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LYNX® BRAND IDENTITY GUIDE a Visual Style Guide to Our Design Standards

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LYNX® BRAND IDENTITY GUIDE a Visual Style Guide to Our Design Standards LYNX® BRAND IDENTITY GUIDE A Visual Style Guide to Our Design Standards. June 2017 INTRODUCTION The LYNX Brand Identity Guide is a mandatory manual that will ensure consistency by providing standards and specifications for the use of the LYNX trademarked corporate identity. All LYNX printed and multimedia communications will adhere to this manual. This includes all stationery, signage, advertising, publications, websites and social media as well as company uniforms and vehicles. This will guarantee a consistent and cohesive look across all representation of the LYNX trademarked brand. Your LYNX marketing team is here to help you reach your goal. Please fill out a marketing request available under the “main forms” page on inLYNX to begin the process. This will allow marketing to enter it in our queue so we can appropriately prioritize, create and have you approve the top-notch collateral you richly deserve. No marketing/promotional items bearing the LYNX logo are to be purchased without marketing approval. Marketing will assist you and procurement in purchasing any items related to internal or external marketing/ promotions. We have numerous approved contacts in the production industry to make sure you receive quality merchandise. The LYNX Brand Identity Guide will be updated via the marketing communications strategic operational procedures, no less frequently than annually. Your input counts! ® 2 June 2017 LYNX BRND IDENTITY GUIDE THE LOGO The LYNX logo consists of the LYNX Paw icon and the company ACCEPTABLE LYNX LOGO COLORS: name, accompanied by a registered trademark. LYNX official logo color is PMS 233. Solid black is acceptable as well as white if the logo is on a darker colored background. In all instances, the Registered trademark must be present at the end of LYNX as shown below. 2 BLACK WHITE 2 GRAY e e n en n backgrun uen n ee e 100 u e ee n 1 e e 0 EXCEPTIONS e een e e n e e e ee ene ee een e e n e e en e en THE LYNX PAW ICON e n n e ue n e e n e n ne eee e ee ee e THE LYNX BUS SYMBOL e u n e ue n e e n e n ne eee e ee ee e ® 3 June 2017 LYNX THE LOGO INCORRECT USAGE PROXIMITY ee e ee nnu 2 ne e e X X 2 2 2 2 ee e e e ee e e 2 2 X X INCORRECT COLOR USAGE & PROXIMITY EXAMPLE: ee e e neen e ee ue u To serve you better, effective X ® May 15, X times have LYNX been adjusted on Link 18 ee ne e ene ee ne e n e and 58. New times are indicated in red. Link 18 The Link 18 trip departing from Osceola Sq. Mall will depart 10 OSCEOLA SQUARE MALL & VINE ST. MAIN ST. C.C. VALENCIA OSCEOLA OSCEOLA PKWY. WALMART SUPERCENTER BUENAVENTURA BLVD. & OSCEOLA PKWY. & AVE. ORANGE LANDSTREET RD. & HANSEL AVE. HOFFNER AVE. & AVE. ORANGE MICHIGAN ST. 2:49 2:59 3:08 3:21 3:37 3:56 4:05 4:15 X minutes earlier. 2:39 2:49 2:58 3:11 3:29 3:50 4:01 4:13 Link 58 X The Link 58 trip departing from Destination Pkwy. For more information SHINGLE CREEK ORANGE COUNTY CONVENTION CENTER will depart 15 DESTINATION PARKWAY 6:44 6:46 6:55 call 407-841-LYNX minutes earlier. 