User While the HES is conducted infrequently the data is projected Community. using regional CPI (consumer price index) information. 2015-16 AGRICULTURAL CENSUS LEGEND The results of the Agricultural Census are available only for Coastline; State borders Statistical Areas Level 2 (SA2). The agricultural data for stations’ licence areas containing part SA2s is an estimate based on Licence Area whether the centroid of the SA2 was within the licence area Principal roads; Cities (medium and large) or not. Secondary roads; Towns, cities (small) The agricultural table on page four of each profile provides a Minor roads; Localities summary of categories for the radio licence area. The units listed in the Agricultural Table include: NB: • Ha: Hectares • Population figures sourced from 2016 Census data and may • T: Tonne differ from population estimates used in survey reports. • N: Number • Population figures in these licence area profiles will be • Kg: Kilogram updated annually based on current ABS population figures. • Dz: Dozen. Disclaimer: • Agriculture Commodity ‘Area of Holding’ refers to farmland only and excludes non-agricultural land. • ACMA data may vary based on definitions. 4 Commercial Radio Market Profiles ATHERTON 4AM • HIT 97.9 Station Name 4AM Hit 97.9 Call Sign 4AM 4AMM Frequency 558 kHz + 3 Translators 97.9 MHz Network NQ Radio Southern Cross Austereo Address PO Box 19, Innisfail, QLD 4860 Level 1, 232 Mulgrave Road, Westcourt, QLD 4870 Phone 07 4092 4558 07 4081 5100 Fax 07 4092 3899 - Email [email protected] [email protected] Web Address 4am.com.au hit.com.au/tablelands Description of Content/Format Easy Listening Contemporary Hit Radio/Top 40 Demographic Profile of Station Audience 30-64 18-39 Commercial Radio Australia 5 ATHERTON A one-hour drive west from Cairns, the Atherton Tableland is a fertile plateau 600-1,000 metres above sea level, situated between the Bellenden Ker Range and the Great Dividing Range. The Atherton Tablelands are renowned for their mild tropical climate, with a temperature that rarely exceeds 30 degrees. This makes for cool summer nights and mild, sunny winter days without the high humidity experienced in coastal areas. The rural landscape of the Atherton Tableland is green throughout most of the year. Among the World Heritage listed rainforests, national parks, mountains, rivers, lakes and waterfalls are some of Australia’s richest agricultural lands and charming townships. The towns of Mareeba and Atherton are the largest on the Tablelands. In comparison to the 2011 census, the population within the radio licence area of Atherton has increased by 6.23% to 55,331. The birthplace for 79% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons. 8,784 people (16%) were attending an educational institution in 2016; of these, half were in infants or primary, 37% attended a secondary educational institution, 8% attended University or another tertiary institution and 5% attended TAFE. 18,719 people (34%) already have a tertiary qualification; of these, 27% have a degree and 73% have a certificate, diploma or another tertiary qualification. Of the total dwellings (19,843) in the radio licence area, 39% are owned outright and 29% are mortgaged. Private rental properties represent 24% of total dwellings. One quarter of the total households in Atherton have a household income range between $21,000 – $41,999pa, a further quarter between $42,000 – $77,999pa, 10% between $78,000 – $103,999pa, and 19% over $104,000pa. Port Douglas is a first class tourist destination, with an extensive choice of restaurants, accommodation, shops and art galleries. Mossman is the commercial and service centre of that region, and the last major town on the way north to Cooktown. AGRICULTURE The Tablelands radio licence area is primarily an agricultural district. Farming is one of the largest forms of employment in the area; almost 14% of the workforce is on the land. The farm and grazing lands are “the food bowl” of the northern tropics, yielding a constant supply of fruit, vegetables and grains to local and export markets. The region supports and over 50 thousand beef cattle and 13 thousand dairy cattle. There are over 460 thousand orchard fruit and nut trees in the region. Tree cropping is also popular with the area producing over 9 million kilograms of avocados. EMPLOYMENT The majority (55%) of the labour force of 24,708 is employed full time. The main industries of employment are: • Wholesale Trade/Retail Trade/Accommodation and Food Services; • Education and Training/Health Care and Social Assistance; • Agriculture Forestry and Fishing; and • Manufacturing/Electricity Gas Water and Waste Services. 6 Commercial Radio Market Profiles ATHERTON AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 6,747 29.3% 10+ years 24,695 24,152 48,847 88.28% Technicians & trade workers/ 6,206 26.95% 0-9 years 3,374 3,110 6,484 11.72% Community & personal service workers 10-17 years 2,829 2,779 5,608 10.14% Clerical & administrative workers 2,597 11.28%
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