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Skitam 2010 Annual Report CTAM of the Rocky Mountains

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Skitam 2010 Annual Report CTAM of the Rocky Mountains SkiTAM 2010 Annual Report CTAM of the Rocky Mountains www.skitam.com !"#"$%&'()*$+,,-).$/0123(4',55$$$# 67#"7#"$$$89:;$<= SkiTAM Co-Chairs and CTAM-RM President Weigh In on SkiTAM 2010 help these athletes in their quest to be the best in the world. There, you can also link to the U.S. Adaptive Ski Team (USAST) website and follow the team’s progress through the upcoming race season. From the bottom of our hearts, thank you. Thank you for your time, your contribution and your unwavering support of SkiTAM for the past 15 years. It’s because of you that the USAST athletes are able to fulfill their dreams and represent the USA in adaptive skiing around the world. We hope to see you from March 31 to April 3 in Vail for the 16th annual SkiTAM. In the meantime, join us in wishing the U.S. Adaptive Ski Team luck and safe travels. Many of us welcomed 2010 with open arms. 2009 was a tough year for everyone economically and took its toll on Steve Raymond, SkiTAM Co-Chair our country, companies and local agencies. When we rang in SVP National Accounts, Affiliate Sales & Marketing, 2010, we did so with a new sense of resilience and spirit. Disney & ESPN Networks For SkiTAM, in addition to celebrating our 15-year Joe Rooney, SkiTAM Co-Chair anniversary, adding to the excitement of the new year was SVP Branding, Advertising and Social Media, that 2010 was a Paralympic year. A landmark that comes Cox Communications, Inc. around only once every four years occurred precisely when the country could use something inspirational Matt Moyer, CTAM of the Rocky Mountains President to look forward to. As expected, we had a vivacious Director, Marketing & Sales, group of SkiTAM loyalists travel to Vancouver, B.C., to Comcast Cable cheer our Paralympians to victory. The athletes braved unprecedentedly challenging conditions on the mountain and Nordic track, as well as grueling training and regimens, to bring home 12 Paralympic medals. After leaving Vancouver, we were reminded that most of these athletes are only able to compete in the Paralympic Games due to the supporters of SkiTAM. This reality check does not take into consideration the financial support we provide to attend the races leading up to the games, training camps, pricy equipment and more. Thanks to your support, for 15 years we have underwritten these efforts with great honor and pride. To learn more about SkiTAM and get details on how we fund the U.S. Adaptive Ski Team, log on to www.skitam.com. There, you will also find information on how to become a sponsor or upgrade your sponsorship so that you can further 2 !"#"$%&'()*$+,,-).$/0123(4',55$$$! 67#"7#"$$$89:;$<= About SkiTAM Mission SkiTAM, an event organized and hosted by CTAM of the Rocky Mountains, exists to provide financial support for the courageous and dedicated athletes selected to compete on the U.S. Adaptive Ski Team (USAST), allowing them to compete in world-class events and to focus on their skiing careers instead of financial obstacles. What is SkiTAM? The three-day event brings together more than a thousand communications executives and their families from all over the country and is widely recognized as one of the industry’s top-ranked business-networking opportunities. Thanks Association (USSA) and began a tradition of providing these to SkiTAM sponsors, corporate donors to the Athlete dedicated athletes with the opportunity to compete in the Partnership Program and individual donations, the fundraiser world’s top competitions. in Vail, Colorado, provides more than 80 percent of the Today, through its annual donation, SkiTAM serves as operating budget for the USAST, enabling it to remain the the source for more than 80 percent of the operating top ski team in the world for skiers with physical disabilities. budget for the USAST. Held annually in Vail SkiTAM has Every athlete on the USAST is paired with a cable industry also grown to represent one of the cable industry’s top sponsor team, which allows the athlete to build a connection business-networking events, attracting an impressive list with the executives on his or her sponsor team. This of communications industry executives from all over the connection has grown over the years and has brought the country and multiple sponsors that support the U.S. Adaptive same sponsor back year after year. 2010, marking the 15th Ski Team and its activities. annual SkiTAM, had 999 participants and 57 industry-leading sponsors. History In 1995, CTAM of the Rocky Mountains wanted to create an event that could raise money for a worthy cause and become a signature event for the chapter. A group of No Excuses Unlimited industry members charged with creating the event learned SkiTAM partners with No Excuses Unlimited to that the USAST had lost its funding and was