World Amateur Team Championships Ireland 2018

World Amateur Team Championships

Ireland 2018

Carton House, Maynooth, Republic of Ireland

29 August – 8 September 2018

GSI Event Study

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

GSI Event Study World Amateur Team Championships Ireland 2018 Carton House, Maynooth, Republic of Ireland

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Sportcal has prepared this Event Study using reasonable skill, care and diligence Authors for the sole and confidential use of the International Golf Federation (“IGF”), the Golfing Union of Ireland (GUI) and the Irish Ladies Golf Union (ILGU), for the Tim Rollason purposes set out in the Event Study. Sportcal does not assume or accept or owe Colin Stewart any responsibility or duty of care to any other person. Any use that a third party makes of this Event Study or reliance thereon or any decision made based on it, Research and editorial support is the responsibility of such third party. Krzysztof Kropielnicki The Event Study reflects Sportcal’s best judgement in the light of the information Andrew Horsewood available at the time of its preparation. Sportcal has relied upon the completeness, accuracy and fair presentation of all the information, data, advice, opinion or representations (the “Information”) obtained from public sources and Market research from the IGF, GUI and ILGU and various third-party providers. The findings in the Event Study are conditional upon such completeness, accuracy and fair Sportcal & Sportcal India presentation of the Information.

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GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

GSI Event Study / World Amateur Team Championships 2018 Contents

1 EXECUTIVE SUMMARY 4

2 OVERVIEW 10

3 ECONOMIC 18

4 TOURISM 23

5 EVENT EXPERIENCE 37

6 MEDIA & SOCIAL MEDIA 44

7 SPONSORSHIP 57

8 SPORTING 61

Executive Summary

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Executive Summary World Amateur Team Championships 2018

Date City, Nation Key Statistics 29 August – 8 September 2018 Maynooth, Republic of Ireland ECONOMIC

Venues Organiser Spectator attendance 3,600* Carton House Golf Club Golfing Union of Ireland & The Unique attendance 1,836 Irish Ladies' Golf Union Accredited attendance 935 Direct economic impact $1.35m Event Frequency Owner Every two years International Golf Federation (IGF) TOURISM Origin of spectators The Carton House Golf Club in Maynooth, Republic of Ireland hosted the World Maynooth 31.9% Amateur Team Championships 2018 (WATC 2018) between 29 August and 8 Ireland (outside Maynooth) 55.8% September 2018. Northern Ireland 5.8%

It was the 11th time that the event had been hosted in Europe and the first time International 6.5% that Ireland had hosted the World Amateur Team Championships. The WATC EVENT EXPERIENCE 2018 was held at the Carton House Golf Club and utilised the Montgomerie and O’Meara courses during the championships. Positive experience Spectators 99.2% The total spectator attendance is estimated to have been 3,600. This figure suggests a unique spectator attendance of 1,836, whilst a further 935 event MEDIA & SOCIAL MEDIA participants were present at Carton House for the Espirito Santo Trophy (women) (event period) and Eisenhower Trophy (men) competitions. TV Slots 6 The majority of spectators were Irish, with 31.9 per cent residing in Maynooth or Print media reach 1.28m within 30-minutes’ drive of the venue and 55.8 per cent travelling from Radio slots 166 elsewhere in Ireland. Spectators travelling from Northern Ireland made up 5.8 Accredited media 48 per cent of all spectators with the remaining 6.5 per cent coming from overseas. Social media accounts 6 Visitors from outside of Maynooth contributed more than 5,800 bed nights to Posts 168 the local economy. Visiting accredited event participants are estimated to have Reactions / likes 4,592 contributed $0.62 million (€0.54 million) in direct expenditure to the local area. Shares / retweets 744 The 1,362 unique spectators, categorised as out-of-town visitors, are estimated Comments / replies 130 to have contributed a further $0.16 million (€0.14 million). New followers 835 The total direct economic impact is estimated at $1.35 million (€1.17 million). SPONSORSHIP More than 99 per cent of spectators surveyed stated that they were either Sponsors 6 satisfied or very satisfied with their event experience. Institutional Partners 2 Despite there being no television production at the event, news coverage was SPORTING aired across the island of Ireland, including dedicated sport segments which featured interviews with the teams. There was a strong social media presence, Athletes 385 with targeted adverts used to attract spectators prior to the event. Male 215 Female 170 There were 79 unique nations represented at the WATC 2018. The 385 athletes Officials 134 were accompanied by 120 team officials. Competing nations 79 The delivery of the event was supported by 332 volunteers, the majority of which Continents 6 were recruited from the GUI, ILGU and local golf clubs in the area. *estimate provided by GUI

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Executive Summary World Amateur Team Championships 2018 Stakeholders

STAKEHOLDERS Key objectives

The key stakeholders for the WATC2018 were:  Deliver an event which highlights • Governing body: The R&A the best amateur men’s and United States Golf Association (USGA) women’s teams in the world • Host organisation: Golfing Union of Ireland (GUI)  Develop the sport using the event Irish Ladies Golf Union (ILGU) as a pathway for amateur golfers • Conducting organisation: International Golf Federation (IGF)  Provide opportunity for all nations • Government organisations: Sport Ireland to compete with the best around Fáilte Ireland the world

• Host institutions: Carton House & Maynooth University

INTERVIEWS INTERNATIONAL GOLF FEDERATION Antony Scanlon The International Golf Federation (IGF) is the governing body for the sport of golf, Executive Director recognised by the International Olympic Committee and the International International Golf Federation Paralympic Committee, and was established in 1958. It was initially called the World Amateur Golf Council (WAGC) before the name was changed to the IGF in 2003. Today, the IGF represents 151-member associations from 146 nations, encompassing more than 60 million golfers.

The IGF is a small organisation that works closely with the USGA and R&A to share expertise, resource and responsibility of governance in order to meet their objectives and organise competitions under consistent rules.

The IGF was created to develop the sport of golf and to grow participation in golf globally. The World Amateur Team Championships (WATC) aligns with these aims by providing an international golf event that features the best amateur golfers and golfing nations.

The WATC is also a recognised pathway for amateur golfers to play against the best opponents in the world, which provides a strong opportunity to develop the sport globally.

The number of IGF national member associations has grown in recent years and a new format for the championships may need to be created to ensure more members can compete. With only one bidder for the 2018, 2020 and 2022 editions, the IGF wants to investigate ways that the event can be made more cost effective and more commercially attractive for hosts.

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Executive Summary World Amateur Team Championships 2018 Stakeholders

GOLFING UNION OF IRELAND & IRISH LADIES GOLF UNION Key objectives

The WATC 2018 was awarded to Ireland in 2014, after the GUI and ILGU  Organise and host a world level submitted a joint bid to host the championships in 2013. The GUI / ILGU acted as event the main organiser of the championships.  Generate a number of legacies The opportunity to host an international golf event in Ireland was a key motivator from hosting the WATC 2018 for the two golf unions of Ireland to submit its bid to the IGF.

The two organisations had previous experiences of hosting national and continental events and saw the WATC as the perfect opportunity to deliver its INTERVIEW first world-level event. Through hosting the championships, the golf unions of Mark Wehrly Ireland were able to expose their prominent and up and coming athletes Championship Director to a world class event, providing the athletes with valuable experience for the Golfing Union of Ireland future and creating a high performance legacy for golf in Ireland.

The LOC also sought to create an economic legacy for the host economy by generating bed nights and tourism spend from hosting an international event. Sport Ireland and Fáilte Ireland provided funding for the event and included some economic KPIs, which if met, will unlock further funding for the GUI and ILGU.

The WATC 2018 was delivered on one of the smallest budgets of recent WATC editions. The organisers hoped to re-create an Olympic Village for the athletes, known as the Championship Village. Although this was successful in many ways, with around 85 per cent of athletes residing there, the budget did not allow for all planned activities to take place at the Championship Village.

Generating revenue through commercial sponsorship was an issue for the LOC. The lack of TV broadcast exposure was highlighted as a key issue that impacted the LOC in this regard. Some additional revenue was generated through a partnership with Rolex, whilst value in kind deals were particularly valuable and were secured with a number of partners such as Ion Solutions, who provided all scoreboards, audio-visual and lighting for the championships.

