Santa Cruz Bicycles Was Founded on One Objective: to Make Mountain Bikes That Are “Simply Advanced”

Part II: Juliana Part Part I: Santa Cruz Part 2019 Dealer Book CRUZ CRUZ SANTA SANTA BICYCLES

SANTA CRUZ & JULIANA BICYCLES 19

831-459-7560 2841 Mission2841 Street Santa Bicycles Cruz Santa CA Cruz, 95060 B2B: B2B: vip.santacruzbicycles.com Website: santacruzbicycles.com Website: CONTENTS

Part I: Santa Cruz Part II: Juliana Stories: Why Juliana?

Manifestation 2 A Bike that Fits 155

Quality 5 A Bike that Performs 156

No Missed Rides 6 A Bike that Inspires 159

Carbon 9 A Bike for Life 160

VPP 11 Product:

Bikes as a Force for Good 12 Furtado 162

Product: Joplin 176

Reserve Wheels 14 Roubion 186

5010 18 Strega 196

Blur 35 Bronson 46 Miscellaneous Chameleon 63 Contact and Legal information 204

Highball 73

Hightower 83

Hightower LT 83

Jackal 103

Nomad 109

Stigmata 123

Tallboy 131

V10 143 A MANIFESTATION, NOT A MANIFESTO

Santa Cruz Bicycles was founded on one objective: to make mountain bikes that are “Simply Advanced”.

Pioneering technology that results in bikes that perform exceptionally well and are built to last means Santa Cruz Bicycle owners suffer no missed rides.

We offer a lifetime of rider support because we’ve been focusing on building “Quality Bicycles Since 1994”.

Every model is built to custom specifications by skilled bike fans who understand and appreciate our products. Their obsession for quality translates to making better experiences for riders.

We believe bikes are a force for good so we foster responsible attitudes towards trails, our business operations, our employees, and the people that ride our bikes. QUALITY BIKES

The fundamental quality of a Santa Cruz bike is that it is quality.

We make exceptionally refined bikes that have the finest ride quality and are built to last. They’re reliable, serviceable, and backed by the legendary Santa Cruz lifetime warranty and rider support.

Everything we do is so riders can ride their bike more – whether that’s by making shit that doesn’t break, providing a lifetime of confidence in our product, supporting events that leave a positive mark, or supporting the trails we all need to ride our bikes and the people building and maintaining them.

In a world of hyperbole and questionable behavior, we’re doing our best to say it straight and do what we say. We have our beliefs about how to make a happier world (more bike rides), and riders that share that goal come first in every move we make. NO MISSED RIDES

Rider Support We refine the details of our bikes (cable stops, guards, Because we focus on the mantra of ‘quality bicycles’ routing, protection) and we only use proven standards; all from drawing board through testing to production, we’re to make it easier to live with and increase the functional confident in our product, and we offer a lifetime warranty lifespan of the bikes we make. on all Santa Cruz frames and Reserve wheels. With a frame’s foundation complete, the component spec Our bikes are like Rocky Balboa (if Rocky were a lot of each model is chosen to complement it. We choose smarter): designed to take a beating and keep getting components with priority given to the rider who’ll be out back up to take another swing at the championship belt. using the bike on the trails around the world. The several We do the hard work designing and building them so it’s thousand configurations in our bike line gives everyone easy for riders (or local bike shop mechanics) to keep options—materials, suspension, colors, wheel size, travel. their bike running better, for longer, with less expense Moreover, we employ riders to put bikes together in- and, ultimately, no missed rides. house, in Santa Cruz, just a block from the trailhead.

Lifetime warranty on all frames and Reserve wheels. We Do It Lifetime pivot bearing replacement. Our obsession has led us to, despite contemporary wisdom, to try to do everything in-house. You can’t get High-quality components using easier-to-find spares. exceptional results doing things the same old way. To We aim to stock replacement hardware and repair tools ensure our quality standards are met, we design, test and for a minimum of 10 years. assemble everything ourselves. We research, prototype, and ride new designs in Santa Cruz, California before Simply Advanced releasing the design to our own carbon manufacturing We’ve always kept to the recipe of building bikes that facility. followed the ‘simply advanced’ ethos because it supports how we ride and live. We invested in our manufacturing facility because it’s the only way to ensure advancements made in our test lab Revenge Of The EngiNerds remain proprietary and quality can be absolutely assured. 100% of our front triangles and swingarms undergo a The engineering team steer the direction of our whole battery of inspections for alignment and dimensional company. They tell us what we’re building, when we’re stability by a Santa Cruz employee. The links and building it, and why we should shut up and just trust them. bearings are pressed and torqued to spec, the swing Hell, our CEO is the former head of engineering at Santa arm attached, and the shock inserted. In Santa Cruz, a Cruz. The same obsessive attention to ride quality now team of mechanics, much like the ones who work in bike gets applied everywhere in the company. shops across the country, build the bike to order, with the build kit you requested, in the color you want. Our highly A corporate consultant told us we should consider dexterous team of nipple tweakers build all of our wheels “targeting customer research to find underleveraged on-site before being lovingly placed in a box to be sent to categories and untapped market segments to steer our you: a trusted, service-oriented, and mechanically-minded product pipeline to maximize revenue,” but we don’t. local retailer. Instead we give the engineers and designers free rein to create the right bike, at the right time. These enginerds There are easier and cheaper ways to do all of this, but are riders who find personal fulfillment creating great this is the way we can be sure of the quality of the bicycles bikes, rather than steered by a committee of marketers we put into your hands to ride on trails around the world. or corporate tyrants trying to trademark the name of a riding style. Substance leads.

This commitment to craft is apparent when you get up close to one of our bikes. They’re free of redundant details and the form is purely functional, unadorned with flourishes of egomaniacal designers. Discipline is required to simplify a bike rather than add ‘signature’ bulges and swoops that serve no real purpose.

2019 Dealer Book 7 CARBON

We don’t just use carbon to build bikes because it looks cool and everyone is doing it. We pioneer advanced materials and production methods to build the most durable and high-performance bicycles because it’s the way to ensure that riders can just enjoy riding their bike. Our experience with carbon production allows us to build bikes that are so reliable that we can provide an anxiety- reducing lifetime warranty to accompany them.

We design, test, and prototype our carbon technology in Santa Cruz, California. Our carbon lab gives us the capacity to research carbon layup optimization that we can apply to our production frames, and research and test new manufacturing processes and techniques. Our production bikes are strong as hell, and we feel we have a good handle on our toolbox of materials, but having the carbon facility in the same building as the engineers allows us to push our understanding forward, and take advantage of emerging materials technology.

Our frames are manufactured in our exclusive carbon frame factory, named SkyBox. We founded this manufacturing facility ourselves because we wanted to be able to control how our designs were produced, to ensure quality control, and to make sure the advancements we design remain proprietary to us (we’re not being selfish, it just sucks when someone peers over your shoulder to get the answer you’ve worked hard to figure out).

What’s more, if something needs improving, we have the capacity and capability to change it, before it gets into your hands. There is no other mountain bike brand in the world that does what we do.

2019 Dealer Book 9 VPP®

We’ve been using VPP® suspension since 2001. Rather than contracting a series of kooky inventors to try to build ever more complex and wack-a-doo suspension designs or proprietary shocks so the Marketing department has something to talk about, we’ve stuck with what is an extremely versatile and high-performance mechanism. VPP® is designed to work with the best available technology from suspension manufacturers that will be supported long-term. It doesn’t require novelty shocks and hardware that offers dubious long-term support.

Squish good, pedal good… VPP® can be optimized to strike the right balance between pedaling efficiency and all-out bump chomping prowess. The suspension on our cross-country bikes is tuned so that every ounce of energy a rider can generate is transferred to the forward trajectory. And our bigger- hitting, longer travel bikes are exceptionally capable of isolating impacts from the rider so they can ride harder with more confidence in the very worst terrain.

No breaky... Short, counter-rotating links connect the front and rear triangles to create an extremely robust chassis. Simple linkages contain the pivot points to prevent slop from developing over time; grease ports make it serviceable; and pivots run on large diameter axles and bearings, which we offer free lifetime replacement for.

Upper vs Lower-Link mounted shock A lot’s happened in the past 18 years, but we’ve been hard at work on VPP the whole time. Conceptually, it’s no different than it was back in 2001, but you don’t have to look very far back to see the progression of our mastery of the design. The lower-link mounted shock first appeared on the V10—a bike free of constraints like that pesky front derailleur, and stayed there for a while. The lower-link mounted shock configuration gives a very progressive- linear rate with excellent small bump, mid-stroke support and great bottom out resistance. Sounds rad, right? It is, and we’ve been able to apply what we learned on the V10 to the latest iterations of Nomad and Bronson. Does that mean upper-link VPP is dead? Not even close. It provides an unrivaled pedaling platform and good bottom-out resistance—traits that have Danny Mac reaching for his 5010 as his main ride. It’s all about versatility.

