View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by ScholarlyCommons@Penn University of Pennsylvania ScholarlyCommons Departmental Papers (ASC) Annenberg School for Communication 3-2011 The aB ttle Over the FCC Blue Book: Determining the Role of Broadcast Media in a Democratic Society, 1945–8 Victor Pickard University of Pennsylvania,
[email protected] Follow this and additional works at: http://repository.upenn.edu/asc_papers Part of the Communication Commons Recommended Citation Pickard, V. (2011). The aB ttle Over the FCC Blue Book: Determining the Role of Broadcast Media in a Democratic Society, 1945–8. Media, Culture & Society, 33 (2), 171-191. https://doi.org/10.1177/0163443710385504 This paper is posted at ScholarlyCommons. http://repository.upenn.edu/asc_papers/426 For more information, please contact
[email protected]. The aB ttle Over the FCC Blue Book: Determining the Role of Broadcast Media in a Democratic Society, 1945–8 Abstract During the 1940s a media reform movement of grassroots activists and a progressive Federal Communication Commission (FCC) emerged to challenge the commercial interests consolidating control of US media. A key initiative born out of this movement was the so-called Blue Book, a high-water mark for FCC progressive activism that mandated social responsibility obligations for broadcasters in return for their use of the public airwaves. Ultimately, red-baiting tactics defeated the policy initiatives outlined in the Blue Book and the media reform movement