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GEORGE RITZER Haien Maryland Üniversitesi’Nde Sosyoloji Profesörü Ola­ Rak Görev Yapmaktadır

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GEORGE RITZER Haien Maryland Üniversitesi’Nde Sosyoloji Profesörü Ola­ Rak Görev Yapmaktadır GEORGE RITZER Haien Maryland Üniversitesi’nde sosyoloji profesörü ola­ rak görev yapmaktadır. Amerikan Sosyoloji Derneği’nin Teorik Sosyoloji, Örgütlenmeler ve Meslekler Bölümü’nde yöneticilik yaptı. Son olarak Meiatheorizing in Sociology (Sosyolojide Metateorileştirme) ve Expressing America: A Critique of the Global Credit Card Society (Amerika’yı Anlatmak: Global Kredi Kartı Toplumu’nun Bir Eleştirisi) adlı kitapları yayımlandı. The McDonaldization of Society ÇToplumun McDonaldlaştırılması, çev.: Şen Süer Kaya, Ayrıntı Yayınları, 1998) modemite ve çağdaş Amerikan kültürü hakkında yazılmış en çarpıcı metinlerden biri ola­ rak kabul edildi ve büyük övgüler aldı. Ayriiiü: 302 İnceleme dizisi: 161 Büyüsü Bozulmuş Dünyayı Büyülemek Tüketim Araçlarıma Devrimcileştirilmesi George Riiıer İngilizceden çeviren Şen Siieı■ Kaya Yayıma hazırlayan Sedef Özge Kitabın özgün adı Enchanting a Disenchanted World: Revolutionizing the Means of Consumption Pine Forge Press/1999 basımından çevrilmiştir © Pine Forge Press Bu kitabm Türkçe yayım haklan Ayrıntı Yayınlanma aittir. Kapak illüstrasyonu Sevinç Alton Kapak düzeni Arslan Kahraman Düzelti Sait Kızılırmak Baskı ve cilt Mart Matbaacılık Sanatları Ltd. Şti. (0 212} 212 03 39 (pb.\) . Birinci basım 2ÖÖÖ ISBN 975-539-313-7 i AYRINTI YAYINLARI öfzdariye Çeşmesi Sk. No: 23/1 34^00 Çemberlitaş-lsîanbui Tei: (0 212} 518 76 19 Faks: (0 212) 516 45 77 George Ritzer Büyüsü Bozulmuş Dünyayı Büyülemek Tüketim Araçlarının Devrimcileştirilmesi AKINTI İNCELEMEDİ. ZİSİ ŞENLİKLİ TOPLUM«. lllich YEŞİL POLİTİKAU Pom'ff * MARKS, FREUD VE GÜNLÜK HAYATİN ELEŞTİRİSİ/S. ßrotvn M KADINÜK ARZULARI/R Cowart FREUD’DAN LACAN'A PSİKANALİZ/S. M. Tura NASIL SOSYALİZM? HANGİ YEŞİL? NİÇİN TİNSELLİK?//?. Bahro ■ * ANTROPOLOJİK AÇIDAN ŞİDDET/Der: 0. Riches * ELEŞTİREL AİLE KURAMİ/M. Poster ■ * İKİBİN'E DOĞRU/A Williams * DEMOKRASİ ARAYIŞINDA KENT/K. Bumin * YARIN/R Havemann * DEVLETE KARŞI TOPLUM/P. Clastres ■ * RUSYA'DA SOVYETLER (1905-1921)/0. Anweiler > BOLŞEVİKLER VE İŞÇİ DENETİMİ/M Brinton > EDEBİYAT KURAMI/T: Eagleton * İKİ FARKLS SİYASET/L Köker > ÖZGÜR EĞ İTİCİ Spring ■ * EZİLENLERİN PEDAGOJİSİ/R Freire * SANAYİ SONRASI ÜTOPYALAR/S. Frankel * İŞKENCEYİ DURDURUN!