DOCSLIB.ORG

Universidade Federal Do Rio De Janeiro Instituto Coppead De Administração Mariana Guará Rocha Coelho Patrocínio De Megaevent

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Universidade Federal Do Rio De Janeiro Instituto Coppead De Administração Mariana Guará Rocha Coelho Patrocínio De Megaevent UNIVERSIDADE FEDERAL DO RIO DE JANEIRO INSTITUTO COPPEAD DE ADMINISTRAÇÃO MARIANA GUARÁ ROCHA COELHO PATROCÍNIO DE MEGAEVENTOS ESPORTIVOS: UM ESTUDO SOBRE A INFLUÊNCIA DA REPUTAÇÃO DA FIFA E DA IMAGEM DA COPA DO MUNDO DA FIFA 2014 NA PERCEPÇÃO DO VALOR DA MARCA DO PATROCINADOR RIO DE JANEIRO – BRASIL 2015 MARIANA GUARÁ ROCHA COELHO PATROCÍNIO DE MEGAEVENTOS ESPORTIVOS: UM ESTUDO SOBRE A INFLUÊNCIA DA REPUTAÇÃO DA FIFA E DA IMAGEM DA COPA DO MUNDO DA FIFA 2014 NA PERCEPÇÃO DO VALOR DA MARCA DO PATROCINADOR Dissertação de Mestrado apresentada ao Programa de Pós Graduação em Administração, Instituto COPPEAD de Administração, Universidade Federal do Rio de Janeiro, como parte dos requisitos necessários à obtenção do título de Mestre em Administração. Orientador: Prof. Victor Manoel Cunha de Almeida, D.Sc. Rio de Janeiro – Brasil 2015 Mariana Guará Rocha Coelho PATROCÍNIO DE MEGAEVENTOS ESPORTIVOS: UM ESTUDO SOBRE A INFLUÊNCIA DA REPUTAÇÃO DA FIFA E DA IMAGEM DA COPA DO MUNDO DA FIFA 2014 NA PERCEPÇÃO DO VALOR DA MARCA DO PATROCINADOR Dissertação de Mestrado apresentada ao Programa de Pós Graduação em Administração, Instituto COPPEAD de Administração, Universidade Federal do Rio de Janeiro, como parte dos requisitos necessários à obtenção do título de Mestre em Administração (M.Sc.). Aprovada em: _______________________________________________________ Profa. Victor Manoel Cunha de Almeida, D. Sc. - Orientador (COPPEAD/UFRJ) _______________________________________________________ Prof. Roberta Dias Campos, D.Sc (COPPEAD/UFRJ) _______________________________________________________ Prof. Ricardo Teixeira Veiga, D. Sc (UFMG) AGRADECIMENTOS Em primeiro lugar, agradeço a Deus pelo dom da vida e saúde que tive para chegar até aqui, fechando este ciclo importante da minha vida. Agradeço também a Ele por ter nascido nesta minha família, por ter meus pais, Glória e Francisco, e meu irmão, Pedro, que me apoiaram plenamente ao longo deste mestrado. Agradeço aos amigos e colegas Ana Lopes, André Brandt Oliveira, Antônio Marques Neto, Bruna Cunha, Carla Reis Baptista, Diego Gonzalez, Felipe Baran Pedras, Felipe Mayer Gonçalves, Felipe Turl, Kateline Daltoé, Leandro Hanada, Max Borges, Pedro Santiago Rodrigues, Rachel Lino, Raoni Bacelar, Renata Rimes Almeida, Thaís Wanderley e Thiago Costa pela contribuição com a coleta de dados para este projeto; e Juan María López- Quiñones, Luis Higgins e Matt Schafer pela tradução de escalas. A colaboração deles foi de valor inestimável para mim. Agradeço à Flávia Freitas e João Guilherme Amorim que, além de contribuírem ativamente com a coleta de dados, estiveram muito presentes em todo o processo da dissertação, pela disponibilidade, pelo apoio constante e pela paciência para sempre me ouvir e aconselhar. Agradeço aos professores Ricardo Veiga e Roberta Campos, que participaram da banca que avaliou este trabalho, pela atenção dada na sua revisão e pelas valiosas contribuições oferecidas. Finalmente, agradeço ao meu estimado orientador, Victor Almeida, por ter sido um orientador dedicado e comprometido, por ter me desafiado e ensinado tanto, por ter contribuído imensamente com o meu desenvolvimento acadêmico e profissional. RESUMO Coelho, Mariana Guará Rocha. Patrocínio de Megaeventos Esportivos: um estudo sobre a influência da Reputação da FIFA e da Imagem da Copa do Mundo da FIFA 2014 na percepção do Valor da Marca do Patrocinador. Rio de Janeiro, 2015. Dissertação (Mestrado em Administração) – Instituto de Pós Graduação e Pesquisa em Administração, COPPEAD, Universidade Federal do Rio de Janeiro, 2015. Este