ENERGY DRINKS in DENMARK 24 Feb 2015 HEADLINES

Total Page：16

File Type：pdf, Size：1020Kb

ENERGY DRINKS IN DENMARK 24 Feb 2015 HEADLINES In 2014 off-trade sales increase by 17% in volume terms and 18% in current value terms Younger Danes continue to consume energy drinks in large volumes On-trade sales increase by 10% in volume terms and 11% in current value terms in 2014 Cult Scandinavia continues to lead energy drinks in 2014 A 6% total volume CAGR is expected over the forecast period © Euromonitor International 2015 www.euromonitor.com COMPETITIVE LANDSCAPE NATIONAL BRAND OWNERS AND THEIR BRANDS Company Name (NBO) Brand (GBO) Carlsberg Danmark A/S Burn (Coca-Cola Co, The) Cult Scandinavia A/S Cult (Cult Scandinavia A/S) Faber Drinks Aps Shark Energy (Taisho Pharmaceutical Co Ltd) Harboes Bryggeri A/S X Ray Energy (Harboes Bryggeri A/S) Monster Beverage Corp Monster Energy (Monster Beverage Corp) Red Bull Denmark ApS Red Bull (Red Bull GmbH) Royal Unibrew A/S Faxe Kondi Booster (Royal Unibrew A/S) Source: Passport by Euromonitor International © Euromonitor International 2015 www.euromonitor.com FORECAST DEFINITIONS AND METHODOLOGY Energy Drinks These are functional drinks designed to boost energy levels. Often lightly carbonated, these contain high levels of caffeine and a number of added water-soluble vitamins, most often a selection of B vitamins including niacin, pantothenic acid, vitamin B6, and vitamin B12. Ingredients can also include amino acids such as taurine and glucuronolactone, as well as herbal products such as guarana and ginseng. Leading brands in off-trade volume include Red Bull, Monster and RockStar. Methodology This report is derived from Euromonitor International’s Passport information system. Industry research is carried out by a global team of more than 600 in-country analysts and is based on a core set of research techniques: National-level desk research, company research and analysis, store checking, trade interviewing with national players and market analysis International-level desk research, multinational company research and analysis, trade interviewing with international players and market analysis © Euromonitor International 2015 www.euromonitor.com .

Copy Link

Recommended publications

Segmentacija Pivcev Energijskih Pijač V Sloveniji Glede Na Njihove Življenjske Stile
UNIVERZA V LJUBLJANI FAKULTETA ZA DRUŽBENE VEDE Luka Krajnik Segmentacija pivcev energijskih pijač v Sloveniji glede na njihove življenjske stile Diplomsko delo Ljubljana, 2015 UNIVERZA V LJUBLJANI FAKULTETA ZA DRUŽBENE VEDE Luka Krajnik Mentor: izr. prof. dr. Samo Kropivnik Segmentacija pivcev energijskih pijač v Sloveniji glede na njihove življenjske stile Diplomsko delo Ljubljana, 2015 Hvala mentorju dr. Samu Kropivniku za pomoč in nasvete pri izdelavi te diplomske naloge. Hvala staršema, ki sta me že kot majhnega naučila, da je kdaj pa kdaj treba stisniti zobe. Hvala prijateljem za podporo, brez katere bi bilo poletje 2015 veliko težje. Hvala sodelavcem za podporo in razumevanje. Hvala Vida! Segmentacija pivcev energijskih pijač v Sloveniji glede na njihove življenjske stile Življenjski stili so eden izmed odsevov in tudi ”produktov” potrošniške družbe. Dolgo so bili pogojeni z družbenim statusom oziroma ekonomskim razredom, kateremu je nekdo pripadal, danes pa predstavljajo skupni imenovalec posameznikom in skupinam, ki dobrine, čas in prostor trošijo na podobne načine. Preko življenjskega stila posameznik pripoveduje svojo zgodbo sebi in svetu. Eden izmed pomembnih gradnikov življenjskega stila je simbolni kapital, katerega svojim izdelkom in tržnokomunikacijskim naporom v zajetni meri pripenja več milijard evrov vredna industrija energijskih pijač. V diplomski nalogi sem s pomočjo statistične analize primarnih podatkov uspešno podprl domnevo, da je slovenske pivce energijskih pijač na podlagi njihovih življenjskih stilov mogoče razdeliti v več med seboj različnih segmentov: tradicionalne borce, samozavestne srečneže in neobremenjene zmerneže. Ključne besede: življenjski stili, potrošništvo, energijske pijače, razvrščanje v skupine Lifestyle segmentation study of energy drink consumers in Slovenia Today lifestyles are considered as noticeable reflections and “products” of consumer societies.
