Trade Mark Invalidity Decision 0/291/02
Total Page:16
File Type:pdf, Size:1020Kb
Load more
Recommended publications
-
Ferrero Rocher
MINTS & GUM Tic Tac Range Limited Availability Freshmint Spearmint Counter Display Unit Tic Tac Gum 24g Tic Tac Gum 24g Tic Tac Gum T48 Units per Inner - 12 Units per Inner - 12 Units per Inner - 48 RRP $2.49 RRP $2.49 RRP $2.49 Cool Tropical Cool Watermelon Tic Tac Gum 24g Tic Tac Gum 24g Units per Inner - 12 Units per Inner - 12 RRP $2.49 RRP $2.49 Berry - Fresh Watermelon - Lemonade Cool Lime Tic Tac Mixers 24g Tic Tac Mixers 24g Units per Inner - 12 Units per Inner - 12 RRP $2.29 RRP $2.29 Peppermint Orange Fruit Adventure Tic Tac 24g Tic Tac 24g Tic Tac 24g Units per Inner - 24 Units per Inner - 24 Units per Inner - 24 RRP $2.29 RRP $2.29 RRP $2.29 Melon Mint Berries Madness Rush Tic Tac 24g Tic Tac 24g Tic Tac 24g Units per Units per Units per Inner - 24 Inner- 24 Inner - 24 RRP $2.29 RRP $2.29 RRP $2.29 MINTS & GUM Tic Tac Range Big Box Big Box Big Box Peppermint Orange Fruit Tic Tac 49g Tic Tac 49g Adventure Units per Units per Tic Tac 49g Inner - 18 Inner - 18 Units per RRP $4.10 RRP $4.10 Inner - 18 RRP $4.10 Big Box Mini’s Peppermint Berries Tic Tac 112g Tic Tac Tic Tac 49g 62pk Pillowpack 190g Units per Units per Inner Units per Inner - 8 - 12 Inner - 100 RRP $4.10 RRP $9.99 RRP $5.50 Peppermint Orange Fruit Tic Tac 98g Tic Tac 98g Adventure Units per Units per Tic Tac 98g Inner - 8 Inner - 8 Units per RRP $5.99 RRP $5.99 Inner - 8 RRP $5.99 KINDER RANGE Kinder Surprise Kinder Joy 20g Units per Inner - 24 RRP $2.50 Kinder Kinder Kinder Surprise Surprise Surprise White Pink Blue 20g 20g 20g Units per Units per Units per Inner -
L'evoluzione Del Marchio Nel Comparto Alimentare Italiano
Dipartimento di Impresa e Management Laurea Triennale in Economia e Management Tesi di Laurea in Storia dell’economia e dell’impresa L’evoluzione del marchio nel comparto alimentare italiano RELATORE CANDIDATO Chiar.ma Prof.ssa Chiara Maiolino V. Ferrandino Matr. 176111 ANNO ACCADEMICO 2014-2015 INDICE Introduzione 2 CAPITOLO I – L’economia alimentare nell’economia italiana tra secondo dopoguerra e miracolo economico 3 1.1. Il dopoguerra e la ricostruzione industriale 3 1.2. L’industrializzazione italiana 6 1.3. L’industria e i grandi marchi italiani 16 CAPITOLO II – Il made in Italy alimentare nel contesto internazionale degli anni Settanta e Novanta 29 2.1. L’evoluzione del mercato italiano ed internazionale 29 2.2. Le concentrazioni industriali nel settore alimentare 39 2.3. Il made in Italy alimentare e l’evoluzione dei marchi italiani 49 CAPITOLO III – La sfida del nuovo millennio per il Made in Italy alimentare 68 3.1. L’Italia e la crisi economica: effetti sulla produzione industriale e analisi del comparto alimentare 68 3.2. Le ultime tendenze del made in Italy alimentare 75 3.3. Le nuove strategie di brand management dei marchi italiani 83 Conclusioni 89 Indice dei grafici 91 Indice delle tabelle 91 Indice delle figure 92 Riferimenti bibliografici 95 Sitografia 97 1 Introduzione Il seguente lavoro si propone di analizzare l’evoluzione dell’industria alimentare italiana in riferimento al contesto industriale italiano nonché all’evoluzione dei sistemi economici a livello internazionale e mondiale. Un’attenzione particolare è dedicata all’evoluzione dei consumi alimentari e al corrispondente progressivo adeguamento delle strategie di corporate branding messe in atto dalle principali imprese del settore. -