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Executive Summary World Amateur Team Championships 2018

ECONOMIC Economic - Detail

• The estimated cumulative spectator attendance of the event was 3,600 Spectator attendance 3,600* • There were 935 accredited participants at the WATC 2018 Accredited attendance 935 • The final event budget totalled $851,759 (€736,805) • Revenues from public funding and sponsorship totalled $210,291 (€181,190) Direct economic impact $1.35m • The WATC 2018 made a loss of $641,648 (€554,895) Spectator spend $0.16m • The total direct economic impact was $1.35m (€1.17m) Accredited persons spend $0.62m • Organiser surplus spend totalled $569,802 (€492,901) Organiser surplus spend $0.57m

• $783,394 (€677,667) in tourism spend was generated

Tourism - Detail TOURISM

• There were 1,836 unique spectators at the WATC 2018 Origin of spectators

• Of the total number of unique spectators, 1,362 per cent were visitors to Maynooth 31.9% Maynooth Ireland (outside Maynooth) 55.8% • 68.1 per cent of all spectators came from outside Maynooth, 12.3 per cent Northern Ireland 5.8% were from outside the Republic of Ireland International 6.5% • Over half of spectators came from other areas of Ireland (55.8%) Spectator tourism impact • The ratio of male to female spectators was 67.3 per cent / 32.7 per cent Unique spectators 1,836 • On average, spectators attended the event for 1.96 days International visitors 1,362 • On average spectators spent 3.4 nights in Maynooth Spectator bed nights 524 • The total amount spent by visiting spectators was $163,052 (€141,046) Accredited participant bed 5,289 nights

EVENT EXPERIENCE Event experience - Detail • In total 99.2 per cent of spectators said they had a positive experience

• 63 per cent of people rated the WATC 2018 better than most events they Positive experience have previously attended Spectators 99.2% • 91.4 per cent would recommend Carton House to another person • 86 per cent of spectators felt that attending the event has encouraged Higest rating (out of 5, spectators) them to follow the sport more Interest in golf 4.87 • Spectators interest in golf was rated very highly (4.87) Overall experience 4.78 Carton House as a place • Spectators are least likely to visit Carton House again in the next few years 4.70 (4.18) to visit Lowest rating (out of 5, spectators) Recommend Carton House 4.40 Encouraged to participate in 4.21 sport more Visit Carton House in the next 4.18 few years

*estimated provided by GUI

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Executive Summary World Amateur Team Championships 2018

MEDIA Media & Social Media - Detail

• In total, non-live news coverage of the WATC 2018 was shown six times by TV (news coverage) two broadcasters • Publications about the WATC in print media had a total reach of 1.28 million TV slots 6 • WATC 2018 had a total of 166 radio slots before and during the event TV broadcasters 2 • In total, there were 114 publications across all forms of media Print media • Overall Sportcal analysed six social media accounts across Facebook, Total reach 1.28 million Twitter and Instagram Radio • The six accounts combined to make 168 posts Radio slots 166 • The 168 posts achieved 4,592 reactions/likes and 130 comments/replies Accredited media • Across the six channels content was shared or retweeted 744 times Accredited media 48 • Over the course of the event period, the six accounts gained 835 new Social media (event period) followers Accounts 6 Posts 168

Reactions / likes 4,592 Shares / retweets 744 Comments / replies 130

New followers 835

SPONSORSHIP Sponsorship - Detail

• The event was supported by a total of eight partners Partner breakdown • This comprised six sponsors and two institutional partners Sponsors 6 • Carton House was the most recognised sponsor amongst spectators with Institutional Partners 2 78.1 per cent recalled Carton House in post-event survey Sponsorship recognition by spectators • Maynooth University (48.4%) and Golfnet (44.4%) were the second and third most recognised sponsors by spectators Carton House 78.1% • Only one un-official sponsor was ‘recognised’ more than an actual WATC Maynooth University 48.4% 2018 event sponsor Golfnet 44.4%

SPORTING Sporting - Detail

• WATC 2018 featured 385 athletes representing 79 unique countries from six Athletes 385 continents Male 215 • The Eisenhower Trophy featured 215 (55.8%) athletes, whilst 170 (44.2%) Female 170 female athletes competed in the Espirito Santo Trophy Continental reach 6 • In total there were 72 nations competing in the men’s and 57 nations Nations (competing) 79 competing in the women’s totalling 79 unique • Europe accounted for 44.3 per cent of nations Officials 134 • Denmark won the Eisenhower Trophy and the USA won the Espirito Santo Team 120 Trophy Technical 14 • There were a total of 134 officials for the championships, of which 120 were team officials and 14 technical officials

Overview Event

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Overview Event History

The first World Amateur Team Championships (WATC) was held back in 1958 at *Eisenhower Trophy only **Espirito St. Andrews in Scotland and featured 115 players from 29 countries. Santo Trophy only

The 2018 WATC were the 31st edition of the Men’s championship and the Continental hosting distribution 28th edition of the women’s. (1958-2022)

The next edition of the WATC will take place in Hong Kong in 2020. It will be the second time that Hong Kong will host championships, and the sixth edition to visit Asia. 4 1 The host nation of the championships is rotated among three geographical 6 4 zones: Asia-Pacific, Americas and European-African.

World Amateur Team Championships hosts (1958 - 2022) 7 12 YEAR CITY NATION CONTINENT

1958 St Andrews* Scotland Europe 1960 Ardmore, Pennsylvania* USA North America 1962 Itō, Shizuoka* Japan Asia Africa Asia 1964 St. Germain** France Europe Europe North America 1964 Rome* Italy Europe 1966 Mexico City Mexico North America Oceania South America 1968 Melbourne Australia Oceania 1970 Madrid Spain Europe 1972 Buenos Aires Argentina South America 1974 La Romana Dominican Republic North America Continental hosting distribution 1976 Portimão Portugal Europe (1958-2022) 1978 Suva Fiji Oceania

1980 Pinehurst, North Carolina USA North America 1982 Lausanne Switzerland Europe 1984 Fanling Hong Kong Asia Africa 3.0% 1986 Caracas Venezuela South America 1988 Stockholm Sweden Europe 1990 Christchurch New Zealand Oceania Asia 17.6% 1992 Vancouver Canada North America 1994 Versailles France Europe 1996 Manila Philippines Asia Europe 35.3% 1998 Santiago Chile South America 2000 Bad Saarow Germany Europe 2002 Kuala Lumpur Malaysia Asia North America 20.6% 2004 Río Grande Puerto Rico North America 2006 Cape Town South Africa Africa 2008 Adelaide Australia Oceania Oceania 11.8% 2010 Buenos Aires Argentina South America 2012 Antalya Turkey Europe 2014 Karuizawa Japan Asia South America 11.8% 2016 Riviera Maya Mexico North America 2018 Dublin Republic of Ireland Europe 2020 Hong Kong Hong Kong Asia 0.0% 20.0% 40.0%

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Overview Event Format

The World Amateur Team Championships is the biennial flagship national team Event length – Espirito Santo championships for amateur male and female golfers. Male golfers compete for the Trophy Eisenhower Trophy whilst female golfers contest the Espirito Santo Trophy. Extended event days 11 A total of 72 teams can enter each championship which consists of 72 holes of Arrival & registration 3 stroke play across four days. Practice 2 Each team has two or three players competing and the total of the two lowest Competition 4 scores from each team will comprise the total score for each round. The 72-hole Award ceremony* 1 total is the team’s overall score for the championships. The team with the lowest Women’s team departure 1 total score will win the championship.

Two courses are used for each championship and every team will play on each Event length – Eisenhower Trophy of the courses during the first and second rounds of the championships. After the second round, the teams will be divided in half based on overall score. The Extended event days 10 ‘halves’ will continue to play together for the remainder of the championships, Arrival & registration 3 with the third and fourth 18-hole rounds again being contested on both courses. Practice 2 Competition 4 The competition event period took place over 11 days from Wednesday 29th Award ceremony*/ th 1 August to Saturday 8 September. The first four days hosted the Espirito Santo team departure Trophy and the final four days contested the men’s Eisenhower Trophy, while there were three days in between each championship. *If necessary

Including the extended competition dates, such as team arrivals and practice rounds, the event was on for 17 days from 24th August – 9th September.

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Overview Previous Edition 2016 World Amateur Team Championships

Date City, Nation Key Statistics - Mayakoba El Camaleón 14 September – 24 September Riviera Maya, Mexico Golf Club

Venues Organiser Year opened 2005 Mayakoba El Camaleón Golf Club Mexican Golf Federation Back tee (yards & par) 6,978 / 71 & Iberostar Playa Paraíso Golf Forward tee (yards & par) 6,328 / 72 Club

Key Statistics - Iberostar Playa Paraíso Riviera Maya, Mexico hosted the World Amateur Team Championships in 2016. Golf Club The championships were held across two venues, the Mayakoba El Camaleón Golf Club & the Iberostar Playa Paraíso Golf Club. Year opened 2005 Back tee (yards & par) 6,709 / 72 377 athletes represented 77 unique nations, with Australia winning the Forward tee (yards & par) 6,147 / 72 Eisenhower Trophy and Korea wining the Espirito Santo Trophy.

The Mayakoba El Camaleón Golf Club was designed by Greg Norman and was Key Statistics - Sporting opened in 2005. The course from the back tee is a par 71 and measures 6,978 yards and from the forward tee is a par 72 and measures 6,147. SPORTING The Iberostar Playa Paraíso Golf Club was also opened in 2005 as a resort golf Athletes 377 course. The course measures 6,709 from the back tee and is a par 72. Eisenhower Trophy 213 Espirito Santo Trophy 164 The event utilised four official championship hotels with room rates ranging from USD 133 - USD 485 per night for rooms that could be occupied by up to four persons. Unique nations 77 Eisenhower Trophy 71 Espirito Santo Trophy 55

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Overview Host Profile Republic of Ireland & Maynooth, County Kildare

The Republic of Ireland is located in Western Europe and has a population of over Key Facts – Republic of Ireland 4.7 million. Ireland, which shares a border with Northern Ireland, comprises 26 of the 32 counties on the island. Size 70,273 km² Population (2017) 4,792,500 Gaelic sports, such as Gaelic football and hurling, are particularly popular GDP (PPP) (2017) $72,600 in Ireland, followed by sports such as rugby and soccer. Capital Dublin Since 2009, Republic of Ireland has hosted world and continental championships in athletics (cross country), badminton, sailing and archery. In 2013 Ireland GSI Nations Index* 54th (2018) co-hosted the Rugby League World Cup alongside England, Wales and France.