[Show full text]
Final Project a PROJECTON PEPSICO. STING ENERGY DRINK
Final Project A PROJECT ON PEPSI CO. STING ENERGY DRINK (2011) ------------------------------------------------- Submitted By: FFaarrhhaan Abbiid 11663322--110099000044 Ghulam Shabbir 1632-109007 MBA (Marketing) ------------------------------- Approved by: _________________________________________ _________________________________________ _ Dean Faculty of Marketing Project Supervisor Inner Title A PROJECT ON PEPSI CO. STING ENERGY DRINK A PROJECT SUBMITTED TO THE PIMSAT INSTITUTE OF HIGHER EDUCATION IN FULFILMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER IN BUSINESS ADMINISTRATION (MARKETING) BY FARHAN ABID & GHULAM SHABBIR MASTER IN BUSINESS ADMINISTRATION FACULTY OF MARKETING, PIMSAT INSTITUE OF HIGHER EDUCATION, PAKISTAN 2011 TABLE OF CONTENTS SSeerriiaall DDeessccrriippttiioonn PPaaggeNN oo.. CCeerrttiiffiiccaatteess vviiii--iixx Acknowledgements x DDeeddiiccaattiioonn xxii EExxeeccuuttiivveSS uummmmaarryy xxiiii CChhaapptteerNN oo.11 IInnttrroodduuccttiioon TTo EEnneerrggy DDrriinnkk 1133--1144 11..11 IInnggrreeddiieennttsOO fEE nneerrggyDD rriinnkk 1155--1188 11..22 EEffffeeccttss 1199--2200 11..33 AAtttteemmppttsTTo BBaa nn 2211 11..44 HHiissttoorryy 2222--2244 11..55 CCaaffffeeiinnaatteedAA llccoohhoolliicEE nneerrggyDD rriinnkkss 2255--2266 11..66 AAnnttii--EEnneerrggyDD rriinnkkss 2277 11..77 HHiiddddeenRR iisskks 2277--2288 CChhaapptteerNN oo.22 IInnttrroodduuccttiioonTT oPP eeppssii 2299--3300 22..11 CCoommppaannyOO vveerrvviieeww 3311--3322 22..22 ABB rriieefPP eeppssiHH iissttoorryy 3333--4400 22..33 MMiissssiioonn 4411
[Show full text]
Bottles and Extras Fall 2006 44
44 Fall 2006 Bottles and Extras Fig. 1 Fig. 2 Fig. 3 Fig. 4 Fig. 5 Fig. 6 Fig. 7 Fig. 8 Fig. 9 Fig. 10 Fig. 11 Fig. 12 Fig. 13 Fig. 14 Fig. 16 Fig. 17 Fig. 18 Fig. 19 Fig. 20 Fig. 21 Fig. 22 Fig. 23 Fig. 24 Fig. 25 Fig. 26 Fig. 27 Fig. 28 Fig. 29 Fig. 30 Fig. 31 Fig. 32 Fig. 33 Fig. 34 Fig. 35 Fig. 36 Fig. 37 Fig. 38 Fig. 39 Fig. 40 Fig. 42 Fig. 43 Fig. 45 Fig. 46 Fig. 47 Fig. 48 Fig. 52 Bottles and Extras March-April 2007 45 nationwide distributor of convenience– and dollar-store merchandise. Rosen couldn’t More Energy Drink Containers figure out why Price Master was not selling coffee. “I realized coffee is too much of a & “Extreme Coffee” competitive market,” Rosen said. “I knew we needed a niche.” Rosen said he found Part Two that niche using his past experience of Continued from the Summer 2006 issue selling YJ Stinger (an energy drink) for By Cecil Munsey Price Master. Rosen discovered a company named Copyright © 2006 “Extreme Coffee.” He arranged for Price Master to make an offer and it bought out INTRODUCTION: According to Gary Hemphill, senior vice president of Extreme Coffee. The product was renamed Beverage Marketing Corp., which analyzes the beverage industry, “The Shock and eventually Rosen bought the energy drink category has been growing fairly consistently for a number of brand from Price Master. years. Sales rose 50 percent at the wholesale level, from $653 million in Rosen confidently believes, “We are 2003 to $980 million in 2004 and is still growing.” Collecting the cans and positioned to be the next Red Bull of bottles used to contain these products is paralleling that 50 percent growth coffee!” in sales at the wholesale level.
