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Language | Technology | Business July/August 2013 Region Focus: Asia Becoming a multilanguage vendor in Laos Who sells chicken eggs: Cracking Thai localization Challenges of localization for the Burmese market Language status and development in Central Asia Fansubbing in China Mobile app localization for the hotel industry in Asia Business Machine translation: Inside the enterprise or outsourced? Globalization with agile 01-Cover#137JapanPrintVillageBridgeNatritaArprt.indd 1 6/26/13 2:44 PM Beautifully Finished Transform your translation process and double your throughput. Combine the power of secure and customizable SDL machine translation with the expertise of your translators. Are you ready to join the post-editing revolution? SDL, the world leaders in Translation Technology brings you- 3 easy steps to transform your localization process: Choose SDL BeGlobal, SDL’s Connect to the market leading Add the unique skills of your secure and customizable translation software, SDL translators to create a beautifully 1 machine translation tool 2 Trados Studio 3 finished job… Double your productivity with SDL BeGlobal. What’s your strategy for Machine Translation? Talk to us about your plans. Contact us on +44 (0)1628 417227 sdl.com | translationzone.com/beglobal 2-3 MLC.com #137.indd 2 6/26/13 3:57 PM on the web at www.multilingual.com Online resources for everyone MultiLin ual g Did you know www.multilingual #137 Volume 24 Issue 5 July/August 2013 .com features all the Core Focuses, ESOURCES Getting Started Guides and Annual R Editor-in-Chief, Publisher: Donna Parrish Resource Directories? These can Managing Editor: Katie Botkin Industry Resources be downloaded for free and printed. Editorial Assistant: Jim Healey G This is a great opportunity to share etting Star Proofreaders: Bonnie Hagan, Bernie Nova ted Guid News: Kendra Gray valuable information with new es people in your offce – especially if s Production: Darlene Dibble, Doug Jones ore Focu Cover Photo: Donna Parrish you don’t want your valuable printed C Technical Analyst: Curtis Booker archive out of your sight! Just go to Glossary Assistant: Shannon Abromeit www.multilingual.com/cf.php or Circulation: Terri Jadick www.multilingual.com/resource Resource Direstory Special Projects: Bernie Nova Directory.php or, better yet, refer Advertising Director: Jennifer Del Carlo to the Resources tab on the site’s Blogos Advertising: Kevin Watson, Bonnie Hagan menu. Editorial Board Daniel Goldschmidt, Ultan Ó Broin, Arturo Quintero, Lori Thicke, Jost Zetzsche Advertising [email protected] News from the language industry www.multilingual.com/advertising 208-263-8178 Our news items are updated daily. The latest news is shown on our home Subscriptions, back issues, page. Interested in historical information? We have a searchable data- customer service base of over 8,500 news items dated from March 1994 to the present. [email protected] www.multilingual.com/ You can check out a company or product history, or fnd when it was an- subscriptionInformation nounced that someone changed companies. The URL www.multilingual. Submissions, letters com/news is a quick link to this information. [email protected] Editorial guidelines are available at If you would like a www.multilingual.com/editorialWriter free e-mail of news every two weeks, you Reprints: [email protected] can subscribe to our MultiLingual Computing, Inc. 319 North First Avenue, Suite 2 newsletter, MultiLingual NEWS, at www.multilingual.com/multilingualNews. Sandpoint, Idaho 83864-1495 USA [email protected] www.multilingual.com © MultiLingual Computing, Inc. All rights reserved. Reproduction Subscriptions without permission is prohibited. For reprints and e-prints, please e-mail [email protected] or call 208-263-8178. MultiLingual (ISSN 1523-0309), July/August 2013, is published monthly except Apr-May, Jul-Aug, Oct-Nov for US$58, The print magazine is mailed nine times a international $85 per year by MultiLingual Computing, Inc., 319 North First Avenue, Suite 2, Sandpoint, ID 83864-1495. Periodicals year (eight issues plus an annual resource postage paid at Sandpoint, ID and additional mailing offces. POSTMASTER: Send address changes to MultiLingual, 319 North First directory/index) for $58 domestically, $85 Avenue, Suite 2, Sandpoint, ID 83864-1495. internationally, and includes full access to This NewPage paper has been the digital version of MultiLingual, deliv- chain-of-custody certifed by ered in a new interactive format. A digital three independent third-party certifcation systems subscription is available for only $28. MultiLingual is printed on 30% Subscribebscribe onlineonline atat www.multilingual.com/subscribe. post-consumer recycled paper. July/August 2013 MultiLingual | 3 2-3 MLC.com #137.indd 3 6/26/13 3:57 PM FALL CONFERENCE n October 9-11, 2013 n Santa Clara Convention Center n Silicon Valley, California Silver Sponsor: Bronze Sponsors: Dinner Sponsor: Your Vision. Worldwide. Sponsorship and exhibit information available on request: [email protected] n [email