estudo investigou a influência da reputação da entidade organizadora de megaeventos esportivos na imagem do megaevento e no valor da marca dos patrocinadores, além da influência mediadora da percepção de congruência entre patrocinador e megaevento sobre a relação entre a imagem do megaevento e o valor da marca do patrocinador. O estudo contribui para a literatura de marketing esportivo, utilizando como principal referencial teórico a Associative Network Theory (Collins & Loftus, 1975) e a Schema Theory (Axelrod, 1973). As questões de pesquisa foram desdobradas em sete hipóteses substantivas que contemplaram a verificação da relação entre a reputação da FIFA, a imagem da Copa do Mundo da FIFA 2014, o valor da marca dos patrocinadores Coca-Cola e Adidas, e a congruência entre o megaevento e os patrocinadores. O estudo foi conduzido durante a Copa do Mundo da FIFA 2014, no Rio de Janeiro. Foi realizado uma survey, coletando amostras não-probabilísticas compostas por brasileiros e estrangeiros que participaram da Copa do Mundo da FIFA 2014 como espectadores no estádio do Maracanã ou na FIFA Fan Fest. Foram coletados 469 questionários válidos no entorno do Estádio do Maracanã e 1.973 na FIFA Fan Fest. A análise dos dados das duas amostras foi realizada separadamente utilizando Análise Fatorial Exploratória e Análise Fatorial Confirmatória, tendo sido verificadas a confiabilidade e a validade convergente e discriminante dos construtos. Para testar as hipóteses substantivas, foi utilizada a técnica de Modelagem de Equações Estruturais com o uso das técnicas MLE e ADF. Foi também realizada a técnica proposta por Baron e Kenny (1986) e o teste de Sobel (1982) para suportar o efeito mediador da percepção de congruência. Os resultados empíricos sugerem que a reputação da FIFA influencia a imagem da Copa do Mundo da FIFA, mas pode não influenciar diretamente o valor da marca dos patrocinadores. Além disso, foram suportadas as hipóteses de que a percepção de congruência entre megaevento e patrocinador exerce um efeito mediador parcial ou total na relação entre a imagem do megaevento e o valor da marca do patrocinador. Palavras chaves: PATROCÍNIO ESPORTIVO MEGAEVENTO REPUTAÇÃO SURVEY. ABSTRACT Coelho, Mariana Guará Rocha. Sports Mega-Events Sponsorship: a study on the influence of FIFA's Reputation and 2014 FIFA World Cup’s Image in the perception of Sponsor's Brand Equity. Rio de Janeiro, 2015. MBA Dissertation – Instituto de Pós Graduação e Pesquisa em Administração, COPPEAD, Universidade Federal do Rio de Janeiro, 2015. This study investigated the influence of the reputation of the organizing body on the image of the sports mega-event, and on the mega-event sponsors’ consumer-based brand equity. Additionally, it investigated the mediating influence of the perception of fit between sponsor and mega-event on the relationship between mega-event image and sponsor’s brand equity. This study contributes to the sports marketing literature, using the Associative Network Theory (Collins & Loftus, 1975) and the Schema Theory (Axelrod, 1973) as its main theoretical references. The research questions were deployed into seven substantive hypotheses contemplating the relationship between FIFA’s reputation, the image of the 2014 FIFA World Cup, two of the event sponsors’ - Coca-Cola and Adidas - brand equity, and the perception of fit between the 2014 FIFA World Cup and these sponsors. The study was carried out during the 2014 FIFA World Cup in Rio de Janeiro. A survey of Brazilians and foreigners, who attended the 2014 FIFA World Cup at Maracana stadium or at FIFA Fan Fest located at Copacabana Beach, was conducted, and two non-probability samples were collected. 