[Show full text]
Marsha Wagner Reviews
PRSRT STD. U.S. Postage Paid ': Sanibel, FL Permit #33 Postal Patron Since 1961 Week of April 20 -26,2001 Two Sections 40 Pages Free .• . photo by Michael Pistella Saturday, April 21 is Earth Day, the 31st one to be celebrated, and this Julia butterfly from the butterfly garden at Sanibel-Captiva Conservation Foundation butterfly house, is our representative of the event for this week's cover. Marsha Wagner reviews . ! . Qadspell at,the Old Schoolh««se , : '• ,. •— Se0 story on.page 2B.. j 2A • Week of April 20 - 26, 2001 • Islander beverages at the open bar sponsor tent, Excitement builds for Taste of the islands complimentary 2001 Taste T-shirts and By Terri Blackmore lic. To date, some of the best Island eateries lots more. Call today; to become an official General Manager have signed up: The Lazy Flamingo, corporate sponsor. All the ingredients that that go into Timbers, Sanibel Grill, Matzaluna, Seafood Write the date on your calendar — making a successful Taste of the Islands Factory, Island House, The Dunes and May 6, 2001 — if you want to indulge in (TOTI) are now being prepped so the Traders. So hurr up, you guys, contact Anita fabulous food, lots of fun and be enter- 2001 event will be one of the most suc- at CROW or Brian Murty of the restaurant tained by some of the the best bands in cessful ever! Committee president, Anita Committee to sign up and get the details for Southwest Florida. Pinder, is hard at work coordinating with the day of the event. Check the Islander next week to find members to make sure every minor detail Local businesses are showing their CROW'S out who Diane Hertz, of the judges com- is addressed from T-shirts to transporta- support of CROW by becoming corporate mittee, has selected to sample the fabu- tion to the event site.
[Show full text]
Marketing Strategy in Terms of Promotion and Communication for Energy Drinks in Ghana. Case Company: Sinebrychoff Brewery
Mwaawaaru Laaru Sarah MARKETING STRATEGY IN TERMS OF PROMOTION AND COMMUNICATION FOR ENERGY DRINKS IN GHANA. CASE COMPANY: SINEBRYCHOFF BREWERY Business Economics and Tourism 2009 0 FOREWORD It has been a great opportunity for me to research this interesting and demanding topic on the appropriate and right promotion and communication variables in the Ghanaian energy drink market. These commended promotion and communication variables will help Sinebrychoff Oy to evaluate their opportunities of doing business in Ghana. It has been a great experience for me to relate my academic knowledge in exploring and establishing facts about the practicalities involved in the promotion and communication strategies of energy drinks in Ghana. There is no doubt that this research study will serve as a platform for future research studies. The challenges encountered through the process of this research study will also serve as a guide for my future research decisions. I would like to express my gratitude to the many individuals who made this research study a reality. I would like to thank Mr. Jukka Leskinen from Sinebrychoff Oy, Mr. Kristian Ylinen and Mr. Vesa Jaakkola from CYRR Group Ltd for giving me this opportunity. Special thanks to my supervisor Mrs. Nahan- Suomela Rosmeriany for her continued support, suggestions, understanding and guidance through this process of this research. Many thanks also go to Charles Abugre, the Mwaawaaru family and the Suojala family for their great support. This research study would not have being possible without the help and contribution from the Ghana Ministry of Trade and Finance- Domestic Trade Department, Joseph Kojo Akoto, Joseph Faalong and Louis Kuukpen.
