COMMERCIAL RADIO MARKET PROFILES 2018

QUEENSLAND CONTENTS

INTRODUCTION 3

REFERENCES 4

MARKET STATIONS 5

Atherton 4AM, Hit 97.9 5

Brisbane RadioTAB, 97.3 FM, 4KQ, 4BC, Magic 882, Nova 106.9, Hit 105, 9 Triple M 104.5

Bundaberg 4BU 1332AM, hitz939, Bundy’s 93.1 Triple M 13

Cairns Cairns Hit 103.5, Cairns 99.5 Triple M, Star 102.7, 4CA 846AM 17

Charleville West FM Charleville, 4VL 21

Charters Towers West FM, 4GC 25

Emerald Central Highlands Hit 94.7, 4HI AM 29

Gold Coast 102.9 Hot Tomato, 92.5 Gold FM, Sea FM 90.9 33

Gympie 4GY, Zinc 96.1 37

Innisfail Kool FM, Radio 4KZ 41

Ipswich River 94.9 FM 45

Kingaroy South Burnett Hit 89.1, 4SB 1071 AM 49

Longreach 4LG, West FM 53

Mackay Mackay’s Hit 100.3, Mackay’s 98.7 Triple M, Mackay’s Star 101.9, 57 4MK 1026 AM

Maryborough Fraser Coast’s Hit 101.9, Triple M 103.5 Fraser Coast 61

Mount Isa Mt Isa’s Hit 102.5, 4LM 666 65

Nambour 91.9 Sea FM, 92.7 Mix FM, HOT 91.1 69

Remote Commercial Radio Service The Breeze, Rebel FM 73 North East Zone

Rockhampton 990 4RO AM, Radio 4CCC, Hit Central Queensland, 77 Central Queensland’s Triple M

Roma Hit FM, 4ZR 1476AM 81

Toowoomba/Warwick 4AK, 4WK, Toowoomba’s Hit 100.7, Darling Downs 864 Triple M 85

Townsville POWER100, Star 106.3 FM, Townsville’s Hit 103.1, 102.3 4TO FM 89

DATA TABLES 93

2016 CENSUS OF POPULATION & HOUSING i

2016 HOUSEHOLD EXPENDITURE SURVEY xv

2 Commercial Radio Market Profiles INTRODUCTION

WELCOME TO THE Australian commercial radio stations are a vital and integral part of their local SIXTH EDITION OF THE communities. Australians have always had a relationship with, and trust in, their local radio station and this close connection can help build a solid foundation for all COMMERCIAL RADIO stakeholders including direct advertisers, agencies and clients. MARKET PROFILES 2018. Even as technology changes commercial radio remains live and local continuing to offer advertisers an unique means of delivering a targeted message and successfully engaging at a grassroots level. Listening to a radio ad has been likened to hearing it from a friend.

The Commercial Radio Market Profiles are a reference tool to help communicate with advertising agencies, media buyers and potential clients for planning radio advertising in Australia. They are designed to provide a thorough understanding of each radio licence area’s size and demographics and to highlight the connection and engagement opportunities available on local and networked radio.

These Commercial Radio Market Profiles should be used in conjunction with resources available on the Commercial Radio Australia (CRA) website, radioalive.com.au, with up to date case studies, current station information, commercial radio listening summaries and consumer research which explores why Australians tune into radio.

The information in these profiles is based on radio Licence Area Plans (LAP), as determined by the Australian Communications and Media Authority (ACMA). Statistical information is derived from the latest Australian Bureau of Statistics Census of Population and Housing conducted on 9 August 2016, the 2015-16 Household Expenditure Survey, and the 2015-16 Agricultural Census.

The Commercial Radio Market Profiles 2018 illustrate the potential of the localism, cost effectiveness, reach, and listener loyalty and engagement of commercial radio.

Should you require further information, please do not hesitate to contact the CRA Marketing Team on 02 9281 6577, or visit the website: radioalive.com.au.

Regards,

Joan Warner Chief Executive Officer Commercial Radio Australia

Commercial Radio Australia 3 REFERENCES

The information within this document is based on the radio licence areas determined by the Australian Communications and Media Authority (ACMA). The figures include fortuitous coverage where any SA1 extends beyond the boundary of the RA1.

MapData services Pty Ltd has calculated the statistical information from several Australian Bureau of Statistics (ABS) sources:

2016 CENSUS OF POPULATION AND HOUSING RADIO LICENCE AREA MAPS (conducted 9 August 2016) RA1 areas as determined by the ACMA. For all socio-economic, demographic and occupational data. Esri World Topographic Basemap. Sources: Esri, HERE, Garmin, Intermap, increment P Corp., 2015-16 HOUSEHOLD EXPENDITURE SURVEY GEBCO, USGS, FAO, NPS, NRCAN, GeoBase, IGN, Kadaster NL, (HES) Ordnance Survey, Esri Japan, METI, Esri China (Hong Kong), swisstopo, © OpenStreetMap contributors, and the GIS User While the HES is conducted infrequently the data is projected Community. using regional CPI (consumer price index) information.

2015-16 AGRICULTURAL CENSUS LEGEND The results of the Agricultural Census are available only for Coastline; State borders Statistical Areas Level 2 (SA2). The agricultural data for stations’ licence areas containing part SA2s is an estimate based on Licence Area whether the centroid of the SA2 was within the licence area Principal roads; Cities (medium and large) or not. Secondary roads; Towns, cities (small) The agricultural table on page four of each profile provides a Minor roads; Localities summary of categories for the radio licence area.

The units listed in the Agricultural Table include: NB: • Ha: Hectares • Population figures sourced from 2016 Census data and may • T: Tonne differ from population estimates used in survey reports. • N: Number • Population figures in these licence area profiles will be • Kg: Kilogram updated annually based on current ABS population figures. • Dz: Dozen.

Disclaimer: • Agriculture Commodity ‘Area of Holding’ refers to farmland only and excludes non-agricultural land. • ACMA data may vary based on definitions.

4 Commercial Radio Market Profiles ATHERTON 4AM • HIT 97.9

Station Name 4AM Hit 97.9 Call Sign 4AM 4AMM Frequency 558 kHz + 3 Translators 97.9 MHz Network NQ Radio Southern Cross Austereo Address PO Box 19, Innisfail, QLD 4860 Level 1, 232 Mulgrave Road, Westcourt, QLD 4870 Phone 07 4092 4558 07 4081 5100 Fax 07 4092 3899 - Email [email protected] [email protected] Web Address 4am.com.au hit.com.au/tablelands Description of Content/Format Easy Listening Contemporary Hit Radio/Top 40 Demographic Profile of Station Audience 30-64 18-39

Commercial Radio Australia 5 ATHERTON

A one-hour drive west from Cairns, the Atherton Tableland is a fertile plateau 600-1,000 metres above sea level, situated between the Bellenden Ker Range and the Great Dividing Range. The Atherton Tablelands are renowned for their mild tropical climate, with a temperature that rarely exceeds 30 degrees. This makes for cool summer nights and mild, sunny winter days without the high humidity experienced in coastal areas.

The rural landscape of the Atherton Tableland is green throughout most of the year. Among the World Heritage listed rainforests, national parks, mountains, rivers, lakes and waterfalls are some of Australia’s richest agricultural lands and charming townships. The towns of Mareeba and Atherton are the largest on the Tablelands.

In comparison to the 2011 census, the population within the radio licence area of Atherton has increased by 6.23% to 55,331. The birthplace for 79% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

8,784 people (16%) were attending an educational institution in 2016; of these, half were in infants or primary, 37% attended a secondary educational institution, 8% attended University or another tertiary institution and 5% attended TAFE. 18,719 people (34%) already have a tertiary qualification; of these, 27% have a degree and 73% have a certificate, diploma or another tertiary qualification.

Of the total dwellings (19,843) in the radio licence area, 39% are owned outright and 29% are mortgaged. Private rental properties represent 24% of total dwellings. One quarter of the total households in Atherton have a household income range between $21,000 – $41,999pa, a further quarter between $42,000 – $77,999pa, 10% between $78,000 – $103,999pa, and 19% over $104,000pa.

Port Douglas is a first class tourist destination, with an extensive choice of restaurants, accommodation, shops and art galleries. Mossman is the commercial and service centre of that region, and the last major town on the way north to Cooktown.

AGRICULTURE The Tablelands radio licence area is primarily an agricultural district. Farming is one of the largest forms of employment in the area; almost 14% of the workforce is on the land. The farm and grazing lands are “the food bowl” of the northern tropics, yielding a constant supply of fruit, vegetables and grains to local and export markets.

The region supports and over 50 thousand beef cattle and 13 thousand dairy cattle. There are over 460 thousand orchard fruit and nut trees in the region. Tree cropping is also popular with the area producing over 9 million kilograms of avocados.

EMPLOYMENT The majority (55%) of the labour force of 24,708 is employed full time. The main industries of employment are: • Wholesale Trade/Retail Trade/Accommodation and Food Services; • Education and Training/Health Care and Social Assistance; • Agriculture Forestry and Fishing; and • Manufacturing/Electricity Gas Water and Waste Services.

6 Commercial Radio Market Profiles ATHERTON

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 6,747 29.3% 10+ years 24,695 24,152 48,847 88.28% Technicians & trade workers/ 6,206 26.95% 0-9 years 3,374 3,110 6,484 11.72% Community & personal service workers 10-17 years 2,829 2,779 5,608 10.14% Clerical & administrative workers 2,597 11.28% 18-24 years 1,931 1,557 3,488 6.3% Sales Workers 2,070 8.99% 25-39 years 4,323 4,325 8,648 15.63% Machinery operators & drivers/Labourers 5,041 21.89% 40-54 years 5,616 5,895 11,511 20.8% Not stated 364 1.58% 55-64 years 4,236 4,171 8,407 15.19% Total 23,025 100% 65-74 years 3,573 3,250 6,823 12.33% 75+ years 2,187 2,175 4,362 7.88% INDUSTRY Total 2011 population 26,388 25,699 52,087 Industry Total Workforce Total 2016 population 28,069 27,262 55,331 100% Agriculture, forestry & fishing 3,061 13.59% % change 2011-2016 6.23% Mining 523 2.32% Manufacturing/Electricity, gas, water & 3,052 13.55% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 4,822 21.41% Employment classification Total Labour force Accommodation & food services Full-time employed 13,649 55.24% Transport, postal & warehousing/ 1,105 4.91% Part-time employed 7,820 31.65% Information, media & communications Not stated employed 1,494 6.05% Financial & insurance services/ 1,327 5.89% Rental hiring & real estate services/ Unemployed 1,745 7.06% Administration & support services Total labour force 24,708 100% Professional scientific & technical services 755 3.35% Public administration & safety 1,368 6.07% HOUSEHOLD INCOME Education & training/Health care & 4,416 19.61% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 258 1.15% $0 – $7,749 388 1.97% Other services 884 3.92% $7,750 – $20,999 1,283 6.52% Not stated 953 4.23% $21,000 – $41,999 4,829 24.53% Total 22,524 100% $42,000 – $77,999 4,955 25.17% $78,000 – $103,999 2,013 10.23% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 1,620 8.23% Product or service $000’s (pa) $130,000 – $155,999 890 4.52% Food & non-alcoholic beverages 227,699 $160,000 – $181,999 506 2.57% Alcoholic beverages 32,781 $182,000 – $207,999 299 1.52% Clothing & footwear 41,829 $208,000+ 447 2.27% Household furnishings & equipment 54,764 Not stated 2,453 12.46% Furniture & floor coverings 16,708 Total households 19,683 100% Household appliances 13,946 Household services & operation 46,457 FAMILY STRUCTURE Medical care & health expenses 81,438 Type of family Total Total families Motor vehicle purchase 57,005 Couple families – Children 5,013 35.49% Motor vehicle running costs 143,842 Couple families – No children 6,681 47.3% Recreation 170,234 Single parents 2,292 16.23% Recreational & educational equipment 42,558 Other families 140 0.99% Holidays 74,621 Total families 14,126 100% Personal care 28,789

Commercial Radio Australia 7 ATHERTON

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 549,464 population Cereal crops – Wheat for grain – Production (t) 620 Infants/Primary 2,258 2,114 4,372 7.9% Cereal crops – Rice for grain – Production (t) 0 Secondary 1,645 1,599 3,244 5.86% Cereal crops – Barley for grain – Production (t) 25 TAFE 123 318 441 0.8% Cereal crops – Sorghum for grain – Production (t) 826 University 156 571 727 1.31% Cereal crops – Total for grain – Production (t) 7,711 Total 4,182 4,602 8,784 15.88% Vegetables for human consumption – Tomatoes – 91 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 809 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 9,865,645 Fully owned 7,833 39.47% Fruit & nuts – Apples – Production (kg) 0 Mortgaged 5,569 28.07% Fruit & nuts – Nectarines – Production (kg) 0 Private rental 4,793 24.15% Fruit & nuts – Peaches – Production (kg) 0 Housing authority/Not stated 1,530 7.71% Fruit & nuts – Nuts – Total trees (no.) 6,321 Other tenure type 118 0.59% Fruit & nuts – All orchard fruit (incl. nuts) – 460,016 Total trees (no.) Total dwellings 19,843 100% Fruit & nuts – Grapes – Total area (ha) 5 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 43 Livestock – Dairy cattle – Total (no.) 13,433 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 57,486 Degree 5,083 9.19% Certificate 13,636 24.64% INTERNET USAGE Total 18,719 33.83% Connection Total Total dwellings Internet accessed from dwelling 15,154 75.42% MORTGAGE PAYMENTS Internet not accessed from dwelling 4,233 21.07% Mortgaged Not stated 705 3.51% Monthly mortgage payment Total dwellings Total 20,092 100% $0 – $449 per month 387 7.53% $450 – $799 per month 370 7.2% BIRTHPLACE BY REGION $800 – $999 per month 327 6.36% Market Region Male Female Total $1,000 – $1,799 per month 2,077 40.42% population $1,800 – $2,399 per month 1,030 20.04% Oceania incl. Australia 22,029 20,717 42,746 78.74% $2,400 – $2,999 per month 333 6.48% Europe 1,677 1,709 3,386 6.24% $3,000 – $3,999 per month 239 4.65% Africa & Middle East 107 70 177 0.33% $4,000+ per month 128 2.49% Asia 233 474 707 1.3% Not stated 248 4.83% Americas 82 108 190 0.35% Total mortgaged dwellings 5,139 100% Other 3,566 3,515 7,081 13.04% Total 27,694 26,593 54,287 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 1,038 5.19% 1 vehicle 6,714 33.58% 2+ vehicles 11,335 56.69% Not stated 906 4.53% Total 19,993 100%

8 Commercial Radio Market Profiles BRISBANE RADIOTAB • 97.3 FM • 4KQ • 4BC • MAGIC 882 • NOVA 106.9 • HIT 105 • TRIPLE M 104.5

Station Name Call Sign Network Address Phone Web Address RadioTAB 4TAB RadioTAB PO Box 275, Albion, QLD 4010 07 3360 1008 radiotab.com 97.3 FM 4BFM Australian Radio Network PO Box 973, Coorparoo DC, QLD 4151 07 3421 4973 973fm.com.au 4KQ 4KQ Australian Radio Network PO Box 693, Coorparoo DC, QLD 4151 07 3394 0693 4kq.com.au PO Box 10116 Adelaide St, 07 3908 8200 4bc.com.au 4BC 4BC Macquarie Media Limited Brisbane, QLD 4000 PO Box 10116 Adelaide St, 07 3908 8200 magic882.com.au Magic 882 4BH Macquarie Media Limited Brisbane, QLD 4000 Locked Bag 1068, Fortitude Valley BC, 07 3872 6999 nova1069.com.au/ Nova 106.9 4BNE NOVA Entertainment QLD 4006 nova1069 Hit 105 4BBB Southern Cross Austereo GPO Box 1041, Brisbane, QLD 4000 07 3837 1053 hit105.com.au Triple M 104.5 4MMM Southern Cross Austereo GPO Box 1041, Brisbane, QLD 4000 07 3361 0104 triplem.com.au/brisbane

Commercial Radio Australia 9 BRISBANE

Brisbane, Australia’s third largest city, is located in the south eastern corner of Queensland on the banks of the Brisbane River. There are seven commercial radio stations licensed to broadcast in the Brisbane metropolitan area, though other commercial radio stations can be heard in certain areas of Brisbane. There have also been numerous new stations launched since 2009, broadcasting DAB+ digital radio services in digital quality sound.

In comparison to the 2011 census, the population within the radio licence area of Brisbane has increased by 8.82% to 2,195,380. The birthplace for 75% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

Brisbane has a wide range of educational and training facilities for all ages. There are several universities, TAFE colleges and private training institutions in Brisbane. 501,741 people (23%) were attending an educational institution in 2016; 38% of these in infants or primary, 28% attending a secondary educational institution, 26% attending University or another tertiary institution, and 8% attending TAFE. 921,142 people (42%) already have a tertiary qualification; of these, 45% have a degree and 55% have a certificate, diploma or another tertiary qualification.

Of the total dwellings (763,899) in the Brisbane radio licence area, 26% are owned outright and 36% are mortgaged. Private rental properties represent 31% of total dwellings.

16% of the total households in Brisbane have a household income range between $21,000 – $41,999pa, 22% between $42,000 – $77,999pa, 12% between $78,000 – $103,999pa, and 35% over $104,000pa.

AGRICULTURE There are over 122 thousand nut trees in the region; the area produces over 276 thousand kilograms of avocados and nearly 13 thousand kilograms of nectarines. Farms in the area support nearly 30 thousand beef cattle and over 11 thousand dairy cattle.

EMPLOYMENT The majority (59%) of the labour force of 1,136,248 is employed full time. The main industries of employment are: • Education and Training/Health Care and Social Assistance; • Wholesale Trade/Retail Trade/Accommodation and Food Services; and • Manufacturing/Electricity Gas Water and Waste Services/Construction.

*Brisbane commercial radio stations participate in the official Radio Audience Measurement Survey eight times per year. To find out more please contact Commercial Radio Australia.

10 Commercial Radio Market Profiles BRISBANE

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 368,965 35.08% 10+ years 928,070 972,409 1,900,479 86.57% Technicians & trade workers/ 249,956 23.76% 0-9 years 151,374 143,527 294,901 13.43% Community & personal service workers 10-17 years 110,957 104,740 215,697 9.83% Clerical & administrative workers 156,259 10.48% 18-24 years 112,465 111,688 224,153 10.21% Sales workers 98,036 10.05% 25-39 years 241,645 250,087 491,732 22.4% Machinery operators & drivers/Labourers 162,267 24.72% 40-54 years 219,125 229,357 448,482 20.43% Not stated 16,385 1.19% 55-64 years 114,456 122,434 236,890 10.79% Total 1,051,868 100% 65-74 years 82,415 88,474 170,889 7.78% 75+ years 47,007 65,629 112,636 5.13% INDUSTRY Total 2011 population 995,348 1,022,050 2,017,398 Industry Total Workforce Total 2016 population 1,079,444 1,115,936 2,195,380 100% Agriculture, forestry & fishing 6,327 0.61% % change 2011-2016 8.82% Mining 10,945 1.05% Manufacturing/Electricity, gas, water & 169,054 16.17% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 199,940 19.13% Employment classification Total Labour force Accommodation & food services Full-time employed 669,236 58.9% Transport, postal & warehousing/ 73,226 7.01% Part-time employed 332,707 29.28% Information, media & communications Not stated employed 50,430 4.44% Financial & insurance services/ 91,377 8.74% Rental hiring & real estate services/ Unemployed 83,875 7.38% Administration & support services Total labour force 1,136,248 100% Professional scientific & technical services 83,876 8.02% Public administration & safety 74,647 7.14% HOUSEHOLD INCOME Education & training/Health care & 235,793 22.56% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 15,229 1.46% $0 – $7,749 12,139 1.59% Other services 39,885 3.82% $7,750 – $20,999 26,909 3.53% Not stated 45,024 4.31% $21,000 – $41,999 120,654 15.85% Total 1,045,323 100% $42,000 – $77,999 167,013 21.94% $78,000 – $103,999 94,475 12.41% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 88,446 11.62% Product or service $000’s (pa) $130,000 – $155,999 56,277 7.39% Food & non-alcoholic beverages 9,587,966 $160,000 – $181,999 36,950 4.85% Alcoholic beverages 1,357,806 $182,000 – $207,999 30,563 4.01% Clothing & footwear 1,928,600 $208,000+ 56,027 7.36% Household furnishings & equipment 2,151,451 Not stated 71,909 9.44% Furniture & floor coverings 716,477 Total households 761,362 100% Household appliances 520,111 Household services & operation 2,052,840 FAMILY STRUCTURE Medical care & health expenses 3,277,839 Type of family Total Total families Motor vehicle purchase 2,198,786 Couple families – Children 261,187 45.36% Motor vehicle running costs 5,541,822 Couple families – No children 211,160 36.67% Recreation 7,200,611 Single parents 93,877 16.3% Recreational & educational equipment 1,874,744 Other families 9,555 1.66% Holidays 3,382,268 Total families 575,779 100% Personal care 1,256,391

Commercial Radio Australia 11 BRISBANE

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 351,416 population Cereal crops – Wheat for grain – Production (t) 1,128 Infants/Primary 97,431 92,662 190,093 8.66% Cereal crops – Rice for grain – Production (t) 0 Secondary 72,458 69,132 141,590 6.45% Cereal crops – Barley for grain – Production (t) 1,153 TAFE 15,619 22,681 38,300 1.74% Cereal crops – Sorghum for grain – Production (t) 223 University 57,731 74,027 131,758 6% Cereal crops – Total for grain – Production (t) 4,341 Total 243,239 258,502 501,741 22.85% Vegetables for human consumption – Tomatoes – 272 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 503 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 276,864 Fully owned 202,048 26.45% Fruit & nuts – Apples – Production (kg) 0 Mortgaged 275,080 36.01% Fruit & nuts – Nectarines – Production (kg) 12,780 Private rental 237,243 31.06% Fruit & nuts – Peaches – Production (kg) 9,476 Housing authority/Not stated 44,516 5.83% Fruit & nuts – Nuts – Total trees (no.) 122,270 Other tenure type 5,012 0.66% Fruit & nuts – All orchard fruit (incl. nuts) – 172,192 Total trees (no.) Total dwellings 763,899 100% Fruit & nuts – Grapes – Total area (ha) 0 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 531 Livestock – Dairy cattle – Total (no.) 11,357 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 29,828 Degree 414,334 18.87% Certificate 506,808 23.09% INTERNET USAGE Total 921,142 41.96% Connection Total Total dwellings Internet accessed from dwelling 667,722 86.8% MORTGAGE PAYMENTS Internet not accessed from dwelling 83,942 10.91% Mortgaged Not stated 17,583 2.29% Monthly mortgage payment Total dwellings Total 769,247 100% $0 – $449 per month 14,860 5.63% $450 – $799 per month 9,307 3.53% BIRTHPLACE BY REGION $800 – $999 per month 9,631 3.65% Market Region Male Female Total $1,000 – $1,799 per month 82,040 31.08% population $1,800 – $2,399 per month 67,171 25.45% Oceania incl. Australia 796,137 815,870 1,612,007 75.24% $2,400 – $2,999 per month 32,637 12.36% Europe 62,975 59,877 122,852 5.73% $3,000 – $3,999 per month 24,947 9.45% Africa & Middle East 17,773 16,218 33,991 1.59% $4,000+ per month 14,057 5.32% Asia 72,505 89,755 162,260 7.57% Not stated 9,332 3.54% Americas 4,583 4,899 9,482 0.44% Total mortgaged dwellings 263,982 100% Other 99,444 102,583 202,027 9.43% Total 1,053,417 1,089,202 2,142,619 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 50,060 6.52% 1 vehicle 263,930 34.35% 2+ vehicles 432,399 56.28% Not stated 21,945 2.86% Total 768,334 100%

12 Commercial Radio Market Profiles BUNDABERG 4BU 1332AM • HITZ939 • BUNDY’S 93.1 TRIPLE M

Station Name 4BU 1332AM hitz939 Bundy’s 93.1 Triple M Call Sign 4BU 4RUM 4RGB Frequency 1332 kHz 93.9 MHz 93.1 MHz Network Grant Broadcasters Grant Broadcasters Southern Cross Austereo Address PO Box 1059, Bundaberg, QLD 4670 PO Box 1059, Bundaberg, QLD 4670 PO Box 651, Bundaberg, QLD 4670 Phone 07 4153 0800 07 4153 0800 07 4155 4333 Fax 07 4153 0807 07 4153 0807 07 4153 2989 Email reception@4bu.net [email protected] [email protected] Web Address 4bu.com.au hitz939.com.au triplem.com.au/bundy Description of Classic Hits Hot Adult Contemporary Adult Contemporary/Gold Content/Format Demographic Profile 25-54 of Station Audience

Commercial Radio Australia 13 BUNDABERG

Bundaberg, located on the Burnett River, lies on the southeast coast of Queensland. The city, 20 kilometres from the coast and 371 kilometres north of Brisbane, is at the centre of one of Queensland’s largest sugar districts and has lent its name to the rum that is made from the local sugar – ‘Bundaberg Rum’. One of Queensland’s large and prosperous coastal cities, Bundaberg is also the southern gateway to the Great Barrier Reef and tourism is a growing industry.

In comparison to the 2011 census, the population within the radio licence area of Bundaberg has increased by 2.52% to 86,482. The birthplace for 85% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

15,476 people (18%) were attending an educational institution; of these, 46% were in infants or primary, 35% were attending a secondary educational institution, 7% attending University or another tertiary institution and 12% attending TAFE. Of the 28,668 people (33%) who already have a tertiary qualification, 25% have a degree and 75% have a certificate, diploma or another tertiary qualification.

Of the total dwellings in Bundaberg (32,903), 38% are owned outright and 29% are mortgaged. Private rental properties represent 26% of total dwellings. 29% of the total households in Bundaberg have a household income range between $21,000 – $41,999pa, 26% between $42,000 – $77,999pa, 10% between $78,000 – $103,999pa, and 17% over $104,000pa.

All major banks, car dealers, fast-food restaurants, hardware/home improvement stores, and an extensive selection of national retail, chain and independent stores are represented in the district.

AGRICULTURE Bundaberg is a thriving city dominated by the sugarcane industry. Sugar is milled and refined in Bundaberg; there are four sugar mills in the area.

The area grows beef cattle, pigs and poultry. The Bundaberg radio licence area includes over 13 thousand beef cattle.

Horticultural production is also important to the local economy. As well as being one of Australia’s largest tomato growing areas, the region also grows avocados, capsicum, zucchini, squash, cucumber, watermelon, pineapples, mangoes and macadamia nuts. There are over 1.3 million nut trees in the region, and over 7.2 million kilograms of avocados were produced.

The local fishing industry exports to Asian markets.

EMPLOYMENT The majority (53%) of the labour force of 36,074 is employed full time. The main industries of employment are: • Education and Training, Health Care and Social Assistance; • Wholesale Trade/Retail Trade/Accommodation and Food Services; and • Manufacturing/Electricity Gas Water and Waste Services/Construction.

Agriculture is also a major form of employment in the area.

14 Commercial Radio Market Profiles BUNDABERG

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 8,755 27.25% 10+ years 37,305 39,142 76,447 88.4% Technicians & trade workers/ 8,339 25.95% 0-9 years 5,149 4,886 10,035 11.6% Community & personal service workers 10-17 years 4,497 4,056 8,553 9.89% Clerical & administrative workers 3,853 11.99% 18-24 years 3,037 3,025 6,062 7.01% Sales workers 3,329 10.36% 25-39 years 6,216 6,859 13,075 15.12% Machinery operators & drivers/Labourers 7,434 23.13% 40-54 years 7,960 8,492 16,452 19.02% Not stated 424 1.32% 55-64 years 6,031 6,449 12,480 14.43% Total 32,134 100% 65-74 years 5,805 5,778 11,583 13.39% 75+ years 3,759 4,483 8,242 9.53% INDUSTRY Total 2011 population 41,476 42,879 84,355 Industry Total Workforce Total 2016 population 42,454 44,028 86,482 100% Agriculture, forestry & fishing 3,033 9.55% % change 2011-2016 2.52% Mining 565 1.78% Manufacturing/Electricity, gas, water & 4,716 14.8% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 6,596 20.76% Employment classification Total Labour force Accommodation & food services Full-time employed 19,048 52.8% Transport, postal & warehousing/ 1,350 4.25% Part-time employed 11,482 31.83% Information, media & communications Not stated employed 1,726 4.78% Financial & insurance services/ 1,904 5.99% Rental hiring & real estate services/ Unemployed 3,818 10.58% Administration & support services Total labour force 36,074 100% Professional scientific & technical services 1,123 3.53% Public administration & safety 1,548 4.87% HOUSEHOLD INCOME Education & training/Health care & 8,241 25.94% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 192 0.6% $0 – $7,749 547 1.69% Other services 1,218 3.83% $7,750 – $20,999 2,017 6.22% Not stated 1,287 4.05% $21,000 – $41,999 9,315 28.7% Total 31,773 100% $42,000 – $77,999 8,458 26.06% $78,000 – $103,999 3,298 10.16% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 2,414 7.44% Product or service $000’s (pa) $130,000 – $155,999 1,260 3.88% Food & non-alcoholic beverages 376,677 $160,000 – $181,999 696 2.14% Alcoholic beverages 54,229 $182,000 – $207,999 435 1.34% Clothing & footwear 69,196 $208,000+ 652 2.01% Household furnishings & equipment 90,595 Not stated 3,360 10.35% Furniture & floor coverings 27,640 Total households 32,452 100% Household appliances 23,071 Household services & operation 76,852 FAMILY STRUCTURE Medical care & health expenses 134,721 Type of family Total Total families Motor vehicle purchase 94,303 Couple families – Children 8,152 34.23% Motor vehicle running costs 237,956 Couple families – No children 11,298 47.45% Recreation 281,615 Single parents 4,107 17.25% Recreational & educational equipment 70,403 Other families 255 1.07% Holidays 123,444 Total families 23,812 100% Personal care 47,625

Commercial Radio Australia 15 BUNDABERG

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 124,515 population Cereal crops – Wheat for grain – Production (t) 70 Infants/Primary 3,680 3,396 7,076 8.18% Cereal crops – Rice for grain – Production (t) 0 Secondary 2,877 2,602 5,479 6.34% Cereal crops – Barley for grain – Production (t) 7 TAFE 327 706 1,033 1.19% Cereal crops – Sorghum for grain – Production (t) 190 University 597 1,291 1,888 2.18% Cereal crops – Total for grain – Production (t) 278 Total 7,481 7,995 15,476 17.9% Vegetables for human consumption – Tomatoes – 11,475 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 3,552 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 7,298,827 Fully owned 12,424 37.76% Fruit & nuts – Apples – Production (kg) 0 Mortgaged 9,500 28.87% Fruit & nuts – Nectarines – Production (kg) 0 Private rental 8,494 25.82% Fruit & nuts – Peaches – Production (kg) 0 Housing authority/Not stated 2,136 6.49% Fruit & nuts – Nuts – Total trees (no.) 1,364,942 Other tenure type 349 1.06% Fruit & nuts – All orchard fruit (incl. nuts) – 1,755,978 Total trees (no.) Total dwellings 32,903 100% Fruit & nuts – Grapes – Total area (ha) 0 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 504 Livestock – Dairy cattle – Total (no.) 206 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 13,000 Degree 7,084 8.19% Certificate 21,584 24.96% INTERNET USAGE Total 28,668 33.15% Connection Total Total dwellings Internet accessed from dwelling 25,395 76.66% MORTGAGE PAYMENTS Internet not accessed from dwelling 6,728 20.31% Mortgaged Not stated 1,004 2.07% Monthly mortgage payment Total dwellings Total 33,127 100% $0 – $449 per month 746 8.3% $450 – $799 per month 761 8.47% BIRTHPLACE BY REGION $800 – $999 per month 732 8.15% Market Region Male Female Total $1,000 – $1,799 per month 4,185 46.57% population $1,800 – $2,399 per month 1,465 16.3% Oceania incl. Australia 35,470 36,647 72,117 84.55% $2,400 – $2,999 per month 436 4.85% Europe 1,881 1,944 3,825 4.48% $3,000 – $3,999 per month 254 2.83% Africa & Middle East 174 192 366 0.43% $4,000+ per month 89 0.99% Asia 494 977 1,471 1.72% Not stated 319 3.55% Americas 66 73 139 0.16% Total mortgaged dwellings 8,987 100% Other 3,677 3,702 7,379 8.65% Total 41,762 43,535 85,297 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 1,936 5.87% 1 vehicle 12,264 37.21% 2+ vehicles 17,413 52.84% Not stated 1,344 4.08% Total 32,957 100%

16 Commercial Radio Market Profiles CAIRNS CAIRNS HIT 103.5 • CAIRNS 99.5 TRIPLE M • STAR 102.7 • 4CA 846AM

Station Name Cairns Hit 103.5 Cairns 99.5 Triple M Star 102.7 4CA 846AM Call Sign 4HOT 4RGC 4CCA 4EL Frequency 103.5 MHz 99.5 MHz 102.7 MHz 846 kHz Network Southern Cross Austereo Southern Cross Austereo Grant Broadcasters Grant Broadcasters Address Level 1, 232 Mulgrave Road, Level 1, 232 Mulgrave Road, 21-23 Grafton Street, 21-23 Grafton Street, Westcourt, QLD 4870 Westcourt, QLD 4870 Cairns CBD 4870 Cairns CBD 4870 Phone 07 4081 5100 07 4081 5100 07 4042 8000 07 4042 8000 Fax 07 4051 8060 07 4051 8060 - - Email [email protected] [email protected] qld.news@ qld.news@ grantbroadcasters.com.au grantbroadcasters.com.au Web Address hit.com.au/cairns triplem.com.au/cairns star1027.com.au 4ca.com.au Description of Contemporary Hit Radio/ Hot Adult Contemporary/ Adult Contemporary Classic Hits Content/Format Hit Music Rock Demographic Profile 18-39 40-54 25-49 40+ of Station Audience

Commercial Radio Australia 17 CAIRNS

Cairns is the international gateway into Tropical North Queensland. Not only does the area attract holidaymakers from the southern states, but the international airport makes Cairns the first port of call to many overseas visitors offering easy access to some of the world’s greatest natural treasures, including the Great Barrier Reef as well as the unspoilt rainforests of the Daintree River and Cape Tribulation.