In the coming years the Republic of Ireland will host the 2019 UEFA European *GSI Nations Index is Sportcal’s proprietary index which analyses the hosting and bidding of major U-17 Championship and the 2020 FIL Men's Under-19 World Championships sports events and ranks nations by the cumulative in Limerick. score of the events that nation has hosted.

Maynooth is a town located in County Kildare which borders with the County www.sportcal.com/GSI of Dublin, the capital of the Republic of Ireland. County Kildare has a population of 222,130. Key Facts – County Kildare The 2006 Ryder Cup was held in County Kildare at the Kildare Hotel and Golf Club. The County is also home to Curragh Racecourse, which stages all five Size 1,695 km² of the classic Irish horse races during the flat racing season. Population (2016) 222,130 As of 2018, the Republic of Ireland ranked 54th in the GSI Nations Index.

Selected events hosted in the Republic of Ireland (2009-2020)

YEAR SPORT EVENT CITY

SPAR European Cross Country 2009 Athletics Championships Dublin 2010 Badminton European Senior Championships Dundalk 2011 Sailing ISAF Team Racing World Championship Schull 2013 Rugby league Rugby League World Cup Various ISAF Women's Match Racing World 2014 Sailing Championship Cork 2015 Games World Medical and Health Games Limerick 2016 Archery World Field Archery Championships Dublin 2018 Golf World Amateur Team Championships Maynooth 2018 Modern pentathlon UIPM Laser-Run World Championships Dublin 2019 Soccer UEFA European U-17 Championship Various FIL Men's Under-19 World 2020 Lacrosse Championships Limerick

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Overview National Federation Profile Golfing Union of Ireland & Irish Ladies Golf Union

The Republic of Ireland is the only country to have two single gender governing Key Facts – Golfing Union of Ireland bodies for golf – the Golfing Union of Ireland (GUI) and the Irish Ladies Golf Union (ILGU). The two national member federations co-hosted the WATC 2018. Year founded 1891 IGF membership 2000 There are proposals in place to create Golf Ireland, a single governing body for Number of times 1 (2018) the sport in Ireland. The GUI and the ILGU are aiming to complete the transition hosted WATC to Golf Ireland for the start of 2021.

GOLFING UNION OF IRELAND (GUI) Key Facts – Irish Ladies Golf Union

The Golfing Union of Ireland (GUI) was established in 1891 and has been Year founded 1893 a member of the IGF since 2000. The GUI is based on the grounds of Carton IGF membership 2006 House and has 142,240 registered players as of September 2018. The GUI is the Number of times 1 (2018) oldest golfing union in the world. hosted WATC

The GUI and the ILGU jointly bid to host the 2018 World Amateur Team

Championships. The 2018 WATC bid is the only time the GUI and ILGU has bid to host the event and was successfully awarded the hosting rights in September 2014.

IRISH LADIES GOLF UNION (ILGU)

The Irish Ladies Golf Union (ILGU) was established in 1893 and is the oldest ladies golf union in the world. The ILGU has been a member of the IGF since 2006. There are 388 golf courses in Ireland affiliated to the ILGU which has 39,790 registered players.

Alongside the GUI, the ILGU will host the World Amateur Team Championships for the first time in 2018.

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Overview Venue Carton House - Montgomerie and O’Meara courses

Carton House is a historic estate located 23km west of Dublin. The 1,100-acre Key Facts – O’Meara Course estate stretches over two counties, Kildare and Meath. Carton House is also home to the Golfing Union of Ireland, the oldest golfing union worldwide. Year opened 2002 The estate is steeped in Irish history dating back to the 12th century and was Year renovated 2013 eventually purchased in the 1970s as farmland. The estate was developed into a Par 72 luxury golf resort with two courses, the first of which, the O’Meara Course, was Back tee (yards) 7,140 opened in 2002 and the Montgomerie Course followed in 2004. Forward tee (yards) 5,600

The opening ceremony for both the women and men was held at Carton House, as well as the men’s award ceremony and farewell reception. Key Facts – Montgomerie Course The biennial meeting of the International Golf Federation took place on Monday

3rd September in the Carton Suites. At this meeting, Le Golf National in Versailles, France was announced as the host of the 2022 edition. Year opened 2004 Year renovated n/a Carton House has previously hosted national and continental championships Par 72 such as the Irish Open and the European Amateur Championships. Back tee (yards) 7,301 Forward tee (yards) 5,655

O’MEARA COURSE

The O’Meara Course was designed by the 1998 Open Champion and Masters Champion Mark O'Meara. The course is a par 72 and measures 7,140 yards from the back tees. The course was renovated in 2013.

MONTGOMERIE COURSE

The Montgomerie Course was opened in 2004 and was designed by Colin Montgomerie, the Scottish former world number two golfer. The links style course is a par 72 and measures 7,301 yards.

Previous major tournaments held at Carton House

YEAR COMPETITION WINNER SCORE

2004 Irish Amateur Open Craig Smith 289 2005 Irish Open Stephen Dodd 279 2005 Irish Amateur Open Richie Ramsay 283 2005 East Leinster Ladies Championship Maria Dunne 290 2006 Irish Open Thomas Bjorn 283 2012 European Amateur Championship Rhys Pugh 277 2013 Irish Open Paul Casey 274

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Overview Venue Accommodation

The Championship Village was created at Maynooth University which provided accommodation options for athletes and team officials, whilst alternative options were also available at the venue, Carton House, and at Dunboyne Castle Hotel.

CHAMPIONSHIP VILLAGE, MAYNOOTH UNIVERSITY

The University accommodation was divided into two options, the Championship Championship Village, Maynooth Village and the South Campus, both of which were within a 15-minute drive of University the venue. In total, around 85 per cent of the participants stayed in the championship village.

The Championship village accommodation provided teams with apartment style accommodation, with each apartment containing 5-6 rooms. Each room was a single occupancy ensuite with breakfast inclusive of the €55 per night rate. Each apartment contained a common area which included kitchen facilities.

The South Campus was priced at €100 per night for a single room or €115 for a double sharing room per night, with each room type containing its own ensuite and breakfast options inclusive of the total price. South Campus, Maynooth University Additionally, the University accommodation provided a championship hub for the athletes, which contained a championship information centre, a 600-seater restaurant which hosted the Gala Dinner, free use of the gym and sports facilities and a range of other amenities and activities for guests.

Free shuttle buses were run every 20 minutes throughout the day and evening to transport guests to and from the championship village and Carton House.

CARTON HOUSE HOTEL

Carton House hotel was one of two official event hotel accommodation options available. Single rooms were available for €175 per night and twin or double rooms were available for €190 per night, both options included breakfast. Carton House Hotel

The on-site facilities included a restaurant, club house, bar and spa.

DUNBOYNE CASTLE HOTEL

Dunboyne Castle, situated a ten-minute drive away from Carton House, provided single room options from €135 per night and twin or double-sharing room option from €155 per night. The hotel facilities included a restaurant and spa.

Dunboyne Castle Hotel

Economic

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Economic Attendance Overview

The total cumulative spectator attendance of the World Amateur Team Attendance - Overview Championships 2018 is estimated to have been 3,600, with a unique spectator attendance of 1,734. Additionally, there were 935 accredited participants in Spectator attendance 3,600* attendance during the championships. Accredited attendance 935 Over the course of the eight-day championships there was a total estimated * estimated spectator attendance of 3,600, equating to roughly 1,800 spectators per women’s and men’s championships. Ticketing - Overview It is estimated that around 300-400 spectators attended on each weekday of the event, whilst around 600-700 attended the championships during the weekends. No. of persons requesting 2,175 The WATC 2018 was a free event to attend and although there were no tickets gates/ticket checks, spectators were advised to register for tickets, selecting up No. of tickets requested 6,200 to 50 free tickets at a time.

In total, 2,175 people requested 6,200 tickets on the LOC event website. Accredited participants – Spectators did not receive physical tickets and only received an email WATC 2018 Overview confirmation of their regristration to attend the event.

There were 935 accredited participants in attendance during the championships. Athletes 385 Athletes (385) and volunteers (332) comprised the largest groups of accredited Media 48 participants. Staff (USGA, R&A, IGF) 36 Team Officials 120

Technical Officials 14 Estimated spectator attendance by competition day (29 Aug – 08 Sep) Volunteers 332 TOTAL 935

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GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Economic Financials Summary & Revenues

Based on the financial information provided by the organisers ILGU anticipated its 40 per cent share to be $0.23m it has been calculated that the WATC 2018 made a loss of (€0.20m). $0.64m (€0.55m). The cost saving measures implemented by the organisers The GUI and ILGU had anticipated covering event did not counteract the shortfall in revenues, resulting in a expenditures less revenues on a 60-40 per cent split budget deficit of $0.64m (€0.55m) which was $64,759 between the organisations. (€56,019) more than originally forecast.

