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The North and Its Borders

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The North and Its Borders The North and its borders Contact Us Take One Media c/o Menzies Distribution Europa Way, Sheffield, S. Yorks, S9 1XT Tel: 0114 256 4331 or 0800 389 6636 www.takeonemedia.co.uk [email protected] The North With Take One, marketing across The North and the English and Scottish counties that border is easy. Our first-class, professional service now offers comprehensive distribution and coverage across the whole of the UK. We will ensure your leaflets gain maximum exposure to the right market place. Overall Outlet Information Tourist Information Centres & VIPs - 318 Accommodation (Hotels) - 349 Railway Stations - 3 Accommodation (Caravan Parks) - 47 Supermarkets & Shopping - 15 Local – 115 Attractions & Leisure - 154 Roadside & Little Chef - 6 Motorway Services - 35 On Demand Select One - 1151 Total Outlets 2193 (includes On Demand TIC & Select One) Building your campaign Yorks Yorks Yorks Yorks Man rland Wear Notts Staffs Shrop Tyne & Tyne Mersey Greater Durham E. E. S. N. N. Cumbria Cheshire W. W. Lancashire Derbyshire Northumbe TICs, VIPs & 26 14 34 42 7 39 11 20 18 9 7 44 22 14 4 7 Libraries Railway Stations 1 2 Attractions & 31 40 20 13 13 24 13 Leisure Motorway 1 3 6 1 3 2 5 4 6 2 2 Roadside & Little 4 Chef 2 Supermarkets & 6 4 2 1 1 Shopping 1 Accommodation 30 29 26 46 55 7 2 22 33 21 34 18 6 6 14 Hotels Accommodation 22 13 12 Caravan Parks SelectOne 387 153 225 282 57 47 493* Local 58 33 15 5 4 Total 566 278 339 396 129 48 13 98 70 55 55 69 30 14 12 21 Targeting around the M62 Over the border into Scotland We custom build your campaign based on your objectives, location, target audience characteristics and drive time! Special offers North East & North West Accommodation Number of Dec 17- Mar 18 Premier Inn Clusters Offer sites Mar 18 onwards Premier Inn North East 20 £20/month £20/month Buy this and get Cumbria free Premier Inn Cumbria 6 £5/month £10/month Premier Inn North West 18 £25/month £25/month Buy this and get Cumbria free Premier Inn Yorkshire 19 £25/month £25/month Combined NE/Yorkshire 39 £30/month £35/month Buy these and get Cumbria free Combined NW/Yorkshire 37 £30/month £35/month Buy these and get Cumbria free Motorways • Motorway: Moto Knutsford Northbound M6 Dec 17- Mar 18 Offer • Motorway: Moto Lancaster Northbound M6 Mar 18 onwards • Motorway: Moto Lancaster Southbound M6 £8/week £12/week Buy one get one free • Motorway: Moto Washington Northbound A1(M) • Motorway: Moto Washington Southbound A1(M) £6/week £9/week When 5 sites are purchased When all 11 sites are • Motorway: Moto Wetherby A1(M) £3/week £6/week • Motorway: Welcome Break Charnock Richard M6 purchased • Motorway: Moto Scotch Corner A1(M) Plus purchase all 11 Motorway sites for 12 weeks or • Motorway: Moto Southwaite Northbound M6 more and receive 5 other sites from the Take One range • Motorway: Moto Southwaite Southbound M6 Free of Charge • Motorway: Moto Burton-in-Kendal Northbound M6 Monthly reporting Monthly campaign reports Merchandisers use handheld devices to input locations and leaflet replenishment levels. Our bespoke in-house operations system produces comprehensive data on campaign activity. We know how many leaflets are distributed, when, and at which locations. • You will receive a detailed monthly campaign report • We are able to provide targeted and intensive leaflet coverage for your chosen demographic – we know which areas are most effective through detailed data analysis. We distribute across the whole of the UK. Contact us for detailed information on regions outside of The North including all Scotland. Leaflet ordering & fulfilment As well as getting your leaflets out across our network of fully merchandised leaflet stands, we can promote you through our 'on-demand' online ordering services for Tourist and Visitor Information Centres (through Top-up) and smaller accommodation providers/private offices who may not have room for a floor standing leaflet rack (through SelectOne). This service has been completely overhauled for 2018 with brand new and bigger databases and two new ordering websites, designed to get more leaflets into more customers’ hands. Target 3-ways… 1. Leaflets - businesses can logon, order a quantity of leaflets that they want and we deliver free of charge. There is minimal wastage and you open up a whole new market outside your regional boundaries. Last year saw 6.2million leaflets, covering 2,400 titles go through 2122 outlets. 2. Website - When you choose to make your print available to order we can feature you on the homepage as a ‘Featured Brochure’ to give you more exposure and increase order rates. 3. Targeted email marketing - We can email our databases with your information on your behalf. We can design emails to your brand guidelines and will manage the whole campaign and report back. We also have a new ordering service for consumers via Dayvisits. The only one like it in the UK. Just £99 pa for full digital marketing package and brochure ordering. Branding & advertising Raise awareness of your brand, increase leaflet pick up or promote a special offer or event with opportunities available only on our leaflet stands in exclusive, high footfall sites. 