protected] Localization World Conferences are produced by www.localizationworld.com 4-5 TOC #137.indd 4 6/26/13 3:40 PM MultiLingual Language | Technology | Business July/August 2013 #137 Volume 24 Issue 5 n Up Front n Feature Articles n 3 multilingual.com n Region Focus: Asia n 6 Post Editing 16 Becoming a multilanguage n News vendor in Laos n 7 News — Steven Bussey n 10 Calendar 21 Who sells chicken eggs: n Columns and Commentary Cracking Thai localization — Pakorn Krisprachant 12 Off the Map — Kate Edwards 24 Challenges of localization 14 Macro/Micro — Terena Bell Up Front for the Burmese market 58 Takeaway — Yuji Yamamoto — Jacob Stempniewicz n 49 Basics 26 Language status and development in Central Asia n 51 Buyer’s Guide — Konstantin Josseliani 57 Advertiser Index 29 Asian languages asserting themselves on the global web Vijayalaxmi Hegde 30 Fansubbing in China — Xiaochun Zhang 38 Mobile app localization for the hotel industry in Asia — Angel Zimmerman n About the cover Business Wood block print by artist 42 Machine translation: Inside Katsushika Hokusai (1760-1849) shows the degree of mastery he the enterprise or outsourced? attained in his craft. This display was photographed at the Narita Interna- — Lori Thicke & John Papaioannou tional Airport, Tokyo, Japan. 45 Globalization with agile — Marcia Rose Sweezey www.multilingual.com July/August 2013 MultiLingual 5 4-5 TOC #137.indd 5 6/26/13 3:40 PM Katie Botkin Post Editing Covering a continent Asia is the world’s largest and most and Angel Zimmerman takes some populous continent, and its diversity lessons from mobile app localization Ais profound. Hence, it is quite for the hotel industry in Asia. In diffcult to ensconce or defne in our Takeaway, Yuji Yamamoto (or any one magazine issue. I am Yamamoto Yuji, as it would be happy to report, however, that written in Japan) has a quick this issue on Asia addresses look at some Japanese style a wide variety of topics and guidelines for technical writing. locales, from Kazakhstan to Just to round things out Burma to Japan. a bit more, Lori Thicke and First in our focus, Steven John Papaioannou have put Bussey writes about Laos, together a questionnaire on both historically and from whether clients should outsource the perspective of someone machine translation or not, and trying to set up a localization MarciaM Rose Sweezey takes a look outpost there. Next up, Pakorn at agile development as it relates Krisprachant details some of the to globalization. Kate Edwards has idiosyncrasies of Thai language. Then a column on marketing to specifc Jacob Stempniewicz gives a brief locales, and Terena Bell has another on overview of Burma and its localization the trendy internet currency (or non- challenges, which turn out to be and translation needs, aided by a sidebar currency) bitcoin. somewhat similar to the challenges in by Vijayalaxmi Hegde on the broader This one issue certainly isn’t all that Laos and the surrounding areas. Asian language market. Xiaochun has ever been written about Asia, Next, Konstantin Josseliani discusses Zhang offers an in-depth look at the but it’s a good place to start if you’re Central Asian language development phenomenon of fansubbing in China, interested in Asian localization. : Translation & Localization Your German Language Specialist I translation and localization Outstanding I proofreading Localization I company-specifi c glossaries I post-editing services I project management I desktop publishing Cologne, Germany Tel +49(0)221 801 928-0 www.rheinschrift.de 6 | MultiLingual July/August 2013 [email protected] 6-7 PostEdit-NewsFront #137.indd 6 6/26/13 3:41 PM Localization World’s first conference in Great Britain News News Localization World came to London June 12-14 with eight tracks covering everything from localization basics to technology to the more freeform “unconference” where participants steered the course of the sessions. David Smith, economics editor of The Sunday Times, gave the June 13 keynote. He discussed economies in the post-crisis hangover. The United States has had the weakest recovery in the post-war era: “America is not good, Europe is even worse,” said Smith. “The euro will survive, but not necessarily with all its members.” However, as Smith reminded the audience, world trade is actually currently higher than it was pre-crisis. “The global upturn is being very much led by the emerging economies,” which are growing roughly three times as fast as the advanced economies, Smith noted. The June 14 panel discussion keynote also touched on the long tail of language and commerce, even in the emerging world, where some communities have “leapfrogged” the PC and gone straight to mobile. Left, from top: Well-known Westminster, London, hosted networking for Great Britain’s frst Localization World; Alpha CRC’s choir opened the June 13 keynote by singing a musical arrangement that included selections from “What a Wonderful World,” originally recorded by Louis Armstrong, and Michael Jackson’s “Heal the World”; keynote speaker David Smith.
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