/7! Akçam - * ZORUNLU EĞİTİME HAYİRI/C, Baker * SESSİZ Y IĞİNLARiN GÖLGESİNDE YA DA TOPLUMSALIN SONU/J. Baûdriilard - * ÖZGÜR BİR TOPLUMDA SİLİMİP. Feyerabend ■ * VAHŞİ SAVAŞÇININ MUTSUZLUĞU/P. Clastres J CEHENNEME ÖVGÛ/G. Vassal ■ * GÖSTERİ TOPLUMU VE YORUMLAR/G. Debord * AĞIR ÇEKİM/L. Sega! * CİNSEL ŞİDDET/A Godenzi * ALTERNATİF TEKNOLOJİ/D. Dickson * ATEŞ VE GÜNEŞ//. Murdoch * OTORİTE/R Sennelt TOTALİTARİZM/S. Tormey ■ * İSLAM'IN BİLİNÇALTINDA KADIN/F. Ayt Sabbah * MEDYA VE DEMOKRASİ/J. Keane ■ * ÇOCUK HAKLARi/Der: S Franklin * ÇÖKÜŞTEN SON R A/De/: R. Blackburn * DÜNYANİN BATiLlUŞMASl/S. Latouche * TÜRKİYE’NİN BATâULAŞTIRİLMASl/C. Aktar ■ * SINIRLARI YIKMAK/M. Mellor * KAPİTALİZM, SOSYALİZM, EKOLOJİ/A Gorz * AVRUPAMERKEZCİLİK/S. Amin * AHLÂK VE MODERNLİK/R Poole GÜNDELİK HAYAT KILAVUZU/S. Willis * SİVİL TOPLUM VE DEVLET/Üer: J. Keane * TELEVİZYON: ÖLDÜREN EĞLENCE/« Postman * MODERNLİĞİN SONUÇLARM. Giddens * DAHA AZ DEVLET DAHA ÇOK TOPLUM«?. Canlzen * GELECEĞE BAKMAK/M. Alben - ft Hahnei ■ * MEDYA, DEVLET VE ULUS/P. Schlesinger * MAHREMİYETİN DÖNÜŞÜMÜM. Giddens > TARİH VE TİNU Kovel ■ * ÖZGÜRLÜĞÜN EKOLOJİSİ/M. Bookchin * DEMOKRASİ VE SİVİL TOPLUM/J. Keane * ŞU HAİN KALPLERİMİZ/R Coward * AKLA VEDA//» Feyerabend* BEYİN İĞFAL ŞEBEKESİ/A Mattelan İKTİSADİ AKLIN ELEŞTİRİSİ/A Gorz * MODERNLİĞİN SiKINTİLARt/C. Taylor * GÜÇLÜ DEMOKRASİ/0. Barber > ÇEKİRGE/R Suits * KÖTÜLÜĞÜN ŞEFFAFUĞIU Baûdriilard * ENTELEKTÜELE Said * TUHAF HAVA/ARoss * YENİ ZAMANLAR/S. Hail- M. Jacques * TAHAKKÜM VE DİREMİŞ S AN ATLARI/J.C. Scott * SAĞLIĞIN GASPI/f, lllich * SEVGİNİN BİLGELİĞİ/A Finkielkraut KİMLİK VE FARKLILIK/!^ Conno'Jy ANTİPOLİTİK ÇAĞOA POLİTİKA/G. Mülgan * YENİ BİR SOL ÜZERİNE TARTIŞMALAR/«. Wainwright - * DEMOKRASİ VE KAPİTALİZM/Â 8owks-H. Gintis OLUMSALLIK, İRONİ VE DAYANIŞMA/R Rorty * OTOMOBİLİN EKOLOJİSİ/P. Freund-G. Martin • * ÖPÜŞME, GIDIK­ LANMA VE SIKILMA ÜZERİNE/A Phillips - * İMKÂNSIZIN POLİTİKASMM. Besnier * GENÇLER İÇİN HAYAT BİLGİSİ EL KİTABİ/R Vaneigem * CENNETİN DİBİ/G. Vassal * EKOLOJİK BİR TOPLUMA DOGRU/M. Bookchin * İDEOLOİİ/7: Eagleton * DÜZEN VE KALKiNMA KISKACINDA TÜRKİYE/A. İnsel * AMERİKA/J. Baûdriilard POSTMODE RNİZM VE TÜKETİM KÜLTÜRÜ/M Featherstone ERKEK AKIL/G. Uoyd BARBARLIK/M Henry * KAMUSAL İNSANİN ÇÖKÜŞÜ/R Sennett * POPÜLER KÜLTÜRLER/D. Rowe * BELLEĞİNİ YİTİREN TOPLUM/RJacoöy > GÜLMEM Bergson * ÖLÜME KARŞI HAYAT/N. O. Brown * SİVİL İTAATSİZLİK/Der.: Y. Coşar * AHLÂK ÜZERİNE TARTIŞMALAR«. Nuttâll > TÜKETİM TOPLUMU/J. Baûdriilard * EDEBİYAT VE KÖTÜLÜK/G. Bataille * ÖLÜMCÜL HASTALIK UMUTSUZLUK/Ä Kierkegaard * ORTAK BİR ŞEYLER) OLMAYANLARIN ORTAKLİĞİ/A Lingis * VAKİT ÖLDÜRMEK/P. Feyerabend * VATAN AŞKî/M. Yıroti * KİMLİK MEKÂNLARI/D. Morley-K. Robins * DOSTLUK ÜZERİNE/S. Lynch > KİŞİSEL İLİŞKİLER/H. LaFoMte * KADINLAR NEDEN YAZDIKLARI HER MEKTUBU GÖNDERME2LER?