Within the original budget, this net expenditure was The GUI and ILGU covered the losses incurred based upon estimated to be around $0.58 million (€0.5m). the agreed split.

The GUI had therefore anticipated that it would cover event expenditures to the value of $0.35m (€0.30m) whilst the

Balance sheet for the organisation of the WATC 2018

BALANCE SHEET BUDGET (€) ACTUAL (€) BUDGET ($) ACTUAL ($)

Total revenues 250,000 181,910 289,004 210,291

Total expenditure 748,876 736,805 865,713 851,759

Profit/Loss - 498,876 -554,895 -576,709 -641,468

GUI (60%) -299,326 -332,937 -346,025 -384,881

ILGU (40%) -199,550 -221,958 -230,684 -256,587 Spend figures provided in Euros (€). Conversion rate used 08/09/2018: EURO 1 = USD 1.1560

The organisers managed to secure $210,291 (€181,910) in Expenditure savings were achieved with final accounts revenues, including additional funding from Fáilte Ireland, indicating a saving of $13,954 (€12,071) compared to the the tourism development authority. original budget.

The total revenue was $78,713 (€68,090) below target, Overall, Sport Ireland funding accounted for 77 per cent of mainly due to a lack of commercial sponsorship, which was total revenues, followed by Fáilte Ireland’s funding (13.5%) attributed to the event’s minimal television exposure. and commercial sponsorship (9.6%).

Revenues from the organisation of the WATC 2018

REVENUE BUDGET (€) ACTUAL (€) BUDGET ($) ACTUAL ($) Sport Ireland 150,000 140,000 173,403 161,842 Fáilte Ireland 0 24,500 0 28,322 Sponsorship 100,000 17,410 115,602 20,126

Total Income €250,000 €181,190 $289,004 $210,291

Spend figures provided in Euros (€). Conversion rate used 08/09/2018: EURO 1 = USD 1.1560

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Economic Financials Expenses

Within the accounts provided by the organisers, the overall The course requirements, along with the hosting/transport expenditure for the World Amateur Team Championships services, were the only two ‘sets’ of expenses to exceed the came in slightly under budget, with the final accounts original budget. showing total expenditures worth $851,759 (€736,805). All other areas of expenditure (total) for the LOC were Course requirements were the largest expense for the delivered within the original budget, which helped bring the organisers, accounting for 30.1 per cent of the total overall expenditure for the event $13,954 (€12,071) below expenditure. budget.

Expenditure from the organisation of the WATC 2018

EXPENSES BUDGET (€) ACTUAL (€) BUDGET ($) ACTUAL ($)

Course Requirements 191,864 222,093 221,798 256,744 Accommodation & Food 46,228 78,339 53,440 90,561 Signage 17,500 19,709 20,230 22,784 Buggies & Trollies 28,140 42,005 32,530 48,558 Marquees 50,000 35,132 57,801 40,613 GUI Academy 20,000 21,263 23,120 24,580 Other 29,996 25,645 34,676 29,646 Off Course Requirements 68,320 32,539 78,979 37,615 Insurance 0 5,500 0 6,358 Kildare Civil Defence 11,000 6,000 12,716 6,936 Players Food 0 5,450 0 6,300 Other 57,320 15,589 66,263 18,021 Meetings and Functions 122,160 109,596 141,219 126,695 Gala Dinner 57,500 68,735 66,471 79,459 Open & Close Ceremony 44,160 27,752 51,050 32,082 Planning Meetings 8,900 6,773 10,289 7,830 Other 11,600 6,336 13,410 7,325 Hosting/Transport Services 61,925 123,626 71,586 142,914 Bartons 50,000 72,085 57,801 83,331 M Baten 10,000 19,609 11,560 22,668 Comber Coach Hire 0 15,635 0 18,074 Other 1,925 16,297 2,225 18,840 Scoring and Marshalling 187,300 177,699 216,522 205,423 Ion Audio & Visual 91,000 94,089 105,198 108,768 PPL Scoreboard 10,000 17,690 11,560 20,450 BBQ 5,000 6,845 5,780 7,913 Clothing 20,000 32,294 23,120 37,332 Other 61,300 26,781 70,864 30,959 Media & Promotion 50,380 29,782 58,240 34,429 Other 66,927 41,469 77,369 47,939 Total Expenditure €748,876 €736,805 $865,713 $851,759

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Economic Economic Impact Direct Impact - Total

The economic impact is calculated using local organisational spend and direct Direct economic impact visitor spend generated as a result of Maynooth hosting the event. These impacts are to come from outside of Maynooth, either from overseas or other parts of the Total $1,353,196 Republic of Ireland. Surplus LOC spend $569,802

Tourism spend $783,394

ORGANISER SPEND

Based on analysis of expenditure and revenues of the Golfing Union of Ireland and the Irish Ladies Golf Union, it is estimated that there was an organiser surplus spend of $0.57 million (€0.49 million) for the local economy.

TOURISM SPEND

An estimated $0.78 million (€0.68 million) of tourism spend was generated by spectators ($0.16 million, €0.14 million) and accredited persons ($0.62 million, €0.54 million) attending the WATC 2018.

TOTAL DIRECT ECONOMIC IMPACT

The total direct economic impact of the WATC 2018 is estimated to be $1.35 million (€1.17 million), based on a direct tourism spend of $0.78 million (€0.68 million) and an event organiser surplus spend of $0.57 million (€0.49 million).

Tourism

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Tourism Overview

The analysis in this section looks at the tourism impact generated by spectators Methodology and accredited persons who attended the World Amateur Team Championships Ireland 2018. The tourism study was conducted between August-September 2018 by A tourism survey was used to assess the spectator tourism impact, from which Sportcal, GUI staff and a team of the answers by respondents were analysed and extrapolated. volunteers organised by the LOC. Spectators were broken down into different groups, based on their place of The process consisted of short origin: within Maynooth, County Kildare; outside of Maynooth, County Kildare intercept surveys at the event, but in Ireland; and from overseas (including visitors from Northern Ireland). followed by a more extensive online The results of the survey suggest that there were 1,836 unique spectators at the survey. Additionally, the online WATC2018, of which 1,362 were visitors to Maynooth. survey was sent to ticket-holders by the LOC. The total spectator spend within the Maynooth area is estimated to have exceeded $0.16 million (€0.14 million). Over 300 intercepts were achieved at the event with over 275 people The spectator survey was conducted in August-September 2018 by Sportcal and completing the online survey GUI staff.

The 579 accredited event participants are estimated to have contributed $0.62 million (€0.54 million) to the local economy, according to data provided by the GUI and IGF, further analysed by Sportcal.

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Tourism Spectator Survey Demographic Profile and Origin

Origin of spectators

 Almost one third of spectators were from County Kildare or County Meath  Over 55 per cent of spectators came from other counties in Ireland  22 of the 26 Republic of Ireland counties were represented by survey respondents  5.8 per cent of spectators came from Northern Ireland  In total, international spectators accounted for 12.3 per cent of all respondents

Local 31.9%

Other Ireland 55.8%

Northern Ireland 5.8%

Overseas (excluding Northern Ireland) 6.5%

Age and gender profile of spectators

 The gender split of adult fans was 67.3 per cent male and 32.7 per cent female  55-64 year olds comprised almost 35 per cent of all spectators, with attendees aged under 35 only making up 3.6 per cent of all respondents

16-24 1.4%

25-34 2.2% 32.7%

35-44 8.3%

45-54 27.7% 67.3%

55-64 34.5%

65+ 25.9% Male Female

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Tourism Spectator Survey Attendance

With whom did spectators attend the WATC 2018?

 The most common companion was spouse/partner (34.4%)  Over 30 per cent of spectators attended with friends  Children and other family members made up a quarter of all attendees

Spouse/partner 34.4%

Friends 30.1%

Attended alone 19.0%

Children aged under 16 12.5%

Other family members (other than those 12.5% listed above)

Colleagues 4.3%

School 0.4%

Spectator group size at WATC 2018

 19 per cent of people attended the WATC 2018 on their own  The most common party size was two people (41.4%)  Overseas visitors had the largest group size  On average, spectators had a group size of 2.5

Overseas (excluding Northern Ireland) 3.1

Other Ireland 2.4

Northern Ireland 2.8

Local 2.5

Average 2.5

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Tourism Spectator Survey Accommodation

Where did spectators stay during the WATC 2018?