In comparison to the 2011 census, the population within the radio licence area of Cairns has increased by 6.93% to 174,826. Cairns has a very young population; almost 40% of families have children and 32% of the population are aged less than 25 years. The birthplace for 76% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

The Cairns area is serviced by over 50 schools. The city also has an extensive TAFE College campus and the Cairns Campus of James Cook University. Of the 34,987 people attending an educational institution, 44% were in infants or primary, 33% were attending a secondary educational institution, 16% were attending University or another tertiary institution and 8%were at TAFE. Of the 67,542 people who already have a tertiary qualification, 33% have a degree and 67% have a certificate, diploma or another tertiary qualification.

Of the total dwellings (61,795) in Cairns, 25% are owned outright and 33% are mortgaged. Private rental properties represent one third of total dwellings. 19% of the total households (61,543) in Cairns have a household income range between $21,000 – $41,999pa, 25% between $42,000 – $77,999pa, 12% between $78,000 – $103,999pa, and 26% over $104,000pa.

All major banks, car dealers, fast-food restaurants, hardware/home improvement stores and an extensive selection of national retail, chain and independent stores are represented in the district.

AGRICULTURE Cairns and the surrounding coastal area is a major sugar-growing district. The area also grows bananas, pineapples and a variety of other tropical fruit. There were over 22 thousand orchard fruit trees, and over 12 thousand kilograms of avocados were produced in the area.

The Cairns radio licence area includes nearly four thousand beef cattle supported within the region.

EMPLOYMENT The majority (57%) of the labour force of 87,029 is employed full time. The main industries of employment are: • Wholesale Trade/Retail Trade/Accommodation and Food Services; • Education and Training/Health Care and Social Assistance; and • Manufacturing/Electricity Gas Water and Waste Services/Construction.

Tourism is the major driving force in the local economy, and has helped produce a strong retail sector as well as hotels, restaurants and a variety of other businesses that thrive on the large numbers of visitors.

18 Commercial Radio Market Profiles CAIRNS

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 24,297 30.25% 10+ years 74,241 76,726 150,967 86.35% Technicians & trade workers/ 23,259 28.96% 0-9 years 12,329 11,530 23,859 13.65% Community & personal service workers 10-17 years 9,470 8,984 18,454 10.56% Clerical & administrative workers 10,356 12.89% 18-24 years 6,762 6,744 13,506 7.73% Sales workers 8,517 10.6% 25-39 years 16,871 18,816 35,687 20.41% Machinery operators & drivers/Labourers 12,601 15.69% 40-54 years 18,880 20,151 39,031 22.33% Not stated 1,294 1.61% 55-64 years 11,075 11,088 22,163 12.68% Total 80,324 100% 65-74 years 7,699 6,908 14,607 8.36% 75+ years 3,484 4,035 7,519 4.3% INDUSTRY Total 2011 population 81,208 82,284 163,492 Industry Total Workforce Total 2016 population 86,570 88,256 174,826 100% Agriculture, forestry & fishing 1,406 1.77% % change 2011-2016 6.93% Mining 1,049 1.32% Manufacturing/Electricity, gas, water & 10,040 12.61% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 18,900 23.74% Employment classification Total Labour force Accommodation & food services Full-time employed 49,913 57.35% Transport, postal & warehousing/ 5,554 6.98% Part-time employed 25,961 29.83% Information, media & communications Not stated employed 4,374 5.03% Financial & insurance services/ 6,267 7.87% Rental hiring & real estate services/ Unemployed 6,781 7.79% Administration & support services Total labour force 87,029 100% Professional scientific & technical services 3,718 4.67% Public administration & safety 6,260 7.86% HOUSEHOLD INCOME Education & training/Health care & 18,186 22.85% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 1,623 2.04% $0 – $7,749 975 1.58% Other services 3,402 4.27% $7,750 – $20,999 2,982 4.85% Not stated 3,199 4.02% $21,000 – $41,999 11,614 18.87% Total 79,604 100% $42,000 – $77,999 15,140 24.6% $78,000 – $103,999 7,592 12.34% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 6,605 10.73% Product or service $000’s (pa) $130,000 – $155,999 3,719 6.04% Food & non-alcoholic beverages 707,156 $160,000 – $181,999 2,085 3.39% Alcoholic beverages 101,808 $182,000 – $207,999 1,573 2.56% Clothing & footwear 129,907 $208,000+ 2,252 3.66% Household furnishings & equipment 170,080 Not stated 7,006 11.38% Furniture & floor coverings 51,891 Total households 61,543 100% Household appliances 43,313 Household services & operation 144,280 FAMILY STRUCTURE Medical care & health expenses 252,918 Type of family Total Total families Motor vehicle purchase 177,040 Couple families – Children 17,587 39.84% Motor vehicle running costs 446,727 Couple families – No children 17,262 39.1% Recreation 528,692 Single parents 8,718 19.75% Recreational & educational equipment 132,173 Other families 576 1.3% Holidays 231,747 Total families 44,143 100% Personal care 89,410

Commercial Radio Australia 19 CAIRNS

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 75,342 population Cereal crops – Wheat for grain – Production (t) 16 Infants/Primary 8,001 7,428 15,429 8.83% Cereal crops – Rice for grain – Production (t) 0 Secondary 5,848 5,536 11,384 6.51% Cereal crops – Barley for grain – Production (t) 21 TAFE 978 1,709 2,687 1.54% Cereal crops – Sorghum for grain – Production (t) 129 University 1,864 3,623 5,487 3.14% Cereal crops – Total for grain – Production (t) 187 Total 16,691 18,296 34,987 20.01% Vegetables for human consumption – Tomatoes – 0 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 3 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 12,950 Fully owned 15,349 24.84% Fruit & nuts – Apples – Production (kg) 0 Mortgaged 20,645 33.41% Fruit & nuts – Nectarines – Production (kg) 0 Private rental 20,597 33.33% Fruit & nuts – Peaches – Production (kg) 0 Housing authority/Not stated 4,845 7.84% Fruit & nuts – Nuts – Total trees (no.) 174 Other tenure type 359 0.58% Fruit & nuts – All orchard fruit (incl. nuts) – 22,949 Total trees (no.) Total dwellings 61,795 100% Fruit & nuts – Grapes – Total area (ha) 0 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 0 Livestock – Dairy cattle – Total (no.) 0 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 3,791 Degree 22,286 12.75% Certificate 45,256 25.89% INTERNET USAGE Total 67,542 31.94% Connection Total Total dwellings Internet accessed from dwelling 50,953 81.77% MORTGAGE PAYMENTS Internet not accessed from dwelling 9,386 15.06% Mortgaged Not stated 1,975 3.17% Monthly mortgage payment Total dwellings Total 62,314 100% $0 – $449 per month 1,053 5.36% $450 – $799 per month 974 4.96% BIRTHPLACE BY REGION $800 – $999 per month 1,122 5.71% Market Region Male Female Total $1,000 – $1,799 per month 7,775 39.56% population $1,800 – $2,399 per month 4,777 24.3% Oceania incl. Australia 64,525 64,659 129,184 75.67% $2,400 – $2,999 per month 1,624 8.26% Europe 5,306 5,047 10,353 6.06% $3,000 – $3,999 per month 1,096 5.58% Africa & Middle East 403 383 786 0.46% $4,000+ per month 495 2.52% Asia 2,904 4,952 7,856 4.6% Not stated 740 3.76% Americas 386 467 853 0.5% Total mortgaged dwellings 19,656 100% Other 10,923 10,756 21,679 12.7% Total 84,447 86,264 170,711 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 4,287 6.9% 1 vehicle 22,710 36.56% 2+ vehicles 32,590 52.46% Not stated 2,533 4.08% Total 62,120 100%

20 Commercial Radio Market Profiles CHARLEVILLE WEST FM CHARLEVILLE • 4VL

Station Name West FM Charleville 4VL Call Sign 4CCC 4VL Frequency 101.7 MHz 783 kHz Network Resonate Broadcasting Resonate Broadcasting Address PO Box 1172, Kingaroy, QLD 4610 PO Box 20, Longreach, QLD 4730 Phone 07 4654 1444 07 4654 1444 Fax - - Email sales@4vl.com.au [email protected] Web Address 4vl.com.au 4vl.com.au Description of Content/Format Hot Adult Contemporary Classic Hits Demographic Profile of Station Audience 16-35 30-60

Commercial Radio Australia 21 CHARLEVILLE

Charleville is the largest town in the southwest of the Outback region, located some 750 kilometres from Brisbane and 515 kilometres south of Longreach, on the banks of the Warrego River. Charleville is on the Matilda Highway between Cunnamulla and Augathella, which is in the heart of Queensland’s Mulga Country.

In comparison to the 2011 census, the population within the radio licence area of Charleville has decreased by 16.09% to 9,978. 53% of the population is aged 40 years and over. The birthplace for 89% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons. Like many regional communities, the area has a high proportion of children; 39% of families have children.

Of the 1,544 people attending an educational institution, 60% were in infants or primary, 28% were attending a secondary educational institution, 8% attending University or another tertiary institution and 4% attending TAFE. Of the 2,823 people who already have a tertiary qualification, 26% have a degree and 74% have a certificate, diploma or another tertiary qualification.

Of the total dwellings (3,825) in Charleville, 40% are owned outright and 24% are mortgaged. Private rental properties represent 22% of total dwellings. 22% of the total households (3,730) in Charleville have a household income range between $21,000 – $41,999pa, 24% between $42,000 – $77,999pa, 9% between $78,000 – $103,999pa, and 20% over $104,000pa.

All major banks, car dealers; and a selection of national retail, chain and independent stores are represented in the region.

The town is home to both the Southern Queensland base of the Royal Flying Doctor Service and the School of Distance Education.

AGRICULTURE The Charleville licence area is predominantly used for sheep and cattle farming. The farms in the region provide grazing land for over 235 thousand sheep and lambs. The cattle industry is strong in the region; there are over 576 thousand beef cattle.

Crop growth is recorded at high volumes within the region; over 51 thousand tonnes of cereal for grain are produced each year.

EMPLOYMENT The majority (69%) of the labour force of 5,454 is employed full time. The main industries of employment are: • Agriculture Forestry and Fishing; • Education and Training/Health Care and Social Assistance; and • Wholesale Trade/Retail Trade/Accommodation and Food Services.

The area around Charleville is a farming community. Over 35% of the workforce is agricultural.

22 Commercial Radio Market Profiles CHARLEVILLE

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 2,203 42.32% 10+ years 4,364 4,131 8,495 85.14% Technicians & trade workers/ 934 17.94% 0-9 years 763 720 1,483 14.86% Community & personal service workers 10-17 years 424 347 771 7.73% Clerical & administrative workers 455 8.74% 18-24 years 374 306 680 6.81% Sales workers 254 4.88% 25-39 years 846 935 1,781 17.85% Machinery operators & drivers/Labourers 1,280 24.59% 40-54 years 1,000 1,052 2,052 20.57% Not stated 79 1.52% 55-64 years 842 728 1,570 15.73% Total 80,324 100% 65-74 years 580 463 1,043 10.45% 75+ years 298 300 598 5.99% INDUSTRY Total 2011 population 6,184 5,708 11,892 Industry Total Workforce Total 2016 population 5,127 4,851 9,978 100% Agriculture, forestry & fishing 1,817 35.07% % change 2011-2016 -16.09% Mining 50 0.97% Manufacturing/Electricity, gas, water & 483 9.32% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 714 13.78% Employment classification Total Labour force Accommodation & food services Full-time employed 3,786 69.42% Transport, postal & warehousing/ 233 4.5% Part-time employed 1,159 21.25% Information, media & communications Not stated employed 279 5.12% Financial & insurance services/ 111 2.14% Rental hiring & real estate services/ Unemployed 230 4.22% Administration & support services Total labour force 5,454 100% Professional scientific & technical services 68 1.31% Public administration & safety 506 9.77% HOUSEHOLD INCOME Education & training/Health care & 846 16.33% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 24 0.46% $0 – $7,749 134 3.59% Other services 118 2.28% $7,750 – $20,999 248 6.65% Not stated 211 4.07% $21,000 – $41,999 248 22.09% Total 5,181 100% $42,000 – $77,999 904 24.24% $78,000 – $103,999 335 8.98% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 314 8.42% Product or service $000’s (pa) $130,000 – $155,999 176 4.72% Food & non-alcoholic beverages 43,245 $160,000 – $181,999 100 2.68% Alcoholic beverages 6,225 $182,000 – $207,999 60 1.61% Clothing & footwear 7,944 $208,000+ 107 2.87% Household furnishings & equipment 10,401 Not stated 528 14.16% Furniture & floor coverings 3,173 Total households 3,730 100% Household appliances 2,648 Household services & operation 8,823 FAMILY STRUCTURE Medical care & health expenses 15,466 Type of family Total Total families Motor vehicle purchase 10,826 Couple families – Children 1,006 38.59% Motor vehicle running costs 27,319 Couple families – No children 1,211 46.45% Recreation 32,331 Single parents 360 13.81% Recreational & educational equipment 8,082 Other families 30 1.15% Holidays 14,172 Total families 2,607 100% Personal care 5,467

Commercial Radio Australia 23 CHARLEVILLE

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 11,109,967 population Cereal crops – Wheat for grain – Production (t) 43,276 Infants/Primary 499 425 924 9.26% Cereal crops – Rice for grain – Production (t) 0 Secondary 221 212 433 4.34% Cereal crops – Barley for grain – Production (t) 3,519 TAFE 18 44 62 0.62% Cereal crops – Sorghum for grain – Production (t) 3,025 University 19 106 125 1.25% Cereal crops – Total for grain – Production (t) 51,482 Total 757 787 1,544 15.47% Vegetables for human consumption – Tomatoes – 0 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 14 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 0 Fully owned 1,527 39.92% Fruit & nuts – Apples – Production (kg) 0 Mortgaged 933 24.39% Fruit & nuts – Nectarines – Production (kg) 0 Private rental 826 21.59% Fruit & nuts – Peaches – Production (kg) 0 Housing authority/Not stated 461 12.05% Fruit & nuts – Nuts – Total trees (no.) 0 Other tenure type 78 2.04% Fruit & nuts – All orchard fruit (incl. nuts) – 2,159 Total trees (no.) Total dwellings 3,825 100% Fruit & nuts – Grapes – Total area (ha) 5 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 235,647 Livestock – Dairy cattle – Total (no.) 1,818 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 576,056 Degree 736 7.38% Certificate 2,087 20.92% INTERNET USAGE Total 2,823 28.29% Connection Total Total dwellings Internet accessed from dwelling 2,675 69.72% MORTGAGE PAYMENTS Internet not accessed from dwelling 1,003 26.14% Mortgaged Not stated 159 4.14% Monthly mortgage payment Total dwellings Total 3,837 100% $0 – $449 per month 218 27.42% $450 – $799 per month 116 14.59% BIRTHPLACE BY REGION $800 – $999 per month 85 10.69% Market Region Male Female Total $1,000 – $1,799 per month 198 24.91% population $1,800 – $2,399 per month 61 7.67% Oceania incl. Australia 4,618 4,340 8,958 88.99% $2,400 – $2,999 per month 19 2.39% Europe 36 60 96 0.95% $3,000 – $3,999 per month 4 0.5% Africa & Middle East 9 0 9 0.09% $4,000+ per month 24 3.02% Asia 72 84 156 1.55% Not stated 70 8.81% Americas 3 0 3 0.03% Total mortgaged dwellings 795 100% Other 439 405 844 8.38% Total 5,177 4,889 10,066 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 232 6.02% 1 vehicle 1,095 28.41% 2+ vehicles 2,301 59.7% Not stated 226 5.86% Total 3,854 100%

24 Commercial Radio Market Profiles CHARTERS TOWERS WEST FM • 4GC

Station Name West FM 4GC Call Sign 4CHT 4GC Frequency 95.9 MHz 828 kHz, 765 kHz Network Resonate Broadcasting Resonate Broadcasting Address 21 Ryan St, Charters Towers, QLD 4820 21 Ryan St, Charters Towers, QLD 4820 Phone 07 4787 7828 07 4787 7828 Fax 07 4787 4056 07 4787 4056 Email [email protected] [email protected] Web Address facebook.com/WestFMQld facebook.com/4GCChartersTowers Description of Content/Format Today’s Best Music Best Songs of All Time & Talkback Demographic Profile of Station Audience 18-39 35-54

Commercial Radio Australia 25 CHARTERS TOWERS

Charters Towers, located 130 kilometres southwest of Townsville on the Flinders Highway, is a centre for the local cattle and mining industries. It lies 138 kilometres east of the Great Dividing Range.

In comparison to the 2011 census, the population within the radio licence area of Charters Towers has decreased by 9.97% to 15,846.

Like many regional areas, Charters Towers has a relatively high proportion of children and teenagers; over 38% of families have children and 31% of the population is aged less than 25 years. The birthplace for 86% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

Of the 2,933 people attending an educational institution, 50% were in infants or primary, 41% were attending a secondary educational institution, 5% attending University or another tertiary institution and 5% attending TAFE. Of the 4,276 people who already have a tertiary qualification, 25% have a degree and 75% have a certificate, diploma or another tertiary qualification.

Of the total dwellings (5,557) in Charters Towers, 39% are owned outright and 28% are mortgaged. Private rental properties represented 23% of total dwellings. 23% of the total households (5,623) in the Charters Towers region have a household income range between $21,000 – $41,999pa, 22% between $42,000 – $77,999pa, 10% between $78,000 – $103,999pa, and 20% over $104,000pa.

Most major banks, car dealers; and an extensive selection of retail, chain and independent stores are represented in the region.

AGRICULTURE The inland areas of central and north Queensland are predominantly beef cattle areas; there are over 329 thousand beef cattle in the region. The area also holds nearly 16 thousand sheep and lambs.

EMPLOYMENT The majority (62%) of the labour force of 7,209 is employed full time. The main industries of employment are: • Agriculture Forestry and Fishing; • Education and Training/Health Care and Social Assistance; and • Wholesale Trade/Retail Trade/Accommodation and Food Services.

Charters Towers also has a large retail sector that supports the surrounding district.

26 Commercial Radio Market Profiles CHARTERS TOWERS

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 2,250 33.85% 10+ years 6,890 6,900 13,790 87.03% Technicians & trade workers/ 1,479 22.25% 0-9 years 1,049 1,007 2,056 12.97% Community & personal service workers 10-17 years 954 913 1,867 11.78% Clerical & administrative workers 599 9.01% 18-24 years 543 498 1,041 6.57% Sales workers 471 7.09% 25-39 years 1,193 1,321 2,514 15.87% Machinery operators & drivers/Labourers 1,736 26.12% 40-54 years 1,572 1,720 3,292 20.77% Not stated 111 1.67% 55-64 years 1,160 1,045 2,205 13.92% Total 6,646 100% 65-74 years 959 856 1,815 11.45% 75+ years 509 547 1,056 6.66% INDUSTRY Total 2011 population 9,055 8,546 17,601 Industry Total Workforce Total 2016 population 7,939 7,907 15,846 100% Agriculture, forestry & fishing 1,508 22.96% % change 2011-2016 -9.97% Mining 458 6.97% Manufacturing/Electricity, gas, water & 591 9% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 985 15% Employment classification Total Labour force Accommodation & food services Full-time employed 4,467 61.96% Transport, postal & warehousing/ 310 4.72% Part-time employed 1,773 24.59% Information, media & communications Not stated employed 424 5.88% Financial & insurance services/ 242 3.69% Rental hiring & real estate services/ Unemployed 545 7.56% Administration & support services Total labour force 7,209 100% Professional scientific & technical services 118 1.8% Public administration & safety 452 6.88% HOUSEHOLD INCOME Education & training/Health care & 1,366 20.8% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 40 0.61% $0 – $7,749 149 2.65% Other services 223 3.4% $7,750 – $20,999 418 7.43% Not stated 274 4.17% $21,000 – $41,999 1,282 22.8% Total 6,567 100% $42,000 – $77,999 1,261 22.43% $78,000 – $103,999 549 9.76% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 447 7.95% Product or service $000’s (pa) $130,000 – $155,999 248 4.41% Food & non-alcoholic beverages 64,373 $160,000 – $181,999 153 2.72% Alcoholic beverages 9,267 $182,000 – $207,999 84 1.49% Clothing & footwear 11,825 $208,000+ 167 2.97% Household furnishings & equipment 15,482 Not stated 865 15.38% Furniture & floor coverings 4,723 Total households 5,623 100% Household appliances 3,942 Household services & operation 13,134 FAMILY STRUCTURE Medical care & health expenses 23,023 Type of family Total Total families Motor vehicle purchase 16,116 Couple families – Children 1,520 38.97% Motor vehicle running costs 40,666 Couple families – No children 1,718 44.05% Recreation 48,127 Single parents 622 15.95% Recreational & educational equipment 12,031 Other families 40 1.03% Holidays 21,096 Total families 3,900 100% Personal care 8,139

Commercial Radio Australia 27 CHARTERS TOWERS

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 4,544,034 population Cereal crops – Wheat for grain – Production (t) 53 Infants/Primary 754 713 1,467 9.26% Cereal crops – Rice for grain – Production (t) 0 Secondary 639 550 1,189 7.5% Cereal crops – Barley for grain – Production (t) 42 TAFE 27 115 142 0.9% Cereal crops – Sorghum for grain – Production (t) 82 University 30 105 135 0.85% Cereal crops – Total for grain – Production (t) 177 Total 1,450 1,483 2,933 18.51% Vegetables for human consumption – Tomatoes – 22 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 30 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 0 Fully owned 2,158 38.83% Fruit & nuts – Apples – Production (kg) 0 Mortgaged 1,553 27.95% Fruit & nuts – Nectarines – Production (kg) 0 Private rental 1,296 23.32% Fruit & nuts – Peaches – Production (kg) 0 Housing authority/Not stated 473 8.51% Fruit & nuts – Nuts – Total trees (no.) 0 Other tenure type 77 1.39% Fruit & nuts – All orchard fruit (incl. nuts) – 1,004 Total trees (no.) Total dwellings 5,557 100% Fruit & nuts – Grapes – Total area (ha) 8 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 15,973 Livestock – Dairy cattle – Total (no.) 116 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 329,251 Degree 1,060 6.69% Certificate 3,216 20.3% INTERNET USAGE Total 4,276 26.98% Connection Total Total dwellings Internet accessed from dwelling 4,058 70.96% MORTGAGE PAYMENTS Internet not accessed from dwelling 1,423 24.88% Mortgaged Not stated 238 4.16% Monthly mortgage payment Total dwellings Total 5,719 100% $0 – $449 per month 168 11.9% $450 – $799 per month 114 8.07% BIRTHPLACE BY REGION $800 – $999 per month 131 9.28% Market Region Male Female Total $1,000 – $1,799 per month 541 38.31% population $1,800 – $2,399 per month 202 14.31% Oceania incl. Australia 6,807 6,732 13,539 86.46% $2,400 – $2,999 per month 68 4.82% Europe 90 105 195 1.25% $3,000 – $3,999 per month 65 4.6% Africa & Middle East 3 3 6 0.04% $4,000+ per month 32 2.27% Asia 21 65 86 0.55% Not stated 91 6.44% Americas 0 3 3 0.02% Total mortgaged dwellings 1,412 100% Other 914 917 1,831 11.69% Total 7,835 7,825 15,660 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 297 5.29% 1 vehicle 1,785 31.79% 2+ vehicles 3,238 57.67% Not stated 295 5.25% Total 5,615 100%

28 Commercial Radio Market Profiles EMERALD CENTRAL HIGHLANDS HIT 94.7 • 4HI AM

Station Name Central Highlands Hit 94.7 4HI AM Call Sign 4HIT 4HI Frequency 94.7 MHz 1143 kHz Network Southern Cross Austereo Resonate Broadcasting Address PO Box 424, Emerald, QLD 4720 PO Box 267, Emerald, QLD 4720 Phone 07 4982 3455 07 4982 2422 Fax 07 4982 0499 07 4987 5773 Email rockhampton[email protected] [email protected] Web Address hit.com.au/emerald facebook.com/4HIEmerald Description of Content/Format Top 40 Best Songs of All Time Demographic Profile of Station Audience 18-35 35+

Commercial Radio Australia 29 EMERALD

Emerald is located in the Central Highlands of Queensland, about 250 kilometres west of Rockhampton on the intersection of the Gregory and Capricorn Highways. Emerald is the hub of the transport routes that service Central West Queensland, the Central Highlands and the Queensland Bowen Basin coal mining region.

Emerald is a mining town, producing coal for export. A major tourist attraction – the large Gemfields west of Emerald, incorporating the townships of Anakie, Willows, Sapphire, and Rubyvale, are renowned for their sapphires. The region supports gem fossicking, coal mining, cattle, and a variety of agricultural industries, including cotton.

In comparison to the 2011 census, the population within the radio licence area of Emerald has decreased by 4.87% to 51,582. Emerald has a very young population; 51% of families have children and 36% of the population is aged less than 25 years. The birthplace for 81% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

Of the 9,657 people attending an educational institution, 57% were in infants or primary, 29% were attending a secondary educational institution, 8% attending University or another tertiary institution and 6% attending TAFE. Of the 15,711 people who already have a tertiary qualification, 24% have a degree and 76% have a certificate, diploma or another tertiary qualification.

Of the total dwellings (16,014) in Emerald, 21% are owned outright and 23% are mortgaged. Private rental properties represent 46% of total dwellings. 12% of the total households (15,810) in Emerald have a household income range between $21,000 – $41,999pa, 17% between $42,000 – $77,999pa, 12% between $78,000 – $103,999pa, and 42% over $104,000pa.

All major banks, car dealers, fast-food restaurants, and an extensive selection of national retail, chain and independent stores are represented in the district.

AGRICULTURE Traditionally the district’s economy has depended on agriculture, however coal mining is now a driving force.

The Emerald radio licence area holds over 1.3 million beef cattle. The area has an established feedlot industry and a modern cattle sale yard facility. The area also produces grain, cotton, as well as some sugar, nuts, beans and sweet corn. There are over 94 thousand orchard fruit and nut trees in the region.

Wheat, oats, barley, sorghum, maize and cereal are grown; in 2016 the area produced over 37 thousand tonnes of wheat for grain and 252 thousand tonnes of cereals for grain.

EMPLOYMENT The majority (67%) of the labour force of 26,233 is employed full time. The main industries of employment are: • Mining; • Wholesale Trade/Retail Trade/Accommodation and Food Services; and • Agriculture Forestry and Fishing.

Being a mining town, 29% of the workforce is employed in the industry.

30 Commercial Radio Market Profiles EMERALD

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 6,508 26.23% 10+ years 22,721 19,297 42,018 81.46% Technicians & trade workers/ 6,136 24.73% 0-9 years 4,840 4,724 9,564 18.54% Community & personal service workers 10-17 years 2,668 2,403 5,071 9.83% Clerical & administrative workers 2,484 10.01% 18-24 years 1,990 1,972 3,962 7.68% Sales workers 1,476 5.95% 25-39 years 6,865 6,188 13,053 25.31% Machinery operators & drivers/Labourers 7,861 31.68% 40-54 years 6,121 4,982 11,103 21.52% Not stated 348 1.4% 55-64 years 3,104 2,237 5,341 10.35% Total 24,813 100% 65-74 years 1,450 1,053 2,503 4.85% 75+ years 523 462 985 1.91% INDUSTRY Total 2011 population 29,437 24,783 54,220 Industry Total Workforce Total 2016 population 27,561 24,021 51,582 100% Agriculture, forestry & fishing 3,531 14.5% % change 2011-2016 -4.87% Mining 6,970 28.62% Manufacturing/Electricity, gas, water & 1,900 7.8% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 3,579 14.7% Employment classification Total Labour force Accommodation & food services Full-time employed 17,451 66.52% Transport, postal & warehousing/ 1,107 4.55% Part-time employed 5,781 22.04% Information, media & communications Not stated employed 1,621 6.18% Financial & insurance services/ 1,126 4.62% Rental hiring & real estate services/ Unemployed 1,380 5.26% Administration & support services Total labour force 26,233 100% Professional scientific & technical services 439 1.8% Public administration & safety 1,007 4.13% HOUSEHOLD INCOME Education & training/Health care & 2,921 11.99% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 82 0.34% $0 – $7,749 266 1.68% Other services 936 3.84% $7,750 – $20,999 532 3.36% Not stated 756 3.1% $21,000 – $41,999 1,847 11.68% Total 24,354 100% $42,000 – $77,999 2,691 17.02% $78,000 – $103,999 1,871 11.83% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 2,235 14.14% Product or service $000’s (pa) $130,000 – $155,999 1,224 7.74% Food & non-alcoholic beverages 183,068 $160,000 – $181,999 707 4.47% Alcoholic beverages 26,356 $182,000 – $207,999 955 6.04% Clothing & footwear 33,630 $208,000+ 1,514 9.58% Household furnishings & equipment 44,030 Not stated 1,968 12.45% Furniture & floor coverings 13,433 Total households 15,810 100% Household appliances 11,212 Household services & operation 37,351 FAMILY STRUCTURE Medical care & health expenses 65,475 Type of family Total Total families Motor vehicle purchase 45,831 Couple families – Children 6,116 51.24% Motor vehicle running costs 115,648 Couple families – No children 4,372 36.63% Recreation 136,867 Single parents 1,370 11.48% Recreational & educational equipment 34,216 Other families 79 0.66% Holidays 59,994 Total families 11,937 100% Personal care 23,146

Commercial Radio Australia 31 EMERALD

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 9,079,923 population Cereal crops – Wheat for grain – Production (t) 37,677 Infants/Primary 2,817 2,694 5,511 10.86% Cereal crops – Rice for grain – Production (t) 0 Secondary 1,482 1,338 2,820 7.5% Cereal crops – Barley for grain – Production (t) 2,092 TAFE 176 403 579 0.9% Cereal crops – Sorghum for grain – Production (t) 202,428 University 215 532 747 0.85% Cereal crops – Total for grain – Production (t) 252,012 Total 4,690 4,967 9,657 18.72% Vegetables for human consumption – Tomatoes – 8 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 85 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 6,153 Fully owned 3,354 20.94% Fruit & nuts – Apples – Production (kg) 0 Mortgaged 3,728 23.28% Fruit & nuts – Nectarines – Production (kg) 0 Private rental 7,371 46.03% Fruit & nuts – Peaches – Production (kg) 0 Housing authority/Not stated 1,346 8.41% Fruit & nuts – Nuts – Total trees (no.) 0 Other tenure type 215 1.34% Fruit & nuts – All orchard fruit (incl. nuts) – 94,404 Total trees (no.) Total dwellings 16,014 100% Fruit & nuts – Grapes – Total area (ha) 832 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 4,378 Livestock – Dairy cattle – Total (no.) 2,339 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 1,372,037 Degree 3,786 7.34% Certificate 11,925 23.12% INTERNET USAGE Total 15,711 30.46% Connection Total Total dwellings Internet accessed from dwelling 13,271 82.47% MORTGAGE PAYMENTS Internet not accessed from dwelling 2,349 14.6% Mortgaged Not stated 471 2.93% Monthly mortgage payment Total dwellings Total 16,091 100% $0 – $449 per month 229 6.81% $450 – $799 per month 147 4.37% BIRTHPLACE BY REGION $800 – $999 per month 156 4.64% Market Region Male Female Total $1,000 – $1,799 per month 1,046 31.12% population $1,800 – $2,399 per month 846 25.17% Oceania incl. Australia 21,908 19,635 41,543 81.42% $2,400 – $2,999 per month 369 10.98% Europe 366 289 655 1.28% $3,000 – $3,999 per month 278 8.27% Africa & Middle East 193 189 382 0.75% $4,000+ per month 112 3.33% Asia 371 503 874 1.71% Not stated 178 5.3% Americas 25 35 60 0.12% Total mortgaged dwellings 3,361 100% Other 4,383 3,123 7,506 14.71% Total 27,246 23,774 51,020 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 548 3.42% 1 vehicle 4,509 28.18% 2+ vehicles 10,331 64.56% Not stated 614 3.84% Total 16,002 100%

32 Commercial Radio Market Profiles GOLD COAST 102.9 HOT TOMATO • 92.5 GOLD FM • SEA FM 90.9

Station Name 102.9 Hot Tomato 92.5 Gold FM Sea FM 90.9 Call Sign 4HTB 4GLD 4SEA Frequency 102.9 MHz 92.5 MHz 90.9 MHz Network Hot Tomato Southern Cross Austereo Southern Cross Austereo Address PO Box 1029, Southport, PO Box 8984, GCMC, Level 2, Oracle East, Broadbeach, QLD 4215 QLD 9726 QLD 4218 Phone 07 5519 2200 07 5561 2000 07 5561 2000 Fax 07 5531 3878 07 5561 2146 07 5561 2146 Email [email protected] [email protected] [email protected] Web Address mygc.com.au/1029-hot-tomato goldfm.com.au seafm.com.au Description of Contemporary Hit Radio Adult Contemporary Hot Adult Contemporary Content/Format Demographic Profile 25-54 40+ Under 40 of Station Audience

Commercial Radio Australia 33 GOLD COAST

The Gold Coast is only 80 kilometres from Brisbane with a licence area stretching from the NSW border up to Beenleigh. The Gold Coast is perhaps best known as a tourist destination, attracting both domestic and international guests.

