Red Poles Art Gallery. Image: Chloe Elizabeth VENUE MAGAZINE OPEN YOUR DOORS TO FRINGE 2021 Think outside the box – registered venues in the past have been anything from theatres, pubs, clubs, churches, vacant buildings, bars, offices to buses, bathrooms, swimming pools and caravans!

Principal Partner WHAT IS FRINGE? "You need to find your own niche and have something • We were born over 60 years ago (although we don’t look a day over 25) unique and special to offer. and we’ve grown up to become the Southern Hemisphere’s largest open access ! Rather than be just another • Adelaide Fringe completely takes over the CBD, surrounding suburbs "good venue", I think it is and even some regional areas of South for 31 magical days and important to find an image nights each year. Lock in our 2021 dates: 19 Feb – 21 March. that makes you different. • Featuring 1200+ events, over 6500 artists, 471 venue spaces and over Barossa Fringe. Image: Nathaniel Mason 3.5 million attendees in 2020. Your policy, programming, presentation need to offer something other venues WHAT DOES 'OPEN ACCESS' MEAN?! do not have. You need 2020 VENUE STATS We’re an open access festival which means artists, presenters and venues to be diverse but also SUMMARY OF BREAKDOWN OF CBD, METRO "Working with artists to all register to participate in Adelaide Fringe, you choose us! We don’t select have a "thread" that goes AND REGIONAL VENUES & EVENTS (2020 VS 2019) create a Fringe hub outside or curate the program or book artists or shows for you. through the vision." of the CBD has enabled Anyone and everyone can be involved in Adelaide Fringe… it doesn’t matter VENUES TOTAL Shakti Chakravarty, our community, and people how big or small your venue is, whether you’ve got four walls made from bricks 2020: 367 Producer, Artist, Venue Manager CBD and mortar or you’re a completely temporary space, you can register to be 2019: 406 further afield, access to at The Garage International *inc North Adelaide involved. Alleyway, pub, concert hall, library, laundromat or double decker bus – 2020: 141 (38%) high quality and meaningful YOU can create Fringe magic in whatever shape or form your venue takes on! 2019: 160 (39%) cultural experiences closer to their homes. The MCC came alive with activity like it had METRO REGIONAL 2020: 180 (49%) 2020: 46 (12.5%) never seen before. The 59 WHY BECOME A FRINGE VENUE – WHAT ARE THE PERKS? 2019: 189 (46.5%) 2019: 57 (14%) events, workshops and Have bands that play at markets almost doubled • Venue registration is completely • Step outside your comfort your venue regularly, FREE! zone and gain experience and the 2019 effort. or do you exhibit visual confidence in hosting events • Get listed in over 300,000 Adelaide The community was not and live performance. artwork on your walls? Fringe printed guides and be daunted by the variety of Why not turn these into promoted on the Adelaide Fringe • Increased awareness of EVENTS TOTAL shows with ticket sales website though a dedicated venues your venue and exposure Fringe events during 2020: 1424 doubling to just above 4000 festival season! webpage (3.1 million visits in 2020) to new clientele. CBD *inc North Adelaide 2019: 1611 and about 12,600 people • Venues can take advantage of • Be a part of and provide a 2020: 864 (61%) our engaged Fringe Membership supportive platform and attending one of the many 2019: 1046 (64%) audience! Find out more HERE environment for artists diverse and engaging and engage with the wider "You don’t need to spend • Generate more jobs in Adelaide cultural experiences." community of venues, artists a million bucks to setup and . and audiences like no other! METRO REGIONAL Tyson Brown, a venue. If your vibe is 2020: 480 (33%) 2020: 80 (5.6%) Unit Manager Cultural good and your fees are 2019: 484 (30%) 2019: 81 (5%) Facilities at Marion Cultural reasonable, there will WHAT MAKES A GREAT FRINGE VENUE? Centre / City of Marion always be artists looking 1. Find your niche and be willing to 4. Be prepared and do your research. for somewhere to try out think outside the box! Be proactive! Don’t sit back and a new idea, or take a risk 2. Use your strengths, use it to attract wait for artists to come to you. 368 Venues 141 (38%) venues located 864 (61%) events took - and that’s precisely what artists and promote your venue. One of the best ways to connect within the Adelaide place within the City Council area Adelaide City Council Adelaide Fringe is all about." 3. Communication is key! with Artists is to attend our Meet 471 Venue spaces Clear communication along The Venues speed-dating event (61%) venues located (39%) events took Tim Watts, General Manager & with a signed venue agreements for Venues and Artists! Make sure 226 the Adelaide 560 place the Venues Manager at The Mill Different council areas outside outside (by both parties) eliminates you are signed up to our bulletins 36 City Council area Adelaide City Council misunderstandings. to stay in the loop.