 14.1 per cent of all respondents stayed overnight in paid accommodation whilst attending the WATC2018  Of those staying in paid accommodation, 61.5 per cent did so within a 20- minute drive of Carton House  12.8 per cent of overnight spectators stayed in paid accommodation more than a 20-minute drive of Carton House  One-quarter of overnight spectators stayed with friends/family

Paid accommodation within 20min drive 61.5% from venue

Stayed with friends / family 25.6%

Paid accommodation more than 20min 12.8% drive from venue

Type of accommodation

 Over 48 per cent of spectators staying in paid accommodation did so in official event accommodation  51.7 per cent of survey respondents stayed in other hotels, guest houses or bed and breakfast accommodation

Official Event Accommodation 48.3%

Other Hotel 41.4%

Guest House / BnB 6.9%

Private Rented Accommodation 3.4%

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Tourism Spectator Survey Accommodation

Number of nights in Maynooth

 Most spectators spent between 1-2 nights in Maynooth  A further 23.1 per cent stayed for between 3 and 4 nights  Visiting spectators who stayed overnight in Maynooth spent on average 3.4 nights  Overseas visitors spent even longer in Maynooth, staying 4 nights

7.7% 10.3% 0 nights 7.7% 1-2 nights 12.8% 3-4 nights 5-6 nights 38.5% 7-8 nights 23.1% 9+ nights

Number of nights stayed in Ireland outside of Maynooth

 The majority of spectators didn’t spend additional nights elsewhere in Ireland  In total 11.5 per cent of respondents spent 1-2 nights elsewhere in Ireland  3.8 per cent of spectators spent 7-8 nights in Ireland outside of Maynooth

3.8%

7.7%

11.5% 0 nights 1-2 nights 3-4 nights 7-8 nights 76.9%

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Tourism Spectator Survey Reasons for Attending / Previous Visits

Reasons for attending the WATC 2018

 Over 95 per cent of respondents confirmed that the championships was the main reason for attending the WATC 2018

3.2% 1.1%

Main reason for visiting

One of several reasons for visiting

Attended, but not reason for visit to 95.7% Maynooth

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Tourism Spectator Spend Attendance breakdown

Breakdown of attendees at the WATC 2018

Based upon the estimated total attendance of 3,600 and on Spectators from elsewhere in Ireland made up 55.8% whilst the responses to the tourism survey, it is estimated that those travelling from Northern Ireland accounted for 5.8% visitors to Carton House made up 68.1 per cent of this total. and spectators from overseas nations (excluding Northern Ireland) made up 6.5%. The survey suggests that 1,836 unique spectators were present at the event, of which 1,362 came from outside of Maynooth (more than 30-minutes drive).

OTHER NORTHERN ALL TOTAL MAYNOOTH OVERSEAS IRELAND IRELAND VISITORS Origin of spectators 100.0% 31.9% 55.8% 5.8% 6.5% 68.1% Average days attended 1.96 2.42 1.66 2.31 3.72 1.80 Unique spectators attended 1,836 474 1,208 90 63 1,362 Totals may not add up as individual figures have been rounded up.

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Tourism Spectator Spend Accommodation

Breakdown of spectator spend accommodation spend at venue and in Maynooth

OTHER OVERSEAS ALL VISITORS IRELAND % people in paid accommodation in Maynooth 2.6% 58.8% 12.8% Bed nights 78 446 524 Average spend per night per person €59 €64 €63 TOTAL SPEND ON ACCOMMODATION (€) €4,603 €28,592 €33,195

TOTAL SPEND ON ACCOMMODATION ($) $5,321 $33,053 $38,374 Totals may not add up as individual figures have been rounded up. Spend figures provided in Euros (€). Conversion rate used 08/09/2018: EURO 1 = USD 1.1560

Breakdown of spectator accommodation spend outside of Maynooth (>30 mins)

OTHER OVERSEAS ALL VISITORS IRELAND % people in paid accommodation 2.6% 2.9% 2.7% Bed nights 63 9 72 Average spend per night per person €67 €42 €66 TOTAL SPEND ON ACCOMMODATION (€) €4,211 €375 €4,586

TOTAL SPEND ON ACCOMMODATION ($) $4,868 $434 $5,301 Totals may not add up as individual figures have been rounded up. Spend figures provided in Euros (€). Conversion rate used 08/09/2018: EURO 1 = USD 1.1560

Breakdown of total spectator spend on accommodation

OTHER OVERSEAS ALL VISITORS IRELAND Spend on accommodation at venue and in €4,603 €28,592 €33,195 Maynooth (€) Spend on accommodation at venue and in $5,321 $33,053 $38,374 Maynooth ($) Spend on accommodation outside of Maynooth €4,211 €375 €4,586 (€) Spend on accommodation outside of Maynooth $4,868 $434 $5,301 ($) TOTAL SPEND ON ACCOMMODATION (€) €8,814 €28,967 €37,781 TOTAL SPEND ON ACCOMMODATION ($) $10,189 $33,486 $43,676 Totals may not add up as individual figures have been rounded up. Spend figures provided in Euros (€). Conversion rate used 08/09/2018: EURO 1 = USD 1.1560

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Tourism Spectator Spend At venue

Breakdown of spectator spend on food and drink and miscellaneous spend in venue

Based on the spectator survey, it is estimated that over Spectators travelling to the event from overseas accounted $80,000 (€70,000) was spent on food and drink and on for 45.8 per cent of all food and drink and miscellaneous miscellaneous expenditure at Carton House throughout the expenditure at Carton House ($37,066, €32,064). eight days of competition.

Spectators from the Republic of Ireland, residing outside of

Maynooth, accounted for 54.2 per cent or $43,874 (€37,953) of all venue spend.

OTHER OVERSEAS ALL VISITORS IRELAND % people eating and drinking 84.4% 76.5% 83.0% Average spend per person (entire stay) €30 €194 €59 Spend on eating & drinking (€) €30,947 €22,689 €53,636 Spend on eating & drinking ($) $35,775 $26,229 $62,004

% people spending on Misc. 38.3% 50.0% 40.4% Average spend per person (entire stay) €15 €123 €34 Spend on misc. at venue (€) €7,006 €9,374 €16,380 Spend on misc. at venue ($) $8,099 $10,837 $18,936

TOTAL SPEND IN VENUE (€) €37,953 €32,064 €70,016 TOTAL SPEND IN VENUE ($) $43,874 $37,066 $80,940 Totals may not add up as individual figures have been rounded up. Spend figures provided in Euros (€). Conversion rate used 08/09/2018: EURO 1 = USD 1.1560

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Tourism Spectator Spend In Maynooth

Breakdown of spectator spend on food and drink and miscellaneous in Maynooth

The total spectator spend on food and drink and Of this total, international visitors accounted for 69.1 per miscellaneous expenditure in Maynooth outside of the cent, or $26,569 (€22,983) of expenditure in Maynooth. venue, Carton House, reached more than $38,000 (€33,000).

Visitors from elsewhere in the Republic of Ireland accounted for 30.9 per cent, more than $11,000 (€10,000), of the total expenditure in Maynooth.

OTHER OVERSEAS ALL VISITORS IRELAND % people eating and drinking 42.9% 61.8% 46.3% Average spend per person (entire stay) €17 €181 €44 Spend on eating & drinking (€) €8,560 €17,149 €25,709 Spend on eating & drinking ($) $9,896 $19,824 $29,720

% people spending on Misc. 19.5% 41.2% 14.9% Average spend per person (entire stay) €7 €93 €22 Spend on misc. in Maynooth (€) €1,706 €5,834 €7,540 Spend on Misc. in Maynooth ($) $1,972 $6,744 $8,716

TOTAL SPEND IN MAYNOOTH (€) €10,266 €22,983 €33,249

TOTAL SPEND IN MAYNOOTH ($) $11,868 $26,569 $38,436 Totals may not add up as individual figures have been rounded up. Spend figures provided in Euros (€). Conversion rate used 08/09/2018: EURO 1 = USD 1.1560

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Tourism Spectator Spend Total Spend

Total spectator spend related to the WATC 2018

Based on the tourism survey, it has been calculated that Visitors from elsewhere in the Republic of Ireland spent spectators attending the WATC 2018 spent a total of $65,931 (€57,033) or 40.0 per cent of all expenditure. $163,052 (€141,046). The average spend per out-of-town visitor attending International spectators accounted for over $97,000 the WATC 2018 was calculated to be $120 (€104). (€84,000) or 60.0 per cent of all spectator spend.

OTHER IRELAND OVERSEAS ALL VISITORS

Accommodation (€) €8,814 €28,967 €37,781 Accommodation ($) $10,189 $33,486 $43,676 Venue (€) €37,953 €32,064 €70,016 Venue ($) $43,874 $37,066 $80,940 Maynooth (€) €10,266 €22,983 €33,249 Maynooth ($) $11,868 $26,569 $38,436

TOTAL SPEND (€) €57,033 €84,013 €141,046 TOTAL SPEND ($) $65,931 $97,121 $163,052 AVERAGE SPEND PER SPECTATOR (€) €47 €549 €104 AVERAGE SPEND PER SPECTATOR ($) $55 $635 $120 Totals may not add up as individual figures have been rounded up. Spend figures provided in Euros (€). Conversion rate used 08/09/2018: EURO 1 = USD 1.1560

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Tourism Accredited Participant Spend Total Spend

Total accredited participant spend related to the WATC 2018

It has been calculated that the total spend by accredited Accommodation spend by accredited participants totalled persons attending the WATC 2018 was $620,342 $440,937 (€381,428). (€536,621). The average length of stay was 9 nights, with athletes This is based on records provided by the GUI, the IGF, and generating 3,465 bed nights, the largest number amongst supplemented by data gathered in the spectator surveys. any accredited group.

