Scottish Natural Heritage Commissioned Report No. 918 John Muir Way visitor survey 2014-2015 COMMISSIONED REPORT Commissioned Report No. 918 John Muir Way visitor survey 2014-2015 For further information on this report please contact: Aileen Armstrong Scottish Natural Heritage Great Glen House Leachkin Road INVERNESS IV3 8NW Telephone: 01463 725305 E-mail:
[email protected] This report should be quoted as: Stewart, D., Wilson, V., Howie, F. & Berryman, B. 2016. John Muir Way visitor survey 2014-2015. Scottish Natural Heritage Commissioned Report No. 918. This report, or any part of it, should not be reproduced without the permission of Scottish Natural Heritage. This permission will not be withheld unreasonably. The views expressed by the author(s) of this report should not be taken as the views and policies of Scottish Natural Heritage. © Scottish Natural Heritage Year 2016. COMMISSIONED REPORT Summary John Muir Way visitor survey 2014-2015 Commissioned Report No. 918 Project No: 15191 Contractor: TNS Year of publication: 2016 Keywords John Muir Way; Long Distance Routes; Scotland’s Great Trails; visits to the outdoors; participation in outdoor recreation; physical activity in the outdoors. Background This report presents the findings from the John Muir Way visitor survey, commissioned in 2014 by Scottish Natural Heritage. The report provides a baseline estimate of usage of the route and insights into the profile of users, visitors’ experiences and their level of awareness of this route and other long distance routes in Scotland. The research findings presented in this report are based on manual counts and face to face interviews undertaken with a sample of 537 visitors at various locations along the entire length of the route between November 2014 and October 2015.