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SELP Journal of Social Science 121139 April - June 2018 Vol VoSELPl. IX, Issue. 36JOURNAL OF SOCIALISSN : 0975-9999 SCIENCE (P), 2349-1655 (O) (A Blind Review & Refereed Quarterly Journal with ISSN: 0975-9999 (Print) 2349-1655 (Online) Impact Factor : 3.655 (CIF), 2.78(IRJIF), 2.5(JIF), 2.77(NAAS) UGC Approved Journal (46622) EDITOR IN CHIEF Dr.C.PARAMASIVAN, Ph.D., D.Litt. Periyar E.V.R.College (Autonomous) , Tiruchirappalli, Tamil Nadu ASSOCIATE EDITORS Dr.P.MARISELVAM, Ph.D. Dr.N.MURUGESWARI, Ph.D. Sri Saraswathi Thiagaraja College Bharathidasan University Pollachi Tiruchirappalli EDITORIAL ADVISORY BOARD MEMBERS Dr.BISWAJIT SATPATHY, Ph.D. Dr.M.SUMATHY, Ph.D. Sambalpur University, Sambalpur, Odisha Bharathiar University, Coimbatore Dr.KASTOORI SRINIVAS, Ph.D. Dr.R.RANGARAJAN, Ph.D. Vivek Vardhini College, Hyderabad, AP University of Madras, Chennai Dr.P.ARUNACHALAM, Ph.D. Dr.B.REVATHY, Ph.D. Cochin University of Science and Technology, Kochi (Kerala) Manonmaniam Sundaranar University, Tirunelveli Dr.BHOR JAYASHING, Ph.D. Dr.R.RADHIKA DEVI, Ph.D. P.V.P College, Ahmed Nagar, Maharastra Alagappa University, Karaikudi Dr.ALLAN D’SOUZA, Ph.D. Dr.S.GANAPATHY, Ph.D. Guru Nank Khalsa College, Mumbai Alagappa University, Karaikudi Dr.ANURODA GODHA, Ph.D. Dr.T.JAYAKUMAR, Ph.D. Periyar E.V.R.College, Tiruchirappalli Vardhaman Mahaveer Open University, Kota, (Rajasthan) Dr.V.DHEENADHAYALAN, Ph.D. Mr.DIPNKAR SARMAH Annamalai University, Chidambaram MDKG College, Dibrugarh, Assam Dr.E.MUBARAK ALI, Ph.D. Dr.D.C.NANJUNDA,Ph.D. Jamal Mohamed College, Tiruchirappalli University of Delhi, New Delhi Dr.M.VASAN, Ph.D. Dr.RABI NARAYAN KAR, Ph.D. A.V.V.M Sri Puspham College, Poondi University of Delhi, New Delhi Dr.C.SIVAMURUGAN,Ph.D. Dr.S.BALASUBRAMANIAN, Ph.D. Aditanar College, Tiruchendur Government Collge, Daman (UT) Dr.S.RAJESHKANNA, Ph.D. Dr.D.RAJASEKAR, Ph.D. Dr.R.K.Shanmugam College of Arts & Science, Kallakurichi AMET University, Chennai Dr.S.RAJARAM, Ph.D. Dr.R.KAMARAJ, Ph.D. Sree Chandraprabhu Jain College, Minjur Nazareth College of Arts & Science, Chennai TECHNICAL ADVISOR LEGAL ADVISOR Dr.R.BALASUBRAMANI, Ph.D. Dr.R.RAMACHANDRAN, Ph.D. Department of library & information science, Advocate, Bharathidasan University, Tiruchirappalli, TN Madras High Court - Madurai Bench Madurai. SELP Journal of Social Science 121139 April - June 2018 Vol. IX, Issue. 36 ISSN : 0975-9999 (P), 2349-1655 (O) SELP JOURNAL OF SOCIAL SCIENCE (A Blind Review & Refereed Quarterly Journal with ISSN: 0975-9999 (Print) 2349-1655 (Online) Impact Factor : 3.655 (CIF), 2.78 (IRJIF), 2.5 (JIF), 2.77 (NAAS) UGC Approved Journal (46622) Vol : IX April - June 2018 Issue 36 CONTENT S.No. TITLE P.No. 1. A STUDY ON RETAIL MARKETING AND CUSTOMER SERVICES OF DEPARTMENTAL STORES IN THOOTHUKUDI TOWN S.SIRIL ARUN, M.RUBAN JESU ADAIKALAM 1 2. PRODUCTION AND MARKETING OF BANANA IN THOOTHUKUDI DISTRICT G.MUTHIAH, Dr.G.GURUSAMY 7 3. A STUDY ON MAJOR CROPS CULTIVATION IN KANNIYAKUMARI DISTRICT Dr.R.DHARMA RAGINI 12 4. A STUDY ON IMPACT OF MGNREGS ON WOMEN BENEFICIARIES IN KANYAKUMARI DISTRICT D.KALAI SELVI 18 5. MARKETING AND ECONOMIC DEVELOPMENT S.MURUGAPOOBATHI 23 6. CUSTOMER OUTLOOK TOWARDS INTERNET BANKING SERVICE IN INDIA-AN EMPIRICAL STUDY Dr.V.SIVAKUMAR, S.SARANYA 27 7. AN ECONOMICS STUDY ON HEALTH