The Gold Coast Radio licence area is Australia’s #1 largest regional market with 613,250 people; an increase of 11.85% from the 2011 census. There are three commercial radio stations currently on air in the Gold Coast. Half the population in the radio licence area is aged 40 years and over. The birthplace for 75% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

Of the 123,085 people attending an educational institution, 39% were in infants or primary, 30% were attending a secondary educational institution, 22% attending University or another tertiary institution and 9% attending TAFE. Of the 248,383 people who already have a tertiary qualification, 34% have a degree and 66% have a certificate, diploma or another tertiary qualification.

Of the total dwellings (221,501) in the Gold Coast, 28% are owned outright and 33% are mortgaged. Private rental properties represent 33% of total dwellings. 19% of the total households (221,118) in the Gold Coast region have a household income range between $21,000 – $41,999pa, 24% between $42,000 – $77,999pa, 12% between $78,000 – $103,999pa, and 29% over $104,000pa.

All major banks, car dealers, fast-food restaurants, hardware/home improvement stores, and an extensive selection of national retail, chain and independent stores are represented in the area.

AGRICULTURE While the Gold Coast strip is famous for its high-rise buildings, the Gold Coast hinterland has a dairy industry, and produces sugar and tropical fruit. Nearly 30 thousand kilograms of avocados were produced within the region, and the area houses over 9 thousand orchard fruit and nut trees.

There are almost 3 thousand beef cattle in the region.

EMPLOYMENT The majority (55%) of the labour force of 306,643 is employed full time. The main industries of employment are: • Wholesale Trade/Retail Trade/Accommodation and Food Services; • Education and Training/Health Care and Social Assistance; and • Manufacturing/Electricity Gas Water and Waste Services/Construction.

The Gold Coast continues to be one of Australia’s strongest growth areas. Its economy revolves around construction and tourism, with a very strong retail sector to cater to the needs of tourists. The continual growth of the population has created a growing demand for housing and infrastructure facilities, which has given the construction industry a boost.

34 Commercial Radio Market Profiles GOLD COAST

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 87,053 30.5% 10+ years 259,563 279,389 538,952 87.88% Technicians & trade workers/ 77,618 27.2% 0-9 years 37,966 36,332 74,298 12.12% Community & personal service workers 10-17 years 29,242 27,685 56,927 9.28% Clerical & administrative workers 38,517 13.5% 18-24 years 26,611 27,470 54,081 8.82% Sales workers 34,361 5.95% 25-39 years 59,746 63,301 123,047 20.06% Machinery operators & drivers/Labourers 43,025 31.68% 40-54 years 60,509 65,367 125,876 20.53% Not stated 4,814 1.4% 55-64 years 34,135 38,676 72,811 11.87% Total 285,388 100% 65-74 years 29,870 31,780 61,650 10.05% 75+ years 19,450 25,110 44,560 7.27% INDUSTRY Total 2011 population 267,410 280,889 548,299 Industry Total Workforce Total 2016 population 297,529 315,721 613,250 100% Agriculture, forestry & fishing 1,405 0.5% % change 2011-2016 11.85% Mining 1,638 0.58% Manufacturing/Electricity, gas, water & 49,271 17.36% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 66,638 23.48% Employment classification Total Labour force Accommodation & food services Full-time employed 170,114 55.48% Transport, postal & warehousing/ 14,935 5.26% Part-time employed 101,437 33.08% Information, media & communications Not stated employed 13,583 4.43% Financial & insurance services/ 27,604 9.73% Rental hiring & real estate services/ Unemployed 21,509 7.01% Administration & support services Total labour force 306,643 100% Professional scientific & technical services 17,124 6.03% Public administration & safety 12,281 4.33% HOUSEHOLD INCOME Education & training/Health care & 59,339 20.91% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 8,223 2.9% $0 – $7,749 4,096 1.85% Other services 11,314 3.99% $7,750 – $20,999 8,846 4% Not stated 14,012 4.94% $21,000 – $41,999 42,486 19.21% Total 283,784 100% $42,000 – $77,999 53,193 24.06% $78,000 – $103,999 27,202 12.3% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 23,429 10.6% Product or service $000’s (pa) $130,000 – $155,999 14,209 6.43% Food & non-alcoholic beverages 2,572,331 $160,000 – $181,999 8,388 3.79% Alcoholic beverages 368,194 $182,000 – $207,999 6,462 2.92% Clothing & footwear 473,555 $208,000+ 10,782 4.88% Household furnishings & equipment 624,230 Not stated 22,025 9.96% Furniture & floor coverings 192,735 Total households 221,118 100% Household appliances 157,992 Household services & operation 525,486 FAMILY STRUCTURE Medical care & health expenses 917,690 Type of family Total Total families Motor vehicle purchase 638,383 Couple families – Children 66,638 41.18% Motor vehicle running costs 1,609,312 Couple families – No children 65,030 40.18% Recreation 1,918,958 Single parents 28,196 17.42% Recreational & educational equipment 480,623 Other families 1,975 1.22% Holidays 847,206 Total families 161,839 100% Personal care 324,058

Commercial Radio Australia 35 GOLD COAST

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 127,054 population Cereal crops – Wheat for grain – Production (t) 0 Infants/Primary 24,556 23,707 15,806 7.87% Cereal crops – Rice for grain – Production (t) 0 Secondary 18,852 18,028 36,880 6.01% Cereal crops – Barley for grain – Production (t) 0 TAFE 4,466 6,529 10,995 1.79% Cereal crops – Sorghum for grain – Production (t) 0 University 11,141 15,806 26,947 4.39% Cereal crops – Total for grain – Production (t) 0 Total 59,015 64,070 123,085 20.07% Vegetables for human consumption – Tomatoes – 380 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 70 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 29,912 Fully owned 61,852 27.92% Fruit & nuts – Apples – Production (kg) 0 Mortgaged 73,639 33.25% Fruit & nuts – Nectarines – Production (kg) 0 Private rental 73,404 33.14% Fruit & nuts – Peaches – Production (kg) 0 Housing authority/Not stated 11,283 5.09% Fruit & nuts – Nuts – Total trees (no.) 3,661 Other tenure type 1,323 0.6% Fruit & nuts – All orchard fruit (incl. nuts) – 9,310 Total trees (no.) Total dwellings 221,501 100% Fruit & nuts – Grapes – Total area (ha) 0 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 425 Livestock – Dairy cattle – Total (no.) 448 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 2,939 Degree 85,238 13.9% Certificate 163,145 26.6% INTERNET USAGE Total 248,383 40.5% Connection Total Total dwellings Internet accessed from dwelling 189,561 84.97% MORTGAGE PAYMENTS Internet not accessed from dwelling 27,358 12.26% Mortgaged Not stated 6,163 2.76% Monthly mortgage payment Total dwellings Total 223,082 100% $0 – $449 per month 4,154 5.9% $450 – $799 per month 2,433 3.46% BIRTHPLACE BY REGION $800 – $999 per month 2,664 3.78% Market Region Male Female Total $1,000 – $1,799 per month 21,178 30.08% population $1,800 – $2,399 per month 18,269 25.94% Oceania incl. Australia 219,830 229,800 449,630 75.22% $2,400 – $2,999 per month 9,051 12.85% Europe 21,369 21,961 43,330 7.25% $3,000 – $3,999 per month 6,241 8.86% Africa & Middle East 4,311 4,249 8,560 1.43% $4,000+ per month 3,476 4.94% Asia 11,127 16,624 27,751 4.64% Not stated 2,950 4.19% Americas 1,613 1,749 3,362 0.56% Total mortgaged dwellings 70,416 100% Other 31,870 33,287 65,157 10.9% Total 290,120 307,670 597,790 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 11,361 5.1% 1 vehicle 78,848 35.38% 2+ vehicles 124,755 55.97% Not stated 7,915 3.55% Total 222,879 100%

36 Commercial Radio Market Profiles GYMPIE 4GY • ZINC 96.1

Station Name 4GY Zinc 96.1 Call Sign 4GY 4NNN Frequency 558 kHz 96.1 MHz Network Super Radio Network Grant Broadcasters Address PO Box 42, Gympie, QLD 4570 PO Box 1195, Maroochydore, QLD 4558 Phone 07 5482 1544 07 5475 1911 Fax 07 5482 7517 - Email [email protected] [email protected] Web Address 4gy.net.au zinc96.com.au Description of Content/Format News, Talk, Sport & Oldies Classic Hits Demographic Profile of Station Audience 35+ 35+

Commercial Radio Australia 37 GYMPIE

4GY 558 AM and Zinc 96.1 FM Noosa cover a significant portion of southeast Queensland, from Noosa and the northern half of the Sunshine Coast to the more traditional farming areas around Gympie. 4GY and Zinc 96.1 FM Noosa are licensed to service a relatively large market of over 146,000 people.

In comparison to the 2011 census, the population within the radio licence area of Gympie/Noosa has increased by 8.71% to 146,289. Over 58% of the population is aged 40 years and over. The birthplace for 81% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

Of the 26,642 people attending an educational institution, 46% were in infants or primary, 36% were attending a secondary educational institution, 12% attending University or another tertiary institution and 6% attending TAFE. Of the 58,578 people who already have a tertiary qualification, 30% have a degree and 70% have a certificate, diploma or another tertiary qualification.

Of the total dwellings (54,496) in Gympie/Noosa, 37% are owned outright and 33% are mortgaged. Private rental properties represent 24% of total dwellings. 24% of the total households (54,355) in Gympie/Noosa have a household income range between $21,000 – $41,999pa, 18% between $42,000 – $77,999pa, 11% between $78,000 – $103,999pa, and 21% over $104,000pa.

All major banks, car dealers, fast-food restaurants, hardware/home improvement stores, and an extensive selection of national retail, chain and independent stores are represented in the region.

AGRICULTURE The district is a major producer of pineapples and sugar cane, particularly around the coast. There are more than 537 thousand orchard fruit and nut trees, and over 341 thousand kilograms of avocados were produced.

The Gympie radio licence area also holds over 64 thousand beef cattle and 17 thousand dairy cattle.

EMPLOYMENT The majority (51%) of the labour force of 64,550 is employed full time. The main industries of employment are: • Wholesale Trade/Retail Trade/Accommodation and Food Services; • Education and Training/Health Care and Social Assistance; and • Manufacturing/Electricity Gas Water and Waste Services/Construction.

The inland areas around Gympie are primarily farmland. The coastal region on the Sunshine Coast revolves around tourism. The coastal section has developed a strong retail sector to cater to the needs of holidaymakers.

38 Commercial Radio Market Profiles GYMPIE

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 18,057 30.18% 10+ years 63,190 66,241 129,431 88.48% Technicians & trade workers/ 16,844 28.15% 0-9 years 8,713 8,145 16,858 11.52% Community & personal service workers 10-17 years 7,598 7,229 14,827 10.14% Clerical & administrative workers 6,946 11.61% 18-24 years 4,262 4,024 8,286 5.66% Sales workers 6,344 10.6% 25-39 years 9,916 10,905 20,821 14.23% Machinery operators & drivers/Labourers 10,754 17.97% 40-54 years 14,978 16,758 31,736 21.69% Not stated 889 1.49% 55-64 years 11,008 11,766 22,774 15.57% Total 59,834 100% 65-74 years 9,985 9,736 19,721 13.48% 75+ years 5,443 5,823 11,266 7.7% INDUSTRY Total 2011 population 66,294 68,276 134,570 Industry Total Workforce Total 2016 population 71,903 74,386 146,289 100% Agriculture, forestry & fishing 2,335 3.94% % change 2011-2016 8.71% Mining 916 1.54% Manufacturing/Electricity, gas, water & 10,417 17.56% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 13,436 22.65% Employment classification Total Labour force Accommodation & food services Full-time employed 32,654 50.59% Transport, postal & warehousing/ 2,604 4.39% Part-time employed 23,666 36.66% Information, media & communications Not stated employed 3,266 5.06% Financial & insurance services/ 4,751 8.01% Rental hiring & real estate services/ Unemployed 4,964 7.69% Administration & support services Total labour force 64,550 100% Professional scientific & technical services 3,163 5.33% Public administration & safety 2,466 4.16% HOUSEHOLD INCOME Education & training/Health care & 13,123 22.12% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 874 1.47% $0 – $7,749 921 1.69% Other services 2,417 4.07% $7,750 – $20,999 2,810 5.17% Not stated 2,820 4.75% $21,000 – $41,999 13,203 24.29% Total 59,322 100% $42,000 – $77,999 14,157 26.05% $78,000 – $103,999 6,191 11.39% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 4,551 8.37% Product or service $000’s (pa) $130,000 – $155,999 2,585 4.76% Food & non-alcoholic beverages 625,583 $160,000 – $181,999 1,410 2.59% Alcoholic beverages 90,059 $182,000 – $207,999 1,121 2.06% Clothing & footwear 114,955 $208,000+ 1,669 3.07% Household furnishings & equipment 150,429 Not stated 5,737 10.55% Furniture & floor coverings 45,908 Total households 54,355 100% Household appliances 38,303 Household services & operation 127,656 FAMILY STRUCTURE Medical care & health expenses 223,713 Type of family Total Total families Motor vehicle purchase 156,577 Couple families – Children 15,100 37.15% Motor vehicle running costs 395,092 Couple families – No children 18,904 46.51% Recreation 467,711 Single parents 6,377 15.69% Recreational & educational equipment 116,942 Other families 263 0.65% Holidays 205,063 Total families 40,644 100% Personal care 79,105

Commercial Radio Australia 39 GYMPIE

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 180,757 population Cereal crops – Wheat for grain – Production (t) 1,208 Infants/Primary 6,437 5,853 12,290 8.4% Cereal crops – Rice for grain – Production (t) 0 Secondary 4,820 4,647 9,467 6.47% Cereal crops – Barley for grain – Production (t) 116 TAFE 554 1,143 1,697 1.16% Cereal crops – Sorghum for grain – Production (t) 1,775 University 1,022 2,166 3,188 2.18% Cereal crops – Total for grain – Production (t) 3,124 Total 12,833 13,809 26,642 18.21% Vegetables for human consumption – Tomatoes – 3,173 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 520 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 341,412 Fully owned 20,295 37.24% Fruit & nuts – Apples – Production (kg) 0 Mortgaged 18,013 33.05% Fruit & nuts – Nectarines – Production (kg) 1,322 Private rental 13,336 24.47% Fruit & nuts – Peaches – Production (kg) 6,053 Housing authority/Not stated 2,433 4.46% Fruit & nuts – Nuts – Total trees (no.) 489,226 Other tenure type 419 0.77% Fruit & nuts – All orchard fruit (incl. nuts) – 537,190 Total trees (no.) Total dwellings 54,496 100% Fruit & nuts – Grapes – Total area (ha) 1 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 566 Livestock – Dairy cattle – Total (no.) 17,282 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 64,116 Degree 17,742 12.13% Certificate 40,836 27.91% INTERNET USAGE Total 58,578 40.04% Connection Total Total dwellings Internet accessed from dwelling 45,821 83.19% MORTGAGE PAYMENTS Internet not accessed from dwelling 7,888 14.32% Mortgaged Not stated 1,371 2.49% Monthly mortgage payment Total dwellings Total 55,080 100% $0 – $449 per month 1,442 8.36% $450 – $799 per month 1,175 6.81% BIRTHPLACE BY REGION $800 – $999 per month 1,134 6.58% Market Region Male Female Total $1,000 – $1,799 per month 6,184 35.86% population $1,800 – $2,399 per month 3,545 20.56% Oceania incl. Australia 57,643 59,003 116,646 81.21% $2,400 – $2,999 per month 1,500 8.7% Europe 5,323 5,568 10,891 7.58% $3,000 – $3,999 per month 1,009 5.85% Africa & Middle East 521 545 1,066 0.74% $4,000+ per month 508 2.95% Asia 329 861 1,190 0.83% Not stated 747 4.33% Americas 308 429 737 0.51% Total mortgaged dwellings 17,244 100% Other 6,529 6,569 13,098 9.12% Total 70,653 72,975 143,628 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 2,003 3.64% 1 vehicle 18,777 34.12% 2+ vehicles 32,434 58.94% Not stated 1,816 3.3% Total 55,030 100%

40 Commercial Radio Market Profiles INNISFAIL KOOL FM • RADIO 4KZ

Station Name Kool FM Radio 4KZ Call Sign 4ZKZ 4KZ Frequency 98.3 MHz + 3 translators 531 kHz + 8 translators Network NQ Radio NQ Radio Address PO Box 19, Innisfail, QLD 4860 PO Box 19, Innisfail, QLD 4860 Phone 07 4061 6677 07 4061 6677 Fax 07 4061 3305 07 4061 3305 Email [email protected] [email protected] Web Address koolfm.com.au 4kz.com.au Description of Content/Format Contemporary Hit Radio Easy Listening Demographic Profile of Station Audience 16-39 30-64

Commercial Radio Australia 41 INNISFAIL

Innisfail lies on the far north Queensland coast, less than 95 kilometres south of Cairns. 4KZ and KOOL FM 98.3’s licence area covers the region just south of Cairns, Babinda (within the Cairns City Council area), Innisfail, Tully and Cardwell in the south. Kool FM extends their broadcast area covering Cardwell on 91.9FM and Babinda on 94.9FM. 4KZ coverage area extends to Ingham, Karumba, Cardwell, Babinda, Mission Beach, Tully and Hinchinbrook with translators in each of these towns. 4KZ also broadcasts on shortwave 5055 kHz.

In comparison to the 2011 census the population is steady, increased by only 0.99% to 33,080. Over 55% of the population in the radio licence area is aged 40 years and over. The birthplace for 81% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons. Innisfail and Ingham have a significant number of people of Mediterranean descent.

Of the 5,306 people attending an educational institution, 49% were in infants or primary, 38% were attending a secondary educational institution, 7% attending University or another tertiary institution and 5% attending TAFE. Of the 10,521 people who already have a tertiary qualification, 22% have a degree and 78% have a certificate, diploma or another tertiary qualification.

The tropical coast has a high level of home ownership. Of the total dwellings in Innisfail (12,280), 40% are owned outright and 26% are mortgaged. Private rental properties represent 27% of total dwellings. 25% of the total households (12,175) in Innisfail have a household income range between $21,000 – $41,999pa, 27% between $42,000 – $77,999pa, 12% between $78,000 – $103,999pa, and 18% over $104,000pa.

AGRICULTURE Tourism, fishing and rare tropical fruit production are important local industries. There were over 184 thousand orchard fruit and nut trees in the region. The area is also a major producer of sugar with six local sugar mills including Victoria Mill at Ingham, which is the largest sugar mill in Australia.

The Innisfail radio licence area includes over 26 thousand beef cattle.

EMPLOYMENT The majority (57%) of the labour force of 15,408 is employed full time. The main industries of employment are: • Agriculture Forestry and Fishing; • Education and Training/Health Care and Social Assistance; and • Wholesale Trade/Retail Trade/Accommodation and Food Services.

Although the area is primarily a farming district, there are some significant non-agricultural industries in the area. These include several large engineering works, foundry and a rotational plastics moulding factory. Over 22% of the workforce is employed in agriculture.

42 Commercial Radio Market Profiles INNISFAIL

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 3,851 27.12% 10+ years 14,990 14,072 29,062 87.85% Technicians & trade workers/ 3,318 23.37% 0-9 years 2,126 1,892 4,018 12.15% Community & personal service workers 10-17 years 1,783 1,454 3,237 9.79% Clerical & administrative workers 1,459 10.27% 18-24 years 1,108 975 2,083 6.3% Sales workers 1,167 8.22% 25-39 years 2,561 2,670 5,231 15.81% Machinery operators & drivers/Labourers 4,180 29.44% 40-54 years 3,405 3,327 6,732 20.35% Not stated 225 1.58% 55-64 years 2,744 2,520 5,264 15.91% Total 14,200 100% 65-74 years 2,085 1,803 3,888 11.75% 75+ years 1,304 1,323 2,627 7.94% INDUSTRY Total 2011 population 16,972 15,784 32,756 Industry Total Workforce Total 2016 population 17,116 15,964 33,080 100% Agriculture, forestry & fishing 3,098 22.31% % change 2011-2016 0.99% Mining 266 1.92% Manufacturing/Electricity, gas, water & 2,091 15.06% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 2,251 16.21% Employment classification Total Labour force Accommodation & food services Full-time employed 8,709 56.52% Transport, postal & warehousing/ 624 4.49% Part-time employed 4,662 30.26% Information, media & communications Not stated employed 884 5.74% Financial & insurance services/ 639 4.6% Rental hiring & real estate services/ Unemployed 1,153 7.48% Administration & support services Total labour force 15,408 100% Professional scientific & technical services 363 2.61% Public administration & safety 735 5.29% HOUSEHOLD INCOME Education & training/Health care & 2,513 18.09% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 136 0.98% $0 – $7,749 256 2.1% Other services 499 3.59% $7,750 – $20,999 717 5.89% Not stated 674 4.85% $21,000 – $41,999 2,992 24.57% Total 13,889 100% $42,000 – $77,999 3,287 27% $78,000 – $103,999 1,419 11.66% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 985 8.09% Product or service $000’s (pa) $130,000 – $155,999 478 3.93% Food & non-alcoholic beverages 141,322 $160,000 – $181,999 257 2.11% Alcoholic beverages 20,346 $182,000 – $207,999 160 1.31% Clothing & footwear 25,961 $208,000+ 296 2.43% Household furnishings & equipment 33,989 Not stated 1,328 10.91% Furniture & floor coverings 10,370 Total households 12,175 100% Household appliances 8,655 Household services & operation 28,833 FAMILY STRUCTURE Medical care & health expenses 50,544 Type of family Total Total families Motor vehicle purchase 35,380 Couple families – Children 3,127 36.14% Motor vehicle running costs 89,276 Couple families – No children 4,090 47.27% Recreation 105,656 Single parents 1,337 15.45% Recreational & educational equipment 26,414 Other families 98 1.13% Holidays 46,313 Total families 8,652 100% Personal care 17,868

Commercial Radio Australia 43 INNISFAIL

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 136,484 population Cereal crops – Wheat for grain – Production (t) 625 Infants/Primary 1,367 1,246 2,613 7.9% Cereal crops – Rice for grain – Production (t) 1,131 Secondary 1,111 921 2,032 6.14% Cereal crops – Barley for grain – Production (t) 332 TAFE 91 191 282 0.85% Cereal crops – Sorghum for grain – Production (t) 1,060 University 114 265 379 1.15% Cereal crops – Total for grain – Production (t) 3,181 Total 2,683 2,623 5,306 16.04% Vegetables for human consumption – Tomatoes – 0 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 104 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 30 Fully owned 4,905 39.94% Fruit & nuts – Apples – Production (kg) 0 Mortgaged 3,168 25.8% Fruit & nuts – Nectarines – Production (kg) 0 Private rental 3,315 27% Fruit & nuts – Peaches – Production (kg) 0 Housing authority/Not stated 816 6.64% Fruit & nuts – Nuts – Total trees (no.) 0 Other tenure type 76 0.62% Fruit & nuts – All orchard fruit (incl. nuts) – 184,031 Total trees (no.) Total dwellings 12,280 100% Fruit & nuts – Grapes – Total area (ha) 0 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 23 Livestock – Dairy cattle – Total (no.) 1 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 26,849 Degree 2,318 7.01% Certificate 8,203 24.8% INTERNET USAGE Total 10,521 31.8% Connection Total Total dwellings Internet accessed from dwelling 9,146 73.34% MORTGAGE PAYMENTS Internet not accessed from dwelling 2,900 23.26% Mortgaged Not stated 424 3.4% Monthly mortgage payment Total dwellings Total 12,470 100% $0 – $449 per month 239 8.22% $450 – $799 per month 244 8.39% BIRTHPLACE BY REGION $800 – $999 per month 297 10.21% Market Region Male Female Total $1,000 – $1,799 per month 1,314 45.19% population $1,800 – $2,399 per month 404 13.89% Oceania incl. Australia 13,728 12,600 26,328 80.53% $2,400 – $2,999 per month 136 4.68% Europe 611 639 1,250 3.82% $3,000 – $3,999 per month 87 2.99% Africa & Middle East 15 23 38 0.12% $4,000+ per month 35 1.2% Asia 428 551 979 2.99% Not stated 152 5.23% Americas 19 24 43 0.13% Total mortgaged dwellings 2,908 100% Other 2,108 1,949 4,057 12.41% Total 16,909 15,786 32,695 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 730 5.9% 1 vehicle 4,346 35.14% 2+ vehicles 6,728 54.41% Not stated 562 4.54% Total 12,366 100%

44 Commercial Radio Market Profiles IPSWICH RIVER 94.9 FM

Station Name River 94.9 FM Call Sign 4MIX Frequency 94.9 MHz Network Grant Broadcasters Address PO Box 2394, North Ipswich, QLD 4305 Phone 07 3813 1000 Fax 07 3812 3060 Email [email protected] Web Address river949.com Description of Content/Format Adult Variety Demographic Profile of Station Audience 35-54

Commercial Radio Australia 45 IPSWICH

Ipswich is approximately 40 kilometres west of Brisbane. A large percentage of the population in the River 94.9’s licence area also falls within the Brisbane radio licence area. River 94.9’s broadcast area extends from the western suburbs of Brisbane to Toowoomba.

In comparison to the 2011 census, the population within the radio licence area of Ipswich has increased by 13.04% to 278,156. 44% of the population is aged 40 years and over. 44% of families (72,919) have children and 36% of the population is aged less than 25 years. The birthplace for 81% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

Of the 60,724 people attending an educational institution, 45% were in infants or primary, 32% were attending a secondary educational institution, 15% attending University or another tertiary institution and 8% attending TAFE. Of the 94,976 people who already have a tertiary qualification, 27% have a degree and 73% have a certificate, diploma or another tertiary qualification.

Of the total dwellings (92,424) in the Ipswich radio licence area, 26% are owned outright and 37% are mortgaged. Private rental properties represent 32% of total dwellings. 19% of the total households (91,844) in Ipswich have a household income range between $21,000 – $41,999pa, 26% between $42,000 – $77,999pa, 13% between $78,000 – $103,999pa, and 27% over $104,000pa.

All major banks, hardware/home improvement stores, car dealers, fast-food restaurants, and an extensive selection of national retail, chain and independent stores are present in the area.

AGRICULTURE River 94.9’s radio licence area is more urban than rural. There are over 41 thousand orchard trees including nut trees in the region. The area produced over 214 thousand kilograms of avocados, 46 thousand kilograms of nectarines, and 32 thousand kilograms of peaches.

The area supports a number of cattle stations; there are over 111 thousand beef cattle and 13 thousand dairy cattle.

The Lockyer Valley and Fassifern Valley grow a wide range of vegetable crops. Cereal crops are grown in the west where the licence area extends into the Darling Downs around Gatton. Over 23 thousand tonnes of cereals for grain were produced.

EMPLOYMENT The majority (58%) of the labour force of 131,111 is employed full time. The main industries of employment are: • Education and Training/Health Care and Social Assistance; • Manufacturing/Electricity Gas Water and Waste Services/Construction; and • Wholesale Trade/Retail Trade/Accommodation and Food Services.