[Show full text]
Untitled-1 2 6/11/15 6:51 PM 41725 Inside Cover.Pdf 1 6/16/15 6:44 PM
41725 Outside Cover.pdf 1 6/11/15 6:33 PM Untitled-1 2 6/11/15 6:51 PM 41725 Inside Cover.pdf 1 6/16/15 6:44 PM Table of Contents BOARD OF DIRECTORS & OFFICERS BOARD OF DIRECTORS & OFFICERS continued Letter to Stockholders....1 Rodney C. Sacks Mark S. Vidergauz Form 10-K....3 Chairman of the Board and Lead Independent Director, Report of Independent Registered Public Chief Executive Officer Chief Executive Officer, The Sage Group, LLC Accounting Firm....73 Hilton H. Schlosberg Kathy N. Waller Consolidated Financial Statements....74 Vice Chairman of the Board, Director, Executive Vice President President, Chief Operating Officer, and Chief Financial Officer of The Coca-Cola Company Corporate Directory....113 Chief Financial Officer and Secretary Annual Meeting Registrar and Transfer Agent Mark J. Hall American Stock Transfer & Trust Company The annual meeting of stockholders will be held Director, Chief Marketing Officer, Brooklyn, New York Monster Energy Company at 1:00 pm on Friday, August 7, 2015 at Monster Beverage Corporation, Norman C. Epstein Independent Auditors 1 Monster Way, Corona, CA 92879 Director, Former Managing Director Deloitte & Touche LLP Cheval Property Finance, PLC Costa Mesa, California Gary P. Fayard General Counsel Director, Former Executive Vice President Schulte Roth & Zabel LLP and Chief Financial Officer of The Coca-Cola Company New York, New York Benjamin M. Polk Common Stock Director, Partner, Veritas Capital The Company’s common stock is traded on the NASDAQ Global Select Market system under Sydney Selati the symbol MNST Director, Former President and Chairman of the Board Form 10-K The Galore Group (U.S.A.), Inc.
[Show full text]
A Review of the Health Effects of Stimulant Drinks
A Review of the Health Effects of Stimulant Drinks Final Report A Review of the Health Effects of Stimulant Drinks Contents Foreword i Acknowledgements ii Members of the Stimulant Drinks Committee iii Executive Summary iv 1. Introduction 1 1.1 Background to the Committee 1 1.2 Terms of reference of the Committee 1 1.3 Scope of work of the Committee 1 2. Stimulant Drinks – Definition and Regulatory Framework 3 2.1 Definition of stimulant drinks 3 2.2 Range of stimulant drink products 3 2.3 The growth of the stimulant drink market 4 2.4 Regulations and legislation pertaining to stimulant drinks 4 2.4.1 Ireland and other EU Member States 4 2.4.2 Other international legislation 5 2.5 Summary 6 3. Individual Ingredients of Stimulant Drinks 7 3.1 Introduction 7 3.2 Caffeine 7 3.2.1 Introduction 7 3.2.2 Sources of caffeine and caffeine content 7 3.2.3 Caffeine metabolism 11 3.2.4 Potential effects of caffeine 11 3.2.4.1 Behavioural effects of acute and chronic exposure to caffeine 11 3.2.4.2 Cardiovascular effects of caffeine 11 3.2.4.3 Caffeine and diuresis 12 3.2.5 Groups for special consideration 13 3.2.5.1 Caffeine and pregnancy 13 3.2.5.2 Caffeine and children 13 3.2.5.3 Caffeine and individuals with caffeine sensitivity 14 3.2.6 Drug interactions and caffeine 14 3.2.6.1 Caffeine and alcohol 14 3.2.6.2 Caffeine consumption and tobacco 14 3.2.6.3 Caffeine and analgesics and other prescription medicines 14 3.2.6.4 Caffeine and recreational drugs 14 3.2.7 Caffeine – summary 15 3.3 Guarana 15 3.3.1 Introduction 15 3.3.2 Sources of guarana 15 3.3.3 Potential effects of guarana 16 3.3.4 Guarana – summary 17 A Review of the Health Effects of Stimulant Drinks 3.4 Taurine 17 3.4.1 Introduction 17 3.4.2 Sources of taurine 17 3.4.3 Potential effects of taurine 17 3.4.4 Taurine – summary 19 3.5 Glucuronolactone 19 3.5.1 Introduction 19 3.5.2 Sources of glucuronolactone 19 3.5.3 Potential effects of glucuronolactone 20 3.5.4 Glucuronolactone – summary 20 4.
