2 International Business Park #05-10 Tower One The Strategy Singapore 609930 Telephone: (65) 6544 8338 Facsimile: (65) 6544 8330 NEWS RELEASE: Immediate Sony Excellence Recognised by EISA with Four Product of the Year Awards European Advanced Camera of the year 2013-2014: SLT-A99 European Compact Camera of the year 2013-2014: DSC-HX50V European TV of the year 2013-2014: KDL-55W904A European Tablet of the year 2013-2014: Xperia Tablet Z (ASIA PACIFIC, 19 AUGUST 2013) – Continuing a rich heritage in delivering the best products, Sony has won four prestigious awards from EISA (European Imaging and Sound Association), the largest editorial multimedia organisation in Europe. Recognising leading technology spanning the television, digital imaging, home theatre and mobile product divisions, the awards are proof of Sony’s commitment to producing high-quality, reliable products that customers can use with confidence. European Advanced Camera of the Year 2013-2014: Alpha SLT-A99 See every detail, every strand of colour, even in low-light with a high-resolution 24.3 megapixels and 35mm full-frame Exmor™ CMOS sensor. Teamed with the BIONZ image process engine, you get powerful noise reduction – for lifelike photos with big impact. European Compact Camera of the year 2013-2014: DSC-HX50V Building on the previous success of the HX series of compact cameras (The HX5V, HX9V and HX20V are previous EISA awards winners), the HX50V is the perfect travel camera. From round-the-world expeditions to a Sunday stroll, it gives every scene the detail it deserves and is the smallest digital camera with a 30x zoom1. The 20.4MP sensor and built-in stabilisation deliver vibrant photos from a camera that’s truly pocket-sized. European TV of the year 2013-2014: KDL-55W904A With the KDL-55W904A, Sony has unleashed its new TRILUMINOS™ LED display and a second generation of its processing engine X-Reality Pro. The result is a faultless picture performance with vibrant, lifelike colours and superb motion clarity that suits sports, movies and games, while the long-duct speaker system delivers excellent audio, too. A new, fast user 1 Among digital still cameras with optical zoom of 30x and higher. Based on Sony internal survey, as of announcement (April 2013). interface makes the TV easy to operate, as do features like the NFC enabled remote and TV SideView app. A thin aluminium bezel and eye-catching stand give the KDL-55W904A its distinctive ‘Sense of Quartz’ look. An excellent choice for the demanding consumer. European Tablet of the year 2013-2014: Xperia Tablet Z Xperia Tablet Z is the most premium, high performance 10.1” Android tablet available and includes the very best of Sony technology. It sets new standards in entertainment by matching premium specifications with cross-device connectivity and a consistent user-experience. It’s also incredibly slim and lightweight at 6.9mm and 495g and has the highest levels of water resistance (IP55 & IP57) ever delivered in a tablet, making it immune to accidental spills and splashes. All EISA product winners from Sony are available now in Asia Pacific. EISA Citations: European Advanced Camera of the Year 2013-2014: Alpha SLT-A99 Sony’s flagship camera, the Alpha SLT-A99, provides the demanding photographer with excellent image quality and a host of innovative features through its use of a full frame sensor and its SLT electronic viewfinder system. The camera’s Exmor CMOS sensor features 24.3 million pixels which, via the BIONZ image processor, can output 14-bit raw files at a rate of six frames per second, while the camera’s unique dual phase detection AF system is designed to keep up with fast moving subjects. Sophisticated video controls and high quality recording modes make this an excellent choice for shooting moving images too. Sony has used magnesium alloy to create a professional-build body, and has incorporated a very high- resolution vari-angle 3-inch LCD panel that allows shooting from almost any angle. European Compact Camera of the year 2013-2014: DSC-HX50V Following the tradition of this category’s winner from the 2012-2013 EISA awards, the Sony Cyber-shot DSC-HX20V, the HX50V is the world's smallest compact camera with a 30x zoom lens – stretching the limits of the compact zoom segment even more. Equipped with a Sony G- class lens, the DSC-HX50V offers a great balance of worry-free point-and-shoot photography and high-level manual control and customisation. The HX50V also includes GPS to record the exact location where a picture was taken. Other features, like the 20.4MP Exmor R CMOS sensor, the highly effective optical stabilisation, the 1080p AVCHD video and the dedicated exposure compensation dial, will be very much appreciated by photographers of all levels. European TV of the year 2013-2014: KDL-55W904A With the KDL-55W904A, Sony has unleashed its new TRILUMINOS™ LED display and a second generation of its processing engine X-Reality Pro. The result is a faultless picture performance with vibrant, lifelike colours and superb motion clarity that suits sports, movies and games, while the long-duct speaker system delivers excellent audio, too. A new, fast user interface makes the TV easy to operate, as do features like the NFC enabled remote and TV SideView app. A thin aluminium bezel and eye-catching stand give the KDL-55W904A its distinctive ‘Sense of Quartz’ look. An excellent choice for the demanding consumer. European Tablet of the year 2013-2014: Xperia Tablet Z It might be slim but it's certainly not feeble! One of the thinnest tablets in the market, the Sony Xperia Tablet Z comes with rugged protection to make it water-and-dust resistant. Reportedly, it remains functional after being one meter underwater for up to 30 minutes. On the inside the Tablet Z boasts a fast quad-core processor, operating at 1.5 GHz with 2GB of RAM, running the Android 4.1.3 operating system. The 10.1-inch display features a resolution of 1920x1200 pixels, resulting in a 224 ppi pixel density. Versions with 16GB or 32GB built-in memory are available and a MicroSD slot can be used to further expand the storage capacity. With Wi-Fi, Wi-Fi Direct, Miracast, Bluetooth, NFC and 4G LTE all the latest communication technologies are on board, as well. There are two cameras, the rear-mounted one of which shoots still pictures with up to 8.1megapixels using a CMOS Exmor R sensor, and also records Full HD video. Thanks to the integrated infrared port, the Xperia Tablet Z can also be turned into a remote control for your home entertainment system. Available in black or white finishes, the Sony Xperia Tablet Z is the perfect choice for anyone seeking a combination of unique style and technology. ### About Sony Electronics Asia Pacific Pte. Ltd. Based in Singapore, Sony Electronics Asia Pacific Pte. Ltd. is a subsidiary of Sony Corporation. It serves as the regional management and marketing headquarters for Sony’s consumer as well as broadcasting and professional products, overseeing Asia Pacific, Middle East and Africa regions. For more information on Sony’s products and services in Asia Pacific, please visit www.sony-asia.com About Sony Corporation Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately US$72.3 million for the fiscal year ended March 31, 2013. Sony Global Web Site: http://www.sony.net/ About make.believe “make.believe” (make dot believe) is a Group-wide brand message that unites Sony’s communications initiatives across electronics, games, movies, music, mobile phones and network services. “make.believe” symbolises the spirit of Sony – the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real. .