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England Golf 2017 Annual Review Read Our Annual Review Which ADD SPINE GROWING THE GAME TOGETHER Email: [email protected] The National Golf Centre Telephone: 01526 354500 The Broadway Woodall Spa englandgolf Lincolnshire LN10 6PU @EnglandGolf @england.golf www.englandgolf.org GROWING THE GAME OF GOLF 03 Welcome Golf in all its forms is a big part of life for a great many people. What’s striking as we look back at another successful year for golf in England is both the superb performance of our top players – particularly the young talent – and the growing vigour of the game itself. At the heart of this are Nick Pink the volunteers and professionals running clubs, bringing Chief Executive people into the game and keeping them involved, through to the entrepreneurs building new golf businesses. The statistics are looking good: It’s also been busy away from two million golfers playing the course, with many new twice a month, 1.85 million young faces joining England Golf. We people having some kind of golf welcomed our new team of Club experience and close to six million Support Officers whose goal is enjoying fun, family golf. There are to help golf facilities address challenges of course and everyone their individual needs and grow in the sport and entertainment their businesses. This initiative is sector has to face up to the fast the key focus of our new direct pace of change in society and relationship with Sport England Nic Coward economic pressures. At England and represents an important Chairman Golf we know our job is to support change of approach, which has people who want to provide the been very well received. On page many kinds of golfing experience 9 you can find out about the new customers want. Focusing on faces on our Board too – as well the needs of all the different as important changes we’ve made consumers of our sport is the to meet the ‘gold standard’ of We hope you enjoy objective we put firmly at the sports governance. centre of the new, refreshed this Review of 2017 strategic plan for growing the Two events in 2017 exemplify our game that we launched in April. determination to widen the reach, and look forward and change perceptions, of the At the highest level of the game. The first was the opening to working with the game there were some terrific up of our Awards ceremony so golf community in successes in 2017 – we’ve picked anyone could attend, which meant out our highlights on page 4. 400 people were able to enjoy 2018 as we continue It was a very busy summer for a joyous, celebratory evening our championship team too. at Lord’s – as you’ll see on to rise to our sport’s The quality of our tournaments page 16. The second was our first is recognised by the players and Innovation Conference which challenges for the also by the major organisations saw 150 people come together we work closely with, such as the to share ideas for attracting new benefit of all. European Golf Association and audiences and players. It’s a The R&A. They were particularly significant challenge for all who appreciative of the team’s efforts love the game to find ways of DIRECTORS AS AT 31 DECEMBER 2017 PRESIDENT in delivering the European bringing golfers together, both Carol Alford Jill Dean Douglas Poole John Williams Amateur Championship and through the digital platforms that Alistair Booth Ron Harrison Carole Waights PRESIDENT ELECT Home Internationals. are ever-more important to how Martha Brass Michael Pask Ian Watkins Desmond Duffy we live as well as on the course or range. Nic Coward John Peters Les Wilson COMPANY SECRETARY Pat Crowson Nick Pink Simon Wilson Rod Findlay 04 GROWING THE GAME OF GOLF 05 1 3 7 4 5 8 9 Highlights of the year Here’s our round-up of the inspirational winners and significant developments of 2017, a year of ambition and enterprise on and off the course. 1 We launch our refreshed four-year strategy 4 Lily May Humphreys wins four big titles 6 England Golf receives Sport England funding 9 Harry Ellis wins the British Amateur for growing the game, putting a focus on including the British Girls’ Championship and totalling £8.48 million, enabling the creation Championship in June at Royal St George’s understanding customers’ needs at its heart the English Women’s Amateur Championship of our 36-strong workforce of County Support Officers 10 We confirm our leading role in the 2 England Golf becomes directly funded 5 Alfie Plant wins the European Amateur modernisation of our sport by achieving the by Sport England Championship at Walton Heath in June and 7 Sophie Lamb wins the Smyth Salver for leading highest levels of governance and transparency the Silver Medal for leading amateur at The amateur at the Ricoh Women’s British Open in to comply with the