Ipswich’s economy is largely dependent on Brisbane. The job opportunities are more typical of major city than a regional centre

46 Commercial Radio Market Profiles IPSWICH

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 30,044 25.04% 10+ years 116,073 118,689 234,762 84.4% Technicians & trade workers/ 32,481 27.07% 0-9 years 22,340 21,054 43,394 15.6% Community & personal service workers 10-17 years 16,060 14,887 30,947 11.13% Clerical & administrative workers 16,553 13.8% 18-24 years 12,654 12,885 25,539 9.18% Sales workers 10,883 9.07% 25-39 years 27,823 29,437 57,260 20.59% Machinery operators & drivers/Labourers 28,020 23.35% 40-54 years 27,383 28,151 55,534 19.97% Not stated 2,010 1.68% 55-64 years 15,481 15,510 30,991 11.14% Total 119,991 100% 65-74 years 10,915 10,809 21,724 7.81% 75+ years 5,757 7,010 12,767 4.59% INDUSTRY Total 2011 population 122,705 123,354 246,059 Industry Total Workforce Total 2016 population 138,413 139,743 278,156 100% Agriculture, forestry & fishing 4,711 3.97% % change 2011-2016 13.04% Mining 1,039 0.88% Manufacturing/Electricity, gas, water & 22,915 19.33% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 21,965 18.53% Employment classification Total Labour force Accommodation & food services Full-time employed 76,667 58.47% Transport, postal & warehousing/ 8,571 7.23% Part-time employed 36,643 27.95% Information, media & communications Not stated employed 6,487 4.95% Financial & insurance services/ 8,135 6.86% Rental hiring & real estate services/ Unemployed 11,314 8.63% Administration & support services Total labour force 131,111 100% Professional scientific & technical services 5,150 4.34% Public administration & safety 9,998 8.44% HOUSEHOLD INCOME Education & training/Health care & 24,772 20.9% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 1,067 0.9% $0 – $7,749 1,180 1.28% Other services 4,541 3.83% $7,750 – $20,999 3,439 3.74% Not stated 5,664 4.78% $21,000 – $41,999 17,568 19.13% Total 118,528 100% $42,000 – $77,999 23,582 25.68% $78,000 – $103,999 12,180 13.26% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 10,202 11.11% Product or service $000’s (pa) $130,000 – $155,999 6,106 6.65% Food & non-alcoholic beverages 1,156,167 $160,000 – $181,999 3,449 3.76% Alcoholic beverages 163,875 $182,000 – $207,999 1,982 2.16% Clothing & footwear 231,374 $208,000+ 3,001 3.27% Household furnishings & equipment 260,583 Not stated 9,155 9.97% Furniture & floor coverings 86,337 Total households 91,844 100% Household appliances 63,201 Household services & operation 246,857 FAMILY STRUCTURE Medical care & health expenses 396,321 Type of family Total Total families Motor vehicle purchase 266,535 Couple families – Children 32,200 44.16% Motor vehicle running costs 671,814 Couple families – No children 25,787 35.36% Recreation 868,022 Single parents 13,952 19.13% Recreational & educational equipment 225,474 Other families 980 1.34% Holidays 406,170 Total families 72,919 100% Personal care 151,177

Commercial Radio Australia 47 IPSWICH

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 339,407 population Cereal crops – Wheat for grain – Production (t) 3,070 Infants/Primary 14,099 13,273 27,372 9.84% Cereal crops – Rice for grain – Production (t) 0 Secondary 9,838 9,445 19,283 6.93% Cereal crops – Barley for grain – Production (t) 3,312 TAFE 1,612 3,135 4,747 1.71% Cereal crops – Sorghum for grain – Production (t) 4,861 University 3,455 5,867 9,322 3.35% Cereal crops – Total for grain – Production (t) 23,471 Total 2,904 31,720 60,724 21.83% Vegetables for human consumption – Tomatoes – 1,612 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 12,021 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 214,771 Fully owned 23,864 25.82% Fruit & nuts – Apples – Production (kg) 0 Mortgaged 33,915 36.7% Fruit & nuts – Nectarines – Production (kg) 46,264 Private rental 29,157 31.55% Fruit & nuts – Peaches – Production (kg) 32,176 Housing authority/Not stated 5,159 5.58% Fruit & nuts – Nuts – Total trees (no.) 7,716 Other tenure type 329 0.36% Fruit & nuts – All orchard fruit (incl. nuts) – 41,749 Total trees (no.) Total dwellings 92,424 100% Fruit & nuts – Grapes – Total area (ha) 7 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 1,253 Livestock – Dairy cattle – Total (no.) 13,756 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 111,132 Degree 25,548 9.18% Certificate 69,428 24.96% INTERNET USAGE Total 94,976 34.14% Connection Total Total dwellings Internet accessed from dwelling 76,693 82.25% MORTGAGE PAYMENTS Internet not accessed from dwelling 14,150 15.18% Mortgaged Not stated 2,398 2.57% Monthly mortgage payment Total dwellings Total 93,241 100% $0 – $449 per month 1,700 5.24% $450 – $799 per month 1,674 5.16% BIRTHPLACE BY REGION $800 – $999 per month 1,798 5.54% Market Region Male Female Total $1,000 – $1,799 per month 14,092 43.41% population $1,800 – $2,399 per month 7,359 22.67% Oceania incl. Australia 111,050 111,941 222,991 81.38% $2,400 – $2,999 per month 2,437 7.51% Europe 5,804 5,769 11,573 4.22% $3,000 – $3,999 per month 1,499 4.62% Africa & Middle East 932 877 1,809 0.66% $4,000+ per month 640 1.97% Asia 3,519 4,527 8,046 2.94% Not stated 1,266 3.9% Americas 315 353 668 0.24% Total mortgaged dwellings 32,465 100% Other 14,384 14,533 28,917 10.55% Total 136,004 138,000 274,004 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 4,287 4.61% 1 vehicle 28,642 30.78% 2+ vehicles 56,932 61.19% Not stated 3,178 3.42% Total 93,039 100%

48 Commercial Radio Market Profiles KINGAROY SOUTH BURNETT HIT 89.1 • 4SB 1071 AM

Station Name South Burnett Hit 89.1 4SB 1071 AM Call Sign 4KRY 4SB Frequency 89.1 MHz 1071 kHz Network Southern Cross Austereo Resonate Broadcasting Address Level 5, Easternwell Building, PO Box 1172, Kingaroy, QLD 4610 10 Russell Street, Toowoomba, QLD 4350 Phone 07 4162 4888 07 4162 3440 Email [email protected], [email protected] [email protected] Web Address hit.com.au/southburnett facebook.com/4SB1071 Description of Content/Format Contemporary Hit Radio Classic Hits Demographic Profile of Station Audience 18-39 30-60

Commercial Radio Australia 49 KINGAROY

Kingaroy is located in southeast Queensland, inland from Noosa and the Sunshine Coast. Kingaroy is the centre of a rich agricultural district just north of Toowoomba and the Darling Downs. Kingaroy is also home to coal mining facility, Meandu, and Power Station Tarong, which employ between 200-300 staff. The Swickers (Sunpork Pty Ltd) Abbatoir, the largest pork processing abbatoir in the Southern Hemisphere, is also located in Kingaroy.

In comparison to the 2011 census, the population within the radio licence area of Kingaroy has increased 3.89% to 62,513. Over 55% of the population is aged 40 years and over.

The birthplace for 86% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

Of the 11,026 people attending an educational institution, 51% were in infants or primary, 36% were attending a secondary educational institution, 6% attending university or another tertiary institution and 7% attending TAFE. Of the 18,451 people who already have a tertiary qualification, 22% have a degree and 78% have a certificate, diploma or another tertiary qualification.

The area also has a high level of home ownership; of the total dwellings (22,838) in Kingaroy, 41% are owned outright and 28% are mortgaged. Private rental properties represent 24% of total dwellings. Of the total households (22,573) in Kingaroy, 28% have a household income range between $21,000 – $41,999pa, 25% between $42,000 – $77,999pa, 10% between $78,000 – $103,999pa, and 17% over $104,000pa.

All major banks, car dealers, fast-food restaurants, and an extensive selection of national retail, chain and independent stores are represented in the district.

AGRICULTURE The distinctive rich red soil farmland around Kingaroy and the Darling Downs to the south is one of Australia’s most important agricultural areas and produces a wide variety of crops. The area is probably best known for its peanuts. There are over 1 million orchard fruit trees, including nuts, in the region. Over 1.7 million kilograms of avocados and 289 thousand kilograms of peaches were produced.

The region is also a large cotton growing area as well as producing grain. The area produced nearly 100 thousand tonnes of wheat for grain and over 529 thousand tonnes of cereal for grain.

The region has a strong dairy and beef industry, with over 561 thousand beef cattle. There are also over 20 thousand dairy cattle and over 11 thousand head of sheep and lambs.

EMPLOYMENT Kingaroy is a farming area; almost 23% of the workforce is agricultural. The majority (58%) of the labour force of 26,632 is employed full time. The main industries of employment are: • Agriculture Forestry and Fishing; • Education and Training/Health Care and Social Assistance; and • Manufacturing/Electricity Gas Water and Waste Services/Construction.

50 Commercial Radio Market Profiles KINGAROY

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 8,129 32.79% 10+ years 27,551 26,773 54,324 86.9% Technicians & trade workers/ 5,598 22.58% 0-9 years 4,227 3,962 8,189 13.1% Community & personal service workers 10-17 years 3,470 3,172 6,642 10.62% Clerical & administrative workers 2,443 9.85% 18-24 years 2,043 1,890 3,933 6.29% Sales workers 1,815 7.32% 25-39 years 4,542 4,746 9,288 14.86% Machinery operators & drivers/Labourers 6,388 25.77% 40-54 years 6,275 6,220 12,495 19.99% Not stated 420 1.69% 55-64 years 4,483 4,530 9,013 14.42% Total 24,793 100% 65-74 years 4,289 3,907 8,196 13.11% 75+ years 2,449 2,308 4,757 7.61% INDUSTRY Total 2011 population 30,423 29,747 60,170 Industry Total Workforce Total 2016 population 31,778 30,735 62,513 100% Agriculture, forestry & fishing 5,498 22.46% % change 2011-2016 3.89% Mining 810 3.31% Manufacturing/Electricity, gas, water & 3,990 16.3% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 3,678 15.02% Employment classification Total Labour force Accommodation & food services Full-time employed 15,437 57.96% Transport, postal & warehousing/ 905 3.7% Part-time employed 7,938 29.91% Information, media & communications Not stated employed 1,448 5.44% Financial & insurance services/ 945 3.86% Rental hiring & real estate services/ Unemployed 1,809 6.79% Administration & support services Total labour force 26,632 100% Professional scientific & technical services 620 2.53% Public administration & safety 1,199 4.9% HOUSEHOLD INCOME Education & training/Health care & 4,790 19.57% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 75 0.31% $0 – $7,749 497 2.2% Other services 848 3.46% $7,750 – $20,999 1,449 6.42% Not stated 1,123 4.59% $21,000 – $41,999 6,303 27.92% Total 24,481 100% $42,000 – $77,999 5,748 25.46% $78,000 – $103,999 2,215 9.81% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 1,735 7.69% Product or service $000’s (pa) $130,000 – $155,999 890 3.94% Food & non-alcoholic beverages 263,457 $160,000 – $181,999 419 1.86% Alcoholic beverages 37,911 $182,000 – $207,999 329 1.46% Clothing & footwear 48,535 $208,000+ 477 2.11% Household furnishings & equipment 63,237 Not stated 2,511 11.12% Furniture & floor coverings 19,343 Total households 22,573 100% Household appliances 16,081 Household services & operation 53,832 FAMILY STRUCTURE Medical care & health expenses 94,102 Type of family Total Total families Motor vehicle purchase 65,792 Couple families – Children 6,085 37.05% Motor vehicle running costs 166,009 Couple families – No children 7,707 46.93% Recreation 196,995 Single parents 2,440 14.86% Recreational & educational equipment 49,310 Other families 192 1.17% Holidays 86,536 Total families 16,424 100% Personal care 33,346

Commercial Radio Australia 51 KINGAROY

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 2,401,214 population Cereal crops – Wheat for grain – Production (t) 99,974 Infants/Primary 2,904 2,765 5,669 9.07% Cereal crops – Rice for grain – Production (t) 0 Secondary 2,080 1,914 3,994 6.39% Cereal crops – Barley for grain – Production (t) 98,065 TAFE 234 522 756 1.21% Cereal crops – Sorghum for grain – Production (t) 295,984 University 131 476 607 0.97% Cereal crops – Total for grain – Production (t) 529,358 Total 5,349 5,677 11,026 17.64% Vegetables for human consumption – Tomatoes – 8 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 607 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 1,783,566 Fully owned 9,255 40.52% Fruit & nuts – Apples – Production (kg) 0 Mortgaged 6,375 27.91% Fruit & nuts – Nectarines – Production (kg) 113,022 Private rental 5,547 24.29% Fruit & nuts – Peaches – Production (kg) 289,622 Housing authority/Not stated 1,516 6.64% Fruit & nuts – Nuts – Total trees (no.) 30,808 Other tenure type 145 0.63% Fruit & nuts – All orchard fruit (incl. nuts) – 1,005,739 Total trees (no.) Total dwellings 22,838 100% Fruit & nuts – Grapes – Total area (ha) 295 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 11,130 Livestock – Dairy cattle – Total (no.) 20,574 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 561,584 Degree 4,110 6.57% Certificate 14,341 22.94% INTERNET USAGE Total 18,451 29.52% Connection Total Total dwellings Internet accessed from dwelling 16,844 72.93% MORTGAGE PAYMENTS Internet not accessed from dwelling 5,555 24.05% Mortgaged Not stated 698 3.02% Monthly mortgage payment Total dwellings Total 23,097 100% $0 – $449 per month 716 12.1% $450 – $799 per month 756 12.77% BIRTHPLACE BY REGION $800 – $999 per month 626 10.58% Market Region Male Female Total $1,000 – $1,799 per month 2,260 38.19% population $1,800 – $2,399 per month 714 12.06% Oceania incl. Australia 27,132 26,144 53,276 85.94% $2,400 – $2,999 per month 236 3.99% Europe 828 806 1,634 2.64% $3,000 – $3,999 per month 172 2.91% Africa & Middle East 57 72 129 0.21% $4,000+ per month 102 1.72% Asia 277 422 699 1.13% Not stated 336 5.68% Americas 34 24 58 0.09% Total mortgaged dwellings 5,918 100% Other 3,271 2,923 6,194 9.99% Total 31,599 30,391 61,990 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 1,040 4.55% 1 vehicle 7,285 31.88% 2+ vehicles 13,506 59.11% Not stated 1,019 4.46% Total 22,850 100%

52 Commercial Radio Market Profiles LONGREACH 4LG • WEST FM

Station Name 4LG West FM Call Sign 4LG 4LRE Frequency 1098 kHz 104.5 MHz Network Resonate Broadcasting Resonate Broadcasting Address PO Box 20, Longreach, QLD 4730 PO Box 20, Longreach, QLD 4730 Phone 07 4658 3333 07 4658 3333 Fax 07 4658 1627 07 4658 1627 Email [email protected] [email protected] Web Address facebook.com/4lgWestFm facebook.com/WestFMQld Description of Content/Format Classic Hits Hot Adult Contemporary Demographic Profile of Station Audience 30+ 16-39

Commercial Radio Australia 53 LONGREACH

Famous for being the first base for Qantas Airlines, Longreach is a thriving regional centre in Central Western Queensland, about 1,200 kilometres northwest of Brisbane on the Landsborough Highway and 700 kilometres west of Rockhampton on the Tropic of Capricorn. Longreach is a regional administrative, pastoral and tourism centre. 4LG’s licence area is the largest in Australia covering an area approximately twice the size of Victoria. The licence area stretches down almost to the South Australian border.

The population within the radio licence area of Longreach is 13,243; a 15.02% decrease from the 2011 census. Over 52% of the population is aged over 40 years. The birthplace for 88% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

Extensive educational facilities are offered in Longreach. There are pre-schools, a kindergarten, primary schools, a state high school, TAFE Annex, an Open Learning Centre, School of Distance Education, a Regional School Support Centre, a Special Education unit and the Australian Agricultural College.

Of the 1,986 people attending an educational institution, 58% were in infants or primary, 27% were attending a secondary educational institution, 9% attending university or another tertiary institution and 6% attending TAFE. Of the 3,951 people who already have a tertiary qualification, 29% have a degree and 71% have a certificate, diploma or another tertiary qualification.

Of the total dwellings (4,854) in Longreach, 39% are owned outright and 22% are mortgaged. Private rental properties represented one quarter of total dwellings. 21% of the total households (4,893) in Longreach have a household income range between $21,000 – $41,999pa, 24% between $42,000 – $77,999pa, 10% between $78,000 – $103,999pa, and 21% over $104,000pa.

Most major banks, car dealers and a selection of national retail, chain and independent stores are represented in the district.

Tourism is a major industry, with Longreach being home of the Australian Stockman’s Hall of Fame, the Qantas Founders Outback Museum and a number of outback attractions.

AGRICULTURE Outback western Queensland is tough country. The Longreach radio licence area holds over 851 thousand beef cattle. The area provides grazing land for over 398 thousand sheep and lambs.

EMPLOYMENT The area around Longreach is a farming community. Almost 35% of the workforce is on the land. Longreach has a thriving economy and business sector. The majority (71%) of the labour force of 7,234 is employed full time. The main industries of employment are: • Agriculture Forestry and Fishing; • Education and Training/Health Care and Social Services; and • Wholesale Trade/Retail Trade/Accommodation and Food Services.

54 Commercial Radio Market Profiles LONGREACH

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 2,783 39.39% 10+ years 5,805 5,649 11,454 86.49% Technicians & trade workers/ 1,338 18.94% 0-9 years 902 887 1,789 13.51% Community & personal service workers 10-17 years 520 556 1,076 8.13% Clerical & administrative workers 685 9.7% 18-24 years 533 471 1,004 7.58% Sales workers 380 5.38% 25-39 years 1,156 1,257 2,413 18.22% Machinery operators & drivers/Labourers 1,763 24.95% 40-54 years 1,370 1,436 2,806 21.19% Not stated 116 1.64% 55-64 years 1,069 911 1,980 14.95% Total 7,065 100% 65-74 years 746 607 1,353 10.22% 75+ years 411 411 822 6.21% INDUSTRY Total 2011 population 8,084 7,499 15,583 Industry Total Workforce Total 2016 population 6,707 6,536 13,243 100% Agriculture, forestry & fishing 2,372 34.32% % change 2011-2016 -15.02% Mining 162 2.34% Manufacturing/Electricity, gas, water & 593 8.58% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 870 12.59% Employment classification Total Labour force Accommodation & food services Full-time employed 5,158 71.3% Transport, postal & warehousing/ 317 4.59% Part-time employed 1,415 19.56% Information, media & communications Not stated employed 441 6.1% Financial & insurance services/ 198 2.86% Rental hiring & real estate services/ Unemployed 220 3.04% Administration & support services Total labour force 7,234 100% Professional scientific & technical services 131 1.9% Public administration & safety 690 9.98% HOUSEHOLD INCOME Education & training/Health care & 1,076 15.57% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 82 1.19% $0 – $7,749 178 3.64% Other services 161 2.33% $7,750 – $20,999 268 5.48% Not stated 260 3.76% $21,000 – $41,999 1,012 20.68% Total 6,912 100% $42,000 – $77,999 1,170 23.91% $78,000 – $103,999 509 10.4% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 399 8.15% Product or service $000’s (pa) $130,000 – $155,999 235 4.8% Food & non-alcoholic beverages 55,956 $160,000 – $181,999 133 2.72% Alcoholic beverages 8,055 $182,000 – $207,999 94 1.92% Clothing & footwear 10,279 $208,000+ 151 3.09% Household furnishings & equipment 13,458 Not stated 744 15.21% Furniture & floor coverings 4,106 Total households 4,893 100% Household appliances 3,427 Household services & operation 11,416 FAMILY STRUCTURE Medical care & health expenses 20,013 Type of family Total Total families Motor vehicle purchase 14,008 Couple families – Children 1,324 40.13% Motor vehicle running costs 35,348 Couple families – No children 1,535 46.53% Recreation 41,834 Single parents 405 12.28% Recreational & educational equipment 10,458 Other families 35 1.06% Holidays 18,337 Total families 3,299 100% Personal care 7,074

Commercial Radio Australia 55 LONGREACH

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 22,671,121 population Cereal crops – Wheat for grain – Production (t) 3,330 Infants/Primary 588 564 1,152 8.7% Cereal crops – Rice for grain – Production (t) 0 Secondary 258 271 529 3.99% Cereal crops – Barley for grain – Production (t) 318 TAFE 35 86 121 0.91% Cereal crops – Sorghum for grain – Production (t) 250 University 48 136 184 1.39% Cereal crops – Total for grain – Production (t) 4,056 Total 929 1,057 1,986 15% Vegetables for human consumption – Tomatoes – 0 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 0 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 0 Fully owned 1,872 38.57% Fruit & nuts – Apples – Production (kg) 0 Mortgaged 1,077 22.19% Fruit & nuts – Nectarines – Production (kg) 0 Private rental 1,210 24.93% Fruit & nuts – Peaches – Production (kg) 0 Housing authority/Not stated 593 12.22% Fruit & nuts – Nuts – Total trees (no.) 0 Other tenure type 102 2.1% Fruit & nuts – All orchard fruit (incl. nuts) – 2 Total trees (no.) Total dwellings 4,854 100% Fruit & nuts – Grapes – Total area (ha) 0 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 398,039 Livestock – Dairy cattle – Total (no.) 559 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 851,131 Degree 1,140 8.61% Certificate 2,811 21.23% INTERNET USAGE Total 3,951 29.83% Connection Total Total dwellings Internet accessed from dwelling 3,636 73.69% MORTGAGE PAYMENTS Internet not accessed from dwelling 1,114 22.58% Mortgaged Not stated 184 3.73% Monthly mortgage payment Total dwellings Total 4,934 100% $0 – $449 per month 202 21.42% $450 – $799 per month 90 9.54% BIRTHPLACE BY REGION $800 – $999 per month 93 9.86% Market Region Male Female Total $1,000 – $1,799 per month 304 32.24% population $1,800 – $2,399 per month 98 10.39% Oceania incl. Australia 5,909 5,619 11,528 88.03% $2,400 – $2,999 per month 29 3.08% Europe 67 97 164 1.25% $3,000 – $3,999 per month 10 1.06% Africa & Middle East 12 13 25 0.19% $4,000+ per month 32 3.39% Asia 12 35 47 0.36% Not stated 85 9.01% Americas 0 3 3 0.02% Total mortgaged dwellings 943 100% Other 674 654 1,328 10.14% Total 6,674 6,421 13,095 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 288 5.86% 1 vehicle 1,499 30.49% 2+ vehicles 2,885 58.69% Not stated 244 4.96% Total 4,916 100%

56 Commercial Radio Market Profiles MACKAY MACKAY’S HIT 100.3 • MACKAY’S 98.7 TRIPLE M • MACKAY’S STAR 101.9 • 4MK 1026 AM

Station Name Mackay’s Hit 100.3 Mackay’s 98.7 Triple M Mackay’s Star 101.9 4MK 1026 AM Call Sign 4MKY 4RGM 4MMK 4AA Frequency 100.3 MHz 98.7 MHz 101.9 MHz 1026 kHz Network Southern Cross Austereo Southern Cross Austereo Grant Broadcasters Grant Broadcasters Address PO Box 183, PO Box 183, PO Box 1761, PO Box 1761, Mackay, QLD 4740 Mackay, QLD 4740 Mackay, QLD 4740 Mackay, QLD 4740 Phone 07 4953 5353 07 4953 5353 07 4951 9800 07 4951 9800 Fax 07 4951 2358 07 4951 2358 07 4953 5166 07 4953 5166 Email roxanne.tuugavao-soe@ roxanne.tuugavao-soe@ chris.bonanno@ chris.bonanno@ sca.com.au sca.com.au grantbroadcasters.com.au grantbroadcasters.com.au Web Address hit.com.au/mackay triplem.com.au/mackay star1019.com.au 4mk.com.au Description of Hot Adult Contemporary Rock Hot Adult Contemporary News, Talk & Sport Content/Format Demographic Profile 18-39 39-54 25-44 40+ of Station Audience

Commercial Radio Australia 57 MACKAY

Mackay is located in the heart of north Queensland, about halfway between Brisbane and Cairns. Mackay is Australia’s premier sugar-producing region. Several sugar mills; a sugar refinery and the largest bulk sugar terminal in the world are all located in Mackay.

There are four commercial radio stations in Mackay. The radio licence area also covers the very popular tourist area around Airlie Beach and the Whitsundays.

In comparison to the 2011 census, the population within the radio licence area of Mackay has increased by 1.82% to 141,029. More than 47% of the population is aged 40 years and over. The birthplace for 82% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

Mackay provides a full range of educational facilities, ranging from preschool to university. Of the 26,295 people attending an educational institution, 48% were either in infants or primary, 34% were attending a secondary educational institution, 12% attending university or another tertiary institution and 6% attending TAFE. Of the 49,466 people who already have a tertiary qualification, 24% have a degree and 76% have a certificate, diploma or another tertiary qualification.

Of the total dwellings (48,744) in Mackay, 28% are owned outright and 36% are mortgaged. Private rental properties represent 29% of total dwellings.17% of the total households (48,819) in Mackay have a household income range between $21,000 – $41,999pa, 21% between $42,000 – $77,999pa, 11% between $78,000 – $103,999pa, and 30% over $104,000pa.

All major banks, building societies & credit unions, car dealers, fast-food restaurants and an extensive selection of national retail, chain and independent stores are represented in the district.

Mackay is a popular holiday destination. Attractions include its close proximity to the Great Barrier Reef and some of the world’s most prized rainforests.

AGRICULTURE Mackay is the largest sugar producing area in Queensland. The area also houses nearly 20 thousand orchard fruit trees (including nuts), tonnes of cereal for grain.

The livestock industry is relatively strong in the region with over 378 thousand beef cattle.

EMPLOYMENT The majority (61%) of the labour force of 71,868 is employed full time. The main industries of employment are: • Wholesale Trade/Retail Trade/Accommodation and Food Services; • Manufacturing/Electricity Gas Water and Waste Services/Construction; and • Education and Training/Health Care and Social Assistance.

While agriculture is a major source of employment, Mackay is a large regional city with a diverse range of industries.

The area has a strong retail sector to support the surrounding district and to serve the tourist industry. Mackay is the gateway to the Bowen Basin coal mining reserves of Central Queensland and provides vital services for this industry. Most state and local government agencies have a presence in Mackay.

58 Commercial Radio Market Profiles MACKAY

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 16,735 25.32% 10+ years 62,354 59,357 121,711 86.3% Technicians & trade workers/ 18,936 28.65% 0-9 years 9,962 9,356 19,318 13.7% Community & personal service workers 10-17 years 7,278 6,936 14,214 10.08% Clerical & administrative workers 7,630 11.54% 18-24 years 5,725 5,534 11,259 7.98% Sales workers 5,989 9.06% 25-39 years 14,917 14,463 29,380 20.83% Machinery operators & drivers/Labourers 15,754 23.84% 40-54 years 15,987 14,970 30,957 21.95% Not stated 1,047 1.58% 55-64 years 9,572 8,531 18,103 12.84% Total 66,091 100% 65-74 years 5,852 5,331 11,183 7.93% 75+ years 3,023 3,592 6,615 4.69% INDUSTRY Total 2011 population 72,120 66,390 138,510 Industry Total Workforce Total 2016 population 72,316 68,713 141,029 100% Agriculture, forestry & fishing 3,268 4.99% % change 2011-2016 1.82% Mining 7,789 11.9% Manufacturing/Electricity, gas, water & 9,221 14.08% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 14,163 21.63% Employment classification Total Labour force Accommodation & food services Full-time employed 43,546 60.59% Transport, postal & warehousing/ 4,627 7.07% Part-time employed 18,754 26.1% Information, media & communications Not stated employed 3,850 5.36% Financial & insurance services/ 3,869 5.91% Rental hiring & real estate services/ Unemployed 5,718 7.96% Administration & support services Total labour force 71,868 100% Professional scientific & technical services 2,582 3.94% Public administration & safety 2,723 4.16% HOUSEHOLD INCOME Education & training/Health care & 10,968 16.75% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 456 0.7% $0 – $7,749 885 1.81% Other services 3,039 4.64% $7,750 – $20,999 2,266 4.64% Not stated 2,766 4.22% $21,000 – $41,999 8,361 17.13% Total 65,471 100% $42,000 – $77,999 10,328 21.16% $78,000 – $103,999 5,607 11.49% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 5,349 10.96% Product or service $000’s (pa) $130,000 – $155,999 3,313 6.79% Food & non-alcoholic beverages 559,779 $160,000 – $181,999 2,068 4.24% Alcoholic beverages 80,590 $182,000 – $207,999 1,489 3.05% Clothing & footwear 102,833 $208,000+ 2,437 4.99% Household furnishings & equipment 134,634 Not stated 6,716 13.76% Furniture & floor coverings 41,077 Total households 48,819 100% Household appliances 34,286 Household services & operation 114,210 FAMILY STRUCTURE Medical care & health expenses 200,208 Type of family Total Total families Motor vehicle purchase 140,143 Couple families – Children 15,663 43.14% Motor vehicle running costs 353,626 Couple families – No children 14,938 41.14% Recreation 418,508 Single parents 5,348 14.73% Recreational & educational equipment 104,627 Other families 361 0.99% Holidays 183,449 Total families 36,310 100% Personal care 70,776

Commercial Radio Australia 59 MACKAY

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 1,884,108 population Cereal crops – Wheat for grain – Production (t) 724 Infants/Primary 6,491 6,068 12,559 8.91% Cereal crops – Rice for grain – Production (t) 287 Secondary 4,562 4,461 9,023 6.4% Cereal crops – Barley for grain – Production (t) 197 TAFE 581 1,037 1,618 1.15% Cereal crops – Sorghum for grain – Production (t) 18,817 University 949 2,146 3,095 2.19% Cereal crops – Total for grain – Production (t) 21,230 Total 12,583 13,712 26,295 18.65% Vegetables for human consumption – Tomatoes – 5 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 15 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 1,113 Fully owned 13,694 28.09% Fruit & nuts – Apples – Production (kg) 0 Mortgaged 17,370 35.64% Fruit & nuts – Nectarines – Production (kg) 0 Private rental 13,994 28.71% Fruit & nuts – Peaches – Production (kg) 0 Housing authority/Not stated 3,255 6.68% Fruit & nuts – Nuts – Total trees (no.) 5,600 Other tenure type 431 0.88% Fruit & nuts – All orchard fruit (incl. nuts) – 19,930 Total trees (no.) Total dwellings 48,744 100% Fruit & nuts – Grapes – Total area (ha) 0 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 990 Livestock – Dairy cattle – Total (no.) 1,442 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 378,567 Degree 11,749 8.33% Certificate 37,717 26.74% INTERNET USAGE Total 49,466 35.08% Connection Total Total dwellings Internet accessed from dwelling 39,763 80.74% MORTGAGE PAYMENTS Internet not accessed from dwelling 7,873 15.99% Mortgaged Not stated 1,612 3.27% Monthly mortgage payment Total dwellings Total 49,248 100% $0 – $449 per month 868 5.25% $450 – $799 per month 513 3.1% BIRTHPLACE BY REGION $800 – $999 per month 686 4.15% Market Region Male Female Total $1,000 – $1,799 per month 5,019 30.35% population $1,800 – $2,399 per month 4,347 26.29% Oceania incl. Australia 58,458 56,438 114,896 82.44% $2,400 – $2,999 per month 2,373 14.35% Europe 2,053 2,113 4,166 2.99% $3,000 – $3,999 per month 1,468 8.88% Africa & Middle East 751 675 1,426 1.02% $4,000+ per month 583 3.53% Asia 1,279 1,890 3,169 2.27% Not stated 679 4.11% Americas 90 176 266 0.19% Total mortgaged dwellings 16,536 100% Other 8,751 6,695 15,446 11.08% Total 71,382 67,987 139,369 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 2,451 4.96% 1 vehicle 15,430 31.23% 2+ vehicles 29,383 59.47% Not stated 2,140 4.33% Total 49,404 100%

60 Commercial Radio Market Profiles MARYBOROUGH FRASER COAST’S HIT 101.9 • TRIPLE M 103.5 FRASER COAST

Station Name Fraser Coast’s Hit 101.9 Triple M 103.5 Fraser Coast Call Sign 4CEE 4MBB Frequency 101.9 MHz 103.5 MHz Network Southern Cross Austereo Southern Cross Austereo Address PO Box 143, Maryborough, QLD 4650 PO Box 143, Maryborough, QLD 4650 Phone 07 4121 2209 07 4121 2209 Fax 07 4121 4162 07 4121 4162 Email [email protected] [email protected] Web Address hit.com.au/frasercoast triplem.com.au/frasercoast Description of Content/Format Hot Adult Contemporary Greatest Hits Demographic Profile of Station Audience 10-39 25-54

Commercial Radio Australia 61 MARYBOROUGH

Maryborough lies about midway between Bundaberg and Gympie in Southern Queensland. It is the geographical centre of Wide Bay. Hervey Bay is situated on the coast, 40 kilometres from Maryborough, and is the major departure point for Fraser Island.

In comparison to the 2011 census, the population within the radio licence area of Maryborough has increased by 5.4% to 99,539. Over 60% of the population is aged 40 years and over. The birthplace for 83% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

Of the 16,310 people attending an educational institution, 46% were in infants or primary, 36% were attending a secondary educational institution, 7% attending TAFE, and 10% attending university or another tertiary institution. Of the 33,800 people who already have a tertiary qualification, 22% have a degree and 78% have a certificate, diploma or another tertiary qualification.