Ármustra Nőnap WEBSHOP: Etközi Nemz Lakossági Nt Árak Vásárlók
2021 február - március s u ár 8. M Ármustra nőnap WEBSHOP: WWW.SIXI.HU etközi Nemz Lakossági nt árak vásárlók . bruár 14 o s kiszállítás p fe D k é részére a isz lentin n és Va aktári értékesít 689,- 349,- 1050,- Milka Desszert Just For You 110g (6264,-/kg) Milka Desszert Nut-Nougat Cream 44g (7932,-/kg) Pedro Love Mix 400g (2625,-/kg) 879,- 1900,- Szamos Szívdesszert Díszdoboz 130g (14615,-/kg) Szamos Szívdesszert 819,- Díszdoboz 50g 465,- Cherry Queen (17580,-/kg) Szívdesszert Valentin 125g (6552,-/kg) Valentin Rózsa Nyalóka 20g Nyalóka 50g (8950,-/kg) (9300,-/kg) Valentin Rózsa Tej és Ét 10-14g 179,- TOP ÁR Kinder Delice T1 Kókusz Kinder Bueno 37 g Dark 43 g 139 Ft/db 3757,-/kg 195 Ft/db Raffaello 4535,-/kg 230 g Raffaello 150 g 1350 Ft/db 5870,-/kg 859 Ft/db Kinder Schokobons 5727,-/kg White T200 200 g 1100 Ft/db 5500,-/kg Raffaello Giotto 80 g 38,7 g Raffaello Tic-Tac Coca-Cola 80 g 18 g 619 Ft/db 7738,-/kg 699 Ft/db 305 Ft/db 8738,-/kg 7881,-/kg Ferrero Prestige 83 g 155 Ft/db 8611,-/kg 1050 Ft/db 12651,-/kg Raffaello T26 260 g Kinder Happy Moments Mini Mix Mon Cheri T30 162 g 375 g 1500 Ft/db Pocket Coffee 5769,-/kg 1350 Ft/db 225 g 8333,-/kg 2100 Ft/db 5600,-/kg Kinder T4 Csokoládé 1200 Ft/db 50 g 5333,-/kg Mon Cheri 105 g 789 Ft/db 7514,-/kg Ferrero Rocher Ferrero Rocher Kinder Bueno 300 g 200 g Ft/db 185 Mini Mix 3700,-/kg 130 g 1650 Ft/db 2500 Ft/db 8250,-/kg 8333,-/kg 969 Ft/db 7454,-/kg A képek illusztrációk, a fogyasztóhoz, az üzletekbe kerülő termékek megjelenése ettől eltérhet. -
World's Top Billionaires 2016 23George Soros
World’s 100 BILLIONAIRES AS THE YEAR 2016 APPROACHES TO A GLORIOUS 2016 FINISH, URS-ASIaONE IS READY WITH ITS LIST OF WORLD’S TOP 100 BILLIONAIRES 2016. THE LIST IS ENTIRELY BASED ON THE NET WORTH OF EACH INDIVIDUAL. IT IS AN AWE-INSPIRING LIST, AS EVERY NAME LISTED HERE IS AN INSTITUTION IN HIMSELF/ HERSELF, WITH THEIR NET WORTH COMPARABLE TO ANNUAL BUDGETS OF SOME COUNTRIES. WE HAVE WEAVED SHORT INTERESTING STORIES AROUND THESE NAMES, WHICH WOULD ENTICE ALL READERS AND AFICIONADOS. 100 | ASIA ONE | JANUARY-FEBRUARY 2017 JANUARY-FEBRUARY 2017 | ASIA ONE | 101 100 World’s TOP BILLIONAIRES 2016 CARLOS SLIM HELU Net Worth: -$50 billion Chairman & CEO of Telmex 4 and América Móvil With a net worth equating about 6 percent of Mexico’s gross domestic product, Carlos Slim Helu is an epitome of astounding business acumen. Through extensive holdings in a considerable number of Mexican companies through his conglomerate Grupo Carso, he has his hands in most of the business portfolios one can think of- from education, health care, industrial manufacturing, transportation to real estate, media, energy, hospitality, entertainment, high-technology, retail, sports, and financial services. His real estate company Inmobiliaria Carso owns over 20 shopping centers, including ten in Mexico City, and operates stores in the country under U.S. brands BILL GATES including the Mexican arms of Saks Fifth Avenue, Sears and Net Worth: $75 billion the Coffee Factory. 1Technology Advisor, Microsoft Apart from leading a successful empire Slim has an avid affinity for baseball as well and he is a big supporter of the A business magnate, investor, author, philanthropist, and New York Yankees. -
Concorso a Premio “Puoi Vincere Ferrero Rocher Limited Edition- Ipersimply E Simply”