469 valid questionnaires were collected in the vicinity of the Maracana Stadium and 1973 were collected at the FIFA Fan Fest. Data analyses of the two samples were performed separately using Exploratory Factor Analysis and Confirmatory Factor Analysis, verifying the reliability, the convergent validity, and discriminant validity of the constructs. To test the substantive hypotheses, Structural Equation Modeling was used with the MLE and ADF techniques. In order to test the mediating effect of the perception of fit, mediating tests were also performed with the technique proposed by Baron and Kenny (1986) and Sobel (1982). The empirical results suggest that FIFA’s reputation influences the image of the FIFA World Cup, but may not directly influence the sponsors’ consumer-based brand equity. In addition, the hypothesis that the perception of fit between mega-event and sponsor plays a full or partial mediating effect on the relationship between the image of the mega-event and sponsor's brand equity was supported. Keywords: SPORTS SPONSORSHIP MEGA-EVENTS REPUTATION SURVEY. LISTA DE FIGURAS Figura 1 - Modelo Conceitual.................................................................................................. 74 Figura 2 - Distribuição da idade por gênero (Maracanã) ........................................................ 99 Figura 3 - Distribuição de idade por local de residência (Maracanã)...................................... 99 Figura 4 - Distribuição do posicionamento de desaprovação da realização do megaevento no Brasil por idade e local de residência (Maracanã) ................................................................. 100 Figura 5 - Médias dos itens da escala RQ por gênero (Maracanã) ........................................ 111 Figura 6 - Médias dos itens da escala RQ por local de residência (Maracanã) ..................... 112 Figura 7 - Médias dos itens da escala RQ para aqueles que aprovam a realização da Copa do Mundo da FIFA no Brasil e para aqueles que não aprovam (Maracanã) ............................... 112 Figura 8 - Modelo de Mensuração (Maracanã) ..................................................................... 113 Figura 9 - Modelo de Mensuração Reespecificado (Maracanã) ............................................ 114 Figura
Load more

Recommended publications
  • Decision Adjudicatory Chamber FIFA Ethics Committee
    Decision of the adjudicatory chamber of the FIFA Ethics Committee Mr Vassilios Skouris [GRE], Chairman Ms Margarita Echeverria [CRC], Member Mr Melchior Wathelet [BEL], Member taken on 26 July 2019 in the case of: Mr Ricardo Teixeira [BRA] Adj. ref. no. 14/2019 (Ethics 150972) I. Inferred from the file 1. Mr Ricardo Teixeira (hereinafter “Mr Teixeira” or “the official”), Brazilian national, has been a high-ranking football official since 1989, most notably the president of the Confederação Brasileira de Futebol (CBF) from 1989 until 2012. He was a mem- ber of the FIFA Executive Committee from 1994 until 2012 and a member of the CONMEBOL Executive Committee. Additionally, he was a member of several stand- ing committees of FIFA, such as the Organising Committee for the FIFA Confedera- tions CupTM, Organising Committee for the FIFA World CupTM, Referees Committee, Marketing and TV Committee, Futsal and Beach Soccer Committee, Ethics Commit- tee and Committee for Club Football. 2. On 27 May 2015, the United States Department of Justice (hereinafter “DOJ”) is- sued a press release relating to the Indictment of the United States District Court, Eastern District of New York also dated 27 May 2015 (hereinafter “the Indictment”). In the Indictment, the DOJ charged several international football executives with “racketeering, wire fraud and money laundering conspiracies, among other of- fenses, in connection with their participation in a twenty-four-year scheme to enrich themselves through the corruption of international soccer”. The Indictment was fol- lowed by arrests of various persons accused therein, executed by state authorities in Europe, South America and the United States of America.