The area’s stability is reflected in its very high level of home ownership. Of the total dwellings (38,314) in Maryborough, 41% are owned outright and 26% are mortgaged. Private rental properties represent one quarter of total dwellings. 31% of the total households (38,111) in Maryborough have a household income range between $21,000 – $41,999pa, 27% between $42,000 – $77,999pa, 9% between $78,000 – $103,999, and 14% over $104,000pa.

All major banks, car dealers, fast-food restaurants and an extensive selection of national retail, chain and independent stores are represented in the district.

AGRICULTURE Being situated in the high rainfall coastal region, the area grows pineapples and sugar. The area also produced almost 8 thousand kilograms of avocados and holds over 49 thousand orchard fruit trees (including nuts).

The area also supports beef production with over 21 thousand head of cattle.

EMPLOYMENT The majority (49%) of the labour force of 36,323 is employed full time. The main industries of employment are: • Education and Training/Health Care and Social Assistance; • Wholesale Trade/Retail Trade/Accommodation and Food Services; and • Manufacturing/Electricity Gas Water and Waste Services/Construction.

62 Commercial Radio Market Profiles MARYBOROUGH

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 8,300 25.85% 10+ years 43,331 45,518 88,849 89.26% Technicians & trade workers/ 9,462 29.46% 0-9 years 5,535 5,155 10,690 10.74% Community & personal service workers 10-17 years 4,885 4,563 9,448 9.49% Clerical & administrative workers 3,964 12.34% 18-24 years 3,009 2,775 5,784 5.81% Sales workers 3,609 11.24% 25-39 years 6,525 7,064 13,589 13.65% Machinery operators & drivers/Labourers 6,334 19.72% 40-54 years 8,677 9,726 18,403 18.49% Not stated 445 1.39% 55-64 years 7,379 8,090 15,469 15.54% Total 32,114 100% 65-74 years 7,943 7,929 15,872 15.95% 75+ years 4,913 5,371 10,284 10.33% INDUSTRY Total 2011 population 46,215 48,225 94,440 Industry Total Workforce Total 2016 population 48,866 50,673 99,539 100% Agriculture, forestry & fishing 853 2.72% % change 2011-2016 5.4% Mining 478 1.52% Manufacturing/Electricity, gas, water & 4,942 15.74% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 7,114 22.66% Employment classification Total Labour force Accommodation & food services Full-time employed 17,939 49.39% Transport, postal & warehousing/ 1,471 4.69% Part-time employed 12,246 33.71% Information, media & communications Not stated employed 1,825 5.02% Financial & insurance services/ 1,860 5.92% Rental hiring & real estate services/ Unemployed 4,313 11.87% Administration & support services Total labour force 36,323 100% Professional scientific & technical services 1,051 3.35% Public administration & safety 1,954 6.22% HOUSEHOLD INCOME Education & training/Health care & 8,797 28.02% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 217 0.69% $0 – $7,749 708 1.86% Other services 1,318 4.2% $7,750 – $20,999 2,533 6.65% Not stated 1,338 4.26% $21,000 – $41,999 11,964 31.39% Total 31,393 100% $42,000 – $77,999 10,223 26.82% $78,000 – $103,999 3,397 8.91% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 2,546 6.68% Product or service $000’s (pa) $130,000 – $155,999 1,252 3.29% Food & non-alcoholic beverages 437,768 $160,000 – $181,999 616 1.62% Alcoholic beverages 63,025 $182,000 – $207,999 404 1.06% Clothing & footwear 80,419 $208,000+ 616 1.62% Household furnishings & equipment 105,288 Not stated 3,852 10.11% Furniture & floor coverings 32,123 Total households 38,111 100% Household appliances 26,813 Household services & operation 89,317 FAMILY STRUCTURE Medical care & health expenses 156,570 Type of family Total Total families Motor vehicle purchase 109,597 Couple families – Children 8,489 31.1% Motor vehicle running costs 276,548 Couple families – No children 13,807 50.59% Recreation 327,289 Single parents 4,749 17.4% Recreational & educational equipment 81,822 Other families 249 0.91% Holidays 143,464 Total families 27,294 100% Personal care 55,349

Commercial Radio Australia 63 MARYBOROUGH

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 89,637 population Cereal crops – Wheat for grain – Production (t) 0 Infants/Primary 3,882 3,670 7,552 7.59% Cereal crops – Rice for grain – Production (t) 0 Secondary 2,995 2,925 5,920 5.95% Cereal crops – Barley for grain – Production (t) 1 TAFE 391 810 1,201 1.21% Cereal crops – Sorghum for grain – Production (t) 63 University 387 1,250 1,637 1.64% Cereal crops – Total for grain – Production (t) 98 Total 7,655 8,655 16,310 16.39% Vegetables for human consumption – Tomatoes – 7 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 46 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 7,833 Fully owned 15,636 40.81% Fruit & nuts – Apples – Production (kg) 0 Mortgaged 10,104 26.37% Fruit & nuts – Nectarines – Production (kg) 0 Private rental 9,768 25.49% Fruit & nuts – Peaches – Production (kg) 3 Housing authority/Not stated 2,382 6.22% Fruit & nuts – Nuts – Total trees (no.) 45,606 Other tenure type 424 1.11% Fruit & nuts – All orchard fruit (incl. nuts) – 49,255 Total trees (no.) Total dwellings 38,314 100% Fruit & nuts – Grapes – Total area (ha) 0 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 119 Livestock – Dairy cattle – Total (no.) 18 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 21,074 Degree 7,572 7.61% Certificate 26,228 26.35% INTERNET USAGE Total 33,800 33.96% Connection Total Total dwellings Internet accessed from dwelling 29,864 77.65% MORTGAGE PAYMENTS Internet not accessed from dwelling 7,389 19.21% Mortgaged Not stated 1,207 3.14% Monthly mortgage payment Total dwellings Total 38,460 100% $0 – $449 per month 841 8.76% $450 – $799 per month 888 9.25% BIRTHPLACE BY REGION $800 – $999 per month 805 8.38% Market Region Male Female Total $1,000 – $1,799 per month 4,334 45.14% population $1,800 – $2,399 per month 1,647 17.15% Oceania incl. Australia 39,816 41,229 81,045 82.81% $2,400 – $2,999 per month 421 4.38% Europe 2,943 2,909 5,852 5.98% $3,000 – $3,999 per month 225 2.34% Africa & Middle East 210 181 391 0.4% $4,000+ per month 68 0.71% Asia 195 778 973 0.99% Not stated 372 3.87% Americas 68 76 144 0.15% Total mortgaged dwellings 9,601 100% Other 4,761 4,706 9,467 9.67% Total 47,993 49,879 97,872 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 2,355 6.13% 1 vehicle 15,271 39.76% 2+ vehicles 19,101 48.73% Not stated 1,685 4.39% Total 38,412 100%

64 Commercial Radio Market Profiles MOUNT ISA MT ISA’S HIT 102.5 • 4LM 666

Station Name Mt Isa’s Hit 102.5 4LM 666 Call Sign 4MIC 4LM Frequency 102.5 MHz 666 kHz Network Southern Cross Austereo Resonate Broadcasting Address PO Box 1557, Mt Isa, QLD 4825 PO Box 780, Mt Isa, QLD 4825 Phone 07 4744 9377 07 4743 3444 Fax 07 4744 9387 07 4743 5599 Email [email protected] [email protected] Web Address hit.com.au/mtisa facebook.com/pg/4lm666MountIsa693CloncurryAndBeyond Description of Content/Format Hot Adult Contemporary Classic Hits Demographic Profile of Station Audience

Commercial Radio Australia 65 MOUNT ISA

Mount Isa is a progressive mining city located in the heart of northwest Queensland and the Carpentaria-Mount Isa Mineral Province. It is located approximately 900 kilometres by road west of Townsville and 187 kilometres east of the Northern Territory border, in the beautiful Selwyn Ranges.

Mining and livestock are the major industries of northwest Queensland. Mount Isa also boasts a comprehensive range of industry, business services, and government agencies.

In comparison to the 2011 census, the population within the radio licence area of Mount Isa has decreased by 14.05% to 22,261. Mount Isa has a very young population; over 46% of families have children and over 36% of the population is aged less than 25 years. The birthplace for 79% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

A full range of educational facilities is available in Mount Isa, ranging from pre-school to TAFE. Of the 3,943 people attending an educational institution, half were in infants or primary, 31% were attending a secondary educational institution, 11% attending university or another tertiary institution and 8% attending TAFE.

Of the 7,373 people who already have a tertiary qualification, 28% have a degree and 72% have a certificate, diploma or another tertiary qualification.

Of the total dwellings in Mount Isa, 18% are owned outright and 31% are mortgaged. Private rental properties represented 37% of total dwellings. 11% of the total households (7,050) in Mount Isa have a household income range between $21,000 – $41,999pa, 15% between $42,000 – $77,999pa, 11% between $78,000 – $103,999pa, and 47% over $104,000pa.

Renowned as one of the world’s largest producers of copper, silver, lead and zinc – Mount Isa Mines is also a popular attraction. An increasing number of tourists visit the mines to fossick for gems and rocks.

AGRICULTURE Mount Isa is primarily a mining city. Mount Isa Mines Ltd has the biggest underground network of mines in the world. It is one of the largest zinc mines in the world, with an estimated 650 million tonnes of resources. Other minerals in the area include copper, gold, nickel, limestone, phosphate, graphite, silica, cobalt, bismuth and manganese.

Apart from mining, the region’s major industry is beef cattle grazing. Large rural properties carry over 196 thousand beef cattle.

Mount Isa has a diverse economic base, with the major components being mining and the associated support industries, mineral processing, tourism, government services and the pastoral industry.

EMPLOYMENT The majority (71%) of the labour force of 11,762 is employed full time. The main industries of employment are: • Mining; • Education and Training/Health Care and Social Assistance; and • Wholesale Trade/Retail Trade/Accommodation and Food Services.

Mount Isa is a mining city; nearly 30% of the workforce is directly involved in mining. A strong retail sector caters to the needs of this region. As the administrative centre for northwest Queensland, most government agencies have a presence in Mount Isa.

66 Commercial Radio Market Profiles MOUNT ISA

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 2,761 24.95% 10+ years 9,814 8,716 18,530 83.24% Technicians & trade workers/ 3,277 29.61% 0-9 years 1,867 1,864 3,731 16.76% Community & personal service workers 10-17 years 1,169 1,074 2,243 10.08% Clerical & administrative workers 1,141 10.31% 18-24 years 1,103 1,016 2,119 9.52% Sales workers 714 6.45% 25-39 years 3,077 2,821 5,898 26.49% Machinery operators & drivers/Labourers 2,969 26.83% 40-54 years 2,393 2,158 4,551 20.44% Not stated 206 1.86% 55-64 years 1,216 949 2,165 9.73% Total 11,068 100% 65-74 years 659 483 1,142 5.13% 75+ years 197 215 412 1.85% INDUSTRY Total 2011 population 14,051 11,848 25,899 Industry Total Workforce Total 2016 population 11,681 10,580 22,261 100% Agriculture, forestry & fishing 539 4.96% % change 2011-2016 -14.05% Mining 3,232 29.71% Manufacturing/Electricity, gas, water & 847 7.79% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 1,621 14.9% Employment classification Total Labour force Accommodation & food services Full-time employed 8,359 71.07% Transport, postal & warehousing/ 530 4.87% Part-time employed 2,002 17.02% Information, media & communications Not stated employed 717 6.1% Financial & insurance services/ 480 4.41% Rental hiring & real estate services/ Unemployed 684 5.82% Administration & support services Total labour force 11,762 100% Professional scientific & technical services 151 1.39% Public administration & safety 698 6.42% HOUSEHOLD INCOME Education & training/Health care & 1,966 18.07% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 33 0.3% $0 – $7,749 104 1.48% Other services 398 3.66% $7,750 – $20,999 238 3.38% Not stated 382 3.51% $21,000 – $41,999 740 10.5% Total 10,877 100% $42,000 – $77,999 1,087 15.42% $78,000 – $103,999 786 11.15% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 1,065 15.11% Product or service $000’s (pa) $130,000 – $155,999 612 8.68% Food & non-alcoholic beverages 81,764 $160,000 – $181,999 537 7.62% Alcoholic beverages 11,791 $182,000 – $207,999 420 5.96% Clothing & footwear 14,973 $208,000+ 689 9.77% Household furnishings & equipment 19,714 Not stated 772 10.95% Furniture & floor coverings 6,022 Total households 7,050 100% Household appliances 5,016 Household services & operation 16,711 FAMILY STRUCTURE Medical care & health expenses 29,228 Type of family Total Total families Motor vehicle purchase 20,443 Couple families – Children 2,361 46.29% Motor vehicle running costs 51,638 Couple families – No children 1,844 36.15% Recreation 61,318 Single parents 843 16.53% Recreational & educational equipment 15,391 Other families 53 1.04% Holidays 26,881 Total families 5,101 100% Personal care 10,312

Commercial Radio Australia 67 MOUNT ISA

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 4,054,815 population Cereal crops – Wheat for grain – Production (t) 1 Infants/Primary 1,002 977 1,979 8.89% Cereal crops – Rice for grain – Production (t) 0 Secondary 605 604 1,209 5.43% Cereal crops – Barley for grain – Production (t) 0 TAFE 105 211 316 1.42% Cereal crops – Sorghum for grain – Production (t) 0 University 125 314 439 1.97% Cereal crops – Total for grain – Production (t) 1 Total 1,837 2,106 3,943 17.71% Vegetables for human consumption – Tomatoes – 0 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 0 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 0 Fully owned 1,290 18.06% Fruit & nuts – Apples – Production (kg) 0 Mortgaged 2,190 30.66% Fruit & nuts – Nectarines – Production (kg) 0 Private rental 2,667 37.34% Fruit & nuts – Peaches – Production (kg) 0 Housing authority/Not stated 938 13.13% Fruit & nuts – Nuts – Total trees (no.) 0 Other tenure type 57 0.8% Fruit & nuts – All orchard fruit (incl. nuts) – 0 Total trees (no.) Total dwellings 7,142 100% Fruit & nuts – Grapes – Total area (ha) 0 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 6,481 Livestock – Dairy cattle – Total (no.) 24 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 196,870 Degree 2,097 9.42% Certificate 5,276 23.7% INTERNET USAGE Total 7,373 33.12% Connection Total Total dwellings Internet accessed from dwelling 5,648 78.4% MORTGAGE PAYMENTS Internet not accessed from dwelling 1,308 18.16% Mortgaged Not stated 248 3.44% Monthly mortgage payment Total dwellings Total 7,204 100% $0 – $449 per month 79 3.86% $450 – $799 per month 34 1.66% BIRTHPLACE BY REGION $800 – $999 per month 87 4.25% Market Region Male Female Total $1,000 – $1,799 per month 666 32.57% population $1,800 – $2,399 per month 677 33.11% Oceania incl. Australia 9,262 8,198 17,460 79.37% $2,400 – $2,999 per month 234 11.44% Europe 222 158 380 1.73% $3,000 – $3,999 per month 111 5.43% Africa & Middle East 89 110 199 0.9% $4,000+ per month 77 3.77% Asia 301 425 726 3.3% Not stated 80 3.91% Americas 6 6 12 0.05% Total mortgaged dwellings 2,045 100% Other 1,733 1,488 3,221 14.64% Total 11,613 10,385 21,998 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 537 7.46% 1 vehicle 2,296 31.91% 2+ vehicles 4,031 56.02% Not stated 332 4.61% Total 7,196 100%

68 Commercial Radio Market Profiles NAMBOUR 91.9 SEA FM • 92.7 MIX FM • HOT 91.1

Station Name 91.9 Sea FM 92.7 Mix FM HOT 91.1 Call Sign 4SEE 4SSS 4MCY Frequency 91.9 MHz 92.7 MHz 91.1 MHz Network EON Broadcasting EON Broadcasting Grant Broadcasters Address PMB 1, Maroochydore BC, PMB 1, Maroochydore BC, PO Box 1195, Maroochydore Post QLD 4558 QLD 4558 Office, Maroochydore, QLD 4558 Phone 07 5479 8333 07 5479 8333 07 5475 1911 Fax 07 5479 8347 07 5479 8347 - Email [email protected] [email protected] [email protected] Web Address 919seafm.com.au mixfm.com.au hot91.com.au Description of Contemporary Hit Radio Adult Contemporary/Gold Hot Adult Contemporary Content/Format Demographic Profile 18-44 25-54 25-54 of Station Audience

Commercial Radio Australia 69 NAMBOUR

The Sunshine Coast takes in the popular areas of Noosa, Maroochydore/Mooloolaba and Caloundra City. The Sunshine Coast is one of Queensland’s most important tourist destinations. Caloundra is the southern gateway, Maroochydore the central business district, and Nambour the traditional business and administration centre of the Sunshine Coast region. Nambour provides goods and services to the communities in the hinterland and rural parts of the Shire. As well as the coastal cities and towns, the radio licence area covers the expanding residential hinterland towns around Nambour and the Blackall Range.

In comparison to the 2011 census, the population within the radio licence area of Nambour (Sunshine Coast) has increased by 11.37% to 522,470. 53% of the population in the radio licence area is aged 40 years and over. The birthplace for 81% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

Of the 103,344 people attending an educational institution, 44% were in infants or primary, 33% were attending a secondary educational institution, 16% attending university or another tertiary institution and 7% attending TAFE. Of the 206,835 people who already have a tertiary qualification, 30% have a degree and 70% have a certificate, diploma or another tertiary qualification.

Of the total dwellings (188,919), 33% are owned outright and 34% are mortgaged. Private rental properties represent 27% of total dwellings. 22% of the total households (188,588) on the Sunshine Coast have a household income range between $21,000 – $41,999pa, 25% between $42,000 – $77,999pa, 12% between $78,000 – $103,999pa, and 25% over $104,000pa.

AGRICULTURE The area produces a large variety of vegetables and fruit, including pineapples, bananas, avocados and strawberries. There are more than 494 thousand orchard fruit trees (including nuts) in the area. Over 657 thousand kilograms of avocados, 11 thousand kilograms of nectarines, and 9 thousand kilograms of peaches were produced.

The area also supports a large number of cattle; there are over 23 thousand beef cattle and 10 thousand dairy cattle in the radio licence area.

The Sunshine Coast is one of the most diverse and fastest growing wine regions in Queensland; there are a number of cellar doors and wineries operating in the region.

EMPLOYMENT The majority (53%) of the labour force of 242,850 is employed full time. The main industries of employment are: • Education and Training/Health Care and Social Assistance; • Wholesale Trade/Retail Trade/Accommodation and Food Services; and • Manufacturing/Electricity Gas Water and Waste Services/Construction.

Tourism is the driving force in the local economy. The constant influx of visitors has built a strong retail sector to cater for their needs. The Sunshine Coast is a major tourist destination for Queenslanders holidaying within their own state. Some of the Sunshine Coast’s largest shopping centres are located in Maroochydore.

70 Commercial Radio Market Profiles NAMBOUR

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 63,147 28.17% 10+ years 220,672 237,582 458,254 87.71% Technicians & trade workers/ 63,567 28.36% 0-9 years 32,967 31,249 64,216 12.29% Community & personal service workers 10-17 years 27,322 26,177 53,499 10.24% Clerical & administrative workers 29,338 13.09% 18-24 years 19,774 19,347 39,121 7.49% Sales workers 24,848 11.09% 25-39 years 41,756 44,943 86,699 16.59% Machinery operators & drivers/Labourers 39,863 17.78% 40-54 years 51,278 56,877 108,155 20.7% Not stated 3,392 1.51% 55-64 years 32,589 36,216 68,805 13.17% Total 224,155 100% 65-74 years 29,135 31,321 60,456 11.57% 75+ years 18,818 22,701 41,519 7.95% INDUSTRY Total 2011 population 228,513 240,625 469,138 Industry Total Workforce Total 2016 population 253,639 268,831 522,470 100% Agriculture, forestry & fishing 4,546 2.05% % change 2011-2016 11.37% Mining 2,768 1.25% Manufacturing/Electricity, gas, water & 41,381 18.63% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 48,361 21.77% Employment classification Total Labour force Accommodation & food services Full-time employed 129,021 53.13% Transport, postal & warehousing/ 11,679 5.26% Part-time employed 83,159 34.24% Information, media & communications Not stated employed 11,843 4.88% Financial & insurance services/ 18,307 8.24% Rental hiring & real estate services/ Unemployed 18,827 7.75% Administration & support services Total labour force 242,850 100% Professional scientific & technical services 11,570 5.21% Public administration & safety 10,327 4.65% HOUSEHOLD INCOME Education & training/Health care & 50,276 22.63% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 3,507 1.58% $0 – $7,749 2,737 1.45% Other services 9,129 4.11% $7,750 – $20,999 8,113 4.3% Not stated 10,314 4.64% $21,000 – $41,999 41,057 21.77% Total 222,165 100% $42,000 – $77,999 47,814 25.35% $78,000 – $103,999 22,627 12% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 18,580 9.85% Product or service $000’s (pa) $130,000 – $155,999 10,849 5.75% Food & non-alcoholic beverages 2,232,224 $160,000 – $181,999 6,314 3.35% Alcoholic beverages 319,532 $182,000 – $207,999 4,363 2.31% Clothing & footwear 423,694 $208,000+ 7,186 3.81% Household furnishings & equipment 524,284 Not stated 18,948 10.05% Furniture & floor coverings 164,853 Total households 188,588 100% Household appliances 131,252 Household services & operation 463,309 FAMILY STRUCTURE Medical care & health expenses 786,037 Type of family Total Total families Motor vehicle purchase 542,422 Couple families – Children 56,456 39.46% Motor vehicle running costs 1,368,179 Couple families – No children 61,760 43.17% Recreation 1,671,516 Single parents 23,546 16.46% Recreational & educational equipment 423,956 Other families 1,306 0.91% Holidays 751,103 Total families 143,068 100% Personal care 285,829

Commercial Radio Australia 71 NAMBOUR

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 335,987 population Cereal crops – Wheat for grain – Production (t) 1,398 Infants/Primary 23,395 21,745 45,140 8.64% Cereal crops – Rice for grain – Production (t) 0 Secondary 17,226 16,873 34,099 6.53% Cereal crops – Barley for grain – Production (t) 0 TAFE 2,684 4,769 7,453 1.43% Cereal crops – Sorghum for grain – Production (t) 2,674 University 5,868 10,784 16,652 3.19% Cereal crops – Total for grain – Production (t) 4,970 Total 49,173 54,171 103,344 19.78% Vegetables for human consumption – Tomatoes – 2,227 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 176 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 657,502 Fully owned 61,554 32.58% Fruit & nuts – Apples – Production (kg) 0 Mortgaged 63,800 33.77% Fruit & nuts – Nectarines – Production (kg) 11,725 Private rental 51,836 27.44% Fruit & nuts – Peaches – Production (kg) 9,477 Housing authority/Not stated 9,337 4.94% Fruit & nuts – Nuts – Total trees (no.) 346,718 Other tenure type 2,392 1.27% Fruit & nuts – All orchard fruit (incl. nuts) – 494,808 Total trees (no.) Total dwellings 188,919 100% Fruit & nuts – Grapes – Total area (ha) 0 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 224 Livestock – Dairy cattle – Total (no.) 10,757 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 23,717 Degree 61,736 11.82% Certificate 145,099 27.77% INTERNET USAGE Total 206,835 39.59% Connection Total Total dwellings Internet accessed from dwelling 161,693 85% MORTGAGE PAYMENTS Internet not accessed from dwelling 24,012 12.62% Mortgaged Not stated 4,524 2.38% Monthly mortgage payment Total dwellings Total 190,229 100% $0 – $449 per month 4,038 6.59% $450 – $799 per month 2,693 4.39% BIRTHPLACE BY REGION $800 – $999 per month 2,773 4.52% Market Region Male Female Total $1,000 – $1,799 per month 20,506 33.45% population $1,800 – $2,399 per month 15,834 25.83% Oceania incl. Australia 203,398 212,988 416,386 81.32% $2,400 – $2,999 per month 6,761 11.03% Europe 18,616 19,647 38,263 7.47% $3,000 – $3,999 per month 4,245 6.93% Africa & Middle East 2,233 2,382 4,615 0.9% $4,000+ per month 1,896 3.09% Asia 2,683 4,889 7,572 1.48% Not stated 2,549 4.16% Americas 984 1,270 2,254 0.44% Total mortgaged dwellings 61,295 100% Other 20,784 22,143 42,927 8.38% Total 248,698 263,319 512,017 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 8,363 4.4% 1 vehicle 65,324 34.37% 2+ vehicles 110,451 58.11% Not stated 5,924 3.12% Total 190,062 100%

72 Commercial Radio Market Profiles REMOTE COMMERCIAL RADIO SERVICE NORTH EAST ZONE THE BREEZE • REBEL FM

Station Name The Breeze Rebel FM Call Sign 4BRZ 4RBL Frequency Various Various Network Rebel Media Rebel Media Address PO Box 1730, Oxenford, QLD 4210 PO Box 1730, Oxenford, QLD 4210 Phone 07 5665 6600 07 5665 6600 Fax 07 5626 0699 07 5626 0699 Email [email protected] [email protected] Web Address thebreeze.com.au rebelfm.com.au Description of Content/Format Classic Hits Classic Rock Demographic Profile of Station Audience 35-64 25-54

Commercial Radio Australia 73 REMOTE COMMERCIAL RADIO SERVICE NORTH EAST ZONE

The Rebel Radio Network is the regional radio network that broadcasts to regional and remote areas of Queensland and northern New South Wales through a network of local radio stations including: • Rebel 90.5 FM South Brisbane/Logan & REBEL 99.4 FM Gold Coast Hinterland Region • Breeze 92.1 FM South Brisbane/Logan & Breeze 100.6 FM Gold Coast Hinterland Region • Rebel FM 97.1 & Breeze 95.5 FM on the Western Darling Downs – the only commercial FM radio stations to serve the rich Western Darling Downs towns of Chinchilla and Miles and surrounding districts • Rebel 106.7 FM Wide Bay with the largest highway coverage of any radio station in Queensland, from Tiaro & Childers to Gin Gin • Rebel 88.9 FM & Breeze 89.7 FM, covering the mining towns of Moura and Biloela • Rebel 97.1 FM & Breeze 90.1FM in the New England and Southern Downs, serving Stanthorpe, Tenterfield and Goondiwindi • Rebel also reaches mining regions in Queensland and NSW including CSG developments, the Surat Basin & the Galileo Basin • Mining communities including the Callide Valley, Newlands and Collinsville mines, Weipa and Century Mine.

Since the 2011 census, the population within the radio licence area for the Rebel Radio Network has increased slightly by 0.87% to 352,840. Nearly 55% of the population is aged 40 years and over. The birthplace for 84% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

Of the 60,397 people attending an educational institution, 52% were in infants or primary, 34% were attending a secondary educational institution, 7% attending TAFE, and 8% attending University or another tertiary institution. Of the 111,602 people who already have a tertiary qualification, 24% have a degree and 76% have a certificate, diploma or another tertiary qualification.

Of the total dwellings (122,298), 40% are owned outright and 28% are mortgaged. Private rental properties represent 21% of total dwellings.

24% of the total households (121,316) in the licence area for the Rebel Radio Network have a household income range between $21,000 – $41,999pa, 24% between $42,000 – $77,999pa, 10% between $78,000 – $103,999pa, and 20% over $104,000pa.

AGRICULTURE The Rebel and Breeze licence area covers a diversity of regions in Queensland and New South Wales, from the Gold Coast hinterland and the World Heritage regions of Lamington National Park, to the Daintree, Cape York, and the farmers and graziers of West Queensland. The network also reaches more people involved in the mining industry outside Brisbane than any other radio station.

Nearly 2.7 million tonnes of cereal for grain and over 1.7 million tonnes of wheat for grain were harvested within the area. The region also produced more than 30 million apples and 15 million avocados.

The farms in the region support over 6.3 million sheep and lambs and over 6.8 million beef cattle.

EMPLOYMENT The majority (59%) of the labour force of 155,621 is employed full time. The main industries of employment are: • Agriculture Forestry and Fishing; • Education and Training, Health Care and Social Assistance; and • Wholesale Trade/Retail Trade/Accommodation and Food Services.

The Rebel and Breeze FM licence area covers a large and diverse area of Queensland and New South Wales. The area’s workforce is predominantly agricultural (23%).

74 Commercial Radio Market Profiles REMOTE COMMERCIAL RADIO SERVICE NORTH EAST ZONE

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 49,682 34.3% 10+ years 157,731 148,655 306,386 86.83% Technicians & trade workers/ 33,546 23.16% 0-9 years 23,940 22,514 46,454 13.17% Community & personal service workers 10-17 years 18,380 17,248 35,628 10.1% Clerical & administrative workers 14,925 10.3% 18-24 years 12,028 10,866 22,894 6.49% Sales workers 9,264 6.4% 25-39 years 27,254 27,553 54,807 15.53% Machinery operators & drivers/Labourers 34,864 24.07% 40-54 years 37,428 37,216 74,644 21.16% Not stated 2,555 1.76% 55-64 years 28,402 25,971 54,373 15.41% Total 144,836 100% 65-74 years 22,919 19,372 42,291 11.99% 75+ years 11,320 10,429 21,749 6.16% INDUSTRY Total 2011 population 181,060 168,722 349,782 Industry Total Workforce Total 2016 population 181,671 171,169 352,840 100% Agriculture, forestry & fishing 32,773 22.99% % change 2011-2016 0.87% Mining 6,159 4.32% Manufacturing/Electricity, gas, water & 19,694 13.81% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 20,878 14.64% Employment classification Total Labour force Accommodation & food services Full-time employed 91,226 58.62% Transport, postal & warehousing/ 6,001 4.21% Part-time employed 44,352 28.5% Information, media & communications Not stated employed 9,213 5.92% Financial & insurance services/ 5,879 4.12% Rental hiring & real estate services/ Unemployed 10,830 6.96% Administration & support services Total labour force 155,621 100% Professional scientific & technical services 4,027 2.82% Public administration & safety 8,697 6.1% HOUSEHOLD INCOME Education & training/Health care & 26,115 18.32% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 1,131 0.79% $0 – $7,749 2,891 2.38% Other services 4,806 3.37% $7,750 – $20,999 7,602 6.27% Not stated 6,415 4.5% $21,000 – $41,999 29,535 24.36% Total 142,575 100% $42,000 – $77,999 29,632 24.43% $78,000 – $103,999 12,404 10.22% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 9,984 8.23% Product or service $000’s (pa) $130,000 – $155,999 5,312 4.38% Food & non-alcoholic beverages 1,497,662 $160,000 – $181,999 3,031 2.5% Alcoholic beverages 209,498 $182,000 – $207,999 2,162 1.78% Clothing & footwear 278,891 $208,000+ 3,535 2.91% Household furnishings & equipment 374,109 Not stated 15,228 12.55% Furniture & floor coverings 120,695 Total households 121,316 100% Household appliances 92,367 Household services & operation 308,185 FAMILY STRUCTURE Medical care & health expenses 528,541 Type of family Total Total families Motor vehicle purchase 358,504 Couple families – Children 35,102 38.68% Motor vehicle running costs 899,751 Couple families – No children 41,213 45.42% Recreation 1,109,046 Single parents 13,545 14.93% Recreational & educational equipment 280,464 Other families 881 0.97% Holidays 503,925 Total families 90,741 100% Personal care 186,444

Commercial Radio Australia 75 REMOTE COMMERCIAL RADIO SERVICE NORTH EAST ZONE

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 96,047,707 population Cereal crops – Wheat for grain – Production (t) 1,712,664 Infants/Primary 16,063 15,280 31,343 8.88% Cereal crops – Rice for grain – Production (t) 1,890 Secondary 10,538 9,947 20,485 5.81% Cereal crops – Barley for grain – Production (t) 415,163 TAFE 1,323 2,691 4,014 1.14% Cereal crops – Sorghum for grain – Production (t) 440,139 University 1,168 3,387 4,555 1.29% Cereal crops – Total for grain – Production (t) 2,695,313 Total 29,092 31,305 60,397 17.12% Vegetables for human consumption – Tomatoes – 38,178 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 8,188 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 15,480,420 Fully owned 48,935 40.01% Fruit & nuts – Apples – Production (kg) 30,489,313 Mortgaged 34,391 28.12% Fruit & nuts – Nectarines – Production (kg) 526,891 Private rental 25,784 21.08% Fruit & nuts – Peaches – Production (kg) 612,908 Housing authority/Not stated 11,794 9.64% Fruit & nuts – Nuts – Total trees (no.) 668,931 Other tenure type 1,394 1.14% Fruit & nuts – All orchard fruit (incl. nuts) – 4,181,094 Total trees (no.) Total dwellings 122,298 100% Fruit & nuts – Grapes – Total area (ha) 1,363 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 6,313,166 Livestock – Dairy cattle – Total (no.) 86,653 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 6,824,221 Degree 27,196 7.71% Certificate 84,406 23.92% INTERNET USAGE Total 111,602 31.63% Connection Total Total dwellings Internet accessed from dwelling 90,993 73.58% MORTGAGE PAYMENTS Internet not accessed from dwelling 28,345 22.92% Mortgaged Not stated 4,319 3.49% Monthly mortgage payment Total dwellings Total 123,657 100% $0 – $449 per month 3,858 12.05% $450 – $799 per month 2,970 9.27% BIRTHPLACE BY REGION $800 – $999 per month 2,419 7.55% Market Region Male Female Total $1,000 – $1,799 per month 10,669 33.31% population $1,800 – $2,399 per month 5,594 17.47% Oceania incl. Australia 150,677 142,245 292,922 83.71% $2,400 – $2,999 per month 2,258 7.05% Europe 5,900 5,919 11,819 3.38% $3,000 – $3,999 per month 1,571 4.9% Africa & Middle East 391 393 784 0.22% $4,000+ per month 818 2.55% Asia 962 1,492 2,454 0.7% Not stated 1,872 5.84% Americas 211 284 495 0.14% Total mortgaged dwellings 32,029 100% Other 21,791 19,665 41,456 11.85% Total 179,932 169,998 349,930 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 6,178 5.01% 1 vehicle 35,819 29.05% 2+ vehicles 75,332 61.1% Not stated 5,959 4.83% Total 123,288 100%

76 Commercial Radio Market Profiles ROCKHAMPTON 990 4RO AM • RADIO 4CC • HIT CENTRAL QUEENSLAND • CENTRAL QUEENSLAND’S TRIPLE M

Station Name 990 4RO AM Radio 4CC Hit Central Queensland Central Queensland’s Triple M Call Sign 4RO 4CC 4ROK 4RGK Frequency 990 kHz 927 kHz 107.9 & 93.5 MHz 101.5 & 95.1 MHz Network Grant Broadcasters Grant Broadcasters Southern Cross Austereo Southern Cross Austereo Address PO Box 1417, PO Box 1417, PO Box 420, Gladstone, 110 Victoria Parade, Rockhampton, Rockhampton, QLD 4700 Rockhampton, QLD 4700 QLD 4680 QLD 4700 Phone 07 4920 2000 07 4970 0300 07 4972 2777 07 4923 5300 Fax 07 4922 2642 07 4976 9507 07 4972 1104 07 4922 6240 Email [email protected] [email protected] [email protected] [email protected] Web Address 4ro.com.au 4cc.com.au hit.com.au/centralqld triplem.com.au/centralqld Description of Talk Music Hot Adult Contemporary Soft Adult Contemporary Content/Format Demographic Profile 45+ 35+ 18-35 35+ of Station Audience

Commercial Radio Australia 77 ROCKHAMPTON

Rockhampton and Gladstone lie on the coast of central Queensland. Rockhampton, on the Tropic of Capricorn is 40 kilometres inland from the Pacific Ocean. The city sits on the Fitzroy River and is surrounded by the Berserker Ranges and Mount Archer. The Gladstone Region is only 500 kilometres from Brisbane and offers visitors close access to The Great Barrier Reef.