CONCORSO A PREMIO “PUOI VINCERE FERRERO ROCHER LIMITED EDITION- IPERSIMPLY E SIMPLY” Società Promotrice: FERRERO S.p.A. Sede Legale ed Amministrativa: P.le P.Ferrero, 1 - 12051 Alba (CN) Sede Direzionale: Via Maria Cristina, 47 - 10025 Pino Torinese (TO) Durata: dalle ore 9:00 del 16 novembre 2015 alle ore 24:00 del 27 dicembre 2015 Prodotti promozionati: specialità FERRERO: FERRERO ROCHER, POCKET COFFEE, MON CHERI, RAFFAELLO, FERRERO PRESTIGE, FERRERO COLLECTION, GRAND FERRERO ROCHER, FERRERO GOLDEN GALLERY (esclusi i formati stella, cubo e le confezioni in avancassa). Target partecipanti: utenti del sito internet www.piramidedibonta.it del territorio nazionale e con collegamento esclusivamente dall’Italia e dalla Repubblica di San Marino. Modalità di partecipazione: tutti coloro che acquistano almeno 2 confezioni a scelta tra le specialità FERRERO: FERRERO ROCHER, POCKET COFFEE, MON CHERI, RAFFAELLO, FERRERO PRESTIGE, FERRERO COLLECTION, GRAND FERRERO ROCHER, FERRERO GOLDEN GALLERY (esclusi i formati stella, cubo e confezioni in avancassa) presso i punti vendita della catena commerciale IPERSIMPLY e SIMPLY che aderiscono all’iniziativa e che espongono il materiale promozionale e conservano lo scontrino originale comprovante l’acquisto, si registrano sul sito www.piramidedibonta.it ed inseriscono i dati contenuti nello scontrino e caricano la foto dello scontrino nel formato .pdf o .jpeg (la dimensione massima del file dovrà essere di 10 MB) potranno vincere subito, tramite sistema random, 1 (una) delle 170 (centosettanta) confezioni di FERRERO ROCHER LIMITED EDITION. La spesa di connessione dipende dal contratto di collegamento sottoscritto dall’utente. La partecipazione al concorso comporta per l’utente l’accettazione incondizionata e totale delle regole e delle clausole contenute nel presente regolamento senza limitazione alcuna. -
Q1 2018 Trend Report Consumer
An Acuris Company Global Sector Overview Consumer Trend Report Written by Amy Wu Senior Research Analyst Q1 2018 Mergermarket.com Mergermarket Sector Trend Report Consumer 2 Data analysis Global consumer sector M&A activity kicked off with the first quarter last year. Germany was on a lower note compared with last year, at 426 the most attractive target for global investors Regional Breakdown Trend transactions worth US$ 79.1bn in Q1, down 52.6% based on deal volume. The country attracted 33 2013—2018 Q1 by value year on year (508 deals, US$ 166.9bn). transactions in the first quarter of 2018, seven The dramatic decline can be largely attributed deals more than Q1 2017. to a lack of megadeals (>US$ 10bn) following a 500 15 Asia-Pacific (excl. Japan) dealmaking activity, on record-breaking 2017. 34 the other hand, saw growth in the sector with Consumer, which contributed 8.7% to the overall 73 deals worth US$ 13bn, up 15.3% compared 450 global M&A value, secured only one megadeal with Q1 2017. The top deal in the region was the 90.8 in the first quarter, three fewer than Q1 2017. US$ 2.1bn investment in China-based household 400 12 Still, 2018 marked the fourth highest Q1 since product retailer Easyhome by a group of investors 30.1 2009, highlighting Consumer’s positive stance for led by Alibaba and Chinese private equity 350 dealmaking. firms. With a dramatic 596.4% increase in value 29.8 60.1 compared with Q1 2017, Chinese investors were The US continued to account for the bulk of 300 9 Market (%) share actively seeking European targets in this sector. -