The total has been reached based on information about the Spend on food and drink totalled $119,527 (€103,396) while length of stay, type of accommodation, amount spent on miscellaneous spend was calculated to be $59,879 food and drink and miscellaneous spend, including spend (€51,797). on visitor attractions, transport and ‘other’ spend. The GUI provided food & drink at the venue There were 935 accredited participants at the WATC 2018. for athletes, volunteers and accredited media. Of this figure, 579 contributed to the direct tourism spend as categorised below.

AVG. TOTAL VISITING LENGTH SPEND BED SPEND GROUP ACCREDITED OF AVERAGE DAILY SPEND ($) PER DAY NIGHTS PER PERSONS STAY PER GROUP ($) PERSON Food & Days Accommodation Miscellaneous Drink Accredited media 15 (out of 48) 8.8 134 $186 $15 $7 $208 $27,779 Athletes 385 (out of 385) 9 3,465 $67 $15 $7 $89 $308,431 Staff (USGA,R&A, IGF) 36 (out of 36) 11 396 $186 $57 $28 $271 $107,121 Team officials 120 (out of 120) 9 1,080 $67 $15 $7 $89 $96,134 Technical officials 14 (out of 14) 14 196 $186 $135 $83 $405 $79,303 Volunteers 9 (out of 332) 2.3 18 $64 $15 $7 $86 $1,574 TOTAL 579 (out of 935) 9 5,289 - - - - $620,342 Totals may not add up as individual figures have been rounded up. Spend figures provided in Euros (€). Conversion rate used 08/09/2018: EURO 1 = USD 1.1560

NB: Number of people based on registration and accreditation details. Length of stay based upon both known and estimated data. Miscellaneous spend includes spend on visiting tourist attractions, merchandise, transport and ‘other’ spend.

1 Accredited media, athletes, team officials and volunteers food & drink and miscellaneous spend assumed to be similar to other Ireland spectator spend 2 Staff food & drink and miscellaneous spend based assumed to be similar to Northern Ireland spectator spend 3 Technical officials food & drink and miscellaneous spend based assumed to be similar to international spectator spend 4 Accommodation spend based on official accommodation room rates and accommodation audit 5 Accredited media assumed to have stayed an average of 8.8 nights 6 All other accredited persons length of stay based on accommodation audit provided by GUI 7 9 out of 332 volunteers are considered to have stayed in Maynooth based on the accommodation audit

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Tourism Tourism Spend Total Spend

Total tourism spend related to the WATC 2018

Based on the information gathered and subsequent This is based on a spectator tourism spend of $163,052 calculations on a total of 1,941 out-of-town visitors during (€141,046), with accredited persons deemed to have spent the WATC 2018, the tourism spend generated from the $620,342 (€536,621). event has been estimated to be $0.78 million (€0.68m).

TOTAL SPEND GROUP PER GROUP No. VISITOR SPEND Accommodation Food & Drink Misc. Persons Spectators (€) €37,781 €79,354 €23,920 €141,046 1,362 Spectators ($) $43,676 $91,724 $27,652 $163,052

Accredited persons (€) €381,428 €103,396 €51,798 €536,621 579 Accredited persons ($) $440,937 $119,527 $59,879 $620,342

TOTAL TOURISM SPEND (€) € 419,209 € 182,750 € 75,718 € 677,667 1,941 TOTAL TOURISM SPEND ($) $ 484,613 $ 211,251 $ 87,531 $ 783,394 Totals may not add up as individual figures have been rounded up. Spend figures provided in Euros (€). Conversion rate used 08/09/2018: EURO 1 = USD 1.1560

Experience Event

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Event Experience Overview

The World Amateur Team Championships 2018 event experience survey showed Methodology that 99.2 per cent of spectators had a positive experience whilst attending the championships. The event experience survey was conducted in August-September

2018 by Sportcal and GUI staff. KEY FINDINGS Respondents were asked to assess  Overall 95 per cent of surveyed spectators stated that Carton House was a how they rated the host venue, good place to visit and 91.4 per cent would recommend the venue to Carton House and their interest in another person golf as a sport, and also to highlight their experience at the WATC 2018.  Less than 16 per cent of respondents are unlikely to visit Carton House A rating of 1 (being the lowest score) again in the next few years, with over 84 per cent agreeing that they are to 5 (being the highest score) was likely to visit again soon. The vast majority of respondents lived locally or used. Mean scores were calculated to elsewhere in Ireland, making a future visit more likely establish the GSI Rating of the event.

 96.9 per cent of spectators at the WATC 2018 are interested in golf and 86 In total, 278 people completed the per cent felt that attending the event has encouraged them to follow the online survey. sport more

 Over 78 per cent of respondents feel that their experience at the WATC 2018 has encouraged them to participate in the sport more often than before

 More than 78 per cent of survey respondents also stated that they had a very good experience at the WATC 2018, whilst 20.6 per cent stated that they had a good experience, resulting in 99.2 per cent of respondents having a positive experience at the championships according to the five- point scale

 63 per cent of people rated the WATC 2018 better than most events they have previously attended with fewer than two per cent of spectators suggesting that the event was worse than other events they have attended

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Event Experience Spectator Survey Carton House

Have you visited Carton House before?

 Over 73 per cent of survey respondents had been to Carton House before attending the WATC 2018  26.3 per cent visited Carton House for the first time  43.5 per cent of first-time visitors came from outside of 26.3% the Republic of Ireland No, it was my first visit

Yes, I have been to Carton House 73.7% before

How would you rate Carton House as a place to visit?

 Overall 95 per cent of respondents agreed that Carton House was a good place to visit  3.4 per cent of respondents gave the venue a neutral rating  Carton House received no poor or very poor ratings

5 - Very Good 78.3%

4 - Good 17.1%

3 - Neither Good nor Poor 3.4%

2 - Poor 0.0%

1 - Very Poor 0.0%

0 - Don't Know 1.1%

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Event Experience Spectator Survey Carton House

How likely are you to visit Carton House again in the next couple of years?

 Over 84 per cent agreed that they are likely to visit Carton House again in the next couple of years  Of the 84 per cent mentioned above, 12.8 per cent were international visitors who are likely to visit Carton House again in the next couple of years  8 per cent of survey respondents are unlikely to visit Carton House within the next few years, within this total, 28.6 per cent of the respondents were from overseas nations  2.3 per cent said they did not know and 5.1 per cent were uncertain if they would visit the venue again

5 - Very Likely 54.3%

4 - Likely 30.3%

3 - Neither Likely nor Unlikely 5.1%

2 - Unlikely 2.3%

1 - Very Unlikely 5.7%

0 - Don't Know 2.3%

How likely are you to recommend Carton House to another person?

 In total, 91.4 per cent of all spectators surveyed agreed that they were likely to recommend Carton House to another person  Of the 91.4 per cent mentioned above, 16.9 per cent of the spectators likely to recommend Carton House to another person were international visitors  Only 4 per cent were unlikely to recommend the venue to another person

5 - Very Likely 59.4%

4 - Likely 32.0%

3 - Neither Likely nor Unlikely 3.4%

2 - Unlikely 0.6%

1 - Very Unlikely 3.4%

0 - Don't Know 1.1%

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Event Experience Spectator Survey Interest and participation in golf

How interested are you in following golf?

 96.9 per cent of spectators at the WATC 2018 are interested in golf  Whilst 0.8 per cent of respondents stated that they were not interested in golf

5 - Very Interested 91.2%

4 - 5.7%

3 - 2.3%

2 - 0.4%

1 - Not Interested 0.4%

0 - Don't know 0.0%

Has attending the event encouraged you to follow the sport (more)?

 Over 86 per cent of respondents feel that attending the event has encouraged them to follow the sport more

5 - Definitely Yes 67.6%

4 - 18.7%

3 - 8.8%

2 - 0.8%

1 - Definitely Not 1.1%

0 - Don't know 3.1%

Has attending the event encouraged you to participate in the sport (more)?

 In total, 78.6 per cent of respondents agreed that attending the event has encouraged them to participate in golf more than before  Only 5.8 per cent don’t agree that attending the WATC 2018 has encouraged them to participate in golf more

5 - Definitely Yes 59.2%

4 - 19.5%

3 - 13.0%

2 - 2.7%

1 - Definitely Not 3.1%

0 - Don't know 2.7%

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Event Experience Spectator Survey WATC 2018 event experience

How would you rate the overall event experience?

 WATC 2018 was very positively received amongst spectators with 99.2 per cent agreeing that their overall experience was positive  Only 0.8 per cent of respondents thought their experience was neither good nor poor  No respondent indicated that they had a bad experience at the event

5 - Very good 78.6%

4 - Good 20.6%

3 - Neither good nor poor 0.8%

2 - Poor 0.0%

1 - Very poor 0.0%

Other (please specify) 0.0%

0 - Don't know 0.0%

Generally, how would you rate this event?