2019 Dealer Book 11 BIKES AS A FORCE FOR GOOD

We don’t just believe in quality bicycles, we believe in quality of life for everyone and everything.

We want to make an awesome place to work, so that great people will come here to join the mission: Make the best bikes and have fun doing it.

We believe that without trails and access to them nobody’s having fun, so we support organizations and individuals that are doing the hard work as stewards of singletrack.

We recognize that a business of any size has an impact on the environment, so we’re striving to do what we can to lower our impact and support our employees, athletes, and customers to do the same.

We support our retail partners because local bike shops build community, share the stoke and create the next generation of riders with local events and activities.

• 90% of the electricity used to design and build your bike in Santa Cruz is powered by solar.

• SCB employees have ridden 16.530 miles to work since we started counting a few years back.

• 100% of the packaging that comes into the Factory is reused or recycled.

• We make bikes that last a long time and can be repaired (available spares, easy repairs).

• We treat our employees fairly, and work to build diversity reflecting our community.

• 94% of the beer we drink comes from within 15 miles (probably).

• We donate and raise more than a quarter million bucks a year to support trails and riders.

• We partner with events that benefit local communities and their trails.

• We match all staff donations to access and trail advocacy groups.

2019 Dealer Book 13 RESERVE WHEELS

Durability, guaranteed Build and service Santa Cruz Reserve wheels are built on the highest These wheels are built in Santa Cruz, California with quality carbon rims on the market. Our confidence in the quality parts. We’ve always taken great pains to use design and strength of our wheels is backed up by a readily-available, standard parts on our bikes, and our lifetime warranty, just like our frames. Lifetime warranty. rims are no different. J-bend spokes, mechanical-lock No gimmicks. Not limited. If you do actually manage to nipples (that you can access without taking the tire and break one our rims while out riding, we’ll replace it for rim strip off), and hubs from highly respected companies free. And because missing a ride sucks, we aim to get a (DT Swiss, Industry Nine, and Chris King) make building replacement to you fast. good wheels easier for us, and maintaining the wheels or finding spares a lot easier for you. Strength and reliability Our goal from the very beginning has been to make the strongest wheels on the market. Whether it’s a sunset lap with friends or a race run against the clock, a broken wheel ruins any ride. We set strength and impact resistance as our highest priority, but strength doesn’t have to mean uncomfortably stiff. Our wheels are compliant enough to avoid that harsh “wooden” ride that gives some carbon rims a bad name. We only make offroad bikes at Santa Cruz, so we have the privilege of being able to focus purely on the mountain bike experience. Everything from the thickness of rim beads to external spoke hole reinforcements comes purely from our experience of knowing what riders need at every level—from international racing to your local trails.

Mountain bike-specific testing While designing them from the ground up we spent a lot of time making sure the rims were strong enough, light enough, and durable enough. We designed new test protocols in our carbon lab, we learned every minutiae of wheel and rim design, and then we took them out in the real world to get abused. Danny MacAskill, the Syndicate, and the Santa Cruz Enduro Team have all given their seal of approval on test samples and now production models.

Balanced ride quality A common complaint about some carbon wheels has been their harsh ride. Santa Cruz Bicycles Carbon Engineer, Nick McCrae says the Reserves attempted to mitigate the “overly stiff” issue from two angles--the rim profile and the wheel build itself. With a profile width-to- height ratio of 1.5-to-1, and a 28-spoke, three-cross build, Reserves balance compliance and stiffness.

The rim profile is also asymmetric, which, in combination with the wide bracing angle afforded by boost hubs, allows a nearly even spoke tension between drive and non-drive spokes, adding to the wheel’s overall durability.

2019 Dealer Book 15 RESERVE WHEELS

Shown: Reserve 27 / 29” Industry 9 Hubs

SPECS Reserve 27 Reserve 30 Reserve 37 Reserve 25 Reserve 27 Reserve 30

Wheel Size 27.5 inches 27.5 inches 27.5 inches 29 inches 29 inches 29 inches Internal Width 27mm 30mm 37mm 25mm 27mm 30mm External Width 33.5mm 37.4mm 43.2mm 30.6mm 34.0mm 36.4mm ERD 557mm 551mm 558mm 594mm 590mm 590mm Asym Offset 4mm 5mm 4mm 3mm 4mm 4mm Spoke Count 28 28 28 28 28 28 Rim Weight 435g 470g 450g 390g 455g 490g Rec. Tire Width 2.0-2.5” 2.3-2.6” 2.3-3” 40mm-2.4” 2.0-2.5” 2.3-2.6in Wheelset Weights DT350 Hubs 1677g 1751g 1740g 1607g 1755g 1831g I9 Hubs 1657g 1731g 1720g 1587g 1735g 1811g Chris King Hubs 1789g 1863g 1852g 1719g 1867g 1943g

FEATURES

• 29-inch wheels in three widths - 25, 27 and 30mm internal • Sapim Alloy Secure Lock Nipples • 27.5-inch wheels in two widths - 27 and 30mm internal • External nipple access for easy servicing • 28-spoke, 3x lacing • Built in Santa Cruz, California. • DT Swiss Competition Race double-butted spokes • Lifetime Warranty • Available with DT Swiss 350 or Industry 9 Torch hubs

2019 Dealer Book 17 5010

The 5010 is the most fun you can have on two off-road wheels, and is Danny MacAskill’s wee bike of choice. Turning trails into pumptracks and logs into launches, this bike begs to spend as much time above the ground as on it.

A laser sharp, agile trail whip that turns on a dime and loves to pop and play. The 130mm-travel 5010 sports short chainstays and a low BB for a uniquely playful character and an insatiable appetite for negotiating steep, technical climbs. When it’s time to descend, the bike’s 66.2/66.5-degree head tube angle (adjusted via flip chip) and generous reach/short stem combo equate to precise, confident handling.

This short-travel pocket rocket is packaged to be fast and nimble yet tough enough to take a beating. From dirt to rocky tech, 4X to BMX, this bike doesn’t give a XXXX what you do with it.

The 5010’s balance and poise makes takes riders from uncertain neophyte to fledgling flyboy. While some bikes are good at going up and down the 5010 is a bike that’s great at going up, down, left, right, triangle, square, up, up, up and away!

The upper-link driven shock VPP suspension is configured to be sharp and responsive. A firm beginning stroke makes for a responsive, snappy pedaling and provides support for small bump, bump-jump playfulness, while the progressive curve offers the bottom-out resistance to make it feel like there’s a lot more travel than there actually is.

There’s also more than enough tire clearance to run just about any size tire. We spec a variety of tire/rim combos, including 2.6-inch tires on Reserve 37 rims because we feel it’s the sweet spot of rock crawling traction and sportiness, but there’s room to run 2.8-inch tires if that’s your thing.

It’s considered the deep cut in the Santa Cruz range by the riders, like Danny MacAskill, who really know. While people busily overbike, 5010 owners get to the source. It’s the thrasher’s tool.

2019 Dealer Book 19 2019 Dealer Book 21 5010

5010 CC XX1 Reserve - Purple GEOMETRY XS (Low / High) S (Low / High) M (Low / High) L (Low / High) XL (Low / High)

Reach 387 / 390mm 417 /420mm 437 / 440mm 457 / 460mm 487 / 490mm Stack 573 / 570mm 591 / 589mm 600 / 598mm 609 / 607mm 636 / 634mm Head Tube Angle 66.2 / 66.5° 66.2 / 66.5° 66.2 / 66.5° 66.2 / 66.5° 66.2 / 66.5° Head Tube Length 100mm 120mm 130mm 140mm 170mm Seat Tube Angle 74.9 / 75.2° 74.9 / 75.2° 74.9 / 75.2° 74.9 / 75.2° 74.9 / 75.2° Seat Tube Length 370mm 380mm 405mm 430mm 460mm Chainstay 426 / 425mm 426 / 425mm 426 / 425mm 426 / 425mm 426 / 425mm Front Center 679mm 717mm 741mm 765mm 807mm BB Height 330 / 334mm 330 / 334mm 330 / 334mm 330 / 334mm 330 / 334mm BB Drop 24 / 20mm 24 / 20mm 24 / 20mm 24 / 20mm 24 / 20mm Wheelbase 1106mm 1143 / 1142mm 1167 / 1166mm 1191 / 1190mm 1233 / 1232mm Top Tube Length 539 / 538mm 575 / 574mm 598 / 598mm 621 / 620mm 661 / 660mm Standover 684 / 690m 704 / 710mm 707 / 713mm 708 / 713mm 707 / 712mm

