Asian Social Science; Vol. 10, No. 22; 2014 ISSN 1911-2017 E-ISSN 1911-2025 Published by Canadian Center of Science and Education Awareness and Willingness for Engagement of Youth on World Heritage Site: A Study on Lenggong Archaeological Site Mastura Jaafar1, Shuhaida Md Noor2 & S. Mostafa Rasoolimanesh1 1 School of Housing, Building, and Planning, Universiti Sains Malaysia, Penang, Malaysia 2 School of Communication, Universiti Sains Malaysia, Penang, Malaysia Correspondence: S. Mostafa Rasoolimanesh, School of Housing, Building, and Planning, Universiti Sains Malaysia, Penang, Malaysia. Tel: 60-4-653-5278. E-mail:
[email protected] Received: June 15, 2014 Accepted: September 17, 2014 Online Published: October 30, 2014 doi:10.5539/ass.v10n22p29 URL: http://dx.doi.org/10.5539/ass.v10n22p29 Abstract Lenggong Valley was recognised as a World Heritage Site in June 2012. The literature highlights the importance of community engagement in conservation programmes. Principally, the involvement of young people is necessary to facilitate heritage management programmes. The readiness of youth to engage can be measured from their awareness and willingness to participate. For this study, we administered questionnaire surveys to 175 respondents from three secondary schools in Lenggong. The results revealed a low level of awareness and a lack of willingness for participation. In addition, the findings suggest an uncertain correlation between awareness and willingness for participation among youth. Keywords: awareness, community engagement, Lenggong valley, World Heritage Site (WHS), youth, willingness 1. Introduction Heritage is frequently defined as our inheritance from the past, what endures into the present, and what continues into the future; allowing generations to gain knowledge, wonder at and benefit from (UNESCO, 1998, 2002).