Marketing Communications CAS Program.Pdf
2020- 2021 HKRU MARKETING & COMMUNICATIONS CAS PROGRAMME WHAT CAN STUDENTS EXPECT FROM THE MARKETING & COMMUNICATIONS PROGRAMME? Following the success of the HKRU Medical CAS programme, the HKRU are now offering an opportunity for school students (Y12-13) to join a Marketing & Communications programme. This programme will provide students with basic Marketing & Communications training, and the opportunity to put their skills to the test alongside one of six Hong Kong Premiership Rugby Clubs. Depending on geographical location, each student will be allocated a Rugby Club to work alongside and assist with all their marketing needs. The clubs include Valley RFC, Hong Kong Football Club, HKU Sandy Bay RFC, Kowloon RFC, Hong Kong Scottish, and USRC Tigers. This is a great opportunity for students to develop their creative communication skills in a real-life sports environment. This programme will be formed of three distinct phases; PHASE I PHASE II PHASE III Core Marketing & 2020 Men’s Premiership Season 2021 Men’s Premiership Season Communications Training PAYMENT: This programme is sponsored by the HKRU, and all Marketing & Communications training will be provided free of charge. Students will be expected to cover costs of transport to/from training/matches & any other personal needs. CORE MARKETING & COMMUNICATIONS TRAINING MINIMUM REQUIREMENT: 5 HOURS Phase I will introduce students to the Hong Kong Rugby Union Marketing & Communications team. Students will gain valuable training on various aspects of the Marketing & Communications field,
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