8.4 Artistic Lifestyles
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E S 8.3.2 Future Tycoon Outreach Program n t a 8.4 Artistic Lifestyles g k a e g h e Taipei Fubon Bank and the Fubon Cultural and Educational Foundation observed that families o m Fubon continues to make a concerted effort to "bring art into life and life into art" l d living in remote areas tend to face more economic hardships than those living in cities and e e n by incorporating art into everyday life and sharing the joy of art appreciation with the r that children of those families have a compelling need for financial literacy and access to t general public. In addition to promoting the arts and art education and creating a more financial education. Therefore, Fubon initiated the "Future Tycoon Outreach Program" in diverse art platform "without walls," we are working to achieve our goals of giving back 2012, offering a diverse range of classes on financial topics that teach children how to use S S t u r to local communities and neighborhoods and fostering a higher level of appreciation for s a t financial tools, develop healthy attitudes toward money and acquire basic financial literacy. t a e art and culture in society through several activities. They include Fubon’s commitment to i g n y While our financial education programs are primarily directed at young children and teens, a facilitating knowledge exchanges through the "Fubon Forum," promoting the arts through b i we also recognize that it is important for parents, teachers, and school principals to possess l i the "Museum Without Walls" program, and organizing a wide range of activities aimed t adequate and accurate financial knowledge. Therefore, we further expanded the scope of y at promoting art education, enabling the Company to better pursue Goal 4 of the UN’s our program to include teachers by holding "Teacher Training Clinics" that equip teachers G sustainable development goals (SDGs), which seeks to ensure inclusive and quality education C o with practical financial concepts and educational materials that allow them to convey o r for all and promote lifelong learning. v p such knowledge to their students on a daily basis, strengthening their front-line role as e o r n r a transmitters of financial knowledge. a t n e c In 2018, an innovative comic book version of the guide on handling money for students was e published, using a fun, easy-to-understand illustrated story to help children develop healthy Promoting Art Education attitudes toward money and learn about financial concepts closely related to daily life such I L n e 2018 41 instructors from Taiwan and abroad participated. v as compound interest, inflation and mobile payments. Designing creative teaching materials ● a e d Input NT$3.06 million spent. s ● i t and partnering with different educational groups to expand the reach of financial literacy n m g education will remain priorities in the future. e n ● 16 Fubon Forums held, attended by 10,408 people. t ● Drew nearly NT$3 million in sponsorships from other sectors/media value (advertising 8.3.3 Promoting Financial Literacy to the Public 2018 value equivalency). Output ● The Fubon Art Foundation’s "Mapper" posted 63 articles from May to November. F I n i n Fubon Financial Trends Seminar ● Produced three series of highlight videos (total of 36), one 30-second Fubon Forum n a o image video, and one Fubon Forum speaker publicity video. n v c a e t The "Fubon Financial Trends Seminar" has been held annually for 15 consecutive years i v ● Encourages members of the public and Fubon employees to take part in artistic and e since first staged in 2004, with Fubon Financial Holdings the event’s main organizer, and cultural events. Fubon Life, Taipei Fubon Bank and Fubon Securities serving as co-organizers. The seminar is ● Strengthens the Company’s positive image. P G always welcomed by Fubon’s VIP clients and highly anticipated by the media for its insight r Benefits Has increased viewership around Taiwan through live streams online. o ● a l c d into economic trends in the coming year. It is also effective in helping subsidiaries maintain ● Several channels used to disseminate information on art that encourage local residents t e i c n relationships with their VIP clients by providing them customized classes tailored to their to be more aware of aesthetics in their daily lives and develop a keener appreciation e and sense of artistic beauty, enabling art education to gradually take root. s specific needs, helping strengthen the Fubon brand and professional image. ● Plan to record classes so they can reach more people and expand their influence. Fubon Café L H e o ● More effectively sort and package film resources and recommend them to different n n d Mid-term platforms. e i n In 2016, Fubon launched a series of animated videos to spread the reach of financial s t Goals ● Continue to cover fresh issues involving Taipei’s Xinyi District to present the area from g education. Because of how well they were received by society, the "Fubon Café" concept different angles; use the