1. Digital media stations 10 or 20 second videos (or stills) played no less than every 90 seconds alongside your leaflet in custom designed, attention grabbing stands. In prime locations EXCLUSIVE to Take One including major UK shopping centres, motorways (Extra, Moto, Welcome Break), ports, railway stations, Heathrow Airport and London’s City Information Centre. 2. Headerboards Printed branding at the top of our 60, 84 and 104 slot floor- standing leaflet stands across our whole network. Highly targeted and increases pick-up. You can pick and choose where and when to feature, bookable month by month, change your artwork to reflect seasonal offers and special events and only one per stand guarantees exclusivity. 3. A3 & A4 poster sites Tried, tested and proven. We offer A4 and A3 poster sites (some on stands, some framed and some indoor). In addition, all of our new style, high-volume supermarket stands have poster sites along with motorway service stations. Branding & advertising Raise awareness of your brand, increase leaflet pick up or promote a special offer or event. 4. County maps We produce our own range of Things To See & Do maps where others don’t already exist. Distributed across the named region plus into neighbouring clusters. Available to TICs and SelectOne outlets as well as consumer ordering. Option to include a tracking voucher. Book on its own or as a complement to other Take One Media distribution campaigns. 5. Brand to hand Distribution staff can be dressed to suit your event, show, attraction, exhibition and will engage members of the public, promoting you and getting your message out there. We can also promote you through our seasonal tourist bag campaigns. 6. Specialist distribution In addition to our managed distribution, you may also use our Specialist Runs which aim to target a specific demographic. High impact leaflet dispensers are placed in outlets on a ‘one- off’ basis. Does not include a replenishment service, but offers maximum versatility. We can provide an indication of the number of available outlets for a specified area. South Lakes: Things to see & do 100,000 copies produced and distributed from Easter 2018 in sites across our South Lakes and Lancashire network targeting visitors & day-trippers en route to and already in the area along with the local community and families. The Campaign • Motorway routes serving The Lakes and Lancashire (M6) and Little Chef roadside restaurants including Killington Lake & Moto Lancaster EXCLUSIVE • Local railway stations • Tourist Information Centres • Local attractions • Holiday Parks & campsites • Hotels, B&Bs & guesthouses • Premier Inn, Travelodge and Holiday Inn Hotels into the area • Tea rooms, cafes and pubs • Major supermarket chains (Tescos, Morrisons, Asda & Sainsbury's) • Print available for consumers to order through www.dayvisits.co.uk Key Features • Advertise alongside the region’s top attractions • Your attraction is pin-pointed on the map • Advert key shows people where to find you • Money-off vouchers (front and back) provide measurability • Vouchers provide incentive to visit and demonstrate ROI Specification & pricing Ad size Wide (mm) High (mm) Mapside No preference Small 68 68 £395 £340 Wide Double 140 68 £685 £635 Tall Double 68 140 £685 £635 Quad 140 140 NA £925 Full page BACK 148 210 NA £1,300 Voucher – 2 sided 34 50 £25 Artwork should be provided as a 300dpi PDF, CMKY with all images and fonts embedded. Take One Media cannot be held responsible for errors, omissions, or missed adverts as a result of incompatibilities. We do not supply proofs of supplied adverts. Xperience Blackpool Key features • Tourist map for one of the UK’s most popular holiday destinations targeting, visitors, day-trippers, the local community and families • 100,000 printed and distributed • Distribution in over 70 key sites – including Motorway Service Stations and in the award winning Premier Inn EXCLUSIVE • Freely available in racks, through concierges and Tourist Information Centres • Includes Blackpool street map with key landmarks, bus and tram stops • 16 DL panel fold out leaflet • Distributed from Easter to Christmas Specification & pricing Advert Wide (mm) High (mm) Price Back page 87 198 £915 Full page 87 198 £755 Half page 87 96 £420 Artwork should be provided as a 300dpi PDF, CMKY with all images and fonts embedded. Take One Media cannot be held responsible for errors, omissions, or missed adverts as a result of incompatibilities. We do not supply proofs of supplied adverts. Databases & mailing: Schools Direct Target school groups market Schools Direct is a targeted email campaign to primary and secondary schools containing ideas and inspiration for Volumes: school trips for Key Stages 1 – 4 and covering all aspects • 5972 school across the region of the curriculum.
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