TOMMY HILFIGER COLLABORATION WITH GLOBAL WOMENSWEAR AMBASSADOR GIGI HADID CELEBRATED WITH ICONIC BARBIE® DOLL
TommyXGigi Barbie® doll celebrates the iconic American designer and international supermodel
AMSTERDAM, THE NETHERLANDS and EL SEGUNDO, CALIFORNIA (December 4, 2017) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], and Barbie® announce the launch of a special edition TommyXGigi Barbie created in the likeness of Gigi Hadid, international supermodel and global brand ambassador for TOMMY HILFIGER womenswear. The doll will be available on tommy.com and Barbie.com, at select TOMMY HILFIGER flagship stores in London, Paris, Düsseldorf, Amsterdam, and New York City, and with select retailers globally starting at 6:00 a.m. EST on December 5, 2017.
“The collaboration with Gigi and Barbie was an exciting new twist on our brand’s history of partnering with pop culture icons and our ongoing ambassadorship with Gigi,” said Tommy Hilfiger. “The final look of the TommyXGigi Barbie doll is a celebration of a defining moment in the history of TOMMY HILFIGER womenswear.”
Designed in collaboration with Tommy Hilfiger, the TommyXGigi Barbie celebrates the unforgettable runway event where Gigi Hadid was introduced as global brand ambassador for TOMMY HILFIGER womenswear. The doll is styled in a classic navy TOMMY HILFIGER flag hoodie, white shorts with red trim and brand logo, and white slip-on sneakers, matching Gigi Hadid’s closing look for the Fall 2016 TOMMYNOW experiential runway event at which the first TommyXGigi capsule collection was introduced. The doll has a suggested retail price of $50/€89,90 and comes with a doll stand and certificate of authenticity.
“I’m so honored to have my own Barbie, which celebrates my partnership with TOMMY HILFIGER,” said Gigi Hadid. “Seeing the doll for the first time was surreal, and I’m so happy that we now get to share her with TommyXGigi and Barbie fans around the world!”
“We’re thrilled to partner with Tommy Hilfiger and Gigi Hadid on this TommyxGigi doll and delight our fans just in time for the holiday season,,” said Sejal Shah Miller, Vice President of Global Marketing for Barbie.
Both Tommy Hilfiger and Mattel have a long history of working with inspiring pop culture icons. Tommy Hilfiger has previously collaborated with David Bowie, Iman, Beyoncé, Naomi Campbell, Charlotte Gainsbourg, Lenny Kravitz and The Rolling Stones. Recent TOMMY HILFIGER brand ambassadors include Rafael Nadal, Gigi Hadid and The Chainsmokers. This Barbie® doll joins the ranks of more than 80+ designers and top fashion influencers who have been honored by the brand.
Friends and followers of the brand are invited to join the conversation on social media using #TommyXGigi, #TommyHilfiger, @TommyHilfiger, #Barbie, #barbiestyle and @barbiestyle.
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About Tommy Hilfiger
With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, TOMMY HILFIGER offers complementary lifestyle products such as eyewear, watches, fragrance, athletic apparel (golf and swim), socks, small leather goods, home goods and luggage. The TOMMY JEANS product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the TOMMY HILFIGER and TOMMY JEANS brands is available to consumers worldwide through an extensive network of TOMMY HILFIGER and TOMMY JEANS retail stores, leading specialty and department stores, select online retailers, and at tommy.com.
About PVH Corp. With a history going back over 135 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 35,000 associates operating in over 40 countries and over $8 billion in annual revenues. We own the iconic CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Speedo*, Warner’s and Olga brands, as well as the digital-centric True & Co. intimates brand, and market a variety of goods under these and other nationally and internationally known owned and licensed brands.
*The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International Limited.
About Mattel Mattel is a global learning, development and play company that inspires the next generation of kids to shape a brighter tomorrow. Through our portfolio of iconic consumer brands, including American Girl®, Barbie®, Fisher-Price®, Hot Wheels® and Thomas & Friends™, we create systems of play, content and experiences that help kids unlock their full potential. Mattel also creates inspiring and innovative products in collaboration with leading entertainment and technology companies as well as other partners. With a global workforce of approximately 32,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations. Visit us online at www.mattel.com.