 Over 56 per cent of spectators rated the event as better than most other events they have previously attended  1.5 per cent of spectators surveyed thought that the WATC 2018 was worse than other events they have attended  No respondents stated that the WATC 2018 was the worst event they have attended

5.0% 1.5% I have not attended any similar events 6.1% It was worse than most other events I have attended

30.5% It was better than some events and worse than others

56.9% It was better than most other events I have attended

It was the best event I have attended

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Event Experience GSI Ratings Full scores (out of five)

Venue – Carton House

QUESTION MEAN

How would you rate Carton House as a place to visit 4.70

How likely are you to visit Carton House again in the next couple of years 4.18

How likely are you to recommend Carton House to another person 4.40

Interest and participation in golf

QUESTION MEAN

How interested are you in following golf 4.87

Has attending the event encouraged you to follow the sport (more) 4.42

Has attending the event encouraged you to participate in the sport (more) 4.21

WATC 2018 event experience

QUESTION MEAN

How would you rate the overall event experience 4.78

Media Social &

Media

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Media Overview

There was no live television coverage of the WATC 2018 due to the costs TV broadcast overview associated with television production of golf events. However, TV news slots and radio coverage was achieved during the championships and media was TV news slots 6 successfully used to communicate the championships throughout Ireland. RTE 5 BBC Northern Ireland 1 RTE, the Irish free-to-air broadcaster, were on site during the championships to broadcast news coverage on television as well radio coverage through 67 radio slots. Overall, RTE covered the event during five TV slots. BBC Northern Ireland Radio reach overview was also on-site during the Espirito Santo Trophy and aired one news bulletin on the Irish women’s team as all three golfers were from Northern Ireland. RTE Radio Radio slots 67 Local radio stations within neighbouring Counties were also utilised during the Local radio stations 14 event to communicate the presence of the championships, with a total of 14 Number of slots 99 local stations airing 99 radio slots.

In total, 114 publications/slots were achieved through all forms of media for the Print media reach overview WATC 2018 and all print media publications had a potential total reach of 1.28 million people. Total reach 1.28 million Outside of traditional forms of media, the LOC utilised Facebook to create localised campaigns to generate interest around the championships. Total media publications (all forms of media) During the event period, the IGF website attracted a total of 72,529 users,

104,228 sessions and over 238,000 page views. The final day of the Eisenhower Number of publications 114 Trophy was the busiest in terms of web traffic with a total of 44,294 pages viewed by over 12,000 users. Accredited Media Website users from USA comprised 15 per cent of all traffic during the monitored period, from seven days before to seven days after the event, followed by Ireland (11.9%) and website users from Denmark (10.4%). Total 48 Domestic 33 In total there were 48 media accreditations issued for the WATC 2018. Of the 48 Overseas 15 accreditations 68.8 per cent were issued domestically and 31.3 per cent were for overseas media representatives.

Journalists made up 45.8 per cent of all accreditations followed by IGF, LOC and

USGA staff (14.6%) and the official event app developers (12.5%).

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Media Communications Strategy Golfing Union of Ireland & Irish Ladies Golf Union

The GUI and ILGU utilised existing relationships with media partners and created Key objectives geographically focused campaigns in order to raise the profile of the event and reach a larger and more engaged audience.  Maximise exposure of event through targeted social media The wider communications strategy employed by the GUI and ILGU focused on campaigns targeting golf club members to attend the event, making local and national  Utilise existing media media aware of the championships and using internal communications to relationships to promote the engage volunteers and stakeholders in the event. championships The Irish Golfer Magazine, which was a partner of the championships, was used to communicate the WATC to a wide and engaged audience in Ireland through digital, print and website content. INTERVIEWS

Facebook was a key platform of the championships communications strategy. Alan Kelly Facebook campaigns were localised within a 50-mile radius of the venue, whilst Communications Manager content such as interviews with Irish golfers were targeted within specific Golfing Union of Ireland Counties, such as the golfers home County, to maximise the reach and engagement of the post. Content was posted around two weeks prior to the championships and paid for promotions were also used to amplify the reach of the content.

Local newspapers and radio stations from Kildare’s neighbouring Counties were also used to communicate the upcoming championships; however, achieving television news coverage was difficult. The WATC 2018 coincided with other global professional golf events, such as the PGA Tour, which have a wider appeal for news stations.

Additional news coverage was broadcast on television by BBC Northern Ireland during the Espirito Santo Trophy and RTE showed some coverage as well as airing on-site radio broadcasts.

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Media Online IGF (www.igfgolf.org)

IGF website traffic data: event period (29 August – 08 September 2018) IGF website - Users by country of origin top ten TOTAL DAY AVERAGE

Users 72,529 6,594 USA 15% Ireland 11.9% Sessions 104,228 9,475 Denmark 10.4% Page views 238,779 21,707 United Kingdom 10.3%

New Zealand 6.6% During the event period of 29 August to 08 September, the International Golf Sweden 4% Federation website received 72,529 visitors, who generated 238,779 page views Canada 3.5% Finland 3.5% of content on the IGF website. Norway 3.3% The busiest day of website traffic came on the final day of the Eisenhower Australia 3% Trophy, where over 12,000 users viewed 44,294 pages across 19,830 sessions.

15 per cent of all websites users during the extended event period were from the USA, followed by visitors from Ireland (11.9%) and website visitors from Denmark accounted for 10.4 per cent.

The top ten countries that users originated from comprised 72 per cent of all website views over the extended event period.

IGF website traffic data: extended period by day (22 August – 15 September 2018)

50,000 45,000 40,000 35,000 30,000 25,000 20,000 15,000 10,000 5,000 0 22 23 24 25 26 27 28 29 30 31 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 22 August - 15 September Users Sessions Page Views

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Media Accredited Media

There were 48 members of the media accredited for the WATC 2018 in total. Accredited media by nationality There were 22 accredited journalists - both written and online press – seven host organisation media; six official event app developers, five television news media, Ireland 33 three radio personnel, three media representing member associations and two USA 3 accreditations issued for other media. Norway 3 Northern Ireland 2 Of the total number of accredited media, 68.8 per cent were from Ireland. Japan 2 Overseas media comprised 31.3 per cent of all media accreditations. Overall the Scotland 2 accredited media at the WATC 2018 had a continental reach of three, Europe Germany 1 (89.6%), Asia (4.2%) and North America (6.3%). France 1 Slovakia 1 Journalists (45.8%) made up almost half of all media accreditations, whilst LOC,

IGF and USGA staff accounted for 14.6 per cent of accreditations.

Accredited media by continent

4.2%

6.3%

Asia

Europe

North America

89.6%

Accredited media by type

App developer

6.3% IGF / USGA / GUI / 4.2% 12.5% LGUI Journalist 10.4% 14.6% Member association 6.3% News

Other 45.8% Radio

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Social Media Overview

Over a period of 21 days (from five days pre- to post-event) Sportcal analysed six social media accounts across Facebook, Twitter and Instagram. One of the Social media overview accounts was administered by the International Golf Federation. The other five – All accounts (event period 29 Aug - accounts were administered by the organisers of the World Amateur Team 8 Sep 2018) Championships 2018. Posts were monitored for relevance to the World Amateur

Team Championships 2018 and analysed accordingly. Posts 168 IGF social media accounts Reactions / Likes 4,592 Shares / Retweets 744 Facebook Twitter Instagram Comments / Replies 130 No IGF account @IGFgolf No IGF account New followers 835 Average follower 1.9% increase

GUI and ILGU social media accounts

Facebook Twitter Instagram /golfingunionofireland @GUIgolf No GUI account /IrishLadiesGolf @IrishLadiesGolf @irishladiesgolf

Over the course of the 11-day event, the six accounts combined contributed to 168 posts, 4,592 reactions and likes, 744 shares/retweets and 130 comments and replies. Additionally, 835 new followers were gained across the event, giving an average increase of 1.9 per cent across all accounts.

Collectively across the social media platforms and accounts monitored, the Golfing Union of Ireland contributed to a larger proportion of social media engagement.

Social media account summary (event period 29 Aug - 8 Sep 2018)

COMMENTS CHANGE IN SOCIAL MEDIA ACCOUNTS POSTS REACTIONS/ SHARES/ % CHANGE / REPLIES FOLLOWERS LIKES RETWEETS 53 678 173 7 185 International Total 1 18.3% Golf Federation Daily avg. 4.8 61.6 15.7 0.6 16.8 66 1,982 343 75 455 Golfing Union Total 2 1.3% of Ireland Daily avg. 6 180.2 31.2 6.8 41.4 49 1,932 228 48 195 Irish Ladies Golf Total 3 2.2% Union Daily avg. 4.5 175.6 20.7 4.4 17.7

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Social Media Platform Summary

Across the 11-day ‘event period’, Sportcal analysed the six social media accounts Social media accounts across Facebook, Twitter and Instagram in order to produce a platform summary – Daily average (event period 29 to identify the most successful means of generating exposure for the World Amateur Aug - 8 Sep 2018) Team Championships 2018.

FACEBOOK FACEBOOK Posts 18 The Golfing Union of Ireland Facebook account published eight posts on Facebook Reactions 1,529 during the event period. The posts accumulated 1,057 reactions, 135 shares and Shares 238 57 comments. Comments 76 The Irish Ladies Golf Union Facebook account achieved 472 reactions, 103 shares New followers 405 and 19 comments from its ten posts. Average follower 1.3% increase The IGF did not use a Facebook account.