FEATURES

• 130mm VPP® rear travel, 130mm fork • 66.5-degree HTA and steep seat tube optimal for climbing • 27.5-inch wheels and ‘overforking’ • Available in CC, C carbon and aluminum • Made for: fun, frolicking, rock-crawling, hopping, and back- • Santa Cruz Reserve 27 and Reserve 37 (with 2.6-inch tires) yard/backcountry play-biking. carbon wheel option • At home on: flowy to moderately-aggressive trails 5010 C S Reserve - Matte Carbon • Clearance for up to 2.8-inch tires (and mud) • Sizes: XS, S, M, L, XL

2019 Dealer Book 23 KITS 5010

5010 A • D 27.5 5010 A • D 27.5+ 5010 A • R 27.5 5010 A • R 27.5+

Frame Aluminum 27.5/27.5+ 130mm Travel VPP™ Frame Aluminum 27.5/27.5+ 130mm Travel VPP™ Frame Aluminum 27.5/27.5+ 130mm Travel VPP™ Frame Aluminum 27.5/27.5+ 130mm Travel VPP™

Shock FOX Float Performance DPS Shock FOX Float Performance DPS Shock FOX Float Performance DPS Shock FOX Float Performance DPS

Fork RockShox Recon RL, 130mm, 27.5" Fork RockShox Recon RL, 130mm, 27.5" Fork FOX Rhythm 34, 130mm, 27.5" Fork FOX Rhythm 34, 130mm, 27.5"

R. Derailleur SRAM NX Long Cage, 11spd R. Derailleur SRAM NX Long Cage, 11spd R. Derailleur SRAM NX Eagle, 12spd R. Derailleur SRAM NX Eagle, 12spd

F. Derailleur N/A F. Derailleur N/A F. Derailleur N/A F. Derailleur N/A

Chainguide N/A Chainguide N/A Chainguide N/A Chainguide N/A

Shifters SRAM NX, 11spd Shifters SRAM NX, 11spd Shifters SRAM NX Eagle, 12spd Shifters SRAM NX Eagle, 12spd

Brakes SRAM Level Brakes SRAM Level Brakes SRAM Guide T Brakes SRAM Guide T

Rotors Avid Centerline 180mm Rotors Avid Centerline 180mm Rotors Avid Centerline 180mm Rotors Avid Centerline 180mm

Race Face Ride, 32t - 170mm (XS-S), 175mm Race Face Ride, 32t - 170mm (XS-S), 175mm SRAM NX Eagle 148 DUB, 32t - 170mm (XS-S), SRAM NX Eagle 148 DUB, 32t - 170mm (XS-S), Crankset (M-XL) Crankset (M-XL) Crankset 175mm (M-XL) Crankset 175mm (M-XL)

Cassette SRAM PG1130, 11spd, 11-42t Cassette SRAM PG1130, 11spd, 11-42t Cassette SRAM PG1230, 12spd, 11-50t Cassette SRAM PG1230, 12spd, 11-50t

Chain SRAM PC1110, 11spd Chain SRAM PC1110, 11spd Chain SRAM NX Eagle, 12spd Chain SRAM NX Eagle, 12spd

Handlebar Race Face Ride Handlebar Race Face Ride Handlebar Race Face Ride Handlebar Race Face Ride

Stem Race Face Ride Stem Race Face Ride Stem Race Face Ride Stem Race Face Ride

Grips Santa Cruz Palmdale Grips Grips Santa Cruz Palmdale Grips Grips Santa Cruz Palmdale Grips Grips Santa Cruz Palmdale Grips

Headset Cane Creek 10 IS Integrated Headset Headset Cane Creek 10 IS Integrated Headset Headset Cane Creek 10 IS Integrated Headset Headset Cane Creek 10 IS Integrated Headset

Seatpost Race Face Ride, 31.6, 400mm Seatpost Race Face Ride, 31.6, 400mm Seatpost Race Face Aeffect, 31.6 Seatpost Race Face Aeffect, 31.6

Saddle WTB Silverado Comp Saddle Saddle WTB Silverado Comp Saddle Saddle WTB Silverado Race Saddle Saddle WTB Silverado Race Saddle

Front Tire Maxxis Minion DHF, 27.5"x2.3", EXO TR Front Tire Maxxis Minion DHF, 27.5"x2.6", DC EXO TR Front Tire Maxxis Minion DHF, 27.5"x2.3", EXO TR Front Tire Maxxis Minion DHF, 27.5"x2.6", DC EXO TR

Rear Tire Maxxis Minion DHR2, 27.5"x2.3", EXO TR Rear Tire Maxxis Rekon, 27.5"x2.6", DC EXO TR Rear Tire Maxxis Minion DHR2, 27.5"x2.3", EXO TR Rear Tire Maxxis Rekon, 27.5"x2.6", DC EXO TR

Tubes/Sealant Stan’s Sealant Tubes/Sealant Stan’s Sealant Tubes/Sealant Stan’s Sealant Tubes/Sealant Stan’s Sealant

Front Hub SRAM MTH 716, 15x110, Torque Cap, 32h Front Hub SRAM MTH 716, 15x110, Torque Cap, 32h Front Hub SRAM MTH 716, 15x110, 32h Front Hub SRAM MTH 716, 15x110, 32h

Rear Hub SRAM MTH 746, 12x148, 32h Rear Hub SRAM MTH 746, 12x148, 32h Rear Hub SRAM MTH 746, 12x148, 32h Rear Hub SRAM MTH 746, 12x148, 32h

Rim WTB ST i25 TCS 2.0 27.5" Rims Rim WTB ST i35 TCS 2.0 27.5" Rims Rim WTB ST i25 TCS 2.0 27.5" Rims Rim WTB ST i35 TCS 2.0 27.5" Rims

Spokes DT Swiss Competition Spokes DT Swiss Competition Spokes DT Swiss Competition Spokes DT Swiss Competition

2019 Dealer Book 25 KITS 5010

5010 A • S 27.5 5010 A • S 27.5+ 5010 C • R 27.5 5010 C • R 27.5+

Frame Aluminum 27.5/27.5+ 130mm Travel VPP™ Frame Aluminum 27.5/27.5+ 130mm Travel VPP™ Frame Carbon C 27.5/27.5+ 130mm Travel VPP™ Frame Carbon C 27.5/27.5+ 130mm Travel VPP™

Shock FOX DPX2 Float Performance Shock FOX DPX2 Float Performance Shock FOX Float Performance DPS Shock FOX Float Performance DPS

Fork FOX 34 Float Performance, 130mm, 27.5" Fork FOX 34 Float Performance, 130mm, 27.5" Fork FOX Rhythm 34, 130mm, 27.5" Fork FOX Rhythm 34, 130mm, 27.5"

R. Derailleur SRAM GX Eagle, 12spd R. Derailleur SRAM GX Eagle, 12spd R. Derailleur SRAM NX Eagle, 12spd R. Derailleur SRAM NX Eagle, 12spd

F. Derailleur N/A F. Derailleur N/A F. Derailleur N/A F. Derailleur N/A

Chainguide N/A Chainguide N/A Chainguide N/A Chainguide N/A

Shifters SRAM GX Eagle, 12spd Shifters SRAM GX Eagle, 12spd Shifters SRAM NX Eagle, 12spd Shifters SRAM NX Eagle, 12spd

Brakes SRAM Guide R Brakes SRAM Guide R Brakes SRAM Guide T Brakes SRAM Guide T

Rotors Avid Centerline 180mm Rotors Avid Centerline 180mm Rotors Avid Centerline 180mm Rotors Avid Centerline 180mm

SRAM Stylo 7K 148 DUB, 32t - 170mm (XS-S), SRAM Stylo 7K 148 DUB, 32t - 170mm (XS-S), SRAM NX Eagle 148 DUB, 32t - 170mm (XS-S), SRAM NX Eagle 148 DUB, 32t - 170mm (XS-S), Crankset 175mm (M-XL) Crankset 175mm (M-XL) Crankset 175mm (M-XL) Crankset 175mm (M-XL)

Cassette SRAM XG1275 Eagle, 12spd, 10-50t Cassette SRAM XG1275 Eagle, 12spd, 10-50t Cassette SRAM PG1230, 12spd, 11-50t Cassette SRAM PG1230, 12spd, 11-50t

Chain SRAM GX Eagle, 12spd Chain SRAM GX Eagle, 12spd Chain SRAM NX Eagle, 12spd Chain SRAM NX Eagle, 12spd

Handlebar Race Face Ride Handlebar Race Face Ride Handlebar Race Face Ride Handlebar Race Face Ride

Stem Race Face Aeffect R, 50mm Stem Race Face Aeffect R, 50mm Stem Race Face Ride Stem Race Face Ride

Grips Santa Cruz Palmdale Grips Grips Santa Cruz Palmdale Grips Grips Santa Cruz Palmdale Grips Grips Santa Cruz Palmdale Grips

Headset Cane Creek 40 IS Integrated Headset Headset Cane Creek 40 IS Integrated Headset Headset Cane Creek 10 ZS Headset Headset Cane Creek 10 IS Integrated Headset