The Ferrero Group Approved the Consolidated Financial Statements As of and for the Year Ended August 31, 2015 with a Turnover of 9.5 Billion Euros
The Ferrero Group approved the Consolidated Financial Statements as of and for the year ended August 31, 2015 with a turnover of 9.5 billion Euros Ferrero International S.A., parent company of the Ferrero Group, approved the Consolidated Financial Statements of the Group as of and for the year ended August 31, 2015. At that date, the Group was consolidating 78 subsidiaries worldwide, with 22 operating manufacturing plants, of which three operating within the framework of the Social Enterprises. Ferrero products are present directly or through authorised distributors in over 160 countries. The Group, of which Mr. Giovanni Ferrero is the Chief Executive Officer, closed the financial year with a consolidated turnover of 9,542 million Euros, indicating an increase of +13.4% compared to the previous year, which reported a consolidated turnover of 8,412 million Euros. Despite the well-known difficulties in the international scene, this growth reflected exceptional dynamism in the development of new markets: sales of Ferrero products confirmed and, in some cases improved on, the outstanding results achieved in recent years in Asia, Middle East, the United States, Canada, Mexico and Australia. The sales achieved in the some European markets such as the UK, Poland and Germany have been excellent. The main Latin markets (in Europe and South America) showed a good recovery, with the exception of Italy, which remained essentially flat. The Russian market was seriously affected by the rouble's hefty devaluation. In terms of products, “Kinder Joy” (known as “Kinder Merendero” in Italy), Nutella, Ferrero Rocher, Tic Tac and Kinder Surprise achieved particularly positive performances. -
“Trade Marks and Brands”
“TRADE MARKS AND BRANDS ” ( W.I.P.O 11th December 2009 ) The Ferrero Company is rich in history and culture. It is a family business, now in its third generation of management. The characteristic s upon which it was built are still evident today: Italian creativity and product innovation, entrepreneurial spirit and social altruism. Ferrero’s roots are in the Piedmont region in northern Italy in the town of Alba, which is situated at the foot of the Langhe and at the intersection of the Cherasca and Tanaro rivers. Alba has retained its medieval charm throughout the years, even during the occupation of WWII, when it was under the control of the Resistance. A beautiful region with rolling h ills and verdant land, the Langhe is famous for its natural resources that are used to make some of the finest culinary foods: wine vineyards, truffles and hazelnuts. And it is for this reason that hazelnuts form the foundation for most Ferrero products today, because of their abundance, their high quality, delicious taste and fragrance. The Company was officially chartered in 1946 by Pietro Ferrero, a confectioner with vision, entrepreneurial spirit and tenacity. Assisted by his wife, Pi era , and brother, Giovanni (sales and marketing), the triumverate turned a local pastisserie into a strong national business that captured the hearts of all Italians. Ferrero rapi dly expanded in Europe to become the leading European Chocolate Confectio nery producer and the forth worldwide (third after the acquisition of Cadbury by Kraft) . 1 Ferrero’s mission is to reward the consumer with a confectionery experience unlike any other. -