in danger of provide the opportunity for the event’s sponsors discontinuing. Compared to other organizations also being and participants to make tax-deductible donations. considered, CTAM-RM leadership agreed that the USAST No Excuses Unlimited is a 501(c)(3) organization was the charity they would support via an event that would and meets the public support tests of IRS Standards draw national industry attendance and raise the much- Section 509(a)(1). Its mission is to foster national and needed funds for the team. international adaptive skiing at elite levels. The board CTAM’s national board agreed to lend seed money to and advisers include a number of longtime SkiTAM launch the program, and the first SkiTAM was held in Vail in supporters, including Trygve Myhren, Chuck Ellis and 1996. The event attracted 110 attendees and raised $100,000 members of the SkiTAM steering committee. More for the team. The SkiTAM support helped secure the U.S. information about No Excuses is available at Adaptive Ski Team’s role within the U.S. Ski and Snowboard www.noexcusesunlimited.org. 3 !"#"$%&'()*$+,,-).$/0123(4',55$$$: 67#"7#"$$$89:;$<= SkiTAM is the backbone of the USAST. Thanks for supporting my team and making a difference. –Ralph Green !"#"$%&'()*$+,,-).$/0123(4',55$$$8 67#"7#"$$$89:;$<= 2010 SkiTAM Financial Overview Financial Summary Once again SkiTAM supporters Profit & Loss Statement—SkiTAM 2010 stepped up to the plate and proved Marketing naysayers wrong. In an economy Income Advertising $ 500 where money remains tight and Administrative $ 3,059 Magazine $ 15,866 community funding has been Individual registrations $ 168,065 Photography $ 8,000 drastically cut, SkiTAM came out of In-kind services $ 23,736 Print/production $ 11,286 the 2010 event ahead of the game. Interest $ 1,688 Shipping/postage $ 11,033 The 15th annual SkiTAM had 999 Lift tickets $ 41,048 Web $ 154 Merchandise $ 3,562 participants and 57 industry sponsors. Other $ 722 APP funding $ 7,808 Held April 8–11, in Vail, Colorado, $ 46,907 Paralympic income $ 14,478 SkiTAM 2010 generated $1,046,618 Sponsorships $ 783,173 Paralympics $ 44,410 in total revenue. After covering $ 44,410 Total Income $ 1,046,618 event expenses, the SkiTAM steering Publicity committee approved a donation Cost of Event Print/production $ 3,879 of $513,500 to the U.S. Adaptive Purchases $ 230,961 Shipping $ 168 Ski Team, leaving it with $14,041 in Services $ 42,879 $ 4,046 working capital for organizing the 2011 Total Event Costs $ 273,839 Race event. Gross Profit $ 772,778 Medals & prizes $ 795 Printing $ 109 Expenses Race course expenses $ 7,817 Shipping $ 72 Administrative $ 8,793 Bookkeeping $ 1,300 Credit card fees $ 8,582 Sponsorship Event administration $ 30,000 Printing $ 1,188 Shipping $ 1,053 Shipping $ 855 Lodging (staff & team) $ 7,622 Sponsor benefits $ 16,375 Other $ 124 $ 18,418 $ 48,681 Video APP Funding Production $ 21,525 A/V $ 300 Travel $ 3,660 Credit card fees $ 1,195 $ 25,185 Printing $ 393 Gross Expenses $ 200,776 Shipping/postage $ 994 Staff $ 1,453 Net Before Donations $ 572,002 $ 4,335 Donations APP donation* $ 44,461 * APP funds contributed directly to USAST donation** $ 513,500 No Excuses Unlimited are not included in this amount. $ 557,961 ** USAST primary donation of $497,000 not paid as of July 31, 2010. Net Income $ 14,041 5 !"#"$%&'()*$+,,-).$/0123(4',55$$$> 67#"7#"$$$89:;$<= 2010 SkiTAM Financial Overview, Continued Where SkiTAM 2010 Spent Its Gross Profit Balance Sheet As of July 31, 2010 Assets USAST donation Current Assets Sponsorship Checking $ 506,849 Race Accounts receivable $ 4,000 Publicity Money market $ 353,061 Total current assets $ 863,911 Paralympics Marketing Other Assets Fixed assets $ 9,092 APP donation Total other assets $ 9,092 Administrative Total Assets $ 873,003 Video Liabilities & Equity Liabilities Where SkiTAM 2010 Received Its Revenue Current liabilities* $ 497,000 Accounts payable $ 23,686 Total liabilities $ 520,686 Equity Administrative Retained earnings $ 352,317 APP funding Total equity $ 352,317 Individual registrations Total Liabilities & Equity $ 873,003 In-kind services Interest *USAST donation was not paid out by July 31. Lift tickets Paralympics SKITAM DONATIONS Sponsorships TO THE USAST $513,500 $506,171 $463,400 $455,469 $414,010 $410,000 $365,595 $350,000 $327,295 $310,000 $290,000 $268,400 $171,600 $130,000 $100,000 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 6 !"#"$%&'()*$+,,-).$/0123(4',55$$$? 67#"7#"$$$89:;$<= 2010 SkiTAM Highlights Since 1996, SkiTAM has been a weekend where industry members and their families converge in Vail to help support the USAST, recognize their achievements from the previous year and celebrate the end of a rigorous months-long training and competitive season. 2010 was no exception. Tribute to Rob and Danelle Umstead This year, we were able to hear directly from athletes who medaled in the Vancouver Paralympic Games.
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