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Marketing Communications CAS Program.Pdf 2020- 2021 HKRU MARKETING & COMMUNICATIONS CAS PROGRAMME WHAT CAN STUDENTS EXPECT FROM THE MARKETING & COMMUNICATIONS PROGRAMME? Following the success of the HKRU Medical CAS programme, the HKRU are now offering an opportunity for school students (Y12-13) to join a Marketing & Communications programme. This programme will provide students with basic Marketing & Communications training, and the opportunity to put their skills to the test alongside one of six Hong Kong Premiership Rugby Clubs. Depending on geographical location, each student will be allocated a Rugby Club to work alongside and assist with all their marketing needs. The clubs include Valley RFC, Hong Kong Football Club, HKU Sandy Bay RFC, Kowloon RFC, Hong Kong Scottish, and USRC Tigers. This is a great opportunity for students to develop their creative communication skills in a real-life sports environment. This programme will be formed of three distinct phases; PHASE I PHASE II PHASE III Core Marketing & 2020 Men’s Premiership Season 2021 Men’s Premiership Season Communications Training PAYMENT: This programme is sponsored by the HKRU, and all Marketing & Communications training will be provided free of charge. Students will be expected to cover costs of transport to/from training/matches & any other personal needs. CORE MARKETING & COMMUNICATIONS TRAINING MINIMUM REQUIREMENT: 5 HOURS Phase I will introduce students to the Hong Kong Rugby Union Marketing & Communications team. Students will gain valuable training on various aspects of the Marketing & Communications field, namely; W.C. 21.09.2020 W.C. 28.09.2020 W.C. 28.09.2020 W.C. 05.10.2020 W.C. 05.10.2020 WORKSHOP WORKSHOP WORKSHOP WORKSHOP WORKSHOP Get ‘Rugby Marketing & Social Media PR & CRM Ready’ with Communications & Communications Management World Rugby Fundamentals Creative Content (including crisis & (Online Course) Production management) EDM Strategy PHASE II: 2020 MEN’S PREMIERSHIP SEASON PHASE III: 2021 MEN’S PREMIERSHIP SEASON MINIMUM REQUIREMENT: 10 HOURS MINIMUM REQUIREMENT: 10 HOURS Once students have completed their basic training, they will be Following the Christmas Break, students will then return to their allocated a club to work alongside. Phase II will ensure that students allocated clubs to support for the remainder of the season. are able to put their new skills to the test and support clubs in all their Marketing & Communications needs throughout the Domestic Rugby This will include the season finisher, the Hong Kong Rugby Union Season. ‘Grand Finals’. This will include pre-season content creation, followed by Tuesday/Thursday training session and Saturday match day support. Specifically, students will support clubs on their individual Club Days, and the Hong Kong Rugby Union Super Saturday. Course Title Date Location Duration Get ‘Rugby Ready’ with To be completed Online Course 18 modules World Rugby before Workshop 2 Marketing & Hong Kong Rugby Union HQ – Communications W.C. 28.09.2020 1 hour Olympic House, So Kon Po Fundamentals Social Media & Creative Hong Kong Rugby Union HQ – W.C. 28.09.2020 1 hour Content Production Olympic House, So Kon Po Hong Kong Rugby Union HQ – PR & Communications W.C. 05.10.2020 1 hour Olympic House, So Kon Po CRM Management & EDM Hong Kong Rugby Union HQ – W.C. 05.10.2020 1 hour Strategy Olympic House, So Kon Po Men’s Premiership Pre- W.C. 12.10.2020 – Club Grounds Min. 2 hours Season support W.C. 26.10.2020 Men’s Premiership 2020 W.C. 02.11.2020 – Club Grounds & Match Locations Min. 8 hours **Note: dates subject to change dependent on Season support W.C. 14.12.2020 Domestic League date confirmation Men’s Premiership 2021 W.C. 04.01.2020 – Club Grounds & Match Locations Min. 10 hours Season support W.C. 01.02.2021 Students who have successfully completed all training sessions, demonstrated competency in Marketing & Communications and proven their abilities within the club leagues, will be presented with a Certificate of Participation and a Letter of Recommendation at the end of the programme. JANE BOND | MARKETING & COMMUNICATIONS MANAGER PHONE / +852 5594-9528 EMAIL / [email protected].
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