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Everything HP’s point of view on computing and cloud services

Rebecca Lawson April 2010

1 Everything as a Service

A world of information, opportunities and experiences—from computing power to business processes to personal interactions, are delivered wherever, however and whenever you need it.

2 It’s All About the Service

Service providers Service consumers

Field engineer

Business Finance services executive Campaign director Application Sales person services Logistics manager Data Call center services representative App developer Infrastructure QA engineer services Service manager

3 Driving Outcomes That Matter

Technology- Business enabled Business Outcomes Strategy services

Improve value Become more agile Enable innovation

4 Source and Govern Services That Result in Outcomes That Matter

Cloud service IT organization Outcomes that providers Strategic service broker matter

Hosted/managed Accelerate growth service providers Services Service Services Lower costs Network service sourced portfolio delivered providers Mitigate risk Internal service providers

5 Perspective on the IT Service Supply Chain

Cloud service provider IT organization

Global-class Service portfolio Business users Massive scale-out infrastructure S S S S S Business S outcome

Enterprise-class Hosted, managed, software outsourced service provider S Dedicated / shared Enterprise-class infrastructure software

Dedicated / shared infrastructure

6 The Real Question: Which Services, From Which Source?

Corporate website service

Sales forecasting service

E-mail service

Linux Dev lab service

Supply Chain service

7 Cloud Services Deliver New Kinds of Value

Service providers Service consumers

Cloud services are highly scalable and elastic technology-enabled services, delivered and consumed over the through an as-needed, pay-per-use business model.

8 Characteristics of Cloud Services

Service provider Service consumer capabilities requirements

Self service, on demand … … Easy access Policy-driven, automated … … Service level agreement Location independent availability … … Ubiquitous network access Metering, billing … … Pay for what you use Volume and economies of scale … … Low up-front cost; Op-Ex Specialized offerings… … Clearly defined value Security for access and data … … Vendor trust

9 Characteristics of Cloud Services

Service provider Service consumer capabilities requirements

On-demand, self service … … Rapid access and control Policy-driven management … … Service level agreement HighlyStandardized, automated provisioning … … Quick time-to-implement Location independent availability … … UbiquitousSubscription network access ubiquitous Billing, metering, variable pricing … … Payorientation for what you use Volumeservices and economies of scale … … Low up-front cost; Op-Ex Specialized offerings… … Clearly defined value Security for access and data … … Vendor trust

10 Services Can Be Optimized Through Different Delivery Models

Off premises On premises

Infrastructure resources are Shared Infrastructure resources are shared across workloads shared across workloads (and customers) “Private cloud”

Infrastructure resources are Dedicated Infrastructure resources are dedicated to each workload dedicated to each workload (and customer)

11 How to Move to a Shared Model?

Optimize capacity and workload management

Consolidate other services into the standard

Automate provisioning and de-provisioning

Standardize starting with a few configurations

12 HP Can Help You Get to the Right Mix of Services

Off premises On premises

. Converged infrastructure Shared . Infrastructure as a service . Service management . Applications as a service . Shared services expertise

. Managed services . Servers, storage, Dedicated . Hosted services networking, software, . Outsourced services services . Professional services

13 HP Can Help You Get to the Right Mix of Services

Off premises On premises

. Scale-out infrastructure . Converged infrastructure Shared . Infrastructure as a service . and . Service provider enablement . IT Transformation. Professional services . Service portfolio management . Security . Managed services. Automation . Servers, storage, Dedicated . Hosted services networking, software, . Outsourced services services . Professional services

14 Native Cloud Services are Designed for Scale and Interoperability

Off premises On premises

Native Public business services Private business services cloud Integrative software and system design

Infrastructure resources are Infrastructure resources are Shared shared across workloads shared across workloads (and customers)

Dedicated Infrastructure resources are Infrastructure resources are dedicated to each workload dedicated to each workload (and customer)

15 HP Offerings Span the Ecosystem

Off premises On premises

.Extreme scale-out .Application design Native infrastructure services cloud

.Converged infrastructure .Infrastructure as a service Shared .Service management .Applications as a service .Shared services expertise