TWITTER TWITTER Posts 140 During the event period, the International Golf Federation Twitter page recorded Likes 1,538 53 posts, 173 retweets, 678 likes and an increase of 185 followers. Retweets 506 The Golfing Union of Ireland Twitter page recorded 58 posts, 208 retweets, Replies 32 925 likes with an increase of 128 followers. New followers 366 Average follower 3% The Irish Ladies Golf Union Twitter page posted 29 times and recorded increase 125 retweets, 430 likes and 53 new followers.

INSTAGRAM INSTAGRAM Posts 10 During the event, the Irish Ladies Golf Union Instagram page recorded ten posts, Likes 1,030 1,030 likes and 22 comments with an increase of 64 followers. Comments 22 The IGF and the GUI did not use an Instagram account. New followers 64 Average follower 5.6% increase

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Social Media Facebook Golfing Union of Ireland (/golfingunionofireland)

Facebook activity summary: event period (29 Aug - 8 Sep 2018) Page likes

Start (28 August 2018) 26,697 TOTAL DAY AVERAGE End (9 September 2018) 27,024 Posts 8 0.7

Reactions 1,057 96.1 Shares 135 12.3 Comments 57 5.2 New page likes 327 29.7 (by 9 April 2018) (1.2% increase)

Facebook activity: event period by day (29 Aug - 8 Sep 2018)

60 600

50 500

40 400

30 300

20 200 Reactions

10 100 Posts, Comments and Shares and Comments Posts,

0 0 29 30 31 1 2 3 4 5 6 7 8 Date: Aug-Sep 2018 Posts Comments Shares Reactions

Facebook activity: extended period by day (24 Aug - 13 Sep 2018)

60 600

50 500

40 400

30 300

20 200 Reactions

10 100 Posts, Comments and Shares and Comments Posts,

0 0 24 25 26 27 28 29 30 31 1 2 3 4 5 6 7 8 9 10 11 12 13 Date: Aug-Sep 2018 Posts Comments Shares Reactions

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Social Media Facebook Irish Ladies Golf Union (/IrishLadiesGolf)

Facebook activity summary: event period (29 Aug - 8 Sep 2018) Page likes

Start (28 August 2018) 3,737 TOTAL DAY AVERAGE End (9 September 2018) 3,815 Posts 10 0.9

Reactions 472 42.9 Shares 103 9.4 Comments 19 1.7 New page likes 78 7.1 (by 9 April 2018) (2.1% increase)

Facebook activity: event period by day (29 Aug - 8 Sep 2018)

80 200

70 180 160 60 140

50 120 40 100 80

30 Reactions 60 20

40 Posts, Comments and Shares and Comments Posts, 10 20 0 0 29 30 31 1 2 3 4 5 6 7 8 Date: Aug-Sep 2018 Posts Comments Shares Reactions

Facebook activity: extended period by day (24 Aug - 13 Sep 2018)

80 200 180 70 160 60 140 50

120 40 100

30 80 Reactions 60 20

40 Posts, Comments and Shares and Comments Posts, 10 20 0 0 24 25 26 27 28 29 30 31 1 2 3 4 5 6 7 8 9 10 11 12 13 Date: Aug-Sep 2018 Posts Comments Shares Reactions

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Social Media Twitter International Golf Federation (@IGFgolf)

Twitter activity summary: event period (29 Aug - 8 Sep 2018) Account followers

Start (28 August 2018) 1,009 TOTAL DAY AVERAGE End (9 September 2018) 1,194 Posts 53 4.8

Likes 678 61.6 Retweets 173 15.7 Replies 7 0.6 New followers 185 16.8 (by 9 April 2018) (18.3% increase)

Twitter activity: event period by day (29 Aug - 8 Sep 2018)

10 250 9

8 200

7 6 150 5 4 100

3 Retweets and Likes and Retweets

Posts and Comments and Posts 2 50 1 0 0 29 30 31 1 2 3 4 5 6 7 8 Date: Aug-Sep 2018 Posts Replies Retweets Likes

Twitter activity: extended period by day (24 Aug - 13 Sep 2018)

10 250 9

8 200

7 6 150 5 4 100

3 Retweets and Likes and Retweets

Posts and Comments and Posts 2 50 1 0 0 24 25 26 27 28 29 30 31 1 2 3 4 5 6 7 8 9 10 11 12 13 Date: Aug-Sep 2018 Posts Replies Retweets Likes

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Social Media Twitter Golfing Union of Ireland (@GUIGolf)

Twitter activity summary: event period (29 Aug - 8 Sep 2018) Account followers

Start (28 August 2018) 7,223 TOTAL DAY AVERAGE End (9 September 2018) 7,351 Posts 58 5.3

Likes 925 84.1 Retweets 208 18.9 Replies 18 1.6 New followers 128 11.6 (by 9 April 2018) (1.8% increase)

Twitter activity: event period by day (29 Aug – 8 Sep 2018)

18 300

16 250

12 200

10 150 8

6 100 Posts and Comments and Posts 4 Likes and Retweets 50 2

0 0 29 30 31 1 2 3 4 5 6 7 8 Date: Aug-Sep 2018 Posts Replies Retweets Likes

Twitter activity: extended period by day (24 Aug - 13 Sep 2018)

20 300

250

200 12 150 8 100

4 Posts and Comments and Posts 50 Likes and Retweets

0 0 24 25 26 27 28 29 30 31 1 2 3 4 5 6 7 8 9 10 11 12 13 Date: Aug-Sep 2018 Posts Replies Retweets Likes

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Social Media Twitter Irish Ladies Golf Union (@IrishLadiesGolf)

Twitter activity summary: event period (29 Aug - 8 Sep 2018) Account followers

Start (28 August 2018) 3,951 TOTAL DAY AVERAGE End (9 September 2018) 4,004 Posts 29 2.6

Likes 430 39.1 Retweets 125 11.4 Replies 7 0.6 New followers 53 4.8 (by 9 April 2018) (1.3% increase)

Twitter activity: event period by day (29 Aug - 8 Sep 2018)

9 140

8 120

7 100 6

5 80

4 60 3

40 Likes and Retweets

2 Posts and Comments and Posts 20 1

0 0 29 30 31 1 2 3 4 5 6 7 8 Date: Aug-Sep 2018 Posts Replies Retweets Likes

Twitter activity: extended period by day (24 Aug - 13 Sep 2018)

9 140 8

120

7 100 6 5 80

4 60 3

40 Retweets and Likes and Retweets Posts and Comments and Posts 2 20 1 0 0 24 25 26 27 28 29 30 31 1 2 3 4 5 6 7 8 9 10 11 12 13

Date: Aug-Sep 2018 Posts Replies Retweets Likes

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Social Media Instagram Irish Ladies Golf Union (@irishladiesgolf)

Instagram activity summary: event period (29 Aug - 8 Sep 2018) Account followers

Start (28 August 2018) 1,151 TOTAL DAY AVERAGE End (9 September 2018) 1,215 Posts 10 0.9

Likes 1030 93.6 Comments 22 2.0 New followers 64 5.8 (by 9 April 2018) (5.56% increase)

Instagram activity: event period by day (29 Aug - 8 Sep 2018)

8 210

7 180

6 150 5 120 4 90 3 Likes 60

2 Posts and Comments and Posts 1 30

0 0 29 30 31 1 2 3 4 5 6 7 8 Date: Aug-Sep 2018 Posts Comments Likes

Instagram activity: extended period by day (24 Aug - 13 Sep 2018)

8 210

7 180

6 150 5

120

90 Likes 3 60

2 Posts and Comments and Posts 1 30

0 0 24 25 26 27 28 29 30 31 1 2 3 4 5 6 7 8 9 10 11 12 13 Date: Aug-Sep 2018 Posts Comments Likes

Sponsorship

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Sponsorship Overview

The World Amateur Team Championships 2018 sponsorship rights were Partners breakdown by sector distributed by the local organising committee. Government 2 Media 2 The event was supported by a total of eight partners across six sectors. There Education 1 were two media and government partners and a further four partners derived from the technology, education, venue and watch sectors. Technology 1 Venue 1 The IGF stipulates that the LOC is not allowed to have a title sponsor within the Watches 1 event name or on the championship logo. Therefore the LOC set TOTAL 8 up a sponsorship structure that comprised two main partners, three media partners and six supporter organisations.

However, due to a lack of TV broadcast, the LOC found it difficult to fulfil its entire sponsorship inventory. In total, all partners have contributed either Spectator sponsorship awareness – financially or through value-in-kind deals. The LOC bought in €17,410 ($20,126) Official sponsors in sponsorship revenue. Carton House 78.1% Maynooth University 48.4% Carton House was the most recognised sponsor amongst spectators and on the Golfnet 44.4% whole, brands not associated with the WATC 2018 achieved lower awareness Rolex 38.4% scores than the official championship sponsors. Irish Golfer 37.6% Ion Solutions 3.2%

Partners list

SPONSORS SECTOR

Carton House Venue

Fáilte Ireland Government Golfnet Media Ion Solutions Technology Irish Golfer / Match Play Media Media Maynooth University Education Rolex Watches Sport Ireland Government

GSI EVENT STUDY / WORLD AMATEUR TEAM CHAMPIONSHIPS IRELAND 2018

Sponsorship Overview