2013 FESTIVAL BROCHURE AUGUST 31St - SEPTEMBER 1St COCA-COLA FIELD - BUFFALO, NY Attending the National Chicken Wing MESSAGE from Festival in Buffalo, NY

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2013 FESTIVAL BROCHURE AUGUST 31St - SEPTEMBER 1St COCA-COLA FIELD - BUFFALO, NY Attending the National Chicken Wing MESSAGE from Festival in Buffalo, NY 2013 FESTIVAL BROCHURE AUGUST 31st - SEPTEMBER 1st COCA-COLA FIELD - BUFFALO, NY attending the National Chicken Wing MESSAGE FROM Festival in Buffalo, NY. Buffalo News THE NATIONAL BUFFALO WING FESTIVAL columnist, Donn Esmonde then wrote in a has become the “Super Bowl” of the THE FOUNDER column that he was bewildered that Buffalo chicken wing industry for restaurants, did not have such an event. That is when I wing lovers and even competitive eaters. decided to take on the challenge for my The festival has been showcased by such Hometown as well as mylove for Buffalo national media as the Food Network, - Wings. Within a year, the plan was set “All-American Festivals”, “Unwrapped”, for this annual Labor Day Weekend event “Throwdown with Bobby Flay, and Emeril as 40,000 people filled Coca-Cola Field to Lagasse Live, the Travel Channel - “Bar Food consume over 20 tons of wings. Paradise”, “Taste of America”, and “Food Wars”, NBC’s Today Show, ABC’s The View, AS WE ENTER INTO OUR TWELFTH YEAR, Regis and Kelly, the CBS Morning Show, the the festival is recognized as one of the best BBC, Fox and Friends and even a PBS in the country. In 2012 the festival drew over documentary. 81,000 people. Over the last ten years the festival has drawn over 655,000 people and So “WING IT TO BUFFALO” and join served over 4 million wings. The festival us for the fun and excitement at one of which also supports local charities has America’s greatest food festivals this Labor donated over $200,000 since its inception. Day Weekend - The National Buffalo Wing Festival! THE FESTIVAL HAS ALSO BECOME A GREAT TOURISM MAGNET for the Buffalo Region as “Keep Wingin’ It”, wing lovers from all over America and the THE NATIONAL BUFFALO WING FESTIVAL world make the annual pilgrimage to pay was inspired in 2001 by the movie homage to the birthplace of the Buffalo Wing. “Osmosis Jones. In the movie a fictitious Last year we found through on-site surveys character Frank DeTorre played by actor that attendees came from all 50 states and DREW CERZA Bill Murray plays a big junk food and over 34 different countries. The festival has THE “WING KING” chicken wing addict with the goal of had a great local economic impact. LOCAL ELECTRONIC TV TRACKING LOCAL TELEVISION LOCAL BUFFALO MEDIA REPORT GENERATED: 2007/09/13 13:29:01.908 (CT) Total Story Count: 135 Total Nielsen Audience: 4,696,894 Total 30-Second Ad Equivalency: $49,540 Total Run Time: 3:00:00 Time Warner ABC-TV7: AM Buffalo Show Total Calculated Ad Equivalency: $86,706 Total Calculated Publicity Value: $260,118 This report was generated by Newstrax through a national media tracking service for television. It contains copyrighted material and may be used for file and reference purposes only. Any reproduction, sale or distribution is prohibited. Portions © 2007 Nielsen Media Research, Inc. Ratings data contained herein are the copyrighted property of Nielsen Media Research, Inc. All Rights Reserved. NBC-TV2: Morning Show CBS - TV4 NATIONAL ELECTRONIC TV TRACKING NATIONAL NETWORK AFFILIATES NATIONAL NETWORKS In 2012 TV Eyes Media Tracking Service REPORT GENERATED: 2010/09/13 CNN Live Today Show reported that over 260 network affiliates 15:33:16.455 (CT) CNN Headline CBS Early Show of NBC, CBS, ABC and FOX TV covered Total Story Count: 724 News ABC Morning Show stories on the National Hamburger Total Nielsen Audience: 24,598,692 MSNBC NBC, CBS, and Festival. CNN and CNN Headline News Total Calculated Ad Fox News ABC National News also ran continuos stories all weekend. Equivalency: $1,064,249 The Weather Cities included, all top 50 media markets. Total Calculated Publicity Channel The TV viewership by reported at 10.57 Value: $3,193,287 million viewers and a media value of over $573,000. DOCUMENTARY MOVIE “THE GREAT CHICKEN WING HUNT” Film producer Matt Reynolds formerly of Reuters News Agency decided to film a documentary of his quest for the perfect chicken wing. On August 18, 2008 Matt started in New York City and worked his way across the state finishing at the National Buffalo Wing Festival on Labor Day Weekend. The festival was a big part of the film. The cast was incorporated into the various contests and festival activities. THE NATIONAL BUFFALO WING FESTIVAL has become the “Super Bowl” of the chicken wing industry for restaurants, wing lovers and even competitive eaters. The festival has been showcased by such national media as the Food Network, - “All-American Festivals”, “Unwrapped”, “Throwdown with Bobby Flay, and Emeril Lagasse Live, the Travel Channel - “Bar Food Paradise”, “Taste of America”, and “Food Wars”, NBC’s Today Show, ABC’s The View, Regis and Kelly, the CBS Morning