6:29 6:31 6:40 or visit golynx.com ee e ee e e n u en un ® 4 June 2017 LYNX BRND IDENTITY GUIDE OTHER LYNX LOGOS INCORRECT USAGE PROXIMITY ee e ee nnu 2 ne e e X X 2 2 2 2 ee e e e ee e e 2 2 X X INCORRECT COLOR USAGE & PROXIMITY EXAMPLE: ee e e neen e ee ue u To serve you better, effective X ® May 15, X times have LYNX been adjusted on Link 18 ee ne e ene ee ne e n e and 58. New times are indicated in red. Link 18 The Link 18 trip departing from Osceola Sq. Mall will depart 10 OSCEOLA SQUARE MALL & VINE ST. MAIN ST. C.C. VALENCIA OSCEOLA OSCEOLA PKWY. WALMART SUPERCENTER BUENAVENTURA BLVD. & OSCEOLA PKWY. & AVE. ORANGE LANDSTREET RD. & HANSEL AVE. HOFFNER AVE. & AVE. ORANGE MICHIGAN ST. 2:49 2:59 3:08 3:21 3:37 3:56 4:05 4:15 X minutes earlier. 2:39 2:49 2:58 3:11 3:29 3:50 4:01 4:13 Link 58 X The Link 58 trip departing from Destination Pkwy. For more information SHINGLE CREEK ORANGE COUNTY CONVENTION CENTER will depart 15 DESTINATION PARKWAY 6:44 6:46 6:55 call 407-841-LYNX minutes earlier. 6:29 6:31 6:40 or visit golynx.com ee e ee e e n u en un ® 5 June 2017 LYNX TYPOGRAPHY Typography is an essential element to the LYNX Brand. Consistent use of approved fonts is required to keep within our design standards. Each component of our brand family will require various fonts as noted below. LYNX Fonts in General: LYNX Schedule Book: Helvetica Family Bauhus demi Century Gothic Classical Bold Condensed Sans Century Gothic Bold Eurostile Bold Condensed Frutiger Lt Std 45 Light Business Cards: Frutiger Lt Std 55 Roman Meta Bold Italic Frutiger Lt Std 57 Condensed Meta Bold Roman Frutiger Lt Std 65 Bold Meta Book Italic Frutiger Lt Std 66 Bold Italic Meta Book Roman Frutiger Lt Std 75 Black Frutiger Lt Std 77 Black Condensed Newsletter: Frutiger Lt Std 87 Extra Black Condensed Agenda Family Times Regular Agenda Light Universe 57 Condensed Agenda Light Condensed Universe 57 Condensed Oblique Agenda Medium Extra Condensed Universe 67 Bold Condensed Oblique Agenda Medium Italic Agenda Bold LYNX Schedule Brochures & Maps: Agenda Bold Condensed See accompanying pages for fonts. Agenda Black Sansumi Demi Bold Regular ITC Franklin Gothic St. Demi Compressed Hand of Sean Bada Bing Newsletter Note: Various other fonts are acceptable if complimentary to the design and feel. ® 6 June 2017 LYNX BRND IDENTITY GUIDE TYPOGRAPHY LYNX PRESS RELEASE Logo: Upper left LYNX to Offer Tunes in the Terminal Summer Concert Series Header: 16 pt Arial Bold Subheader (If applicable): Dateline: ORLANDO, Fla. Weekly Food Truck Bazaar Added this Year 12 pt Arial Italic (Month, Day, Year) ORLANDO, Fla. (June 23, 2014) – Once again the Central Florida Regional First Reference: The Central Transportation Authority (LYNX) downtown terminal will host some hot music and cool tunes. Florida Regional Transportation Authority (LYNX) Every Tuesday 11:30 a.m. July 1-29, a free hour-long Tunes in the Terminal concert will showcase musical talent from Central Florida entertainers at LYNX Central Station (LCS). Added this year will be a weekly food truck bazaar featuring some of Central Florida’s Body: 1.5 space paragraph best culinary delights on wheels. Those scheduled to participate will be 900 Degreez Pizza, 12 pt Times New Roman Mama’s Fixins, The Yum Yum Cupcake Truck, KBurgers and the Korean BBQ Taco Box. The first musical performance will be singer, songwriter Evan Taylor Jones. Last year Jones performed his soul and acoustic set at more than 100 shows around the state. Throughout the summer passengers and simply those passing by LCS will