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Create • Communicate • Connect Statement of Qualifications

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Create • Communicate • Connect Statement of Qualifications CREATE • COMMUNICATE • CONNECT STATEMENT OF QUALIFICATIONS Tampa Orlando South Florida 13014 N. Dale Mabry, #820 SunTrust Building 5645 Coral Ridge Drive, #324 Tampa, FL 33618 4767 New Broad Street Coral Springs, FL 33076 813.751.0478 Orlando, FL 32814 954.656.6616 407.571.2469 www.Valerin-Group.com TABLE OF CONTENTS OUR PRESIDENT 1 OUR TEAM 2 OUR SERVICES 4 PUBLIC RELATIONS 5 PROJECT EXPERIENCE – PUBLIC INVOLVEMENT & PUBLIC INFORMATION 6 MARKETING EXPERIENCE 8 BRANDING AND MARKETING 9 WEBSITES AND SOCIAL MEDIA 11 MULTIMEDIA AND VIDEO 13 CASE STUDY – ALERT TODAY, ALIVE TOMORROW SAFETY CAMPAIGN 15 CASE STUDY – CTFASTRAK 17 CASE STUDY – LAZZARA YACHTS 19 AWARDS & ACCOLADES 21 ABOUT VALERIN Valerin’s talented team of marketing and communications professionals has a proven track record for creating successful, award-winning marketing and branding campaigns, communications strategies, and public awareness plans for a variety of public and private sector clients. With more than 200 years of combined experience and providing services on more than 500 projects, our team has the proven experience and skills to help our customers succeed in accomplishing their marketing and communications goals. OUR PRESIDENT Valerie Ciudad-Real President Account Executive As president of The Valerin Group, Valerie offers an authentic and refreshing approach to client relations, marketing and communications services. Each member of her carefully selected team possesses a wide range of knowledge and expertise, making Valerin extremely versatile in its service offerings and highly capable of achieving the client’s desired goals and outcomes. Valerie guides the firm’s mission, vision and values by promoting a high standard of excellence, and is actively engaged with and supportive of her team, facilitating creativity and collaboration. With more than 26 years of experience in public relations, marketing, and project management, Valerie realizes the importance of effective community outreach and the power of public participation in ensuring project success. 1 OUR TEAM William Ciudad-Real, PE Trudy Gerena Alice Ramos Business Manager Chief Operating Officer | Senior Community Outreach Specialist Bilingual Translation Services Senior Business Consultant Creative Services Senior Community Outreach Specialist William is a strategic, results-oriented Trudy is a skilled graphic artist, public Alice is a seasoned communications professional with over 30 years of information, and community outreach professional with over 18 years of AEC industry experience. Through professional with over 27 years of experience in developing communications situational analyses and open lines experience working with both public and and outreach plans, creating and of communication, William guides private sector clients. She has extensive distributing collateral materials, and and facilitates the assessment of knowledge in the development and coordinating and conducting public organizational strengths and weaknesses; implementation of public information and meetings and special events. Alice is helps to refine goals and objectives; and community awareness plans, is an expert bilingual in English and Spanish and is identifies ways to effectively leverage and at stakeholder interface, and regularly an accomplished Spanish interpreter. maximize relationships, resources and serves as spokesperson to the media. She She provides translation services in opportunities in helping clients to achieve is highly competent in the areas of program both verbal and written forms, using her their organizational goals. management, and media and government communication skills to broaden and relations and communications to further enhance public reach. the enhancement of public outreach initiatives. Experience Sandra Mancil, APR Kelly Hiden Public Involvement | Senior Community Outreach Specialist Communications Specialist Sandra is a highly skilled public relations Kelly’s professional career spans three professional with more than 20 years decades and is heavily concentrated in of experience in providing public providing public involvement for PD&E, information and outreach support. She design, and design-build transportation serves as an effective client representative projects. Kelly’s specialized graphic art in communicating with and responding skills, combined with her careful attention to stakeholder and media inquiries and to technical details, allows her to translate is committed to delivering results that complex project materials into information increase public awareness. Sandra’s that is clear and comprehensible. She genuineness allows her to establish is collaborative and resourceful in the and maintain a positive interface with coordination and development of public members of the media and the public. involvement and outreach programs and initiatives and is intuitive and creative in developing materials that are relevant and effective. 