.Servers, storage, network, Dedicated .Managed services software .Outsourcing services .Consulting, professional, .Hosting services technical services

16 Three Concrete Steps to Harness the Trend Towards Cloud Services

What Why How Frame your cloud Choose services HP Cloud Discovery 1 services strategy based on outcomes Workshop Implement a Offer flexible, HP BladeSystem 2 converged shareable resources Matrix infrastructure Secure and Ensure security and HP Cloud Assure 3 govern cloud performance services

17 Frame Your Cloud Services and Sourcing Strategy HP Cloud Discovery Workshop

Service delivery profile

current count target count

21 5 14 3 1 0 2 4 2 4 2 0

Workload Types Batch Session-based Transaction Other

0 5 10

18 Capability Framework HP Cloud Roadmap Services

Technical Governance, Service infrastructure IT & Service finance, Best practices portfolio & architecture management security Culture & staff & processes management

Service provider

Differentiated service sourcing

Service enabled

Optimized

Standardized

19 Evolve With HP’s Converged Infrastructure

20 Secure and Govern Cloud Services Enabling business confidence in the cloud

SECURITY Application Security Center

PERFORMANCE HP Performance Center Cloud Assure A comprehensive, turnkey solution AVAILABILITY consisting of Business Availability Center HP software, services and expertise COST CONTROL Elastic Test, Diagnostics & SiteScope

21 22 With So Many Service Sources, Shadow IT Flourishes S

IT organization

ServiceService portfolioportfolio Business Cloud service users providers S S S S S

?? S

Enterprise-class software S Hosted/managed Dedicated / shared service providers infrastructure

S 23 23 IT Evolves into the Strategic Service Broker

Cloud service IT organization Outcomes that providers strategic service broker matter

Hosted/managed Accelerate growth service providers Services Service Services Lower costs Network service sourced portfolio delivered providers Mitigate risk Internal service providers Lines of Business business functions

24 Implications for IT organizations

From… …To

IT management Service management

Technology cost Service value

Technology provider Service sourcing

Cost center Growth enabler

25 HP Cloud Strategy

Enable service providers

Enable IT to transform into a service provider model

Provide cloud services

26 Enable Service Providers

Storage Servers

Power & cooling Network

Management software

27 Enable IT to Transform Into a Service Provider Model

• Software for service providers and consumers Cloud Assure • Ensures performance, availability, security (SaaS) • Helps control costs around external IaaS deployments

• Build consensus on cloud vision and concepts Cloud Discovery • Review cloud opportunities and implications Workshop • Detail key considerations for the business

• Conduct gap analysis and program planning Cloud Roadmap • Multi-year roadmap; architectural analysis and & Design Services validation • Detailed design and implementation plan

28 Provide Cloud Services

Domain Examples Consumer Snapfish Print/Publish MagCloud IT management ITSM, BSM App management Testing Selected verticals Transportation Service provider Cirious ecosystem

29 HP Cloud-related Innovations

2004 2005 2006 2007 2008 2009 2010

Enable Utility Critical Facilities Performance Optimized service providers computing Services (EYP) Datacenters Service delivery Scalable Computing Massive scale-out Communications platform Infrastructure business unit servers and storage as a Service

Shared services practice Labs Research Test Bed Government Cloud Discovery, Secure Roadmap, Design, Security Infrastructure Assessment Services Enable IT to transform into a Business service service provider model management HP Moab for Extreme Scale-out ITIL V3 authorship, Service management training, consulting framework & services BladeSystem Matrix Cloud Assure

Provide SaaS for IT management and Cloud service Elastic Test cloud services application management solution for MDI

Snapfish LogoWorks MagCloud CloudPrint Gabble

30 HP Delivers Value Across the Ecosystem

Build Leading design company Power With leading servers, storage and networking Design Expertise in application modernization Automate With virtualization and management software Secure Defend resources, protect data, validate compliance Support With tens of thousands of IT professionals Govern HP wrote the books on service management Measure Measure the outcomes that matter Deliver Through purchased, financed, outsourced, cloud

31 Thank you

Rebecca Lawson | [email protected]

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