internet to enhance the breadth, direction, and immediacy was started in 2017. A series of short, easy-to-understand videos on topics in four financial of that coverage. categories are produced every year with the support of financial specialists from Fubon Long- ● Exploit social media to provide targeted services C T subsidiaries and posted on such social platforms as YouTube and Facebook. A total of 11 e a n term Work with information sources and media that inform local residents to provide more r d videos have been produced to date and watched more than 1 million times. e Goals targeted services. e Fubon will continue to present "Fubon Financial Trends Seminars" and "Fubon Café" videos r through online platforms in the future to bring financial expertise, the latest financial news and new wealth management knowledge to the public in ways that are easily accessible. 125 Support Outstanding Performing Arts Productions Film Preservation Organized and sponsored eight major artistic events during the year. ● Paid manpower invested: 2,452 hours. 2018 ● 2018 Input About NT$980,000 spent. Input ● More than NT$40 million invested in these events. ● Gave 993 people through 77 events a better understanding of the idea behind film 2018 ● 2018 ● Two concerts held had combined attendance of more than 5,000 people. preservation. Output Output ● Live streams of the concerts received more than 364,000 views online. ● 1,246 collected works studied and preserved. Nurtures talent, imparts film preservation concepts and skills. Gives Taiwanese music lovers the opportunity to enjoy world-class musical and ● ● Benefits Conveys the importance of cultural assets to the public through media and injects new life artistic performances. ● into Taiwan’s cultural assets. Creates platforms to give new Taiwanese musical stars and works important Benefits ● Mid-term exposure. ● Drum up participation and interaction among film lovers through cultural exchanges. Goals ● Supports top Taiwanese film talent and works through the sponsorship of the Golden Horse and Taipei Film Festivals and locally made films. Long-term ● Strengthen education on the digital remastering of films and preservation of cultural assets, Goals and engage with international film preservation groups. ● Organize artistic events to give Taiwanese artists and their works exposure or support outstanding performances through sponsorships and ticket buying campaigns. 8.4.1 Promoting Art Education Mid-term ● Use digital and social media resources to promote top-flight artistic and cultural Goals events. Fubon is acutely aware of the important ● Support major nationwide or regional artistic and cultural events and put the role that knowledge plays in adapting to concept of cultural rights into practice. new trends. Since 2000, the Fubon Art Foundation has sustained its long-term Support new artists with potential and original Taiwanese works and stimulate the Long- ● development of the cultural and creative sectors commitment to organize the "Fubon term Leverage Fubon CSR practices and resources to shape a better artistic environment Forum," which provides a stage for Goals in Taiwan and create a better society. distinguished speakers and successful individuals from different fields to share their experiences and case studies with the aim of converting knowledge into a ‘Museums Without Walls’ Program competitive advantage. Fubon promotes art education through the Fubon Art 32 Taiwanese and international artists. ● Foundation, which organizes a diverse 2018 Around 50 sets of artistic works. ● range of highly effective targeted Input Around 108 pictures. ● promotional activities through various Total of NT$15.92 million spent. ● platforms that trigger cultural dialogues, Leatrice Eiseman, the executive director of the Pantone Color Institute, makes a presentation at a Fubon Forum event. 2018 ● 155 different kinds of activities held in 2018. inspire greater interaction between Output ● 158 works displayed. people in society, and elevate the Fubon brand. Some of the foundation’s programs include using multimedia to promote the arts; publishing ● Program infuses commercial districts with an artistic atmosphere, offering local residents and overseas visitors a different experience. "Mapper" and transitioning the publication into a web-based format, enabling readers in cities around Taiwan to easily access information on unique cultural attractions in Taipei and other areas Benefits ● Gives artists work spaces and exhibition opportunities; creates diverse platforms through which the public/hotel guests can appreciate art. of Taiwan, and reinforcing the Company’s enterprise community management efforts; and using the ● Has improved the Fubon brand image through cooperation with the government. "Media Project" to incorporate various types of media resources into the promotion of art education through editing and post-production, breaking down the barriers of time and space, and utilizing the ● Continue to promote the "museum without walls" concept, spur artistic web to reach a wider audience.