In comparison to the 2011 census, the population within the radio licence area of Rockhampton/Gladstone has increased by 4.53% to 188,460. The birthplace for 85% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

38,030 people (20%) were attending an educational institution in 2016; of these, 46% were in infants or primary, 35% were attending a secondary educational institution, 13% attending university or another tertiary institution and 7% attending TAFE. Of the 64,185 people who already have a tertiary qualification, 27% have a degree and 73% have a certificate, diploma or another tertiary qualification.

The area has a high level of home ownership; of the total dwellings (66,369) in Rockhampton/Gladstone, 29% are owned outright and 35% are mortgaged. Private rental properties represent 28% of total dwellings. 19% of the total households in the Rockhampton/ Gladstone region have a household income range between $21,000 – $41,999pa, 21% between $42,000 – $77,999pa, 11% between $78,000 – $103,999pa, and 30% over $104,000pa.

All major banks, car dealers, hardware and home improvement stores, fast-food restaurants, and an extensive selection of national retail, chain and independent stores are represented in the region.

AGRICULTURE Central Queensland is a beef cattle area. The Rockhampton/Gladstone radio licence area includes over 354 thousand beef cattle. There are over 28 thousand kilograms of avocados produced in the area, and more than 204 thousand nut trees in the region mostly based around Anges Water.

EMPLOYMENT Rockhampton is considered the commercial hub of Central Queensland while Gladstone is known as the industrial centre. The majority (58%) of the labour force of 91,437 is employed full time. The main industries of employment are: • Education and Training/Health Care and Social Assistance; • Manufacturing/Electricity Gas Water and Waste Services/Construction; and • Wholesale Trade/Retail Trade/Accommodation and Food Services.

Rockhampton is the administrative and commercial capital of Central Queensland region. The cities of Gladstone and Rockhampton have a strong retail and manufacturing base. Rockhampton has several major meat works and is a major centre for a number of government departments. Port Curtis at Gladstone makes the city an important transport link with major exports of coal, grain and alumina being shipped from this port.

78 Commercial Radio Market Profiles ROCKHAMPTON

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 20,857 25.23% 10+ years 81,553 79,990 161,543 85.72% Technicians & trade workers/ 24,042 29.08% 0-9 years 13,766 13,151 26,917 14.28% Community & personal service workers 10-17 years 10,656 9,926 20,582 10.92% Clerical & administrative workers 9,958 12.04% 18-24 years 7,967 7,394 15,361 8.15% Sales workers 7,531 9.11% 25-39 years 18,546 18,610 37,156 19.72% Machinery operators & drivers/Labourers 19,110 23.11% 40-54 years 19,813 19,481 39,294 20.85% Not stated 1,185 1.43% 55-64 years 12,234 11,284 23,518 12.48% Total 82,683 100% 65-74 years 7,812 7,559 15,371 8.16% 75+ years 4,525 5,736 10,261 5.44% INDUSTRY Total 2011 population 91,651 88,650 180,301 Industry Total Workforce Total 2016 population 95,319 93,141 188,460 100% Agriculture, forestry & fishing 2,817 3.43% % change 2011-2016 4.53% Mining 5,191 6.32% Manufacturing/Electricity, gas, water & 16,397 19.96% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 15,901 19.36% Employment classification Total Labour force Accommodation & food services Full-time employed 53,373 58.37% Transport, postal & warehousing/ 5,392 6.56% Part-time employed 24,816 27.14% Information, media & communications Not stated employed 4,808 5.26% Financial & insurance services/ 4,407 5.37% Rental hiring & real estate services/ Unemployed 8,440 9.23% Administration & support services Total labour force 91,437 100% Professional scientific & technical services 3,474 4.23% Public administration & safety 4,731 5.76% HOUSEHOLD INCOME Education & training/Health care & 17,003 20.7% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 512 0.62% $0 – $7,749 1,197 1.81% Other services 3,275 3.99% $7,750 – $20,999 3,408 5.14% Not stated 3,036 3.7% $21,000 – $41,999 12,770 19.28% Total 82,136 100% $42,000 – $77,999 13,951 21.06% $78,000 – $103,999 7,450 11.25% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 7,124 10.75% Product or service $000’s (pa) $130,000 – $155,999 4,283 6.47% Food & non-alcoholic beverages 760,909 $160,000 – $181,999 2,658 4.01% Alcoholic beverages 109,547 $182,000 – $207,999 2,212 3.34% Clothing & footwear 139,781 $208,000+ 3,361 5.07% Household furnishings & equipment 183,008 Not stated 7,827 11.82% Furniture & floor coverings 55,836 Total households 66,241 100% Household appliances 46,605 Household services & operation 155,247 FAMILY STRUCTURE Medical care & health expenses 272,143 Type of family Total Total families Motor vehicle purchase 190,497 Couple families – Children 20,879 42.7% Motor vehicle running costs 480,684 Couple families – No children 19,581 40.04% Recreation 568,879 Single parents 7,950 16.26% Recreational & educational equipment 142,219 Other families 488 1% Holidays 249,363 Total families 48,898 100% Personal care 96,206

Commercial Radio Australia 79 ROCKHAMPTON

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 1,562,770 population Cereal crops – Wheat for grain – Production (t) 8,326 Infants/Primary 8,941 8,389 17,330 9.2% Cereal crops – Rice for grain – Production (t) 0 Secondary 6,738 6,416 13,154 6.98% Cereal crops – Barley for grain – Production (t) 445 TAFE 975 1,581 2,556 1.36% Cereal crops – Sorghum for grain – Production (t) 2,792 University 1,686 3,304 4,990 2.65% Cereal crops – Total for grain – Production (t) 13,223 Total 18,340 19,690 38,030 20.18% Vegetables for human consumption – Tomatoes – 9 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 84 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 28,833 Fully owned 19,239 28.99% Fruit & nuts – Apples – Production (kg) 0 Mortgaged 23,536 35.46% Fruit & nuts – Nectarines – Production (kg) 0 Private rental 18,900 28.48% Fruit & nuts – Peaches – Production (kg) 0 Housing authority/Not stated 4,343 6.54% Fruit & nuts – Nuts – Total trees (no.) 204,244 Other tenure type 351 0.53% Fruit & nuts – All orchard fruit (incl. nuts) – 252,673 Total trees (no.) Total dwellings 66,369 100% Fruit & nuts – Grapes – Total area (ha) 0 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 213 Livestock – Dairy cattle – Total (no.) 3,340 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 354,293 Degree 17,208 9.13% Certificate 46,977 24.93% INTERNET USAGE Total 64,185 34.06% Connection Total Total dwellings Internet accessed from dwelling 53,508 80.05% MORTGAGE PAYMENTS Internet not accessed from dwelling 11,503 17.21% Mortgaged Not stated 1,833 2.74% Monthly mortgage payment Total dwellings Total 66,844 100% $0 – $449 per month 1,149 5.12% $450 – $799 per month 1,032 4.59% BIRTHPLACE BY REGION $800 – $999 per month 1,195 5.32% Market Region Male Female Total $1,000 – $1,799 per month 8,210 36.55% population $1,800 – $2,399 per month 5,341 23.78% Oceania incl. Australia 79,838 78,377 158,215 84.99% $2,400 – $2,999 per month 2,424 10.79% Europe 2,373 2,144 4,517 2.43% $3,000 – $3,999 per month 1,667 7.42% Africa & Middle East 765 764 1,529 0.82% $4,000+ per month 618 2.75% Asia 2,075 2,454 4,529 2.43% Not stated 824 3.67% Americas 134 149 283 0.15% Total mortgaged dwellings 22,460 100% Other 9,074 8,005 17,079 9.17% Total 94,259 91,893 186,152 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 3,490 5.23% 1 vehicle 21,403 32.05% 2+ vehicles 39,428 59.05% Not stated 2,454 3.68% Total 66,775 100%

80 Commercial Radio Market Profiles ROMA HIT FM • 4ZR 1476AM

Station Name Hit FM 4ZR 1476AM Call Sign 4ROM 4ZR Frequency 95.1 MHz 1476 kHz Network Southern Cross Austereo Resonate Broadcasting Address Level 5, Easternwell Building, 10 Russell Street, PO Box 1172, Kingaroy, QLD 4610 Toowoomba, QLD 4350 Phone 07 4637 5111 07 4622 1800 Fax - - Email [email protected] [email protected] Web Address hit.com.au/maranoa facebook.com/4ZR1476AM Description of Content/Format Contemporary Hit Radio Classic Hits Demographic Profile of Station Audience 18-39 30-60

Commercial Radio Australia 81 ROMA

Roma lies inland in southwest Queensland, almost 500 kilometres west of Brisbane, at the intersection of the Warrego and Carnarvon Highways. Roma is on the Great Inland Way – the shortest and fastest route between Cairns and Melbourne. Roma is renowned for being the birthplace of Australia’s rich oil and gas history and the Roma/Maranoa area houses significant gas and coal seam gas operations which engage many local contractors. Roma is also known for its prominence in Queensland’s wine industry, and as Australia’s largest cattle selling centre.

In comparison to the 2011 census, the population within the radio licence area of Roma has decreased by 5.54% to 18,194. The birthplace for 85% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

3,155 people (17%) were attending an educational institution in 2011; of these, 53% were in infants or primary, 32% were attending a secondary educational institution, 6% attending TAFE, and 9% attending university or another tertiary institution. Of the 5,667 people (31%) who already have a tertiary qualification, 28% have a degree and 72% have a certificate, diploma or another tertiary qualification.

Of the total dwellings (6,298) in Roma, 33% are owned outright and 27% are mortgaged. Private rental properties represent 29% of total dwellings. 18% of the total households in Roma have a household income range between $21,000 – $41,999pa, 23% between $42,000 – $77,999pa, 12% between $78,000 – $103,999pa, and 26% over $104,000pa.

AGRICULTURE Roma lies at the heart of a rich sheep and cattle grazing area and boasts the largest store cattle market in Queensland. The livestock stations in the region support over 530 thousand beef cattle and over 147 thousand sheep and lambs.

EMPLOYMENT The majority (68%) of the labour force of 9,646 is employed full time. The main industries of employment are: • Agriculture Forestry and Fishing; • Education and Training/Health Care and Social Assistance; and • Wholesale Trade/Retail Trade/Accommodation and Food Services.

Roma is a farming centre. Over a quarter of the workforce is employed on the land.

82 Commercial Radio Market Profiles ROMA

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 3,455 37.3% 10+ years 7,989 7,384 15,373 84.49% Technicians & trade workers/ 1,870 20.19% 0-9 years 1,516 1,305 2,821 15.51% Community & personal service workers 10-17 years 944 766 1,710 9.4% Clerical & administrative workers 1,038 11.21% 18-24 years 673 638 1,311 7.21% Sales workers 619 6.68% 25-39 years 1,874 1,860 3,734 20.52% Machinery operators & drivers/Labourers 2,166 23.38% 40-54 years 1,954 1,792 3,746 20.59% Not stated 115 1.24% 55-64 years 1,190 1,050 2,240 12.31% Total 9,263 100% 65-74 years 870 705 1,575 8.66% 75+ years 484 573 1,057 5.81% INDUSTRY Total 2011 population 9,951 9,310 19,261 Industry Total Workforce Total 2016 population 9,505 8,689 18,194 100% Agriculture, forestry & fishing 2,456 26.65% % change 2011-2016 -5.54% Mining 337 3.66% Manufacturing/Electricity, gas, water & 1,084 11.76% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 1,376 14.93% Employment classification Total Labour force Accommodation & food services Full-time employed 6,566 68.07% Transport, postal & warehousing/ 378 4.1% Part-time employed 2,219 23% Information, media & communications Not stated employed 525 5.44% Financial & insurance services/ 343 3.72% Rental hiring & real estate services/ Unemployed 336 3.48% Administration & support services Total labour force 9,646 100% Professional scientific & technical services 181 1.96% Public administration & safety 701 7.61% HOUSEHOLD INCOME Education & training/Health care & 1,613 17.5% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 22 0.24% $0 – $7,749 153 2.42% Other services 303 3.29% $7,750 – $20,999 334 5.28% Not stated 422 4.58% $21,000 – $41,999 1,116 17.65% Total 9,216 100% $42,000 – $77,999 1,469 23.23% $78,000 – $103,999 787 12.44% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 638 10.09% Product or service $000’s (pa) $130,000 – $155,999 374 5.91% Food & non-alcoholic beverages 72,325 $160,000 – $181,999 209 3.3% Alcoholic beverages 10,412 $182,000 – $207,999 155 2.45% Clothing & footwear 13,286 $208,000+ 253 4% Household furnishings & equipment 17,395 Not stated 836 13.22% Furniture & floor covering 5,307 Total households 6,324 100% Household appliances 4,429 Household services & operation 14,756 FAMILY STRUCTURE Medical care & health expenses 25,867 Type of family Total Total families Motor vehicle purchase 18,106 Couple families – Children 1,988 44.34% Motor vehicle running costs 45,689 Couple families – No children 1,932 43.09% Recreation 54,072 Single parents 540 12.04% Recreational & educational equipment 13,518 Other families 24 0.54% Holidays 23,702 Total families 4,484 100% Personal care 9,144

Commercial Radio Australia 83 ROMA

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 4,174,322 population Cereal crops – Wheat for grain – Production (t) 149,222 Infants/Primary 912 763 1,675 9.21% Cereal crops – Rice for grain – Production (t) 0 Secondary 535 482 1,017 5.59% Cereal crops – Barley for grain – Production (t) 13,569 TAFE 72 117 189 1.04% Cereal crops – Sorghum for grain – Production (t) 12,472 University 56 218 274 1.51% Cereal crops – Total for grain – Production (t) 180,256 Total 1,575 1,580 3,155 17.34% Vegetables for human consumption – Tomatoes – 0 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 58 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 0 Fully owned 2,084 33.09% Fruit & nuts – Apples – Production (kg) 0 Mortgaged 1,712 27.18% Fruit & nuts – Nectarines – Production (kg) 0 Private rental 1,824 28.96% Fruit & nuts – Peaches – Production (kg) 0 Housing authority/Not stated 598 9.5% Fruit & nuts – Nuts – Total trees (no.) 0 Other tenure type 80 1.27% Fruit & nuts – All orchard fruit (incl. nuts) – 216 Total trees (no.) Total dwellings 6,298 100% Fruit & nuts – Grapes – Total area (ha) 32 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 147,630 Livestock – Dairy cattle – Total (no.) 2,338 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 530,565 Degree 1,577 8.67% Certificate 4,090 22.48% INTERNET USAGE Total 5,667 31.15% Connection Total Total dwellings Internet accessed from dwelling 4,726 74.14% MORTGAGE PAYMENTS Internet not accessed from dwelling 1,435 22.51% Mortgaged Not stated 213 3.34% Monthly mortgage payment Total dwellings Total 6,374 100% $0 – $449 per month 243 15.81% $450 – $799 per month 103 6.7% BIRTHPLACE BY REGION $800 – $999 per month 113 7.35% Market Region Male Female Total $1,000 – $1,799 per month 533 34.68% population $1,800 – $2,399 per month 230 14.96% Oceania incl. Australia 7,933 7,485 15,418 85.47% $2,400 – $2,999 per month 81 5.27% Europe 87 81 168 0.93% $3,000 – $3,999 per month 62 4.03% Africa & Middle East 35 40 75 0.42% $4,000+ per month 51 3.32% Asia 197 177 374 2.07% Not stated 121 7.87% Americas 7 3 10 0.06% Total mortgaged dwellings 1,537 100% Other 1,096 898 1,994 11.05% Total 9,355 8,684 18,039 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 268 4.22% 1 vehicle 1,725 27.15% 2+ vehicles 4,080 64.21% Not stated 281 4.42% Total 6,354 100%

84 Commercial Radio Market Profiles TOOWOOMBA/WARWICK 4AK • 4WK • TOOWOOMBA’S HIT 100.7 • DARLING DOWNS 864 TRIPLE M

Station Name 4AK 4WK Toowoomba’s Hit 100.7 Darling Downs 864 Triple M Call Sign 4AK 4WK 4RGD 4GR Frequency 1242 kHz 963 kHz 100.7 MHz, 97.5 MHz, 864 kHz, 100.3 MHz 91.9 MHz, 97.9 MHz Network Super Radio Network Super Radio Network Southern Cross Austereo Southern Cross Austereo Address PO Box 403, PO Box 403, Level 5, Easternwell Building, Level 5, Easternwell Building, Toowoomba, QLD 4350 Toowoomba, QLD 4350 10 Russell St, Toowoomba, 10 Russell St, Toowoomba, QLD 4350 QLD 4350 Phone 07 4632 1599 07 4632 9999 07 4637 5111 07 4637 5111 Fax 07 4639 1310 07 4639 1310 07 4639 3939 07 4639 3939 Email [email protected] [email protected] [email protected] [email protected] Web Address 4ak.com.au 4wk.com.au hit.com.au/darlingdowns triplem.com.au/darlingdowns Description of Contemporary Hits Top 40 News, Talk & Sport Contemporary Hit Radio Classic Hits Content/Format Demographic Profile 25-54 All ages 18-39 45-64 of Station Audience

Commercial Radio Australia 85 TOOWOOMBA/WARWICK

Toowoomba, Australia’s largest inland regional centre, lies at the heart of the rich Darling Downs in the southeast corner of Queensland, about 150 kilometres west of Brisbane via the Warrego Highway. It is on the edge of the Great Dividing Range at the junction of major highways from Brisbane, Sydney, Melbourne and Darwin.

The Darling Downs is one of the most important agricultural areas in Australia and produces a wide variety of crops.

In comparison to the 2011 census, the population within the radio licence area of Toowoomba has increased by 4.8% to 228,519. The birthplace for 85% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

The area is home to the University of Southern Queensland at Toowoomba, and a college of the University of Queensland at Gatton. 48,294 people (21%) were attending an educational institution in 2016; of these, 43% were in infants or primary, 33% were attending a secondary educational institution, 16% attending university or another tertiary institution and 7% attending TAFE. Of the 80,945 people (35%) who already have a tertiary qualification, 33% have a degree and 67% have a certificate, diploma or another tertiary qualification.

The area has a high level of home ownership; of the total dwellings (82,457) in Toowoomba, 34% are owned outright and 32% are mortgaged. Private rental properties represent 28% of total dwellings. 23% of the total households in Toowoomba have a household income range between $21,000 – $41,999pa, 25% between $42,000 – $77,999pa, 12% between $78,0001 – $103,999pa, and 24% over $104,000pa.

All major banks, car dealers, fast-food restaurants, and an extensive selection of national retail, chain and independent stores are represented in the district.

AGRICULTURE The Darling Downs region produces a wide variety of crops. The area is a significant cotton producer as well as growing a variety of fruit crops. There are over 408 thousand orchard fruit trees (including nuts), and the area produced over 6.1 million kilograms of apples and over 1.4 million kilograms of avocados.

The area provides grazing land for over 39 thousand sheep and lambs. The Toowoomba radio licence area includes almost 247 thousand beef and 33 thousand dairy cattle.

EMPLOYMENT The majority (58%) of the labour force of 108,044 is employed full time. The main industries of employment are: • Education and Training/Health Care and Social Assistance; • Wholesale Trade/Retail Trade/Accommodation and Food Services; and • Manufacturing/Electricity Gas Water and Waste Services/Construction.

The Darling Downs is a farming region. More than 9% of the workforce is employed on the land. There is a strong retail sector at Toowoomba and Warwick that supports the surrounding district. There are also two army installations in the area, the Army Aviation Centre at Oakey and Borneo Barracks at Carbarlah.

86 Commercial Radio Market Profiles TOOWOOMBA/WARWICK

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 30,511 30.22% 10+ years 96,195 101,789 197,984 86.64% Technicians & trade workers/ 25,878 25.63% 0-9 years 15,436 15,099 30,535 13.36% Community & personal service workers 10-17 years 12,705 12,152 24,857 10.88% Clerical & administrative workers 12,928 12.8% 18-24 years 9,747 9,478 19,225 8.41% Sales workers 9,206 9.12% 25-39 years 19,988 20,498 40,486 17.72% Machinery operators & drivers/Labourers 21,248 21.04% 40-54 years 21,208 22,938 44,146 19.32% Not stated 1,201 1.19% 55-64 years 13,857 14,742 28,599 12.51% Total 100,972 100% 65-74 years 11,352 12,139 23,491 10.28% 75+ years 7,338 9,842 17,180 7.52% INDUSTRY Total 2011 population 106,748 111,305 218,053 Industry Total Workforce Total 2016 population 111,631 116,888 228,519 100% Agriculture, forestry & fishing 9,124 9.15% % change 2011-2016 4.8% Mining 1,548 1.55% Manufacturing/Electricity, gas, water & 16,478 16.52% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 18,938 18.99% Employment classification Total Labour force Accommodation & food services Full-time employed 62,860 58.18% Transport, postal & warehousing/ 5,014 5.03% Part-time employed 32,616 30.19% Information, media & communications Not stated employed 5,484 5.08% Financial & insurance services/ 5,752 5.77% Rental hiring & real estate services/ Unemployed 7,084 6.56% Administration & support services Total labour force 108,044 100% Professional scientific & technical services 4,217 4.23% Public administration & safety 6,174 6.19% HOUSEHOLD INCOME Education & training/Health care & 23,908 23.97% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 742 0.74% $0 – $7,749 1,232 1.5% Other services 4,023 4.03% $7,750 – $20,999 3,659 4.46% Not stated 3,820 3.83% $21,000 – $41,999 18,601 22.65% Total 99,738 100% $42,000 – $77,999 20,827 25.36% $78,000 – $103,999 9,845 11.99% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 8,061 9.82% Product or service $000’s (pa) $130,000 – $155,999 4,740 5.77% Food & non-alcoholic beverages 947,840 $160,000 – $181,999 2,602 3.17% Alcoholic beverages 136,377 $182,000 – $207,999 1,776 2.16% Clothing & footwear 174,420 $208,000+ 2,642 3.22% Household furnishings & equipment 227,824 Not stated 8,130 9.9% Furniture & floor covering 69,656 Total households 82,115 100% Household appliances 57,952 Household services & operation 193,560 FAMILY STRUCTURE Medical care & health expenses 338,701 Type of family Total Total families Motor vehicle purchase 236,845 Couple families – Children 24,185 40.47% Motor vehicle running costs 597,592 Couple families – No children 25,484 42.64% Recreation 708,602 Single parents 9,414 15.75% Recreational & educational equipment 177,293 Other families 676 1.13% Holidays 311,110 Total families 59,759 100% Personal care 119,890

Commercial Radio Australia 87 TOOWOOMBA/WARWICK

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 993,440 population Cereal crops – Wheat for grain – Production (t) 105,854 Infants/Primary 10,465 10,296 20,761 9.09% Cereal crops – Rice for grain – Production (t) 0 Secondary 8,223 7,919 16,142 7.06% Cereal crops – Barley for grain – Production (t) 93,664 TAFE 1,244 2,219 3,463 1.52% Cereal crops – Sorghum for grain – Production (t) 395,030 University 3,132 4,796 7,928 3.47% Cereal crops – Total for grain – Production (t) 682,828 Total 23,064 25,230 48,294 21.13% Vegetables for human consumption – Tomatoes – 4,496 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 8,701 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 1,438,690 Fully owned 27,730 33.63% Fruit & nuts – Apples – Production (kg) 6,243,319 Mortgaged 26,732 32.42% Fruit & nuts – Nectarines – Production (kg) 261,003 Private rental 23,174 28.1% Fruit & nuts – Peaches – Production (kg) 243,969 Housing authority/Not stated 4,150 5.03% Fruit & nuts – Nuts – Total trees (no.) 9,503 Other tenure type 671 0.81% Fruit & nuts – All orchard fruit (incl. nuts) – 408,141 Total trees (no.) Total dwellings 82,457 100% Fruit & nuts – Grapes – Total area (ha) 66 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 39,816 Livestock – Dairy cattle – Total (no.) 33,202 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 246,614 Degree 26,420 11.56% Certificate 54,525 23.86% INTERNET USAGE Total 80,945 35.42% Connection Total Total dwellings Internet accessed from dwelling 65,928 79.31% MORTGAGE PAYMENTS Internet not accessed from dwelling 15,098 18.16% Mortgaged Not stated 2,100 2.53% Monthly mortgage payment Total dwellings Total 83,126 100% $0 – $449 per month 1,653 6.59% $450 – $799 per month 1,610 6.42% BIRTHPLACE BY REGION $800 – $999 per month 1,791 7.14% Market Region Male Female Total $1,000 – $1,799 per month 11,090 44.23% population $1,800 – $2,399 per month 5,010 19.98% Oceania incl. Australia 93,504 97,579 191,083 84.85% $2,400 – $2,999 per month 1,712 6.83% Europe 2,767 2,922 5,689 2.53% $3,000 – $3,999 per month 1,005 4.01% Africa & Middle East 1,084 1,023 2,107 0.94% $4,000+ per month 448 1.79% Asia 2,628 2,930 5,558 2.47% Not stated 753 3% Americas 208 248 456 0.2% Total mortgaged dwellings 25,072 100% Other 10,033 10,272 20,305 9.02% Total 110,224 114,974 225,198 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 4,468 5.39% 1 vehicle 27,094 32.71% 2+ vehicles 48,351 58.37% Not stated 2,918 3.52% Total 82,831 100%

88 Commercial Radio Market Profiles TOWNSVILLE POWER100 • STAR 106.3 FM • TOWNSVILLE’S HIT 103.1 • TOWNSVILLE’S 102.3 TRIPLE M

Station Name POWER100 Star 106.3 FM Townsville’s Hit 103.1 Townsville’s 102.3 Triple M Call Sign 4RGR 4RGT 4TSV 4TOO Frequency 100.7 MHz 106.3 MHz 103.1 MHz 102.3 MHz Network Grant Broadcasters Grant Broadcasters Southern Cross Austereo Southern Cross Austereo Address PO Box 988, Townsville, PO Box 988, Townsville, PO Box 900, Hyde Park, PO Box 900, Hyde Park, QLD 4810 QLD 4810 QLD 4812 QLD 4812 Phone 07 4729 4000 07 4729 4000 07 4729 2111 07 4729 2111 Fax 07 4775 6681 07 4775 6681 07 4729 2161 07 4729 2161 Email [email protected] [email protected] reception-townsville@ reception-townsville@ sca.com.au sca.com.au Web Address power100.com.au star1063.com.au hit.com.au/townsville triplem.com.au/townsville Description of Rock Adult Contemporary Hot Adult Contemporary Soft Adult Contemporary Content/Format Demographic Profile 25-44 Males 25-39 Females 18-39 Females 25-64 of Station Audience

Commercial Radio Australia 89 TOWNSVILLE

Townsville, 1,360 kilometres from Brisbane and four hours south of Cairns, is located at the centre of a region extremely rich in agricultural and mining resources. The town is considered the economic capital of North Queensland and boasts a relaxed tropical lifestyle, as well as a dynamic and lively nature. Townsville services the mining towns of Charters Towers and Mt Isa, the cattle areas of outback Queensland, and the sugar and tropical fruit growing areas on the coast.

In comparison to the 2011 census, the population within the radio licence area of Townsville has increased by 4.09% to 227,697. The birthplace for 84% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons.

48,616 people (21%) attend a secondary educational institution; of these, 41% attend an infants or primary school, 30% attend a secondary institution, 22% attend university or another tertiary institution and 7% attend TAFE. Of the 82,140 people (36%) who already have a tertiary qualification, 31% have a degree and 69% have a certificate, diploma or another tertiary qualification.

Of the total dwellings (80,680) in Townsville, 26% are owned outright and 34% are mortgaged. Private rental properties represent 32% of total dwellings. 18% of the total households in Townsville have a household income range between $21,000 – $41,999pa, 24% between $42,000 – $77,999pa, 12% between $78,000 – $103,999pa, and 28% over $104,000pa.

All major banks; car dealers; hardware & home improvement stores; fast-food restaurants; and an extensive selection of national retail, chain and independent stores are represented in the region.

AGRICULTURE The Townsville licence area extends along the rich coastal strip from Bowen in the south to Ingham in the north. The high rainfall on the coast helps produce sugar cane and tropical fruit. There are over 163 thousand orchard fruit trees (including nuts) in the region.

The cattle industry is strong with over 134 thousand beef cattle in the region.

EMPLOYMENT The majority (59%) of the labour force of 114,528 is employed full time. The main industries of employment are: • Education and Training/Health Care and Social Assistance; • Wholesale Trade/Retail Trade/Accommodation and Food Services; and • Manufacturing/Electricity Gas Water and Waste Services/Construction.