La Diversificazione Correlata E Il Caso Nutella Biscuits
Cattedra RELATORE CANDIDATO Anno Accademico INDICE INTRODUZIONE I CAPITOLO LA DIVERSIFICAZIONE 1.1 Il concetto di diversificazione. 1.2 Diversificazione di prodotto e diversificazione geografica, cenni. 1.3 La diversificazione geografica II CAPITOLO I DIVERSI PLAYER DEL SETTORE 2.1 Settore di riferimento 2.2 Competitors 2.3 Ferrero e il modello delle cinque forze di Porter III CAPITOLO CASE HISTORY NUTELLA BISCUITS STORIA DELLA FERRERO 3.1 Le diverse strategie della Ferrero 3.2 Analisi case history Nutella Biscuits 3.3Conclusioni Bibliografia Sitografia INTRODUZIONE Modello di un marchio “made in Italy”, produttore di prodotti dolciari e cioccolato, Ferrero è uno dei migliori esempi per definire il settore privato del dopoguerra in questo paese. Dalla creazione del prodotto di punta, Nutella, il gruppo ha lanciato con successo oltre 30 prodotti. Il Gruppo Ferrero è ora il quarto produttore di cioccolato e pasticceria, dietro Nestlé, Mars e Mondelez International. La capacità di innovare e investire su nuovi mercati ha portato Ferrero a suscitare nuove abitudini di consumo, puntando a un obiettivo in crescita, in particolare con il dipartimento Ricerca e Sviluppo, una delle forze principali dell'azienda, portando quotidianamente nuovi concetti dolciari. L'azienda di famiglia ha sempre rifiutato qualsiasi partnership o azionista esterno all'azienda, mantenendo la privacy nella gestione ed evidenziando lo sviluppo interno. Un'altra chiave del successo è il rapporto tra l'azienda e i suoi dipendenti, intriso dei valori e della cultura di Ferrero. Nonostante il suo status indipendente, Ferrero vuole estendere le sue attività, in particolare verso l'Asia e il mercato americano, poiché l'80% delle vendite è realizzato in Europa. -
Ferrero Group Sustainability Report 2020 Ferrero Group 1 Sustainability Report 2020
Ferrero Group Sustainability Report 2020 Ferrero Group 1 Sustainability Report 2020 Introduction Introduction Welcome to our 12th sustainability report approach sustainabilityOur This report is a progress report which builds on our new approach to reporting introduced last year to streamline and increase the transparency of the Group’s sustainability efforts and vision. Our responsible way of doing things focuses on four pillars: 1 2 3 4 performanceand progress Our Protecting the Sustainably sourcing Promoting Empowering environment high-quality responsible people raw materials consumption Our reportingOur This year, we describe our action to go beyond what we have achieved as we grow our global business. This includes remaining steadfast in delivering our sustainability commitments under the challenging environment shaped by the pandemic and progress made in integrating recent acquisitions. Key data As we are closing out the 2020 goals, the report showcases how we are planning to go beyond the strong foundations we already built. Ferrero Group 2 Sustainability Report 2020 Contents Introduction Our progress and performance 15 Empower people 66 Introduction – How we empower people 67 Protect the environment 16 – Engaging our people 69 – How we protect the environment 17 – Diversity and inclusion 70 – Climate action 19 – Continuous learning 71 – Energy 21 – Employee rights 73 – Water 22 What’s – Health & safety and wellbeing 74 approach sustainabilityOur – Waste 23 – Human rights 77 – Compliance and certification 24 – Ferrero Foundation -