/D. Leader * DOKUNMA/G. Josipom * İTİRAF EDİLEMEYEN CEMAAT/M. Bianchot * FLÖRT ÜZERİNE/A Phillips * FELSEFEYİ YAŞAMAK/R Bittington > POLİTİK KAMERA/M Ryart-D, Kellner * CUMHURİYETÇİLİK/« Pettit X POSTMODERN TEORİ/S. Best-D. Kellner * MARKSİZM VE AHLÂK/S. Lukes * VAHŞETİ KAVRAMAK/J.fi Reemtsrm ■ * SOSYOLOJİK DÜŞUNMEK/Z Bauman * POSTMODERN ETİK/Z Bàm an * TOPLUMSAL CİNSİYET VE İKTİDAR/RVV. Connell * ÇOKKÜLTÜRLÛ YURTTAŞLIK/W. KymScka * KARŞIDEVRİM VE İSYAN/H. Marcuse * KUSURSUZ CİNAYET/J. Baûdriilard * TOPLUMUN McDONALDLAŞTiRILMASl/G. Ritzer * KUSURSUZ NİHİLİST/K.A Pearson * HOŞGÖRÜ ÜZERİNE/M. Walzer * 21. YÜZYÎL ANARŞİZMİ/Def.: J. Purkis & J. Bowen > MARTIN ÖZGÜRLÜK ETİĞİ/G. G. Brenkert > MEDYA VE GAZETECİLİKTE ETİK SO R U N L A R D A Belseyà R Chadwick ■ * HAYATIN DEĞERİ/J. Harris * POSTMODERNİZMİN YANILSAMALARA Eagleton * DÜNYAYI DEĞİŞTİRMEK ÜZERİNE/M. Löwy * ÖKÜZÜN A'Si/a Sanders * TAHAYYÜL GÜCÜNÜ YENİDEN DÜŞÜNMEK/ösr.: G. Robinson & J. Rundell * TUTKULU SOSY­ OLOJİ. Game & A. Nelcalie * EDEPSİZLİK, ANARŞİ VE GERÇEKLİK/G. Sariwell * KENTSİZ KENTLEŞME/M. Bookchin * YÖNTEME KARŞI/P, Feyerabend * HAKİKAT OYUNLARÎÜ. Forrester * TOPLUMLAR NASIL ANÎMSAR7/P. Connerton * ÖLME HAKKI/S. İnceoğlu * ANARŞİZMİN BUGÜNÜ Der. Hans-JOrgen Değen * MELANKOLİ KADINDIlVa Sinken > SİYAH ‘AN U R MU Baûdriilard > MODERNİ2M, EVRENSELLİK VE BİREY/Ç. Benhabib * KÜLTÜREL EMPERYALİZM/J. Tomlinson * GÖZÜN VİCDANI/R Sennelt KÖRESELtEŞME/2 Sam an * ETİĞE GİRİŞ/A Pieper * MEKÂNLARI TÛXETMEK/J. Urry * YAŞAMA SANATI/G. Sàrtwell * ARZU ÇAĞIIJ. Kovel * KOLONYALİZM POSTKOLONYALİMA Loomba * KREŞTEKİ YABANİ/A Phillips * ZAMAN ÜZERİNE/M Bias * TARİHİN YAPİSÖKÜMÜ/A Munslow * FREUD SAVAŞLARî/J. Forrester * ÖTEYE ADIM/M Blanchot * POSTYAP1SALCI ANARŞİZMİN SİYASET FELSEFESİ/I May * ATEİ2M/R Le Poidevin ^ A Ş K İLİŞKİLERİ/O.^ Kernberg M POSTMODERNÜK VE HOŞNUTSUZLUKLARi/Z Bauman * ÖLÜMLÜLÜK, ÖLÜMSÜZLÜK VE DİĞER HAYAT STRATEJİLERİ/Z Bauman * TOPLUM VE BİLİNÇDiŞİ/K Leledakis * BÜYÜSÜ BOZULMUŞ DÜNYAYI BÜYÜLEMEK/G.'Ritzer » HAZiRLANAN KİTAPLAR MARKSİZM VE DİL FELSEFESİM N. Voloşinov * BAŞTAN ÇIKARMA ÜZERİNE/J. Baûdriilard * GENEL ETİK/A Heller Tekrar tekrar âşık olan Dylan Tyler Ritzer*a İçindekiler — GİRİŞ .................................................. ,..................................... 