    [Show full text]
  • Kahlil Gibran a Tear and a Smile (1950)
    “perplexity is the beginning of knowledge…” Kahlil Gibran A Tear and A Smile (1950) STYLIN’! SAMBA JOY VERSUS STRUCTURAL PRECISION THE SOCCER CASE STUDIES OF BRAZIL AND GERMANY Dissertation Presented in Partial Fulfillment of the Requirements for The Degree Doctor of Philosophy in the Graduate School of The Ohio State University By Susan P. Milby, M.A. * * * * * The Ohio State University 2006 Dissertation Committee: Approved by Professor Melvin Adelman, Adviser Professor William J. Morgan Professor Sarah Fields _______________________________ Adviser College of Education Graduate Program Copyright by Susan P. Milby 2006 ABSTRACT Soccer playing style has not been addressed in detail in the academic literature, as playing style has often been dismissed as the aesthetic element of the game. Brief mention of playing style is considered when discussing national identity and gender. Through a literature research methodology and detailed study of game situations, this dissertation addresses a definitive definition of playing style and details the cultural elements that influence it. A case study analysis of German and Brazilian soccer exemplifies how cultural elements shape, influence, and intersect with playing style. Eight signature elements of playing style are determined: tactics, technique, body image, concept of soccer, values, tradition, ecological and a miscellaneous category. Each of these elements is then extrapolated for Germany and Brazil, setting up a comparative binary. Literature analysis further reinforces this contrasting comparison. Both history of the country and the sport history of the country are necessary determinants when considering style, as style must be historically situated when being discussed in order to avoid stereotypification. Historic time lines of significant German and Brazilian style changes are determined and interpretated.
    [Show full text]
  • Dangerous Liaisons
    Play-the-game-Magazine-2002.qxd 11-06-2003 11:40 Side 3 FOTO: POLFOTO/PATRICK HERTZOG Dangerous Liaisons Links between top sport and criminality extend across the world. Even football heroes like Pelé cannot shake off allegations of links to corruption By Steen Bille he flow of money in professional Vice President of the Asian Olympic Brazil's links between sport and crimi- Two extensive »Tsport is so widespread that Committee, Gafour Rakhimov of Uzbe- nality are much stronger than this parliamentary misuse of office, corruption and crimi- kistan, a man also known as the 'Tash- particular example might suggest. reports have nality are inevitable by-products – and kent Godfather'. In the year 2000 he was It is scarcely 1½ years since the Brazil- asked for the the players are the losers every time.« refused a visa to attend the Olympic ian Lower House of Congress published indictment of It was with this background that Games in Sydney, due to strong suspi- an 800-page report on football and crime, journalists from four continents provi- cions about his involvement in drug which named 33 football leaders as being Brazilian soc- ded some of Play the game's most dra- running and other criminal activities. involved in criminal activities. The re- cer leaders, but matic presentations, giving the audi- »The Russians are the most powerful port was initially ignored by those con- they uphold ence a vivid insight into a world rarely gangsters in the western world: they gress members with close links to the their internati- referred to by the media.
    [Show full text]
  • Indictment Period
    DSS:EMN/AH/DAL/SPN/MKM/PT/KDE/TH/BDM F.#2015R00747 2015 NO~I 25 PM 3: 25 UNITED STATES DISTRICT COURT EASTERN DISTRICT OF NEW YORK 1_.r:1UlT - - -x [l\~>:-;-::·~;,·: ~-r=; 1.-.:fCT ;- -, ~ ' UNITED STATES OF AMERICA S U P E R S E D I N G I N D I C T M E N T - against - ALFREDO HAWIT, Cr. No. 15-252 (S-1) (RJD) ARIEL ALVARADO, (T. 8, U.S.C., § 1451(e); RAFAEL CALLEJAS, T. 18, U.S.C., §§ BRAYAN JIMENEZ, 981 (a) (1) (C), 982 (a) (1), EDUARDO LI, 982 (a) (6), 982 (b), 1343, JULIO ROCHA, 1349, 1425(a), 1512(c)(2), RAFAEL SALGUERO, 1512 (k), 1956 (a) (2) (A), COSTAS TAKKAS, 1956 (a) (2) (B) (i), 1956 (h), HECTOR TRUJILLO, 1957 (a) , 1957 (b), REYNALDO VASQUEZ, 1957 (d) (1)' 1962 (d), 1963, JACK WARNER, 1963 (a), 1963 (m) , 2, and JUAN ANGEL NAPOUT, 3551 et seq.; T. 21, MANUEL BURGA, U.S.C., § 853 (p); T. 26, CARLOS CHAVEZ, U.S.C., § 7206 (2); T. 28, LUIS CHIRIBOGA, u.s.c., § 2461(c)) MARCO POLO DEL NERO, EDUARDO DELUCA, RAFAEL ESQUIVEL, EUGENIO FIGUEREDO, NICOLAS LEOZ, JOSE MARIA MARIN, JOSE LUIS MEISZNER, ROMER OSUNA, RICARDO TEIXEIRA, AARON DAVIDSON, HUGO JINKIS, and MARIANO JINKIS, Defendants. - - - - - - - - - - - -x A TRUE COPY AP,ESb DATE tJ111yt f!(1..'l_20.Jj_ DOUGLAS C. PALMER CONTENTS INTRODUCTION TO ALL COUNTS ..................................... l I. The Enterprise .......................................... 1 A. FIFA ................................................. 2 B. The Continental Confederations ....................... 9 C. The Regional Federations and National Associations .. 13 D. The Sports Marketing Companies .....................
