"There's no politics without communication": The impact of social media in political participation of citizen in Peru of today Maria Jose Paola Zorrilla Huaman Institute of Andean Political Studies
[email protected] 30, rue Professeur Joseph Nicolas , 69008 Lyon, France Abstract We are living in the age of information, turning quickly of mass media to social media. This process has transformed the way where people interact each other, creating a new Policy-Communicative scene in which we have to ask ourselves: What is the impact of social media in political participation? For answer this we’re going to determinate the impact of social media in marches against a presidential candidate, Keiko Fujimori, during presidential election of 2016 in Peru This paper is divided in three parts. The first one it’s about theory background and definition of key concepts like Social media and Political communication, all this under the Theory of Political Communication in general and the theory focuses of online news in particular. In the second part we will determinate the methodological background and finally, the third part will analyze more specifically the case of marches “NO A KEIKO” with a descriptive research using tables and interviews as sources. Key Words: Collectives, Political Communication, Political Participation, Politics, Social Media. Introduction There are two ways to conceive the Political Communication, the first one is as an enemy we for democracy because It controlled and manipulated the citizens, the second way is based on Politics need of communication for fully be developed (Wolton, 2008: p.7). In this moment we are living in the age of information, turning quickly of mass media to social media, it’s why academics research the relation between Medias and politics from 20th century.