Seatpost RockShox Reverb Stealth, 31.6 Seatpost RockShox Reverb Stealth, 31.6 Seatpost Race Face Aeffect, 31.6 Seatpost Race Face Aeffect, 31.6

Saddle WTB Silverado Pro Saddle Saddle WTB Silverado Pro Saddle Saddle WTB Silverado Race Saddle Saddle WTB Silverado Race Saddle

Maxxis Minion DHF, 27.5"x2.6", 3C Terra EXO Maxxis Minion DHF, 27.5"x2.3", EXO TR Maxxis Minion DHF, 27.5"x2.6", DC EXO TR Front Tire Maxxis Minion DHF, 27.5"x2.3", 3C EXO TR Front Tire TR Front Tire Front Tire

Rear Tire Maxxis Minion DHR2, 27.5"x2.3", EXO TR Rear Tire Maxxis Rekon, 27.5"x2.6", 3C Terra EXO TR Rear Tire Maxxis Minion DHR2, 27.5"x2.3", EXO TR Rear Tire Maxxis Rekon, 27.5"x2.6", DC EXO TR

Tubes/Sealant Stan’s Sealant Tubes/Sealant Stan’s Sealant Tubes/Sealant Stan’s Sealant Tubes/Sealant Stan’s Sealant

Front Hub DT Swiss 370, 15x110, 32h Front Hub DT Swiss 370, 15x110, 32h Front Hub SRAM MTH 716, 15x110, 32h Front Hub SRAM MTH 716, 15x110, 32h

Rear Hub DT Swiss 370, 12x148, XD, 32h Rear Hub DT Swiss 370, 12x148, XD, 32h Rear Hub SRAM MTH 746, 12x148, 32h Rear Hub SRAM MTH 746, 12x148, 32h

Rim RaceFace AR Offset 27 27.5" Rims Rim RaceFace AR Offset 35 27.5" Rims Rim WTB ST i25 TCS 2.0 27.5" Rims Rim WTB ST i35 TCS 2.0 27.5" Rims

Spokes DT Swiss Competition Spokes DT Swiss Competition Spokes DT Swiss Competition Spokes DT Swiss Competition

2019 Dealer Book 27 KITS 5010

5010 C • S 27.5 5010 C • S 27.5+ 5010 C • S 27.5 RESERVE 5010 C • S 27.5+ RESERVE

Frame Carbon C 27.5/27.5+ 130mm Travel VPP™ Frame Carbon C 27.5/27.5+ 130mm Travel VPP™ Frame Carbon C 27.5/27.5+ 130mm Travel VPP™ Frame Carbon C 27.5/27.5+ 130mm Travel VPP™

Shock FOX DPX2 Float Performance Shock FOX DPX2 Float Performance Shock FOX DPX2 Float Performance Shock FOX DPX2 Float Performance

Fork FOX 34 Float Performance, 130mm, 27.5" Fork FOX 34 Float Performance, 130mm, 27.5" Fork FOX 34 Float Performance, 130mm, 27.5" Fork FOX 34 Float Performance, 130mm, 27.5"

R. Derailleur SRAM GX Eagle, 12spd R. Derailleur SRAM GX Eagle, 12spd R. Derailleur SRAM GX Eagle, 12spd R. Derailleur SRAM GX Eagle, 12spd

F. Derailleur N/A F. Derailleur N/A F. Derailleur N/A F. Derailleur N/A

Chainguide N/A Chainguide N/A Chainguide N/A Chainguide N/A

Shifters SRAM GX Eagle, 12spd Shifters SRAM GX Eagle, 12spd Shifters SRAM GX Eagle, 12spd Shifters SRAM GX Eagle, 12spd

Brakes SRAM Guide R Brakes SRAM Guide R Brakes SRAM Guide R Brakes SRAM Guide R

Rotors Avid Centerline 180mm Rotors Avid Centerline 180mm Rotors Avid Centerline 180mm Rotors Avid Centerline 180mm

SRAM Stylo 7K 148 DUB, 32t - 170mm (XS-S), SRAM Stylo 7K 148 DUB, 32t - 170mm (XS-S), SRAM Stylo 7K 148 DUB, 32t - 170mm (XS-S), SRAM Stylo 7K 148 DUB, 32t - 170mm (XS-S), Crankset 175mm (M-XL) Crankset 175mm (M-XL) Crankset 175mm (M-XL) Crankset 175mm (M-XL)

Cassette SRAM XG1275 Eagle, 12spd, 10-50t Cassette SRAM XG1275 Eagle, 12spd, 10-50t Cassette SRAM XG1275 Eagle, 12spd, 10-50t Cassette SRAM XG1275 Eagle, 12spd, 10-50t

Chain SRAM GX Eagle, 12spd Chain SRAM GX Eagle, 12spd Chain SRAM GX Eagle, 12spd Chain SRAM GX Eagle, 12spd

Handlebar Race Face Ride Handlebar Race Face Ride Handlebar Race Face Ride Handlebar Race Face Ride

Stem Race Face Aeffect R, 50mm Stem Race Face Aeffect R, 50mm Stem Race Face Aeffect R, 50mm Stem Race Face Aeffect R, 50mm

Grips Santa Cruz Palmdale Grips Grips Santa Cruz Palmdale Grips Grips Santa Cruz Palmdale Grips Grips Santa Cruz Palmdale Grips

Headset Cane Creek 40 ZS Headset Headset Cane Creek 40 IS Integrated Headset Headset Cane Creek 40 ZS Headset Headset Cane Creek 40 IS Integrated Headset

Seatpost RockShox Reverb Stealth, 31.6 Seatpost RockShox Reverb Stealth, 31.6 Seatpost RockShox Reverb Stealth, 31.6 Seatpost RockShox Reverb Stealth, 31.6

Saddle WTB Silverado Pro Saddle Saddle WTB Silverado Pro Saddle Saddle WTB Silverado Pro Saddle Saddle WTB Silverado Pro Saddle

Maxxis Minion DHF, 27.5"x2.6", 3C Terra EXO Maxxis Minion DHF, 27.5"x2.6", 3C Terra EXO Front Tire Maxxis Minion DHF, 27.5"x2.3", 3C EXO TR Front Tire TR Front Tire Maxxis Minion DHF, 27.5"x2.3", 3C EXO TR Front Tire TR

Rear Tire Maxxis Minion DHR2, 27.5"x2.3", EXO TR Rear Tire Maxxis Rekon, 27.5"x2.6", 3C Terra EXO TR Rear Tire Maxxis Minion DHR2, 27.5"x2.3", EXO TR Rear Tire Maxxis Rekon, 27.5"x2.6", 3C Terra EXO TR

Tubes/Sealant Stan’s Sealant Tubes/Sealant Stan’s Sealant Tubes/Sealant Stan’s Sealant Tubes/Sealant Stan’s Sealant

Front Hub DT Swiss 370, 15x110, 32h Front Hub DT Swiss 370, 15x110, 32h Front Hub DT Swiss 370, 15x110, 28h Front Hub DT Swiss 370, 15x110, 28h

Rear Hub DT Swiss 370, 12x148, XD, 32h Rear Hub DT Swiss 370, 12x148, XD, 32h Rear Hub DT Swiss 370, 12x148, XD, 28h Rear Hub DT Swiss 370, 12x148, XD, 28h

Rim RaceFace AR Offset 27 27.5" Rims Rim RaceFace AR Offset 35 27.5" Rims Rim Santa Cruz Reserve 27 27.5" Carbon Rim Santa Cruz Reserve 37 27.5" Carbon

Spokes DT Swiss Competition Spokes DT Swiss Competition Spokes DT Swiss Competition Race Spokes DT Swiss Competition Race

2019 Dealer Book 29 KITS 5010

5010 CC • X01 27.5 5010 CC • X01 27.5+ 5010 CC • X01 27.5 RESERVE 5010 CC • X01 27.5+ RESERVE

Frame Carbon CC 27.5/27.5+ 130mm Travel VPP™ Frame Carbon CC 27.5/27.5+ 130mm Travel VPP™ Frame Carbon CC 27.5/27.5+ 130mm Travel VPP™ Frame Carbon CC 27.5/27.5+ 130mm Travel VPP™

Shock FOX DPX2 Float Performance Elite Shock FOX DPX2 Float Performance Elite Shock FOX DPX2 Float Performance Elite Shock FOX DPX2 Float Performance Elite

Fork FOX 34 Float Performance Elite, 130mm, 27.5" Fork FOX 34 Float Performance Elite, 130mm, 27.5" Fork FOX 34 Float Performance Elite, 130mm, 27.5" Fork FOX 34 Float Performance Elite, 130mm, 27.5"

R. Derailleur SRAM X01 Eagle, 12spd R. Derailleur SRAM X01 Eagle, 12spd R. Derailleur SRAM X01 Eagle, 12spd R. Derailleur SRAM X01 Eagle, 12spd