hear music ranging from pop to classical tunes. The agency views these shows as a way to thank passengers for their loyalty and ridership through a fun, entertaining and grooving experience. More information will be provided during July on golynx.com, facebook.com/golynx and via Twitter @lynxbusorlando. Music* Food Truck* x July 1 – Evan Taylor Jones 900 Degreez Pizza x July 8 – The Gerry Williams Band Mama’s Fixins x July 15 – Laura Figueroa The Yum Yum Cupcake Truck x July 22 – Levi White KBurgers x July 29 – Loi Head Korean BBQ Taco Box *Schedule subject to change. -LYNX- Closing Footer: -LYNX- For more information please contact Matt Friedman, Director of Marketing Communications, Info Footer: 12 pt Times at 407-254-6206 or [email protected]. New Roman Italic ® 7 June 2017 LYNX TYPOGRAPHY SUPERSTOP BROCHURE Front Cover, Back Cover and Welcome Information ® 8 June 2017 LYNX BRND IDENTITY GUIDE TYPOGRAPHY SUPERSTOP BROCHURE Bus Service Frequency and Can’t Find Your Link Table ® 9 June 2017 LYNX TYPOGRAPHY SUPERSTOP BROCHURE Route Map ® 10 June 2017 LYNX BRND IDENTITY GUIDE OTHER LYNX BRANDS Services offered by Central Florida Regional Transportation Authority (LYNX). VanPool Traditional LYMMO logo FastLink Xpress Note: Like the LYNX logo, all instances of the the traditional LYMMO logo must have the registered trademark. ® 11 June 2017 LYNX SCHEDULES & MAPS Schematic Map Not to Scale WASHINGTON SHORES SUPERSTOP BUS SERVICE FREQUENCY To plan your trip or view full bus schedule visit golynx.com Walmart EFFECTIVE AUGUST 2014 - ALL BUS SERVICE FREQUENCIES ARE APPROXIMATE AND SUBJECT TO CHANGE LEGEND 20 Times indicate departures from the BEGINNING of the route Diagrams show major points on each Link – buses make additional local stops along the way Princeton St Mercy Dr Mercy Regular Links PKWYJOHN YOUNG PRINCETON INBOUND NORTHBOUND INBOUND Service every 30 minutes 20 to LYNX Central Station 24 to Washington Shores SuperStop 303 to Washington Shores or better during day times WD JUDGE DR Service every 60 minutes MONDAY–SUNDAY/HOLIDAY or less frequently Select Service PINE HILLS ORLANDO COLONIAL DR LYNX Brochure Pocket Guide 303 Central Princeton St Mercy Dr/ Washington LYNX Central Premium Outlets Conroy Rd/ Bruton Blvd/ Washington Shores Connecting Links Amelia St Station Walmart Colonial Dr Shores SuperStop Station - Bay M I-Drive Millenia Blvd Prince Hall Blvd SuperStop Ave Hughey Old Winter Garden Rd Dollins Ave FastLinks approximate 12 25 45 approximate 11 18 24 All Star Disney’s Downtown Disney Washington Shores Colonial Dr/ time away > time away > mins Resort Hollywood Studio W Side Transfer Ctr SuperStop John Young Pkwy Stops only as shown 408 319 mins mins mins mins mins KIRKMAN RD Central Blvd BROCHURE 20 MINS AFTER THE HOUR MINS AFTER THE HOUR SunRail line and station Hill Rd Cottage 21 21 MON–FRI SAT SUN/HOL MON–FRI SAT SUN/HOL WELCOME ABOARD! Edgemoor St PM SERVICE Fanfair Ave Fanfair Church St FIRST TRIP 4:51 am 4:51 am 5:53 am FIRST TRIP 6:26 am 6:26 am 6:56 am SEE ROUTE SCHEDULES FOR DETAILED INFO ORANGE TRL BLOSSOM Pkwy John Young WASHINGTON 20 Garland Ave ALL-DAY :50 :50 :53 ALL-DAY :26 :26 :56 4:40 5:04 5:20 5:53 6:00 LYNX operates 85 Links to great places Citrus U Malibu St Bowl LAST TRIP 9:50 pm• 9:50 pm• 7:54 pm LAST TRIP 5:26 pm 5:26 pm 5:56 pm throughout Central Florida.
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