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Market Study Food Sectors in Ukraine

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Market Study Food Sectors in Ukraine Market Study Food Sectors in Ukraine Embassy of the Kingdom of the Netherlands in Ukraine 29 May 2008 Tebodin Ukraine CFI Moskovsky Prospect 16B • 04073 Kiev • Ukraine Telephone +380 44 426 49 40 • Fax +380 44 426 49 39 [email protected] • www.tebodin.com • www.tebodin.kiev.ua Client: Embassy of the Kingdom of the Netherlands in Ukraine Order number: 71613 Report number: 71613-R Revision: 1 Project: Market Study of Food Sectors in Ukraine Author: A. Balanyuk Telephone: +38 044 426-49-40/41/42/43 Telefax: +38 044 426-49-39 E-mail: [email protected] Date: 29 May 2008 Tebodin Ukraine CFI Order number: 71613 Report number: 71613-R Revision: 1 Date: 29 May 2008 Page: 2 of 25 Market Study of Food Sectors in Ukraine A. Balanyuk A. Sosnovsky A. Bilan V. Levko A. Sheronov O. Cherinko I. Kosova S. Makarchuk 29-05-2008 Y. Mogolivets Rev. Date Description Author Checked by Market Study of Food Sectors in Ukraine - Introduction © Copyright Tebodin 2008 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means without permission of the publisher. Tebodin Ukraine CFI Order number: 71613 Report number: 71613-R Revision: 1 Date: 29 May 2008 Page: 3 of 25 Introduction Part A: Meat Processing Industry Part B: Oil and Fat Industry Part C: Fruit and Vegetable Processing Industry Part D: Milk Processing Industry Part E: Animal Feed Industry Part F: Confectionery Industry Part G: Fish Industry Part H: Expected Development in the Food Processing Industry in the Course of Preparation for Euro 2012 Attachments: A. Map of Ukraine B. Structure of import and export of agricultural and food products C. Consumption of major food products in Ukraine D. Ukraine’s Top retailers list Market Study of Food Sectors in Ukraine - Introduction Tebodin Ukraine CFI Order number: 71613 Report number: 71613-R Revision: 1 Date: 29 May 2008 Page: 4 of 25 Introduction 1 Project description 1.1 Project background This report contains the results of a study done on the key sectors of the Ukrainian food processing industry carried out by Tebodin Ukraine. The study was carried out on the request of the Ministry of Agriculture, Nature and Food Quality of the Netherlands and is an update of previous similar studies that were performed by Tebodin Ukraine in 1996, 2000 and 2004. Tebodin Ukraine (www.tebodin.kiev.ua) is a consultancy and engineering company founded in Kiev in 1993. The company is a subsidiary of the Dutch Tebodin Consultants and Engineers B.V. (www.tebodin.com), an international organization with 3,000 employees and an extensive office network in twenty countries. Tebodin Consultants and Engineers B.V. is a member of the one of the largest construction holdings in Europe - Royal BAM Group (www.bam.nl). Tebodin Ukraine’s experience and expertise on the food market was used to carry out the market studies on Ukraine’s agricultural and food markets and implementing of engineering and consultancy projects in the agro- sector. 1.2 Objectives and approach The main objectives of the market study are: - to provide the latest information on the different sectors of the food market of Ukraine; - to describe major trends and problems of the examined sectors; - to clearly indicate business opportunities for Dutch companies in Ukraine. The sectors focused on are the ones that are of special interest for the Dutch business association, namely the: - Meat processing industry; - Oil and fat industry; - Fruit and vegetable processing industry; - Milk processing industry; - Animal feed industry - Confectionery industry; - Fish industry. During the investigation special attention was given to the expected developments of the food market of Ukraine in the course of entering the WTO and in light of the preparations for Euro 2012. The following scope of work has been carried out in order to meet the required objectives: x An update of the information per chapter including: A description of the status and trends of the sector; A list of key companies of the sector; The organisational structure of the sector; An analysis of foreign trade and regulation of it by sector; Market Study of Food Sectors in Ukraine - Introduction Tebodin Ukraine CFI Order number: 71613 Report number: 71613-R Revision: 1 Date: 29 May 2008 Page: 5 of 25 Sales and distribution schemes used in the sector; x Give an overview of the latest legislative changes for the food market operations, with special attention to the upcoming changes in the legislation because Ukraine became a member of the WTO; x