F. Derailleur N/A F. Derailleur N/A F. Derailleur N/A F. Derailleur N/A

Chainguide N/A Chainguide N/A Chainguide N/A Chainguide N/A

Shifters SRAM X01 Eagle, 12spd Shifters SRAM X01 Eagle, 12spd Shifters SRAM X01 Eagle, 12spd Shifters SRAM X01 Eagle, 12spd

Brakes SRAM Guide RSC Brakes SRAM Guide RSC Brakes SRAM Guide RSC Brakes SRAM Guide RSC

Rotors Avid Centerline 180mm Rotors Avid Centerline 180mm Rotors Avid Centerline 180mm Rotors Avid Centerline 180mm

SRAM X1 Eagle Carbon 148 DUB, 32t - 170mm SRAM X1 Eagle Carbon 148 DUB, 32t - 170mm SRAM X1 Eagle Carbon 148 DUB, 32t - 170mm SRAM X1 Eagle Carbon 148 DUB, 32t - 170mm Crankset (XS-S), 175mm (M-XL) Crankset (XS-S), 175mm (M-XL) Crankset (XS-S), 175mm (M-XL) Crankset (XS-S), 175mm (M-XL)

Cassette SRAM XG1295 Eagle, 12spd, 10-50t Cassette SRAM XG1295 Eagle, 12spd, 10-50t Cassette SRAM XG1295 Eagle, 12spd, 10-50t Cassette SRAM XG1295 Eagle, 12spd, 10-50t

Chain SRAM X01 Eagle, 12spd Chain SRAM X01 Eagle, 12spd Chain SRAM X01 Eagle, 12spd Chain SRAM X01 Eagle, 12spd

Handlebar SCB AM Carbon Handlebar SCB AM Carbon Handlebar SCB AM Carbon Handlebar SCB AM Carbon

Stem Race Face Aeffect R, 50mm Stem Race Face Aeffect R, 50mm Stem Race Face Aeffect R, 50mm Stem Race Face Aeffect R, 50mm

Grips Santa Cruz Palmdale Grips Grips Santa Cruz Palmdale Grips Grips Santa Cruz Palmdale Grips Grips Santa Cruz Palmdale Grips

Headset Cane Creek 40 ZS Headset Headset Cane Creek 40 IS Integrated Headset Headset Cane Creek 40 ZS Headset Headset Cane Creek 40 IS Integrated Headset

Seatpost RockShox Reverb Stealth, 31.6 Seatpost RockShox Reverb Stealth, 31.6 Seatpost RockShox Reverb Stealth, 31.6 Seatpost RockShox Reverb Stealth, 31.6

Saddle WTB Silverado Team Saddle Saddle WTB Silverado Team Saddle Saddle WTB Silverado Team Saddle Saddle WTB Silverado Team Saddle

Tubes/Sealant Stan’s Sealant Tubes/Sealant Stan’s Sealant Tubes/Sealant Stan’s Sealant Tubes/Sealant Stan’s Sealant

Front Hub DT Swiss 350, 15x110, 28h Front Hub DT Swiss 350, 15x110, 28h Front Hub DT Swiss 350, 15x110, 28h Front Hub DT Swiss 350, 15x110, 28h

Rear Hub DT Swiss 350, 12x148, XD, 28h Rear Hub DT Swiss 350, 12x148, XD, 28h Rear Hub DT Swiss 350, 12x148, XD, 28h Rear Hub DT Swiss 350, 12x148, XD, 28h

Rim RaceFace ARC Offset 27 27.5" Rims Rim RaceFace ARC Offset 35 27.5" Rims Rim Santa Cruz Reserve 27 27.5" Carbon Rim Santa Cruz Reserve 37 27.5" Carbon

Spokes DT Swiss Competition Spokes DT Swiss Competition Spokes DT Swiss Competition Race Spokes DT Swiss Competition Race

2019 Dealer Book 31 KITS 5010

5010 CC • XTR 27.5 RESERVE 5010 CC • XTR 27.5+ RESERVE 5010 CC • XX1 27.5 RESERVE 5010 CC • XX1 27.5+ RESERVE

Frame Carbon CC 27.5/27.5+ 130mm Travel VPP™ Frame Carbon CC 27.5/27.5+ 130mm Travel VPP™ Frame Carbon CC 27.5/27.5+ 130mm Travel VPP™ Frame Carbon CC 27.5/27.5+ 130mm Travel VPP™

Shock FOX DPX2 Float Factory Kashima Shock FOX DPX2 Float Factory Kashima Shock FOX DPX2 Float Factory Kashima Shock FOX DPX2 Float Factory Kashima

Fork FOX 34 Float Factory, 130mm, 27.5" Fork FOX 34 Float Factory, 130mm, 27.5" Fork FOX 34 Float Factory, 130mm, 27.5" Fork FOX 34 Float Factory, 130mm, 27.5"

R. Derailleur Shimano XTR M9100 SGS, 11/12spd R. Derailleur Shimano XTR M9100 SGS, 11/12spd R. Derailleur SRAM XX1 Eagle, 12spd R. Derailleur SRAM XX1 Eagle, 12spd

F. Derailleur N/A F. Derailleur N/A F. Derailleur N/A F. Derailleur N/A

Chainguide N/A Chainguide N/A Chainguide N/A Chainguide N/A

Shifters Shimano XTR M9100 SL, 12spd, I-Spec Shifters Shimano XTR M9100 SL, 12spd, I-Spec Shifters SRAM XX1 Eagle, 12spd Shifters SRAM XX1 Eagle, 12spd

Brakes Shimano XTR M9120 Brakes Shimano XTR M9120 Brakes SRAM Guide Ultimate Brakes SRAM Guide Ultimate

Shimano XTR Ice. Tech Rotors, Centerlock, Shimano XTR Ice. Tech Rotors, Centerlock, Avid Centerline 180mm Avid Centerline 180mm Rotors 180mm Rotors 180mm Rotors Rotors Shimano XTR M9120 148, 32t - 170mm (XS-S), Shimano XTR M9120 148, 32t - 170mm (XS-S), SRAM XX1 Eagle 148 DUB, 32t - 170mm (XS-S), SRAM XX1 Eagle 148 DUB, 32t - 170mm (XS-S), Crankset 175mm (M-XL) Crankset 175mm (M-XL) Crankset 175mm (M-XL) Crankset 175mm (M-XL)

Cassette Shimano XTR, 12spd, 10-51 Cassette Shimano XTR, 12spd, 10-51 Cassette SRAM XG1295 Eagle, 12spd, 10-50t Cassette SRAM XG1295 Eagle, 12spd, 10-50t

Chain Shimano XTR, 12spd, w/ Quick Link Chain Shimano XTR, 12spd, w/ Quick Link Chain SRAM XX1 Eagle, 12spd Chain SRAM XX1 Eagle, 12spd

Handlebar SCB AM Carbon Handlebar SCB AM Carbon Handlebar SCB AM Carbon Handlebar SCB AM Carbon

Stem Race Face Turbine R, 50mm Stem Race Face Turbine R, 50mm Stem Race Face Turbine R, 50mm Stem Race Face Turbine R, 50mm

Grips Santa Cruz Palmdale Grips Grips Santa Cruz Palmdale Grips Grips Santa Cruz Palmdale Grips Grips Santa Cruz Palmdale Grips

Headset Cane Creek 110 ZS Headset Headset Cane Creek 110 IS Integrated Headset Headset Cane Creek 110 ZS Headset Headset Cane Creek 110 IS Integrated Headset

Seatpost RockShox Reverb Stealth, Discrete Lever, 31.6 Seatpost RockShox Reverb Stealth, Discrete Lever, 31.6 Seatpost RockShox Reverb Stealth, 31.6 Seatpost RockShox Reverb Stealth, 31.6

Saddle WTB Silverado Team Saddle Saddle WTB Silverado Team Saddle Saddle WTB Silverado Team Saddle Saddle WTB Silverado Team Saddle

Maxxis Minion DHF, 27.5"x2.6", 3C Terra EXO Maxxis Minion DHF, 27.5"x2.3", 3C EXO TR Maxxis Minion DHF, 27.5"x2.6", 3C Terra EXO Front Tire Maxxis Minion DHF, 27.5"x2.3", 3C EXO TR Front Tire TR Front Tire Front Tire TR

Tubes/Sealant Stan’s Sealant Tubes/Sealant Stan’s Sealant Tubes/Sealant Stan’s Sealant Tubes/Sealant Stan’s Sealant

Front Hub DT Swiss 240, 15x110, Centerlock, 28h Front Hub DT Swiss 240, 15x110, Centerlock, 28h Front Hub I9, 15x110, 28h Front Hub I9, 15x110, 28h

Rear Hub DT Swiss 240, 12x148, HG, Centerlock, 28h Rear Hub DT Swiss 240, 12x148, HG, Centerlock, 28h Rear Hub I9, 12x148, XD, 28h Rear Hub I9, 12x148, XD, 28h

Rim Santa Cruz Reserve 27 27.5" Carbon Rim Santa Cruz Reserve 37 27.5" Carbon Rim Santa Cruz Reserve 27 27.5" Carbon Rim Santa Cruz Reserve 37 27.5" Carbon

Spokes DT Swiss Competition Race Spokes DT Swiss Competition Race Spokes DT Swiss Competition Race Spokes DT Swiss Competition Race

2019 Dealer Book 33 BLUR

The Blur is our ride fast, ride far, ride-harder-than-your- heart-can-take XC race bike. Light enough to scorch hot laps and tough enough to endure a long-distance beating, the Blur does it all without compromise. No matter how demanding your next XC endeavor, the Blur is ready to go full gas, 24/7.