Managing Marketing Information
PART 1: Defining Marketing and the Marketing Process (Chapters 1–2) PART 2: Understanding the Marketplace and Consumer Value (Chapters 3–6) PART 3: Designing a Customer Value–Driven Strategy and Mix (Chapters 7–17) PART 4: Extending Marketing (Chapters 18–20) Managing Marketing Information 4 to Gain Customer Insights In this chapter, we continue our exploration of how Let’s start with a story about marketing research and cus- marketers gain insights into consumers and the mar- tomer insights in action. In order to tailor its products to the ketplace. We look at how companies develop and market it operates in, Italian chocolate and confectionary manu- manage information about important marketplace ele- facturer Ferrero derives fresh insights on customers and the REVIEW CHAPTER P ments: customers, competitors, products, and mar- marketplace from marketing information. The company’s ability keting programs. To succeed in today’s marketplace, companies to use this information and capitalize on them by improving deci- must know how to turn mountains of marketing information into sion making and tailoring their offerings to the local market has fresh customer insights that will help them engage customers and been a key success factor in major and growing markets such deliver greater value to them. as India. FERRERO: Managing Marketing Information and Customer Insights errero SpA is an Italian manufacturer of branded choc- chocolate in India with the help of sophisticated marketing olate and confectionery products, and the third big- analysis. gest chocolate producer and confectionery company When Ferrero entered India in 2004, the country did not in the world. -
Po, Az Állhatatos Kungfu Harcos Újabb Kalandokba Keveredve
Po, az állhatatos kungfu harcos újabb kalandokba keveredve nemcsak a mozivászonra tér vissza, de a Sárkányharcos, barátaival együtt a Kinder Meglepetésekben is megtalálható lesz. KINDER MEGLEPETÉS T1 x 72 Tömeg/db: 20 g Darab/karton: T1 x 72 EAN kód termék: 40084107 EAN kód karton: 8000500039106 Karton/raklap: 128 * A Kinder Meglepetésben az aktuálisan forgalmazott teljes mennyiség átlagosan 20%-a tartalmazza a Kung Fu Panda 3 sorozat játékainak valamelyikét. 3 ...és sok más meglepetés A Disney hercegnők mesés világában kedves háziállataik is fontos szerepet játszanak, a Kinder Meglepetés kislányoknak szóló változata az új játékoknak köszönhetően ismét nagyon népszerű lesz. KINDER MEGLEPETÉS KISLÁNYOKNAK T1 x 72 Tömeg/db: 20 g Darab/karton: T1 x 72 EAN kód termék: 54088191 EAN kód karton: 5413548013220 Karton/raklap: 128 * A Kinder Meglepetésben az aktuálisan forgalmazott teljes mennyiség átlagosan 20%-a tartalmazza a Disney Princess Palace Pets sorozat játékainak valamelyikét. kINDERM EGLEPETÉS kINDERM EGLEPETÉS kINDERM EGLEPETÉS KISLÁNYOKNAK KISLÁNYOKNAK KISLÁNYOKNAK T1 x 192 T1 x 432 T1 x 864 Tömeg/db: 20 g Tömeg/db: 20 g Tömeg/db: 20 g Darab/karton: T1 x 192 Darab/karton: T1 x 432 Darab/karton: T1 x 864 EAN kód termék: 54088191 EAN kód termék: 54088191 EAN kód termék: 54088191 EAN kód karton: 8000500058831 EAN kód karton: 8000500159545 EAN kód karton: 8000500145180 Karton/raklap: 36 Karton/raklap: 12 Karton/raklap: 4 5 KINDER CHOCOLATE T8 x 10 x 4 / T8 x 40 Tömeg/db: 100 g Darab/karton: T8 x10 x 4 / T8 x 40 EAN kód termék: 40084701