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Obolon Corporation Development of Obolon Corporation Obolon Corporation Development of Obolon Corporation Mission of the corporation To create the useful and safe drinks which are caring about the people and responsible for the environment Values of the corporation • Quality: to focus on the beverages production with high standards of quality and safety • Professionalism: coordinated and professional labor • Safety: responsibility for life and health of employees, customers • Efficiency: significant results of compliance with environmental and industrial safety • Team spirit: the team like a family, like-minded people who share common values History of the corporation Key events 2015 2003 Obolon Corporation is: -The largest national Brand Obolon: is recognized as a producer of beer and 1998 “Golden Trademark” soft drinks in Ukraine Obolon is the first in the -The largest employer 1992 industry got quality certificate Obolon is the first private enterprise in the independent Ukraine 1980 2015 The official opening of the plant Obolon. The Production first poured beer and soft drinks 1974 1974 – Czech experts have calculated the place of Beer Softdrinks Mineral water Low alcohol drinks construction site - thanks to large reserves of pure soft 53842 16803 5133 2324 т tys dal tys dal tys dal tys dal water. Depth - 290 m. thousand decalitres thousand decalitres thousand decalitres thousand decalitres Subdivisions General PJSC "Obolon" Separated shops Companies with corporate Subsidiaries department rights SC PJSC "Obolon" PJSC "Okhtyrka SC PJSC "Obolon" LLC "Agro SC "Sevastopol "Krasylivske" Krasiliv / Brewery plant". Obolon" "Brewery Zibert" Romney / Sumy plant beverages', Khmelnitsky Region Chemerivtsi, Crimea (production Fastow / Kiev Region Khmelnytsky Region. of soft drinks and region. kvass) JSC «Bershad Industrial Complex" in PJSC "Dyatkivtsi" The factory in Bershad, Vinnytsya . in Colomuya, Alexandria, The malting plant in Kirovograd region. region Ivano-Frankivsk the Chemerivtsi, region. Khmelnytsky region. Obolon Corporation in Ukraine PJSC "Obolon" JSC "Rokytne Glass Plant" DE PJSC "Obolon" “Zibert Beer – capacity pr. 14 million decaliters / Brewery" Production of glasses month. Soft drinks Beer - capacity 23 mln dal / Mineral Water year Beer pellet Kvass PJSC "Okhtyrka Brewery" Soft drinks Beer "Okhtyrske" - production pr.500 PJSC "Dyatkivtsi " thousand dal / year; Snacks Soft drinks Acquisition of barley Malt - own production DE PJSC "Obolon" "Krasylivske" Soft drinks Low alcohol drinks The industrial complex JSC "Obolon" Mineral and drinking water JSC «Bershad Industrial Complex" Soft drinks Low alcohol drinks Malt Polymer boxes LLC "Agro Obolon" Harvesting of barley Recycling PET bottles and production of Low alcohol drinks fasteners, packing tape Agricultural production Growing barley, cattle and pigs Activities Fixing-packing tape PET form. 43 thousand preforms / hour Growing and processing of grain. The malting plant is able to process 180 thousand tons of barley / year Polymer Beer products Seed plant "Obolon Agro" Up to 10 tons of seeds / year Soft drinks For their own needs and partners Low alcohol drinks Obolon Growing winter wheat Agricultural Corporation Drinks Mineral Water production Beer grains Snacks The main activity Production of snack/crackers "Obolonski" Production of snack/toast “ Bulba toast" Drinks Production of drinks, thousand dal 2015 250000 200000 150000 100000 Thousand dal 50000 Portfolio structure of Obolon company, 0 Мінеральна Безалкогольні Слабоалкогольн 2015 Пиво Mineral water Soft drinks Low alcohol drinks Beer вода напої і напої ПивоBeer МінеральнаMineral water вода РинокMarket 194152 183055 109709 7537 БезалкогольніSoftdrinks напої СлабоалкогольніLow alcohol drinks напої ОболоньObolon 53842 5133 16803 2324 3% 21% 7% 69% Beer is a priority activity among drinks Drinks. Beer Shares of beer- companies on the beer market, 10 monthes 2015 27% ОболоньObolon 31% САНІНБЕВSanInBev 26% КарлсбергCarlsberg МПКMBC 7% 9% Beer portfolio structure of Obolon ІншіEtc company, 1% 3% 2015 ДесантDesant Жигулевское Zhugylivske; Zhugylivske 17% ЗібертZibert РегіональнеRegional beer (Охтирське, 8 trade Obolon; 52% Zibert; 23% Фастівске) marks Obolon company is the biggest national ЗлатаZlata Прага Praga КарлингCarling producer of beer 1% ОболоньObolon 2% 1% ХайкHike Drinks. Beer •TM Obolon is the first beer of the independent Ukraine since 1992 on the market Price •TM Obolon is Ukrainian beer №1 in the world •Belongs to the top 3 favorite brands in Ukrainian pyramid TM Obolon •Artesian water from 105 to 297 m •Own malt characteristics •Beer production is at one plant in the main PJSC "Obolon", which has the most powerful line in Europe - 14 million hectoliters / year Premium: Hike,, Zlata Praga, Carling, Beermix •Is made