Make no mistake, at just 2060g this is our lightest ever 100mm full suspension frame. The ultra efficient VPP® suspension design, complemented by a dual remote lockout and super stiff carbon frame, means you’ve got more thrust on demand than SpaceX. The one-piece carbon VPP® rear triangle shares a similar twin upright architecture to our World Cup-winning downhill bikes. Paired with a one-piece carbon front end it delivers a lateral stiffness and tracking ability you just don’t see on featherweight bikes of this genre. Confidence-inspiring geometry and components worth their salt allow you to take those sketchy overtaking lines that are the difference between getting on the podium or ‘winning’ the wooden spoon.

2019 Dealer Book 35 2019 Dealer Book 37 BLUR

Blur CC XX1 Reserve - Sunset GEOMETRY S M L XL

Reach 420mm 440mm 460mm 490mm Stack 579mm 588mm 598mm 612mm Head Tube Angle 69° 69° 69° 69° Head Tube Length 90mm 100mm 110mm 125mm Seat Tube Angle 74° 74° 74° 74° Seat Tube Length 405mm 430mm 470mm 520mm Chainstay 432mm 432mm 432mm 432mm Front Center 681mm 704mm 728mm 763mm BB Height 328mm 328mm 328mm 328mm BB Drop 42mm 42mm 42mm 42mm Wheelbase 1113mm 1136mm 1160mm 1195mm Top Tube Length 575mm 597mm 621mm 656mm Standover 722mm 722mm 723mm 730mm

FEATURES

• 29-inch wheels bottom bracket, two bottle cage mounts • 100mm VPP® rear travel, 100 or 110mm travel fork • Made for: Battery acid thighs and blood-in-throat XC and • Available in CC and C carbon endurance racing efforts • Santa Cruz Reserve 25 carbon wheel option • At home on: Wide open, fast, and technical cross country • Dual remote lockouts (most builds) trails Blur C S Reserve - Matte Carbon • Internal dropper compatibility, internal cables, threaded • Sizes: S, M, L, XL

2019 Dealer Book 39 KITS BLUR

BLUR C • R 29 BLUR C • S 29 BLUR C • S 29 RESERVE BLUR CC • X01 29

Frame Carbon C 29” 100mm Travel VPP™ Frame Carbon C 29” 100mm Travel VPP™ Frame Carbon C 29” 100mm Travel VPP™ Frame Carbon CC 29” 100mm Travel VPP™

Shock FOX Float Performance DPS Shock FOX Float Performance Elite DPS, w/ Remote Shock FOX Float Performance Elite DPS, w/ Remote Shock FOX Float Performance Elite DPS, w/ Remote

FOX Rhythm 32, 100mm, 29" FOX Step-Cast 32 Performance, 100mm, 29", FOX Step-Cast 32 Performance, 100mm, 29", FOX Step-Cast 32 Performance Elite, 100mm Fork Fork w/ Remote Fork w/ Remote Fork 29", w/ Remote

R. Derailleur SRAM NX Eagle, 12spd R. Derailleur SRAM GX Eagle, 12spd R. Derailleur SRAM GX Eagle, 12spd R. Derailleur SRAM X01 Eagle, 12spd

F. Derailleur N/A F. Derailleur N/A F. Derailleur N/A F. Derailleur N/A

Chainguide N/A Chainguide N/A Chainguide N/A Chainguide N/A

Shifters SRAM NX Eagle, 12spd Shifters SRAM GX Eagle, 12spd Shifters SRAM GX Eagle, 12spd Shifters SRAM X01 Eagle, 12spd

Brakes SRAM Level T Brakes SRAM Level TL Brakes SRAM Level TL Brakes SRAM Level TLM

Rotors Avid Centerline 160mm Rotors Avid Centerline 160mm Rotors Avid Centerline 160mm Rotors SRAM CLX Center Lock 160mm

SRAM NX Eagle 148 DUB, 34t - 170mm (S), SRAM Stylo 7K 148 DUB, 34t - 170mm (S), SRAM Stylo 7K 148 DUB, 34t - 170mm (S), SRAM X1 Eagle Carbon 148 DUB, 34t - 170mm Crankset 175mm (M-XL) Crankset 175mm (M-XL) Crankset 175mm (M-XL) Crankset (S), 175mm (M-XL)

Cassette SRAM PG1230, 12spd, 11-50t Cassette SRAM XG1275 Eagle, 12spd, 10-50t Cassette SRAM XG1275 Eagle, 12spd, 10-50t Cassette SRAM XG1295 Eagle, 12spd, 10-50t

Chain SRAM NX Eagle, 12spd Chain SRAM GX Eagle, 12spd Chain SRAM GX Eagle, 12spd Chain SRAM X01 Eagle, 12spd

Handlebar RaceFace Aeffect Handlebar RaceFace Aeffect Handlebar RaceFace Aeffect Handlebar SCB XC Carbon Flat

Stem RaceFace Aeffect Stem Stem RaceFace Aeffect Stem Stem RaceFace Aeffect Stem Stem Syntace LiteForce Stem

Grips ESI Chunky Grips Grips ESI Chunky Grips Grips ESI Chunky Grips Grips ESI Chunky Grips

Headset Cane Creek 10 IS Integrated Headset Headset Cane Creek 40 IS Integrated Headset Headset Cane Creek 40 IS Integrated Headset Headset Cane Creek 40 IS Integrated Headset

Seatpost Race Face Ride, 31.6, 400mm Seatpost Syntace P6, 31.6x400mm Seatpost Syntace P6, 31.6x400mm Seatpost Syntace P6 Carbon HiFlex, 31.6, 400mm

Saddle WTB Silverado Race Saddle Saddle WTB Silverado Pro Saddle Saddle WTB Silverado Pro Saddle Saddle WTB Silverado Team Saddle

Front Tire Maxxis Aspen, 29"x2.25", EXO TR Front Tire Maxxis Aspen, 29"x2.25", EXO TR Front Tire Maxxis Aspen, 29"x2.25", EXO TR Front Tire Maxxis Aspen, 29"x2.25", EXO TR

Rear Tire Maxxis Aspen, 29"x2.25", EXO TR Rear Tire Maxxis Aspen, 29"x2.25", EXO TR Rear Tire Maxxis Aspen, 29"x2.25", EXO TR Rear Tire Maxxis Aspen, 29"x2.25", EXO TR

Tubes/Sealant Stan’s Sealant Tubes/Sealant Stan’s Sealant Tubes/Sealant Stan’s Sealant Tubes/Sealant Stan’s Sealant

Front Hub SRAM MTH 716, 15x110, 32h Front Hub DT Swiss 370, 15x110, 32h Front Hub DT Swiss 370, 15x110, 28h Front Hub DT Swiss 350, 15x110, Centerlock, 28h

Rear Hub SRAM MTH 746, 12x148, 32h Rear Hub DT Swiss 370, 12x148, XD, 32h Rear Hub DT Swiss 370, 12x148, XD, 28h Rear Hub DT Swiss 350, 12x148, Centerlock, XD, 28h

Rim WTB ST i23 TSC 2.0 29" Rims Rim RaceFace AR Offset 25 29" Rims Rim Santa Cruz Reserve 25 29" Carbon Rim RaceFace ARC Offset 25 29" Rims

Spokes DT Swiss Competition Spokes DT Swiss Competition Spokes DT Swiss Competition Race Spokes DT Swiss Competition Race

2019 Dealer Book 41 KITS BLUR

BLUR CC • X01 TR 29 BLUR CC • X01 TR 29 RESERVE BLUR CC • XTR 29 RESERVE BLUR CC • XTR TR 29 RESERVE

Frame Carbon CC 29” 100mm Travel VPP™ Frame Carbon CC 29” 100mm Travel VPP™ Frame Carbon CC 29” 100mm Travel VPP™ Frame Carbon CC 29” 100mm Travel VPP™

Shock FOX Float Performance Elite DPS, w/ Remote Shock FOX Float Performance Elite DPS, w/ Remote Shock FOX Float Factory Kashima DPS, w/ Remote Shock FOX Float Factory Kashima DPS, w/ Remote