[Show full text]
Patterns of Caffeinated Energy Drinks Consumption Among Adolescents and Adults in Hail, Saudi Arabia
Food and Nutrition Sciences, 2014, 5, 158-168 Published Online January 2014 (http://www.scirp.org/journal/fns) http://dx.doi.org/10.4236/fns.2014.52021 Patterns of Caffeinated Energy Drinks Consumption among Adolescents and Adults in Hail, Saudi Arabia Mo’ez Al-Islam Ezzat Faris1,2 1Department of Clinical Nutrition, College of Applied Medical Sciences, University of Hail, Hail, KSA; 2Department of Nutrition, Faculty of Pharmacy and Medical Sciences, Petra University, Amman, Jordan. Email: [email protected] Received August 27th, 2013; revised September 27th, 2013; accepted October 5th, 2013 Copyright © 2014 Mo’ez Al-Islam Ezzat Faris. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. In accordance of the Creative Commons Attribution License all Copyrights © 2014 are reserved for SCIRP and the owner of the intellectual property Mo’ez Al-Islam Ezzat Faris. All Copyright © 2014 are guarded by law and by SCIRP as a guardian. ABSTRACT Caffeinated energy drinks have become more popular in the last decades, especially amongst adolescents and young adults in different parts of the globe. The study aims to investigate the frequency of energy-drink con- sumption and associated factors in an arbitrary group of adults and adolescents living in Hail/Saudi Arabia. A cross-sectional study was conducted and included which randomly selected 1062 participants (867 males and 195 females) from universities, colleges, middle-to-higher schools and social settings. Data collection was conducted using a self-administered standard tested questionnaire.
[Show full text]
The Next Wave of Emerging and Niche Beverages, 2018 Edition
The Next Wave of Niche and Emerging Beverages 2018 Edition (Published December 2018. Data through 2017.) More than 400 pages, with extensive text analysis. This report, formerly named Up-and-Coming Beverage For A Full Categories and Companies in the U.S., scrutinizes the always- changing marketplace by identifying and quantifying emerging Catalog of non-alcoholic beverage categories, discussing companies of Reports and growing significance and describing what could be the next big Databases, thing. Go To bmcreports.com INSIDE: REPORT OVERVIEW AVAILABLE FORMAT & A brief discussion of this PRICING report’s key features. 2 Direct Download. TABLE OF CONTENTS Word & PDF format report and 3 quarterly editions of BMC’s U.S. A detailed outline of this Quarterly Category Volume & Wholesale Dollar Reports report’s contents and data (delivered upon publication) tables. 6 $3,995 SAMPLE TEXT AND To learn more, to place an advance order or to inquire about INFOGRAPHICS additional user licenses call: Charlene Harvey +1 212.688.7640 Examples of report text, ext. 1962 [email protected] data content, layout and style. 14 HAVE Contact Charlene Harvey: 212-688-7640 x 1962 ? QUESTIONS? [email protected] Beverage Marketing Corporation 850 Third Avenue, 13th Floor, New York, NY 10022 Tel: 212-688-7640 Fax: 212-826-1255 The answers you need In an industry where innovation is a constant, this report provides in-depth analysis of ways innovation is changing the beverage landscape through the emergence of new categories and brands. It also provides an overview of defining trends spurring developments in new categories. It also looks at the fast-growing liquid refreshment beverage companies, discusses their performance and indicates what makes them noteworthy.
[Show full text]
Quality of Soft Drinks Products in Bangladesh: Analysis in the Framework of ARCH Model
Middle-East Journal of Scientific Research 27 (3): 212-219, 2019 ISSN 1990-9233 © IDOSI Publications, 2019 DOI: 10.5829/idosi.mejsr.2019.212.219 Quality of Soft Drinks Products in Bangladesh: Analysis in the Framework of ARCH Model 1Md. Anwar Hossain, 22Kalipada Sen and Nitai Chakraborty 1Planning and Development Division, Bangladesh Council of Scientific and Industrial Research, Dr. Qudrat-I-Khuda Road, Dhanmondi, Dhaka-1205, Bangladesh. 2Department of Statistics, Qazi Motahar Hossain Building (3rd floor) University of Dhaka, Dhaka 1000, Bangladesh Abstract: The main purpose of this study is to examine the volatility of the quality of Soft Drinks products and its related stylized facts using Autoregressive Conditional Heteroscedastic (ARCH) models. The Soft Drinks products of analysis 57 (fifty seven) data were collected from Institute of Food Science and Technology (IFST), Bangladesh Council of Scientific and Industrial Research (BCSIR), Dhaka over the year 2007 to 2012 in the method of single stage cluster sampling. Volatility as a measure of risk plays an important role in many qualitative decisions in such a situations. The physiochemical analysis data was used to study the volatility in the quality of Soft Drinks products over a 5 years period. The adequacy of selected model tested using Autoregressive Conditional Heteroscedastic -Lagrange Multiplier (ARCH-LM) test. The results of figure 1 to 8 indicate that the volatility in the soft drinks exhibits the low or stable of volatility except Vitamin C (mg/100g) which is highly volatile in this time period. The study concludes that ARCH model explains volatility of the quality of Soft Drinks products.