Townsville is a large regional city offering a diversity of employment. Being the major centre for north Queensland, the city has a strong retail sector. A number of government departments are based at Townsville including one of Australia’s largest army bases.

90 Commercial Radio Market Profiles TOWNSVILLE

AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 29,452 28.17% 10+ years 98,374 98,452 196,826 86.44% Technicians & trade workers/ 30,282 28.96% 0-9 years 15,906 14,965 30,871 13.56% Community & personal service workers 10-17 years 12,102 11,248 23,350 10.25% Clerical & administrative workers 13,633 13.04% 18-24 years 12,537 11,533 24,070 10.57% Sales workers 9,702 9.28% 25-39 years 22,947 23,494 46,441 20.4% Machinery operators & drivers/Labourers 20,058 19.18% 40-54 years 22,583 23,106 45,689 20.07% Not stated 1,439 1.38% 55-64 years 13,435 13,345 26,780 11.76% Total 104,566 100% 65-74 years 9,624 9,176 18,800 8.26% 75+ years 5,146 6,550 11,696 5.14% INDUSTRY Total 2011 population 109,952 108,800 218,752 Industry Total Workforce Total 2016 population 114,280 113,417 227,697 100% Agriculture, forestry & fishing 4,192 4.05% % change 2011-2016 4.09% Mining 2,570 2.48% Manufacturing/Electricity, gas, water & 15,192 14.67% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 19,787 19.1% Employment classification Total Labour force Accommodation & food services Full-time employed 67,472 58.91% Transport, postal & warehousing/ 5,880 5.68% Part-time employed 31,350 27.37% Information, media & communications Not stated employed 5,853 5.11% Financial & insurance services/ 6,008 5.8% Rental hiring & real estate services/ Unemployed 9,853 8.6% Administration & support services Total labour force 114,528 100% Professional scientific & technical services 4,264 4.12% Public administration & safety 12,742 12.3% HOUSEHOLD INCOME Education & training/Health care & 24,279 23.44% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 1,135 1.1% $0 – $7,749 1,242 1.54% Other services 3,999 3.86% $7,750 – $20,999 3,815 4.73% Not stated 3,527 3.41% $21,000 – $41,999 14,821 18.38% Total 103,575 100% $42,000 – $77,999 19,134 23.73% $78,000 – $103,999 9,883 12.25% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 8,569 10.63% Product or service $000’s (pa) $130,000 – $155,999 5,377 6.67% Food & non-alcoholic beverages 925,484 $160,000 – $181,999 3,205 3.97% Alcoholic beverages 133,240 $182,000 – $207,999 2,196 2.72% Clothing & footwear 170,014 $208,000+ 3,076 3.81% Household furnishings & equipment 222,590 Not stated 9,331 11.57% Furniture & floor covering 67,912 Total households 80,649 100% Household appliances 56,685 Household services & operation 188,825 FAMILY STRUCTURE Medical care & health expenses 331,005 Type of family Total Total families Motor vehicle purchase 231,699 Couple families – Children 24,259 41.37% Motor vehicle running costs 584,650 Couple families – No children 23,381 39.87% Recreation 691,920 Single parents 10,218 17.43% Recreational & educational equipment 172,980 Other families 781 1.33% Holidays 303,297 Total families 58,639 100% Personal care 117,014

Commercial Radio Australia 91 TOWNSVILLE

TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 1,074,415 population Cereal crops – Wheat for grain – Production (t) 31 Infants/Primary 9,988 9,712 19,700 8.65% Cereal crops – Rice for grain – Production (t) 7,795 Secondary 7,644 7,172 14,816 6.51% Cereal crops – Barley for grain – Production (t) 68 TAFE 1,198 2,031 3,229 1.42% Cereal crops – Sorghum for grain – Production (t) 525 University 4,038 6,833 10,871 4.77% Cereal crops – Total for grain – Production (t) 8,785 Total 22,868 25,748 48,616 21.35% Vegetables for human consumption – Tomatoes – 18,203 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 4,536 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 0 Fully owned 21,304 26.41% Fruit & nuts – Apples – Production (kg) 0 Mortgaged 27,057 33.54% Fruit & nuts – Nectarines – Production (kg) 0 Private rental 25,965 32.18% Fruit & nuts – Peaches – Production (kg) 0 Housing authority/Not stated 5,813 7.21% Fruit & nuts – Nuts – Total trees (no.) 0 Other tenure type 541 0.67% Fruit & nuts – All orchard fruit (incl. nuts) – 163,822 Total trees (no.) Total dwellings 80,680 100% Fruit & nuts – Grapes – Total area (ha) 2 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 153 Livestock – Dairy cattle – Total (no.) 75 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 134,144 Degree 25,805 11.33% Certificate 56,335 24.74% INTERNET USAGE Total 82,140 36.07% Connection Total Total dwellings Internet accessed from dwelling 65,909 80.98% MORTGAGE PAYMENTS Internet not accessed from dwelling 13,306 16.35% Mortgaged Not stated 2,176 2.67% Monthly mortgage payment Total dwellings Total 81,391 100% $0 – $449 per month 1,210 4.74% $450 – $799 per month 1,131 4.43% BIRTHPLACE BY REGION $800 – $999 per month 1,372 5.37% Market Region Male Female Total $1,000 – $1,799 per month 10,204 39.95% population $1,800 – $2,399 per month 6,399 25.05% Oceania incl. Australia 94,178 93,394 187,572 83.78% $2,400 – $2,999 per month 2,347 9.19% Europe 3,976 3,832 7,808 3.49% $3,000 – $3,999 per month 1,407 5.51% Africa & Middle East 595 638 1,233 0.55% $4,000+ per month 573 2.24% Asia 2,134 2,862 4,996 2.23% Not stated 902 3.53% Americas 234 376 610 0.27% Total mortgaged dwellings 25,545 100% Other 11,376 10,283 21,659 9.67% Total 112,493 111,385 223,878 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 4,575 5.63% 1 vehicle 27,136 33.39% 2+ vehicles 46,788 57.56% Not stated 2,782 3.42% Total 81,281 100%

92 Commercial Radio Market Profiles QUEENSLAND

DATA TABLES DATA TABLE INDEX

2016 CENSUS OF POPULATION & HOUSING Motor vehicles xxi Age – All People, Males, Females i Motor vehicle purchase Family structure iv Motor vehicle fuel, lubricants & additives Birthplace – All People, Males, Females v Vehicle registration & insurance Employment viii Motor vehicle parts & accessories Labour force Motor vehicle batteries Occupation Tyres & tubes Industry Vehicle charges Other xii Transport xxii Household income Public transport fares Dwelling tenure type Taxi fares Ride sharing services 2016 HOUSEHOLD EXPENDITURE SURVEY Airfares Mortgage payment xv Audio & video xxiii Food & beverages xvi Audio visual equipment & parts Televisions Food & non-alcoholic beverages Pay TV fees Bakery products, flour & cereals Home computer equipment Meat (excl. fish & seafood) Games consoles Fish & seafood Computer games & computer software Dairy products Entertainment media xxiv Fruit & nuts Vegetables Media streaming services Confectionery Audio content – Physical, Digital Non-alcoholic beverages Film & television content – Physical, Digital Meals out & fast food Recreation xxv Prepared cat food Books, newspapers, magazines & other printed material Prepared dog food Recreation Beer Recreational & educational equipment Wine Sports fees & charges Spirits Clubs & association subscriptions Other alcoholic beverages Music concert fees & charges Clothing & footwear xviii Health & fitness studio charges Holidays xxvi Clothing Holidays – Australia, Overseas Footwear Other accommodation charges – Australia, Overseas Household furnishings & equipment xix Other package tours – Australia, Overseas Furniture & floor coverings Personal Care xxvii Blankets, linen & furnishings Personal care Household appliances Oral hygiene products Glassware, tableware, cutlery & utensils Feminine hygiene products Tools & other durables Toiletries & cosmetics Household services & operation Haircare products Medical & health xx Fragrances Medical care & health expenses Hair services Accident & health insurance Insurance xxviii Health practitioners’ fees House & contents insurance Medicines, pharmaceutical products & therapeutic appliances Accident & health insurance Other medical care & health expenses Vehicle registration & insurance Travel insurance Hospital, medical & dental insurance 94 Commercial Radio Market Profiles 2016 CENSUS OF POPULATION & HOUSING

AGE – ALL PEOPLE ALL PEOPLE Area All People Aged 10+ Aged 0-9 Aged 10-17 Aged 18-24 Aged 25-39 Aged 40-54 Aged 55-64 Aged 65-74 Aged 75+

ATHERTON 55,331 48,847 6,484 5,608 3,488 8,648 11,511 8,407 6,823 4,362

BRISBANE 2,195,380 1,900,479 294,901 215,697 224,153 491,732 448,482 236,890 170,889 112,636

BUNDABERG 86,482 76,447 10,035 8,553 6,062 13,075 16,452 12,480 11,583 8,242

CAIRNS 174,826 150,967 23,859 18,454 13,506 35,687 39,031 22,163 14,607 7,519

CHARLEVILLE 9,978 8,495 1,483 771 680 1,781 2,052 1,570 1,043 598

CHARTERS TOWERS 15,846 13,790 2,056 1,867 1,041 2,514 3,292 2,205 1,815 1,056

EMERALD 51,582 42,018 9,564 5,071 3,962 13,053 11,103 5,341 2,503 985

GOLD COAST 613,250 538,952 74,298 56,927 54,081 123,047 125,876 72,811 61,650 44,560

GYMPIE 146,289 129,431 16,858 14,827 8,286 20,821 31,736 22,774 19,721 11,266

INNISFAIL 33,080 29,062 4,018 3,237 2,083 5,231 6,732 5,264 3,888 2,627

IPSWICH 278,156 234,762 43,394 30,947 25,539 57,260 55,534 30,991 21,724 12,767

KINGAROY 62,513 54,324 8,189 6,642 3,933 9,288 12,495 9,013 8,196 4,757

LONGREACH 13,243 11,454 1,789 1,076 1,004 2,413 2,806 1,980 1,353 822

MACKAY 141,029 121,711 19,318 14,214 11,259 29,380 30,957 18,103 11,183 6,615

MARYBOROUGH 99,539 88,849 10,690 9,448 5,784 13,589 18,403 15,469 15,872 10,284

MT ISA 22,261 18,530 3,731 2,243 2,119 5,898 4,551 2,165 1,142 412

NAMBOUR 522,470 458,254 64,216 53,499 39,121 86,699 108,155 68,805 60,456 41,519

REMOTE COMMERCIAL RADIO 352,840 306,386 46,454 35,628 22,894 54,807 74,644 54,373 42,291 21,749 SERVICE NORTH EAST ZONE

ROCKHAMPTON 188,460 161,543 26,917 20,582 15,361 37,156 39,294 23,518 15,371 10,261

ROMA 18,194 15,373 2,821 1,710 1,311 3,734 3,746 2,240 1,575 1,057

TOOWOOMBA/WARWICK 228,519 197,984 30,535 24,857 19,225 40,486 44,146 28,599 23,491 17,180

TOWNSVILLE 227,697 196,826 30,871 23,350 24,070 46,441 45,689 26,780 18,800 11,696

i Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

AGE – MALES MALES Area All Males Aged 10+ Aged 0-9 Aged 10-17 Aged 18-24 Aged 25-39 Aged 40-54 Aged 55-64 Aged 65-74 Aged 75+

ATHERTON 28,069 24,695 3,374 2,829 1,931 4,323 5,616 4,236 3,573 2,187

BRISBANE 1,079,444 928,070 151,374 110,957 112,465 241,645 219,125 114,456 82,415 47,007

BUNDABERG 42,454 37,305 5,149 4,497 3,037 6,216 7,960 6,031 5,805 3,759

CAIRNS 86,570 74,241 12,329 9,470 6,762 16,871 18,880 11,075 7,699 3,484

CHARLEVILLE 5,127 4,364 763 424 374 846 1,000 842 580 298

CHARTERS TOWERS 7,939 6,890 1,049 954 543 1,193 1,572 1,160 959 509

EMERALD 27,561 22,721 4,840 2,668 1,990 6,865 6,121 3,104 1,450 523

GOLD COAST 297,529 259,563 37,966 29,242 26,611 59,746 60,509 34,135 29,870 19,450

GYMPIE 71,903 63,190 8,713 7,598 4,262 9,916 14,978 11,008 9,985 5,443

INNISFAIL 17,116 14,990 2,126 1,783 1,108 2,561 3,405 2,744 2,085 1,304

IPSWICH 138,413 116,073 22,340 16,060 12,654 27,823 27,383 15,481 10,915 5,757

KINGAROY 31,778 27,551 4,227 3,470 2,043 4,542 6,275 4,483 4,289 2,449

LONGREACH 6,707 5,805 902 520 533 1,156 1,370 1,069 746 411

MACKAY 72,316 62,354 9,962 7,278 5,725 14,917 15,987 9,572 5,852 3,023

MARYBOROUGH 48,866 43,331 5,535 4,885 3,009 6,525 8,677 7,379 7,943 4,913

MT ISA 11,681 9,814 1,867 1,169 1,103 3,077 2,393 1,216 659 197

NAMBOUR 253,639 220,672 32,967 27,322 19,774 41,756 51,278 32,589 29,135 18,818

REMOTE COMMERCIAL RADIO 181,671 157,731 23,940 18,380 12,028 27,254 37,428 28,402 22,919 11,320 SERVICE NORTH EAST ZONE

ROCKHAMPTON 95,319 81,553 13,766 10,656 7,967 18,546 19,813 12,234 7,812 4,525

ROMA 9,505 7,989 1,516 944 673 1,874 1,954 1,190 870 484

TOOWOOMBA/WARWICK 111,631 96,195 15,436 12,705 9,747 19,988 21,208 13,857 11,352 7,338

TOWNSVILLE 114,280 98,374 15,906 12,102 12,537 22,947 22,583 13,435 9,624 5,146

ii Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

AGE – FEMALES FEMALES Area All Females Aged 10+ Aged 0-9 Aged 10-17 Aged 18-24 Aged 25-39 Aged 40-54 Aged 55-64 Aged 65-74 Aged 75+

ATHERTON 27,262 24,152 3,110 2,779 1,557 4,325 5,895 4,171 3,250 2,175

BRISBANE 1,115,936 972,409 143,527 104,740 111,688 250,087 229,357 122,434 88,474 65,629

BUNDABERG 44,028 39,142 4,886 4,056 3,025 6,859 8,492 6,449 5,778 4,483

CAIRNS 88,256 76,726 11,530 8,984 6,744 18,816 20,151 11,088 6,908 4,035

CHARLEVILLE 4,851 4,131 720 347 306 935 1,052 728 463 300

CHARTERS TOWERS 7,907 6,900 1,007 913 498 1,321 1,720 1,045 856 547

EMERALD 24,021 19,297 4,724 2,403 1,972 6,188 4,982 2,237 1,053 462

GOLD COAST 315,721 279,389 36,332 27,685 27,470 63,301 65,367 38,676 31,780 25,110

GYMPIE 74,386 66,241 8,145 7,229 4,024 10,905 16,758 11,766 9,736 5,823

INNISFAIL 15,964 14,072 1,892 1,454 975 2,670 3,327 2,520 1,803 1,323

IPSWICH 139,743 118,689 21,054 14,887 12,885 29,437 28,151 15,510 10,809 7,010

KINGAROY 30,735 26,773 3,962 3,172 1,890 4,746 6,220 4,530 3,907 2,308

LONGREACH 6,536 5,649 887 556 471 1,257 1,436 911 607 411

MACKAY 68,713 59,357 9,356 6,936 5,534 14,463 14,970 8,531 5,331 3,592

MARYBOROUGH 50,673 45,518 5,155 4,563 2,775 7,064 9,726 8,090 7,929 5,371

MT ISA 10,580 8,716 1,864 1,074 1,016 2,821 2,158 949 483 215

NAMBOUR 268,831 237,582 31,249 26,177 19,347 44,943 56,877 36,216 31,321 22,701

REMOTE COMMERCIAL RADIO 171,169 148,655 22,514 17,248 10,866 27,553 37,216 25,971 19,372 10,429 SERVICE NORTH EAST ZONE

ROCKHAMPTON 93,141 79,990 13,151 9,926 7,394 18,610 19,481 11,284 7,559 5,736

ROMA 8,689 7,384 1,305 766 638 1,860 1,792 1,050 705 573

TOOWOOMBA/WARWICK 116,888 101,789 15,099 12,152 9,478 20,498 22,938 14,742 12,139 9,842

TOWNSVILLE 113,417 98,452 14,965 11,248 11,533 23,494 23,106 13,345 9,176 6,550

iii Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

FAMILY STRUCTURE

Area Couple families – with children Couple families – no children Single parents Other families Total families

ATHERTON 5,013 6,681 2,292 140 14,126

BRISBANE 261,187 211,160 93,877 9,555 575,779

BUNDABERG 8,152 11,298 4,107 255 23,812

CAIRNS 17,587 17,262 8,718 576 44,143

CHARLEVILLE 1,006 1,211 360 30 2,607

CHARTERS TOWERS 1,520 1,718 622 40 3,900

EMERALD 6,116 4,372 1,370 79 11,937

GOLD COAST 66,638 65,030 28,196 1,975 161,839

GYMPIE 15,100 18,904 6,377 263 40,644

INNISFAIL 3,127 4,090 1,337 98 8,652

IPSWICH 32,200 25,787 13,952 980 72,919

KINGAROY 6,085 7,707 2,440 192 16,424

LONGREACH 1,324 1,535 405 35 3,299

MACKAY 15,663 14,938 5,348 361 36,310

MARYBOROUGH 8,489 13,807 4,749 249 27,294

MT ISA 2,361 1,844 843 53 5,101

NAMBOUR 56,456 61,760 23,546 1,306 143,068

REMOTE COMMERCIAL RADIO 35,102 41,213 13,545 881 90,741 SERVICE NORTH EAST ZONE

ROCKHAMPTON 20,879 19,581 7,950 488 48,898

ROMA 1,988 1,932 540 24 4,484

TOOWOOMBA/WARWICK 24,185 25,484 9,414 676 59,759

TOWNSVILLE 24,259 23,381 10,218 781 58,639

iv Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

BIRTHPLACE (REGIONS) – ALL PEOPLE ALL PEOPLE Area Total – Oceania Total – Africa & Total – population Total – Europe Total – Asia Total – Americas Total – Other incl. Australia Middle East

ATHERTON 42,746 3,386 177 707 190 7,081 54,287

BRISBANE 1,612,007 122,852 33,991 162,260 9,482 202,027 2,142,619

BUNDABERG 72,117 3,825 366 1,471 139 7,379 85,297

CAIRNS 129,184 10,353 786 7,856 853 21,679 170,711

CHARLEVILLE 8,958 96 9 156 3 844 10,066

CHARTERS TOWERS 13,539 195 6 86 3 1,831 15,660

EMERALD 41,543 655 382 874 60 7,506 51,020

GOLD COAST 449,630 43,330 8,560 27,751 3,362 65,157 597,790

GYMPIE 116,646 10,891 1,066 1,190 737 13,098 143,628

INNISFAIL 26,328 1,250 38 979 43 4,057 32,695

IPSWICH 222,991 11,573 1,809 8,046 668 28,917 274,004

KINGAROY 53,276 1,634 129 699 58 6,194 61,990

LONGREACH 11,528 164 25 47 3 1,328 13,095

MACKAY 114,896 4,166 1,426 3,169 266 15,446 139,369

MARYBOROUGH 81,045 5,852 391 973 144 9,467 97,872

MT ISA 17,460 380 199 726 12 3,221 21,998

NAMBOUR 416,386 38,263 4,615 7,572 2,254 42,927 512,017

REMOTE COMMERCIAL RADIO 292,922 11,819 784 2,454 495 41,456 349,930 SERVICE NORTH EAST ZONE

ROCKHAMPTON 158,215 4,517 1,529 4,529 283 17,079 186,152

ROMA 15,418 168 75 374 10 1,994 18,039

TOOWOOMBA/WARWICK 191,083 5,689 2,107 5,558 456 20,305 225,198

TOWNSVILLE 187,572 7,808 1,233 4,996 610 21,659 223,878 v Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

BIRTHPLACE (REGIONS) – MALES MALES Area Male – Oceania Male – Africa & Male – total Male – Europe Male – Asia Male – Americas Male – Other incl. Australia Middle East

ATHERTON 22,029 1,677 107 233 82 3,566 27,694

BRISBANE 796,137 62,975 17,773 72,505 4,583 99,444 1,053,417

BUNDABERG 35,470 1,881 174 494 66 3,677 41,762

CAIRNS 64,525 5,306 403 2,904 386 10,923 84,447

CHARLEVILLE 4,618 36 9 72 3 439 5,177

CHARTERS TOWERS 6,807 90 3 21 0 914 7,835

EMERALD 21,908 366 193 371 25 4,383 27,246

GOLD COAST 219,830 21,369 4,311 11,127 1,613 31,870 290,120

GYMPIE 57,643 5,323 521 329 308 6,529 70,653

INNISFAIL 13,728 611 15 428 19 2,108 16,909

IPSWICH 111,050 5,804 932 3,519 315 14,384 136,004

KINGAROY 27,132 828 57 277 34 3,271 31,599

LONGREACH 5,909 67 12 12 0 674 6,674

MACKAY 58,458 2,053 751 1,279 90 8,751 71,382

MARYBOROUGH 39,816 2,943 210 195 68 4,761 47,993

MT ISA 9,262 222 89 301 6 1,733 11,613

NAMBOUR 203,398 18,616 2,233 2,683 984 20,784 248,698

REMOTE COMMERCIAL RADIO 150,677 5,900 391 962 211 21,791 179,932 SERVICE NORTH EAST ZONE

ROCKHAMPTON 79,838 2,373 765 2,075 134 9,074 94,259

ROMA 7,933 87 35 197 7 1,096 9,355

TOOWOOMBA/WARWICK 93,504 2,767 1,084 2,628 208 10,033 110,224

TOWNSVILLE 94,178 3,976 595 2,134 234 11,376 112,493 vi Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

BIRTHPLACE (REGIONS) – FEMALES FEMALES Area Female – Oceania Female – Africa & Female – total Female – Europe Female – Asia Female – Americas Female – Other incl. Australia Middle East

ATHERTON 20,717 1,709 70 474 108 3,515 26,593

BRISBANE 815,870 59,877 16,218 89,755 4,899 102,583 1,089,202

BUNDABERG 36,647 1,944 192 977 73 3,702 43,535

CAIRNS 64,659 5,047 383 4,952 467 10,756 86,264

CHARLEVILLE 4,340 60 0 84 0 405 4,889

CHARTERS TOWERS 6,732 105 3 65 3 917 7,825

EMERALD 19,635 289 189 503 35 3,123 23,774

GOLD COAST 229,800 21,961 4,249 16,624 1,749 33,287 307,670

GYMPIE 59,003 5,568 545 861 429 6,569 72,975

INNISFAIL 12,600 639 23 551 24 1,949 15,786

IPSWICH 111,941 5,769 877 4,527 353 14,533 138,000

KINGAROY 26,144 806 72 422 24 2,923 30,391

LONGREACH 5,619 97 13 35 3 654 6,421

MACKAY 56,438 2,113 675 1,890 176 6,695 67,987

MARYBOROUGH 41,229 2,909 181 778 76 4,706 49,879

MT ISA 8,198 158 110 425 6 1,488 10,385

NAMBOUR 212,988 19,647 2,382 4,889 1,270 22,143 263,319

REMOTE COMMERCIAL RADIO 142,245 5,919 393 1,492 284 19,665 169,998 SERVICE NORTH EAST ZONE

ROCKHAMPTON 78,377 2,144 764 2,454 149 8,005 91,893

ROMA 7,485 81 40 177 3 898 8,684

TOOWOOMBA/WARWICK 97,579 2,922 1,023 2,930 248 10,272 114,974

TOWNSVILLE 93,394 3,832 638 2,862 376 10,283 111,385 vii Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

EMPLOYMENT LABOUR FORCE

Area Full-time employed Part-time employed Not stated employed Unemployed Total labour force

ATHERTON 13,649 7,820 1,494 1,745 24,708

BRISBANE 669,236 332,707 50,430 83,875 1,136,248

BUNDABERG 19,048 11,482 1,726 3,818 36,074

CAIRNS 49,913 25,961 4,374 6,781 87,029

CHARLEVILLE 3,786 1,159 279 230 5,454

CHARTERS TOWERS 4,467 1,773 424 545 7,209

EMERALD 17,451 5,781 1,621 1,380 26,233

GOLD COAST 170,114 101,437 13,583 21,509 306,643

GYMPIE 32,654 23,666 3,266 4,964 64,550

INNISFAIL 8,709 4,662 884 1,153 15,408

IPSWICH 76,667 36,643 6,487 11,314 131,111

KINGAROY 15,437 7,938 1,448 1,809 26,632

LONGREACH 5,158 1,415 441 220 7,234

MACKAY 43,546 18,754 3,850 5,718 71,868

MARYBOROUGH 17,939 12,246 1,825 4,313 36,323

MT ISA 8,359 2,002 717 684 11,762

NAMBOUR 129,021 83,159 11,843 18,827 242,850

REMOTE COMMERCIAL RADIO 91,226 44,352 9,213 10,830 155,621 SERVICE NORTH EAST ZONE

ROCKHAMPTON 53,373 24,816 4,808 8,440 91,437

ROMA 6,566 2,219 525 336 9,646

TOOWOOMBA/WARWICK 62,860 32,616 5,484 7,084 108,044

TOWNSVILLE 67,472 31,350 5,853 9,853 114,528

viii Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

EMPLOYMENT OCCUPATION

Technicians & trade Clerical & Managers/ Machinery operators Area workers/Community & administrative Sales workers Not stated Total Professionals & drivers/Labourers personal service workers workers

ATHERTON 6,747 6,206 2,597 2,070 5,041 364 23,025

BRISBANE 368,965 249,956 156,259 98,036 162,267 16,385 1,051,868

BUNDABERG 8,755 8,339 3,853 3,329 7,434 424 32,134

CAIRNS 24,297 23,259 10,356 8,517 12,601 1,294 80,324

CHARLEVILLE 2,203 934 455 254 1,280 79 5,205

CHARTERS TOWERS 2,250 1,479 599 471 1,736 111 6,646

EMERALD 6,508 6,136 2,484 1,476 7,861 348 24,813

GOLD COAST 87,053 77,618 38,517 34,361 43,025 4,814 285,388

GYMPIE 18,057 16,844 6,946 6,344 10,754 889 59,834

INNISFAIL 3,851 3,318 1,459 1,167 4,180 225 14,200

IPSWICH 30,044 32,481 16,553 10,883 28,020 2,010 119,991

KINGAROY 8,129 5,598 2,443 1,815 6,388 420 24,793

LONGREACH 2,783 1,338 685 380 1,763 116 7,065

MACKAY 16,735 18,936 7,630 5,989 15,754 1,047 66,091

MARYBOROUGH 8,300 9,462 3,964 3,609 6,334 445 32,114

MT ISA 2,761 3,277 1,141 714 2,969 206 11,068

NAMBOUR 63,147 63,567 29,338 24,848 39,863 3,392 224,155

REMOTE COMMERCIAL RADIO 49,682 33,546 14,925 9,264 34,864 2,555 144,836 SERVICE NORTH EAST ZONE

ROCKHAMPTON 20,857 24,042 9,958 7,531 19,110 1,185 82,683

ROMA 3,455 1,870 1,038 619 2,166 115 9,263

TOOWOOMBA/WARWICK 30,511 25,878 12,928 9,206 21,248 1,201 100,972

TOWNSVILLE 29,452 30,282 13,633 9,702 20,058 1,439 104,566 ix Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

EMPLOYMENT INDUSTRY

Manufacturing/Electricity, Wholesale trade/ Transport, postal & Agriculture, Area Total workforce Mining gas, water & waste Retail trade/Accommodation warehousing/Information, forestry & fishing services/Construction & food services media & communications

ATHERTON 22,524 3,061 523 3,052 4,822 1,105

BRISBANE 1,045,323 6,327 10,945 169,054 199,940 73,226

BUNDABERG 31,773 3,033 565 4,716 6,596 1,350

CAIRNS 79,604 1,406 1,049 10,040 18,900 5,554

CHARLEVILLE 5,181 1,817 50 483 714 233

CHARTERS TOWERS 6,567 1,508 458 591 985 310

EMERALD 24,354 3,531 6,970 1,900 3,579 1,107

GOLD COAST 283,784 1,405 1,638 49,271 66,638 14,935

GYMPIE 59,322 2,335 916 10,417 13,436 2,604

INNISFAIL 13,889 3,098 266 2,091 2,251 624

IPSWICH 118,528 4,711 1,039 22,915 21,965 8,571

KINGAROY 24,481 5,498 810 3,990 3,678 905

LONGREACH 6,912 2,372 162 593 870 317

MACKAY 65,471 3,268 7,789 9,221 14,163 4,627

MARYBOROUGH 31,393 853 478 4,942 7,114 1,471

MT ISA 10,877 539 3,232 847 1,621 530

NAMBOUR 222,165 4,546 2,768 41,381 48,361 11,679

REMOTE COMMERCIAL RADIO 142,575 32,773 6,159 19,694 20,878 6,001 SERVICE NORTH EAST ZONE

ROCKHAMPTON 82,136 2,817 5,191 16,397 15,901 5,392

ROMA 9,216 2,456 337 1,084 1,376 378

TOOWOOMBA/WARWICK 99,738 9,124 1,548 16,478 18,938 5,014

TOWNSVILLE 103,575 4,192 2,570 15,192 19,787 5,880 x Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

INDUSTRY (continued)

Financial & insurance services/ Professional, Public Education & training/ Arts & recreation Area Rental hiring & real estate services/ scientific & administration Health care & social Other services Not stated services Administration & support services technical services & safety assistance

ATHERTON 1,327 755 1,368 4,416 258 884 953

BRISBANE 91,377 83,876 74,647 235,793 15,229 39,885 45,024

BUNDABERG 1,904 1,123 1,548 8,241 192 1,218 1,287

CAIRNS 6,267 3,718 6,260 18,186 1,623 3,402 3,199

CHARLEVILLE 111 68 506 846 24 118 211

CHARTERS TOWERS 242 118 452 1,366 40 223 274

EMERALD 1,126 439 1,007 2,921 82 936 756

GOLD COAST 27,604 17,124 12,281 59,339 8,223 11,314 14,012

GYMPIE 4,751 3,163 2,466 13,123 874 2,417 2,820

INNISFAIL 639 363 735 2,513 136 499 674

IPSWICH 8,135 5,150 9,998 24,772 1,067 4,541 5,664

KINGAROY 945 620 1,199 4,790 75 848 1,123

LONGREACH 198 131 690 1,076 82 161 260

MACKAY 3,869 2,582 2,723 10,968 456 3,039 2,766

MARYBOROUGH 1,860 1,051 1,954 8,797 217 1,318 1,338

MT ISA 480 151 698 1,966 33 398 382

NAMBOUR 18,307 11,570 10,327 50,276 3,507 9,129 10,314

REMOTE COMMERCIAL RADIO 5,879 4,027 8,697 26,115 1,131 4,806 6,415 SERVICE NORTH EAST ZONE

ROCKHAMPTON 4,407 3,474 4,731 17,003 512 3,275 3,036

ROMA 343 181 701 1,613 22 303 422

TOOWOOMBA/WARWICK 5,752 4,217 6,174 23,908 742 4,023 3,820

TOWNSVILLE 6,008 4,264 12,742 24,279 1,135 3,999 3,527

xi Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

OTHER HOUSEHOLD INCOME

Area $0 – $7,749pa $7,750 – $20,999pa $21,000 – $41,999pa $42,000 – $77,999pa $78,000 – $103,999pa $104,000 – $129,999pa