Fox Step-Cast 34 Float Performance Elite, Fox Step-Cast 34 Float Performance Elite, FOX Step-Cast 32 Factory, 100mm, 29", w/ Fork 110mm, 29" Fork 110mm, 29" Fork Remote Fork Fox Step-Cast 34 Float Factory, 110mm, 29"

R. Derailleur SRAM X01 Eagle, 12spd R. Derailleur SRAM X01 Eagle, 12spd R. Derailleur Shimano XTR M9100 SGS, 11/12spd R. Derailleur Shimano XTR M9100 SGS, 11/12spd

F. Derailleur N/A F. Derailleur N/A F. Derailleur N/A F. Derailleur N/A

Chainguide N/A Chainguide N/A Chainguide N/A Chainguide N/A

Shifters SRAM X01 Eagle, 12spd Shifters SRAM X01 Eagle, 12spd Shifters Shimano XTR M9100 SL, 12spd, I-Spec Shifters Shimano XTR M9100 SL, 12spd, I-Spec

Brakes SRAM Level TLM Brakes SRAM Level TLM Brakes Shimano XTR M9100 Brakes Shimano XTR M9100

SRAM CLX Centerlock Rotors, 180mm Front, SRAM CLX Centerlock Rotors, 180mm Front, Shimano XTR Ice. Tech Rotors, Centerlock, Shimano XTR Ice. Tech Rotors, Centerlock, Rotors 160mm Rear Rotors 160mm Rear Rotors 160mm Rotors 180mm Front, 160mm Rear SRAM X1 Eagle Carbon 148 DUB, 34t - 170mm SRAM X1 Eagle Carbon 148 DUB, 34t - 170mm Shimano XTR M9120 148, 34t - 170mm (S), Shimano XTR M9120 148, 34t - 170mm (S), Crankset (S), 175mm (M-XL) Crankset (S), 175mm (M-XL) Crankset 175mm (M-XXL) Crankset 175mm (M-XL)

Cassette SRAM XG1295 Eagle, 12spd, 10-50t Cassette SRAM XG1295 Eagle, 12spd, 10-50t Cassette Shimano XTR, 12spd, 10-51 Cassette Shimano XTR, 12spd, 10-51

Chain SRAM X01 Eagle, 12spd Chain SRAM X01 Eagle, 12spd Chain Shimano XTR, 12spd, w/ Quick Link Chain Shimano XTR, 12spd, w/ Quick Link

Handlebar SCB XC Carbon Flat Handlebar SCB XC Carbon Flat Handlebar SCB XC Carbon Flat Handlebar SCB XC Carbon Flat

Stem Syntace LiteForce Stem Stem Syntace LiteForce Stem Stem Syntace LiteForce Stem Stem Syntace LiteForce Stem

Grips ESI Chunky Grips Grips ESI Chunky Grips Grips ESI Chunky Grips Grips ESI Chunky Grips

Headset Cane Creek 40 IS Integrated Headset Headset Cane Creek 40 IS Integrated Headset Headset Cane Creek AER IS Integrated Headset Headset Cane Creek AER IS Integrated Headset

Seatpost RockShox Reverb Stealth, 31.6 Seatpost RockShox Reverb Stealth, 31.6 Seatpost Syntace P6 Carbon HiFlex, 31.6, 400mm Seatpost RockShox Reverb Stealth, Discrete Lever, 31.6

Saddle WTB Silverado Team Saddle Saddle WTB Silverado Team Saddle Saddle WTB Silverado Carbon Saddle Saddle WTB Silverado Carbon Saddle

Front Tire Maxxis Rekon, 29"x2.25", 3C EXO TR Front Tire Maxxis Rekon, 29"x2.25", 3C EXO TR Front Tire Maxxis Aspen, 29"x2.25", EXO TR Front Tire Maxxis Rekon, 29"x2.25", 3C EXO TR

Rear Tire Maxxis Rekon, 29"x2.25", 3C EXO TR Rear Tire Maxxis Rekon, 29"x2.25", 3C EXO TR Rear Tire Maxxis Aspen, 29"x2.25", EXO TR Rear Tire Maxxis Rekon, 29"x2.25", 3C EXO TR

Tubes/Sealant Stan’s Sealant Tubes/Sealant Stan’s Sealant Tubes/Sealant Stan’s Sealant Tubes/Sealant Stan’s Sealant

Front Hub DT Swiss 350, 15x110, Centerlock, 28h Front Hub DT Swiss 350, 15x110, Centerlock, 28h Front Hub DT Swiss 240, 15x110, Centerlock, 28h Front Hub DT Swiss 240, 15x110, Centerlock, 28h

Rear Hub DT Swiss 350, 12x148, Centerlock, XD, 28h Rear Hub DT Swiss 350, 12x148, Centerlock, XD, 28h Rear Hub DT Swiss 240, 12x148, HG, Centerlock, 28h Rear Hub DT Swiss 240, 12x148, HG, Centerlock, 28h

Rim RaceFace ARC Offset 25 29" Rims Rim Santa Cruz Reserve 25 29" Carbon Rim Santa Cruz Reserve 25 29" Carbon Rim Santa Cruz Reserve 25 29" Carbon

Spokes DT Swiss Competition Race Spokes DT Swiss Competition Race Spokes DT Swiss Competition Race Spokes DT Swiss Competition Race

2019 Dealer Book 43 KITS

BLUR CC • XX1 29 RESERVE BLUR CC • XX1 TR 29 RESERVE

Frame Carbon CC 29” 100mm Travel VPP™ Frame Carbon CC 29” 100mm Travel VPP™

Shock FOX Float Factory Kashima DPS, w/ Remote Shock FOX Float Factory Kashima DPS, w/ Remote

FOX Step-Cast 32 Factory, 100mm, 29", w/ Fork Remote Fork Fox Step-Cast 34 Float Factory, 110mm, 29"

R. Derailleur SRAM XX1 Eagle, 12spd R. Derailleur SRAM XX1 Eagle, 12spd

F. Derailleur N/A F. Derailleur N/A

Chainguide N/A Chainguide N/A

Shifters SRAM XX1 Eagle, 12spd Shifters SRAM XX1 Eagle, 12spd

Brakes SRAM Level Ultimate Brakes SRAM Level Ultimate

SRAM CLX Centerlock Rotors, 180mm Front, Rotors SRAM CLX Center Lock 160mm Rotors 160mm Rear SRAM XX1 Eagle 148 DUB, 34t - 170mm (S), SRAM XX1 Eagle 148 DUB, 34t - 170mm (S), Crankset 175mm (M-XL) Crankset 175mm (M-XL)

Cassette SRAM XG1295 Eagle, 12spd, 10-50t Cassette SRAM XG1295 Eagle, 12spd, 10-50t

Chain SRAM X01 Eagle, 12spd Chain SRAM X01 Eagle, 12spd

Handlebar SCB XC Carbon Flat Handlebar SCB XC Carbon Flat

Stem Syntace LiteForce Stem Stem Syntace LiteForce Stem

Grips ESI Chunky Grips Grips ESI Chunky Grips

Headset Cane Creek AER IS Integrated Headset Headset Cane Creek AER IS Integrated Headset

Seatpost Syntace P6 Carbon HiFlex, 31.6, 400mm Seatpost RockShox Reverb Stealth, 31.6

Saddle WTB Silverado Carbon Saddle Saddle WTB Silverado Carbon Saddle

Front Tire Maxxis Aspen, 29"x2.25", EXO TR Front Tire Maxxis Rekon, 29"x2.25", 3C EXO TR

Rear Tire Maxxis Aspen, 29"x2.25", EXO TR Rear Tire Maxxis Rekon, 29"x2.25", 3C EXO TR

Tubes/Sealant Stan’s Sealant Tubes/Sealant Stan’s Sealant

Front Hub DT Swiss 240, 15x110, Centerlock, 28h Front Hub DT Swiss 240, 15x110, Centerlock, 28h

Rear Hub DT Swiss 240, 12x148, Centerlock, XD, 28h Rear Hub DT Swiss 240, 12x148, Centerlock, XD, 28h

Rim Santa Cruz Reserve 25 29" Carbon Rim Santa Cruz Reserve 25 29" Carbon

Spokes DT Swiss Competition Race Spokes DT Swiss Competition Race

2019 Dealer Book 45 BRONSON

Ridden by Ratboy since the day it was born, the Bronson has the biggest personality in our range. From flat out on the trail to fully flat over a table, each new generation redefines expectations of what a 150mm bike can do.

The new lower-link mounted shock configuration opens up greater possibilities for maximum bump performance, a supportive mid-stroke, and a barely detectable bottom out. It’s like our most capable all-around bike just had a set of afterburners bolted on.