[Show full text]
Page 1 CATALOG SECTION -1 a B C D E F G H I J K L M N O
CATALOG SECTION -1 ABCD EFG H I JKLMN OPQR STU 0 VWX Y Z 9 1 www.lendingelibrary.tripod.com SECTION -2 TITLES PAGE NO. (EBOOKS) HARRY POTTER 1-6 (EBOOKS) THE COMPLETE CONSPIRACY - 89 EBOOKS 3 BEGINNER DRAWING EBOOKS 3 EBOOKS FOR MAKING CASH 12 HYPNOSIS EBOOKS 15,000+EBOOKS+AUTOMATION 20 ENGLISH-LEARNING EBOOKS 22 EBOOKS ON JOBS RESUMES INTERVIEWS 24 ISLAMIC EBOOKS BY FISABILILLAH PUBLICATIONS 32 FOREX EBOOKS COLLECTION 43 UML AND MDA EBOOKS AND SEVERAL TUTORIALS 32 MUST HAVE HACKERS EBOOKS 49 HEALTH EBOOKS - INC SEX - SMOKING - SKIN – HAIR 57 COOKING E-BOOKS 70 SEXUAL E-BOOKS 82 NEW EBOOKS WITH RESALE 98 DOT NET EBOOKS 126_ORACLE_BOOKS(GREATEST_COLLECTION) 181 EBOOKS ON HEALTH,PERSONAL FINANCE,NUTRITION EDUCATION, ETC A BATCH OF PHYSICS EBOOKS (MECHANICS, QUANTUM, CHEMISTRY, THERMODYNAMICS,), PROBLEMS AND FORMULAS A COLLECTION OF 155 BUSINESS EBOOKS 2 www.lendingelibrary.tripod.com A FEW ENCYCLOPEDIAS A_COLLECTION_OF_FITNESS,_WEIGHTLIFTING,_STRETCHING_EBOOKS ADOBE CS2 EBOOKS ALEISTER CROWLEY RARE COLLECTION AMAZING_PALMISTRY_SECRETS ANNE RICE ARIFICIAL INTELLIGENCE A-Z NON-FICTION BIOTECNOLOGIE EBOOKS PACK2 BIOTECNOLOGIE EBOOKS PACK7 BOOKS[MATHCAD,ANSYS,SOLIDEDGE] BOOKS-MATHS BOTANY EBOOKS CHESS EBOOKS CHESS PROBLEMS & STUDIES BY SUPERKASP CHILDCARE CIRCUITS COMICS COLLECTIONS VOL-1,2,3,4 CISCO REFERENCE SUITE COMICS-ADVENTURES OF TINTIN-THE COMPLETE COLLECTON OF TINTIN- EBOOKS COMPLETE HOME - HOW TO GUIDES 158IN1 (AIO) - EBOOK PDF - DO IT YOURSELF GUIDES COMPTIA A+ CERTIFICATION EBOOKS COMPUTER EBOOKS CD 3 www.lendingelibrary.tripod.com
[Show full text]
2018 Annual Report
TO OUR STOCKHOLDERS I am pleased to report that 2018 represented our 26th consecutive record year of increased gross sales. Net sales rose to $3.8 billion in 2018 from $3.4 billion in 2017. Gross sales rose to $4.4 billion in 2018 from $3.9 billion in 2017. We continue to innovate in the energy drink category and following successful launches earlier this year, we anticipate future introductions of new and exciting beverages and packaging. In particular, in March 2019, we successfully launched Reign Total Body Fuel™, our new line of performance energy drinks. In 2018 and 2019, we continued to transition a number of domestic and international geographies to the system bottlers of The Coca-Cola Company. Our Monster Energy® drinks are now sold in approximately 142 countries and territories globally and our Strategic Brands, comprised of various energy drink brands we acquired from The Coca-Cola Company in 2015, are now sold in approximately 96 countries and territories globally. One or more of our energy drinks are now distributed in approximately 155 countries and territories worldwide. Our Monster Energy® brand participates in the premium segment of the energy drink category in numerous countries as do our Strategic Brands. Our affordable energy brand, notably Predator®, participates in the affordable segment of the energy drink category internationally. Norman C. Epstein, Harold C. Taber, Jr. and Kathy N. Waller are retiring from the Board of Directors effective as of the 2019 Annual Meeting and are not standing for re-election. Mr. Epstein and Mr. Taber have both served on the Board of Directors since 1992, and Ms.
[Show full text]