    [Show full text]
  • Sociology of a Scandal
    Soccer & Society, 2016 http://dx.doi.org/10.1080/14660970.2016.1228591 Sociology of a scandal: the emergence of ‘FIFAgate’ Emmanuel Baylea* and Hervé Raynerb aInstitut of Sport Sciences (ISSUL), University of Lausanne, Lausanne, Switzerland; bResearch Centre for Political Action (CRAPUL), University of Lausanne, Lausanne, Switzerland This article examines the social forces underlying FIFAgate. Why do corrupt practices, which are often highly consolidated or even institutionalized, suddenly become scandalous? What is a scandal? Why did FIFA fall into crisis in 2015 and not before? To answer these questions, it is necessary to look at the sequence of thrusts and parries between all the parties involved. Our analysis embraces the notion that social processes are based on relationships in order to provide insights into why and how denunciations can lead to long-tolerated corrupt practices sud- denly becoming compromising enough to force an organization’s leaders to implement measures that would have previously been unimaginable. We use mul- tiple sources to examine the emergence of FIFAgate and the way FIFA overcame previous critical situations, describing how FIFA neutralized earlier allegations and developed a remarkable ‘resilience’ to scandal. Finally, we analyse the suc- cessive mobilizations whose domino effect led to the emergence of FIFAgate and the measures FIFA took to contain the scandal. Our research enabled us to draw up a new theoretical model for analysing corruption scandals. Introduction Christian Favre, journalist, radio news presenter: ‘To conclude, does Sepp Blatter, as we are often told, does he run his FIFA honestly or not?’ Joël Robert, journalist, head of the sports desk: ‘Well, you know, he runs it honestly because, logically and legally, there have been legal proceedings, but Blatter and FIFA have never been caught out.
    [Show full text]
  • Sports Journalism, Supporters and New Technologies: Challenging the Usual Complicity Between Media and Football Institutions
    This may be the author’s version of a work that was submitted/accepted for publication in the following source: Soares Costa Vimieiro, Ana (2017) Sports journalism, supporters and new technologies: challenging the usual complicity between media and football institutions. Digital Journalism, 5(5), pp. 567-586. This file was downloaded from: https://eprints.qut.edu.au/103488/ c Consult author(s) regarding copyright matters This work is covered by copyright. Unless the document is being made available under a Creative Commons Licence, you must assume that re-use is limited to personal use and that permission from the copyright owner must be obtained for all other uses. If the docu- ment is available under a Creative Commons License (or other specified license) then refer to the Licence for details of permitted re-use. It is a condition of access that users recog- nise and abide by the legal requirements associated with these rights. If you believe that this work infringes copyright please provide details by email to [email protected] Notice: Please note that this document may not be the Version of Record (i.e. published version) of the work. Author manuscript versions (as Sub- mitted for peer review or as Accepted for publication after peer review) can be identified by an absence of publisher branding and/or typeset appear- ance. If there is any doubt, please refer to the published source. https://doi.org/10.1080/21670811.2016.1263161 SPORTS JOURNALISM, SUPPORTERS AND NEW TECHNOLOGIES: Challenging the usual complicity between media and football institutions1 Ana Carolina Vimieiro Digital Media Research Centre, Creative Industries Faculty, Queensland University of Technology (QUT), Brisbane, Australia.