on “Zibert brewery " which has unique equipment in Ukraine. There are special tanks that meet the requirements for the production of TM Zibert wheat beer Mainstream: •Local spring water Zibert, Obolon characteristics Discount: Desant, Zhugylivske Drinks. Soft drinks Shares of the companies on the soft drinks market, КорпораціяCoca cola Кока Corporation Кола 2015 ТОВSandora "Сандора" (Pepsi Миколаївська) обл. (Pepsi) Корпорація Оболонь 17% Obolon Corporation 23% 2% КорпораціяRainford Рейнфорд/Малбі Corporation 1% КорпораціяErlan/Biola Ерлан/Біола Corporation 6% ТОВ "Аквапласт" м. ДніпропетровськAquaPlast Ltd 5% Soft drinks portfolio structure Корпорація ВВН 17% BBH 4% ТОВ "Напої плюс" of Obolon company, Drinks plus Ltd 10% Корпорація "Росинка" 2015 15% Rosinka Corporation Інші Etc 18% ЖивчикZhivchik Obolon company is the biggest national НостальгияNostalgia 25% 57% producer of soft drinks КвасKvass Drinks. Soft drinks • Each sold tenth bottle of soft drinks in Ukraine is Price Zhivchik Pyramid • TM Zhivchik is the first and only brand in Ukraine which combines drink with useful properties. Juices with Echinacea extract, rosehip and sea buckthorn Mainstream plus: TM Zhivchik influence on the human body better, strengthen Zhuvchik, Kvass immunity, improve metabolism, tone, relieve tension characteristics and increase resistance to stress and useful in terms of prevention of accumulation of radionuclides. • TM Zhivchik contains vitamins E and C, provitamin A, Mainstream: minerals, antioxidants, beta carotene. Sitro, Limonad, Lime, • TM Zhivchik is issued on four corporate enterprises, Cola Nova each of them has its own artesian wells. TM - Live fermentation product Discount - It is made by classical technology according to the Starokuevskiy kvass production process. It begins with the kvass germination of barley and rye for malt. The kvass ‘s components are only characteristics natural products. They are crystal clear water, barley and rye malt, yeast and sugar Drinks. Mineral water Shares of the companies on the mineral water market, 2015 3% ОболоньObolon ІДСIDS 32% БіолаBiola 50% КокаCoca-Кола Cola ГалсGals Mineral water portfolio structure of 10% 3% ІншіEtc Obolon company, 2015 2% 1% 1% 0% 6% 1% ОБОЛОНСЬКАObolonska 8% ПРОЗОРАProzora PRIVATEPrivate labelLABEL 19% ОХТИРСЬКАOhturska 64% Obolon company proposes a wide range СевастопольськаSevastopilska ЗБРУЧАНСЬКАZbruchanska of the mineral water ПІДГІРНАPidgirna АКВАБАЛАНСAquabalance Drinks. Mineral water • The mineral water portfolio includes drinking water and medical-drinking water , which are extracted from deep water deposits and bottled with modern equipment in Price compliance with health standards. pyramid • TM Obolon ska is the mineral water with the highest quality, suitable both for consumption and coocking. The line of the TM Obolonska includes mineral water "Obolonska", Mineral water "Obolonska-2", “Obolonska plus a lemon”, “non-carbonated Obolon-2”, and " Obolon plus orange and lemon. " Premium Characteristics • TM Prozora is an artesian drinking water with the highest quality, environmentally friendly. It is extracted from the well deeper than 100 meters, which is located in a green corner of Podillya. Prozora has balanced components, Mainstream: combines taste and freshness and purity of spring water and Obolonska, Prozora, melt water structure. The line of the TM Prozora consists of mineral water “Prozora", “non-carbonated Prozora “, Zbruchanska 77 “Prozora with green tea and peach”. Discount: Aquabalance, Ohturska Drinks. Low alcohol drinks Shares of the companies on the low alcoholic market, 2015 3% 4% 31% ОболоньObolon ТОВNew "НОВІ Drinks НАПОЇ" Ltd Rosinka 62% КП "POCИHKA" М.КИЇВ Etc Structure of Obolon’s low alcoholic Інші drinks portfolio, 2015 2%1% 1% КЛАСИКАClassical САН PRIVATEPrivate LABEL Obolon company has created the market of low КОКТЕЙЛІCoctails РІО Rio alcohol drinks due to the producing of the classical MoveMove On on drinks – Gin-Tonic, Rom-Cola, Brendy-Cola. The 96% АЙСЛАЙФIce-Life additional popular drinks are Vodka-Lime, Visky-Cola Drinks. Low alcoholic drinks Price Alcoholic • Drinks are based on gin, brendy, rum, pyramid drinks vodka, visky. They are world classical drinks. Our drinks are very popular Characteristics among the consumers Premium • The new liquors Villa Bianka of 20% Mainstream: alcohol content and cocktail taste were Classical drinks launched recently Discount: Beer grains/sparging The majority of brewing waste (grains, pellet, malt sprouts and yeast) is traditionally used in agriculture. Beer grains are natural, environmentally friendly product with high protein content, alternative of the different types of animal feed and food additives. Formed after the filtering of beer wort during the brewing. Most grains are used as animal feed
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