CARE EXPENDITURE OF OLD AGE PEOPLE IN ACHANKULAM OF KANYAKUMARI DISTRICT Dr.A.BABILA KINGSLY 30 8. REPRODUCTIVE AND CHILD HEALTH PRACTICES IN KANYAKUMARI DISTRICT C.MATHIMITHA, Dr.V.THIRUSELVAN 36 9. A COMPARATIVE STUDY BETWEEN THE MUNICIPALITIES FOR DELINEATING SPHERE OF URBAN INFLUENCE: CASE STUDY OF KOLKATA’S CITY FRINGE Sushobhan Majumdar 43 10. AN INVESTIGATION ON IMPACT OF FINANCIAL INCLUSION AMONG RURAL HOUSEHOLDS Dr.M.VASAN 52 11. DEMONETISATION: SOME KEY FACTS Dr.SREEJA MOLE.S 55 12. EFFECTIVE HEALTH SERVICES UNDER NRHM PROGRAMME: PERSPECTIVES AND PERCEPTIONS OF HEALTH SERVICE USERS AND THE HEALTH PROVIDERS IN KARNATAKA Dr.D.C.NANJUNDA 61 13. BUYING BEHAVIOUR OF CONSUMERS TOWARDS LIFE INSURANCE POLICY OF INDIA IN PERAMBALUR DISTRICT, TAMILNADU Dr.P.SRIDEVI 67 SELP Journal of Social Science April - June 2018 Vol. IX, Issue. 36 ISSN : 0975-9999 (P), 2349-1655 (O) SELP JOURNAL OF SOCIAL SCIENCE (A Blind Review & Refereed Quarterly Journal with ISSN: 0975-9999 (Print) 2349-1655 (Online) Impact Factor : 3.655 (CIF), 2.78 (IRJIF), 2.5 (JIF), 2.77 (NAAS) UGC Approved Journal (46622) Vol : IX April - June2018 Issue 36 CONTENT S.No. TITLE P.No. 14. EMPLOYEES PERCEPTION TOWARDS CONSOLIDATION OF URBAN COOPERATIVE BANKS IN THANJAVUR DISTRICT Dr.T.ANUJA 74 15. FICTIONAL STORY AND FACTUAL HISTORY IN AMITAV GHOSH’S THE HUNGRY TIDE Fr.I.JOHN KENNEDY 76 16. IMPACT OF GST ON INDIAN ECONOMY Dr.V.SIVAKUMAR, K.SRIKRISHNAN 80 17. IMPACT OF SWACHH BHARATH IN CHENNAI Dr.K.RAJAMANI, Dr.R.S.LEKSHMI, Dr.ASHVINI RAVI 84 18. INDIAN BANKING SECTOR: CHALLENGES AND OPPORTUNITIES HARISH N 89 19. NON-PERFORMING ASSETS OF THE SELECTED CHITTOOR DISTRICT CO-OPERATIVE CENTRAL BANK BRANCHES IN CHITTOOR DISTRICT J.MUNI NARENDRA, Dr.G.SUDHAKARAIAH, Prof.M.VENKATESWARLU 94 20. SOCIAL MEDIA AWARENESS OF HIGHER SECONDARY STUDENTS IN RELATION TO CERTAIN SELECT VARIABLES Dr.I.MUTHUCHAMY, K. KANNADASAN 99 21. PERSONALITY AND SUCCESS AMONG POST GRADUATE STUDENTS OF BHARATHIAR UNIVERSITY Dr.A.SIVAKUMAR 104 22. RURAL DEVELOPMENT FOR PROVIDING SUSTAINABLE LIVELIHOOD : CHALLENGES AND OPPORTUNITIES HARISH.N, Dr.VILAS M.KADROLKAR 110 23. COST BENEFIT OF ICT AMONG TRIBAL ENTREPRENEURS IN KALVARAYAN HILLS, VILLUPURAM DISTRICT Dr.C.PARAMASIVAN, Dr.R.ANANDARAMAN 114 24. SOCIO- ECONOMIC FACTORS IN THE EMERGENCE OF WOMEN ENTREPRENEURS IN KANYAKUMARI DISTRICT- A STUDY Dr.C.A.SHAM SHANKAR, M.UMA RANI 119 SELP Journal of Social Science April - June 2018 Vol. IX, Issue. 36 ISSN : 0975-9999 (P), 2349-1655 (O) SELP Journal of Social Science April - June 2018 Vol. IX, Issue. 36 ISSN : 0975-9999 (P), 2349-1655 (O) Available online @ www.selptrust.org SELP Journal of Social Science ISSN : 0975-9999 (P) 2349-1655 (O) Impact Factor : 3.655(CIF), 2.78(IRJIF), 2.77(NAAS) Vol. IX, Issue. 36 | April - June 2018 UGC Approved Journal (46622), © Author A STUDY ON RETAIL MARKETING AND CUSTOMER SERVICES OF DEPARTMENTAL STORES IN THOOTHUKUDI TOWN S. SIRIL ARUN Head of the Department of Commerce (C.A) & M. RUBAN JESU ADAIKALAM Assistant Professor of Commerce Aditanar College of Arts and Science, Tiruchendur Abstract A retailer is at the end of the distributive channel. He provides goods and services to the ultimate consumer. The basic principle of retailer is that he deals in an assortment of goods to cater to the needs of consumers. The success of retail store therefore