ATHERTON 388 1,283 4,829 4,955 2,013 1,620

BRISBANE 12,139 26,909 120,654 167,013 94,475 88,446

BUNDABERG 547 2,017 9,315 8,458 3,298 2,414

CAIRNS 975 2,982 11,614 15,140 7,592 6,605

CHARLEVILLE 134 248 824 904 335 314

CHARTERS TOWERS 149 418 1,282 1,261 549 447

EMERALD 266 532 1,847 2,691 1,871 2,235

GOLD COAST 4,096 8,846 42,486 53,193 27,202 23,429

GYMPIE 921 2,810 13,203 14,157 6,191 4,551

INNISFAIL 256 717 2,992 3,287 1,419 985

IPSWICH 1,180 3,439 17,568 23,582 12,180 10,202

KINGAROY 497 1,449 6,303 5,748 2,215 1,735

LONGREACH 178 268 1,012 1,170 509 399

MACKAY 885 2,266 8,361 10,328 5,607 5,349

MARYBOROUGH 708 2,533 11,964 10,223 3,397 2,546

MT ISA 104 238 740 1,087 786 1,065

NAMBOUR 2,737 8,113 41,057 47,814 22,627 18,580

REMOTE COMMERCIAL RADIO 2,891 7,602 29,535 29,632 12,404 9,984 SERVICE NORTH EAST ZONE

ROCKHAMPTON 1,197 3,408 12,770 13,951 7,450 7,124

ROMA 153 334 1,116 1,469 787 638

TOOWOOMBA/WARWICK 1,232 3,659 18,601 20,827 9,845 8,061

TOWNSVILLE 1,242 3,815 14,821 19,134 9,883 8,569

xii Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

HOUSEHOLD INCOME (continued)

Area $130,000 – $156,000pa $156,000 – $181,999pa $182,000 – $207,999pa $208,000+ pa Not stated Total households

ATHERTON 890 506 299 447 2,453 19,683

BRISBANE 56,277 36,950 30,563 56,027 71,909 761,362

BUNDABERG 1,260 696 435 652 3,360 32,452

CAIRNS 3,719 2,085 1,573 2,252 7,006 61,543

CHARLEVILLE 176 100 60 107 528 3,730

CHARTERS TOWERS 248 153 84 167 865 5,623

EMERALD 1,224 707 955 1,514 1,968 15,810

GOLD COAST 14,209 8,388 6,462 10,782 22,025 221,118

GYMPIE 2,585 1,410 1,121 1,669 5,737 54,355

INNISFAIL 478 257 160 296 1,328 12,175

IPSWICH 6,106 3,449 1,982 3,001 9,155 91,844

KINGAROY 890 419 329 477 2,511 22,573

LONGREACH 235 133 94 151 744 4,893

MACKAY 3,313 2,068 1,489 2,437 6,716 48,819

MARYBOROUGH 1,252 616 404 616 3,852 38,111

MT ISA 612 537 420 689 772 7,050

NAMBOUR 10,849 6,314 4,363 7,186 18,948 188,588

REMOTE COMMERCIAL RADIO 5,312 3,031 2,162 3,535 15,228 121,316 SERVICE NORTH EAST ZONE

ROCKHAMPTON 4,283 2,658 2,212 3,361 7,827 66,241

ROMA 374 209 155 253 836 6,324

TOOWOOMBA/WARWICK 4,740 2,602 1,776 2,642 8,130 82,115

TOWNSVILLE 5,377 3,205 2,196 3,076 9,331 80,649

xiii Commercial Radio Australia 2016 CENSUS OF POPULATION & HOUSING

OTHER DWELLING TENURE TYPE

Housing authority/ Area Fully owned Mortgaged Private rental Other tenure type Total dwellings Not stated

ATHERTON 7,833 5,569 4,793 1,530 118 19,843

BRISBANE 202,048 275,080 237,243 44,516 5,012 763,899

BUNDABERG 12,424 9,500 8,494 2,136 349 32,903

CAIRNS 15,349 20,645 20,597 4,845 359 61,795

CHARLEVILLE 1,527 933 826 461 78 3,825

CHARTERS TOWERS 2,158 1,553 1,296 473 77 5,557

EMERALD 3,354 3,728 7,371 1,346 215 16,014

GOLD COAST 61,852 73,639 73,404 11,283 1,323 221,501

GYMPIE 20,295 18,013 13,336 2,433 419 54,496

INNISFAIL 4,905 3,168 3,315 816 76 12,280

IPSWICH 23,864 33,915 29,157 5,159 329 92,424

KINGAROY 9,255 6,375 5,547 1,516 145 22,838

LONGREACH 1,872 1,077 1,210 593 102 4,854

MACKAY 13,694 17,370 13,994 3,255 431 48,744

MARYBOROUGH 15,636 10,104 9,768 2,382 424 38,314

MT ISA 1,290 2,190 2,667 938 57 7,142

NAMBOUR 61,554 63,800 51,836 9,337 2,392 188,919

REMOTE COMMERCIAL RADIO 48,935 34,391 25,784 11,794 1,394 122,298 SERVICE NORTH EAST ZONE

ROCKHAMPTON 19,239 23,536 18,900 4,343 351 66,369

ROMA 2,084 1,712 1,824 598 80 6,298

TOOWOOMBA/WARWICK 27,730 26,732 23,174 4,150 671 82,457

TOWNSVILLE 21,304 27,057 25,965 5,813 541 80,680

xiv Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

MORTGAGE PAYMENT

$0 – $449 $450 – $799 $800 – $999 $1,000 – $1,799 $1,800 – $2,399 $2,400 – $2,999 $3,000 – $3,999 $4,000+ Total mortgaged Area Not stated per month per month per month per month per month per month per month per month dwellings

ATHERTON 387 370 327 2,077 1,030 333 239 128 248 5,139

BRISBANE 14,860 9,307 9,631 82,040 67,171 32,637 24,947 14,057 9,332 263,982

BUNDABERG 746 761 732 4,185 1,465 436 254 89 319 8,987

CAIRNS 1,053 974 1,122 7,775 4,777 1,624 1,096 495 740 19,656

CHARLEVILLE 218 116 85 198 61 19 4 24 70 795

CHARTERS TOWERS 168 114 131 541 202 68 65 32 91 1,412

EMERALD 229 147 156 1,046 846 369 278 112 178 3,361

GOLD COAST 4,154 2,433 2,664 21,178 18,269 9,051 6,241 3,476 2,950 70,416

GYMPIE 1,442 1,175 1,134 6,184 3,545 1,500 1,009 508 747 17,244

INNISFAIL 239 244 297 1,314 404 136 87 35 152 2,908

IPSWICH 1,700 1,674 1,798 14,092 7,359 2,437 1,499 640 1,266 32,465

KINGAROY 716 756 626 2,260 714 236 172 102 336 5,918

LONGREACH 202 90 93 304 98 29 10 32 85 943

MACKAY 868 513 686 5,019 4,347 2,373 1,468 583 679 16,536

MARYBOROUGH 841 888 805 4,334 1,647 421 225 68 372 9,601

MT ISA 79 34 87 666 677 234 111 77 80 2,045

NAMBOUR 4,038 2,693 2,773 20,506 15,834 6,761 4,245 1,896 2,549 61,295

REMOTE COMMERCIAL RADIO 3,858 2,970 2,419 10,669 5,594 2,258 1,571 818 1,872 32,029 SERVICE NORTH EAST ZONE

ROCKHAMPTON 1,149 1,032 1,195 8,210 5,341 2,424 1,667 618 824 22,460

ROMA 243 103 113 533 230 81 62 51 121 1,537

TOOWOOMBA/WARWICK 1,653 1,610 1,791 11,090 5,010 1,712 1,005 448 753 25,072

TOWNSVILLE 1,210 1,131 1,372 10,204 6,399 2,347 1,407 573 902 25,545

xv Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

FOOD & NON-ALCOHOLIC BEVERAGES

Food & non-alcoholic Bakery products, Meat Area Fish & seafood Dairy products Fruit & nuts beverages flour & cereals (excl. fish & seafood)

ATHERTON 227,699 19,053 28,278 5,117 16,124 13,967

BRISBANE 9,587,966 791,781 1,111,754 192,585 649,721 574,434

BUNDABERG 376,677 31,520 46,780 8,466 26,675 23,105

CAIRNS 707,156 59,175 87,824 15,894 50,078 43,377

CHARLEVILLE 43,245 3,618 5,370 972 3,062 2,652

CHARTERS TOWERS 64,373 5,386 7,994 1,446 4,558 3,948

EMERALD 183,068 15,319 22,735 4,114 12,964 11,229

GOLD COAST 2,572,331 214,009 315,078 58,022 178,815 157,967

GYMPIE 625,583 52,346 77,677 14,056 44,296 38,371

INNISFAIL 141,322 11,825 17,551 3,176 10,008 8,668

IPSWICH 1,156,167 95,542 134,589 23,388 78,528 69,367

KINGAROY 263,457 22,037 32,654 5,902 18,633 16,149

LONGREACH 55,956 4,682 6,949 1,257 3,962 3,432

MACKAY 559,779 46,842 69,520 12,581 39,641 34,337

MARYBOROUGH 437,768 36,632 54,367 9,839 31,001 26,853

MT ISA 81,764 6,826 10,151 1,839 5,786 5,015

NAMBOUR 2,232,224 185,934 270,790 48,305 155,694 135,811

REMOTE COMMERCIAL RADIO 1,497,662 121,850 173,642 34,055 96,889 92,227 SERVICE NORTH EAST ZONE

ROCKHAMPTON 760,909 63,673 94,499 17,102 53,885 46,675

ROMA 72,325 6,052 8,982 1,625 5,121 4,436

TOOWOOMBA/WARWICK 947,840 79,272 117,493 21,270 67,005 58,122

TOWNSVILLE 925,484 77,444 114,938 20,801 65,540 56,770

xvi Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

FOOD & NON-ALCOHOLIC BEVERAGES (continued) PET FOOD

Area Vegetables Confectionery Non-alcoholic beverages Meals out & fast food Prepared cat food Prepared dog food

ATHERTON 14,509 12,487 15,416 70,972 1,469 3,450

BRISBANE 587,664 505,200 638,074 3,203,397 66,037 129,725

BUNDABERG 24,002 20,657 25,502 117,408 2,431 5,707

CAIRNS 45,061 38,781 47,877 220,417 4,564 10,714

CHARLEVILLE 2,755 2,371 2,927 13,479 279 655

CHARTERS TOWERS 4,102 3,530 4,358 20,065 415 975

EMERALD 11,665 10,039 12,394 57,061 1,181 2,773

GOLD COAST 163,053 140,545 172,196 815,651 16,096 37,689

GYMPIE 39,858 34,303 42,352 195,034 4,038 9,475

INNISFAIL 9,005 7,750 9,568 44,049 912 2,141

IPSWICH 71,023 61,062 77,005 384,860 7,929 15,743

KINGAROY 16,768 14,431 17,828 82,295 1,703 3,979

LONGREACH 3,565 3,068 3,788 17,441 361 847

MACKAY 35,670 30,698 37,899 174,481 3,613 8,481

MARYBOROUGH 27,895 24,007 29,638 136,450 2,825 6,633

MT ISA 5,218 4,475 5,534 25,501 527 1,239

NAMBOUR 140,343 120,737 150,229 713,281 14,746 32,555

REMOTE COMMERCIAL RADIO 93,001 80,500 96,068 505,650 8,363 19,138 SERVICE NORTH EAST ZONE

ROCKHAMPTON 48,486 41,728 51,516 237,172 4,911 11,529

ROMA 4,608 3,966 4,896 22,543 466 1,095

TOOWOOMBA/WARWICK 60,341 51,935 64,114 296,081 6,114 14,309

TOWNSVILLE 58,973 50,754 62,659 288,469 5,973 14,023

xvii Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

ALCOHOLIC BEVERAGES CLOTHING & FOOTWEAR

Area Beer Wine Spirits Other alcoholic beverages Clothing Footwear

ATHERTON 11,048 7,911 5,910 604 33,969 7,181

BRISBANE 410,807 381,764 232,599 18,428 1,538,452 316,592

BUNDABERG 18,277 13,087 9,776 1,000 56,195 11,880

CAIRNS 34,313 24,570 18,354 1,877 105,498 22,304

CHARLEVILLE 2,098 1,502 1,122 114 6,451 1,363

CHARTERS TOWERS 3,123 2,236 1,670 170 9,603 2,030

EMERALD 8,883 6,360 4,751 486 27,311 5,774

GOLD COAST 124,728 91,241 64,559 6,696 384,205 81,192

GYMPIE 30,344 21,745 16,234 1,659 93,350 19,733

INNISFAIL 6,857 4,910 3,668 375 21,083 4,457

IPSWICH 49,925 45,702 28,146 2,271 184,746 38,075

KINGAROY 12,739 9,193 6,824 693 39,393 8,321

LONGREACH 2,715 1,944 1,452 148 8,347 1,764

MACKAY 27,162 19,449 14,529 1,486 83,512 17,655

MARYBOROUGH 21,242 15,210 11,362 1,162 65,309 13,807

MT ISA 3,991 2,845 2,116 217 12,150 2,572

NAMBOUR 103,880 81,520 56,613 5,354 341,823 71,560

REMOTE COMMERCIAL RADIO 71,861 57,341 32,861 3,571 225,198 47,503 SERVICE NORTH EAST ZONE

ROCKHAMPTON 36,922 26,437 19,749 2,020 113,518 23,999

ROMA 3,509 2,512 1,877 192 10,790 2,281

TOOWOOMBA/WARWICK 45,900 33,051 24,529 2,502 141,595 29,920

TOWNSVILLE 44,907 32,155 24,021 2,457 138,070 29,190

xviii Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

HOUSEHOLD FURNISHINGS & EQUIPMENT

Furniture & Blankets, linen & Household Glassware, tableware, Tools & other Household services Area floor coverings furnishings appliances cutlery & utensils durables & operation

ATHERTON 16,708 8,474 13,946 4,638 9,735 46,457

BRISBANE 716,477 381,815 520,111 189,346 363,956 2,052,840

BUNDABERG 27,640 14,018 23,071 7,673 16,105 76,852

CAIRNS 51,891 26,318 43,313 14,405 30,235 144,280

CHARLEVILLE 3,173 1,609 2,648 880 1,848 8,823

CHARTERS TOWERS 4,723 2,395 3,942 1,311 2,752 13,134

EMERALD 13,433 6,813 11,212 3,729 7,827 37,351

GOLD COAST 192,735 95,192 157,992 53,031 109,344 525,486

GYMPIE 45,908 23,287 38,303 12,742 26,738 127,656

INNISFAIL 10,370 5,259 8,655 2,878 6,042 28,833

IPSWICH 86,337 45,858 63,201 22,880 44,211 246,857

KINGAROY 19,343 9,825 16,081 5,361 11,226 53,832

LONGREACH 4,106 2,082 3,427 1,139 2,392 11,416

MACKAY 41,077 20,833 34,286 11,403 23,933 114,210

MARYBOROUGH 32,123 16,292 26,813 8,917 18,717 89,317

MT ISA 6,022 3,044 5,016 1,669 3,543 16,711

NAMBOUR 164,853 85,111 131,252 44,985 91,693 463,309

REMOTE COMMERCIAL RADIO 120,695 54,501 92,367 32,172 62,150 308,185 SERVICE NORTH EAST ZONE

ROCKHAMPTON 55,836 28,318 46,605 15,500 32,533 155,247

ROMA 5,307 2,691 4,429 1,473 3,092 14,756

TOOWOOMBA/WARWICK 69,656 35,306 57,952 19,311 40,435 193,560

TOWNSVILLE 67,912 34,443 56,685 18,852 39,569 188,825

xix Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

MEDICAL & HEALTH

Medicines, pharmaceutical Medical care & Accident & health Other medical care & Area Health practitioners’ fees products & therapeutic health expenses insurance health expenses appliances

ATHERTON 81,438 40,682 23,306 17,177 1,928

BRISBANE 3,277,839 1,670,470 865,660 708,931 71,271

BUNDABERG 134,721 67,300 38,555 28,416 3,189

CAIRNS 252,918 126,346 72,382 53,348 5,988

CHARLEVILLE 15,466 7,726 4,426 3,262 366

CHARTERS TOWERS 23,023 11,501 6,589 4,856 545

EMERALD 65,475 32,708 18,738 13,810 1,550

GOLD COAST 917,690 454,918 267,600 191,629 21,662

GYMPIE 223,713 111,763 64,009 47,191 5,295

INNISFAIL 50,544 25,249 14,465 10,661 1,196

IPSWICH 396,321 201,700 105,248 85,569 8,664

KINGAROY 94,102 47,036 26,871 19,863 2,223

LONGREACH 20,013 9,997 5,727 4,221 473

MACKAY 200,208 100,014 57,297 42,230 4,740

MARYBOROUGH 156,570 78,215 44,808 33,025 3,707

MT ISA 29,228 14,584 8,354 6,167 714

NAMBOUR 786,037 395,356 219,055 167,227 18,095

REMOTE COMMERCIAL RADIO 528,541 254,919 163,802 106,407 12,413 SERVICE NORTH EAST ZONE

ROCKHAMPTON 272,143 135,950 77,884 57,403 6,443

ROMA 25,867 12,922 7,403 5,456 612

TOOWOOMBA/WARWICK 338,701 169,181 96,914 71,431 8,007

TOWNSVILLE 331,005 165,354 94,730 69,819 7,837

xx Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

MOTOR VEHICLES

Motor vehicle Motor vehicle parts Vehicle charges Motor vehicle Vehicle registration Motor vehicle Area fuel, lubricants & & accessories Tyres & tubes (incl. hire of purchase & insurance batteries additives purchased separately accessories)

ATHERTON 57,005 52,992 34,960 11,757 1,011 4,033 44,132

BRISBANE 2,198,786 2,062,220 1,404,736 375,323 49,220 134,571 1,699,541

BUNDABERG 94,303 87,664 57,833 19,450 1,672 6,673 73,007

CAIRNS 177,040 164,577 108,574 36,515 3,140 12,527 137,061

CHARLEVILLE 10,826 10,064 6,639 2,233 192 766 8,381

CHARTERS TOWERS 16,116 14,981 9,883 3,324 285 1,140 12,476

EMERALD 45,831 42,605 28,107 9,453 812 3,243 35,482

GOLD COAST 638,383 590,602 394,294 128,142 11,348 44,485 496,272

GYMPIE 156,577 145,558 96,036 32,278 2,779 11,075 121,218

INNISFAIL 35,380 32,890 21,698 7,297 627 2,503 27,391

IPSWICH 266,535 249,816 169,866 46,075 5,887 16,470 206,055

KINGAROY 65,792 61,175 40,394 13,505 1,175 4,638 50,932

LONGREACH 14,008 13,022 8,591 2,889 248 991 10,845

MACKAY 140,143 130,277 85,946 28,905 2,485 9,916 108,496

MARYBOROUGH 109,597 101,882 67,213 22,604 1,943 7,755 84,848

MT ISA 20,443 19,002 12,521 4,253 361 1,451 15,861

NAMBOUR 542,422 505,722 337,239 105,506 10,453 36,670 419,711

REMOTE COMMERCIAL RADIO 358,504 325,298 227,486 64,022 6,489 23,364 282,943 SERVICE NORTH EAST ZONE

ROCKHAMPTON 190,497 177,086 116,827 39,290 3,378 13,480 147,479

ROMA 18,106 16,832 11,104 3,734 321 1,281 14,018

TOOWOOMBA/WARWICK 236,845 220,143 145,402 48,647 4,218 16,710 183,398

TOWNSVILLE 231,699 215,388 142,095 47,788 4,109 16,395 179,377

xxi Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

TRANSPORT

Area Public transport fares Taxi fares Ride sharing services Airfares (excl. holidays)

ATHERTON 4,336 2,022 521 583

BRISBANE 260,415 116,015 41,187 33,604

BUNDABERG 7,173 3,345 862 965

CAIRNS 13,466 6,280 1,618 1,812

CHARLEVILLE 823 384 98 110

CHARTERS TOWERS 1,225 571 147 165

EMERALD 3,486 1,625 419 469

GOLD COAST 52,658 23,637 6,012 11,959

GYMPIE 11,928 5,561 1,435 1,605

INNISFAIL 2,691 1,255 323 362

IPSWICH 30,876 13,775 4,830 4,031

KINGAROY 5,081 2,365 618 682

LONGREACH 1,065 496 128 143

MACKAY 10,660 4,971 1,281 1,435

MARYBOROUGH 8,336 3,887 1,001 1,122

MT ISA 1,549 725 185 207

NAMBOUR 48,849 22,338 6,676 6,457

REMOTE COMMERCIAL RADIO 38,915 15,657 3,900 18,176 SERVICE NORTH EAST ZONE

ROCKHAMPTON 14,490 6,757 1,741 1,950

ROMA 1,377 642 165 185

TOOWOOMBA/WARWICK 18,255 8,485 2,204 2,555

TOWNSVILLE 17,624 8,218 2,118 2,372

xxii Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

AUDIO & VIDEO

Audio visual Home computer equipment Computer games & Area Televisions Pay TV fees Games consoles equipment & parts (incl. pre-packaged software) computer software

ATHERTON 7,963 4,044 4,815 6,399 1,177 291

BRISBANE 313,468 142,161 206,138 305,338 42,844 20,796

BUNDABERG 13,173 6,690 7,966 10,587 1,948 482

CAIRNS 24,731 12,560 14,955 19,876 3,657 906

CHARLEVILLE 1,512 768 914 1,215 223 55

CHARTERS TOWERS 2,251 1,143 1,361 1,809 332 82

EMERALD 6,402 3,251 3,871 5,145 946 234

GOLD COAST 88,881 44,956 54,098 73,427 13,617 3,207

GYMPIE 21,874 11,105 13,231 17,590 3,234 803

INNISFAIL 4,942 2,510 2,988 3,972 731 181

IPSWICH 37,946 17,337 24,830 36,572 5,217 2,446

KINGAROY 9,196 4,656 5,574 7,434 1,357 344

LONGREACH 1,957 993 1,183 1,572 289 71

MACKAY 19,577 9,942 11,838 15,733 2,895 717

MARYBOROUGH 15,310 7,775 9,258 12,304 2,264 561

MT ISA 2,864 1,461 1,725 2,315 421 103

NAMBOUR 76,288 37,355 47,483 65,662 10,996 3,554

REMOTE COMMERCIAL RADIO 49,382 24,501 30,883 45,510 8,534 1,729 SERVICE NORTH EAST ZONE

ROCKHAMPTON 26,611 13,514 16,092 21,386 3,936 975

ROMA 2,529 1,284 1,529 2,032 374 92

TOOWOOMBA/WARWICK 33,090 16,773 20,045 26,723 4,898 1,227

TOWNSVILLE 32,367 16,437 19,573 26,012 4,787 1,186

xxiii Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

ENTERTAINMENT MEDIA

Film & television content Film & television content Area Media streaming services Audio content (physical) Audio content (digital) (physical) (digital)

ATHERTON 271 218 145 1,407 72

BRISBANE 16,800 10,804 5,205 48,457 5,199

BUNDABERG 448 362 241 2,327 120

CAIRNS 841 679 453 4,370 226

CHARLEVILLE 51 41 27 267 13

CHARTERS TOWERS 76 61 41 397 20

EMERALD 217 175 117 1,131 58

GOLD COAST 3,000 2,709 1,616 15,760 861

GYMPIE 745 601 400 3,863 200

INNISFAIL 168 135 90 873 45

IPSWICH 1,986 1,293 634 5,919 612

KINGAROY 317 254 168 1,619 86

LONGREACH 66 53 35 345 17

MACKAY 666 538 358 3,459 179

MARYBOROUGH 521 420 280 2,705 140

MT ISA 97 78 52 509 25

NAMBOUR 3,095 2,275 1,354 12,915 888

REMOTE COMMERCIAL RADIO 1,658 2,081 869 8,823 595 SERVICE NORTH EAST ZONE

ROCKHAMPTON 905 731 487 4,702 243

ROMA 86 69 46 446 23

TOOWOOMBA/WARWICK 1,135 918 605 5,836 308

TOWNSVILLE 1,101 889 593 5,719 296

xxiv Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

RECREATION

Books, newspapers, Recreational & Clubs & association Sports fees & Music concert Health & fitness Area magazines & other Recreation educational subscriptions charges fees & charges studio charges printed material equipment (excl. sports clubs)

ATHERTON 6,233 170,234 42,558 12,028 3,189 2,136 3,867

BRISBANE 252,599 7,200,611 1,874,744 514,346 26,651 34,943 152,929

BUNDABERG 10,311 281,615 70,403 19,898 5,276 3,534 6,397

CAIRNS 19,358 528,692 132,173 37,356 9,905 6,636 12,009

CHARLEVILLE 1,183 32,331 8,082 2,284 605 405 734

CHARTERS TOWERS 1,762 48,127 12,031 3,400 901 604 1,093

EMERALD 5,011 136,867 34,216 9,670 2,564 1,717 3,109

GOLD COAST 69,554 1,918,958 480,623 136,742 33,063 23,084 42,867

GYMPIE 17,123 467,711 116,942 33,049 8,741 5,859 10,622

INNISFAIL 3,868 105,656 26,414 7,465 1,979 1,326 2,400

IPSWICH 30,523 868,022 225,474 61,973 3,958 4,598 18,505

KINGAROY 7,203 196,995 49,310 13,924 3,602 2,427 4,466

LONGREACH 1,531 41,834 10,458 2,955 783 525 950

MACKAY 15,323 418,508 104,627 29,571 7,841 5,253 9,506

MARYBOROUGH 11,983 327,289 81,822 23,125 6,132 4,108 7,434

MT ISA 2,233 61,318 15,391 4,308 1,137 763 1,386

NAMBOUR 60,302 1,671,516 423,956 118,560 22,497 16,464 37,103

REMOTE COMMERCIAL RADIO 38,611 1,109,046 280,464 81,362 12,294 10,824 23,220 SERVICE NORTH EAST ZONE

ROCKHAMPTON 20,829 568,879 142,219 40,196 10,658 7,140 12,922

ROMA 1,979 54,072 13,518 3,820 1,013 678 1,228

TOOWOOMBA/WARWICK 25,912 708,602 177,293 50,101 13,036 8,781 16,064

TOWNSVILLE 25,334 691,920 172,980 48,890 12,963 8,685 15,717

xxv Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

HOLIDAYS

Holidays – Australia Holidays – overseas Other accommodation Other accommodation Other package Other package Area Holidays (selected expenses) (selected expenses) charges – Australia charges – overseas tours – Australia tours – overseas

ATHERTON 74,621 30,019 43,851 1,073 1,063 2,647 6,118

BRISBANE 3,382,268 1,465,399 1,802,566 92,762 21,265 161,605 229,822

BUNDABERG 123,444 49,660 72,542 1,776 1,758 4,379 10,121

CAIRNS 231,747 93,230 136,187 3,334 3,301 8,222 19,002

CHARLEVILLE 14,172 5,701 8,328 203 201 502 1,162

CHARTERS TOWERS 21,096 8,486 12,397 303 300 748 1,729

EMERALD 59,994 24,135 35,256 863 854 2,128 4,919

GOLD COAST 847,206 336,971 502,857 11,863 11,226 31,801 68,470

GYMPIE 205,063 82,515 120,468 2,959 2,916 7,283 16,804

INNISFAIL 46,313 18,631 27,216 666 659 1,643 3,797

IPSWICH 406,170 175,249 217,738 10,843 2,725 19,144 27,906

KINGAROY 86,536 34,899 50,701 1,281 1,210 3,104 7,056

LONGREACH 18,337 7,377 10,776 263 261 650 1,503

MACKAY 183,449 73,800 107,804 2,639 2,613 6,508 15,041

MARYBOROUGH 143,464 57,714 84,307 2,064 2,044 5,090 11,763

MT ISA 26,881 10,961 15,720 382 378 942 2,177

NAMBOUR 751,103 310,696 426,312 14,399 8,507 30,038 57,716

REMOTE COMMERCIAL RADIO 503,925 193,858 307,650 6,710 4,732 22,764 38,274 SERVICE NORTH EAST ZONE

ROCKHAMPTON 249,363 100,316 146,539 3,587 3,552 8,847 20,446

ROMA 23,702 9,535 13,928 341 337 840 1,943

TOOWOOMBA/WARWICK 311,110 125,252 182,619 4,542 4,370 11,143 25,409

TOWNSVILLE 303,297 122,013 178,233 4,363 4,321 10,760 24,868

xxvi Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

PERSONAL CARE

Oral hygiene Feminine hygiene Toiletries & Area Personal care Haircare products Fragrances Hair services products products cosmetics

ATHERTON 28,789 1,511 562 15,947 2,345 958 3,637

BRISBANE 1,256,391 56,055 20,820 608,565 86,088 39,629 180,468

BUNDABERG 47,625 2,500 931 26,382 3,879 1,586 6,017

CAIRNS 89,410 4,693 1,748 49,528 7,283 2,978 11,297

CHARLEVILLE 5,467 287 106 3,028 445 182 690

CHARTERS TOWERS 8,139 427 159 4,508 663 271 1,028

EMERALD 23,146 1,215 452 12,821 1,885 770 2,924

GOLD COAST 324,058 16,957 6,323 177,478 26,203 10,794 41,305

GYMPIE 79,105 4,150 1,545 43,802 6,440 2,634 9,999

INNISFAIL 17,868 938 349 9,898 1,455 595 2,257

IPSWICH 151,177 6,812 2,530 73,811 10,469 4,783 21,568

KINGAROY 33,346 1,742 648 18,400 2,703 1,108 4,231

LONGREACH 7,074 371 138 3,919 576 235 893

MACKAY 70,776 3,715 1,383 39,206 5,765 2,357 8,943

MARYBOROUGH 55,349 2,905 1,082 30,660 4,508 1,843 6,993

MT ISA 10,312 541 201 5,714 839 342 1,298

NAMBOUR 285,829 14,198 5,283 151,212 21,959 9,339 37,885

REMOTE COMMERCIAL RADIO 186,444 9,562 3,587 97,294 14,560 6,203 24,651 SERVICE NORTH EAST ZONE

ROCKHAMPTON 96,206 5,050 1,880 53,293 7,837 3,204 12,156

ROMA 9,144 480 178 5,065 744 304 1,155

TOOWOOMBA/WARWICK 119,890 6,276 2,337 66,225 9,735 3,989 15,192

TOWNSVILLE 117,014 6,143 2,287 64,819 9,532 3,897 14,785

xxvii Commercial Radio Australia 2016 HOUSEHOLD EXPENDITURE SURVEY

INSURANCE

Vehicle registration Travel insurance Hospital, medical Area House & contents insurance Accident & health insurance & insurance (selected payments) & dental insurance

ATHERTON 21,180 40,682 34,960 1,177 35,481

BRISBANE 775,997 1,670,470 1,404,736 54,028 1,438,734

BUNDABERG 35,038 67,300 57,833 1,948 58,695

CAIRNS 65,779 126,346 108,574 3,657 110,192

CHARLEVILLE 4,022 7,726 6,639 223 6,738

CHARTERS TOWERS 5,987 11,501 9,883 332 10,031

EMERALD 17,028 32,708 28,107 946 28,526

GOLD COAST 233,396 454,918 394,294 13,422 397,183

GYMPIE 58,167 111,763 96,036 3,236 97,470

INNISFAIL 13,145 25,249 21,698 731 22,021

IPSWICH 94,353 201,700 169,866 6,484 173,855

KINGAROY 24,411 47,036 40,394 1,366 41,007

LONGREACH 5,205 9,997 8,591 289 8,719

MACKAY 52,070 100,014 85,946 2,895 87,227

MARYBOROUGH 40,720 78,215 67,213 2,264 68,215

MT ISA 7,601 14,584 12,521 422 12,708

NAMBOUR 198,199 395,356 337,239 11,907 343,330

REMOTE COMMERCIAL RADIO 122,693 254,919 227,486 8,084 223,269 SERVICE NORTH EAST ZONE

ROCKHAMPTON 70,779 135,950 116,827 3,936 118,568

ROMA 6,727 12,922 11,104 374 11,270

TOOWOOMBA/WARWICK 87,853 169,181 145,402 4,912 147,530

TOWNSVILLE 86,087 165,354 142,095 4,787 144,213

xxviii Commercial Radio Australia COMMERCIAL RADIO AUSTRALIA Level 5, 88 Foveaux Street Surry Hills NSW 2010 Australia T +61 2 9281 6577 F +61 2 9281 6500 E [email protected]