adelaidefringe.com.au | [email protected] | Hotline +61 8 8100 2022 | facebook.com/adlfringeworks HOW TO REGISTER – AVR DETAILS 1. Sign up to AVR (Artist and 6. Think about what audiences "Our main reason for Venue Registration Platform) you might be able to share or participating in Adelaide avr.adelaidefringe.com.au what marketing you can offer to promote events in your Fringe is that it is our best 2. Make yourself familiar with our venue. Be sure to share this value for money marketing ‘Venue Registrations Process’ with prospective artists – digital opportunity of the entire year. document. This will outline all billboards, newsletters and the information you require social media support from a We have found that some before you start your registration. venue can be very attractive. This is available online on the events are difficult to market AVR Resources page. 7. Once you are registered, it does outside of Fringe, but the not mean you are an official Fringe Fringe helps us to tap into 3. Familiarise yourself with the venue. You still need to book niche markets and find our AVR, have a play, see what other an event/artist in your venue resources are available for you. audience and sometimes to be classified as anOfficial even sell these events out. 4. During your registration, make Adelaide Fringe Venue. So do sure you opt in to our ‘Venue not wait for artists to come to For some reason there are Finder’ tool. This will help artists you, put yourself out there! people in the community that find your venue and help arrange 8. Don’t forget, Venue Registrations see an arts event as more direct bookings. are FREE! legitimate if it is part of the 5. Make sure you are upfront 9. Make sure you check out our Adelaide Fringe. We have with what you can deliver. In library of AVR Resources! used this to our advantage." the registration you will need From 'how to' information Ceri Hutton, Manager Performing to detail the logistics and on marketing, ticketing and Arts & Events at The Parks Theatres technical specifications of accessibility to budget templates your venue, so don’t promise and sustainability info! Lion Arts Factory. Image: Chloe Elizabeth anything you cannot deliver.

"Put every detail of your STAY INFORMED hire arrangement in 2021 KEY DATES writing before the season ARTIST & VENUE BULLETINS These sessions will be delivered Check your emails and stay via digital online platforms, or if 22 JUL 2020 commences. This includes up to date with all of the latest social distancing guidelines allow, in Venue Registrations OPEN financial settlements, information by way of our regular person in Adelaide. All sessions will Artist & Venue Info Session cancellation, technical EDM’s and bulletins. be recorded. 1 SEP 2020 provisions, performance Artist Registrations Open FACEBOOK GROUP SPECIAL ARTIST & VENUE EVENTS space dimensions and 22 SEP 2020 Like our FringeWORKS – Adelaide Meet the Venues – an Artists and backstage policies. Fringe Artists & Venues Facebook Venues speed dating event to assist Meet the Venues Event page for all industry news, and join programming your venue. 4 NOV 2020 Artists will want to know the Adelaide Venues Facebook StandOUT – a marketing and PR info Print Registrations CLOSE what you are providing and Group to network with other venues. session to prepare and make sure we 9 NOV 2020 what their responsibilities can help you stand out! StandOUT – INFO SESSIONS & ROUNDTABLES are in as much detail as Marketing & PR Event Throughout the registration period TALK TO YOUR LOCAL COUNCIL possible. It will ensure we will be holding a number of What can they do to support you? 19 FEB 2021 expectations are met, money information sessions, perfect Many councils see huge value in lots Adelaide Fringe Opening Night! chance to learn more about the of Fringe activity in their area and is saved and both parties are Stay tuned to our opportunities we offer, how to market you might be surprised at what they bulletins protected in the partnership." and Facebook page for more your show, network with other artists will do for you in ways of marketing events and key dates! Joanne Hartsone, Producer, Artist, and get hot tips and tricks on how to and financial support. Adelaide Town Hall. Image: Farhad Noori Venue Manager at Black Box Theatre make the most out of your festival.

adelaidefringe.com.au | [email protected] | Hotline +61 8 8100 2022 | facebook.com/adlfringeworks