depends on customer’s reaction. All these stores are centrally administrated and general activities like advertising, maintenance of account, credit limits, employments, delivery of goods and training are carried on jointly. The departmental store is to supply all the retail needs of the customers. Some of the stores render additional service to their customers. They allow credit, attend telephone orders and offer delivery of goods, exchange or refund money in case of dissatisfaction. Department stores are providing various goods and services to the consumer belonging to the different segments. With the increasing introduction of new departmental stores, the market has become a highly competitive one. Consumers play a key role in deciding the life of department stores. Keywords: Consumer, Retailer, Goods and Services, Employments. Introduction The retailer is an intermediary in the as compared to the job performed by a marketing channel because he is both marketer specialist in the line. Therefore, frequently the and customer, who sells to the last man to manufactures depend on the retailers to sell consume. He is a specialist who maintains their products to the manufactures depend on contact with the consumer and producer, and the retailers who is able to provide appropriate is an important connecting link in a gigantic amenities without an excessive advance in mechanism of marketing. Though producers price of goods are rewarded by larger or more may sell directly to consumers, such method loyal patronage. of distributing goods to ultimate users is inconvenient, expensive and time consuming SELP Journal of Social Science 1 April - June 2018 Vol. IX, Issue. 36 ISSN : 0975-9999 (P), 2349-1655 (O) Statement of the Problems analysed by applying simple percentages and Every business is today making some effort chi-square test. or the other convince the consumers to buy Terms and Concepts of Retail Marketing their products. In the competitive business the Marketing word “Customer Satisfaction and Service is also an important one. In the recent marketing Marketing is indeed an ancient art and it scenario there are emergence of more has been practiced in one or other since the departmental stores in various places especially days of Adam & Eve. Its emergence as a in and around of Thoothukudi town. The management discipline however it is a relatively researcher observed that there is an increased recent origin. It has gained so much demand for departmental stores among the importance that today most marketing people consumers and the number of departmental are practitioners throughout the world view it store have been increased during few year. is as the most important of all. Customers will be satisfied if they get what, Retail when they want it, where they want it. Service The word retails is derived from a French provider must do their best to identify the word with the prefix re and the verb ‘tailer’ expectations of their target customer with meaning “to cut again”. Evidently, retail trade respect to each specific service. In the study is one that cuts off smaller portions from large included the customer service of departmental lump of goods. It is a process through which stores which is evaluated from its customers goods are transported to final consumers.
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