LYNX® BRAND IDENTITY GUIDE A Visual Style Guide to Our Design Standards.
June 2017 INTRODUCTION
The LYNX Brand Identity Guide is a mandatory manual that will ensure consistency by providing standards and specifications for the use of the LYNX trademarked corporate identity. All LYNX printed and multimedia communications will adhere to this manual. This includes all stationery, signage, advertising, publications, websites and social media as well as company uniforms and vehicles. This will guarantee a consistent and cohesive look across all representation of the LYNX trademarked brand.
Your LYNX marketing team is here to help you reach your goal. Please fill out a marketing request available under the “main forms” page on inLYNX to begin the process. This will allow marketing to enter it in our queue so we can appropriately prioritize, create and have you approve the top-notch collateral you richly deserve.
No marketing/promotional items bearing the LYNX logo are to be purchased without marketing approval. Marketing will assist you and procurement in purchasing any items related to internal or external marketing/ promotions. We have numerous approved contacts in the production industry to make sure you receive quality merchandise.
The LYNX Brand Identity Guide will be updated via the marketing communications strategic operational procedures, no less frequently than annually.
Your input counts!
® 2 June 2017 LYNX BR ND IDENTITY GUIDE THE LOGO
The LYNX logo consists of the LYNX Paw icon and the company ACCEPTABLE LYNX LOGO COLORS: name, accompanied by a registered trademark. LYNX official logo color is PMS 233. Solid black is acceptable as well as white if the logo is on a darker colored background. In all instances, the Registered trademark must be present at the end of LYNX as shown below.