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Organized and sponsored eight major artistic events during the year. ● Paid manpower invested: 2,452 hours. 2018 ● 2018 Input About NT$980,000 spent. Input ● More than NT$40 million invested in these events. ● Gave 993 people through 77 events a better understanding of the idea behind film 2018 ● 2018 ● Two concerts held had combined attendance of more than 5,000 people. preservation. Output Output ● Live streams of the concerts received more than 364,000 views online. ● 1,246 collected works studied and preserved. Nurtures talent, imparts film preservation concepts and skills. Gives Taiwanese music lovers the opportunity to enjoy world-class musical and ● ● Benefits Conveys the importance of cultural assets to the public through media and injects new life artistic performances. ● into Taiwan’s cultural assets. Creates platforms to give new Taiwanese musical stars and works important Benefits ● Mid-term exposure. ● Drum up participation and interaction among film lovers through cultural exchanges. Goals ● Supports top Taiwanese film talent and works through the sponsorship of the Golden Horse and Taipei Film Festivals and locally made films. Long-term ● Strengthen education on the digital remastering of films and preservation of cultural assets, Goals and engage with international film preservation groups.

● Organize artistic events to give Taiwanese artists and their works exposure or support outstanding performances through sponsorships and ticket buying campaigns. 8.4.1 Promoting Art Education Mid-term ● Use digital and social media resources to promote top-flight artistic and cultural Goals events. Fubon is acutely aware of the important

● Support major nationwide or regional artistic and cultural events and put the role that knowledge plays in adapting to concept of cultural rights into practice. new trends. Since 2000, the Fubon Art Foundation has sustained its long-term Support new artists with potential and original Taiwanese works and stimulate the Long- ● development of the cultural and creative sectors commitment to organize the "Fubon term Leverage Fubon CSR practices and resources to shape a better artistic environment Forum," which provides a stage for Goals in Taiwan and create a better society. distinguished speakers and successful individuals from different fields to share their experiences and case studies with the aim of converting knowledge into a ‘Museums Without Walls’ Program competitive advantage. Fubon promotes art education through the Fubon Art 32 Taiwanese and international artists. ● Foundation, which organizes a diverse 2018 Around 50 sets of artistic works. ● range of highly effective targeted Input Around 108 pictures. ● promotional activities through various Total of NT$15.92 million spent. ● platforms that trigger cultural dialogues, Leatrice Eiseman, the executive director of the Pantone Color Institute, makes a presentation at a Fubon Forum event. 2018 ● 155 different kinds of activities held in 2018. inspire greater interaction between

Output ● 158 works displayed. people in society, and elevate the Fubon

brand. Some of the foundation’s programs include using multimedia to promote the arts; publishing ● Program infuses commercial districts with an artistic atmosphere, offering local residents and overseas visitors a different experience. "Mapper" and transitioning the publication into a web-based format, enabling readers in cities around Taiwan to easily access information on unique cultural attractions in Taipei and other areas Benefits ● Gives artists work spaces and exhibition opportunities; creates diverse platforms through which the public/hotel guests can appreciate art. of Taiwan, and reinforcing the Company’s enterprise community management efforts; and using the

● Has improved the Fubon brand image through cooperation with the government. "Media Project" to incorporate various types of media resources into the promotion of art education through editing and post-production, breaking down the barriers of time and space, and utilizing the

● Continue to promote the "museum without walls" concept, spur artistic web to reach a wider audience. development, and forge a positive image for Fubon. Mid-term The "Fubon Forum," now recognized as an invigorating fount of art and cultural knowledge, is an ● Mobilize group resources to embed art and culture in the corporate brand, deepen Goals appreciation for aesthetics among Fubon employees. important vehicle through which the Company gives back to society, and the Fubon Art Foundation