Code for Sports Governance Open in July at Royal Birkdale August at Fife’s Kingbarns Golf Links 3 England teams win Gold, Silver and Bronze at the European Amateur Team Championships, with England’s women successfully defending 8 We welcomed over 400 guests to our annual their title Awards ceremony celebrating all that’s great about the game in England 06 2017 ANNUAL REVIEW GROWING THE GAME OF GOLF 07 Improved image and promoting Delivering the benefits of the sport Over £400,000 value from our strategy: commercial partnerships ON TARGET how we’re doing More members and players In April 2017 we launched our four-year strategy for growing the game of 651,000 golf club members golf in England. Since then we’ve been concentrating our efforts on its seven strategic objectives – the things we believe will have the greatest impact on the game’s future. One year on, we can see the difference we’re starting to 977,300 people play golf at least 17% increase in the proportion make, most notably by becoming more customer focused. twice a month of female golfers 6,300 ABOVE TARGET 2% ABOVE TARGET Outstanding championships, Being customer focused competitions and events of golfers and stakeholders 1,076 clubs 3 received support from England Golf are satisfied with the of players are satisfied of England Golf’s Championship 67% performance of England Golf with their experience Referee Panel are female 101 ABOVE TARGET 86% 17% 6% ABOVE TARGET 7% UNDER TARGET Stronger counties and clubs Unification of county bodies 6 counties unified and 1 county in the final stages ON TARGET: 7 Winning golfers Average handicap reduction World Amateur Golf rankings NATIONAL PLAYERS ENGLAND GOLF ELITE MEN U18: 0.51 TARGET: 0.5 3 in the Top 50 TARGET: 3 Performance at European Amateur Excellent governance Team Championships REGIONAL PLAYERS ENGLAND GOLF ELITE WOMEN U16: 1.825 TARGET: 1.4 Women: 1st – Men: 2nd Full compliance with 1 in the Top 50 TARGET: 1 TARGET: TOP 8 the Code for Sports 2 commercial partnerships COUNTY GIRLS AND BOYS Governance achieved with national brands – Bridgestone Tyres and Adidas 4.4 TARGET: 4.0 A YEAR AHEAD OF TARGET ON TARGET 0810 2017 ANNUAL REVIEW GROWING THE GAME OF GOLF 09 Championing a game fit for CODE FOR SPORTS GOVERNANCE the future Achieving excellent governance In November 2017 we completed the In 2017 many of the developments we’ve been working towards final step to meet the Government’s gold standard for governance and to strengthen the way golf is run in England came to fruition. transparency. Compliance with the Code By improving our own governance, strategic leadership for Sports Governance is essential to and regional workforce we are becoming a more qualify for public funding and we believe effective champion and support for those in whose going through this process ourselves has hands the future lies: players, clubs and counties. helped us become a better business. We have always been compliant with Leading role the Code’s gender representation requirements as we have a minimum of In April we became directly funded by Sport England. 30% of each gender on the Board and This brought clarity to our role which will benefit the game a workforce that’s over 50% women. ‘We can see and its stakeholders. It also allowed us to lead conversations Our final task was to streamline our the tremendous with Sport England about our four-year funding cycle. As a Board from 15 to 12 members. We took opportunities out result, we received £8.48 million to support our new strategy this opportunity to introduce our first there to get more for 2017-2021. Independent Directors, Martha Brass and Michael Pask, to the Board. They people playing golf join Nic Coward, our first Independent more often and our Strategic support Chairman, who took up his role in April. ambitious strategy This updated strategy, launched in April 2017, sets out how we The knowledge and networks they bring shows a deep aim to work with county bodies, clubs and golf facilities to from careers at the top level of sport, understanding of grow the game in England. Developed in consultation with business and marketing will be a huge the golf community, it has focused attention and activity asset as we rise to the challenges ahead. what it will take’ on the things we all believe will have the greatest Nic Coward, positive impact on the future of our sport. Principle Chairman, among these is putting customers at the centre REGIONAL REORGANISATION England Golf of everything we all do. Stepping into others’ shoes is helping us all gain a better Delivering bespoke understanding of the needs of different business support types of customer and how best to We have created a regional network inspire and enable them to play.
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