    [Show full text]
  • FIFA and the Absence of Accountability in Switzerland Bruce W
    Maryland Journal of International Law Volume 32 | Issue 1 Article 5 The eP rfect Crime? FIFA and the Absence of Accountability in Switzerland Bruce W. Bean Follow this and additional works at: http://digitalcommons.law.umaryland.edu/mjil Recommended Citation Bruce W. Bean, The Perfect Crime? FIFA and the Absence of Accountability in Switzerland, 32 Md. J. Int'l L. 68 (2017). Available at: http://digitalcommons.law.umaryland.edu/mjil/vol32/iss1/5 This Symposium: Articles and Essays is brought to you for free and open access by the Academic Journals at DigitalCommons@UM Carey Law. It has been accepted for inclusion in Maryland Journal of International Law by an authorized editor of DigitalCommons@UM Carey Law. For more information, please contact [email protected]. 5_FINAL_BEAN_ (DO NOT DELETE) 11/6/2017 2:12 PM The Perfect Crime? FIFA and the Absence of Accountability in Switzerland PROFESSOR BRUCE W. BEAN† The true test of a man’s character is what he will do when no one is watching. John Wooden1 INTRODUCTION In 1904 the Fédération Internationale de Football Association, universally known as FIFA, was established to organize, govern and promote “football,” the sport North Americans and Australians call “soccer.” Football has hundreds of millions of participants everywhere on Earth. Four-year old girls and boys and multi-millionaire superstars play this game, unquestionably the world’s most popular sport. In May and December 2015 the United States Department of Justice released two indictments charging more than forty FIFA-affiliated persons and entities with bribery and other corrupt transactions extending over twenty-four years.
    [Show full text]
  • Fifa Is Corruption: What Is to Be Done?1
    CORE Metadata, citation and similar papers at core.ac.uk Provided by Michigan State University College of Law: Digital Commons FIFA IS CORRUPTION: WHAT IS TO BE DONE?1 Bruce W. Bean The Fédération International de Football Association (“FIFA”) has been administering international football (“soccer” in Australia, Canada and the U.S.)2 for more than a century. Gambling, match-fixing, bribery, money laundering, tax evasion, and corruption generally have been rampant in football for many decades.3 Despite universal knowledge of this corruption, the enduring intensity of interest of the three billion football fans can fairly be compared to the fervor of religious zealots.4 This article provides an overview of football corruption, emphasizing FIFA’s central role in maintaining its well-deserved reputation as a thoroughly corrupt, incorrigible organization that cares nothing for its deplorable reputation. The Article proceeds as follows. Part I provides the background of FIFA and describes its history of corruption and details the notorious 2010 selection by the FIFA Executive Committee of Russia and Qatar to host the 2018 and 2022 World Cup competitions. Part II demonstrates FIFA’s most recent example of its complete lack of interest in addressing football corruption in any meaningful way by describing its so-called “reform” efforts triggered by the flawed December 2010 selection of Russia and Qatar as World Cup hosts. Part III describes the U.S. Department of Justice 2015 indictments of more than forty football-related individuals and entities and notes prosecutions in other jurisdictions triggered by this action. Part IV considers possible solutions to the endemic, systemic corruption of 5 the world’s most popular sport.
    [Show full text]
  • “BRAZILIAN” SPORT MEGA EVENTS Victor Brito Lopes, Master of Arts
    ABSTRACT Title of Thesis: CONTEXTUALIZING THE POLITICS OF “BRAZILIAN” SPORT MEGA EVENTS Victor Brito Lopes, Master of Arts, 2015 Thesis directed by: Professor David L. Andrews Department of Kinesiology The first two decades of 21st century were times of great social, economic and political changes in Brazil where sport mega events (FIFA WC 2014, Rio 2016) played a key role in how the nation portrayed and promoted itself in a global scale. Despite the undeniable importance of Presidents Lula da Silva and Dilma Rousseff in attempt to present the country as global protagonist with more political power and social advancements, this works is intended to discuss and extended the discussion upon mega events as different ways of repeating old traditions and practices, (radically) contextualizing the role of other players and agents (sport officials, local politicians, sponsors and local media), their biases and interests, in accordance to traditional colonial processes and the dominant neo-liberal paradigm. CONTEXTUALIZING THE POLTICS OF “BRAZILIAN” SPORT MEGA EVENTS by Victor Brito Lopes Thesis submitted to the Faculty of the Graduate School of the University of Maryland, College Park in partial fulfillment of the requirements for the degree of Master of Arts 2015 Advisory Committee: Dr. David L. Andrews, Chair Dr. Jay Coakley Dr. Shannon Jette ©Copyright by Victor Brito Lopes 2015 Table Of Contents Introduction ......................................................................................................................................... 1 Rio De Janeiro And Brazil Of Barbara And Lula ................................................................................... 14 Sport Officials And The 'Política' Of Sports In Brazil ............................................................................ 22 “Brazilian” Sport MeGa Events, Neoliberal Agenda And Lula’s Populist Rhetoric ................................ 32 Colonial Traditions And Local Politics: Sport Mega Events "Para InGlês Ver" ......................................
