Advertise to reach Canada’s niche spending force: DND and the Canadian Armed Forces personnel 2021-22 ASSOCIATION DES JOURNAUX CFNA DES FORCES CANADIENNES

CANADIAN FORCES MEDIA KIT AJFC NEWSPAPER ASSOCIATION DISTRIBUTION

LEGEND

NAVY AIR FORCE ARMY

YUKON

NORTHWEST NUNAVUT TERRITORIES

BRITISH COLUMBIA LABRADOR NEWFOUNDLAND

ALBERTA

3 4 QUEBEC MANITOBA 1 SASKATCHEWAN 6 ONTARIO 10 2 12 14 5 13 10 11 15 8 9 ADVERTISE IN

INDIVIDUAL BASE NEWSPAPERS 7 15 8

1 19 WING COMOX 6 17 WING WINNIPEG 10 3 WING BAGOTVILLE 14 14 WING GREENWOOD Totem Times Voxair Le Vortex Aurora DIST: EVERY TWO WEEKS DIST: EVERY TWO WEEKS DIST: MONTHLY DIST: WEEKLY

2 CFB ESQUIMALT 7 CFB BORDEN 11 VALCARTIER 15 22 WING NORTH BAY Lookout E-Borden Citizen GARRISON The Shield DIST: WEEKLY DIST: BI-WEEKLY Adsum DIST: MONTHLY DIST: EVERY TWO WEEKS

CFB EDMONTON CFB PETAWAWA CFB GAGETOWN 3 8 Edmonton Sun Petawawa Post 12 Daily Gleaner DIST: EVERY WEEK DIST: WEEKLY DIST: WEEKLY

4 4 WING COLD LAKE 9 ST-JEAN AND 13 CFB HALIFAX ASK DIGITAL E. Courier MONTREAL GARRISONS E-Trident ABOUT MARKETING DIST: BI-WEEKLY Servir DIST: EVERY TWO WEEKS OUR DIST: EVERY TWO WEEKS PACKAGES AND FLYER INSERTION 5 CFB SHILO Shilo Stag Total Distribution = 92,800 DIST: EVERY TWO WEEKS FOR ONE INSERTION IN ALL 15 BASE NEWSPAPERS DEMOGRAPHICS CANADIAN ARMED FORCES Community profile The CAF and the Department of National Defence are powerful consumer groups with billions in economic impact!

THE NATIONAL DEFENCE TEAM

Regular Force Members 66,465 Primary Reserves 47,135 Military Families 138,100 DND Public Servants 27,000 Veterans 649,300 Estimated Total: 928,000

REGULAR FORCE 16% 38% SUPPLEMENTARY RESERVE, ADVERTISE IN CADET INSTRUCTORS, RANGERS

CANADIAN 21% PRIMARY RESERVE

FORCES 25% DND PUBLIC SERVANTS 15 NEWSPAPERS LOCATED ACROSS CANADA CAF MEMBERS STATISTICS

Reach the three CAF environments: Average Age 35 Army, Air Force, and Navy! Average Income of Officers $98,000 Average Income of Non-Commissioned Members $72,000

DATA AS OF 2017-19 BOOKING CENTRALIZED Booking and billing

ONE CONTACT: Joshua Buck CAF NATIONAL AD REPRESENTATIVE WORK: 250-363-8602 CELL: 778-977-5433 EMAIL: [email protected] [email protected] WE ALSO SPECIALIZE IN MARKETING: • Hiring ad targeting career transitioning military/DND • Flyer insertion • Website advertising and more BOOK ANY OR ALL 16 NEWSPAPERS!

Contact Josh for Remembering Book an ad

newspaper.comnenewneewwwssppaaperppeerr..co.ccoom service at home MARPAC NEWS and abroad. CFB Esquimalt, Victoria, B.C. base-specific newspaper rates. Volume 64 Number 44, November 4, 2019 campaign. Send your BONUS DISTRIBUTION Remembrance TO ROYAL CANADIAN Salute. LEGIONS SURROUNDING Join us in honouring EACH BASE! those individuals Taking a Knee, painted by Scott Waters, is based on a photo taken during Exercise Desert Ram at the CFB Suffield Training area in April 2011. This painting also represents the beginning of the month and half the artist spent with 3 Princess Patricia Canadian Light Infantry in their who put their life lead-up training and deployment on Operation Attention Roto 0. Specifically, this image shows the culmi- nation of a live fire attack and presents www.basenewspaper.com a soldier during the consolidation phase of that attack. The painting itself was created for the on the line for True Patriot Love Foundation, as part of their annual gala and fundraising event. Read the artist’s story on page 8. Canada.