Provide information of the investment climate and expected developments in the course of the realization of Ukraine’s membership in WTO. 1.3 Sources of information For this market study alternative sources of information were used such as information from the State Statistics Committee of Ukraine, the Ministry of Agrarian Policy, the State Customs Committee of Ukraine, the Institute of Agrarian Science and other Ukrainian and international organisations, open sources. In 2002-2004 the State Statistics Committee of Ukraine implemented a new notation group using international experience, the French system was hereby taken as the basis. The new system, more detailed than old one, has the same structure as the Ukrainian customs code system. During the sectors’ research, the branch authorities and companies operating in the market were contacted directly and interviewed. Their opinions are also accounted in the report. 1.4 Ukraine: a brief macroeconomic survey The main macroeconomic indices of Ukraine as well as currency exchange rates during the recent years are presented in the table below. Table 1. Macroeconomic indices of Ukraine in 1999-2007 Period 1999 2000 2001 2002 2003 2004 2005 2006 2007 Macroeconomic indices, % Change of GDP1 -0.2 5.9 9.2 5.2 9.6 12.1 2.7 7.1 7.3 Budget deficit / proficit, % to GDP - 1.5 0.6 - 0.3 0.7 - 0.2 -3.2 -1.8 -0.7 0.9 Change in industrial production1 4.0 12.4 14.2 7.0 15.8 12.5 3.1 6.2 10.2 Change of food industry production1 7.8 26.0 18.2 8.4 20.0 12.4 13.7 10.0 10.0 1 Change of agricultural production - 6.9 9.8 10.2 1.2 -10.2 19.7 0.1 2.5 -5.6 1 Retail turnover change -7.1 8.1 13.7 15.0 19.4 21.9 23.4 26.4 29.3 Change of import of goods and services1 14.1 5.0 28.7 31.3 20.4 22.0 34.7 Inflation level2 119.2 125.8 106.1 100.8 105.2 109.0 113.5 109.1 116.6 (Consumer Price Index) Population income growth1 13.8 40.5 25.9 17.1 16.5 27.2 39.1 23.8 30.6 Registered unemployment rate 4.3 4.2 3.7 3.8 3.6 3.5 3.1 2.7 2.3 1 to the previous year 2 from the beginning of that particular year Source: Euromonitor International, the International Monetary Fund (IMF) and the State Statistics Committee of Ukraine. Market Study of Food Sectors in Ukraine - Introduction Tebodin Ukraine CFI Order number: 71613 Report number: 71613-R Revision: 1 Date: 29 May 2008 Page: 6 of 25 Being a country with a transition economy, Ukraine experienced economic growth since 1999. The positive trend in industrial production including the food industry and was supported by a stable increase of disposable incomes of consumers (average increase 25% annually), a decrease of the (registered) unemployment rate – from 4.3% in 1999 to 2.3% in 2007 and, as the consequence, a significant growth of retail turnover – 23% per year in average. Since 2004 the import of goods and services grew 20 – 35% each year. In 2007 the import of food products reached a total import value of USD 4.1 billion1 or 6.7%. The import structure is included in Attachment B. The export of agricultural and food products has also grown: from USD 1.58 billion in 2000 to USD 6.25 billion in 2007. During only 2007 the growth was 33%. On the average the share of agricultural and food products in the total volume of Ukrainian export in 2000-2007 was 62%. Figure 1. Foreign trade by agricultural and food products 7 6.25 6 5 4.71 4.31 4.11 4 3.47 3.17 2.73 2.68 3 2.39 USD, billion 2.17 1.82 1.91 2 1.13 1.11 1 0 2001 2002 2003 2004 2005 2006 2007 Export Import Source: State Statistics Committee of Ukraine The main export products from Ukraine are: oil seeds and vegetable oil, cereals, milk products, different kinds of drinks and chocolate based confectionery. The main import products to Ukraine are raw and processed fish and other seafood, tobacco, spreads, fruit and vegetables, alcoholic beverages and cocoa beans. 1 In the present Study 1 billion = 109 Market Study of Food Sectors in Ukraine - Introduction Tebodin Ukraine CFI Order number: 71613 Report number: 71613-R Revision: 1 Date: 29 May 2008 Page: 7 of 25 Figure 2. Structure of foreign trade of agricultural and food products from Ukraine in 2007 Export Import Cereals, Oil and fat, Fruit and Drinks (incl 12.2% 9.4% nuts, 7.1% alcoholic), Cocoa Oil seeds, 6.8% products, 10.7% 6.5% Oil and fat, Tobacco, 27.5% Milk and 10.1% Processed milk fruit and products, Fish and vegetables, 10.0% seafood 6.1% raw , 10.8% Drinks (incl Meat and alcoholic) , meat 8.3% products, 4.0% Fruit and Cocoa Other, vegetable products, Processed 21.7% Other, products, 5.6% fish and 36.1% 4.0% meat, 3.0% Source: State Statistics Committee of Ukraine Figure 3.
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