    [Show full text]
  • Corruption at FIFA Worldwide
    EthicalMUN II FIFA Committee on Corruption and Transparency Chairs: Zachary Zemmel and Cal Gelernt Crisis Director: Anton Van Schaik EthicalMUN II Dear Delegates, Welcome to EthicalMUN II! Specifically, welcome to the FIFA Crisis Committee. We hope that this committee will provide all of you with an interesting debate about the world’s most popular (and in our opinion, greatest) sport. Over the course of the Theo Dassin coming weekend, we will examine issues that surround not only the sport in general; Co-Secretary General the global politics that surround soccer (football) will be discussed passionately too. For this reason, many interesting characters from both the political and sporting Iva Knezevic sides of football will be portrayed. We hope to see you all are looking forward to the Co-Secretary General conference as much as we are. Alex Keswani The purpose of this background guide is to help you in your research for this crisis Chief of Staff committee; it has a comprehensive summary of each of the characters and their positions. Additionally, it contains a detailed history of the subject. This being said, Ryan Kelly it is not sufficient for your research on the topic. For this reason, you must do your Vice-Secretary of own individual research to prepare for this committee. Finally, the questions to Committees consider are particularly important in this committee, and you are encouraged to do your research and construct your position papers around the questions specifically. Olivia Becker Vice-Secretary of This is a crisis committee and you should be prepared for the possible issues that Administration Anton, our crisis director, will create.
    [Show full text]
  • Maradona and Romario Get Together to Take Fight to CONMEBOL
    Maradona And Romario Get Together To Take Fight To CONMEBOL Argentina©s Diego Maradona and Brazil©s Romario, two of the biggest football icons of South America, have joined hands for denouncing the South American Football Confederation (CONMEBOL) for not doing enough to distribute its funds. After a meeting of South American clubs in Sao Paulo, Maradona told reporters we have seen, with astonishment and great sadness, that football is for just a few. The former captain of Argentina said it doesn©t belong to the clubs, the supporters or the players and so we are going to form a commission to unmask these people who do so much harm to the game. The legendary football player added it is very serious, but thanks to all of us who are not afraid of those people, we are here so that we can have a more transparent football. The Argentine football coach as well as a manager and former player also said Brazil are firm favorites to win next year©s FIFA World Cup on home soil. Maradona played in four FIFA World Cup tournaments, including the 1986 tournament, where he captained Argentina and led them to a victory over West Germany in the final. In the same tournament, he won the Golden Ball award as the tournament©s best player. Romario emerged as one of the most prolific strikers in the world and helped the helped the Brazil national team win the 1994 FIFA World Cup. The striker won FIFA World Player of the Year and World Cup Golden Ball in 1994 and was named as one of the Top 125 greatest living footballers as part of FIFA©s 100th anniversary celebration.
    [Show full text]
  • 1.7 Impunity and Corruption Clean for Routledge FINAL 100715
    This content is drawn from Transparency International’s forthcoming Global Corruption Report: Sport. For more information on our Corruption in Sport Initiative, visit: www.transparency.org/sportintegrity 1.7 Impunity and corruption in South American football governance Juca Kfouri1 The intangibility of its assets means that sport, and not just football, is one of the sectors of the entertainment industry most prone to money-laundering. How much is Lionel Messi worth: €200 million? Gareth Bale of Wales was worth €100 million to Real Madrid. Is Messi worth two Bales? ‘No,’ some would say; ‘he’s worth three!’ It will never be known how much he is worth, however, and what the true amount paid would be should he be transferred, as was also the case with the nebulous transaction that brought Neymar da Silva Santos Júnior of Brazil to Barcelona. The trajectory of Havelange, FIFA and CONMEBOL Following the election of João Havelange as president of the Fédération Internationale de Football Association (FIFA) in 1974, with the help of the Dassler family of Adidas, the entity was transformed into a large multinational that resembles the Cosa Nostra more than it does the Red Cross.2 The repercussions throughout Brazil and South America were immediate. Havelange had presided over the Brazilian Sports Confederation for 18 years, from 1956 to 1974. He capitalised on the fame of Pelé to collect votes in Africa and defeat Stanley Rous of England, who had presided over FIFA since 1961.3 Taking advantage of this ‘global village’,4 Havelange aimed to make football big business, and profitable, especially for those who surrounded and supported him.
    [Show full text]