● Use special hotels to create unique value that amplifies their brand and publicity. plans in the future to record and post Fubon Forum seminars so that they can reach more people. The Fubon Art Foundation also uses its communications platform to effectively allocate and Make art an expected part of our living environment through long-term efforts and Long- ● a corporate pledge to give back to society; build the brand’s image in society by package the "Media Project’s" resources and cover new issues and stories through the "Mapper," term penetrating and influencing life with art. and extends the reach of this content to wider audiences through diverse partner platforms. This Goals approach has enabled the foundation to better customize services for different groups and share art ● Put social welfare goals into practice, optimize the Fubon brand image. and cultural knowledge more efficiently and in a more targeted manner, helping city residents stay informed, stimulating cultural discussion and social exchanges, and elevating the Fubon brand. 12 6 Stakeholder Sustainability Corporate Leading Innovative Golden Honest

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Fubon Music Feast – The New York Philharmonic

● Fubon was the title sponsor of the Taipei stop of the New York Philharmonic’s Asian tour, giving local music fans the chance to enjoy one 2018 of North America’s top five orchestras in person. The performance, led by conductor Jaap van Zweden and pianist Yuja Wang, exemplified the majestic style of the renowned ensemble.

● Nearly 2,000 people attended the concert, and members of the orchestra and distinguished guests mingled at a post-concert reception at which Fubon Financial Holdings’ Chairman thanked the musicians for their moving performance.

Fubon Homie Party

● Held two years in a row to support up-and-coming Taiwanese musical stars and original music; in 2018, it enlisted Golden Melody Award winner Tanya Chua and singer and producer Shuo Hsiao to lead the show and recruit new bands "Iron Punch," "Mafana," and "Ruby Fatale." They also made an MV of a new song. Music 2017–present ● Some 3,000 people registered online for the Fubon Homie Party, and 1,200 attended. The party’s live stream was viewed more than 300,000 times.

● Through publicity on social media and online platforms popular with younger communities, the event had a total reach of more than 2.66 million people, and generated 101 news reports in the mass media. Tanya Chua’s strong name recognition increased the exposure of the up-and-coming bands and their opportunities to perform.

Fubon "A Little Music" Concert

● Fubon held its first own-brand themed concert, drawing on the brand spirit to convey the positive message of "small forces changing 2018 life in a big way." It brought together the Taipei Philharmonic Orchestra, Chang Yang-haw and BlackTwoStorm, and singers Wan Fang and William Wei in a concert that was open to the public, giving people the chance to enjoy beautiful music in a green forest park environment.

● Nearly 4,000 attended the 2.5-hour event and more than 64,000 watched the live stream. It also generated 37 media reports.

Golden Horse Awards and Golden Horse Film Festival

● The Golden Horse Awards represent the biggest film honors in the Chinese-speaking world and the most iconic film industry gathering of the year. Through its sponsorhip of the awards, Fubon helps the festival make a name for itself in the world and encourages more outstanding local films to vie for global audiences. 2015 And

2017–present ● The 2018 Golden Horse Awards ceremony had a television audience in Taiwan of more than 3.5 million viewers. The event’s live stream drew another 3.28 million viewers from such areas as Malaysia and Singapore, Hong Kong and Macau, Southeast Asia, North America, and Australia and New Zealand.

● Collaborated in 2018 with the Golden Horse Film Festival Executive Committee to hold the "New Directors Forum" for the first time. Nominees for "Best New Director" discussed their first projects with an audience of 400 movie fans, helping stimulate new creative Film thinking in Taiwan’s film industry.

Taipei Film Festival

● The Taipei Film Festival is one of Taiwan’s major film exhibitions. It has two main awards programs – the Taipei Film Awards, which honors 2013–present outstanding people in the domestic film industry, and the International New Talent Competition, designed to inspire the competitiveness of new-generation filmmakers.

● Fubon has sponsored the Taipei Film Festival for six years running. It collaborates with the festival in selecting films every year for special film screenings and seminars for Fubon employees that add to the cultural buzz within the organization. An activity is also held on the Fubon fans page to expand the film festival’s visibility that reached more than 15,000 people in 2018.

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