Sony Introduces the World's Smallest and Lightest

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Sony Introduces the World's Smallest and Lightest Jan 07, 2014 02:00 CET Sony introduces the world’s smallest and lightest interchangeable-lens digital Wi-Fi camera* • Large 20.1MP Exmor™ APS HD CMOS sensor and BIONZ X processor for beautifully detailed images • 180° tiltable LCD screen for easy self-portraits • Light, compact body with pop-up flash • NFC and Wi-Fi for One-touch sharing/remote control with smartphones & tablets • Support for PlayMemories Camera Apps™ and additional Photo Creativity options The world’s smallest and lightest interchangeable lens digital Wi-Fi camera[i] punches far above its weight when it comes to beautiful pictures and creative control. Packing a large 20.1 effective megapixel Exmor APS HD CMOS sensor and BIONZ X processor, the A5000 produces exquisite images that belie its small size. A serious step up from ordinary point-and-shoot cameras, the new A5000 puts pro-style picture quality in a beautifully designed body that fits easily in your pocket. Small and light enough to take anywhere, it’s a perfect alternative to your DSLR. While weighing just 210g[ii], its compact body accommodates a built-in flash to brighten dimly-lit scenes. The camera’s handgrip is also re-styled for sure, steady handling with any E-mount lens attached. Picture quality is boosted with a DSLR-sized 20.1 effective-megapixel Exmor APS HD CMOS image sensor that captures huge amounts of fine picture information. Images are further enhanced by the new-generation BIONZ X processor shared with the acclaimed α7 and α7R full-frame cameras. Detail reproduction, area-specific noise reduction and diffraction reducing technologies ensure even finer textures and lower noise, whatever you’re shooting. What’s more, sensitivity is now adjustable manually right up to ISO 16000 for impressive pictures in fading light. Single handed selfies are simple, thanks to the cameras’ comfortable grip and 180° tiltable LCD screen that flips for perfect framing with the A5000 held at arm’s length. By using it with Soft Skin Effect, which automatically smoothes wrinkles and dullness for more beautiful looking skin on detected faces, users can produce even more attractive images. There’s also a handily-placed lever on the camera body for fingertip adjustment of optical zoom[iii] without struggling to reach controls on the lens barrel. On-board Wi-Fi allows one-touch connection with your Xperia™ or NFC- compatible Android smartphone or tablet. It’s easy sharing photos wirelessly on your mobile[iv]. A single touch also activates Smart Remote Control, linking the camera with a smartphone or tablet to view shots, and fire the shutter from a distance. PlayMemories Camera Apps enhances your photo experience even further with a growing range of free and paid apps, spanning exciting creative effects, utilities and more. An upgraded Time-lapse Ver.2.0 can now smoothly track changes to ambient brightness in a scene. Brand-new Sync to Smartphone automatically transfers shots to a pre-registered smartphone or tablet each time the camera’s switched off. The transferred photos can then be automatically relayed to your PlayMemories Online account if the mobile device has the PlayMemories Online app installed and the All Sync feature enabled. Find out more at: www.sony.net/pmca/ Unique to Sony, Photo Creativity puts intuitive control over settings like Picture Effect and Background Defocus within everyone’s reach. Press a button and use the control wheel to instantly see the effect of picture adjustments on the LCD screen, with an on-screen description to guide less experienced photographers. Accessories for the A5000 include the new LCS-EBB Body Case that’s exclusively styled for a sleek, elegant fit. Add the LCS-BBN Soft Carrying Case and STP-XSR1 Shoulder Strap that offer a stylish, colour-coordinated match. The LCS-BBN is a ‘bag-in-bag’ style soft case that stows neatly inside a rucksack or suitcase. Also available, the ACC-TRW is a value Accessory Kit that includes the BC-TRW Battery Charger and NP-FW50 Rechargeable Battery Pack. Co-ordinating beautifully with the A5000, the versatile SEL55210 (E 55- 210mm F4.5-6.3 OSS) telephoto zoom lens is now available in a matching black finish. The A5000 interchangeable lens digital camera from Sony is available to pre- order now from www.sony.co.uk and goes on general sale in Europe from March 2014. – Ends – Key specifications General Camera Type Interchangeable lens digital camera with built-in flash Lens Sony E-mount lenses compatibility Image sensor Type APS-C type (23.2 x 15.4mm) "Exmor" APS HD CMOS sensor Number of pixels Approx. 20.1 megapixels (effective) Recording system Recording format JPEG (DCF Ver. 2.0, Exif Ver.2.3, MPF Baseline compliant), RAW (still image) (Sony ARW 2.3 format) Image quality RAW/RAW+JPEG/JPEG Fine/JPEG modes Standard Picture Effect 13 type: Posterisation (Colour, B/W), Pop Colour, Retro Photo, Partial Colour (R,G,B,Y), High Contrast Monochrome, Toy Camera, Soft High-key, Soft Focus, HDR Painting, Rich-tone Monochrome, Miniature, Watercolour, Illustration Recording system Recording format AVCHD format Ver. 2.0 (movie) compliant; MP4 Recording system Media "Memory Stick PRO Duo"/"Memory Stick PRO-HG Duo"/"Memory Stick XC-HG Duo"/SD memory card/SDHC memory card/SDXC memory card Focus system Type Contrast-detection AF Focus point 25 points (contrast-detection AF) Exposure control Metering type 1200-zone evaluative metering ISO sensitivity Still images: ISO100 to 16000, (Recommended AUTO (ISO100 to 16000), Exposure Index) Movies: ISO100 to 6400 equivalent, AUTO (ISO100 to 6400 equivalent) LCD screen Type 7.5cm (3.0-type) wide type TFT Number of dots 460,800 dots (total) Field coverage 100% Adjustable angle Up by approx. 180 degrees Wi-Fi View on smartphone Yes Send to computer Yes View on TV Yes NFC Yes (NFC Forum Type 3 Tag compatible, One-touch remote, One-touch sharing PlayMemories Yes Camera Apps Drive Speed (approx., max.) Continuous mode: max. 2.5 fps Speed Priority Continuous shooting: max. 3.5 fps Power Still images Approx. 420 images (CIPA standard) Dimensions (W x H x D) excluding Approx. 109.6mm x 62.8mm x protrusions 35.7mm Weight Approx. 210g (body only) Approx. 269g (with battery and Memory Stick PRO Duo included) [i] Amongst interchangeable lens digital cameras equipped with an APS-C size image sensor and built-in flash. As of press release date, based on Sony survey. [ii] (approx., without lens attached) [iii] With power zoom lens attached, Digital Zoom (including Clear Image Zoom) is adjusted when other lenses are attached [iv] Only for smartphones or tablets with Android OS (Version 4.0 or later). The latest PlayMemories Mobile application must be installed on the mobile device About Sony Corporation Sony Corporation is responsible for the Electronics Products & Solutions (EP&S) business in the Sony Group. With the vision of "continuing to deliver Kando and Anshin to people and society across the world through the pursuit of technology and new challenges," Sony will create products and services in areas such as home entertainment & sound, imaging, and mobile communications. For more information, visit: http://www.sony.net/ Contacts Sony Europe PR Team Press Contact PR Team [email protected] Press Contacts in your country Press Contact.
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