13 I. YENİ TÜKETİM ARAÇLARINDA BİR GEZİNTİ................. 17 A. Disney dünyası.......................................................................18 B. Yeni tüketim araçları.............................................................. 23 C. Tüketim katedralleri............................................................... 26 D. Tüketim katedrallerine genel bir bakış ................................. 29 - Fastfood restoranları ve isim hakkı kullanan dükkânlar. .29 - Zincir mağazalar............................................................... 30 -Kataloglar..........................................................................31 - Alışveriş merkezleri.............. ..........................................32 - Elektronik alışveriş merkezleri..........................................34 7 ~ İndirimli, mağazalar. .......................................................... 37 - Süper mağazalar.............................................................. 38 - Yolcu gemileri....................................................................39 -Kumarhaneler....................................................................40 - Yetişkinlere yönelik eğlence ..............................................42 - Yemeğlence ........................................................................ 42 E. Öteki tüketim araçları.............................................................44 - Spor merkezleri .................................................................. 44 - Lüks girişli siteler............................................................... 45 - Eğitim ortamları .................................................................45 -Tıp ve hastaneler.............................. ..................................46 - Müzeler ve hayır kurumlan ............................................... 47 - Mega kiliseler..................................................................... 48 E Sonuç.......................................................................................49 IL TÜKETİMDE DEVRİM VE DAHA GENİŞ TOPLUM............50 A. Neden şimdi?..........................................................................50 - Ekonomi ..............................................................................52 - Gençlik piyasasının
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