Show, the BBC, Fox and Friends and even a PBS documentary. CNN Headline News CNN Live NBC Today Show Throwdown with Bobby Flay Emeril Live Live with Regis and Kelly DEMOGRAPHICS: WINGFEST ATTENDEES *Results based on a sample of 1,368 National Buffalo Wing Festival attendees. Results compiled by Jeannie M. Wolf, CMP Bill Murray RESTAURANTS Over thirty local and out of town restaurants from across America will serve over 100 different style of wing sauces this year. This past year the festival cooked all 600,000 wings with Trans Fat Free Oil provided by Bunge Oil. 2012 PARTICIPATING RESTAURANTS ANCHOR BAR - BuffalO, NY AROOGA’S GRILLE HOUSE - HARRISBURG,PA Bocce Club PIZZA - BuffalO, NY BuffalO ANGEL WINGS - BuffalO, NY BuffalO WILD WINGS - BuffalO, NY DANNY’S SOUTH - ORCHARD PARK, NY Falletta’S Restaurant - East Amherst, NY FIRE ON THE Mountain - PortlAND, OR FrankS for THE MEMORIES - MUNDELEIN, IL HARD ROCK CAFE - NIAGara FALLS, NY Jack AstOR’S - CheektowaGA, NY LA NovA - BuffalO, NY LEGEND Larry’S - HowARD Grove, WI Moosehead GRILL - CharloTTE, NC Pesci’S PIZZA - BuffalO, NY Quaker STEAK & LUBE - SHARON, PA Ricotta’S - BuffalO, NY RUCHDA - Atlanta, GA SMOKEY BONES - CheektowaGA, NY WOW CAFE & WINGery - CovinGton, LA NATIONAL SAUCE OFF All participating restaurants enter the National Wing Sauce-Off which consists of seven different categories. Three winners are crowned in each category. Winners take home bragging rights and are able to use their awards in local and national advertising. Many list their award winning sauces accompanied by the festival logo on their menus.Categories include Traditional Medium, Hot, X-Hot, Creative Sweet, Creative Spicy, BBQ, and Creative BBQ. ENTERTAINMENT The festival features live music all weekend long. Elvis impersonator, Terry Buchwald entertains thousands every year with his high energy performance. Local talent also includes Pirate Dreams as they perform a “Jimmy Buffet Tribute”. International singing legend Terry Sylvester formerly of the Hollies has appeared in the past and performed many of hit #1 songs including “Long Cool Woman In A Black Dress“, “The Air That I Breathe“, and “He Ain’t Heavy, He’s My Brother“. Rap artist and competitive eater, Eric “Badlands” Booker performs songs from his CDs, including “Hungry and Focused”. The main stage emcee, Dennis George A.K.A. the “Quiz Master”, dazzles the crowd with his fun trivia shows all weekend long. A HOT TIME IN A COOL CITY! 2002 - 2012 FESTIVAL FACTS 655,000 Attendees 4 Million Wings Served $200,000 Raised for Charity UNITED STATES CHICKEN WING EATING CHAMPIONSHIP In 2012, Joey “Jaws” Chestnut of San Jose, CA, consumed a world record of 191 chicken wings in 12 minutes and beat the two year champion Sonya “The Black Widow” Thomas. Chestnut is also the Nathan’s Hot Dog eating Champ and the #1 competitive eater in the world. This was big news with the national and local media. BABY WING CONTEST Let’s not forget the little ones. Sunday festivities begin with the Baby Wing Contest. Parents are encouraged to dress their children in Buffalo or chicken wing themed costumes. Themes included Chickens, Buffalo Bills, and many more! BUFFALO BUFFET BOWL An annual crowd favorite is the Buffalo Buffet Bowl featuring some of Buffalo’s best regional foods including, pizza, pierogies, Buffalo chicken fingers and of course Buffalo Wings. The first contestant to finish the 5 pound plate is the winner. AMATEUR WING SAUCE COMPETITION CREATIVE AND TRADITIONAL CATEGORIES Amateur cooks from all over the country submit hundreds of entries each year to participate in the Traditional and Creative Wing Sauce Competition. Five participants compete in each category. Several contestants over the years have actually bottled their winning sauces and started wing sauce businesses. MISS BUFFALO WING PAGEANT The Miss Buffalo Wing Contest is a display of world class pageantry. Contestants answered trivia questions about Buffalo, read excepts from Macbeth and were asked to identify the heat intensity of the sauce on a chicken wing. Maryalice Demler, NBC-TV affilliate GW RZ news anchor, organizes and emcees the contest. Emcee and pageant organizer Maryalice Demler of NBC affiliate WGRZ-TV POINT 5K RUN “RUNNING OF THE CHICKENS” In Barcelona Spain, they have the “Running of the Bulls”. In Buffalo, NY we run the chickens of course. This fun run’s goal is to get motivationally challenged couch potatoes to drop the remote control and get up and move. Runners are encouraged to wear creative outfits as The race starts outside of the stadium and ends inside in centerfield. It won’t get you in shape, however it is a start! It is our version of a 5k run except only half of a kilometer. AMATEUR WING EATING CONTEST Big wing eaters from all over the country compete to take home the crown of Amateur Wing Eating Champ. Twelve contestants feverishly consume wings for 8 minutes in this highly competitive contest XXXHOT WING EATING CONTEST This contest is not for the weak.
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