HP Announces Broad Initiative for Cloud Computing; Will Wear Many Hats As Provider of Hardware, Software and Services February 01, 2011 - IDC Link
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HP Announces Broad Initiative for Cloud Computing; Will Wear Many Hats as Provider of Hardware, Software and Services February 01, 2011 - IDC Link By: Crawford Del Prete; Jean Bozman; Gard Little HP recently announced a broad-based cloud initiative to address the rapidly evolving cloud-computing market opportunity across multiple markets: servers, storage, networking, software and services. It is a nuanced strategy that addresses direct sales of products and services to customers for cloud installations; indirect sales through channel partners; and partnerships with — and sales to — cloud services providers. The aim is to speed the deployment of private, public and hybrid clouds, leveraging HP products and services to do so. Building and managing cloud infrastructure and apps are very different from building traditional infrastructure and apps — often by deploying rack-dense servers and cloud-optimized servers and server blades. Most of today's cloud deployments are for scale-out servers, and different kinds of software support those scale-out deployments, including support for grids and clusters that link individual servers into a "logical" system. In the future, more scalable servers may be added to the mix to provide back-end database and data warehouse services, via the cloud. Recognizing that many customers don't have the in-house IT skill-sets to launch cloud services that blend traditional IT with pay-as-you-go services from cloud service providers, HP announced a series of product and services offerings, like its new "Build, Consume, Manage and Transform" framework, to work with customers to do just that. The portfolio of cloud-focused services includes the following, which are aimed at building, deploying and enabling cloud-services access: · Transformation Workshops: HP is offering the HP Cloud Discovery Workshop to customers that want to evaluate all elements of their cloud strategy: from the customer's existing datacenter footprint, to sourcing strategies, governance, security, service management, and building a private cloud. · Application Modernization Services: Traditional applications need to be modified to take advantage of cloud services. They weren't designed to work with cloud services, and so these applications will need to be adapted by IT, or by HP (via services), to work with public, private and hybrid clouds (hybrids combine aspects of private and public clouds). · HP Cloud Roadmap and Design Services. These HP services address creation of a service catalog that lists all cloud services available to end-users. The service catalog is often accessed through a portal devoted to cloud computing services — and embedded software determines which servers should take the incoming requests from end-users, based on the applications accessed, and the SLAs required on a workload-by-workload basis. HP will offer hardware, software and services to work with customers building out cloud infrastructure. · HP Cloud-Enabled Infrastructure Products. HP has been offering storage and servers and system management software for a long time, but is offering new services to familiarize customers with these products, and how to apply them to public, private and hybrid cloud infrastructure. To this, HP has added a Cloud Discovery Workshop. - 1- · HP Services Focused on Security and Availability. IDC's cloud computing customer-based studies repeatedly show that security and availability are top-of-mind considerations for cloud deployments — and that these two attributes must be addressed by all cloud providers for enterprise workloads. · Governance/Compliance Services Workshops: Private cloud solutions will demand adherence to governmental regulation and compliance with policies before enterprise workloads are approved for cloud delivery. Cloud Computing Infrastructure for New Build-Outs Regarding infrastructure, HP will offer the building blocks for cloud computing — as it has in previous announcements. This includes the entire hardware/software portfolio for cloud-enablement: server products, storage products, networking products, systems management software — all in addition to the cloud-enablement services. IDC believes that HP has already been clear about its offerings for converged infrastructure (CI), which will be the foundation for many cloud build-outs, combining servers, storage and networking resources. However, HP has aligned new offerings around the cloud-enablement opportunity. HP announced a number of hybrid-delivery cloud-computing solutions, including: HP Enterprise Cloud Services-Compute; HP CloudSystem; HP Cloud Maps; HP Cloud Discovery Workshop; and a video that describes the full portfolio of cloud solutions offerings. Specifics include: · HP Enterprise Cloud Services. These are services supporting private cloud deployments with specified levels for performance, service levels, security, availability and privacy. · HP CloudSystem. This offering is an integrated system that allows customers to build, manage and consume services across private, public and hybrid cloud environments. · Support for HP CloudMaps. CloudMaps provide pre-configured catalog "objects" that can be leveraged to populate a services catalog, tapping infrastructure and application resources hosted by cloud computing. IDC Analysis IDC believes this is a thoughtful, mature approach to cloud computing, which has been in its nascent stages in 2008–2010. It builds on earlier cloud-computing announcements made by HP. Now, the hard work of making cloud computing useful to a range of organizations will begin — addressing both enterprises and SMB organizations that plan to reduce planning/consideration/deployment cycles by accessing cloud services from outside providers. The next wave of cloud computing, particularly in private and hybrid clouds, will be able to provide enterprise-class services to large organizations, with the same levels of performance, availability and security that customers would expect from in-house IT infrastructure. Therefore, key to the success of this HP initiative will be ensuring that the cloud services support enough security, availability (via SLAs) and performance, as well as contractual safeguards to meet governmental regulations for compliance and fiduciary responsibilities. Clearly, the first wave of cloud was about supporting application development, and accessing for-fee, pay- as-you-go computing services. Now, customers are expecting more built-in guarantees from their cloud service provider, regarding security, availability and system performance. - 2- HP will be focusing on hybrid cloud delivery as the main approach for transformation of its clients' businesses. HP CloudSystem seeks to integrate private and public cloud applications, along with traditional legacy IT, into a hybrid environment. This focus is a natural extension of HP's strength in managing complex, heterogeneous IT environments for clients, and it reminds clients and prospects that HP is a credible alternative to manage, secure and orchestrate cloud environments on behalf of customers. Wearing Many "Hats" as a Cloud Computing Provider HP has to make it clear that it will be playing many roles in the realm of cloud computing — and so will "wear many hats" as customers engage with HP for parts of the solution set, depending on their IT situation, IT skill-sets, and cloud-computing requirements. IDC believes that a modular, granular approach to selling cloud-computing enablement into the worldwide marketplace is a good one, but it will be absolutely essential for HP to be clear and crisp about what it is offering — and about the intended audience for each solution or service. HP has a broad spectrum of components for the total solution-set for cloud computing, but has brought many of them to market in separate announcements. This time, HP tackled a bigger communications challenge — getting the full depth and breadth of HP products and services out into the marketplace via this cloud computing initiative launch. Competitive Analysis Given the global reach and deep technology portfolios of IBM and Oracle, IDC believes that these two systems vendors will provide the most hard-fought competition to HP's broad-based cloud initiative. That's why it will be important for HP to be clear about its marketing messages around cloud computing, and to differentiate its offerings, tailoring them to address specific segments within the overall customer base. Regarding the issue of "co-opetition" — it is inevitable in the cloud computing space, not only for HP, but also for its competitors. The days of selling vendor hardware as a platform for all possible ISVs and third- party providers are, largely, gone, due to the trends toward leveraging converged infrastructure for faster deployment and greater operational efficiency. Competitors in the same market spaces for cloud computing enablement and services include these system vendors: · IBM, which launched a number of products and services in recent years including the "Blue Cloud" for directly provided cloud services; the x86 (blades and rack), Power (blades and rack) and IBM System z mainframe servers; storage-oriented cloud services for data protection; IBM Tivoli system management software and Rational development tools for cloud-enablement of applications. · Oracle, which offers Exalogic systems for cloud computing enablement for app-serving and accessing multiple computing tiers; Oracle SaaS services for on-demand ERP and CRM services, and IT infrastructure products in the form of servers, storage,