With 150mm of VPP travel on 27.5-inch wheels, the Bronson continually rides the sharp edge between agility and stability. Ideal for negotiating tech-gnar one moment and fast flowing terrain the next, the 160mm fork travel and 65-degree head angle ensure handling remains refined. Meanwhile, the redesigned, one-piece swingarm keeps the rear wheel tracking on point however twisted you get.

There’s plenty of room to run up to 2.8-inch tires on plus rims. We offer build kit options for “regular” 27.5 and Plus using 2.6 tires. It feels like the sorta big is the sweet spot between the Velcro-like traction of plus tires and the traditional feel of a supportive casing on standard-width tires.

Its versatility makes it the go-to choice for those seeking a skeleton key bike to unlock unfamiliar trails with ease.

2019 Dealer Book 47 2019 Dealer Book 49 BRONSON

Bronson CC XX1 Reserve - Industry Blue GEOMETRY XS (Low / High) S (Low / High) M (Low / High) L (Low / High) XL (Low / High)

Reach 385 / 389mm 415 / 419mm 429 / 436mm 455 / 459mm 485 / 489mm Stack 586 / 584mm 595 / 593mm 605 / 602mm 614 / 611mm 627 / 625mm Head Tube Angle 65.1 / 65.4° 65.1 / 65.4° 65.1 / 65.4° 65.1 / 65.4° 65.1 / 65.4° Head Tube Length 100mm 110mm 120mm 130mm 145mm Seat Tube Angle 75 / 75.3° 75 / 75.3° 75 / 75.3° 75 / 75.3° 75 / 75.3° Seat Tube Length 370mm 380mm 405mm 430mm 460mm Chainstay 430mm 430mm 430mm 430mm 430mm Front Center 703mm 737mm 761mm 785mm 821mm BB Height 340 / 344mm 340 / 344mm 340 / 344mm 340 / 344mm 340 / 344mm BB Drop 14 / 10mm 14 / 10mm 14 / 10mm 14 / 10mm 14 / 10mm Wheelbase 1134mm 1167mm 1191mm 1215mm 1252mm Top Tube Length 541mm 574mm 598mm 621mm 656mm Standover 692 / 694mm 700 / 704mm 717 / 721mm 715 / 721mm 715 / 720mm

FEATURES

• 150mm VPP® rear travel, 160mm fork • 200mm front, 180mm rear rotors for added stopping power • 27.5-inch wheels • Piggyback shock, with bearing at eyelet on all builds • Available in CC, C carbon and aluminum • Made for: aggressive trail riding, half-shell hucking and • Santa Cruz Reserve 30 and Reserve 37 carbon wheel soulful sending option • At home on: rooty, rocky, technical terrain Bronson C S Reserve - Primer Grey • 2.6 tire option available but has clearance for up to 2.8 • Sizes: XS, S, M, L, XL

2019 Dealer Book 51 KITS BRONSON

BRONSON A • R 27.5 BRONSON A • R 27.5+ BRONSON A • S 27.5 BRONSON A • S 27.5 +

Frame Aluminum 27.5/27.5+ 150mm Travel VPP™ Frame Aluminum 27.5/27.5+ 150mm Travel VPP™ Frame Aluminum 27.5/27.5+ 150mm Travel VPP™ Frame Aluminum 27.5/27.5+ 150mm Travel VPP™

Shock RockShox Super Deluxe R Shock RockShox Super Deluxe R Shock RockShox Super Deluxe R Shock RockShox Super Deluxe R

Fork RockShox Yari MotionControl RC, 160mm, 27.5" Fork RockShox Yari MotionControl RC, 160mm, 27.5" Fork Fox 36 Float Performance, 160mm, 27.5" Fork Fox 36 Float Performance, 160mm, 27.5"

R. Derailleur SRAM NX Eagle, 12spd R. Derailleur SRAM NX Eagle, 12spd R. Derailleur SRAM GX Eagle, 12spd R. Derailleur SRAM GX Eagle, 12spd

F. Derailleur N/A F. Derailleur N/A F. Derailleur N/A F. Derailleur N/A

Chainguide N/A Chainguide N/A Chainguide N/A Chainguide N/A

Shifters SRAM NX Eagle, 12spd Shifters SRAM NX Eagle, 12spd Shifters SRAM GX Eagle, 12spd Shifters SRAM GX Eagle, 12spd

Brakes SRAM Guide T Brakes SRAM Guide T Brakes SRAM Code R Brakes SRAM Code R

Rotors Avid Centerline, 200mm Front, 180mm Rear Rotors Avid Centerline, 200mm Front, 180mm Rear Rotors Avid Centerline, 200mm Front, 180mm Rear Rotors Avid Centerline, 200mm Front, 180mm Rear

SRAM NX Eagle 148 DUB, 32t - 170mm (XS-S), SRAM NX Eagle 148 DUB, 32t - 170mm (XS-S), SRAM Stylo 7K 148 DUB, 32t - 170mm (XS-S), SRAM Stylo 7K 148 DUB, 32t - 170mm (XS-S), Crankset 175mm (M-XL) Crankset 175mm (M-XL) Crankset 175mm (M-XL) Crankset 175mm (M-XL)

Cassette SRAM PG1230, 12spd, 11-50t Cassette SRAM PG1230, 12spd, 11-50t Cassette SRAM XG1275 Eagle, 12spd, 10-50t Cassette SRAM XG1275 Eagle, 12spd, 10-50t

Chain SRAM NX Eagle, 12spd Chain SRAM NX Eagle, 12spd Chain SRAM GX Eagle, 12spd Chain SRAM GX Eagle, 12spd

Handlebar Race Face Aeffect R Handlebar Race Face Aeffect R Handlebar Race Face Aeffect R Handlebar Race Face Aeffect R

Stem Race Face Ride Stem Race Face Ride Stem Race Face Aeffect R, 50mm Stem Race Face Aeffect R, 50mm

Grips Santa Cruz Palmdale Grips Grips Santa Cruz Palmdale Grips Grips Santa Cruz Palmdale Grips Grips Santa Cruz Palmdale Grips

Headset Cane Creek 10 IS Integrated Headset Headset Cane Creek 10 IS Integrated Headset Headset Cane Creek 40 IS Integrated Headset Headset Cane Creek 40 IS Integrated Headset

Seatpost Race Face Aeffect, 31.6 Seatpost Race Face Aeffect, 31.6 Seatpost RockShox Reverb Stealth, 31.6 Seatpost RockShox Reverb Stealth, 31.6

Saddle WTB Silverado Race Saddle Saddle WTB Silverado Race Saddle Saddle WTB Silverado Pro Saddle Saddle WTB Silverado Pro Saddle

Maxxis Minion DHF, 27.5"x2.6", 3C Terra EXO Front Tire Maxxis Minion DHF, 27.5"x2.5", 3C EXO TR Front Tire Maxxis Minion DHF, 27.5"x2.6", DC EXO TR Front Tire Maxxis Minion DHF, 27.5"x2.5", 3C EXO TR Front Tire TR

Rear Tire Maxxis Minion DHR II, 27.5"x2.4", EXO TR Rear Tire Maxxis Minion DHR II 27.5"x2.6", 3C EXO TR Rear Tire Maxxis Minion DHR II, 27.5"x2.4", EXO TR Rear Tire Maxxis Minion DHR II, 27.5"x2.6", 3C EXO TR

Tubes/Sealant Stan’s Sealant Tubes/Sealant Stan’s Sealant Tubes/Sealant Stan’s Sealant Tubes/Sealant Stan’s Sealant

Front Hub SRAM MTH 716, 15x110, Torque Cap, 32h Front Hub SRAM MTH 716, 15x110, Torque Cap, 32h Front Hub DT Swiss 370, 15x110, 32h Front Hub DT Swiss 370, 15x110, 32h

Rear Hub SRAM MTH 746, 12x148, 32h Rear Hub SRAM MTH 746, 12x148, 32h Rear Hub DT Swiss 370, 12x148, XD, 32h Rear Hub DT Swiss 370, 12x148, XD, 32h

Rim WTB ST i29 TCS 2.0 27.5" Rims Rim WTB ST i35 TCS 2.0 27.5" Rims Rim RaceFace AR Offset 30 27.5" Rims Rim RaceFace AR Offset 35 27.5" Rims

Spokes DT Swiss Competition Spokes DT Swiss Competition Spokes DT Swiss Competition Spokes DT Swiss Competition

2019 Dealer Book 53 KITS BRONSON

BRONSON C • R 27.5 BRONSON C • R 27.5+ BRONSON C • S 27.5 BRONSON C • S 27.5+

Frame Carbon C 27.5/27.5+ 150mm Travel VPP™ Frame Carbon C 27.5/27.5+ 150mm Travel VPP™ Frame Carbon C 27.5/27.5+ 150mm Travel VPP™ Frame Carbon C 27.5/27.5+ 150mm Travel VPP™