2 Angel Streeter Gardner Tina Allen Cynthia McGrail Community Outreach Specialist Public Relations | Community Outreach Specialist Marketing Coordinator Communications Specialist Angel is an established communications Tina spent nearly 15 years with the Tampa - Cynthia brings over 25 years of strategic professional experienced in community Hillsborough Expressway Authority (THEA) communications, marketing and media outreach and public involvement. providing executive-level support with expertise to Valerin. As the Director of Having worked on major infrastructure a heavy involvement in operational and Incite Austin, she led an award winning projects, Angel is adept at providing project-related initiatives. Throughout team that produced hundreds of high public information, serving as a her time with THEA, Tina engaged in impact public awareness and behavior media spokesperson and engaging regular communications with city and change campaigns for government and with stakeholders. She is well versed county agencies, boards of directors, non-profit clients in transportation, in developing and implementing offices of elected and appointed officials, healthcare, utilities and education. In her community awareness plans, organizing customers, and citizens. Her articulation, most recent role Cynthia led marketing public meetings and developing resourcefulness, ability to collaborate, and public relations for transportation project-specific collateral materials. and keen eye for detail, equip her with technology firm Metropia, Inc. and market As a former newspaper reporter, Angel the dynamics needed to ensure that launches for their mobile app (Metropia) has substantial experience working all elements of tasks and assignments that incentivizes travelers to engage in a with public sector entities, community are completed accurately, timely, and variety of mobility options to help reduce organizations, special interest groups, efficiently. traffic congestion in their communities. elected officials and the general public. Tiffani Wilshire Katie Johnson Chuck Thompson Communications Specialist Senior Marketing | Branding Specialist Creative Director Tiffani is an experienced communications Katie is recognized for her creativity and Over the course of his 32+ year career in professional with a passion for innovative solutions, and is a standout marketing and graphic design, Chuck relationship-building, public engagement for her ability to articulate clients’ has earned multiple gold and silver and achieving client outreach goals and visions across multiple platforms and Addy awards, as well as a Clio award, for objectives. Her 10 years of diverse public communications channels. With over his design work. He specializes in both relations, community outreach, and 15 years of experience directing large, traditional and non-traditional media and social media management experience creative teams and managing successful has served as creative director and project gives her an excellent skill set and strong marketing and branding programs, manager throughout his career. Chuck has communications foundation. Tiffani Katie is an expert at conceptualizing and a proven track record of success in creating has also developed and implemented orchestrating marketing and advertising marketing strategies that effectively strategic communication plans for both campaigns that effectively establish and connect client messages with target private and public-sector clients. She reinforce brand images. audiences through the incorporation of has an in-depth understanding of the a variety of graphic elements to achieve creative collaboration process necessary effective project designs. to facilitate public understanding of the purpose, issues, and benefits of a project. 3 Our Services Public Relations • Public Involvement • Public Information • Community Outreach • Bilingual Translation Services • Special Events Branding and Awareness • Identity Development • Logo Design • Style Guides • Brochures • Newsletters Marketing • Focus Groups / Market Research • Campaign Strategy • Displays / Exhibit Support • Annual Reports • Specialty Promotional Items Advertising • Television Commercials / Infomercials • Radio • Direct Mail • Newspaper / Magazine Ads • Billboards Inbound Marketing • Website Design / Development • Domain Registration / Hosting • Pay Per Click (PPC) Campaigns • Search Engine Optimization (SEO) • Social Media Strategy • Mass Text Messaging • Email Blasts Videography / Photography Commitment • Video Productions • Television Commercials • Documentaries • Public Service Announcements
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